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Podcast title The Digital Marketing Podcast
Website URL http://www.targetinternet.com
Description An advert free, weekly digital marketing podcast with listeners in over 120 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and Ecommerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com
Updated Mon, 18 Sep 2017 10:42:59 +0000
Image The Digital Marketing Podcast
Category Business

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Link to this podcast The Digital Marketing Podcast


1. Test Everything
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Inspired by a podcast listener, Ciaran and Daniel explore the importance of testing everything in your Digital Marketing. We discuss both A/ B testing and Muti variate testing. If you start from the position that “You know nothing” it puts you in a good position to gain insights by testing and validating different variations of what you are doing. This technique can be incredibly insightful and because it doesn’t work on assumptions that can be wrong can very often surprise you. We also explore the new tool in the Google Suite for testing out different ideas and structures within your website, introducing you to Google Optimize.Listen to learn more about testing out your hypothesis and learning from the data that results.

We also speak to Digital Marketing Podcast Listener Kirtiman Kohli from India, who shares with us the insights he gained by employing Multivariate testing on his Facebook campaigns to quickly identify the best Ad headlines, and images for his content campaigns using https://adespresso.com to create all the variants. The technique drove 5x increase in the success of the campaigns by quickly identifying the best advert content combinations from hundreds of different variations. If you are interested in scaling up the reach of your Facebook campaigns without exponentially growing your budget to achieve this, Kirtiman’s experience and key learnings will be very insightful.


Google Optimize 



2. Is Your Ad Experience Good Enough For Your Customers?
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Daniel and Ciaran explore the importance of taking a good look at the experience your customers have of your brand or organisation when they experience your advertising online.  What is it like to be on the receiving end of your brand advertising campaign?

In this episode, we explore some issues around online advertising tech and the user experience of Ads.

Banner advertising, in particular, has had a bit of a reputation of being forced upon users.  Retargeting was supposed to help this but is often abused by marketers ( or their agencies) leading to a less than positive experience.

Daniel discusses programmatic advertising and some of the pitfalls of the technology. If you are using it, do you understand how it is impacting on your customer experience of your brand?

We also discuss the IAB’s self-regulatory initiative for online advertising. Is this the answer to ensuring consumers are not annoyed by over persistent online advertising?

For a  long time now the Ad blocker debate has been raging between users who want to take control back of their online experience and Advertisers who want to ensure their all valuable content is paid for and monetised. Are micro payments the solution?

Over the last few months, we have noticed some interesting moves from Google who have taken some steps to try and encourage advertisers to re look at the advert experience and take action to improve it. For a long time now they have promoted a good match between users to search intent and the advertising displayed in search engine results through their innovative Ad quality score. Could we be seeing Google applying the same approach to encourage a win win advertising approach in display advertising with changes recently made on their Ad network and within Google Search Console reports? Is this real evidence that Ad experience will influence your Organic Search engine positions in the future? All of this and more is under discussion in this week’s episode.

3. Futureproof - How to get your business ready for the next disruption
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After a long and successful international career at L’Oreal, Minter Dial returned to his entrepreneurial roots to create The Myndset, a boutique agency designed to help senior management teams to adapt to the new exigencies of the Internet-enabled marketplace.

Minter’s newest book, co-written with Caleb Storkey, is Futureproof, How to get your business ready for the next disruption, published by Pearson, and will be coming out in September 2017. Futureproof paints a complete picture of the major disruptive forces currently facing us -defining them, mapping them out and putting them into context.

We jumped at the chance to interview Minter about the book and explore some of the mindsets that Minter argues are essential for both individuals and organisations to master if they are to grow and thrive in an increasingly disruptive and changing world.

All businesses find it challenging to plan for the unknown. Futureproof provides a fascinating insight into 16 areas of up coming disruption and combines this with practical steps every individual and organisation can take to not only cope but to embrace, enjoy and thrive throughout the rollercoaster of change that lays ahead of us all as we reach further into the 21st century.


4. A Beginners Guide To Crowdfunding
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With crowdfunding successfully driving billions in revenue globally, crowdfunding continues to go from strength to strength as a viable source of funding and support for both business and personal endeavours.

We talk to crowdfunding expert Heather Delaney, a crowdfunding PR communications expert from Dynamo PR in San Francisco who specialise in helping companies build and execute successful crowdfunding campaigns. Heather launched the world's first crowdfunding division of a PR agency and is now a crowdfunding veteran with work on over 100 crowdfunding campaigns under her belt.

Listen in and find out more about effective crowdfunding strategies, how it works, and how you could make crowdfunding super effective as a viable means not only to fund your next product but also to supercharge your product development and market research. How do you balance PR with paid for advertising to get your campaign the stand out it needs? How to you make email marketing work for your crowdfunding campaign, and what do you do once your crowdfunding campaign has finished on your crowdfunding platform.

Curious about a 3d Pen? Take a look at 3 doodler who since launching on crowd funding have gone from strength to strength. But be warned. You will want one! http://the3doodler.com/

Follow Heather on Twitter:

Get in touch with Dynamo PR and be inspired by a few of the amazing products they have helped to launch on Crowdfunding platforms

Useful Links to the Crowd Funding Platforms Discussed

Kickstarter https://www.kickstarter.com/
Indiegogo https://www.indiegogo.com/

Crowd Cube https://www.crowdcube.com/
Go Fund Me https://gofundme.com

5. Top Tips for Managing Search Engine Optimisation
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Get our top tips on managing SEO for your company. Whether you manage SEO via an agency or run your own in house programme, we have some top tips to help you with managing your search engine optimisation campaigns.

Daniel walks us through the processes required for an SEO programme from the initial technical audit through to translating any audit into actionable steps by your website content and development teams. We also explore themes in your SEO content and how that helps to generate material. We also tackle link building and how to engage with influencers, bloggers and news sites as well as your customer base to help build valuable link collateral.

Discover some practical steps to take to link your google search console and Google Analytics to get some valuable SEO insights. Learn how to automate your reporting on SEO from Analytics and how to leverage on the hero hub and hygiene approach to content generation when planning your oh so valuable hyper-linkable content.

We also advise you don't neglect your link reports in Google Search console for some valuable insights into what is driving links and impact on your search engine rankings.

Can your link building efforts make the world a better place? Listen in and find out why Ciaran thinks they can and should.

Useful Tools & Links

MOZ Opensite Explorer

SE Ranking
Raven Tools


Google Search Console

Google Analytics

Tim Ferris

6. Top Collaboration Tools
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Are you struggling to stay on top of your email inbox? Is everyone else in your company in the same boat? Maybe it's time you reviewed the collaborative communication tools you provide your teams.


Target Internet is a distributed company, so we all work in different parts of the country. As we don't all get to meet every day we have found online collaboration tools essential to effective team work. In this episode, we are sharing with you some of our favourite team collaboration tools that help get stuff done and keep us together, whatever the distance. We find they often save a heap of time too. Daniel shares with us the best way to get in touch with him, and we share some great tools for communicating with others more effectively than by email. And… Ciaran shares with us his new love… ( …well one or two of them!)


Useful links and resources






Ciaran’s Post-it note planner ( visit Targetinternet.com


Google Docs






Video conferencing and screen sharing




Google Hangouts 






Survey Monkey 


Google Surveys 


Polldaddy by Automattic 

7. The Science of Content Marketing
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In a digital self-publishing world, it's become almost too easy to post out content in huge volumes. Blog posts, Video How To Guides, Social Media Status Updates, Live broadcasts, Webinars… They are all out there by the thousands. As a result, the level of noise in the content marketing space has become almost unbearable. So we think there are a few questions we should all be asking: - How good is our content and how effective is it at actually reaching your business goals? How much is our content getting shared? If you aren’t getting many shares then is your content outstanding enough?


There is lots to think about if you are employing content marketing tactics so how should we all rise to the challenge posed by an overcrowded content marketing space? When was the last time your organisation stopped producing all your content for a second to consider- Why exactly are we doing this? Where is this taking us?

Making your content marketing stand out

Learn how to rise above the overwhelming noise of content marketing currently being pushed out online with some key strategic approaches to what you are working. Daniel talks us through how to go about choosing and creating the best content marketing for your campaigns. What tools can help you refine your content targeting? How do you line up social media, launch email, guest blogging, and influencer outreach once your content is ready to launch? What should you do post launch as a follow up to optimise your historical content?  Listen In and find out now...


Useful Tools and Links

Answer The Public

Google Keyword Planner 

Google Trends

 Buzz Sumo.com


What is Google Preferred?


8. Guide To Working With Digital Agencies
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Daniel and Ciaran talk us through the highs and lows of working with agencies to support you with your projects.  A great agency relationship can make an enormous difference to what you can achieve, but these relationships rarely happen by accident. Listen in to get our recommendations on how to find the right agency for you.  We also highlight some of the common digital agency contractual issues you will want to avoid.

We also share with you some of the challenges that agencies have managing clients and discuss ways we have found that are useful in building that relationship into a very natural and fruitful extension of your team. Check out our top tips for building a productive and harmonious relationship with your agencies. How many of these are you following? Are you your agencies favourite client or brand?

9. How To Develop Your Digital Marketing skills
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Daniel and Ciaran have an update on some changes happening at Target Internet which we hope you all our listeners will find of value.

 As you may or may not know, Target Internet produces a whole host of different learning and training materials of which this podcast is just one part. We also publish regular articles in our Resources section which if you haven't dipped in and read recently we highly recommend.

You can also sign up for our email updates which are every fortnight, and we also have a digital marketing skills benchmark which will highlight areas you need to increase your knowledge on to be great at your job in digital marketing. Target Internet’s digital marketing skills benchmark assesses your digital skills in a variety of digital marketing disciplines against industry standards and best practice according to main job focus, level of seniority and industry sector. Anyone can take part and it only takes around 20 minutes to complete. At the end of it, you will be given an action plan of blog posts and podcasts and paid subscription-based modules which will help you with knowledge areas you need to improve on. You can take advantage of our paid for online training modules with a free two week trial for those you keen to give some of these online learning modules a go.

Daniel also talks us through formal accredited and non-accredited informal training and the pros and cons of both.  We also share some of the ways we stay abreast of the learning workload everyone needs to embrace if they are to remain on top of the ever-changing digital space.



Target Internet resources



Skills test benchmark


2 week free trial of Target Internet Online Training



Interested in being a guest on the podcast? Have something valuable to share?

Get in touch Email: ciaran[at]targetinternet.com

10. 9 Digital Marketing Psychology Tips & Techniques
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Daniel walks us through some rather clever marketing psychology techniques which can help you to secure more sales and improve your overall online sales results by making use of a number of cognitive biases. We discuss some of the ethical issues surrounding the use of psychological techniques and how they can apply to digital marketing.


Techniques covered include:

How to use Cognitive Biases

How to make use of Scarcity

How to use Social Proof

How to use Consistency

How to use Loss Aversion

How to use Confirmation Bias

How to use Anchoring

How to use the Decoy Effect

How to use Priming


Useful Links

Link to Cognitive Biases Article:


Italian driving licence Case study:


11. 9 Useful Tools And A GDPR Email Marketing Update
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This week Daniel and Ciaran have some more tips and tools for you. We start with a brief overview of the new GDPR EU legislation due to take effect in May 2018 and how it affects email marketers. We also discuss nine tools all focused on helping you to improve your website, monitor website downtime as it happens, improve your drawing, measure data in exciting and animated formats from multiple sources, plus we have a quick round-up of our favourite screen capture and video screen capture software.


Under discussion this week:-

Are you ready for GDPR?
Do you even know what it is? If you are involved with email marketing, and you send email to subscribers in the EU, then you need to know all about this new legislation which comes into effect in 2018 and how it affects what you need to be doing now.

Read Litmus article: 


New Relic 
Nothing to do with discovering magical or mystical objects, New Relic helps you to understand how the code is functioning on your website and flag up any slow code or errors on your web server.


Google Autodraw
Rubbish at drawing? Google Auto draw may be able to come to your aid with artificial intelligence to help your drawing, turning it into something recognisable.


Chrome Experiments 
Geek out on fun things your browser will do if you push the limits.


Uptime Robot
Monitor your website and get alerted to any downtime for free. Also, take a look at siteuptime.com which does a similar thing


Google Data Studio
Now out of Beta and with the 3 report limit removed, Google data studio is well worth investing some time and effort into. An ideal wash boarding tool which you can link up to all sorts of data beyond what you have in Google Analytics. Check it out.


Awesome Screenshot and Evernote Skitch
Need to annotate a screenshot to illustrate a point? These two tools are just the ticket. Ideal for communicating visual things relating to your website to developers and co-workers.

Awesome Screenshot Chrome extension 

Evernote Skitch



If you have found some great tools you would like us to cover, please add them to the comments, with your thoughts on what makes the

12. Latest Digital Marketing Trends Update
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Daniel and Ciaran are back this week with some of the latest Digital Trend updates. Under discussion are the new Snapchat location update and the geo-sharing privacy issues it highlights, as well as Snapchat streaks which is gamifying the use of the platform. Daniel also takes a look at the trend of stories migrating everywhere and making narrative journeys more interesting with stories now available in Instagram and Facebook. We also discuss some of the recent changes in Google Analytics reporting updates with the new homepage summary data visualisation insights and Intelligent reports allowing you to ask natural language questions which trigger custom reports. 

Also under discussion is the trend to adopt faster mobile website technology and how your organisations structure impacts on your overall digital results. Is your organisation structurally set up for Omni-channel measurement and success? Are you ready to move beyond the Omni-channel experience?



Gender EQ App

13. What is PR Smith’s SOSTAC® Plan and why should you be using it?
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If you have ever studied marketing you will have come across PR Smith’s SOSTAC® Plan. But what is SOSTAC® and how can you use it to improve your results in a digital world?

Daniel walks us through this daddy of marketing planning systems with a specific focus on how it can be applied to define and improve your digital marketing campaign planning and processes.


Useful resources:

Download the Target Internet Content Marketing Calendar


Useful books by PR Smith http://prsmith.org/books/


SOSTAC® is a registered trade mark of PR Smith. For more information on SOSTAC® Planning & becoming a SOSTAC® Certified Planner visit www.SOSTAC.org

14. Digital Measurement And Why It's A Waste Of Time!
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OK, we know, its a controversial title but in this episode Ciaran and Daniel discuss digital measurement through analytics and look into attribution modelling. How can you best identify the channels and marketing activity which are driving the success of your business, and which factors should you be taking into account when it comes to the all important allocation of time and resources for your digital marketing campaigns?

Useful Links: https://www.kaushik.net/avinash/multi-channel-attribution-modeling-good-bad-ugly-models/

15. A Guide to Digital Failure
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Daniel and Ciaran are back celebrating the podcasts 7th birthday and over 1 million downloads with an audio guide to digital failure. Daniel talks us through how to avoid failure by ensuring all your efforts are joined up and resourced properly using 10 key measurement points you can all review and Ciaran shares a soggy anecdote about his first business meeting with Daniel. 

Find out how to grade your business’s digital capability


16. Show What You Do Online- The Swydo Story
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Over 5 years ago, a team of marketers at a boutique agency outside of Amsterdam came up with the idea for a digital marketing reporting tool that would save them a massive amount of time, and create customisable reports. Before long they were offering their tool to others looking to solve the same problems and a new start up was born. Ciaran talks with Swydo founder and CEO Jeroen Maljers about the soul-searching and research the company has undertaken to develop its reporting tool, and they take a look at what’s next for their promotion and development as they prepare to reach for an even larger international market.

Find out more about Sywdo: https://www.swydo.com/

17. (-; ʇsᴉʍʇ ɐ ɥʇᴉʍ slooʇ ⅋ sdᴉʇ
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Daniel is back with an exciting update for all our listeners who responded to our challenge for podcast reviews. Thank you all so much for your feedback. We have a little something for you. Daniel also walks us through a selection tips and tools he and Ciaran have been using over the last few months which we think you might find interesting, useful or just curiously entertaining. (Note: we used one of the tools to create the title for this podcast episode...Clever or annoying?- answers / complaints via Twitter to @ciaraniow please.) Tools covered in this episode Leadberry https://www.leadberry.com/ Youtube to gif convertor. https://makeagif.com/youtube-to-gif Answer the Public http://answerthepublic.com/ Turn text upside down http://www.upsidedowntext.com/ Website visit recorder https://fullstory.com/ Launch your digital nomad lifestyle https://nomadlist.com/ Target Internet Digital Skills Benchmark https://www.targetinternet.com/benchmark-digital-skills-assessment/

18. Mind the (Digital Skills) Gap
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Daniel talks about the digital skills gap which many senior marketeers and teams face with the rapid growth in digital marketing tools and technology. This episode introduces Target Internet’s digital marketing skills benchmark assessment. This free online tool gives you the opportunity to benchmark your digital skills in a variety of digital marketing mediums against industry standards and best practice according to your main job focus, level of seniority and industry sector.

Find out how you stack up and where your potential skills gaps are and get guidance on how to fill them. Get more details and take the assessment here:


19. Understanding Agile Working
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With the launch of his new Book Building Digital Culture. Daniel walks us through the basics of Agile working methodology, a key working methodology for working in a fast changing environment. Learn how you could employ this development philosophy to enhance your digital projects and marketing practices.

You can see the book on Amazon here: https://www.amazon.co.uk/dp/B01N6JRJTJ/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1

...And you can buy with a 25% discount using the code ‘AFRIENDSOFDT’ on the publishers website: https://www.koganpage.com/product/building-digital-culture-9780749479657

You can see our detailed guide to Agile working here: https://www.targetinternet.com/an-introduction-to-agile-working/

20. The Rise and Growth of Direct Traffic
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Have you found the direct to website traffic reported in your Analytics has grown and grown in recent months? Daniel and Ciaran discuss the growing trend in direct traffic growth being reported within Analytics and the reasons behind it. Daniel shares some practical steps everyone can take to more accurately measure results. Also under discussion are click through rates and display campaigns.

21. Google Search Console. Re-discovered
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Daniel and Ciaran take a fresh look at the service formerly known as Google Webmaster tools. Now rebadged up as Google Search Console, this free tool from Google is one to take a fresh look at if you haven't recently. We walk through some of the new reports and data tools which Search console offer, all of them designed to give you insights into how your website is performing in organic search, as well as some brilliantly useful website performance monitoring tools.



22. Digital Marketing News Update
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Daniel and Ciaran are back after a short break with a news roundup of the biggest stories that have us excited in the digital marketing world this November. Under discussion are:- Gmail’s responsive design updates, Linked in Content search, Automatic Insights for Google Analytics, Facebook workplace and an update on Twitter.

23. Adobe Target - Automating Hot Tricks of Data Science
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Ciaran talks to Kevin Lindsay from Adobe about data science and how it can bring valuable insights into how to achieve smart results and quick wins with your marketing and customer analytics. Find out how Adobe are bringing data science smarts to marketers everywhere with their innovative products that help tame your big data by doing  a lot of the heavy lifting for you.

Find out more about Adobe’s marketing Suite at


Read the latest digital marketing insights from the team at Adobe at:

24. A local SEO question and a global SEO conference
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Daniel and Ciaran pose a great local SEO question from one of our listeners to Kelvin Newman, founder and host of one of the world's largest SEO conferences "Brighton SEO" Join Kelvin and the cream of the UK SEO community at Brighton SEO next week for their training sessions on the 1st of September and the full conference on the 2nd of September. It's what weekends and your department's training budget were made for. But hurry, Tickets  for this event sell out quickly.

Find out more at: http://www.brightonseo.com/

25. A Rather Surprising Twitter Myth
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Daniel exposes an interesting Twitter myth around URL shorteners, and Ciaran discovers that Twitter haven't been censoring and editing his posts on the platform, while also getting nostalgic about "you are the hero" books from his childhood.  Get our top tips on making the most of your tweets with creative use of URL elements in your tweets.

26. Exploring Programatic Advertising at scale with Adobe
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Ciaran talks to Pete Kluge from Adobe about Programatic Advertising and the movements and growth within the industry. With industry experts predicting 20 Billion spend on programatic, the industry is growing at a phenomenal rate. Pete walks us through how the industry is managing performance at scale using DSP’s (Demand Side Platforms) and Ad Exchanges. Discover what Adobe has to offer marketing teams keen to create intelligent and unique digital customer experiences at scale.

Adobe Media Optimiser which enables you to programatically manage all your Search, display and social media advertising is helping marketing teams to gain valuable attribution insights across different channels to help identify how channels are working to create paths to conversion for consumers in the market place.

You can find out more about Adobe’s digital marketing platform and latest thinking and developments from Adobe at https://blogs.adobe.com/digitalmarketing/

27. Bing: Why Should Marketers Care?
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No adverts - Ciaran talks to Simon Jacobson from Microsoft about how Bing is dramatically growing their share of the search market. Discover how they have set about integrating the search functionality they provide into peoples work flow and daily lives. With some impressive user growth statistics that will take you by surprise, we explore what bing has to offer the digital marketer and ask bing why we should care about what they are up to. Listen and learn a few things that might surprise you.


Bing’s brand new insights portal


Use this to research Bing Network search volume trends by industry in Europe, Research your target audience by demographics and industry in Europe, Search volume share by device-type and industry in Europe


View Bing Brighton SEO slides


Get in touch with Bing team via Twitter

@BingAds and @simonaldo


Or Email  BingForSuccess@microsoft.com

28. Digital Marketing on a Zero Budget
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Following a question from Rick Toon, podcast listener on our LinkedIn group, Daniel talks us through how he’d approach the essentials of digital marketing in terms of services and essentials you should be using. Daniel also visits Keyword research and its relationship to Hygiene, Hub and Hero Content, Ciaran indulges in a spurious fishing analogy, and Daniel explores some interesting influencer outreach and content curation techniques.

Hosted Wordpress website for those of you wanting to get up and running with a website content hub.

Google Search Console
Great tool for understanding how Google search views your website and also gives you the keywords you think your website is about.

Google Adwords Keyword tool


Target Internet SEO tools comparison report

Ciaran’s Complete guide to QR codes
http://www.targetinternet.com/complete-marketing-guide-to-qr-codes/ http://www.targetinternet.com/putting-your-contact-details-into-qr-codes/

Create a pre written tweet button

https://feedly.com/ Hootsuite

Sean Greentree

29. Matthews on Marketing Interview
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Ciaran talks to US marketing author Tim Matthews about traditional marketing and its links and reach which goes deep into today’s digital marketing mix. We also talk about Tim’s brilliant book (and no we don't say that lightly- it really is a very good read) “The Professional Marketer” which is a custom written guide for anyone who finds themselves working in a marketing role who hasn't had the benefit of studying marketing theory and fundamentals. Get up to speed on developments, techniques and the giants of marketing thinking from the last 150 years while also skilling yourself up with all the essential marketing skills concepts and techniques you hear others talk about which you’ve never really understood. Raise your game and go get yourself a copy.

Resources Mentioned:-

Conversion XL http://conversionxl.com/blog/ Ted talks https://www.ted.com/talks

Every David Ogilvy book ever written
UK - http://www.amazon.co.uk/David-Ogilvy/e/B000APAF1O/
US - http://www.amazon.com/David-Ogilvy/e/B000APAF1O/

Being Direct - Lester Wonderman
UK- http://www.amazon.co.uk/Being-Direct-Making-Advertising-Work/dp/0394540638

US http://www.amazon.com/Being-Direct-Making-Advertising-Work/dp/0394540638

Crazy Egg - website heatmaps

Hot Jar

The Professional Marketer - Tim Matthews
UK- http://www.amazon.co.uk/The-Professional-Marketer-Tim-Matthews/dp/0692232850

US http://www.amazon.com/The-Professional-Marketer-Tim-Matthews/dp/0692232850

Matthews on Marketing Blog

30. 5 Essential Digital Marketing Tools
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Daniel and Ciaran are back with a selection of their favourite digital marketing tool discoveries for you to explore and evaluate.

Quill Engage

English language reports on your Google Analytics. See how well tools can match your report writing prowess without getting tired.



Great multiple platform reporting and dash-boarding tool enables you to report on multiple sources of data including Adwords, Analytics, Bing Yahoo, Facebook Ads, Facebook Graph, Google Console,Google Page Speed, Call tracking, and an interface with Twitter Ads coming out soon.

Moz Local

A great tool for helping you build links from all the key respected online directories to help maximise your visibility relating to the physical location of your business. Currently only useful if you are in the US or UK.


Collaborative in the cloud mind mapping tool that Ciaran is clearly very enamoured with. check it out and tell us if its as exciting and useful as he thinks it is.



Online web based graphics platform that enables you to create easily editable templates for all your key placement and social networks. Super simple to use for non graphic people. We have found its a great help for workflow in larger teams particularly if you are not all in the same location.

31. #FaceTweetChallenge: How to Get Social Media Buy-in From Your Organisation
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Daniel talks us through getting leadership buy-in to key digital transformation projects by answering some of the tough questions you might be asked. Ciaran gets a little over dramatic playing the role of a challenging senior team member asking tough questions which Daniel calmly and confidently walks us through.

Tough questions Daniel tackles:

How to deal with negative conversations online How to minimise the chance that social team might say something embarrassing. How to deal with leakage of confidential information. How to deal with the disbelief that people we want to reach don't use social media. How to deal with the risk of law suits from Social Media activity.  How to solve the time lag from your compliance team. How to spot potential errors or faux pas How to tie social channel to business results

Take a look at http://socialmediagovernance.com/  for some great resources that will further help you in this area.

32. Disruptive Ad Targeting Techniques
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Daniel and Ciaran discuss some of the new targeting options available to marketers on Google Adwords, Facebook and other social platforms and the creative ways they can be used to reach the right audience for your business.

Gmail Ads


Facebook Custom Audiences


Google Adwords Customer Match https://support.google.com/adwords/answer/6276125?hl=en-GB

33. The Future of Email Marketing 2016 and Beyond?
http://feedproxy.google.com/~r... download (audio/mpeg, 40.87Mb)


Ciaran talks to Kristin Naragon, Director of Email Solutions at Adobe, about their research into both consumer and marketing professionals use of email marketing and the interesting insights it provided. With email marketing continuing to be a channel of communication that consistently drives results, we also discuss Adobe’s vision of the tools email marketers need and discuss what their email marketing platform provides. Adobe isn't so well known as an email service provider, but if you have used and love Adobe’s creative suite or analytics platform then take a look at the email solutions Adobe provide. Designed for multi channel marketers keen to further drive performance through better integration of email into online communication strategies, Adobe’s email solutions offer a compelling alternative to better known and less integrated stand alone email platforms. If you are looking for ways to reach your customers with more relevant and effective email campaigns check out these resources:

Take Adobe’s  free email maturity model online assessment and learn what your email strengths and priorities are: 

Read more on Adobe’s email strategy and platforms

34. Discover Google Tag Manager
http://feedproxy.google.com/~r... download (audio/mpeg, 16.72Mb)


Ciaran talks to Daniel about Google Tag Manager and provides us with an outline of what it does and how to use it, and we discuss some of the more advanced features and ways to make use of this fab free tool. If you looked at Tag Manager when it first came out we would encourage you to take a fresh look at the tool and investigate the new Google learning resources behind it which are rather good in our opinion. https://tagmanager.google.com

35. Digital Skills Gap Hacks
http://feedproxy.google.com/~r... download (audio/mpeg, 22.83Mb)


How do you stay abreast of the constant and sometimes vast changes in the digital space thrown at us every week? Daniel and Ciaran share how they stay up to date with changes large and small in the digital world on a daily basis with some quick and easy to follow hacks from Daniel.

Have a trick, tip or hack that helps you keep your ears to the ground and your finger on the pulse? We would love to hear from you. Please share and get in touch. Email: feedback@targetinternet.com

36. What is Programmatic Advertising?
http://feedproxy.google.com/~r... download (audio/mpeg, 24.67Mb)

Daniel talks us through what Programmatic Advertising is and tells us how the technologies and three letter acronyms all work! Understand some of the latest advances and jargon used in display advertising on various advertising networks and learn how you can use whats on offer to boost your online visibility. We also discuss best practice with re-marketing and retargeting of adverts and how to use display for brand re-enforcement and content marketing placement.


37. Your Digital Marketing Questions Answered
http://feedproxy.google.com/~r... download (audio/mpeg, 32.30Mb)


Daniel and Ciaran discuss and answer some of your most recent questions to us in the first of an ongoing series of listener questions. We look at Analytic goals and their limitations, Google Analytics demographic data, dust off our favourite mac cheat sheets of yesteryear and discuss one of Daniel’s favourite topics: Gadgets and gear to go travelling with!


humix.be article


Mac cheat sheets? We found a few!




We want to make questions and answers a regular feature of the show so please send your questions to us by email: feedback@targetinternet.com

38. Lessons from a New Startup
http://feedproxy.google.com/~r... download (audio/mpeg, 29.40Mb)


Daniel and Ciaran discuss Target Internet’s new digital e-learning training programme for individuals. With the launch of this subscription based flexible on demand training resource Daniel shares with us how Target Internet has developed and some of the key learnings from the journey we have been on in developing our own startup.

Find our new online relearning training for individuals here  and sign up for free sample modules :-



39. How to Create #humdinger content that drives traffic for years
http://feedproxy.google.com/~r... download (audio/mpeg, 21.53Mb)


Daniel and Ciaran discuss ways they have used to create content that continues to drive traffic to their site month after month.Learn about the tools and sources of information they use to identify topics and phrases that are of interest to their audience and will help to impact positively on audience figures.

40. Bacon, SPAM & How to Radically Boost your Email Performance
http://feedproxy.google.com/~r... download (audio/mpeg, 29.47Mb)


Daniel talks us through SPAM, Bacon and how to radically boost your email lists performance by applying some clever basic segmentation techniques.  Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life.


Email Segments discussed in case you missed them:

>Low open high click - stimulate open

>High open low click - stimulate click

>High both open high click - ( these are your email champions)


>Low open / low click  - trigger a reactivation process.

41. How to Maximise Your Facebook Reach
http://feedproxy.google.com/~r... download (audio/mpeg, 20.20Mb)



Ciaran and Daniel share their top tips on how to increase the reach of your digital content in Facebook using some simple techniques and measuring what your audience really likes.  

42. Controversial Content Marketing Techniques
http://feedproxy.google.com/~r... download (audio/mpeg, 18.17Mb)


Daniel and Ciaran discuss  a couple digital marketing tools that we think offer amazing functionality but which need to be used responsibly.

Tools explored:




43. Email Marketing Best Practice
http://feedproxy.google.com/~r... download (audio/mpeg, 22.67Mb)



Daniel and Ciaran discuss Email Marketing best practice and share their top tips for effective mass email communication with your highly valuable engaged email subscribers. 

44. How to Guide: Setting up a YouTube Channel
http://feedproxy.google.com/~r... download (audio/mpeg, 24.30Mb)


Daniel and Ciaran discuss setting up a YouTube Channel highlighting some of the key things they have learned while setting up various channels for Target Internet and Clients.

Find us on YouTube

Transcription services

Check out our resources to help you get your channel set up.

45. Discover Twitter's Periscope
http://feedproxy.google.com/~r... download (audio/mpeg, 17.09Mb)


Daniel introduces us to Periscope, a fab new tool from Twitter that enables you to broadcast video events live directly from your mobile. Not only do you now have the ability to stream live events, but you can also save the video to provide recordings of the events you cover. We also discuss similar app Meerkat, and some of the  opportunities,   implications and challenges that live streaming brings to those both covering and running live events and conferences.






46. Audience Hacker Interview
http://feedproxy.google.com/~r... download (audio/mpeg, 53.56Mb)


Ciaran talks to Chicago based author and online publishing entrepreneur Jonny Andrews from Audience Hacker to learn how he advises building effective momentum behind any self published or traditionally published book. Whether you are looking to tell the story/ novel you have always dreamt is within you or are exploring how to engage and expand the online audience for your business, what Jonny has to share will definitely inspire you to try out some of these techniques for rapid online audience growth 



47. Guide to Digital Transformation
http://feedproxy.google.com/~r... download (audio/mpeg, 21.60Mb)


Daniel and Ciaran discuss digital marketing transformation and capability. Lots is being talked about this at marketing conferences this year so we thought it would be good to take a down to earth approach to what it is, and how to best approach transformation projects within your organisation.

Links mentioned

Ash Roots Digital Marketing Podcast interview:




48. Does Your Content Marketing Annoy Its Audience?
http://feedproxy.google.com/~r... download (audio/mpeg, 45.72Mb)


Ciaran speaks to Mark Pinnes ,Deputy Managing Director of Flagship Consulting, about some research they were involved with investigating the key things content marketers do which annoy their audiences. How guilty is your content marketing strategy?


The research was conducted by the Economist Group Content Solutions – which is part of the Economist Intelligence Unit.

Infographic and further reading on the Economist Intelligence Unit research can be found here:

Read Mark’s Linked in article mentioned in the podcast  


Find out more about Flagship Consulting’s work at  www.flagshipconsulting.co.uk

49. Social Media Insights - The Brandwatch Interview
http://feedproxy.google.com/~r... download (audio/mpeg, 23.25Mb)


Daniel talks to Joel Windels, VP of Inbound Marketing at Brandwatch, about the company's rapid growth and their ethos and culture that underpins building a community of active global users. Joel also talks about what’s next for Brandwatch with some interesting predictions on what he believes will be driving change and development on social networks. 

Find out more about Brandwatch by visiting their website


50. How Google Mobile Ready is Your Website?
http://feedproxy.google.com/~r... download (audio/mpeg, 21.32Mb)


Daniel and Ciaran discuss Google’s recent announcement that from the 21st of April 2015 Google search engine results for mobile devices will give priority to online content which has been optimised to provide a great mobile experience. Is your website ready to take advantage of this change?


Resources mentioned: 



51. What's New for digital marketing in 2015?
http://feedproxy.google.com/~r... download (audio/mpeg, 26.35Mb)


Daniel talks to bestselling digital marketing author, consultant and speaker Dave Chaffey from Smart Insights about what’s new in 2015 for digital marketers. What should our focus be over the next twelve months in the never ending search for growth, competitive advantage and improved results from our marketing campaigns? Listen to find out...

Links mentioned in discussion

Digital Marketing 2015 research report - in association with TFM&A

2015 Digital Marketing Trends blog post and Slideshare including 30 tools for managing content marketing

Tools for benchmarking content marketing

Scott Brinker's 2015 Technology landscape infographic

Structuring Digital Marketing teams report

Digital Transformation - includes capability benchmarking grid

52. Digital Marketing Calendars
http://feedproxy.google.com/~r... download (audio/mpeg, 16.50Mb)


In this episode Daniel walks us through an effective content calendar and how to manage it, how to approach effective planning to ensure your content is scheduled and shared within social media. Target Internet have created their own calendar template which is available as a free download. Start your new year with a more effective plan on what you are publishing, who is responsible for producing it and where and when it is going to be published and shared.








53. Useful Web Project Tools
http://feedproxy.google.com/~r... download (audio/mpeg, 20.61Mb)


Tools to help with your web projects
Ciaran walks us through a few of the online tools he has been making use of  over the past 6 months to help with various online projects. Take some time out in the new year and have a play with a few of these.



Font Awesome
also check out their cheatsheet fontawesome.github.io/Font-Awesome/cheatsheet


MOZ Tag Title Preview Tool


Google Chrome
Load a web page in chrome, right click and select Inspect element, then click on the little mobile icon that shows up in the top left hand of the screen. Top bonus tip for all of you who read these notes! :-) If you change the device when viewing a page using the tool, be sure to hit refresh on your browser to ensure the page renders correctly.

54. Quick Guide to Effective Social Media Outreach
http://feedproxy.google.com/~r... download (audio/mpeg, 18.30Mb)


Daniel walks us through creating an effective social media outreach campaign online. Learn effective methods to leverage on one to one relationship building online to boost the consumption of all that great stuff you are all doing. Learn how to identify the most effective content being shared socially to guide you in your own content targeting and identify the top movers and shakers in that content area.







Google news search



Moz Open Site Explorer



55. Digital Marketing Tool Kit Download
http://feedproxy.google.com/~r... download (audio/mpeg, 10.92Mb)


Daniel introduces Target Internet’s new free resource, The Digital Marketing Toolkit which includes over 50 carefully chosen essential digital marketing tools and resources to help your digital marketing efforts. To get you in the mood we introduce you to a couple of the tools that feature in this fab collection

To get  your copy of the report, simply sign up to our email list by following the instructions here: http://www.targetinternet.com/free-digital-marketing-toolkit/

56. Finding Twtrland
http://feedproxy.google.com/~r... download (audio/mpeg, 16.81Mb)


Daniel talks to Guy Avigdor, one of the founders of the Twtrland about his journey building the team and platform that powers their fabulous Twtrland service.  3 years into this journey, Twtrland has scaled to support over 1.5 million users every month. Guy shares some great insights into how they built a service that was able to scale  and adjust quickly to achieve such success in a highly competitive social media arena.



Discover how Twtrland helps millions of people around the world better discover and connect in the social web.  http://twtrland.com/

57. Streamline Your Content Curation Techniques
http://feedproxy.google.com/~r... download (audio/mpeg, 14.42Mb)


Daniel walks us through his workflow for quick and easy content curation for social media channels. Learn how to find great content to share with your social media followers.  Learn how to work out the optimum number of tweets per day and we take a fresh look at Klout and social scoring. 

Feedly Premium RSS Syndicator









58. Latest SEO Updates
http://feedproxy.google.com/~r... download (audio/mpeg, 19.08Mb)


Episode 104

Daniel and Ciaran discuss some of the latest changes in the world of Search Engine Optimisation. Discover what has changed and what we believe will be happening over the coming months in SEO. We also ponder if recent changes in Google Authorship and its importance to search engine rankings for brands could see the birth of the Digital Marketing Diva.

59. Around the World’s Social Media in 24 minutes
http://feedproxy.google.com/~r... download (audio/mpeg, 22.25Mb)



Phileas Fogg attempted to navigate the late victorian world in under 80 days. In homage to the great Jules Verne, Ciaran met up with Gemma Birch, Marketing and Events Manager at Webcertain, for an attempt to navigate 21 century global social media world in just 24 minutes but without a £20K wager, loyal french man servant or accusation we had robbed the Bank of England. Hang on to your hats….and don’t forget your toothbrush.

60. Ash Roots, Insurance, Peacocks & Penguins Interview
http://feedproxy.google.com/~r... download (audio/mpeg, 11.13Mb)



Back in June Ciaran interviewed Ash Roots,  Director of Digital at the Direct Line group to get his unique and innovative take on building the team, environment and culture to solve the challenges posed by the digital Insurance industry of tomorrow. Passionate about free-thinking, problem solving and transforming businesses through the creative and commercial potential of the web Ash and his team are busy transforming all of Direct Line Group’s digital properties.

61. 6 Cool Digital Marketing Tools for a Hot July
http://feedproxy.google.com/~r... download (audio/mpeg, 15.48Mb)


Daniel and Ciaran introduce a new round up  of hot tools to keep your digital marketing campaigns and online activities cool this July.


Internet  in numbers dramatic visualisation



Youtube video captions made easy



Discover what a site is made of.



Uber suggest Keyword tool



Hello nomad power cables



Feed Optimise



Twitter Cards



62. How Honest is your Social Media?
http://feedproxy.google.com/~r... download (audio/mpeg, 5.02Mb)



Anne Godfrey, Chief Executive of the Chartered Institute of Marketing talks to Ciaran about the research the CIM released last month  at the CIM Bloomberg Digital Summit. The Research looked at the gap between what consumers feel is acceptable in social medias  vs what marketers feel is acceptable, unveiling some interesting gaps. Anne introduces the CIM’s Keep Social Honest Campaign as well as the CIM’s new website which provides further insights and an opportunity to benchmark how well your social media efforts match recommended best practice.


Get your copy of the CIM’s research and learn about Social Media best practice



63. Digital Branding update and a chance to win an Oculus Rift
http://feedproxy.google.com/~r... download (audio/mpeg, 10.89Mb)


Ciaran and Daniel talk about Daniel’s new book Digital Branding and share some of the things we learned while Daniel was writing it. In celebration of the book launching and winning an award, we invite you all to enter a prize draw to win a free copy of the book. One lucky participant will win our star prize an ‘Oculus Rift’ virtual reality headset.  We also update you all on some of the things we are up to at Target Internet which we will be rolling out over the next few months.

To get free chapters and free supporting content, plus the ‘Share via Twitter’ button prize draw* details go to:-


*Prize Draw closes 31st July 2014



Discover more about Target internet by visiting our website at http://www.targetinternet.com

64. How to Keep up with the Ever Accelerating Pace of Change
http://feedproxy.google.com/~r... download (audio/mpeg, 11.97Mb)


Ciaran catches up with Stuart Easterbrook, Starcom MediaVest Group Europe’s Executive Director of Performance and Digital Development, to discuss the ever accelerating pace of change facing digital marketers today. Stuart shares with us his down to earth approach to the challenges Marketers face, providing some really interesting insights into how to win through a level headed approach to today's daunting digital challenges. 


Recorded at the 2014 CIM/Bloomberg Digital Summit, London in partnership with the CIM

65. 5 Tools to Improve Website Performance
http://feedproxy.google.com/~r... download (audio/mpeg, 11.90Mb)


Ciaran and Daniel are back with a new collection of digital tools to help you improve the quality of your website user experience, including a website spell checker, mobile device previewer, eye tracking and usability tests plus a handy little tool for Adwords advertisers who cannot stop checking to see how their own campaigns look on Google.

66. Essential App Marketing Techniques
http://feedproxy.google.com/~r... download (audio/mpeg, 12.00Mb)



Fresh from his research into Mobile marketing for his recently released book on the subject, Daniel talks us through the essential techniques to get your app featured in App stores including App Store Optimisation and how to harness word of mouth marketing to full effect.

67. 5 Digital Marketing Time-Saving Tools & Tips
http://feedproxy.google.com/~r... download (audio/mpeg, 17.13Mb)


Episode 94,

Ciaran and Daniel share some of their favourite time saving applications for busy digital marketers. Tidy up your email, roll types of emails into a daily summary. Learn how to inject Google Analytics  tracking code into your social media posts in Hootsuite, plus a whole heap of Hootsuite power tips. Ciaran shares his favourite screen sharing app join.me which doesn’t requite your participants to have an account! We also discuss automating reports and data from  Google Analytics, plus we have a top tip for Evernote users.







google analytics - schedule as an emails and custom dashboard


Evernote email address and tasks and reminders


68. 3 Great Tools to Improve Your SEO, Analytics & Tag Management
http://feedproxy.google.com/~r... download (audio/mpeg, 11.38Mb)


Episode 93,


Daniel talks us through how to link up Webmaster Tools with your Google Analytics to get better insights into the organic search phrases visitors are using to find your content. Ciaran talks us through Google Tag Manager and how to use it to more efficiently manage all your pieces of tracking code, which is specially useful for Wordpress sites.  We also introduce you to the Google Tag Assistant Chrome plugin to check you have your tags and code set up correctly.


Google Analytics 



Google Tag Manager



Google Tag Assistant


69. Winning at Content on the Web
http://feedproxy.google.com/~r... download (audio/mpeg, 30.30Mb)


Ciaran talks to Ahava Leibtag a content marketing strategist for Aha Media Group and author of The Digital Crown: Winning at Content on the Web. Ahava talks Ciaran through her top tips for creating a successful digital marketing strategy and content marketing team.

Find out more about Ahava and her work by visiting

You can also download a free sneak preview of her book here at

70. Offshore outsourcing: A great way to lower your costs or a disaster waiting to happen?
http://feedproxy.google.com/~r... download (audio/mpeg, 31.40Mb)


Episode 91,

Can you effectively outsource your work with ease and confidence to a global job marketplace? Rob Rawson, a former medical doctor turned internet entrepreneur does and has built his business empire  and globe trotting lifestyle on it. An expert in  offshore development, Rob has been managing developers in the Philippines and Russia for many years. Now he is focussed on building his businesses TimeDoctor.com and Staff.com and talks to us about how to more effectively outsource your work and projects, and what pitfalls to avoid.




>Other staff outsourcing websites mentioned:






>Effective communication and collaborative work tools





71. Digital Marketing Smart Insights for 2014 Part 2
http://feedproxy.google.com/~r... download (audio/mpeg, 17.72Mb)


Episode 90, 

Ciaran talks to Dave Chaffey from Smart Insights, a leading marketing advice website, to discover what their research into the digital trends that matter for 2014 uncovered. Find out what leading digital marketers consider their priorities and see if it matches your focus for 2014. 

To learn more you can download this free report on managing digital marketing in 2014:- 

or read this post giving Dave's 22 Digital Marketing trends for 2014 here

( Part 2 of a 2 part interview)

72. Digital Marketing Smart Insights for 2014 Part 1
http://feedproxy.google.com/~r... download (audio/mpeg, 22.68Mb)


Episode 89, 

Ciaran talks to Dave Chaffey from Smart Insights, a leading marketing advice website, to discover what their research into the digital trends that matter for 2014 uncovered. Find out what leading digital marketers consider their priorities and see if it matches your focus for 2014. 

To learn more you can download this free report on managing digital marketing in 2014:- 

or read this post giving Dave's 22 Digital Marketing trends for 2014 here

( Part 1 of a 2 part interview)

73. 5 things to get straight for great #socialmedia
http://feedproxy.google.com/~r... download (audio/mpeg, 23.95Mb)


Ciaran talks to Dowshan Humzah, Director (of Digital Development and Consulting) for The Worst Kept Secret, a leading UK social media agency providing audits, training, consulting and community management. Ciaran and Dowshan explore the key things brands and organisations get wrong when planning and implementing their social media campaigns


74. Mobile Marketing: An Exciting Quick Announcement...
http://feedproxy.google.com/~r... download (audio/mpeg, 2.36Mb)


We are really excited to announce the launch of Daniel’s first book on Mobile Marketing.

Celebrate with us and grab the free resources including mobile strategy tips and a free chapter of the book here.


75. Three digital marketing tools, one tip… and a text-file bad boy
http://feedproxy.google.com/~r... download (audio/mpeg, 13.33Mb)


Episode 87,

Daniel and Ciaran walk us through some more tools and tips that have grabbed their attention over the last few months. We explore a mind-mapping and diagram tool that's great for site maps, a great Google penalty checker tool, a free cloud based graphics editor and explore parallax websites. 

76. Living in the Cloud - Life with just a Chrome Book
http://feedproxy.google.com/~r... download (audio/mpeg, 17.37Mb)


Episode 86,

Chrome Books…Do they really offer a viable mobile computing platform?

Ciaran talks us through his 6 week experiment of living digitally with just a chrome book. Can you live and work effectively with such a simple and cost effective digital interface? What areas of work does a Chrome book excel at, and what are its limitations?  Can you really go native and live your digital life in the cloud "Google style" Ciaran thinks you can and shares with us his journey.

77. Google campaign tracking guide: How do your campaigns measure up?
http://feedproxy.google.com/~r... download (audio/mpeg, 13.80Mb)


Episode 85,

Ciaran and Daniel talk through Google Analytics campaign tracking. What is it? How do you create the tracking codes?  How can you create them on mass more effectively?!  We also talk about effective tracking in social media campaigns using Hootsuite and  introduce you to Hootsuite University - a paid for training programme designed to really supercharge your knowledge of Social media best practice and the Hootsuite platform.

Google Tracking URL Tool


Google UTM spreadsheet ( requires google login)


Hootsuite University


78. 5 Great Digital Marketing Tools... and a very bad Winston Churchill impression.
http://feedproxy.google.com/~r... download (audio/mpeg, 19.18Mb)


Episode 84, 

Daniel and Ciaran are back with another round up to fun digital marketing tools that they have come across in their online travels.

Google think insights


Timeline Js





be more dog campaign


Duo Lingo



79. The State of Mobile Marketing
http://feedproxy.google.com/~r... download (audio/mpeg, 15.97Mb)


Episode 83,

How Mobile ready are your digital assets? Fresh from resurfacing from the writing of his next book on mobile marketing, Daniel talks to Ciaran about  Mobile, Apps, responsive design, User experience,  the death of mobile as a stand alone category and how to do less but do it better. Are you ready for the continued growth in mobile user interactions on your website?

80. World Exclusive: CIM Social Media Benchmark Wave Three
http://feedproxy.google.com/~r... download (audio/mpeg, 14.40Mb)


Episode 82

Daniel talks to Thomas Brown, Associate Director of Research and Insights at the Chartered Institute of Marketing (CIM) to get exclusive insights from the Social Media Benchmark which will be officially released on the 28th June.  Listen in to hear what wave three of this invaluable research has revealed about the  state of social media and digital marketing, and benchmark how your own efforts in social media compare.  We also have details on how you can join in FREE online with this years CIM Digital Summit in London.

For more information  visit www.cim-summit.com

81. Return to Planet Rowles
http://feedproxy.google.com/~r... download (audio/mpeg, 25.64Mb)


Episode 81 ,   Welcome back to part 2 of our interview with Daniel Rowles.

Two  digital marketing MA students from Middlesex University, Daniel Augello and Sherene Perrier interrogate Target Internet’s Daniel Rowles to get his inside perspective on what makes him tick and learn how he got into digital marketing. They also explore what Daniel feels the future of digital marketing holds and explore his take on mobile and its’ importance in the digital mix. This is the second part of a 2 part interview.

82. Welcome to Planet Rowles
http://feedproxy.google.com/~r... download (audio/mpeg, 31.80Mb)


In this episode 79 ,  two digital marketing MA students from Middlesex University, Daniel Augello and Sherene Perrier interrogate Target Internet’s Daniel Rowles to get his inside perspective on what makes him tick and learn how he got into digital marketing. They also explore what Daniel feels the future of digital marketing holds and explore his take on mobile and its’ importance in the digital mix. This is the first of  a 2 part interview.

Our thanks to Daniel and Sherene  who not only managed to tie Daniel’s schedule down long enough to conduct the interview, but also got a really interesting insight into planet Rowles which we hope you will all enjoy. If you enjoyed this episode please drop us a note and we will forward it onto them. We know they would love the feedback.

83. How to publish your book on Amazon Kindle
http://feedproxy.google.com/~r... download (audio/mpeg, 23.41Mb)


Episode 78,

Daniel talks to Ciaran about the process of publishing an Amazon Kindle book in the Amazon Market place, with top tips on how to promote your book and ensure it gets attention from the right audience soon after publishing. We look at formatting challenges, talk through the software we found worked best, and explain some of the pitfalls to avoid when publishing to a global audience.

Purchase and Download the book  we are talking about from Amazon here:


Don't have a Kindle? 

Download kindle reader for PC, Mac IOS and Android here!


Amazon KDP


Jutoh Ebook creation software


Calibre Ebook reader


Amazon Kindle Previewer


84. How to Create a World Class SEO Event
http://feedproxy.google.com/~r... download (audio/mpeg, 15.78Mb)


Episode 77,

Daniel catches up with Kelvin Newman who runs the enormously fab Brighton SEO event. Brighton SEO sets itself apart from other events by filling its time with bags of personality and fun ( other  digital marketing events take note!) Kelvin, who you may know from the Internet Marketing Podcast created this event with some like minded SEO friends a few years ago. We explore how the event came to life and hear some behind the scenes stories from the event archives. 

Exclusive Offer…

The free event is fully booked but Kelvin has reserved a limited number of  tickets for the free event available for listeners of the Digital Marketing Podcast. If you’d like to try and get tickets and are free on 12th April, email your request to  kelvin@brightonseo.com mentioning Daniel sent you.  But be quick…These tickets are limited and offered on a first come first served basis.

Find out more about Brighton SEO at http://www.brightonseo.com/agenda/

follow Kelvin on Twitter  @kelvinnewman

85. Social Media Disasters and How to Avoid them
http://feedproxy.google.com/~r... download (audio/mpeg, 24.44Mb)


 Episode 76,
Ciaran and Daniel discuss Social Media Risk Mitigation, Social Media Policy, and how you go about setting guidelines and expectations for your internal teams. Follow our recommended key steps to lower risks and make life in social channels plain sailing.  Ciaran gets slightly over animated about steak restaurants and we also discuss how best to deal with any negative feedback on your social media channels.

86. Google Analytics in Practice and Latest Features
http://feedproxy.google.com/~r... download (audio/mpeg, 13.63Mb)


Episode 75,

Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to.  We look at improvements to in page analytics, AB tests in analytics and Daniels favourite hangout in GA- Multi Channel Funnels. We also discuss the exciting attribution modeling feature which is gradually being moved from the premium version of GA into the free version and gives you far greater control over how you attribute credit to different digital channel campaigns. We also give a quick insight into up and coming shows so don't miss this episode or you won't know what you have to look forward to over the next couple of weeks! ;-)

87. 11 more digital marketing tools and tips
http://feedproxy.google.com/~r... download (audio/mpeg, 24.31Mb)


Well we are back after a short pause for breath in the lat Autumn and have squeezed in some recording time before christmas to bring you some updates from our digital marketing world. Ciaran and Daniel climb back into their podcasting saddles with some more tips and tools for you. This time we focus on Analytic alternatives to Google’s offering, plus we look at some realtime and social analytics systems and take a look at some of the great website benchmarking tools available. Do make sure you try out the QR code driven Chrome experiments site ( and yes after playing with it ciaran did need to go have a lay down)  












88. Mr Men Guide to Great Landing Pages
http://feedproxy.google.com/~r... download (audio/mpeg, 22.91Mb)


Episode 73, 

Ciaran talks to Oli Gardner from Unbounce.com in Canada about Oli’s infamous blog post “The Mr Men Guide to Landing Pages” Oli walks us through what Roger Hargreaves’ beloved children's book characters can teach us about best (and worst) landing page practice.  How many Mr Men characters are involved in your digital efforts?

We also discus Unbounce.com’s great drag and drop online tool for building publishing and A/B testing landing pages for your campaigns without needing to involve anyone from your IT team and their timescales!

Unbounce have put together an exclusive special offer for Digital Marketing podcast listeners.
Check it out at: http://try.unbounce.com/mr-men/

You can also find the original post on Mr Men Landing Pages here:

89. Discover Transmedia Story Telling
http://feedproxy.google.com/~r... download (audio/mpeg, 31.32Mb)


Episode 72

Ciaran talks to Andy Rutter, a multimedia design lecturer at UCN (http://ucn.dk a University in Northern Denmark) about transmedia story telling. We explore what is it and how is it being used as a technique to supercharge marketing campaigns and drive mass audience participation and engagement with the stories being told? Could you use this in your next cross channel marketing campaign?

Check out these resources for to learn more about transmedia story telling:- 



http://www.yousuckattransmedia.com/about/  Christy Dena, http://www.universecreation101.com



Also mentioned in discussion but not really transmedia story telling... Hunter shoots a bear campaign example


Get in touch with your questions:-



The Digital Marketing Podcast is bought to you by Target Internet.com

visit http://www.targetinternet.com

90. Mobile Web Strategy Part 2
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Episode 71

Ciaran talks again to Steely Eye, a digital agency in London who specialize in creating great mobile web campaigns and strategies. We discuss responsive design as a mobile web solution, html scraped mobile sites and their downside and Steely Eye’s own CMS system that enables the ultimate customized customer journey based on user context and location. We also discuss Apps and their part in mobile, and Ciaran manages to work QR codes into the discussion once more. We also ask Steely Eye’s view on the future of mobile web and what it has in stall for us


91. Mobile Web Strategy part 1
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Episode 70

Ciaran talks to the team at Steely Eye Digital Media, a digital agency in London who specialize in creating great  multi-channel web campaigns with sound and successful mobile strategies. Find out…How do they define and approach good mobile web strategies, and where does mobile so often go wrong?

Find out more about Steely Eye and how they can help you create a great multi channel strategy for your marketing campaigns.
visit http://www.steelyeye.com

Part 2 out shortly :-)

92. Complete guide to Search Engine Optimization Ebook
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Episode 69, Our first book launches on Amazon...

Yep - it's taken us a year to put it together, fill it with as many useful tips and advice on search engine optimization as we can and format itcorrectly for Amazon.  You can now download our E-book from Amazon. Listen to this episode to hear about our launch weekend gift to you.  We really hope you like it. Please share the download link with as many people as you can.  But hurry. This offer Starts 8am Friday 27th July (UTC+1) ends Sunday 29th July 2012

Don't have a Kindle? 

Download a Free Kindle reader for PC, Mac IOS and Android


Download the book from Amazon :


93. Smart Insights interview with Dave Chaffey
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Episode 68, Daniel talks to digital marketing author, trainer and consultant Dr Dave Chaffey about how you should create a digital business strategy using the SOSTAC(R) and PRACE frameworks to give your business the edge. If you haven't already, check out Dave Chaffey’s Smart Insights digital strategy advice" site which is packed full of useful digital guidance, advice, time saving templates and a generous dose of pure inspiration. Dave recommends this free digital marketing health checkas a starting point.

94. The Secret of how to view your Competition's Social Media Analytics
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In this episode, Ciaran and Daniel discuss how they use URL shortening and  eventually…reveal a really simple but interesting technique which enables you to view the analytics on any published bit.ly  or goo.gl shortened URL link.

95. How to run a Successful Social Media Customer Service Operation
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In episode 66 Ciaran talks to Bian Salins, Head of Social Media Innovation for BT Customer Service. An experienced social media practitioner and visionary, Bian heads up the team who manage  @BTCare,  BT's hugely successful social media customer service channel. Ciaran met Bian at the recent Social Media Influence conference in London where Bian was a guest speaker.  Inspired by her presentation and story, Ciaran grabbed this interview during the lunch break and talks to Bian about the unique way she set about creating her team. We also discover some of great insights into how to successfully manage social media customer service and how to navigate challenging social media situations within a huge telecommunications corporation.

96. CIM Social Media Benchmark Wave 2 Exclusive
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Episode 65,

In this episode we have scooped an exclusive for you! 

Daniel caught up with Thomas Brown, Head of Insights at the Chartered Institute of Marketing (CIM)  to get the low down on the second wave of the CIM's Social Media Benchmark 9 days before the report is out. 

Wave 2 of this important report looks at how marketers are making use of social media and how that’s impacting on the way organizations behave. It looks at  social media  usage, investment and resources and takes a deep dive into digital capability, skills shortages and talent, plus it takes a timely look at data, privacy and regulatory issues being faced by UK businesses and benchmarks social media listening and monitoring. With data gathered from over 2000 organizations, find out how your use of social media for business stacks up with the rest of the UK before the benchmark report is released this Thursday. 

The launch event takes place on the 21st June at Bloomberg London.

Find out more at:

Twitter:  #SMBenchmark

97. #Fail - 50 Top Social media screwups and how to avoid being the next one.mp3
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Episode 64,

Ciaran speaks to Matthew Yeomans Co Founder of Social Media influence, and Co-Author of a brilliant new Ebook #Fail  The 50 Greatest Social Media Screw-Ups and how to avoid being the next one which Matthew Co authored with fellow co-founder  Bernhard Warner. Matthew walks us through some of the most famous social media fails, and we ask him what common factors these digital PR disasters have in common and  the a look at the checks and systems we should  all be putting in place to avoid stepping on the same PR landmines.

Get your copy by searching Amazon or visit:-


98. 12 More Fab Digital Marketing Tools and a Lucky Orange
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Episode 63, We are back again with another round up of our favourite Digital marketing tools and  juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketing tools covering everything from  Advanced Analytics, to  Social media management, mobile website and email marketing. we also take a look at some great productivity and organizational tools and have thrown in a lucky orange for good measure… Blimey… it could almost be Christmas…. Give them all a go…

Visit targetinternet.com for more details and links to all the tools mentioned in this show :-)

99. An Introduction to Digital Marketing Attribution Modelling
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Episode 62, Continuing our exploration of analytics, Daniel and Ciaran discuss Attribution Modeling, the science behind understanding and solving the universal cry of “Which marketing spends and activities results in our sales?”   We explore what Attribution modeling is? How it helps? How can you implement it effectively? and briefly discuss researching the fabulous fandango tools that are there to help you achieve this marketing sales utopian nirvana:-) 

100. Analytics Conversion Tracking and Multi Channel Funnels
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Episode 61, 

Ciaran and Daniel discuss Analytics Goals and Conversions and how you can get them to work nicely together. How do you set these up, which goal types should you use for what? Once set up, how do you measure, track and improve your conversion  paths and conversion rates?  How do you use multi channels feature to segment your website traffic? What are assisted conversions? How can you set up custom tracking to track activity on your site or in your marketing emails? How can you set up multiple custom tracking to track large campaigns? Once you have it all set up and working well, how do you benchmark the results you are getting and monitor improvement? All this and more in this episode.