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Podcast title	WiseTalk Podcast
Website URL	http://www.iconinteractive.com...
Description	WiseTalk: The latest original marketing and tech-savvy talk from Icon Interactive.
Updated	Mon, 6 Nov 2006 0:00:01 CST
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Category	Business
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Episodes
1. Daytripping: Getting the Most from Google Dayparts http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Google advertisers should consider dayparting tactics and strategies that can improve the results of their AdWords campaign.
2. SEO: What's the Word? http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Investing marketing dollars wisely into search engine campaigns on Google, Yahoo and MSN can reap dividends.
3. SEO: What's the Word? http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site's natural search engine ranking.
4. Big Opportunities with Small Business http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Small business owners sometime seem like a big challenge to marketers. They can be difficult to target and easily dissuaded. Given the right opportunity, however, small business owners can also be timely and loyal customers.
5. Express Pay May Be The Way http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Express payment options from PayPal and Google provide online shoppers with what they’re looking for – a secure, hastle-free shopping experience. And, they provide advantages to many merchants too.
6. Location, Location, Location: Spots to Consider for Online Ads http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Recent changes with Google, Yahoo and MSN have marketers reconsidering the best location for their ads.
7. Link Popularity: The Internet's 'In Crowd' http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: While having the best web site in your industry is a noble goal, a far more satisfying one is to have the most popular site.
8. Listen to This: Satellite Radio Can Promote Your National Brand http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Marketers with national brands are learning to love satellite radio because it can be a great way to take a small budget and do big things with it. A satellite radio campaign can be more cost effective to produce, air and manage than a national TV or local AM/FM radio campaign.
9. What It 'Means' to to 'Think' Like A Search Engine http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Wonder how a search engine ‘thinks’ about your web site? Search engines know what you say. And, sometimes they know what you mean.
10. Email Marketing: What's An Inbox Worth? http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: As Yahoo and AOL begin charging marketers to reach the inboxes of their subscribers, it's time to consider the value of a customer's inbox.
11. Local TV Advertising: Super Bowl vs Super Bargain http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: At $2.5 million per 30-second spot, the average 2006 super bowl commercial is unattainable for most businesses. Nevertheless, TV advertising has never been more affordable for small business.
12. Google Says 'No Thanks' to New Sites http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Wine and cheese aren't the only things that get better with age. So do web sites, according to Google.
13. Who is Stealing Your Website Content? http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: The only thing that has really changed in search engine marketing over the last seven years is the number of search engine spammers and affiliate marketers clogging up the engines. A decent looking website with original and valuable content is still the long term survivor according to Google secret labs.
14. The Write Stuff: Marketing with Articles http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: There are few better ways to promote your business than by writing good, helpful articles and sharing them on your web site.
15. One Size Does Not Fit All: Global Search Engine Optimization http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: About 60 percent of the online population is non-English speaking. This means your well-optimized English website would have little appeal to the majority of population in the world.
16. 30 Days to Startup http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Becoming the president of an international corporation used to take a lifetime of hard work. Now, it can be done with a PC, strong entrepreneurial spirit, and less than 30 days.
17. Pay Per Click: The More Keywords The Better http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: With Google Adwords, you can spend ten dollars and send your advertisement to 50 million people instantly. The problem is that most advertisers don't understand how the system really works.
18. Turning Ads into Sales: Context is King http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: It's estimated that the typical customers is bombarded with more than 3,000 advertisements each day. So, It's not surprising that consumers are ignoring all but the most relevant ones.
19. Can You Hear Me Now? I'm Podcasting http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: With a little bit of effort and a microphone, you can use podcasting to talk with millions of people. They key is creating something that is worth listening to.
20. Who Can Deliver? Selecting the Right SEO Vendor http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Companies that offer search engine optimization (SEO) services are full of promises. With a little bit of knowledge, you can identify SEO firms that can deliver.
21. The 'Ins' and 'Outs' of Search Engine Optimization http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Before kicking off a search engine optimization project, its important to know the 'ins' and 'outs.'
22. Web Stats and Metatags are 'Key' to Keywords http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: One of the most overlooked sources of useful keyword data is located right inside your own website statistics.
23. Silent Partners: Selecting The Best Web Host http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: A good partner makes going online a natural extension of your business. A bad one costs you time, money, and customers.
24. Givin' it to Google: Use XML to Boost Google Results http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: Google's new indexing tool may not be perfect, but it's a step in the right direction. If you can create an XML file, you can improve the way your web site is included in Google.
25. The Best and The Rest: Rating Web Developers http://www.iconinteractive.com... download (audio/mpeg, 0.00Mb) Description: When you've got the budget to implement a web project, there is no shortage of vendors who want to be your friend. But how do you determine the best choice?