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Podcast title The Digital Marketing Podcast
Website URL https://www.targetinternet.com...
Description An advert free, weekly digital marketing podcast with listeners in over 190 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and Ecommerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
Updated Wed, 25 Apr 2018 20:33:03 +0000
Image The Digital Marketing Podcast
Category Business

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1. Social Media Process & Planning
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Social Media can be massively time consuming. Unless you have a robust process behind its management things can slip. In this episode, Daniel shares with us an effective way to approach social media to maximise the impact while minimising the amount of time you need to spend processing your social day to day tasks. Ciaran also has some practical tips on how to implement URL Google UTM code tracking in Google Analytics which for larger organisations can help to much more effectively know what traffic and conversions really originated from social channels.


For links and show notes please visit https://www.targetinternet.com/podcasts

2. 10 Myths of E-commerce- Part II
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In part 2 of this interview, Jon Woodall, founder of Space48 and I  continue our discussion on 10 e-commerce myths. We explore the widely held belief that every e-commerce business can become an overnight success. We also discuss some common mobile website conversion myths and explore the strategy of shooting from the hip and not needing a plan. We also discuss how to identify if you are the problem your business is facing.

3. 10 Myths of E-commerce
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Ciaran speaks to Jon Woodall, founder of Space 48, an award-winning eCommerce consultancy & Magento Solutions partner for forward-thinking retailers. With years of experience in e-commerce, creating websites that have gone on to be global successes for the brands they have worked with, Jon Woodall brings a massive wealth of insight into what makes a successful E-commerce site.

Jon believes that many a CEO, Head of e-commerce, project manager, developer, designer or marketer of an e-commerce website often make the wrong decisions based on some commonly believed e-commerce myths. They are therefore not taking the right approach to solving the problems and challenges that they – and you - face. Ciaran explores 10 e-commerce myths that Jon’s years of experience have highlighted.

If you have ever worked within the e-commerce space, we think you will find these myths both entertaining and just possibly a little close to what is often mistakenly taken as gospel truth in some marketing circles. 

4. Digital Darwinism
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In this episode, Ciaran talks to Tom Goodwin, the Executive Vice President and Head of Innovation at Zenith Media USA about his new book Digital Darwinism which launched this month. Tom has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a "must follow" by Fast Company.

Ciaran and Tom explore some of the themes of his new book including what we can learn from the mistakes of shifting industries of the past when trying to prepare for the digital wave of disruption forever present on today's new digital and real-world horizons. We explore Self-disruption and what it might offer leading businesses prepared to take the risk to stay at the cutting edge of their industries, and also explore why senior leaders interests and the interests of the business may not be as aligned as many people think. How ready is your team for the challenges and opportunities that the rapidly changing world around you present and are you ready to invest in your business medium to long-term future or are you just playing at investment without really committing to it?

Faced with disruptive technologies, new consumer expectations, and the advent of digital-first super-companies, your business will be left behind unless you act now. Digital Darwinism is your wake-up call that incremental change is not enough: adding technology at the edges and wrapping it in “innovation” just won’t work. We live in a world where thin interface companies like Uber, Airbnb, Alibaba, Amazon, Spotify, and Facebook have achieved unprecedented growth by exploiting gaps in the market left by large legacy corporations. Digital Darwinism takes a deep dive into what business leaders can do to thrive in the modern age. Will you reject complacency and establish a new perspective on not only how to think about change—but how to actually do something about it? An industry provocateur and commentator on the future of marketing and business, Tom is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. What Tom has to share will resonate with anyone thinking about the path their business should tread to not only stay current but to stay ahead.

Useful Links

Find Tom Goodwin on LinkedIn https://www.linkedin.com/in/tomfgoodwin/

Find out more about Tom's New Book Digital Darwinism. http://digitaldarwinismbook.com/

5. Creating Engaging Digital Advertising in 2018
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Ciaran speaks to Richard Jones, the CEO of Wayin, a platform that sets out to help marketers to easily configure engaging digital experiences that can be published to owned, earned and paid channels. We discuss why Richard started Wayin and explore some of the challenges marketers face when trying to connect with consumers in the fragmented digital landscape of 2018.

Faced with such a fragmented landscape, how should marketers and brands be connecting with consumers? Which platforms and technologies should you be harnessing and how can you create seamless campaigns which your audience can consume natively on the platforms and locations they are using? How can marketers build a better brand experience for Consumers and what levels of interaction can you expect if you embrace some of the new ways of brands are harnessing to develop not only an advertising experience but a useful consumer experience? All this and more are under discussion in this episode.

6. #NotesToStrangers - An interview with Street Artist, Andy Leek
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This week we have a much longer episode than usual. If you have ever travelled around central London, you may well have come across a unique brand of self-help street art created by artist Andy Leek and branded under the now famous Instagram hashtag #NotesToStrangers

Through his spontaneous street art, artist Andy Leek has grown a loyal following of over 82,000 followers on Instagram who document and photograph his work when they find it posted randomly around the capital.

Earlier this month, Ciaran met up and spoke with #notestostrangers artist Andy Leek and spoke to him about his work as an artist and how the whole project which has now become a full-time job came about and took off. ( Since we recorded this episode 3 weeks ago his following has leapt by 10,000 followers!)

As an artist, Andy is committed to following his dreams and taking risks but he learned his craft as an advertising creative working on some frankly brilliant creative campaigns in top London Advertising agencies.

Following a period of ill health and a rather brutal firing from his chosen career in advertising, Andy picked himself up by working on raising others spirits. He not only dared to dream but dared to take a risk on that dream and doing that has taken him on some amazing journeys. He has single-handedly crafted a strong brand with a loyal following, and he continues to work to spread positive messages in a world so often overcast with negative news. We massively enjoyed meeting up with Andy and we hope you all will too.


7. 5 Google Analytics Reports You Should Probably Ignore
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 In this episode, we explore some of the commonly misunderstood Google Analytics reports and metrics and how to avoid misinterpreting them. When you are using Analytical data to tell a story, there is a real danger you will come to the wrong conclusions and tell a story that isn't really happening.

8. Single Customer View And How To Achieve it
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Daniel and Ciaran explore the single customer view. What is it, how does it potentially work, and what benefits can it bring to your customer and your business in a progressively noisier and noisier marketplace. Sounds great right? But creating a single customer view is one of the most challenging IT headaches any organisation can face. In this episode, we explore some of the barriers to achieving this marketing utopia and give help and advice on steps you can take to move closer to it. We also touch on GDPR and how a single customer view can help you to be ready for this up and coming change to the laws governing data collection and communication.

9. User Journey Mapping
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Daniel talks us through the process of User Journey Mapping, a simple method to get us all thinking very hard about what content we need and where to place it within your content marketing strategy. We talk through building effective persona’s and how to go about making use of those personas to aid building a compelling user journey into your digital strategy. We also explore how Persona’s fit into building your sales funnel model and talk about how to create content to engage with your target audience personas at different stages of your user journey. We also share our content Calendar Template.

10. How to Build Online Communities
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We speak with Arjun Jolly, COO and co-founder of adQuadrant, about how to go about building communities online. A veteran online community builder and participant, Arjun has many years experience of building active online communities for a variety of different brands both in the green products and gambling sectors. 
Ciaran and Arjun explore how communities form, and how marketers can go about building effective communities. How do you get started from scratch? What techniques can you use to drive rapid growth? What platforms offer the best user experience? Where do companies often go wrong with community building?  Should you advertise to drive growth and adoption of any new communities? Do online communities need offline shadows? Arjun shares with us the techniques and tips he has seen effectively deployed to build strong online communities with purpose and drive.
Useful Links:
Find out more about adQuadrant
Tools to build communities: Vbulletin and BuddyPress (community plugin for WordPress)

11. Effective Email Marketing
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How well integrated are your email programmes with the rest of your marketing communications? In this episode, Ciaran talks to Philip Storey from Enchant about email marketing and what marketers can do to further supercharge what is traditionally the most productive of the online communication channels.

Enchant is a specialist email marketing, CRM and marketing automation agency founded by Philip Storey in 2014. They specialise in helping marketers to access expert guidance and achieve maximum return on investment from CRM, email and marketing automation. We explore with Philip how email can be fully used at all the stages of the customer lifecycle. So many marketers focus on acquisition but miss opportunities post-conversion. Discover some of the lost opportunities post-conversion that your email programme may be lacking.

Philip also explores effective systems integration, the big barrier holding back a lot of marketers email programmes. Your email service provider is not a CRM system but how many brands still use their Email marketing service like a mini CRM? We also explore Philip’s top tips on how to leverage on valuable data most marketers have which they are not making full use of yet. Listen in and supercharge your best channel for even more success in 2018. 

12. Effective Snapchat Marketing
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Miri Qylafi from Social Influencer Agency Fanbytes talks to Ciaran about Snapchat. We discuss where marketers and big brands often go wrong when marketing on Snapchat and Miri shares what Fanbytes have found works well for an effective campaign on this youth focussed social media platform.

Whether you are using the platform for your own campaigns or have always wanted to just understand the Snapchat platform a little bit better than you do, this interview will help you to get a better understanding of how Snapchat and its users work.

As discussed in the interview, Fanbytes have also put together a free ebook with examples of what works and what doesn't which is rather useful. Be sure to click on the video examples in this document. They are both entertaining and instructional and bring the concepts the document teaches to life.

You can download Snapchat Hacks Every Marketer Should Know here. 

13. Mistakes To Avoid When Building Your Business
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This episode was recorded back in November, but we have been saving it for the new year as we felt it might well inspire the budding entrepreneurs among you.

We were invited to speak to an audience of tech entrepreneurs and App developers at the GDV Dev Fest Event, London. GDV DevFest is the largest free community-created tech conference in the UK and a joint event run by the Google Developer Group Community and University College London ( UCL).

The topic we were asked to talk about was Mistakes To Avoid When Building Your Business. What followed was a rather candid discussion between Daniel and Ciaran exploring some of the challenges any new start-up company faces and how we overcame them. Some of this, regular listeners to the podcast will be familiar with, but some of the insights are shared here for the first time and we hope you will find them useful and of interest.

In the discussion, Daniel shares:-

What drives the company, Top tips on building and managing partnerships, Managing cash flow, Thoughts and downsides of Venture Capital Funding How companies are valued and how you can maximise value How our distributed team setup functions Unusual places we work

We also explore a number of keys to success that we have discovered along our 7-year journey with Target Internet as well as sharing the multiple benefits of producing a podcast.

14. Is Twitter Dead?
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In this episode of the podcast, as well as shamelessly attempting to get attention with a doom-mongering headline we are discussing all things Twitter. The platform has seen some significant shifts and changes over the last few months so we thought we would share our thoughts on some of the new features. For the record, we don't think its dead at all, but the demographics do appear to have shifted.

Under discussion in this episode: 280 character tweets, Twitter threads, Twitter assistant, Twitter Promote, Twitter Analytics, Twitter Audiences and demographic reports, Twitter videos beta reporting, The Twitter Tracking Pixel. Daniel also shares a tool which enables you to analyse the words from any Twitter account to give you a summary of the personality of the account. To demonstrate the power of the tool we set it to analysing The Pope’s Twitter account and conclude he is in the right job.


For Show notes and linked to resources please visit https://www.targetinternet.com/podcasts

15. Digital Marketing Predictions for 2018
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Daniel and Ciaran discuss the technologies they think will have the most significant impact on digital marketing over the coming year. Ciaran gets over excited and starts mixing his metaphors while Daniel thankfully takes a more level-headed approach and keeps discussions grounded in current reality.

We discuss machine learning and virtual reality and some of the exciting uses for it. we look at some of the exciting developments about to happen in virtual reality and what that might spell for the future with Facebook's soon to be released Oculus Go. Is virtual reality the new experience you won't be able to live without or just new tech hype that will pass?

We also explore voice search, augmented reality and virtual assistants and look beyond the hype as the industry gradually works out the most efficient use cases for this new technology.

Daniel predicts the rise of beacons which is a prediction he has been making for the last three years, but he shares with us why he believes 2018 will be a real growth year for this technology. Ciaran shares with us why he thinks quick response codes will become cool again. ( Yes we know, QR codes are something Ciaran has been predicting to be the next big thing since we started the podcast but hear him out as this angle is an interesting one however misguided. )

For links to content and resources discussed in this show please visit: http://www.targetinternet.com/podcasts

16. 2018 Productivity Tips For Digital Marketers
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Daniel and Ciaran take a look at some productivity tips to help you get things kicked off effectively in the New year. We've looked at some of the key lessons we have learned this year and share some of what worked and what didn't to take a view on how to do things better next year.

How To Be More Productive

Discover our top tips on producing better and more effective content that gets found, how to stay up to date, how to improve your keyword research and how to approach taming your email inbox throughout 2018.

17. What Makes An Effective Video Advertising Campaign?
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This episode has a bit of a backstory to it which we thought we would share with you. Ciaran was working on the podcast schedule when by chance he was contacted by another Ciaran Rogers on LinkedIn with a very simple message "Hey Ciaran, Great Name!" Out of curiosity he looked up the sender and saw his extensive background in advertising. They got chatting and the three days later recorded this episode over Skype. What started out as a bit of fun developed into a really interesting exploration of video advertising. ( Massively helped by the time and research which Ciaran G Rogers put into the project )

This time of year we are hit with a wave of seasonal must-see Ads. It would seem every big brand wants a flagship Ad that everyone is talking about and no expense is spared to dazzle. In this episode, we take a look at great work that works, not great work that works and ideas that seemed great that didn't work with video Ad examples from across the globe. Some of these advert examples we are sure you will be familiar with and some of which we hope are new to you. The object of the exercise was to boil what we can learn down into some vital ingredients that successful video advertising has. For show notes and links to videos please visit


18. Social Selling for B2B Businesses
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Ciaran talks to Margherita Maspero, from SoAmpli, about effective social selling for B2B businesses. We explore how to use different social channels with the right marketing materials and Margherita shares some practical tips they use within their own B2B sales and marketing teams to build strong and effective connections with a whole variety businesses. We also explore ways to break down the traditional barriers that often exist between sales and marketing team, so they work in close collaboration together.



19. Message Me
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This week Ciaran talks with Joshua March, the founder and CEO of Conversocial, a leading social customer service solution used by hundreds of the world’s biggest brands to deliver enterprise-scale customer service through social media and mobile messaging platforms.

A renowned expert in social media and customer service, Joshua has been featured on Bloomberg, CNBC, Fox Business, and the BBC. We discuss Joshua's soon to be released book called "Message Me. The Future of Customer Service in the Era of Social Messaging and Artificial Intelligence" As the digital landscape rapidly changes beyond recognition, what does the future of customer care have in store? As an executive, what do you need to be doing today to ensure you're ready for tomorrow? Message Me is an incredible read and we really enjoyed reviewing it. Joshua explores the concept of effort in service and the growth of messaging as a service channel which delivers on the customers demand for instant communication without the hassle factor.

We discuss the role of Bots and AI in providing customer service and discuss how these new and developing technologies will impact on the future. Gartner predicts that, by 2019, requests for customer support through consumer messaging apps will exceed requests for customer support through public social media, and Messenger customer chat directly reflects this trend, offering an invaluable resource for brands catering to the next generation of consumers. Is your brand on board with this development? Listen in to this week's episode and discover a new, exciting and very scaleable vision of the future for your brand's customer service efforts. Useful Links. Message Me will be out in time for Christmas. If you would like to get notified of its publication date, please visit http:://www.joshuamarch.com and register your interest. Message Joshua: @joshuamarch For more information on Conversocial visit conversocial.com

20. Get To Know Your Visitors Better
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Ciaran talks to Joe Cotellese an experienced digital marketer and founder of the social media tool Sharey. Ciaran explores Joe’s experience in learning more about customers and uncovers how Joe came to better understand quantitative and qualitative data working in the apparel industry while measuring up customers in their underwear. We also explore what Joe learned about marketing personas as a result of failing a Ninja aptitude test.

Joe introduces us to the tool he has developed to leverage more from curating content on social channels. We think Sharey gives its users an interesting angle for sharing curated social content to your social audiences. It follows in the steps of a variety of tools and services like Flipboard and Pocket and even Google Search that curate content from third-party sources. The tool allows you to place curated content into a distraction-free environment that you can add your own call to action on and share via social channels. 


21. Halloween Special: 5 Tenuously Spooky Digital Marketing Tools
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In this episode recorded while Ciaran and Daniel were touring the highlands of Scotland Ciaran has picked out some tenuously spookily named digital marketing tools we think are great. Nothing particularly scary happens in this episode, but Ciaran was keen to do a Halloween themed show, so we thought it best to let him get it out of his system. In this episode recorded while Ciaran and Daniel were touring the highlands of Scotland Ciaran has picked out some tenuously spookily named digital marketing tools we think are great. Nothing particularly scary happens in this episode, but Ciaran was keen to do a Halloween themed show, so we thought it best to let him get it out of his system. Useful Links Ghostery https://www.ghostery.com/ Ghost.org https://ghost.org/ Example Blog at http://unwritten.blog Neverware CloudReady: Home Edition https://www.neverware.com/freedownload Medium https://medium.com/ If Medium’s publications feature is something that interests you then check out this article from Writingcooperative.com on the subject. https://writingcooperative.com/what-you-should-know-about-medium-publications-956355b5cf33 More Information about Gutenberg Wordpress Editor  https://www.elegantthemes.com/blog/general-news/wordpress-responds-to-the-gutenberg-editor-a-review-roundup Drag https://chrome.google.com/webstore/detail/drag-to-do-task-list/kadokpknocdadnipihnphaaabanedjnb?hl=en

22. The GDPR Interview
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With the new GDPR legislation coming into force on 25th May 2018, most organisations are facing a genuine change to how they conduct their business and manage their data. GDPR is a significant evolution of the current law and a step change that brings greater accountability, transparency and consumer control. To comply with this new legislation, all organisations need to fully understand the new rights for consumers and citizens. To help, we went looking for an expert on the subject who can provide some real insight into how this legislation will translate into changes in how businesses operate and are managed. We speak to Michael Morrissey who shares with us some of the many changes this new legislation brings into force and provides some really practical advice on how

To help, we went looking for an expert on the subject who can provide some real insight into how this legislation will translate into changes in how businesses operate and are managed. We speak to Michael Morrissey who shares with us some of the many changes this new legislation brings into force and provides some really practical advice on how

We speak to Michael Morrissey who shares with us some of the many changes this new legislation brings into force and provides some really practical advice on how rise to the challenges this change creates. Michael is the Founder, Chief Commercial Officer and Certified Data Protection Practitioner at Sytorus. If you are looking for practical down to earth advice on GDPR and the steps you can take to embrace it within your business, then what Micheal shares with us will, we think, be an enormous help. Sytorus Ltd is a leading provider of a range of data protection services for organisations who wish to achieve and maintain a level of compliance with European Data Protection legislation. They also are the developer of Privacy Engine, a SaaS tool for Data Protection Officers to enable them to complete and record core tasks under the GDPR.


23. CIM Digital Summit Special 2017: Gimmicks Vs Reality
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Daniel talks us through the reality behind some of the latest technologies grabbing the headlines in marketing circles and at conferences. It's always worth taking a look at gimmicks vs reality in digital marketing so you can gain a deeper insight into what is happening in between the headline-grabbing stories that are circulating. Artificial Intelligence and Machine learning Artificial Intelligence and Machine Learning are often confused as the same thing, but actually, they refer to something much more straightforward than the Hollywood future vision of artificial intelligence that circulates in the movie story world. Daniel walks us through what these labels currently represent and why Machine learning is a much better description of the technologies currently being bought into play. We also explore some of interesting and also, sometimes dubious uses of this technology. Virtual Reality and Augmented Reality Virtual reality and augmented reality are another two technologies that are often lumped together and used interchangeably but again there is a clear distinction between the two technologies. Yet to be used in widespread marketing use, these techniques are starting to take off in the gaming world. Daniel explores some of the issues with the technology behind these technologies and looks to some of the implications that marketers need to start thinking about. These technologies look set to become mainstream with Augmented Reality leading the charge as operating systems begin supporting the development of the tech. Daniel talks through some examples of current platforms which we should look at in order to start thinking how we might make use of them in our marketing. QR codes Ciaran is a long time fan of the QR code which failed to take off as we all hoped they might. Ciaran explores some of the reasons why they failed and got such a bad reputation as well as some of the ways that some brands got them to work well. He lives in hope that one day the technology will come back, and who knows. Maybe it will.

Useful Links Google Cardboard https://vr.google.com/cardboard/

Blipper https://blippar.com/en/

Snap tags https://www.spyderlynk.com/snaptags-qr-codes/

Microsoft Hololens https://www.microsoft.com/en-gb/hololens

Chrome Experiments http://odem.chromeexperiments.com/

24. The-Raven-Tools-Story-Jon-Henshaw-interview
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This week we are bringing you an online story that as far as we know hasn't been told, and we think it's a good one. If you enjoyed last weeks episode on building faster websites [https://www.targetinternet.com/the-digital-marketing-podcast-episode-160-build-fast-websites/] this week's interviewee will be a familiar voice. When we caught up with Jon Henshaw, Raven Tools Co-founder, Ciaran couldn't help but ask Jon a whole heap of questions about Raven Tools and how it came into being. What followed was a fascinating insight into Jon's journey as an entrepreneur, from releasing a very early and free SEO tool over ten years ago and how that tool turned into one of the most used and respected tools and brands in the SEO world. Jon's journey was not without challenges and problems as you will hear. How Jon and his team rose to those challenges is an inspiration to anyone looking for online success with their business. For any of you on similar journey's or who aspire to achieve entrepreneurial success online, we hope this story will inspire and equip you to build your own success story through both the high points and low points of your journey. Since recording this interview back In September the changes and improvements Jon talks about in Raven Tools have been released so be sure to check them out. Useful Links Raven Tools https://raventools.com/ Pubcon https://www.pubcon.com/ Tapclicks https://www.tapclicks.com/

25. Build Faster Websites
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Ciaran interviews Jon Henshaw, SEO expert and co-founder of Raven Tools. In this episode, we discuss AMP and How to make your website faster without needing to make use of AMP.

What Is AMP?

AMP ( which stands for Accelerated Mobile pages) is a Google-backed project with the aim of speeding up the delivery of content through the use of stripped-down code known as AMP HTML. The idea behind the project was to make it easy for publishers to create mobile-friendly content once and have it load instantly everywhere.

It is proven that faster sites get a placement advantage in the Mobile Search engine results pages on Google and other Search engines. With mobile traffic now over half of the traffic most sites get it makes sense to improve the overall user experience of mobile device uses.  So AMP Sounds like a great solution, right?

Amp Issues

Jon shares some of the ways that the AMP user experience is failing to provide the improved user experience of publishers online content that was the project's original vision. Jon explains convincingly why he believes AMP is broken but if that is the case what is the alternative? Can you get the benefits of a fast site without resorting to AMP?

Jon argues you absolutely can if you follow his 5 top tips for making your site fast. It’s a compelling argument and one we hope will inspire you to consider some of these AMP free website building options for improving your site and results.

Why is AMP Controversial?

Heralded as an open source project, Google has been championing AMP as the go-to easy solution to make your site faster for mobile users, providing a documented algorithmic boost to search engine results for sites that are making use of AMP. As you will learn from this interview, AMP is not without criticism online, and Jon is not the only one warning of some of the formats drawbacks. You can read more about some of the current criticisms of the AMP platform here.

Useful Links

Learn about AMP

Make Fast Sites

Which Image format should I use

Ewww Image Optimiser Plugin


Vice News

26. Social Media Listening Tools and Strategy
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Daniel and Ciaran discuss where social listening fits into your Digital Marketing Strategy. Social Media listening can help you to understand your market and how existing and potential customers are talking about your brand and products. Set up correctly a good social listening programme can provide excellent insight into how you can help and respond to customers and be a more efficient organisation. Are you using it to best effect to monitor your results and customers reactions to your online activity? Do you have it set up to help you avoid and manage any social media crisis management?

We started out looking for some free tools for social media listening and found the offerings available rather slim. However Undeterred we have put together a round up of listening tools from the top flight industry go tos right down to more reasonably priced offerings from multiple tool vendors.

Are your social media tools isolated in a team silo or are the insights being used by teams across your organisation? We walk you through some of the tools we have recently reviewed and the features they offer to help you understand what is on offer by each of these great tools.

We also explore Sentiment Analysis in Social listening tools and some of the shortcomings of machine understanding of context.

Social Mention

Radian 6 ( Now Salesforce Social Studio)





Media toolkit.



Google Alerts

27. Test Everything
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Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Muti variate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights by testing and validating different variations of what you are doing. This technique can be incredibly insightful and because it doesn’t work on assumptions that can be wrong can very often surprise you. We also explore the new tool in the Google Suite for testing out different ideas and structures within your website, introducing you to Google Optimize.Listen to learn more about testing out your hypothesis and learning from the data that results.

We also speak to Digital Marketing Podcast Listener Kirtiman Kohli from India, who shares with us the insights he gained by employing Multivariate testing on his Facebook campaigns to quickly identify the best Ad headlines, and images for his content campaigns using https://adespresso.com to create all the variants. The technique drove 5x increase in the success of the campaigns by quickly identifying the best advert content combinations from hundreds of different variations. If you are interested in scaling up the reach of your Facebook campaigns without exponentially growing your budget to achieve this, Kirtiman’s experience and key learnings will be very insightful.


Google Optimize 



28. Is Your Ad Experience Good Enough For Your Customers?
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Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online.  What is it like to be on the receiving end of your brand advertising campaign?

In this episode, we explore some issues around online advertising tech and the user experience of Ads.

Banner advertising, in particular, has had a bit of a reputation of being forced upon users.  Retargeting was supposed to help this but is often abused by marketers ( or their agencies) leading to a less than positive experience.

Daniel discusses programmatic advertising and some of the pitfalls of the technology. If you are using it, do you understand how it is impacting on your customer experience of your brand?

We also discuss the IAB’s self-regulatory initiative for online advertising. Is this the answer to ensuring consumers are not annoyed by over persistent online advertising?

For a  long time now the Ad blocker debate has been raging between users who want to take control back of their online experience and Advertisers who want to ensure their all valuable content is paid for and monetised. Are micro payments the solution?

Over the last few months, we have noticed some interesting moves from Google who have taken some steps to try and encourage advertisers to re look at the advert experience and take action to improve it. For a long time now they have promoted a good match between users to search intent and the advertising displayed in search engine results through their innovative Ad quality score. Could we be seeing Google applying the same approach to encourage a win win advertising approach in display advertising with changes recently made on their Ad network and within Google Search Console reports? Is this real evidence that Ad experience will influence your Organic Search engine positions in the future? All of this and more is under discussion in this week’s episode.

29. Futureproof - How to get your business ready for the next disruption
http://feedproxy.google.com/~r... download (audio/mpeg, 29.78Mb)


After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset, a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace.

Minter’s newest book, co-written with Caleb Storkey, is Futureproof, How to get your business ready for the next disruption, published by Pearson, and will be coming out in September 2017. Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context.

We jumped at the chance to interview Minter about the book and explore some of the mindsets that Minter argues are essential for both individuals and organisations to master if they are to grow and thrive in an increasingly disruptive and changing world.

All businesses find it challenging to plan for the unknown. Futureproof provides a fascinating insight into 16 areas of up coming disruption and combines this with practical steps every individual and organisation can take to not only cope but to embrace, enjoy and thrive throughout the rollercoaster of change that lays ahead of us all as we reach further into the 21st century.


30. A Beginners Guide To Crowdfunding
http://feedproxy.google.com/~r... download (audio/mpeg, 41.83Mb)


With crowdfunding successfully driving billions in revenue globally, crowdfunding continues to go from strength to strength as a viable source of funding and support for both business and personal endeavours.

We talk to crowdfunding expert Heather Delaney, a crowdfunding PR communications expert from Dynamo PR in San Francisco who specialise in helping companies build and execute successful crowdfunding campaigns. Heather launched the world's first crowdfunding division of a PR agency and is now a crowdfunding veteran with work on over 100 crowdfunding campaigns under her belt.

Listen in and find out more about effective crowdfunding strategies, how it works, and how you could make crowdfunding super effective as a viable means not only to fund your next product but also to supercharge your product development and market research. How do you balance PR with paid for advertising to get your campaign the stand out it needs? How to you make email marketing work for your crowdfunding campaign, and what do you do once your crowdfunding campaign has finished on your crowdfunding platform.

Curious about a 3d Pen? Take a look at 3 doodler who since launching on crowd funding have gone from strength to strength. But be warned. You will want one! http://the3doodler.com/

Follow Heather on Twitter:

Get in touch with Dynamo PR and be inspired by a few of the amazing products they have helped to launch on Crowdfunding platforms

Useful Links to the Crowd Funding Platforms Discussed

Kickstarter https://www.kickstarter.com/
Indiegogo https://www.indiegogo.com/

Crowd Cube https://www.crowdcube.com/
Go Fund Me https://gofundme.com

31. Top Tips for Managing Search Engine Optimisation
http://feedproxy.google.com/~r... download (audio/mpeg, 32.81Mb)


Get our top tips on managing SEO for your company. Whether you manage SEO via an agency or run your own in house programme, we have some top tips to help you with managing your search engine optimisation campaigns.

Daniel walks us through the processes required for an SEO programme from the initial technical audit through to translating any audit into actionable steps by your website content and development teams. We also explore themes in your SEO content and how that helps to generate material. We also tackle link building and how to engage with influencers, bloggers and news sites as well as your customer base to help build valuable link collateral.

Discover some practical steps to take to link your google search console and Google Analytics to get some valuable SEO insights. Learn how to automate your reporting on SEO from Analytics and how to leverage on the hero hub and hygiene approach to content generation when planning your oh so valuable hyper-linkable content.

We also advise you don't neglect your link reports in Google Search console for some valuable insights into what is driving links and impact on your search engine rankings.

Can your link building efforts make the world a better place? Listen in and find out why Ciaran thinks they can and should.

Useful Tools & Links

MOZ Opensite Explorer

SE Ranking
Raven Tools


Google Search Console

Google Analytics

Tim Ferris

32. Top Collaboration Tools
http://feedproxy.google.com/~r... download (audio/mpeg, 37.67Mb)


Are you struggling to stay on top of your email inbox? Is everyone else in your company in the same boat? Maybe it's time you reviewed the collaborative communication tools you provide your teams.


Target Internet is a distributed company, so we all work in different parts of the country. As we don't all get to meet every day we have found online collaboration tools essential to effective team work. In this episode, we are sharing with you some of our favourite team collaboration tools that help get stuff done and keep us together, whatever the distance. We find they often save a heap of time too. Daniel shares with us the best way to get in touch with him, and we share some great tools for communicating with others more effectively than by email. And… Ciaran shares with us his new love… ( …well one or two of them!)


Useful links and resources






Ciaran’s Post-it note planner ( visit Targetinternet.com


Google Docs






Video conferencing and screen sharing




Google Hangouts 






Survey Monkey 


Google Surveys 


Polldaddy by Automattic 

33. The Science of Content Marketing
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In a digital self-publishing world, it's become almost too easy to post out content in huge volumes. Blog posts, Video How To Guides, Social Media Status Updates, Live broadcasts, Webinars… They are all out there by the thousands. As a result, the level of noise in the content marketing space has become almost unbearable. So we think there are a few questions we should all be asking: - How good is our content and how effective is it at actually reaching your business goals? How much is our content getting shared? If you aren’t getting many shares then is your content outstanding enough?


There is lots to think about if you are employing content marketing tactics so how should we all rise to the challenge posed by an overcrowded content marketing space? When was the last time your organisation stopped producing all your content for a second to consider- Why exactly are we doing this? Where is this taking us?

Making your content marketing stand out

Learn how to rise above the overwhelming noise of content marketing currently being pushed out online with some key strategic approaches to what you are working. Daniel talks us through how to go about choosing and creating the best content marketing for your campaigns. What tools can help you refine your content targeting? How do you line up social media, launch email, guest blogging, and influencer outreach once your content is ready to launch? What should you do post launch as a follow up to optimise your historical content?  Listen In and find out now...


Useful Tools and Links

Answer The Public

Google Keyword Planner 

Google Trends

 Buzz Sumo.com


What is Google Preferred?


34. Guide To Working With Digital Agencies
http://feedproxy.google.com/~r... download (audio/mpeg, 22.56Mb)


Daniel and Ciaran talk us through the highs and lows of working with agencies to support you with your projects.  A great agency relationship can make an enormous difference to what you can achieve, but these relationships rarely happen by accident. Listen in to get our recommendations on how to find the right agency for you.  We also highlight some of the common digital agency contractual issues you will want to avoid.

We also share with you some of the challenges that agencies have managing clients and discuss ways we have found that are useful in building that relationship into a very natural and fruitful extension of your team. Check out our top tips for building a productive and harmonious relationship with your agencies. How many of these are you following? Are you your agencies favourite client or brand?

35. How To Develop Your Digital Marketing skills
http://feedproxy.google.com/~r... download (audio/mpeg, 20.07Mb)


Daniel and Ciaran have an update on some changes happening at Target Internet which we hope you all our listeners will find of value.

 As you may or may not know, Target Internet produces a whole host of different learning and training materials of which this podcast is just one part. We also publish regular articles in our Resources section which if you haven't dipped in and read recently we highly recommend.

You can also sign up for our email updates which are every fortnight, and we also have a digital marketing skills benchmark which will highlight areas you need to increase your knowledge on to be great at your job in digital marketing. Target Internet’s digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and industry sector. Anyone can take part and it only takes around 20 minutes to complete. At the end of it, you will be given an action plan of blog posts and podcasts and paid subscription-based modules which will help you with knowledge areas you need to improve on. You can take advantage of our paid for online training modules with a free two week trial for those you keen to give some of these online learning modules a go.

Daniel also talks us through formal accredited and non-accredited informal training and the pros and cons of both.  We also share some of the ways we stay abreast of the learning workload everyone needs to embrace if they are to remain on top of the ever-changing digital space.



Target Internet resources



Skills test benchmark


2 week free trial of Target Internet Online Training



Interested in being a guest on the podcast? Have something valuable to share?

Get in touch Email: ciaran[at]targetinternet.com

36. 9 Digital Marketing Psychology Tips & Techniques
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Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.


Techniques covered include:

How to use Cognitive Biases

How to make use of Scarcity

How to use Social Proof

How to use Consistency

How to use Loss Aversion

How to use Confirmation Bias

How to use Anchoring

How to use the Decoy Effect

How to use Priming


Useful Links

Link to Cognitive Biases Article:


Italian driving licence Case study:


37. 9 Useful Tools And A GDPR Email Marketing Update
http://feedproxy.google.com/~r... download (audio/mpeg, 16.12Mb)


This week Daniel and Ciaran have some more tips and tools for you. We start with a brief overview of the new GDPR EU legislation due to take effect in May 2018 and how it affects email marketers. We also discuss nine tools all focused on helping you to improve your website, monitor website downtime as it happens, improve your drawing, measure data in exciting and animated formats from multiple sources, plus we have a quick round-up of our favourite screen capture and video screen capture software.


Under discussion this week:-

Are you ready for GDPR?
Do you even know what it is? If you are involved with email marketing, and you send email to subscribers in the EU, then you need to know all about this new legislation which comes into effect in 2018 and how it affects what you need to be doing now.

Read Litmus article: 


New Relic 
Nothing to do with discovering magical or mystical objects, New Relic helps you to understand how the code is functioning on your website and flag up any slow code or errors on your web server.


Google Autodraw
Rubbish at drawing? Google Auto draw may be able to come to your aid with artificial intelligence to help your drawing, turning it into something recognisable.


Chrome Experiments 
Geek out on fun things your browser will do if you push the limits.


Uptime Robot
Monitor your website and get alerted to any downtime for free. Also, take a look at siteuptime.com which does a similar thing


Google Data Studio
Now out of Beta and with the 3 report limit removed, Google data studio is well worth investing some time and effort into. An ideal wash boarding tool which you can link up to all sorts of data beyond what you have in Google Analytics. Check it out.


Awesome Screenshot and Evernote Skitch
Need to annotate a screenshot to illustrate a point? These two tools are just the ticket. Ideal for communicating visual things relating to your website to developers and co-workers.

Awesome Screenshot Chrome extension 

Evernote Skitch



If you have found some great tools you would like us to cover, please add them to the comments, with your thoughts on what makes the

38. Latest Digital Marketing Trends Update
http://feedproxy.google.com/~r... download (audio/mpeg, 39.44Mb)


Daniel and Ciaran are back this week with some of the latest Digital Trend updates. Under discussion are the new Snapchat location update and the geo-sharing privacy issues it highlights, as well as Snapchat streaks which is gamifying the use of the platform. Daniel also takes a look at the trend of stories migrating everywhere and making narrative journeys more interesting with stories now available in Instagram and Facebook. We also discuss some of the recent changes in Google Analytics reporting updates with the new homepage summary data visualisation insights and Intelligent reports allowing you to ask natural language questions which trigger custom reports. 

Also under discussion is the trend to adopt faster mobile website technology and how your organisations structure impacts on your overall digital results. Is your organisation structurally set up for Omni-channel measurement and success? Are you ready to move beyond the Omni-channel experience?



Gender EQ App

39. What is PR Smith’s SOSTAC® Plan and why should you be using it?
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If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world?

Daniel walks us through this daddy of marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.


Useful resources:

Download the Target Internet Content Marketing Calendar


Useful books by PR Smith http://prsmith.org/books/


SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit www.SOSTAC.org

40. Digital Measurement And Why It's A Waste Of Time!
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OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success of your business, and which factors should you be taking into account when it comes to the all important allocation of time and resources for your digital marketing campaigns?

Useful Links: https://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/

41. A Guide to Digital Failure
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Daniel and Ciaran are back celebrating the podcasts 7th birthday and over 1 million downloads with an audio guide to digital failure. Daniel talks us through how to avoid failure by ensuring all your efforts are joined up and resourced properly using 10 key measurement points you can all review and Ciaran shares a soggy anecdote about his first business meeting with Daniel. 

Find out how to grade your business’s digital capability


42. Show What You Do Online- The Swydo Story
http://feedproxy.google.com/~r... download (audio/mpeg, 27.11Mb)


Over 5 years ago, a team of marketers at a boutique agency outside of Amsterdam came up with the idea for a digital marketing reporting tool that would save them a massive amount of time, and create customisable reports. Before long they were offering their tool to others looking to solve the same problems and a new start up was born. Ciaran talks with Swydo founder and CEO Jeroen Maljers about the soul-searching and research the company has undertaken to develop its reporting tool, and they take a look at what’s next for their promotion and development as they prepare to reach for an even larger international market.

Find out more about Sywdo: https://www.swydo.com/

43. (-; ʇsᴉʍʇ ɐ ɥʇᴉʍ slooʇ ⅋ sdᴉʇ
http://feedproxy.google.com/~r... download (audio/mpeg, 17.72Mb)


Daniel is back with an exciting update for all our listeners who responded to our challenge for podcast reviews. Thank you all so much for your feedback. We have a little something for you. Daniel also walks us through a selection tips and tools he and Ciaran have been using over the last few months which we think you might find interesting, useful or just curiously entertaining. (Note: we used one of the tools to create the title for this podcast episode...Clever or annoying?- answers / complaints via Twitter to @ciaraniow please.) Tools covered in this episode Leadberry https://www.leadberry.com/ Youtube to gif convertor. https://makeagif.com/youtube-to-gif Answer the Public http://answerthepublic.com/ Turn text upside down http://www.upsidedowntext.com/ Website visit recorder https://fullstory.com/ Launch your digital nomad lifestyle https://nomadlist.com/ Target Internet Digital Skills Benchmark https://www.targetinternet.com/benchmark-digital-skills-assessment/

44. Mind the (Digital Skills) Gap
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Daniel talks about the digital skills gap which many senior marketeers and teams face with the rapid growth in digital marketing tools and technology. This episode introduces Target Internet’s digital marketing skills benchmark assessment. This free online tool gives you the opportunity to benchmark your digital skills in a variety of digital marketing mediums against industry standards and best practice according to your main job focus, level of seniority and industry sector.

Find out how you stack up and where your potential skills gaps are and get guidance on how to fill them. Get more details and take the assessment here:


45. Understanding Agile Working
http://feedproxy.google.com/~r... download (audio/mpeg, 17.33Mb)


With the launch of his new Book Building Digital Culture. Daniel walks us through the basics of Agile working methodology, a key working methodology for working in a fast changing environment. Learn how you could employ this development philosophy to enhance your digital projects and marketing practices.

You can see the book on Amazon here: https://www.amazon.co.uk/dp/B01N6JRJTJ/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

...And you can buy with a 25% discount using the code ‘AFRIENDSOFDT’ on the publishers website: https://www.koganpage.com/product/building-digital-culture-9780749479657

You can see our detailed guide to Agile working here: https://www.targetinternet.com/an-introduction-to-agile-working/

46. The Rise and Growth of Direct Traffic
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Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Daniel shares some practical steps everyone can take to more accurately measure results. Also under discussion are click through rates and display campaigns.

47. Google Search Console. Re-discovered
http://feedproxy.google.com/~r... download (audio/mpeg, 17.77Mb)


Daniel and Ciaran take a fresh look at the service formerly known as Google Webmaster tools. Now rebadged up as Google Search Console, this free tool from Google is one to take a fresh look at if you haven't recently. We walk through some of the new reports and data tools which Search console offer, all of them designed to give you insights into how your website is performing in organic search, as well as some brilliantly useful website performance monitoring tools.



48. Digital Marketing News Update
http://feedproxy.google.com/~r... download (audio/mpeg, 29.41Mb)


Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content search, Automatic Insights for Google Analytics, Facebook workplace and an update on Twitter.

49. Adobe Target - Automating Hot Tricks of Data Science
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Ciaran talks to Kevin Lindsay from Adobe about data science and how it can bring valuable insights into how to achieve smart results and quick wins with your marketing and customer analytics. Find out how Adobe are bringing data science smarts to marketers everywhere with their innovative products that help tame your big data by doing  a lot of the heavy lifting for you.

Find out more about Adobe’s marketing Suite at


Read the latest digital marketing insights from the team at Adobe at:

50. A local SEO question and a global SEO conference
http://feedproxy.google.com/~r... download (audio/mpeg, 24.18Mb)


Daniel and Ciaran pose a great local SEO question from one of our listeners to Kelvin Newman, founder and host of one of the world's largest SEO conferences "Brighton SEO" Join Kelvin and the cream of the UK SEO community at Brighton SEO next week for their training sessions on the 1st of September and the full conference on the 2nd of September. It's what weekends and your department's training budget were made for. But hurry, Tickets  for this event sell out quickly.

Find out more at: http://www.brightonseo.com/

51. A Rather Surprising Twitter Myth
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Daniel exposes an interesting Twitter myth around URL shorteners, and Ciaran discovers that Twitter haven't been censoring and editing his posts on the platform, while also getting nostalgic about "you are the hero" books from his childhood.  Get our top tips on making the most of your tweets with creative use of URL elements in your tweets.

52. Exploring Programatic Advertising at scale with Adobe
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Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks us through how the industry is managing performance at scale using DSP’s (Demand Side Platforms) and Ad Exchanges. Discover what Adobe has to offer marketing teams keen to create intelligent and unique digital customer experiences at scale.

Adobe Media Optimiser which enables you to programatically manage all your Search, display and social media advertising is helping marketing teams to gain valuable attribution insights across different channels to help identify how channels are working to create paths to conversion for consumers in the market place.

You can find out more about Adobe’s digital marketing platform and latest thinking and developments from Adobe at https://blogs.adobe.com/digitalmarketing/

53. Bing: Why Should Marketers Care?
http://feedproxy.google.com/~r... download (audio/mpeg, 25.27Mb)


No adverts - Ciaran talks to Simon Jacobson from Microsoft about how Bing is dramatically growing their share of the search market. Discover how they have set about integrating the search functionality they provide into peoples work flow and daily lives. With some impressive user growth statistics that will take you by surprise, we explore what bing has to offer the digital marketer and ask bing why we should care about what they are up to. Listen and learn a few things that might surprise you.


Bing’s brand new insights portal


Use this to research Bing Network search volume trends by industry in Europe, Research your target audience by demographics and industry in Europe, Search volume share by device-type and industry in Europe


View Bing Brighton SEO slides


Get in touch with Bing team via Twitter

@BingAds and @simonaldo


Or Email  BingForSuccess@microsoft.com

54. Digital Marketing on a Zero Budget
http://feedproxy.google.com/~r... download (audio/mpeg, 29.97Mb)


Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using. Daniel also visits Keyword research and its relationship to Hygiene, Hub and Hero Content, Ciaran indulges in a spurious fishing analogy, and Daniel explores some interesting influencer outreach and content curation techniques.

Hosted Wordpress website for those of you wanting to get up and running with a website content hub.

Google Search Console
Great tool for understanding how Google search views your website and also gives you the keywords you think your website is about.

Google Adwords Keyword tool


Target Internet SEO tools comparison report

Ciaran’s Complete guide to QR codes
http://www.targetinternet.com/complete-marketing-guide-to-qr-codes/ http://www.targetinternet.com/putting-your-contact-details-into-qr-codes/

Create a pre written tweet button

https://feedly.com/ Hootsuite

Sean Greentree

55. Matthews on Marketing Interview
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Ciaran talks to US marketing author Tim Matthews about traditional marketing and its links and reach which goes deep into today’s digital marketing mix. We also talk about Tim’s brilliant book (and no we don't say that lightly- it really is a very good read) “The Professional Marketer” which is a custom written guide for anyone who finds themselves working in a marketing role who hasn't had the benefit of studying marketing theory and fundamentals. Get up to speed on developments, techniques and the giants of marketing thinking from the last 150 years while also skilling yourself up with all the essential marketing skills concepts and techniques you hear others talk about which you’ve never really understood. Raise your game and go get yourself a copy.

Resources Mentioned:-

Conversion XL http://conversionxl.com/blog/ Ted talks https://www.ted.com/talks

Every David Ogilvy book ever written
UK - http://www.amazon.co.uk/David-Ogilvy/e/B000APAF1O/
US - http://www.amazon.com/David-Ogilvy/e/B000APAF1O/

Being Direct - Lester Wonderman
UK- http://www.amazon.co.uk/Being-Direct-Making-Advertising-Work/dp/0394540638

US http://www.amazon.com/Being-Direct-Making-Advertising-Work/dp/0394540638

Crazy Egg - website heatmaps

Hot Jar

The Professional Marketer - Tim Matthews
UK- http://www.amazon.co.uk/The-Professional-Marketer-Tim-Matthews/dp/0692232850

US http://www.amazon.com/The-Professional-Marketer-Tim-Matthews/dp/0692232850

Matthews on Marketing Blog

56. 5 Essential Digital Marketing Tools
http://feedproxy.google.com/~r... download (audio/mpeg, 22.43Mb)


Daniel and Ciaran are back with a selection of their favourite digital marketing tool discoveries for you to explore and evaluate.

Quill Engage

English language reports on your Google Analytics. See how well tools can match your report writing prowess without getting tired.



Great multiple platform reporting and dash-boarding tool enables you to report on multiple sources of data including Adwords, Analytics, Bing Yahoo, Facebook Ads, Facebook Graph, Google Console,Google Page Speed, Call tracking, and an interface with Twitter Ads coming out soon.

Moz Local

A great tool for helping you build links from all the key respected online directories to help maximise your visibility relating to the physical location of your business. Currently only useful if you are in the US or UK.


Collaborative in the cloud mind mapping tool that Ciaran is clearly very enamoured with. check it out and tell us if its as exciting and useful as he thinks it is.



Online web based graphics platform that enables you to create easily editable templates for all your key placement and social networks. Super simple to use for non graphic people. We have found its a great help for workflow in larger teams particularly if you are not all in the same location.

57. #FaceTweetChallenge: How to Get Social Media Buy-in From Your Organisation
http://feedproxy.google.com/~r... download (audio/mpeg, 22.41Mb)


Daniel talks us through getting leadership buy-in to key digital transformation projects by answering some of the tough questions you might be asked. Ciaran gets a little over dramatic playing the role of a challenging senior team member asking tough questions which Daniel calmly and confidently walks us through.

Tough questions Daniel tackles:

How to deal with negative conversations online How to minimise the chance that social team might say something embarrassing. How to deal with leakage of confidential information. How to deal with the disbelief that people we want to reach don't use social media. How to deal with the risk of law suits from Social Media activity.  How to solve the time lag from your compliance team. How to spot potential errors or faux pas How to tie social channel to business results

Take a look at http://socialmediagovernance.com/  for some great resources that will further help you in this area.

58. Disruptive Ad Targeting Techniques
http://feedproxy.google.com/~r... download (audio/mpeg, 25.35Mb)


Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience for your business.

Gmail Ads


Facebook Custom Audiences


Google Adwords Customer Match https://support.google.com/adwords/answer/6276125?hl=en-GB

59. The Future of Email Marketing 2016 and Beyond?
http://feedproxy.google.com/~r... download (audio/mpeg, 40.87Mb)


Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided. With email marketing continuing to be a channel of communication that consistently drives results, we also discuss Adobe’s vision of the tools email marketers need and discuss what their email marketing platform provides. Adobe isn't so well known as an email service provider, but if you have used and love Adobe’s creative suite or analytics platform then take a look at the email solutions Adobe provide. Designed for multi channel marketers keen to further drive performance through better integration of email into online communication strategies, Adobe’s email solutions offer a compelling alternative to better known and less integrated stand alone email platforms. If you are looking for ways to reach your customers with more relevant and effective email campaigns check out these resources:

Take Adobe’s  free email maturity model online assessment and learn what your email strengths and priorities are: 

Read more on Adobe’s email strategy and platforms

60. Discover Google Tag Manager
http://feedproxy.google.com/~r... download (audio/mpeg, 16.72Mb)


Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag Manager when it first came out we would encourage you to take a fresh look at the tool and investigate the new Google learning resources behind it which are rather good in our opinion. https://tagmanager.google.com

61. Digital Skills Gap Hacks
http://feedproxy.google.com/~r... download (audio/mpeg, 22.83Mb)


How do you stay abreast of the constant and sometimes vast changes in the digital space thrown at us every week? Daniel and Ciaran share how they stay up to date with changes large and small in the digital world on a daily basis with some quick and easy to follow hacks from Daniel.

Have a trick, tip or hack that helps you keep your ears to the ground and your finger on the pulse? We would love to hear from you. Please share and get in touch. Email: feedback@targetinternet.com

62. What is Programmatic Advertising?
http://feedproxy.google.com/~r... download (audio/mpeg, 24.67Mb)

Daniel talks us through what Programmatic Advertising is and tells us how the technologies and three letter acronyms all work! Understand some of the latest advances and jargon used in display advertising on various advertising networks and learn how you can use whats on offer to boost your online visibility. We also discuss best practice with re-marketing and retargeting of adverts and how to use display for brand re-enforcement and content marketing placement.


63. Your Digital Marketing Questions Answered
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Daniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions. We look at Analytic goals and their limitations, Google Analytics demographic data, dust off our favourite mac cheat sheets of yesteryear and discuss one of Daniel’s favourite topics: Gadgets and gear to go travelling with!


humix.be article


Mac cheat sheets? We found a few!




We want to make questions and answers a regular feature of the show so please send your questions to us by email: feedback@targetinternet.com

64. Lessons from a New Startup
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Daniel and Ciaran discuss Target Internet’s new digital e-learning training programme for individuals. With the launch of this subscription based flexible on demand training resource Daniel shares with us how Target Internet has developed and some of the key learnings from the journey we have been on in developing our own startup.

Find our new online relearning training for individuals here  and sign up for free sample modules :-



65. How to Create #humdinger content that drives traffic for years
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Daniel and Ciaran discuss ways they have used to create content that continues to drive traffic to their site month after month.Learn about the tools and sources of information they use to identify topics and phrases that are of interest to their audience and will help to impact positively on audience figures.

66. Bacon, SPAM & How to Radically Boost your Email Performance
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Daniel talks us through SPAM, Bacon and how to radically boost your email lists performance by applying some clever basic segmentation techniques.  Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life.


Email Segments discussed in case you missed them:

>Low open high click - stimulate open

>High open low click - stimulate click

>High both open high click - ( these are your email champions)


>Low open / low click  - trigger a reactivation process.

67. How to Maximise Your Facebook Reach
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Ciaran and Daniel share their top tips on how to increase the reach of your digital content in Facebook using some simple techniques and measuring what your audience really likes.  

68. Controversial Content Marketing Techniques
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Daniel and Ciaran discuss  a couple digital marketing tools that we think offer amazing functionality but which need to be used responsibly.

Tools explored:




69. Email Marketing Best Practice
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Daniel and Ciaran discuss Email Marketing best practice and share their top tips for effective mass email communication with your highly valuable engaged email subscribers. 

70. How to Guide: Setting up a YouTube Channel
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Daniel and Ciaran discuss setting up a YouTube Channel highlighting some of the key things they have learned while setting up various channels for Target Internet and Clients.

Find us on YouTube

Transcription services

Check out our resources to help you get your channel set up.

71. Discover Twitter's Periscope
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Daniel introduces us to Periscope, a fab new tool from Twitter that enables you to broadcast video events live directly from your mobile. Not only do you now have the ability to stream live events, but you can also save the video to provide recordings of the events you cover. We also discuss similar app Meerkat, and some of the  opportunities,   implications and challenges that live streaming brings to those both covering and running live events and conferences.






72. Audience Hacker Interview
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Ciaran talks to Chicago based author and online publishing entrepreneur Jonny Andrews from Audience Hacker to learn how he advises building effective momentum behind any self published or traditionally published book. Whether you are looking to tell the story/ novel you have always dreamt is within you or are exploring how to engage and expand the online audience for your business, what Jonny has to share will definitely inspire you to try out some of these techniques for rapid online audience growth 



73. Guide to Digital Transformation
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Daniel and Ciaran discuss digital marketing transformation and capability. Lots is being talked about this at marketing conferences this year so we thought it would be good to take a down to earth approach to what it is, and how to best approach transformation projects within your organisation.

Links mentioned

Ash Roots Digital Marketing Podcast interview:




74. Does Your Content Marketing Annoy Its Audience?
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Ciaran speaks to Mark Pinnes ,Deputy Managing Director of Flagship Consulting, about some research they were involved with investigating the key things content marketers do which annoy their audiences. How guilty is your content marketing strategy?


The research was conducted by the Economist Group Content Solutions – which is part of the Economist Intelligence Unit.

Infographic and further reading on the Economist Intelligence Unit research can be found here:

Read Mark’s Linked in article mentioned in the podcast  


Find out more about Flagship Consulting’s work at  www.flagshipconsulting.co.uk

75. Social Media Insights - The Brandwatch Interview
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Daniel talks to Joel Windels, VP of Inbound Marketing at Brandwatch, about the company's rapid growth and their ethos and culture that underpins building a community of active global users. Joel also talks about what’s next for Brandwatch with some interesting predictions on what he believes will be driving change and development on social networks. 

Find out more about Brandwatch by visiting their website


76. How Google Mobile Ready is Your Website?
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Daniel and Ciaran discuss Google’s recent announcement that from the 21st of April 2015 Google search engine results for mobile devices will give priority to online content which has been optimised to provide a great mobile experience. Is your website ready to take advantage of this change?


Resources mentioned: 



77. What's New for digital marketing in 2015?
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Daniel talks to bestselling digital marketing author, consultant and speaker Dave Chaffey from Smart Insights about what’s new in 2015 for digital marketers. What should our focus be over the next twelve months in the never ending search for growth, competitive advantage and improved results from our marketing campaigns? Listen to find out...

Links mentioned in discussion

Digital Marketing 2015 research report - in association with TFM&A

2015 Digital Marketing Trends blog post and Slideshare including 30 tools for managing content marketing

Tools for benchmarking content marketing

Scott Brinker's 2015 Technology landscape infographic

Structuring Digital Marketing teams report

Digital Transformation - includes capability benchmarking grid

78. Digital Marketing Calendars
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In this episode Daniel walks us through an effective content calendar and how to manage it, how to approach effective planning to ensure your content is scheduled and shared within social media. Target Internet have created their own calendar template which is available as a free download. Start your new year with a more effective plan on what you are publishing, who is responsible for producing it and where and when it is going to be published and shared.








79. Useful Web Project Tools
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Tools to help with your web projects
Ciaran walks us through a few of the online tools he has been making use of  over the past 6 months to help with various online projects. Take some time out in the new year and have a play with a few of these.



Font Awesome
also check out their cheatsheet fontawesome.github.io/Font-Awesome/cheatsheet


MOZ Tag Title Preview Tool


Google Chrome
Load a web page in chrome, right click and select Inspect element, then click on the little mobile icon that shows up in the top left hand of the screen. Top bonus tip for all of you who read these notes! :-) If you change the device when viewing a page using the tool, be sure to hit refresh on your browser to ensure the page renders correctly.

80. Quick Guide to Effective Social Media Outreach
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Daniel walks us through creating an effective social media outreach campaign online. Learn effective methods to leverage on one to one relationship building online to boost the consumption of all that great stuff you are all doing. Learn how to identify the most effective content being shared socially to guide you in your own content targeting and identify the top movers and shakers in that content area.







Google news search



Moz Open Site Explorer



81. Digital Marketing Tool Kit Download
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Daniel introduces Target Internet’s new free resource, The Digital Marketing Toolkit which includes over 50 carefully chosen essential digital marketing tools and resources to help your digital marketing efforts. To get you in the mood we introduce you to a couple of the tools that feature in this fab collection

To get  your copy of the report, simply sign up to our email list by following the instructions here: http://www.targetinternet.com/free-digital-marketing-toolkit/

82. Finding Twtrland
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Daniel talks to Guy Avigdor, one of the founders of the Twtrland about his journey building the team and platform that powers their fabulous Twtrland service.  3 years into this journey, Twtrland has scaled to support over 1.5 million users every month. Guy shares some great insights into how they built a service that was able to scale  and adjust quickly to achieve such success in a highly competitive social media arena.



Discover how Twtrland helps millions of people around the world better discover and connect in the social web.  http://twtrland.com/

83. Streamline Your Content Curation Techniques
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Daniel walks us through his workflow for quick and easy content curation for social media channels. Learn how to find great content to share with your social media followers.  Learn how to work out the optimum number of tweets per day and we take a fresh look at Klout and social scoring. 

Feedly Premium RSS Syndicator









84. Latest SEO Updates
http://feedproxy.google.com/~r... download (audio/mpeg, 19.08Mb)


Episode 104

Daniel and Ciaran discuss some of the latest changes in the world of Search Engine Optimisation. Discover what has changed and what we believe will be happening over the coming months in SEO. We also ponder if recent changes in Google Authorship and its importance to search engine rankings for brands could see the birth of the Digital Marketing Diva.

85. Around the World’s Social Media in 24 minutes
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Phileas Fogg attempted to navigate the late victorian world in under 80 days. In homage to the great Jules Verne, Ciaran met up with Gemma Birch, Marketing and Events Manager at Webcertain, for an attempt to navigate 21 century global social media world in just 24 minutes but without a £20K wager, loyal french man servant or accusation we had robbed the Bank of England. Hang on to your hats….and don’t forget your toothbrush.

86. Ash Roots, Insurance, Peacocks & Penguins Interview
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Back in June Ciaran interviewed Ash Roots,  Director of Digital at the Direct Line group to get his unique and innovative take on building the team, environment and culture to solve the challenges posed by the digital Insurance industry of tomorrow. Passionate about free-thinking, problem solving and transforming businesses through the creative and commercial potential of the web Ash and his team are busy transforming all of Direct Line Group’s digital properties.

87. 6 Cool Digital Marketing Tools for a Hot July
http://feedproxy.google.com/~r... download (audio/mpeg, 15.48Mb)


Daniel and Ciaran introduce a new round up  of hot tools to keep your digital marketing campaigns and online activities cool this July.


Internet  in numbers dramatic visualisation



Youtube video captions made easy



Discover what a site is made of.



Uber suggest Keyword tool



Hello nomad power cables



Feed Optimise



Twitter Cards



88. How Honest is your Social Media?
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Anne Godfrey, Chief Executive of the Chartered Institute of Marketing talks to Ciaran about the research the CIM released last month  at the CIM Bloomberg Digital Summit. The Research looked at the gap between what consumers feel is acceptable in social medias  vs what marketers feel is acceptable, unveiling some interesting gaps. Anne introduces the CIM’s Keep Social Honest Campaign as well as the CIM’s new website which provides further insights and an opportunity to benchmark how well your social media efforts match recommended best practice.


Get your copy of the CIM’s research and learn about Social Media best practice



89. Digital Branding update and a chance to win an Oculus Rift
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Ciaran and Daniel talk about Daniel’s new book Digital Branding and share some of the things we learned while Daniel was writing it. In celebration of the book launching and winning an award, we invite you all to enter a prize draw to win a free copy of the book. One lucky participant will win our star prize an ‘Oculus Rift’ virtual reality headset.  We also update you all on some of the things we are up to at Target Internet which we will be rolling out over the next few months.

To get free chapters and free supporting content, plus the ‘Share via Twitter’ button prize draw* details go to:-


*Prize Draw closes 31st July 2014



Discover more about Target internet by visiting our website at http://www.targetinternet.com

90. How to Keep up with the Ever Accelerating Pace of Change
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Ciaran catches up with Stuart Easterbrook, Starcom MediaVest Group Europe’s Executive Director of Performance and Digital Development, to discuss the ever accelerating pace of change facing digital marketers today. Stuart shares with us his down to earth approach to the challenges Marketers face, providing some really interesting insights into how to win through a level headed approach to today's daunting digital challenges. 


Recorded at the 2014 CIM/Bloomberg Digital Summit, London in partnership with the CIM

91. 5 Tools to Improve Website Performance
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Ciaran and Daniel are back with a new collection of digital tools to help you improve the quality of your website user experience, including a website spell checker, mobile device previewer, eye tracking and usability tests plus a handy little tool for Adwords advertisers who cannot stop checking to see how their own campaigns look on Google.

92. Essential App Marketing Techniques
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Fresh from his research into Mobile marketing for his recently released book on the subject, Daniel talks us through the essential techniques to get your app featured in App stores including App Store Optimisation and how to harness word of mouth marketing to full effect.

93. 5 Digital Marketing Time-Saving Tools & Tips
http://feedproxy.google.com/~r... download (audio/mpeg, 17.13Mb)


Episode 94,

Ciaran and Daniel share some of their favourite time saving applications for busy digital marketers. Tidy up your email, roll types of emails into a daily summary. Learn how to inject Google Analytics  tracking code into your social media posts in Hootsuite, plus a whole heap of Hootsuite power tips. Ciaran shares his favourite screen sharing app join.me which doesn’t requite your participants to have an account! We also discuss automating reports and data from  Google Analytics, plus we have a top tip for Evernote users.







google analytics - schedule as an emails and custom dashboard


Evernote email address and tasks and reminders


94. 3 Great Tools to Improve Your SEO, Analytics & Tag Management
http://feedproxy.google.com/~r... download (audio/mpeg, 11.38Mb)


Episode 93,


Daniel talks us through how to link up Webmaster Tools with your Google Analytics to get better insights into the organic search phrases visitors are using to find your content. Ciaran talks us through Google Tag Manager and how to use it to more efficiently manage all your pieces of tracking code, which is specially useful for Wordpress sites.  We also introduce you to the Google Tag Assistant Chrome plugin to check you have your tags and code set up correctly.


Google Analytics 



Google Tag Manager



Google Tag Assistant


95. Winning at Content on the Web
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Ciaran talks to Ahava Leibtag a content marketing strategist for Aha Media Group and author of The Digital Crown: Winning at Content on the Web. Ahava talks Ciaran through her top tips for creating a successful digital marketing strategy and content marketing team.

Find out more about Ahava and her work by visiting

You can also download a free sneak preview of her book here at

96. Offshore outsourcing: A great way to lower your costs or a disaster waiting to happen?
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Episode 91,

Can you effectively outsource your work with ease and confidence to a global job marketplace? Rob Rawson, a former medical doctor turned internet entrepreneur does and has built his business empire  and globe trotting lifestyle on it. An expert in  offshore development, Rob has been managing developers in the Philippines and Russia for many years. Now he is focussed on building his businesses TimeDoctor.com and Staff.com and talks to us about how to more effectively outsource your work and projects, and what pitfalls to avoid.




>Other staff outsourcing websites mentioned:






>Effective communication and collaborative work tools





97. Digital Marketing Smart Insights for 2014 Part 2
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Episode 90, 

Ciaran talks to Dave Chaffey from Smart Insights, a leading marketing advice website, to discover what their research into the digital trends that matter for 2014 uncovered. Find out what leading digital marketers consider their priorities and see if it matches your focus for 2014. 

To learn more you can download this free report on managing digital marketing in 2014:- 

or read this post giving Dave's 22 Digital Marketing trends for 2014 here

( Part 2 of a 2 part interview)

98. Digital Marketing Smart Insights for 2014 Part 1
http://feedproxy.google.com/~r... download (audio/mpeg, 22.68Mb)


Episode 89, 

Ciaran talks to Dave Chaffey from Smart Insights, a leading marketing advice website, to discover what their research into the digital trends that matter for 2014 uncovered. Find out what leading digital marketers consider their priorities and see if it matches your focus for 2014. 

To learn more you can download this free report on managing digital marketing in 2014:- 

or read this post giving Dave's 22 Digital Marketing trends for 2014 here

( Part 1 of a 2 part interview)

99. 5 things to get straight for great #socialmedia
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Ciaran talks to Dowshan Humzah, Director (of Digital Development and Consulting) for The Worst Kept Secret, a leading UK social media agency providing audits, training, consulting and community management. Ciaran and Dowshan explore the key things brands and organisations get wrong when planning and implementing their social media campaigns


100. Mobile Marketing: An Exciting Quick Announcement...
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We are really excited to announce the launch of Daniel’s first book on Mobile Marketing.

Celebrate with us and grab the free resources including mobile strategy tips and a free chapter of the book here.