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Podcast title The Busy Creator Podcast with Prescott Perez-Fox
Website URL http://busycreator.com
Description Conversations on creative culture, workflow, and productivity. The Busy Creator is for you, the creative professional working in arts, design, and media. You’ll hear direct from industry pros and learn the tools, techniques, and habits they’re using in their practice. We discuss strategies and pro tips you can use to be your most creative, productive self and excel in business. Past guests include designer and entrepreneur Armin Vit, design firm owner and professor Debbie Millman, Pentagram Partner Michael Bierut, author/speaker Todd Henry, and writer Jeff Goins, to name a few.
Updated Sun, 08 Dec 2019 16:14:39 +0000
Image The Busy Creator Podcast with Prescott Perez-Fox
Category Arts
Business
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Episodes

1. The Big 100! A Live Meetup Event with guests Rashan Casseus & Gabby Wallace
http://busycreator.libsyn.com/... download (audio/mpeg, 31.23Mb)

Description:

That went quickly! Listen in to our live event where we commemorate 100 episodes of The Busy Creator Podcast and remark on the journey. This event was a crossover with the New York City Podcast Meetup, recorded at Small City Co-working space in Brooklyn.

Joining Prescott on stage are musician Joaquin Cotler (@ShinyIslands), UX designer Rashan Casseus (@rcassues) & video publisher/entrepreneur Gabby Wallace (@GabbyAWallace). Together we discuss daily practice, creating projects and nurturing them over time, and our own experiences with podcasting.

Get The Episode Download The Busy Creator Podcast, episode 100 (MP3, 1:07:53, 32.7 MB) Download The Busy Creator Podcast, episode 100 (OGG, 1:07:53, 35.9 MB) Subscribe to Get New Episodes

   

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Show Notes & Links Small City co-working space in Brooklyn Joaquin Cotler, musician, journalist, composer of The Busy Creator Podcast theme song Paul ShafferClark TerryQuestlove — late night talk show band leaders through the years New York City Podcast Meetup Joaquin has appeared on The Busy Creator Podcast episode 41 John Lee Dumas & Kate Erickson, guests on TBC episode 50

"It's a great time to go to Puerto Rico if you already have a lot of money."
—Joaquin Cotler
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Creighton Mershonn & Jessi Arrington, proprietors of Small City and past guests on TBC ep 92 Vector Media Group, our default host of the NYC Podcast Meetup Nick Spriggs, partner at Vector, guest on TBC ep 91 New York City Podcast Meetup is one year old  New York City Podcast Meetup on Twitter  New York City Podcast Meetup on Facebook Prescott removed Facebook from his phone, sleeps better  The Busy Creator Podcast made it to 100 episodes — they’re all here Jonathan Coulton, and his Thing A Week podcast project JoCo Cruise, featuring Aimee Mann, et al

"Busy is a four-letter word."
—Prescott Perez-Fox
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Busy Beaver” is an English-language idomatic expression MIT’s mascot is Tim the Beaver, nature’s engineer

Tim The Beaver

Buzz The Busy Beaver is the mascot of The Busy Creator Podcast, but not modelled after Prescott #HumbleBrag, a definition The Busy Creator Podcast started as bi-weekly, went up to weekly, then returned to bi-weekly Bi-Weekly vs. Fortnightly vs. every-other-week, semantics TBC by the numbers: 3 years, 106 episodes (including B-Sides), 98 unique guests, 15 single-topic episodes, 4 monologue episodes TBC by the numbers, best single day downloads: 567, 11 January 2017 TBC by the numbers, best monthly downloads: 10,148, November 2016 TBC by the numbers, lifetime downloads: 103,279, as of 16 January 2017 Marc Maron’s show received nearly 750,000 downloads in 24 hours when he interviewed President Obama Casper Mattresses, not a sponsor #TBC100 and #NYCPodMeet to see photos from the event Rashan Casseus, NYC native, FIT Grad, currently a Senior UX Designer Rashan & Prescott met at a fan meetup for Keith and The Girl R & P participated in The Cinnamon Challenge The Ice-Bucket ChallangeThe Mannequin Challenge, etc.

Ice Bucket Challenge

Emeril Lagasse

"I make digital tools easier to use."
—Rashan Casseus
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"UX is the thought process of how a human being gets from point A to point B."
—Rashan Casseus
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MailChimp, and their mascot Freddy Disembodied Monkey Hand, the name of Joaquin’s new punk band Microcopy, the words around the site on buttons, short messages, etc. Eat24, and their “hungry” shopping cart 90Elm, Rashan’s cousin’s t-shirt company User Stories, User Interviews — tools of planning a site Sayba Naturals, Prescott’s mother’s soap brand Squarespace, also not a sponsor

"Websites are never finished, they are only abandoned."
—Prescott Perez-Fox, paraphrasing Leonardo da Vinci
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"Your website is done when you run out of time, or when the client says 'I want it up now'."
—Rashan Casseus
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Museum of Arts and Design, NYC Gabby Wallace, YouTube producer, teacher, online marketing coach — hates headphones!  Keith Richards Gabby defines herself as a creator. Simple.

"I create something every day. Most day, many things."
—Gabby Wallace
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Prescott & Gabby met at Podcast Movement 2014 Gabby was a podcaster, has moved back to YouTube. GoNaturalEnglish, a video show to learn to English Friendtor, teaming up with people of complementary skills Adrienne StortzKatie Quinn, cooking video producers in Brooklyn Matt Cremona, woodworker

"I reject all that quality and editing because it takes forever!"
—Gabby Wallace
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Keytar Gilmore Girls, and the revival, Gilmore Girls: A Year in the Life Gilmore Guys podcast The Town Troubadour from Gilmore Girls Joaquin attended CUNY J-School, earning a Master’s in Multimedia Journalism Atavist, easier to use than Squarespace or WordPress Roots on The Record, Joaquin’s graduate project speaking to musicians and  Marian McPartland’s Piano Jazz Marian McPartland, 1918–2013 The Nerdist Podcast Alicia Witt, and her episode on The Nerdist The 101, traffic magnet in Los Angeles Studio 360 Kurt Andersen Ashley Milne-Tyte, previous guest on TBC ep 8 WBAI, the liberal talk station which plays Latin Jazz Ray Barretto

"Way more fun than playing music is listening to other people play."
—Joaquin Cotler
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The Busy Creator Podcast is switching from bi-weekly publication to a seasonal format 9 Habits of Highly Creative People Zapier, upcoming episode for season.next Hulse Durrell, upcoming episode for season.next Vancouver Olympics New brand and website for The Busy Creator coming in the spring SASS (Syntactically Awesome Style Sheets), better than CSS (Cascading Style Sheets)  Rashan Casseus on Twitter  Rashan Casseus on Facebook  Rashan Casseus on Instagram  Rashan Casseus on LinkedIn  Gabby Wallace on Twitter  Gabby Wallace on Facebook  Gabby Wallace on Instagram  Gabby Wallace on LinkedIn  Gabby Wallace on YouTube  Joaquin Cotler on Twitter  Joaquin Cotler on Facebook  Joaquin Cotler on Instagram  Joaquin Cotler on LinkedIn  Joaquin Cotler on YouTube Tools Jira Slack Squarespace Google Docs Atavist Techniques Name buttons on websites in an intuitive way; say “conclude” or “done” Consult a designer even when using a templated system like Squarespace Take team outings as a way to get to know each other Post a common planning document to keep your team accountable Share your core message; if you don’t have it defined, go back to square one Mix your “main bit” with casual, less rehearsed pieces When discussing an “album”, call it a “record” to be more generic Habits Keep your skills up with family and community projects Find the intersection of your creation and what people need Post helpful content and videos; people will ask for your help Constantly learn from others via podcasts, videos, blogs, books, etc. Return to a consistent format to avoid rehearsal

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2. There and Back Again, Craig Ward Discusses Joining A Large Agency After Years of Successful Solo Practice
http://busycreator.com/99 download (audio/mpeg, 21.72Mb)

Description:

Craig Ward (@MrCraigWard) is a designer, art director, typographic artist, and author currently living in Brooklyn, NY. A UK native, he came to New York in 2009 shortly after being selected as an ADC Young Gun.

As a solo act, Craig created projects for Adobe, Squarespace, Calvin Klein, Google, Nike, and host of other large brands across entertainment, fashion, media, and consumer products. Lately, he’s rejoined the agency world.

In this conversation, we discuss the culture clash between a large company and a solo practice, the economics behind design (large and small), and where agencies can still innovate in spite of their size.

Catch up with Craig on his personal website, Words Are Pictures.

Cover photo by Jonathan Pilkington.

Get The Episode Download The Busy Creator Podcast, episode 99 (MP3, 47:06, 22.8 MB) Download The Busy Creator Podcast, episode 99 (OGG, 47:06, 24.9 MB) Subscribe to Get New Episodes

Subscribe to The Busy Creator Podcast on iTuneson Google Play Musicon Androidon iHeart

Sponsor

Freedcamp, the finest free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links Prescott and Craig have been pals for several years due to the NYC design scene Joaquin Cotler, a guest on The Busy Creator episode 41 and composer of the theme music Craig is ok being called a “designer & art director”; he’s also directed music videos and earn other titles by action Solo practitioners are a “one-man army” due to their multiple facets The US O-1B Visa, for people, like Craig, “who possesses extraordinary ability in the sciences, arts, education, business, or athletics, or who has a demonstrated record of extraordinary achievement … and has been recognized nationally or internationally for those achievements …”  How a Bill Becomes Law

 

"Solo practice is very liberating, but brings its own problems."

—Craig Ward

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"When you work for someone else, you can spend almost 100% of time working on projects. For yourself, it’s maybe 50%."

—Prescott Perez-Fox

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"When freelance work became my full-time job I suddenly had free time."

—Craig Ward

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Popular Lies About Graphic Design by Craig Ward on Amazon
Craig’s first solo show

"I didn’t think at all about the financial aspects of solo work."

—Craig Ward

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Grey advertising

"Big agencies are designed to spin wheels."

—Craig Ward

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"If you’re a creative person, you’re not supposed to be good at business stuff."

—Craig Ward

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Intellectual Overhead vs. Property Overhead: anxiety, distraction, etc. rather than dollars

"When you work solo the highs are higher, but the lows are lower."

—Prescott Perez-Fox

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“Make hay while the sun shines” and other farming metaphors Pentagram Eddie Opara, digitally-savvy partner at Pentagram Douglas Davis, previous guest on TBC

"In so many ways it’s a holiday to have a team."

—Craig Ward

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"At a certain point, agencies stop being creative companies and start being corporations."

—Prescott Perez-Fox

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Denise O’Bleness

"Clients get the work they deserve."

—Denise O'Bleness

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Deutsch

"The answers are not found in the office."

—Craig Ward

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"Luck is what happens when preparation meets opportunity."

—Seneca

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Mother, an agency which has Design and Advertising within it The Shadow Cabinet, in Parliament Skunk Works

"The barrier to entry to experimenting is lower than ever."

—Prescott Perez-Fox

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"I worry that I’m spreading myself too thin, but I’d rather have a go than not."

—Craig Ward

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Extrude nodes, chamfered edges – jargon of 3D printing and modeling

"We ran out of stuff to talk about … so we had a kid."

—Craig Ward

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"Every child is an artist. The problem is how to remain an artist once we grow up."

—Pablo Picasso

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"There’s real beauty in an eclectic team."

—Craig Ward

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Officer of the Most Excellent Order of the British Empire (OBE)  Craig Ward on Twitter  Craig Ward on Instagram  Craig Ward on Facebook  Craig Ward on LinkedIn Tools Maya Techniques Use your “free” time for other long-term projects, like writing a book Keep “swiftness” in mind; build momentum at the start of projects Take on an agent to help even out the workloads Encourage your team to get out of the office and see things around the city Create a job number for excursions so you can track it; give yourself a time-budget per month Visualize your projects internally, and sketch when you have an idea in mind Habits Be a “restless creative”, always be making something Aim for one fully-fledged, start-to-finish project in your portfolio per year Allow for Unconventional Inspiration (one of The 9 Habits of Highly Creative People) Build in separation between your home and work life; force a commute and specific hours

 



3. Going Hollywood, How Brittany Cormack Thrives as a Costume Designer Amid the Madness of Show Biz
http://busycreator.libsyn.com/... download (audio/mpeg, 20.33Mb)

Description:

Brittany Cormack is a costume designer for film and television. Following her training in fashion and dance, Brittany arrived in Los Angeles without a clue how to work in the movie business, but has since found her groove. She works primarily on independent films, commercials, and music videos, but every day is an adventure. 

Work has taken her from frozen mountains to coastal swamps, and everywhere in between. In this conversation, we discover how movie sets work, what happens when everyone is freelance, and where to build habits even during crazy periods.

Catch up with Brittany on her IMDB page or Portfolio.

Subscribe to Get New Episodes

   

Subscribe to The Busy Creator Podcast on iTuneson Google Play Musicon Androidon iHeart

Sponsor

Freedcamp, the finest free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links Gilmore Girls are back Brittany and Prescott went to college together, danced together Brittany is a costume designer for film & television The difference between costume and fashion is that fashion is meant to sell; costume helps build a character

"Costume is the head-to-toe of a person" —Brittany Cormack

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Costume should be part of the conception, not merely production Upstairs-downstairs, the term for important vs. non-important people Above-the-line/Below-the-line, terms in film (also advertising) to describe the most visible and important duties

"Each set and each project has an energy of its own." —Brittany Cormack

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"Every first day of shooting is like the first day of school." —Brittany Cormack

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Caste System, even on a movie set On the set of Planet of The Apespeople will sit together based on their costumes Grips The Gig Economy

"You have to be a little half-crazy to work in this industry." —Brittany Cormack

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Grey’s Anatomy, currently in season 13 Contracts for short films or commercials are usually under 2 months

"If you’re ever looking for work, just plan a vacation." —freelancers’ adage

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The Hollywood Model, where a team is built for purpose, then disbanded Sandy Powell, costumer designer on Cinderella

"In LA or New York, you can get anything if you have the money." —Brittany Cormack

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Standard days of filming are 10-14 hours

"I only want to tell stories that I feel matter." —Brittany Cormack

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Aristotelian Logic (Logos, Ethos, Pathos) Lexiconical Gap in English for “happiness” in the context of a career (in Danish we have arbejdsglaede) People Magazine Investigates Long Island Serial Killer, 2011

"If you want to be a true collaborator, you’ve gotta be willing to be a team player." —Brittany Cormack

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Scandal (a Union show) Non-Union people can’t touch the clothes GreensmenSet Decorators, Painters — keep away from one another’s jobs!

"If there’s a hat, you’re gonna wear it!" —Brittany Cormack

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Taking Meetings“, a common practice in Hollywood "You’re only as good as your last job." —Hollywood adage

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Brittany uses Instagram strictly for work (no cats, no food!)  Brittany Cormack’s portfolio  Brittany Cormack on IMDB  Brittany Cormack on Facebook  Brittany Cormack on Instagram Tools Paper & Pencil Techniques Build a backstory for all your characters beyond what’s on the page Keep track of everyone who owes you money Call your “guy” when you’re in trouble Stay around people, be inspired by them (as well as books) Habits Keep a positive, collaborative attitude above all Use a billing software tool to track your invoices Document your work on social media to stay current Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get Hollywood Stories: Short, Entertaining Anecdotes about the Stars and Legends of the Movies by Stephen Schochet as a free audiobook 

 

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4. Practical Typographic Advice and Building an Education Business Alongside a Design Firm with Michael Stinson
http://busycreator.com/97 download (audio/mpeg, 24.26Mb)

Description:

Michael Stinson (@MWStinson) is a veteran designer, educator, and business owner. In addition to his work as a professor of graphic design, he also runs Ramp Creative, a branding studio in Los Angeles, as well as Type Ed, a dedicated typographic education business which helps creative pros return to form in the fields of typesetting and layout.

Together in this conversation we unravel some of today’s worst typographic habits, and how to overcome them, share a few tips that all creatives can use to improve their type usage, and discuss some processes for working with clients.

Catch up with Michael on his website, MichaelStinson.com, or through Type Ed.          

 

 Get The Episode

Download The Busy Creator Podcast, episode 97 (MP3, 52:40, 25.4 MB) Download The Busy Creator Podcast, episode 97 (OGG, 52:40, 22 MB) Subscribe to Get New Episodes

   

Subscribe to The Busy Creator Podcast on iTuneson Google Play Musicon Androidon iHeart

Sponsor

Freedcamp, the finest free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links Michael is the first person from Los Angeles to join The Busy Creator Podcast Ramp Creative handles a lot of variety — digital, print, mobile Type Ed is an Education Organization, founded 2012 UI/UX design has eroded traditional type study High School scribbles are largely typography Michael was taught both ends of the type spectrum — hand lettering and typesetting (3 words or 300)

"I'm not training you to be designers; I'm training you to be Creative Directors some day."

—Michael Stinson

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Phonetics Whiskey Labels, an underrated technical as well as artistic challenge

"Everyone likes to do logos but wordmarks are extremely challenging."

—Michael Stinson

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Chronicle Books Typography for Lawyers, great site for anyone, not just lawers

"Designers these days don't like process. They want to jump to making it look good."

—Michael Stinson

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"If you get your process in place, you can design anything."

—Michael Stinson

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Michael is a former Aerospace Engineer; Prescott studied Mechanical Engineering Prescott — in spite of the hyphen in his last name — doesn’t like to use hyphens in his paragraph text

"Imagine if you're reading War & Peace in all caps — how far would you get?"

—Michael Stinson

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Milton Glaser’s Bob Dylan poster

Bob Dylan by Milton Glaser

Michael was accepted to study Physics at Berkeley, but received scholarships in Art

"The beauty of graphic design is that it works both sides of the brain."

—Michael Stinson

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Additive & Subtractive Colours Lithographic printing Calculus Ramp Creative is 2 principals and 1 designer

"If you follow the right words the path will take you to the promised land of the visuals."

—Michael Stinson

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Different methodologies — layer cake vs. pay-as-you-go Lots of Jewish families in New York City worked in the garment industry

"You're an actor, you're a leader, you're an entrepreneur, you're a psychologist, you're a therapist ... all at the same time."

—Michael Stinson

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Building Brands, a Step-By-Step Guide for Creative Pros to Develop Strategy and Design Identity — original eBook by Prescott Perez-Fox

Building Brands eBook

"You're not going to use a crescent wrench for a hammer. Right tool for the right job."

—Michael Stinson

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"Never stop noticing design."

—Michael Stinson

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The most stringest morning routine ever described on The Busy Creator Podcast was that of Michael Bierut Reading in The Brain by Stanislas Dehaene on Amazon
The Intellectual Devotional by David Kidder & Noah Oppenheim on Amazon and on Audible

"Type isn't all about the characters themselves, it's about the space they take up and the negative space that's left."

—Michael Stinson

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Michael defines himself as an introvert Douglas Davis, another educator to appear as a guest Cat Rose discussed creative introverts on The Busy Creator Podcast  Type Ed  MichaelStinson.com  RampCreative.com  Michael Stinson on Twitter  Michael Stinson on Facebook  Michael Stinson on Instagram  Michael Stinson on LinkedIn  Type Ed on Twitter  Type Ed on Facebook Tools InDesign Basecamp Harvest Techniques Use Tables in InDesign for grid-based layouts (restaurant menus) Build type hierarchy from the body copy up (subheads, etc.) If you’re setting more than 35 words, don’t use All Caps, Italics, Centered Don’t be afraid to use hyphens, but with discipline. (e.g., don’t use hyphens in the first line) Don’t use more than 13 words on a line (left-aligned), or 7 words on a line (centered) Aim for 50-70 characters per line (type size in points x 2 = measure width in picas) Don’t build websites in Photoshop — it’s not made for layout Habits Keep the reader in your mind. Think of them first. Always take clients through a verbal discovery phase first before visuals Give your print partners multiple files — flattened, outlined, original files, native links, etc. — make their lives easier Constantly observe and comment on design around you Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get The Intellectual Devotional Modern Culture: Revive Your Mind by David Kidder & Noah Oppenheim as a free audiobook 

 



5. Becoming a Multi-Faceted Creative, and The Movie-Making Process with Filmmaker & Podcaster David Power
http://busycreator.com/96 download (audio/mpeg, 20.30Mb)

Description:

David Power is a multi-purpose creative pro based in Brooklyn, NY. Since moving to New York, he’s worked in music recording & production, written several business books, penned screenplays, and helped write and perform in comedy films. His latest project is a podcast documentary of how a feature film is made.

Our conversation covers creative practices and routines, as well as the often-nebulous world of film & video, including how to collaborate on a script and using crowdfunding to launch projects at scale.

Catch up with David on his website, DavidPower.com, or through his show, SureFirePodcast.com

Get The Episode Download The Busy Creator Podcast, episode 96 (MP3, 44:01, 21.3 MB) Download The Busy Creator Podcast, episode 96 (OGG, 44:01, 24.9 MB) Subscribe to Get New Episodes

   

Subscribe to The Busy Creator Podcast on iTuneson Google Play Musicon Androidon iHeart

Sponsor

Freedcamp, the finest free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links David’s office is a multi-purpose room (writing, video editing, audio recording, podcast production) Acoustic paneling GIK Acoustics Reverb Anechoic Chamber David started making films based on his own whims and desires The Lonely Island Saturday Night Life D*ck in a Box David is currently podcasting the production of a feature film Michael Goldburg & Dave Chan, filmmakers Iron Mule Comedy Film Festival, NYC Seed & Spark, film-based crowdfunding platform Transcontinental Railroad Contractions (in dialogue) David’s podcast episode on crowdfunding Crowdfunding article on The Busy Creator blog Kickstarter and pitch videos which now are their own project and format Cathryn Lavery on The Busy Creator Podcast, episode 65 American Sign Language (ASL) Does Google Docs have an offline version? Centered, Courier text for screenplays. Why? David has assembled a 3-monitor desk setup over the years Island of Misfit Toys Crysis Ivy Bridge, Intel’s best chip from Spring 2012 David worked in a corporate environment for many years; no longer uses an alarm clock Prescott watches one event on broadcast TV each year: The Oscars Presidential debates in 2016 were streamed on Twitter DavidPower.com Sure-Fire Podcast  David Power on Facebook  David Power on LinkedIn Tools Trello Slack Google Docs FinalDraft BitBucket (on the web) SourceTree (on the desktop) Dropbox Paper Dell PC Tower from 2009 VEGAS Pro by Sony Magix Cakewalk by Sonar Hackintosh Mac Pro Techniques Soften the corners of a room to dampen reverb/echo Develop characters first, give them a voice and backstory, and then place them into a three-act structure. (Or not). Collect all notes and ideas; save them for later and vetting each one before writing Build a project management software workflow that actually reflects the way you work Don’t store files in Slack; that’s not the place for permanent items Use Plain Text formatting as a universal standard Build a Hackintosh if you can’t afford a Mac Pro (which you probably can’t) Habits Cross-promote, tag, and share your social links with your collaboration partners Exercise first thing in the morning Meditate, eat, drink coffee before starting work Use a floating lunch hour Wake up without an alarm Don’t actively seek out news (minus industry happenings) Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get Finish the Script!: A College Screenwriting Course in Book Form by Scott King as a free audiobook 

 



6. Business Lessons for Creative Entrepreneurs & How to Launch an Online Community with Designer, Writer, and Podcaster Kathleen Shannon
http://busycreator.libsyn.com/... download (audio/mpeg, 24.15Mb)

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Kathleen Shannon (@AndKathleen) is a graphic designer and brand strategist, and co-founder of Being Boss, a podcast and community for creative entrepreneurs. Kathleen began as a staff art director, but learned entrepreneurial habits working on her side projects and blogging. She's now seeking to become a media mogul and serve the creative community.

In this conversation, we discuss the origins of Being Boss, how Kathleen learned systematic behaviour and stays organised, and the common mindsets of creative entrepreneurs.

Catch up with Kathleen on the Being Boss website or that of her agency, Braid Creative.

Download The Busy Creator Podcast, episode 95 (MP3, 52:24, 25.3 MB) Download The Busy Creator Podcast, episode 95 (OGG, 52:24, 24.4 MB) Subscribe to Get New Episodes

   

Subscribe to The Busy Creator Podcast on iTunes | on Google Play Music | on Android | on iHeart

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Freedcamp, the best free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links Prescott had a classmate named Kathleen, who went by Kate. Her mother, also Kathleen, went by Cassie. Kathleen was almost named “Cinco”, born May 5 Prescott is born May 6, making the two both Tauruses Kathleen describes herself as a “truth seeker & dream (job) chaser. Tea drinker & good food eater. Risk taker, magic maker & booty shaker.” AndKathleen.com, Kathleen’s personal site and retired blog “Creative Horcruxes”, websites and projects where we divide our passions, time, and attention Kathleen co-owns Braid Creative with her sister Tara Braid Creative is “Branding and business visioning agency for creative entrepreneurs” The Being Boss podcast started in 2014 as a way for Kathleen to “grow the top of her funnel” Emily Thompson (@EmilyM_Thompson), Kathleen’s partner in Being Boss Prescott kept hearing about “your audience”, which sparked him to start The Busy Creator Prescott admits that Being Boss is “ahead” of The Busy Creator in terms of spawning multiple forms (books, events, community classes, etc.)

"Show notes are a great way to increase search engine optimization."

—Kathleen Shannon

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The aim is transform Being Boss from a podcast into “multimedia conglomerate” Chelsea Handler, Kathleen’s hero for hosting a tv show Kathleen & Emily recently submitted a book for publishing (due out Spring 2018) FreshBooks was a sponsor of Being Boss almost since the beginning, because they align Being Boss Facebook Group, 17,000+ members strong, has grown almost beyond control

"How you feel at work affects how you feel at home, and vice versa."

—Kathleen Shannon

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"We didn't want to sully the waters with money."

—Kathleen Shannon

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The Being Boss Clubhouse is a year-long community learning course with coaching, and more. Will Hudson, early guest on The Busy Creator, ep. 12 It’s Nice That and its sister agency, Anyways Armin Vit and Bryony Gomez-Palacio have both been on TBC, separately, eps. 3 & 84 Brand New ConferenceBrand New Blog Kathleen started writing on LiveJournal in 1999 Kathleen worked as an Art Director for advertising while blogging at home The EtsyPinterest Boom Kathleen attracted freelance design projects from posting her wedding invitations

"First, you have to be dedicated to your craft."

—Kathleen Shannon

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10,000 hours “Fit of Entrepreneurial Passion”, as described by Michael Gerber

"Nothing kills creativity like desperation."

—Kathleen Shannon

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Kathleen learned Project Management skills at her ad agency job Charlotte Hornets

"You can only connect the dots looking backwards."

—Steve Jobs

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Steve Jobs addresses Standford class of 2004 2005 The Life-Changing Magic of Tidying Up by Marie Kondo on Amazon and on Audible
Prescott’s grandfather collected his lifetime’s worth of business cards 9 Habits of Highly Creative People (free eBook) Kathleen & Emily met as internet blogging pals Emily pitched the idea of a podcast, along with responsibilities Kathleen is the editorial lead; Emily handles web and tech

"I didn't know this thing would need its own bank account one day!"

—Kathleen Shannon

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7 People are involved with the production of Being Boss, including an editorial assistant and an audio editor The E-Myth Revisited by Michael Gerber on Amazon and on Audible

"Most people are still in their struggle. There's never a 'there'."

—Kathleen Shannon

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"Your goals mean shit if you feel like shit along the way."

—Kathleen Shannon

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Emily only uses list view in Asana; Kathleen only uses calendar Prescott prefers Kanban view, where that’s available Ramit Sethi Kaizen, continual gradual improvements over time Bird by Bird by Anne Lamott on Amazon and on Audible
Rework by Jason Fried & David Heinemeier Hansson on Amazon and on Audible
Daring Greatly by Brene Brown on Amazon and on Audible
Martha Beck  BeingBoss.club  Kathleen Shannon on Twitter  Kathleen Shannon on Facebook  Kathleen Shannon on Instagram  Braid Creative on Facebook  Braid Creative on Pinterest  Being Boss on Twitter  Being Boss on Facebook  Being Boss on Instagram  Being Boss on iTunes Tools Being Boss Podcast Facebook Live FreshBooks Acuity Scheduling Asana CoSchedule Notebooks, Post-Its Evernote Google Docs Slack Techniques Ask your audience what they want, to create new content Put in your 10,000 hours before becoming an entrepreneur; become a “confident expert” Build a bridge before leaving your full-time job Aim to replace your income before taking that last leap Ask to be in client meetings; see the process up close Share your process as you’re in it — publish along the way Codify your methods, translate them to an e-course  Find a “business bestie” and have “Skype dates” Use your existing resources to bolster your side projects Create an org. chart to plan future expansion, duties Know every element of your business, and only outsource as needed When overwhelmed, write top 3 items on a Post-It Be a little more casual with your team when chatting on Slack Habits Drink Coffee and Tea every morning Broadcast on Facebook Live a few times a week Make decisions, whether they’re right or wrong Respect your future self (through systems) Have empathy for others and what they struggle with — it may be different from you Put everything in Google Calendar Work out first thing in the morning Try Audible.com Free for 30-Days

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7. B-SIDE: Planning A Modern WordPress Website, with guest Avery Swartz
http://busycreator.libsyn.com/... download (audio/mpeg, 31.33Mb)

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Avery Swartz (@AverySwartz) joins Prescott to discuss the possibilities for the next version of BusyCreator.com. Together, the two discuss the capabilities of WordPress, best practices which Prescott is adopting (and should start), and the shortcomings of WordPress themes and plugins.



8. Methods and Mindsets for Successful Web Design Projects with Agency Boss Ben Seigel
http://busycreator.com/94 download (audio/mpeg, 25.26Mb)

Description:

Ben Seigel (@versastudiollc) is a web designer and developer, and head of Versa Studio. In addition to managing projects and writing the necessary code for client sites, Ben has examined and written about the underlaying value of design, how small businesses and design agencies can work together toward successful ends.

In this conversation, we dig into content management systems on websites, discuss managing remote teams, remark on transitioning from a pure developer to a business owner, and share some common ailments of working with small businesses on their brand and web design projects.

Website Planning for Small Business

Grab Ben’s eBook, Website Planning for Small Business, and catch up with him via the website for Versa Studio.

 

Get The Episode Download The Busy Creator Podcast, episode 94 (MP3, 54:50, 26.5 MB) Download The Busy Creator Podcast, episode 94 (OGG, 54:50, 26.2 MB) Subscribe to Get New Episodes

   

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Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links Versa Studio is a distrubuted team, building websites & brands for small business and non-profits Ben previously ran a lawn service and worked internally in the insurance industry HAM Radio Commodore 64, Prescott’s first computer The Internet of Things Versa Studio works with ExpressionEngine and Craft, exclusively WordPress Nick Spriggs, previous guest on The Busy Creator Podcast Vector Media hosts the New York City Craft Meetup Register for a temporary live installation of Craft Ben manages projects, but also still writes code and works on the sites Ben runs the Madison Web Design/Development Meetup Big Data Periscope Ben’s eBook, Website Planning for Small Business

"If someone wants to spend $20k on a project, but won't take 2 hours to read a plan ... they're not going to be a good client."

—Ben Seigel

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Prescott’s eBook, Building Brands

"You need a 'minimum viable brand' before any website."

—Prescott Perez-Fox

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Prescott wants the “power of suggestion” as his business superpower. Ben prefers a version of ESP. Request for Proposals (RFP)

"(an RFP) is a really great way to waste a whole bunch of peoples' time."

—Ben Seigel

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Brennan Dunn, Roadmapping A “Warm RFP” has a higher chance to succeed

"You can read four proposals. You probably can't read 19."

—Prescott Perez-Fox

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Current (October 2016) Facebook image guidelines Full Employment Act Bespoke aka custom-built Tim Ferriss

"We're not built to sit all day. We're also not built to stand. We gotta move."

—Ben Seigel

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Exploring Music with Bill McGlaughlin Graceland by Paul Simon on Amazon
Derek Sivers Versastudios.com/now — what Ben is doing now  Versa Studio  Versa Studio on Twitter  Versa Studio on Facebook  Ben Seigel on LinkedIn Tools ExpressionEngine Craft CMS Photoshop Sketch HeartMath Techniques If given the opportunity, build a new platform fresh without links to the past ten years of legacy code Connect with people in person rather than social Break a project into steps/phases, so you can learn about the client as you go Build a “Helvetica-Vanilla” version of your website while you test-and-iterate on brand, content, visual styles Counter an RFP with an honest, candid phone call or conversation Ask about the competition for proposals/pitches/tenders Review a project through a post-mortem Auto-answer common email questions Pomodoro Method Habits Create a “framework” for your projects; share it with clients and industry Start projects with an “assembly line” for beginning a project Call Templates “Starting Documents” Be flexible on your standards and workflow Save code snippets and text macros as you work on projects; you’ll likely need to use them again. Always move during the day Work toward your daily practices Try Audible.com Free for 30-Days

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9. Exploring Business Issues Faced by Creative Pros with Author & Professor Douglas Davis
http://busycreator.com/93 download (audio/mpeg, 21.08Mb)

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Douglas Davis (@DouglasQDavis) is a graphic designer, professor, consultant, and author of the new book Creative Strategy and the Business of Design. The book, which follows his recent talks and workshops, explores business issues that face creative professionals, especially those which may not even seem apparent.

In this conversation, we explore the business culture exposed creatives, the shortcomings of our design education system, and how Brooklyn is becoming the home for creative thought.

Check out Douglas’s book, Creative Strategy and the Business of Design, now available where fine books are sold.

Show Notes & Links Douglas joins Prescott at his home-studio in Brooklyn. Douglas too is a Brooklyn resident and former neighbour. Douglas describes himself as a Professor, among other things New York College of TechnologyCommunication Design City CollegeBranding & Integrated Communication graduate course Nancy Tag The Davis Group “In The Arena” DCRIT – MFA in Design Criticsm at the School of Visual Arts, now MA in Design Research

"Everyone has that story of when they were first taken advantage of."

—Douglas Davis

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Creative Strategy and the Business of Design by Douglas Davis on Amazon
PrattCommunication Design MA Creative pros spend the first ten years of their careers “face down at the desk” NYUMS in Integrated Marketing “In The Trenches”

"Design school doesn't teach business, and Business school doesn't teach how to inspire designers."

—Douglas Davis

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"Clients expect us to answer their problems with creativity that's on-brand, on-strategy, and on-message."

—Douglas Davis

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"Success has many fathers but failure is an orphan."

—Russian proverb (or maybe Tacitus c. 98 AD)

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"Do it right or do it thrice."

—Douglas Davis

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The in-house design team of yesteryear was almost like a Kinko’s

"Business is annexing design. Our design jobs are more important because of that."

—Douglas Davis

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McKinsey & Co. “Building a Design-Driven Culture” article IBM has been acquiring digital advertising, marketing, design The New York Times also has been acquiring Deloitte, other consulting companies GoPro is becoming a content/media company

"Design is the spoonful of sugar that makes marketing & business palatable to the public."

—Douglas Davis

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Apple’s invested in design and beat Sony. Sony did that previously to beat Panasonic. Dr. Marjorie Kalter, NYU  Direct Marketing Hall of Fame

"'I love it' is not a compelling business rationale."

—Dr. Marjorie Kalter

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RIP Flash, Actionscript

"We're here to inject art into commerce."

—Tibor Kalman

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Unknown Unknowns

"It's almost a rite of passge to make every mistake in the book."

—Prescott Perez-Fox

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Bryce Bladon, editor of Clients From Hell, was on The Busy Creator Podcast, ep. 78 “Trial By Frying Pan” Fred NickolsStrategy Is Execution (PDF download)

"Begin with the end in mind."

—adage

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"Think like they think to do what we do."

—Douglas Davis

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Litmus Test

"The short hand comes later; first you have to use the long hand."

—Prescott Perez-Fox

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"I've seen ideas die on the table because creatives weren't able to set the context."

—Douglas Davis

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Adams Media/HOW Books HOW Design University Creative Strategy began as an online course. It earned $17,000 in 9 offerings Tony DiSpigna, typographic illustrator How to Be a Graphic Designer Without Losing Your Soul by Adrian Shaughnessy on Amazon

"Some people are better at other things than I am."

—Douglas Davis

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Applesaucing Art Director can mean many different things General Assembly The Narcissicm of Minor Differences September/October 2016 issue of HOW Magazine  DouglasDavis.com  ThinkHowTheyThink.com Revision Path with Maurice Cherry Obsessed With Design with Josh Miles  Douglas Davis on Twitter  Douglas Davis on Facebook  Douglas Davis on LinkedIn Tools AdWeek  HOW Magazine Laptop Evernote Techniques Learn what keeps your client up at night so you can speak the same language Divide a project into smaller pieces so your clients can see the process unfold Consider how you “Frame” your solution. Often that’s the point of differentiation.  Banish words like “right” or “wrong”, in favour of “it works” or “it doesn’t work” Practice with co-workers to use better, more instructive language Start with the story, then teach the lesson. This helps you write chapters in a book, for example. Keep a desktop folder called “desktop dump” where pretty much everything goes. Habits Work to maximise the “trust in the room” Take a moment at the beginning to write a “problem statement” Add a physical activity to your routine, such as boxing Take time to travel, perahps 2x per year Try Audible.com Free for 30-Days

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10. Balancing a Design Practice and Co-Working Space in New York City, with Jessi Arrington & Creighton Mershon
http://busycreator.com/92 download (audio/mpeg, 20.51Mb)

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Jessi Arrington (@JessiArrington) and Creighton Mershon (@Cr8tonMershon) are the founders of Workshop, a Brooklyn-based creative agency, as well as the proprietors of Small City, a new co-working space and home to dozens of independent creative pros.

Alongside their design practice, Jessi & Creighton have grown their co-working experience by taking on more responsibility across three different spaces in Brooklyn. In this conversation, we discuss the oddities and challenges of New York real estate, the financial and logistical efforts needed to run a co-working space anywhere, and a bit about balancing family life with all manner of creative and business tasks.

Catch up with Jessi & Creighton on their websites for Workshop and Small City.

Cover photo by Bekka Palmer

Get The Episode Download The Busy Creator Podcast, episode 92 (MP3, 59:17, 21.5 MB) Download The Busy Creator Podcast, episode 92 (OGG, 59:17, 26.1 MB) Subscribe to Get New Episodes

   

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Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links In Fall 2007, Prescott ran the Philadelphia Marathon but also discovered that he didn’t know any peers in the design biz Jessi and Prescott in Debbie Millman‘s class at SVA in Fall 2007 Jessi & Creighton met in the “New York Design Scene”

Jessi & Prescott, being young and wild

J&C have broadened the definitions of “Design”

"A shared word does not mean a shared definiton."

—Debbie Millman

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"Design is about intention. We're trying to live a designed life."

—Jessi Arrington

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Parsons, The New School for Design Jessi & Creighton founded Workshop in 2005 (and married in 2006)

Jessi & Creighton recently celebrated their ten-year anniversary

Workshop now practices “in-person experience design”, which encompasses physical spaces, graphics, and time (how a person moves through a place)

"I like to think about our projects and ask 'What happens when we press play?'"

—Creighton Mershon

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Rainbow Parade

"Nothing like your job to get in the way of your work."

—business adage

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Workshop is currently three partners: Jessi, Creighton, and Casson Rosenblatt TED

"Keeping it small has been good for our business but bad for our personal lives."

—Jessi Arrington

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The Hollywood Model, a definition Co-Working, a definition Small City is a converted industrial space in Gowanus, Brooklyn The decor is very un-office-like Big Reuse Brooklyn Beta Comedy Hack Day Before opening Small City, J&C ran two prior co-working spaces, allowing them to become familiar with security deposits, etc. Desks at Small City cost $550/mo. (get yours)

"Airbnb is a real estate play."

—Prescott Perez-Fox

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DUMBO, Brooklyn (which used to be a very scrappy, creative ‘hood is now too expensive for upstarts like Workshop) HOW Magazine Different professions need different square feet per employee (call centers need 90; architects need 600) Airbnb One aspect of gentrification is desk workers replacing industrial workers Coney Island, as far as you can go in Brooklyn Popular Science magazine (and its predictions of the future) Will self-driving cars transform commuting, and thereby the suburbs? Sheepshead BayRidgewoodCastle Hill — New York City neighbourhoods outside of Manhattan Jessi & Creighton sold their Brooklyn condo and bought a building in Louisville, KY as part of a future project and for the ability to live in multiple cities Some folks are commuting to Small City from Manhattan and other parts of Brooklyn Commuting is tolerable if you have a nice “work neighbourhood” The Internet of Things ACH Carting Companies, independant, for-profit companies a commercial space must use to collect garbage “Who’s dealing with the trash!” Adobe MAX Prescott’s family comes from the Recycling industry P&L = Profit & Loss WeWork Will co-working spaces offer childcare and other services?

"Us being happy parents involves a certain amount of chaos."

—Jessi Arrington

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The Gowanus Canal (not for swimming) Jessi gave a TED talk AIGA & AIGA/NY  Workshop  Small City  Jessi Arrington on Twitter  Jessi Arrington on Facebook  Jessi Arrington on Instagram  Jessi Arrington on LinkedIn  Creighton Mershon on Twitter  Creighton Mershon on Instagram  Creighton Mershon on LinkedIn Tools Quickbooks Google Sheets Station Wagon Found objects Reused furniture Techniques Keep your company small enough so you don’t have huge overhead Look for other ways to keep a network alive aside from conventional employees Use co-working studiomates for accountability and courage Find and reuse furniture or items, especially when found on the street or at flea market Use your existing resources for client events and experiences (no rules against that) Build a culture where people “take out their own recycling” Work up little by little into bigger spaces, which in turn allow you to save more and more money for future use Schedule a day each month to create the necessary invoices Keep separate bank accounts for different areas of operation (client services vs. renting desks) Habits Work to improve stopping and documenting projects and process Keep your company small if you’re not an effective or natural manager Always consider the trash situation following an event! Try Audible.com Free for 30-Days

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11. Joining an Established Agency to Build Workflow & Culture, with Nick Spriggs
http://busycreator.com/91 download (audio/mpeg, 18.37Mb)

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Nick Spriggs (@ncsfoo) is a partner at Vector Media Group in New York City. Though he wasn’t one of the original founders, Nick’s role at Vector has been to grow the design and branding offerings to complement the development and marketing capabilities previously in place.

In this conversation, we discuss cultural differences among designers and developers, office rituals used at Vector, how to keep your remote colleagues in the daily mix, and best practices to keep an entire team communicating clearly and working productively.

Catch up with Nick on the website for Vector Media Group.

Subscribe to Get New Episodes

   

Subscribe to The Busy Creator Podcast on iTunes | on Google Play Music | on Androidon iHeart

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Freedcamp, the best free online project management software

Bandwidth for The Busy Creator Podcast is provided by Freedcamp, Group Efforts Made Effortless.

Freedcamp is best free online project management software available. By using the built-in functions and additional tools like time tracking, invoices, milestones, file storage, and more, teams can customise the software for the task at hand! The Busy Creator Podcast itself is managed and operated on Freedcamp. Get started for free on Freedcamp.com

Show Notes & Links Nick & Prescott are co-hosts of The New York City Podcast Meetup Past guest Vijay Mathews is a mutual friend Nick is a native of Australia, came to the US for University in 1999 Rocky Mountain College of Art & Design

"Somehow a year in New York turned into 14."

—Nick Spriggs

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Prescott ran afoul of the Visa situation when he graduated from a UK university E-3 Visa for Australians, TN NAFTA for Canadians, et al. Christina Canters, a past guest on The Busy Creator The Museum of Mathematics Vector’s output is mainly websites & apps Their studio is rooted in branding, typography, traditional graphic design Nick likes the term “Product Designer” in the rare cases when it actually applies (thought beyond the page or the pixel, to the inter-connected parts and a bit of the “how”)

"Clients sometimes don't understand what the term 'Design' means."

—Nick Spriggs

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The “explosion of explanation” can be exciting for a client Designers are trained to observe, critique, discuss our work; clients, not so much Vector was created around 2008 by Matt Weinberg & Lee Goldberg Vector is staffed with “Creative Developers”, not just code monkeys Nick was invited to join as a partner after working together as a collaborator previously Vector [still] takes on pure development projects, as well as a few pure design projects. Most stuff is collaborative, though.

"You really have to be on your game when explaining something (to remote teammates.)"

—Nick Spriggs

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Reddit, and the “well, actually” culture Vector has started creating a Darts-scoring app as a side project They also created a “Project Hub” for client milestones & assets. (Click to enlarge)
 
Client dashboard (as static HTML) Basecamp “Clock Discipline”, the habit of tracking your activity hour-by-hour Ken Carbone on fixed-costs project fees Matt Inglot of Tilted Pixel Consigliere Vector provides staff with laptops, allowing transportability and work-from-home Google Hangouts on Air will become YouTube Live You can now do VOIP calls in Slack GoToMeeting Zoom UberConference (and their hold music) 9 Habits of Highly Creative People Adam Harrison Levy uses wood-stacking as creative distraction Formula 1 Racing

"A big part of building the business is just time management."

—Nick Spriggs

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Todd Henry books “office hours”, a time where your team can access you “Distractioneering”, when social media companies distract you on purpose  Nick Spriggs on Twitter  Nick Spriggs on Facebook  Nick Spriggs on Instagram  Nick Spriggs on LinkedIn Tools Google Hangouts Burn down reports Stack Overflow Slack UsabilityHub Usability.gov Techniques Keep clients excited & enthusiastic beyond the project itself (if they can’t stay energised, it’s hard for you). Bring clients “in” to the process (wireframes, sketches, etc.) Have clients describe “found objects” in early phases; let the client use their own language so we can use it later Allow designers & developers to cross-involve each other Learn to hold quick, informal meetings internally Involve developers into design-led processes; they too can participate Formalise kick-off meetings to involve the whole team, when possible Use retainers with clients; set aside blocks of hours ahead of time to ease minds and control workflows Schedule “reverse meetings”, time where you’re actually at your desk working and no one can distract you Take a screenshot at a random time during the day; see what everyone in the shop is working on Habits Use collaboration to inspire ourselves Observe the politics of your client’s company Bring your remote employees to headquarters for occasional workshops/retreats Explain with clarity when sharing with clients or remote colleagues Hold daily Standups, even with remote staff (via video call) Celebrate the project conclusion (close-out, hand-off, etc.); create office rituals around milestones along the way Track your time internally — as individuals and as teams — for your own learnings, regardless of how you bill the client Visit the quirky coffee shops in your neighbourhood Take the time to walk home (even if it’s 1 hour or more) Take a 10-15 minute walk when you feel “stuck” or distracted Try Audible.com Free for 30-Days

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12. Building Community and Finding Personality Strengths as a Creative Introvert, with Designer Cat Rose
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Description:

Cat Rose (@CreativeIntro) is an independent graphic designer and founder of The Creative Introvert, a website and community for creative professions who share introverted personality types.

In this conversation, we discuss the oddities of life as a freelance designer, the observed behaviour of creative pros and where they fall on the introverted/extroverted continuum, and the challenges of building online communities and creating compelling content.

 

SPONSOR


This episode is sponsored by the new eBook Building Brands: A Practical Guide for Creative Pros to Develop Strategy and Design Identity.

Show Notes & Links Cat lives in Brighton, England Prescott has visited Brighton, as well as Rottingdean, and the University of Sussex Farnham, a picturesque town in Surrey with a 10th century castle [av_video src='https://www.youtube.com/watch?v=CxTrwF3rbrE' format='16-9' width='16' height='9'] Cat remains a graphic designer, started as an illustrator Behance Spaghetti code Cat draws people's pets Prescott chatted with Matt Inglot on The Freelance Transformation Podcast Flash (dead in name only) How to use Sketch for print design (if you're a complete animal.) InDesign and Illustrator aren't great for pixel design "Leg It" The Irish Goodbye Myers-Briggs Type Indicator, system for determining personality types The Big Five personality traits, aka the Five Factor Model (FFM) Introvert-Extrovert spectrum Ambivert (both introvert and extrovert) Brighton Pride parade, a most extroverted affair People with "I" in their Myers-Briggs result aren't considered for management roles Would you ever go to the movies by yourself? Bill Gates, a well-known, successful introvert Empathy is an introvert super-power, as are deep though, analysis, etc. Limiting self-beliefs, rather than introversion per se is what holds people back Get Your Art Out Summer Camp, a four-week course from The Creative Introvert Learning styles (visual, written, auditory, etc.) Is there a link between learning styles and introversion/extraversion? Mignon Fogarty aka Grammar Girl, a guest on The Busy Creator Podcast, ep. 67 "Applesaucing", re-using your content across multiple forms Pat Flynn wrote two articles (12) about repurposing your site/podcast content Upcycling and Downcycling, terms from Recycling Masterminds vs. Accountability Partners, which do you prefer? (Introverts prefer partners.) Meetup.com The New York City Podcast Meetup Malcolm Gladwell's Connectors The Rule of 3 and 10 for growing organizations  The Creative Introvert  Cat Rose on Twitter  Cat Rose on Facebook  Cat Rose on Instagram  Cat Rose on LinkedIn  Cat Rose on Pinterest Tools Behance MacBook Pro Adobe Creative Cloud Trello Evernote Slack After Effects Techniques Set a brief for yourself to make fine arts more of a "project" Build lasting relationships as a freelancer, even with your last employer Go minimal, if you can. Don't use a mouse and keyboard. Learn quickly, trust that you can teach yourself new tools Repurpose your content to serve different audiences (written vs. spoken vs. infographic) Be careful when creating a community Test and iterate, even on morning rituals Replace "routine" with "rhythm" Approach fearful projects in tiny increments (a six-second video vs. a feature film) Habits Use the software for its intended purpose! Adapt to clients and their workflow Compose your thoughts before filming/recording yourself; not everyone is an improviser. Wake up 4:30-5:00am for early yoga, journaling, meditation Do "the hardest thing" during coffee

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13. Wearing Many Hats As a Designer for a Software Startup with Andrew Berkowitz
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Andrew Berkowitz (@TheWitzCarlton) is the Head of Product for Tradeversity, a buying-and-selling platform for university students. After gaining experience in a large corporate setting, Andrew has jumped in to startup life, enjoying the struggles along the way.

In this conversation, Andrew shares some of the workflows required in a young, small, and nimble company, as well as his experiences testing personal productivity methods and morning routines.

Catch up with Andrew on his own show, The Global Startup Movement

 

Show Notes & Links Andrew is “Head of Product” for Tradeversity Early stage startups require the wearing of many hats 

"Design is the question of taking what's in the mind and manifesting them into reality."

—Andrew Berkowitz

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Tradeversity is exclusive to higher education students Andrew graduated from Virginia Tech .edu, .ac.uk — educational TLDs Sharepoint, and other internal marketplaces within corporations are rather outdated 

"Product Design is more like being an inventor than a designer."

—Prescott Perez-Fox

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"The most important aspect of building a product is gaining empathy for users."

—Andrew Berkowitz

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Ideo Design Thinking can mean different things 5 elements of D-Thinking: gain empathy → define problem → ideation → prototype → test & iterate Andrew worked at a large bank before joining a startup Scrum Master (in Agile Project Management) 

"The speed at which a project is moving is directly proportional to the energy involved."

—Prescott Perez-Fox

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"Innovation comes from failure; Having the freedom to fail allows us to innovate."

—Andrew Berkowitz

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Ready, Fire, Aim by Michael Masterson on Amazon and on Audible
Andrew runs his own podcast, The Global Startup Movement Nootropics, cogntive-enhancing pills Nootrobox Andreessen Horowitz, Venture Capital firm “Sprint Pills” as an alternative to coffee 

"The culture and the habits are more important than the tools."

—Andrew Berkowitz

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"The tool you use should reflect the system you've set up, and the mindset behind that."

—Prescott Perez-Fox

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The 1800 Exercise Tradeversity was launched from a content award — $20k and a year’s worth of office space Think And Grow Rich by Napoleon Hill on Amazon and on Audible
Conspiracy, from the Latin conspiratare, meaning “to breathe the same air” Virtually Reality, and opportunities for collaboration Ready Player One by Ernest Cline on Amazon and on Audible

"A Virtual Reality device is an empathy machine."

—Andrew Berkowitz

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Marie Poulin, not part of the “cult of 5:00am” Entrepreneur on Fire Andreesson Horowitz Podcast The Tim Ferriss Show Amazon Kindle Audible Gadgets have to fit “The Three B’s”: Beach, Bed, Bath Millennials read more than Baby Boomers Amazon opens brick-and-mortar book stores  The Global Startup Movement  Andrew Berkowitz on Twitter  Andrew Berkowitz on Facebook  Andrew Berkowitz on LinkedIn Tools Tradeversity Walletpop Craig’s List Agile Development Whiteboards Trello Nootropics Techniques Understand the emotions of your users. This will bring insight. Employ Design Thinking; bring in real people and get your hands dirty Experiment with “packaged services” From a corporate setting, the thing you can learn most is working with diverse teams The 1800 Exercise: describe how projects get done in the year 1800 (using only parchment & quill)  Habits Keep Trello tidy; not started → in-progress → done Have regular Sprint-planning and Retrospective meetings Wake up around 6:00am for yoga, weightlifting, or running Feed your subsconscious mind until it takes over Try Audible.com Free for 30-Days

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14. Everyday Productivity and Striving for Excellence After Losing All Sense of Sight, with Author & Entrepreneur Tanner Gers
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Description:

Tanner Gers (@TannerGers) is an author, entrepreneur, and paralympic athlete. Blinded in a car crash at age 21, Tanner has learned entirely new methods of communication and working.

In this conversation, Tanner discusses some of the technology — both lo- and hi-tech — he uses to experience the world in the absesnce of sight. We also share all-purpose productivity tips and examine his morning routines.

Show Notes & Links Tanner describes himself as "Creative and Successful", hence the Creative Success Podcast

"I get the most fulfilment from serving other people."

—Tanner Gers

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Tanner is a Paralympian sprinter Tanner is also a speaker, author, blogger, podcaster, producer, and coach  Todd Henry, and other writers, have been on the show previous (herehere, and here, for example) Tanner embarked on a "personal development journey" after being struck blind

"I use Technology to do everything, and I'm so grateful for it."

—Tanner Gers

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ADD The importance of reading to your children Tanner turned to music (and dancing) in his new blindness. That turned to creative writing for lyrics, and other prose.

"A picture's worth 1000 words. I was quite the talkative person; I would overcompensate for the lack of visual input."

—Tanner Gers

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Screen reading software, build into Mac OS X, iOS as "voiceover" Jaws, screenreader for Windows Ray Charles Blind people are remapping their senses via "sonar" Human Echolocation The British boy learning from "Bat Boy" Spark from CBC Radio Spark 268, the episode covering sight-aiding and other sensory technology

"I'm very blessed to know what a 747 looks like, what a sunset looks like, what blue looks like."

—Tanner Gers

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Dan Greene, born blind now writes missile-guidance software for Raytheon Putting Your Pen to Paper, episode 5 of Creative Success show Braille — Grades I and II Tanner had a question about "Quest Ion" Morse Code Tanner took a sleep study; was disturbed 100x in 6 hours

"Installing a daily routine will take your game to the next level."

—Tanner Gers

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"Education is what remains after you've forgotten everything you learned in school."

—anonymous

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Prescott studied Mechanical Engineering & Mechanics Laminar Flow Adiabatic Compression vs. Isothermal Expansion Thermal Expansion Valve (Refridgeration)

"When you split the atom, energy escapes. When you switch tasks, attention escapes."

—Prescott Perez-Fox

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Amy Porterfield Hal Elrod (leader of "The Cult of 5:00am") Professional Rugby League in America  Creative Success Show  Tanner Gers on Twitter  Tanner Gers on Facebook  Tanner Gers on Instagram  Tanner Gers on LinkedIn  Tanner Gers on YouTube Tools Brainport, let's you "see" with your tongue Jaws Techniques Turn off technology when it's time to focus on content Develop a verbal memory so you don't have to re-read what you just wrote Sleep with earplugs if you wake easily due to noise Sleep with music at low volumes (like Prescott has done since 1999) Test different methods; don't blindly follow gurus Alternate hard days with lighters days regarding fitness training. Use those recovery days. Habits Stick to your daily routines Go through mental routines first thing in the morning (gratitude, etc.) before you get out of bed Serve someone else early in the day Read daily and track/remark on what you read Block your day into half-day chunks TRY AUDIBLE.COM FREE FOR 30-DAYS

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15. B-SIDE: How to Speak with Confidence On The Mic and In Person, with Christina Canters
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Description:

Christina Canters (@CJCanters) is the founder of The C-Method and host of the Stand Out Get Noticedpodcast. Her work as a speaking and confidence coach has taken her around the world, including recent appearances in Chicago, Florida, and New York City.

This talk, recorded live at the New York City Podcast Meetup on July 12, 2016, features Christina coaching our members — most of whom are podcasters themselves — on how to speak better, have more confidence, and express their most authentic selves behind the mic, and in person.

Show Notes & Links The New York City Podcast Meetup Recorded at Vector Media Americans love to approach people and talk about nothing Prescott appeared on The C-Method on the topic of avoiding awkwardness

"If you want to grow and building your own confidence, you've gotta push yourself out of your comfort zone."

—Christina Canters

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"To build your confidence as a speaker, you must know your value."

—Christina Canters

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Christina plays the ukulele Amy Cuddy TED talk on body language

"You don't have to be great to get started, but you have to get started to be great."

—Zig Ziglar

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Presentation Skills for Design Students, Christina's first podcast Mark Manson's Blog Steal Like An Artist by Austin Kleon on Amazon
Christina's notes from Podcast Movement 2016 Obvious to You. Amazing to Others by Derek Sivvers Pat Flynn Andrew Warner  The C-Method  Christina Canters on Twitter  Christina Canters on Facebook  Christina Canters on Instagram  Christina Canters on LinkedIn  Christina Canters on YouTube Techniques Ask three people "What do I do well?" and "Why is this important?" Create a folder called "Crush It" in Evernote. Save screenshots of praise. Watch your language; avoid "just" and "only" Practice confident body language; hold the superhero pose for 2 minutes Paint a picture of your ideal audience Stop caring what other people think Focus on the 33% who really appreciate you, the rest will follow TRY AUDIBLE.COM FREE FOR 30-DAYS

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16. The Tools I Use to Run Starship Design, a look at Software and Services for a Solo Design Practice
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Description: Show Notes & Links Prepare to Share Places to Learn Business Skills Online The Previous Episode with Sally Hogshead The full catalogue of The Busy Creator Podcast episodes The Busy Creator Podcast 80 — The April Fool's Episode Starship Design, Prescott's design business Dual monitors Apple Cinema Display and old Dell monitor 4:3 ratio vs. 16:9 ratio displays (Macs use 16:10, actually) Hi-dpi screens Wacom Intuos 3 wide format tablet  Logitech K750 Wireless USB Keyboard  The Busy Creator Podcast 6 w/Bill Wadman Hackintosh Prescott prefers Safari, also runs Chrome "The Chrome" Safari extensions (Ad-block, Pinterest, etc.) Prescott [still] uses an iPod Classic Prescott doesn't use Music RIP CastRoller ChimpFeedr, from MailChimp Twitter for Mac Alfred tweets from the system Mac OS X built-in social sharing Faffing, a definition Slack (both for work and for personal) Email is very personal Prescott uses Postbox (but still doesn't like the interface of v4) Mozilla Thunderbird Nylas N1 Airmail (too smart for Prescott) Prescott doesn't use Apple Mail Adobe Creative Cloud Prescott uses Adobe Bridge, not mini-Bridge (which is now discontinued) Adobe TypeKit Extensis Suitcase Fusion CS3 "still works" Adobe XD, up and coming Sketch Adobe Audition Adobe Lightroom Prescott doesn't use Apple Photos, and before that, iPhoto Coda Transmit, also from Panic Software SourceTree, from Atlassian BitBucket GitHub Byword RIP Bean Microsoft Office (Word, Powerpoint, Excel) Apple iWork (Pages, Keynote, Numbers) InDesign Harvest WaveApps Chase Amazon Visa card Cushion Expensify Quickbooks Prescott has also used BillingsFreshbooksFreeAgentHarpoon The Busy Creator Podcast 31 w/Bryan Orr, Project Management & Collaboration Tools Freedcamp The Busy Creator Podcast 63 w/Angel Grablev, CEO of Freedcamp Asana Basecamp Trello Kanban board (swim lanes, phases)Phases/swim lanes in Freedcamp's Kanban view[/caption] Freedcamp iOS app Teamwork.com (Projects) 17Hats Workamajig VLC MPlayerX RIP Movist 0.6.8 QuickTime Player 7 Pro TinkerTool Onyx Yosemite Disk Utility ClipMenu Dropmark & Cloud.app Blog Post about Quick-Sharing and Quick-Saving 1Password Quitter PushBullet The Busy Creator Podcast 39 w/Steve Dotto Steve Dotto reviews PushBullet RescueTime Reddit.com Default Folder X XtraFinder TextExpander Article on using TextExpander with Markdown Growl Carbonite Amazon Cloud Storage Alfred LittleSnitch

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17. B-SIDE: Marie Poulin & Prescott Perez-Fox Discuss "Deep Work" by Cal Newport
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In this Bonus episode, Marie & Prescott sit down to discuss the book "Deep Work" by Cal Newport. Together with the live audience consisting mainly of Marie's students from Digital Strategy School, the two dive into the book's topics and themes, including social media distraction, time-blocking, retreats, accountability partners, single-tasking, meditation, and more. The conversation also strays to general purpose productivity chatter, along with answering some Q&A from the audience. Get in touch with Marie via digitalstrategyschool.com and Prescott via busycreator.com



18. What Sally Hogshead Learned Working in America's Top Ad Agencies, and How That Shaped Her Work as an Author
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Description:

Sally Hogshead (@SallyHogshead) is an author, speaker, and entrepreneur. Following a career in advertising, she evolved her career and reoriented toward building significance for other professionals and creatives.

In this conversation, Sally discusses the phases of her career (so far), shares some of what she learned on the ground with advertising heroes, and remarks on the challenges of writing long-form books as a person who naturally bends toward the quick win.

Check out Sally's latest book Fascinate and catch up with her on BrandFascination.com, for a start.

GET THE EPISODE Download The Busy Creator Podcast, episode 86 (MP3, 38:43, 18.7 MB) Download The Busy Creator Podcast, episode 86 (OGG, 38:43, 21.6 MB) SUBSCRIBE TO GET NEW EPISODES

 

Subscribe to The Busy Creator Podcast on iTunes or on Android or on Google Play Music

Show Notes & Links Sally and Prescott have worked together on a varied of projects since 2011 Prescott discovered Radical Careering during his first job, which wasn't a very good job. When Sally found advertising, it was "love at first sight" Portfolio Center and their Copywriting course Sally's first career phase was not being awarded or recognised as a student, but discovering that's hardly the entire game

"The most interesting creative ideas aren't going to be acknowledged at first, because they're not populist."

—Sally Hogshead

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Fallon McElligott Rice, now just Fallon Her Second phase was working with smart people on rapid-fire projects

"You want to be the dumbest person on the team."

—Sally Hogshead

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Her Third phase was disillusionment when inheriting a management role

"It takes a completely different mindset to be with people than from being with my ideas."

—Sally Hogshead

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The Fourth phase was expansion to create ideas beyond an ad into the wider world [as an author, speaker, etc.]. Sally was the Creative & Managing Director for Crispin Porter + Bogusky for their Los Angeles office CP+B's LA Office opened its doors on Sept. 10, 2001

"It's easy to be creative when the world has a big budget and optimism and a love for what hasn't been discovered."

—Sally Hogshead

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"In order to be a creative leader, you have to be able to lead people through the darkest times."

—Sally Hogshead

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"It's impossible to have creative ideas in an oppressive environment."

—Sally Hogshead

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48 Laws of Power by Robert Green & Joost Elffers on Amazon and on Audible

 

 

Kerning pairs (such as FA) [caption id="attachment_3445" align="alignnone" width="478"]Kerning Pairs[/caption] There used to be a natural (ten day) cycle with print advertising. There was time to work on stuff.

"I'm still a geek with words."

—Sally Hogshead

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Paste-ups Bill Westbrook Jean Robere

"One for the reel, one for the meal."

—advertising adage

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"Don't be a worrier, be a warrior."

—Tony Robbins (and Prescott, ironically)

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Clients would cut their marketing budget during the recession. Remember this? or this? Tibor Kalman (1949-1999) Design, like Jazz, is a generational artform John Coltrane played with Miles Davis who played with Charlie Parker Armin Vit worked with Michael Bierut who worked with Massimo Vignelli A lot of NYC agencies did annual reports, but didn't show it in the portfolio Medieval Stonemasons

"Signifance doesn't live in one piece. It lives in a movement or a body of work."

—Sally Hogshead

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The Martin Agency The One Show, advertising awards show Varnish, in print TBWA/Chiat/Day Wieden+Kennedy Goodby Silverstein & Partners Bob Barrie, Art Director binomial nomenclature Print finishes by thickness: Varnish → UV → Aqueous Print finishes by lustre: Dull → Satin → Hi-Gloss Nightclub Flyers Fascinate achieved New York Times Bestseller status Sally admits to not being great with long content (100,000 word books) How The World Sees You by Sally Hogshead on Amazon and on Audible

"Revisions suck my soul. Creation enlivens me."

—Sally Hogshead

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"writing-tired", when Prescott feels uninspired to write blog posts, etc.

"I can't write anything great for the first hour. I have to get into a trance."

—Sally Hogshead

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Antiproton The 9 Habits of Highly Creative People, a free guide from The Busy Creator

"The hardest part about writing isn't writing, it's finishing the dishes."

—writers' adage

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Prescott and Sally got connected on social media Starship Design on Facebook  Sally Hogshead on Twitter  Sally Hogshead on Facebook  Sally Hogshead on Instagram  Sally Hogshead on YouTube  SallyHogshead.com  HowToFascinate.com/blog  BrandFascination.com Tools MacBook Noise-cancelling headphones Techniques Don't let the Creative Director and Managing Director be the same person; there needs to be a healthy tension between the two. Remark not only on awards won and praise given, but hard times which shape your character Examine any project via its priorities "Quality of Work", "Quality of Life", or "Quality of Compensation." Pursue the areas of work that feel like a "wellspring" of creativity; avoid "creative agony" Create an Idea Wall, and hang up your projects as you think of them Block time (at least 3 hours) to sink into writing Listen to music that reflects the sort of writing you're aiming for Designate externally- and internally-focused work (email vs. writing content) Habits Write down the words you use when mentoring, and which you need to hear Appreciate craft, even if it takes slightly longer Periodically examine your work and your agency to align with influence: Creative, Financial, or Cultural Shape expectations around you; follow the type of work that suits you best Take advantage of "swiftness"; don't analyse or think about ideas and instead just act (especially on side projects and writing ideas). Go to bed early; write in the morning. TRY AUDIBLE.COM FREE FOR 30-DAYS

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19. How Victor Yocco Uses Everyday Psychology in User Research, Testing, and Design
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Description:

Victor Yocco, PhD (@VictorYocco) is a writer and researcher, working in the field of digital design. His background in psychology gives him unique insight into how people interact with websites and applications, which in turn helps his design team build intuitive, functional projects.

In this conversation, we discuss methods of user testing, stumbling blocks that design studies make regarding psychology, and a bit of his studio workflow and habits.

 

Use code pcyobusy to receive 39% off the cover price for Victor's book, Design For The Mind

Show Notes & Links
Victor Yocco doesn't like titles, but describes himself as a researcher for user experience and digital design

"Academic literature is often very inaccessibly written."

—Victor Yocco

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Fine Arts vs. Applied Arts Paola Antonelli on The Colbert Report, 2013

MoMA

"Incorporated psychology into design doesn't have to be this huge thing."

—Victor Yocco

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Design For The Mind by Victor Yocco on Manning Books

 

Don't Make Me Think by Steve Krug on Amazon

 

Big-Ass Buttons

"It's so easy a caveman can do it" campaign from Geico
[av_video src='https://www.youtube.com/watch?v=e8aj1AlYvxI' format='16-9' width='16' height='9']

heuristics, or mental shortcuts, take the place of finding information yourself.

Whiteboard sessions, focus groups, interviews — other research tactics

Jeff Sauro, Measuring U

Quantifying Usability

"You'll find 85% of potential usability issues just off 5 users."

—Jeff Sauro

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Lay People, which Prescott affectionately calls "Muggles"

The Design of Everyday Things by Don Norman on Amazon and on Audible

 

"There is a point of 'Good Enough' in digital design."

—Victor Yocco

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Analysis Paralysis

Minimum Viable Product

An earlier episode with Kirsten Modestow

Photoshop

Sketch

Full Stack Anxiety
[av_video src='https://www.youtube.com/watch?v=N470hsHKXNc' format='16-9' width='16' height='9']

Spider Web Diagram

Distribute Strength, Dexterity, etc.
[caption id="attachment_3409" align="alignnone" width="601"]Role-Playing Games require you distribute your skills[/caption]

"Designers are usually people who enjoy solving problems."

—Victor Yocco

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Sally Hogshead

Social Identity Theory

Contextual Inquiry, observing the user in his native habitat aka "shadowing"

Undercover Boss, the one where the girl puts barcode on her arm for easy scanning

Debuke, IA

How to un-jam a tractor-trailer from a highway overpass? Let some air out of the tires.

90% of MS Word users only utilise 10% of the features

VictorYocco.com

Use code pcyobusy to receive 39% off the cover price for Victor's book, Design For The Mind

 Victor Yocco on Twitter

 Victor Yocco on Facebook

 Victor Yocco on LinkedIn

Tools SPSS, statistics software MS Office Post-Its Box Slack Techniques Layer Cake approach (low level, medium level, high level) Respect the users' time by making simple interfaces, functions Don't just show your designs to other designers — they think differently, which might not see what the lay person sees Include additional team members, representing design, writing, project mgmt., etc. Record user testing sessions to easily refer other team members to particular moments Conduct a UX Assessment or heuristics Review before beginning a project Habits Build in heuristics (mental shortcuts) into your work Look to Usability testing to reveal users' instinct or assumptions Provide challenges for designers and creative staff; they naturally want to wrestle with problems and their solutions Search for methods to stay with a project until the end (even if you get bored with it) Set aside time in the evening to write TRY AUDIBLE.COM FREE FOR 30-DAYS

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20. Taking Risks and Leaving New York to Build a Family Publishing Business, with Bryony Gomez-Palacio of UnderConsideration — The Busy Creator Podcast 84
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Description:

Bryony Gomez-Palacio (@BryonyGP) is a co-founder of UnderConsideration, an all-purpose publishing and design business based in Austin, TX. Along with husband Armin Vit, Bryony publishes several blogs including Brand NewQuipsologies, and FPO, in addition to publishing several books, and hosting the annual Brand New Conference.

Armin was a guest on episode 3 of The Busy Creator Podcast back in Februrary 2014, making this chat an unofficial sequel. In the intervening years, Bryony and Armin have refined their workflow, taken new risks such as planning a version of the BNConf in Amsterdam, and still manage to balance family life with new creative endeavors.

In this conversation, Bryony discusses the origins of UnderConsideration and how she and Armin transitioned out of their New York design roles, moved to Austin, and managed to create a viable business in spite of a few close calls financially.

Show Notes & Links Bryony is one half of UnderConsideration Armin Vit, the other half, was an early guest on The Busy Creator Podcast Bryony describes herself as a "content generator" for graphic designers Bryony & Armit work from home, in the converted master bedroom Armin wakes up early to write his blog posts; Bryony wakes up early to get things done and kids ready for school The first Brand Nieuwe Conference in Amsterdam is taking place in June 2016 VAT It's still a hassle to sell internationally, even selling books to Canada Bryony had to pay customs fees for a baby's onesie The BNConf is UnderConsideration's main source of income, but only occurs once per year HOW LiveFUSEAIGA ... other design conferences Eventbrite Bryony and Armin were living in Brooklyn, working at Addison and Pentagram, respectively For about two years, they worked in their basement, taking care of the baby "Mommy brain" makes it tough for new mothers to focus or to rapid-switch between modes

"We were living in a city that had a lot to offer, but living within a 10-block radius."

—Bryony Gomez-Palacio

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Bryony was home-schooled on a farm without electricity for two years

"It took me two years to be able to say 'I live in Austin, TEXAS'."

—Bryony Gomez-Palacio

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Byrony & Armin visited Austin and within 3 days had made an offer on a house Professional couples in Brooklyn can have a household income of $150,000 ... and still be struggling The cost-of-living between New York and Austin You would need around $7,320.33 in New York, NY to maintain the same standard of life that you can have with $4,400.00 in Austin, TX (assuming you rent in both cities) Hand-stitching covers for the BNConf Bryony can shoe a horse [av_video src='https://www.youtube.com/watch?v=ZdiqQTKGoUI&t=20s' format='16-9' width='16' height='9'] Another couple, John & Kate, on The Busy Creator Podcast episode 50

"We need to be very, very efficient. We don't have time to procrastinate and explore."

—Bryony Gomez-Palacio

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Dyslexia, and its link to coding

"We spend a lot of time at design school in order to make pretty spreadsheets."

—Bryony Gomez-Palacio

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"One thing we always fear is stability & stagnation."

—Bryony Gomez-Palacio

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AIforGA The highly-controversial UnderConsideration website  Bryony Gomez-Palacio on Twitter  Bryony Gomez-Palacio on Facebook  Bryony Gomez-Palacio on Instagram  UnderConsideration on Twitter  BrandNew by UCllc on Facebook  UnderConsideration on Instagram Tools Standing desks with stools Google Sheets iCal/Calendar Endicia AccountEdge Techniques Integrate your workouts with other errands (e.g. biking the kids to school) Find someone "on the ground" if you're doing business in a foreign country Plan, perhaps using a spreadsheet that spans 20 years Split your household income between one full-time and one freelance salary Plan your move based on where winter can reach you Divide business duties based on who can handle interruptions (admin/finance vs. creative) Keep it real when providing design feedback, especially to your partner! Collaborate on a spreadsheet or document, concurrently even Stagger which marathons/half-marathons you run as a couple; two partners training can be overwhelming Use running time to work through problems Habits Keep a structured daily schedule (down to the minute) Explore where you can multi-task to be more efficient Work at opposing standing desks for easy collaboration Don't get attached to designs or ideas; move away quickly if something is not working  Integreate your home and work calendars; keep it sacred Don't work on weekends TRY AUDIBLE.COM FREE FOR 30-DAYS

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21. Workflows for a Small Software Company with In-House Designers Kyle Bollinger & Kristin Burkhart — The Busy Creator Podcast 83
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Description:

Kyle Bollinger (@WhoaKB) and Kristin Burkhart are the in-house design team for PureChat, an software tool enabling websites to offer chat-based support. Dividing their duties between product and marketing, Kyle and Kristin have developed a workflow that allows them to work swiftly and efficiently, while still experimenting with new industry practices.

In this conversation, we discuss company culture for a small SAAS startup, how the designer collaborate with internal stakeholders, and some unravel technical challenges around versioning and fast iteration.

GET THE EPISODE Download The Busy Creator Podcast, episode 83 (MP3, 37:04, 17.9 MB) Download The Busy Creator Podcast, episode 83 (OGG, 37:04, 16.5 MB) SUBSCRIBE TO GET NEW EPISODES

 

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Show Notes & Links Kyle is a product-focused UI/UX designer Kristin is a marketing and web focused-design PureChat is chat software for websites SAAS Both Kyle and Kristin started at agencies, working for multiple clients, before going in-house with PureChat

"Creating something from scratch is very different than iterating on something."

—Kyle Bollinger

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Prescott hates calling software-as-a-service a "product" Austin Kleon Show Your Work by Austin Kleon on Amazon
Self-licking ice cream cone

"We're creating a living document through each other's work."

—Kyle Bollinger

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TechCrunch

"The speed at which a company can operate is inversely proportional to how much time it takes to find the answer to a question."

—Prescott Perez-Fox

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AxoSoft Nerf Guns Gangplank, co-working space in Chandler, AZ RIP LayerVault Wake Split-testing aka A-B testing The Information Diet by Clay A. Johnson on Amazon
Sidebar.io by Sasha Medium, and the occassional article about Millennials and their cereal-buying habits Audible The Three Laws of Performance by Steve Zaffron & Dave Logan on Amazonand on Audible
Sprint by Jake Knapp & John Zeratsky on Amazon and on Audible
KyleBollinger.com KristinAshley.org  Kyle Bollinger on Twitter  Kyle Bollinger on LinkedIn  Kristin Burkhart on LinkedIn Tools Slack InVision Illustrator Photoshop Sketch Google Docs Moleskine AxoSoft GitHub Medium Techniques Continuous gather user insight, even if it's only images or screenshot review Find a "theme" with each release or feature-set Get quick feedback from your teammates; no need for formal gatherings Work off the same agile board as your dev team Screenshare with your remote teammates Use InVision to create Brand Guidelines Try to answer the questions "Who do I talk to ..." before they arise Keep your micro-iterations in a document; use a version-style naming system, eg. screen1a-kyle-001 Habits Prank your officemates Continually monitor the site (heatmaps, split testing) Wake up early, get into the office and be creative Join office workouts and activities Share resources and findings with teammates TRY AUDIBLE.COM FREE FOR 30-DAYS

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22. How to Identify and Control the Frustrating Voice In Your Head, with Author, Artist, & Teacher Danny Gregory — The Busy Creator Podcast 82
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Description:

Danny Gregory (@DannyGregory) is an advertising veteran who has worked across just about medium of creativity, including writing, design, photography, and teaching. He's published several books including his latest, Shut Your Monkey.

In this conversation, we examine the topics of the book which include self-doubt, anxiety, distraction, and other mindset struggles faced by creative pros.  Shut Your Monkey by Danny Gregory

Keep you with Danny on his website or his blog. Shut Your Monkey is now available for order.

  GET THE EPISODE Download The Busy Creator Podcast, episode 82 (MP3, 55:39, 40.4 MB) Download The Busy Creator Podcast, episode 82 (OGG, 55:39, 30.1 MB) SUBSCRIBE TO GET NEW EPISODES

 

Subscribe to The Busy Creator Podcast on iTunes or on Android

Show Notes & Links
According to his website, Danny is an artist/author/creative director/blogger/teacher/speaker Danny's new book, Shut Your Monkey Sketchbook Skool Danny has worked in Hanoi and Doha to build creativity schools Danny has blogged for 12 or 13 years, published his first book 14 years ago In advertising, Danny has been a CD, ECD, and CCO

"Advertising is weaponised art."

—Prescott Perez-Fox

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"Advertising agencies no longer have cornered the market on creating advertising."

—Danny Gregory

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Absolut Vodka Ads https://www.youtube.com/watch?v=pVcbasIb8lQ Wazuuuuup https://www.youtube.com/watch?v=W16qzZ7J5YQ

"A single tweet can have much more impact [than advertising]."

—Danny Gregory

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The Dress Jen Briney, who runs Congressional Dish podcast Media dollars that Donald Trump has "earned" Paid vs. "Earned" Media Spend Mad Men Conan O'Brien used to write for The Simpsons (video discussion with alumni writers) https://www.youtube.com/watch?v=DtJ28qOEG1g

"The core of social media is authenticity."

—Danny Gregory

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Charlie Sheen No Brown M&Ms! Flow, and obstacles to achieving it Gollum Gollum

 

 

"Creativity plays a far bigger role in our everyday than it did in the past."

—Danny Gregory

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Hardwiring Happiness by Dr. Rick Hanson The War of Art by Steven Pressfield on Amazon and on Audible
The Icarus Deception by Seth Godin on Amazon and on Audible

"Creativity is inherently about change, risk, uncertainty."

—Danny Gregory

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Thomas Edison found "10,000 ways that won't work" to make a lightbulb.

"When a great idea appears it's going to stand up and sing."

—Danny Gregory

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Shut Your Monkey originated from a blog post, and evolved into a series of posts, then a talk. Show Your Work by Austin Kleon on Amazon
Radical Careering by Sally Hogshead on Amazon
Number 17 (now 8 and a half) Rachel Willey, graphic designer Whitney Museum The Met The HOW Conference Kaizen - continuous incremental improvements as opposed to a "win"

"You don't come up with your life's work and then stop working."

—Danny Gregory

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DannyGregorysBlog.com Forthcoming Shut Your Monkey Weekly podcast, featuring "Monkey Tales"   Danny Gregory on Twitter  Danny Gregory on Facebook  Danny Gregory on Instagram  Danny Gregory on YouTube Tools Evernote Scrivener, book authoring software Art supply cart Techniques Understand what your "monkey" is saying, before anything else Don't argue with the monkey when he speaks in extremes Acknowledge the risks we've taken, the work we've accomplished Use your phone or a notebook to jot notes into Evernote Take "book ideas" and break them out into blog posts; return the prose as potential section. Leave big tasks unfinished so you have a place to resume the next day Habits Be available to work all the time (be a honeybee) Defend yourself against other peoples' monkeys Constantly feed on the raw materials that will become a good idea Move around the house to vary your working space Post consistently on your blog, 5 days a week at 7:00 am Tackle creative problems first thing in the morning Visit the library, take out books

// khy3m5vf



23. The Trouble with Workplace Hierarchies, and What We Can Do About It, with Jonathan Raymond — The Busy Creator Podcast 81
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Jonathan Raymond (@JonathanRaymond) is an author, coach, consultant, and CEO of Refound, working with business leaders and managers to install better workplace habits and company culture, including mentoring. Over the years, he's seen numerous workplace dynamics, not just within the creative fields, and shares some of his patterns with us.

In this conversation, we search for definitions of culture, discuss the differences between mentoring and simply bossing, and offer some advice for both the employee and the manager to build better relationships and in turn, a better team.

Jonathan has written a book, Good Authority, which will be released later in 2016. Support his efforts by reading more about the book and by pre-ordering.

GET THE EPISODE Download The Busy Creator Podcast, episode 81 (MP3, 52:36, 25.4 MB) Download The Busy Creator Podcast, episode 81 (OGG, 52:36, 28.7 MB) SUBSCRIBE TO GET NEW EPISODES

 

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Show Notes & Links Jonathan "helps managers become mentors" Many companies talk about innovation, but a "gap" appears when they don't build the conditions

"Culture is 'This is how we do it here.'"

—Jonathan Raymond

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Gallop says "7/10 employees are actively disengaged from their job" Rolodex Jeff Goins appeared on The Busy Creator Podcast

"Culture is Context."

—Jonathan Raymond

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The First Rule of Fight Club [av_video src='https://www.youtube.com/watch?v=dC1yHLp9bWA' format='16-9' width='16' height='9']

"The First Rule of Culture Change is not to talk about it."

—Jonathan Raymond

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Undercover Boss Ivory Tower

"We over-rely on our strengths. We default to the things we're good at."

—Jonathan Raymond

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"You're not on the same team; You own the company."

—Jonathan Raymond

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AT&T/Ma Bell

"You can't afford not to invest time into you [your people]."

—Jonathan Raymond

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"If you invest in someone, they might leave. If you don't invest in someone, they'll definitely leave."

—Prescott Perez-Fox

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Jonathan was the Chief Brand Officer of E-Myth

"When creative people go off the rails, they hold the rest of the team hostage."

—Jonathan Raymond

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Studio culture is fundamentally about experimentation Agile methodology

"Freedom's just another word for nothing left to lose."

—Janis Joplin

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"More Yoda, less Superman."

—Jonathan Raymond

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"95% of the work in any business is identical."

Business Adage

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"The bad thing isn't the hierarchy; it's abusive people in a hierarchy."

—Jonathan Raymond

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Hierarchy in the Catholic Church, and their big hats SalesForce

"Write drunk, edit sober."

—Ernest Hemingway

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ReFound.com GoodAuthorityBook.com  Jonathan Raymond on Twitter  Jonathan Raymond on Instagram Tools SalesForce Hubspot Techniques Break away from the victim mindset; share what you're working on and struggling with Make bold requests — to attend conferences, meetings, etc. Be a Mensch, make that connection Habits Practice being loose, unfinished Take steps in the other person's direction before discussing tension or issues Give your creative team room to be creative (so they don't turn into administrators) Create some distance to reinforce the idea of being a "boss" TRY AUDIBLE.COM FREE FOR 30-DAYS

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24. Escaping Web Design to Build a Thriving Software Business, with Edger Co-Founder Laura Roeder — The Busy Creator 79
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Description:

Laura Roeder (@LKR) is the co-founder of Edgar, a social media scheduling and management tool. Laura began her career as a web designer, moving first to solo practice, and then to social media consulting.

From this conversation, you'll learn how Laura transitioned away from work-a-day design and into entrepreneurship, how her team at Edgar manages their software development, and some of the philosophies behind their hiring and company management. 

One thing we don't cover are the features of the software itself, and the idiosyncrasies which separate Edgar from competitors like Hootsuite or Buffer. To learn more about Edgar itself, scroll down to the show notes for examples of Laura explaining in further detail on other podcasts, and some embedded videos showing off Edgar itself.

That said, Laura and her team have offered listeners of The Busy Creator a free month of service for Edgar. Sign up before May 31, 2016 and use the code SUNANDSURF.

 

GET THE EPISODE Download The Busy Creator Podcast, episode 79 (MP3, 49:06, 23.6 MB) Download The Busy Creator Podcast, episode 79 (OGG, 49:06, 25.0 MB) SUBSCRIBE TO GET NEW EPISODES

 

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Show Notes & Links Laura Roeder describes Edgar in greater detail on Smart Passive Income #132 ... and on EOFire #802 ... and on Online Marketing Made Easy #35 Laura describes herself as the founder of Edgar, at least today Laura started as a web and graphic designer, worked at a design agency when she was a fresh graduate Her rationale for leaving her agency job was largely that it would take a really long time to get to do the work she fancied. 10,000 hours Laura was inspired more by business owners than design practitioners Chamber of Commerce

"I felt like a fish out of water because I was so much younger."

—Laura Roeder

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World of Warcraft is the New Golf Laura replaced her salary the first year, then doubled her earnings the following year. The transition from Paid Services → Packaged Services → Retail Packages

"It felt a lot easier to sell an online class than to get individual clients."

—Laura Roeder

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Gary Vaynerchuk Laura's clients were asking about social media; there was a swelling  Biography from A+E The Dash was the newsletter from LKR Social Media

"It was always a business. I didn't start with a blog."

—Laura Roeder

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Laura's team works remotely Lean Startup Methodology Laura's husband Chris is the lead developer/CTO for Edgar Ruby on Rails The 4-Hour Workweek by Tim Ferriss On Amazon and On Audible
Edgar is 16 people strong (development, marketing, customer service) Team Edgar doesn't use Sprint/Agile methodology. They simply make priorities and do them. Edgar ties their QA into Customer Service

"We don't make major changes to our software. We're focused on iterative improvements to what we already do."

—Laura Roeder

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DIY Network/HGTV Mike Holmes Amazon tests features very carefully

"Always run split tests on the home page and signup page"

—Laura Roeder

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"I wasn't that passionate about design. I was interested in other elements."

—Laura Roeder

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False Negatives in hiring The Narcissism of Minor Differences

"If you're talking to the HR Manager, you're doomed."

—Prescott Perez-Fox

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The Edgar Blog  Laura Roeder on Twitter  Laura Roeder on Facebook  Laura Roeder on Instagram  Laura Roeder on LinkedIn  Edgar on Twitter  Edgar on Facebook Tools Skillshare Edgar Slack Trello Flow Google Hangouts Confluence Kissmetrics Jira Mailchimp Visual Website Optimizer Evernote Google Docs Pocket Techniques Think of the "Worst Case Scenario" before you quit Start with freelancers before hiring full-time staff Create a Wiki for shared information (customer service, company values, etc.) Methodology is more important than software When A/B testing, use dramatic comparisons; two completely different versions  Habits Have a planning meeting every Monday and retrospective meeting every Friday Always write multiple subject lines Make lists in Google Docs (don't overcomplicate it)

25. Evolving a Blog into a Brand and a Business with Writer and Clients From Hell Chief Bryce Bladon — The Busy Creator 78
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Description:

Bryce Bladon (@BryceBladon) is a freelance writer and editor of the popular blog Clients From Hell. Bryce has been editing and curating the site for years, and has overseen dramatic growth both in blog readership and in creating outside partnerships, products, and offerings. 

In our conversation, we discuss the origins of Clients From Hell, how a blog can become a viable business, and how all of us who provide services can avoid clients from hell to have a better working life.

Bryce has recent authored the second book from Clients From Hell, Hell To Pay, concerning the ever-popular topic of getting paid for freelance work and avoiding money-related drama.

 Hell To Pay, the new book from Clients From Hell

Listeners of The Busy Creator can save 50% by using code "BusyCreator" when purchasing from this link.

 



26. Culture and Habits for a Three-Person Design Studio with Designer and Agency Boss Kristine Neil — The Busy Creator Podcast 77
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Kristine Neil (@TheKNeil) is head of branding and design company Markon Brand Design. She purchased Markon when it was an old-fashion sign company, and has since transformed it into a small creative studio, now boasting a team of three.

In our conversation, we cover the quirks and rituals used by the team at Markon, Kristine's personal productivity habits, and the general challenges that face all busy design teams nowadays.

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Show Notes & Links Kristine describe her work as "varied" Markon is a small agency focusing on branding for small- to medium-sized businesses Kristine purchased Markon rather than founded it. Previously, it was a sign company. The Markon team is now three strong — Kristine, Mike, and Jenna

"It's a scary thing to say 'I need some Help'."

—Kristine Neil

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Kristine started by adding contractors/freelancers before bringing in full-time employees Prepare to Share — an article and podcast episode about bringing additional people into your workflow Kristine is a systems person, admits to being slightly ADD

"Get ideas out of your head. People aren't mind-readers."

—Prescott Perez-Fox

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"Always organize things for how they'll work in your absense."

—Kristine Neil

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Single Point of Failure — a bottleneck for decisions or skills Many freelancers/solo practitioners struggle to stay organised Kristine previously worked as a GM for a manufacturing company. This taught her systems and regimented behaviours.

"Have a system. It doesn't have to be fancy."

—Kristine Neil

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"Meta-work" the work surrounding work such as scheduling meetings, checking email, managing your software Ben Elijah, previous guest on TBCP, described "Productivity Pornography" United We Brand by Mike Moser on Amazon

"We don't always have the time to treat ourselves as a client."

—Kristine Neil

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"We don't just make the things. We make the ideas that make the things great."

—Kristine Neil

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Space150, design firm who redesigns their identity every 150 days

"It's no longer acceptable to set a brand identity and let it ride for 20 years."

—Kristine Neil

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The Sunk-Cost Fallacy Sweat Equity Phase-In a brand vs. "Shadow Op" to replace everything Esso became Exxon seemingly overnight
[av_video src='https://www.youtube.com/watch?v=4lZkX01wFbE' format='16-9' width='16' height='9'] Todd Henry, twice a guest on The Busy Creator Podcast  Kristine Neil on Twitter  Kristine Neil on LinkedIn  Markon Brands on Twitter  Markon Brands on Facebook  Markon Brands on Instagram  Markon Brands on Pinterest Tools Whiteboard Scrum and Agile development Remember The Milk for iPhone Google Drive Swiffer Duster Slack Dropbox Basecamp Jira Freedcamp Techniques Divide your whiteboard by category and by day. Slot tasks accordingly. Create a file-naming system that makes sense — plan ahead for others reading in the future. Don't become a Single Point of Failure Pomodoro Technique Only keep the immediate future on the Board, save long-term stuff elsewhere Test systems to find what works best Get outside opinions on your brand/company, at least annually Use Slack to post videos and gifs — especially after a tough day at the desk Habits Host "Board Meetings" with your team every morning Build starting documents ("templates") when you have repetitive projects/tasks Audit your own brand. Be willing to walk away from your previous website. Create a routine strong enough so you don't need an alarm clock Shut down between Christmas and New Year TRY AUDIBLE.COM FREE FOR 30-DAYS

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27. Finding a Community Online and Crafting a Signature Style with Illustrator, Designer & Artist Alice Coles — The Busy Creator Podcast 76
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Description:

Alice Coles (@HulloAlice) is an illustrator, artist, designer, and video producer based in Colorado. She has honed her skills and created a signature style thanks largely to her own video production schedule. Alice publishes tutorial videos and showcases her experiments on her YouTube channel, HulloAlice.

In this conversation, we discuss Alice's origins as an illustrator, how she found supporters in the YouTube community, what art supplies she relies on, and what sort of desk setup she uses to film her own work as it happens.

See more of Alice's work and get in touch on her website, AliceRColes.com.

 

GET THE EPISODE Download The Busy Creator Podcast, episode 76 (MP3, 38:55 18.7 MB) Download The Busy Creator Podcast, episode 76 (OGG, 38:55, 20.2 MB) SUBSCRIBE TO GET NEW EPISODES

 

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  Show Notes & Links Prescott and Alice met at a design conference in Phoenix Alice describes her work as "an exploration of herself, her memories, and her place and role in the world." Alice uses storytelling in her art, calling herself an illustrator Monument Valley Loish, artist and inspiration of Alice Kaizen, the Japanese idea of continual self-improvement Alice admits she doesn't quite have the time/focus for too many commissions  Sycra on YouTube  Baylee Jae on YouTube

"YouTube can be toxic at times, I've seen, but the art community is so supportive of each other."

—Alice Coles

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Alice started making videos "every couple of months" but found consistency through audience momentum Alice is primarily a watercolour artist Faffing, a definiton Matt Cremona, woodworker/furniture maker on The Busy Creator Podcast  Matt Cremona on YouTube Doctor Who Papasan Chair

"Watercolour is the worst medium to scan."

—Alice Coles

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"I tend to barrel through life like a rolling stone."

—Alice Coles

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Tsundoku, the Japanese word for "the constant act of buying books, but never reading them" Reddit Alice hails from Desborough, Northamptonshire, UK  Alice Coles on Twitter  Alice Coles Illustration on Facebook  Alice Coles on Facebook  Alice Coles on Instagram  Alice Coles on YouTube Tools Windows Movie Maker Lightbox Winsor & Newton India Ink Dip Nib White Guash Gel Pens Prismacolor pencils Watercolor colored pencils Desk from Target with a hutch Custom lights Bookcases Wacom Intuos 5 tablet Wacom Cintiq monitor/tablet Adobe Photoshop Basecamp Techniques Start with inspiration — colour combo, landscape, etc. Use figure references for anatomy Paint in layers — block in shadows first, then skin tone — keep it thin Underpaint (paint an entire paper with a single colour to instill a tone or feeling) Use a hairdryer to dry your layers Use a hairdryer to cure swimmer's ear Complete a painting in a single sitting (2–6 hours) Batch videos, especially when lighting/hair/make-up is required Watch a speed version of your video first, then record it again in real-time Increase contrast and colour-depth in Photoshop — with the aim to match real-life colours Use planners and lists — "bullet journal" Habits Keep supplies organized in clear cases — jars, boxes, etc. Create an inspiring workspace, use personal items and motifs Aim for a consistent wake-up time (maybe 8 am) Reply to comments and emails first thing in the morning Read while you eat, and before you go to bed Don't be so hard on yourself (regarding time management or inconsistency) List out your tasks for the next day

28. How Kirsten Modestow Started a Branding & Design Agency in Her House and Thrives Outside of a Major City — The Busy Creator Podcast 75
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Description:

Kirsten Modestow (@KModestow) is the founder & creative director of Brigade, a branding and design firm in Massachusetts. Brigade focuses on consumer packaging and communications; they create brands for products, and help them stand out on shelves. In recent years, this has translated to digital promotion and social media as well.

In this conversation, Kirsten discusses her origins as a young designer, learning from her elders, how she started Brigade in her house and where the company is now, and examines the curious culture of an agency that grows fast and lives in an open-plan office.

GET THE EPISODE Download The Busy Creator Podcast, episode 75 (MP3, 49:55, 72.1 MB) Download The Busy Creator Podcast, episode 75 (OGG, 49:55, 23.7 MB) SUBSCRIBE TO GET NEW EPISODES

 

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Show Notes & Links Brigade focuses on food & beverage clients, within the packaging and communication media types, so not everything. In-store design materials include more items — shelf talkers, point of sales, mobile-friendly websites, etc.

"Do you have to create a whole persona just for a box of crackers?"

—Prescott Perez-Fox

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Lately, consumers are more educated and more finicky — they want information NabiscoKraft - big companies in consumer goods  Wheat Thins on Facebook Kirsten started working out of her home after relocating to Western Mass. Land Rover Svedka vodka To accommodate the growing team, Kirsten converted her garage into a studio 5 colleges are located in the Amherst-Hadley area, but none have a graphic design course Boss is sometimes a four-letter word Kirsten started at Hill Holiday in Boston Brigade has grown from 5 employees to 20 in the past 2 years Recruiting is tough outside of a "design center" like New York, Chicago, London Brigade's first Project Management hire was a photographer freelancing as a graphic designer

"No one is on top of each other; they're alongside them."

—Kirsten Modestow

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Brigade is [finally] at the point of getting cold calls from potential clients The Dieline Tarik El-Khateeb

"Production is a huge part of design!"

—Kirsten Modestow

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Hatch Show Boston Dribbble

"Side projects are the internal fuel for agencies and small firms."

—Prescott Perez-Fox

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The Cult of The Overworked Open floorplans create challenges (just ask Lucy Kellaway) "The Middle School Cafeteria", Prescott's term for single-table, open-plan offices

"Good ideas come from everywhere."

—Kirsten Modestow

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"Open plan only works if people give a crap about each other."

—Simon Sinek on office design

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Five Guys Burgers  Kirsten Modestow on Twitter  Kirsten Modestow on Facebook  Brigade on Twitter  Brigade on Instagram  Brigade on Facebook  Brigade on Spotify Tools Asana Harvest Producteev Float Open floor plan (with caution) Techniques Focus on your main goal — pick a "story" and do it well. Build your "dream team" from unconventional people — even if they aren't traditionally qualified Create mentorship programs within your company/agency As a boss, give someone "the big shirt, so they can grow into it." Use daily "pow-wows", twice-weekly traffic meetings Apply 80/20 thinking when it comes to routine work vs. exciting breaks Habits Continually evaluate your work, and whether it should be submitted to contests Share work within the office; build culture of helpfulness to combat ownership/jealousy Critique as a group for larger projects Build office rituals, like picnics, lunches, bowling outings Arrive at the office early, before chaos starts Work toward 8 hours of sleep

29. Web Agency Owner Matt Inglot Talks Client Selection, Workflow, and The Challenges of Working from Home - The Busy Creator Podcast 74
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Description:

Matt Inglot (@MattInglot) is the founder of Tilted Pixel, a results-focused web design agency based in Calgary, Canada. A veteran web designer, Matt has been an agency owner most of his career, beginning when he was still a student. Over the years he's refined his own business strategy to bring greater value to his own clients, and in turn build a thriving practice. Matt is also the host of the Freelance Transformation podcast, where he speaks with creative entrepreneurs and practitioners about business and freelance issues.

In this conversation, Matt discusses his role in the business, how systematic (or not) he likes to be with prospective clients, and how he handles working from home.



30. An Introduction to Freelancing — Definitions, Ailments, Mindsets, and Advice for new and veteran freelancers — The Busy Creator Podcast 73
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Description:

Freelancers can no longer be ignored as fringe workers, in-betweeners, and the occassional slacker seeking to hide his true unemployment. Freelancers now make up a significant portion of the creative economy, especially in Cities like New York where fashion, film, theatre, design, and music industries thrive outside the walls of conventional employment relationships.

In this episode, we hear from Alex Signh (@AutomaticYes), Co-Founder of Domino, an online community for freelancers, Matt Inglot (@MattInglot), host of the Freelance Transformation podcast, and Jaime Campbell (@TierOneServices), a CPA and business coach who has worked with freelancers throughout her career.

Together we examine some definitions, ailments, and mindsets shared by freelancers. We also drop a few action steps any freelancer can take to make the transition — or the next step — that much smoother.

Show Notes & Links 6 Mistakes Every New Freelancer Makes by Domino The New Normal by Kristen Fischer Kristen Fischer on The Busy Creator Podcast ep 60 WashPo WorkBlog: Freelancers' Union lobbies new bill

"A Freelancer to me is essentially just an entrepreneur."

—Alex Singh

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"Calling yourself a freelancer is the greatest way not to get paid."

—Matt Inglot

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Finding clients & managing relationships are the key struggles, according to Alex Singh Most freelancers get started because they're "really good" and want to collect the full fee, according to Jaime Campbell. Only ten percent of experienced freelancers know their monthly expenses, according to Alex Being a freelancer is like being Batman; suddenly, you're called on to save the day. But the rest of the time, you're an orphan.

"20 clients is a lot of proposals to close."

—Matt Inglot

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Tools Freelancers' Union Domino Slack Quickbooks LinkedIn TierOne Services Techniques Don't describe yourself as a commodity, jump right into your positioning and story Be specific about who you will — and won't — work with, and the types of projects you will take on. Look for clients who can best benefit from your work, not just the person who needs work done today. Call yourself an Agency (and raise your rates) Get referrals from other people via relationships. Make other people your "sales team." Leverage other people's time so you can work on different tasks Track "income by referral source", or build it custom if needed Solve people's problems on online forums/sites. Do it publicly. Get registered as an expert so you get notified first. Get clear on numbers, especially your effective income. Develop a long-term strategy Habits Understand yourself and re-evaluate yourself Always learn new skills, test new systems Spend 5 minutes a day answering questions online TRY AUDIBLE.COM FREE FOR 30-DAYS

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Get Online Jobs by Todd McLeod as a free audiobook

GET THE EPISODE Download The Busy Creator Podcast, episode 73 (MP3, 39:03, 18.9 MB) Download The Busy Creator Podcast, episode 73 (OGG, 39:03, 20.3 MB) SUBSCRIBE TO GET NEW EPISODES

 

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31. How Debbie Millman Balances Everything to Produce Design Matters (and Run a World-Class Design Agency) - The Busy Creator Podcast 18
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Description:

Debbie Millman (@DebbieMillman) is a design and branding industry impresario. She will, at any given moment, be involved in a multitude of projects and roles across the profession. For nearly 20 years, she’s been the President of Sterling Brands, a design and brand strategy firm based in New York, Los Angeles, and San Francisco. Since 2005, she’s hosted Design Matters, one of the most successful radio shows (now podcasts) about design and creativity. She also founded and chairs the Master’s in Branding course at the School of Visual Arts in New York, and has authored numerous books.

In this episode, Debbie speaks about the structure and workflow of Sterling — now a corporate agency, how she stays energized across her many endeavors, and how she’s still working to overcome awkwardness in her life and career. We also get to hear the story of how Debbie and Prescott first met.

 

Show Notes & Links Design Matters was recognized as an iTunes Best of 2015 show. Amazing achievement.

Design Matters is among the iTunes Best of 2015

Prescott discovered Design Matters while working a crappy job working for a startup marketing firm. Helvetica, by Gary Hustwit Prescott is standing on the shoulders of giants with his podcast Debbie describes herself as a brand consultant, wannabe artist, and chair of the MFA Master’s in Branding at SVA Debbie and her partners at Sterling sold to the business Omnicom in 2008 Sterling defines itself as a Brand Consultancy with three disciplines – Design, Strategy, and Innovation DeeDee Gordon runs Innovation from Los Angeles; Austin McGhie runs Strategy from San Francisco Sterling acquired Philippe Becker in San Francisco, joining that to their studio. Simon Lince is Sterling’s Chief Creative Officer in New York, with four Creative Directors under him. Same with Philippe Becker in SF. Sterling consciously went to the traditional advertising agency model, rather than a “bullpen” model, with lots of cross-disciplinary work. It was “less deliberate”. “Institutional knowledge” is important for growth within an agency. Helps to serve clients year-on-year. Design strategy entails asking questions: What is the brand? What is the criteria for success? What is the “whitespace” we want to uncover? Can we own that space? What is the dynamic for change within an organization? etc.

“Common vocabulary does not always equate to common behavior.”

—Debbie Millman

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“The only people that really like brand design changes are brand designers.” (joking/not joking)

—Debbie Millman

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“Ambiguity is never seen positively.” (e.g., ambiguous emails)

—Debbie Millman

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Package design is a “very specific language.” One must know the grammar of a language, but not necessarily all the dialects, which are learned on the job. Design Matters is a cultural force, whether Debbie thinks it or no. Cooper Hewitt National Design Award, 2011 Bill Drentell Tina Roth Eisenberg (@swissmiss), Swiss Miss Maria Popova (@Brainpicker), Brainpickings Debbie does “an exhausting amount of research” for Design Matters interviews 20-50 pages of notes for each guest, reduced to 5 pages of questions Lining Up a Shot Design Matters on SoundCloud

“I don’t even know that I was a fully formed human being when I was 30.”

—Debbie Millman

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All The Wrong People Have Self-Esteem by Laurie Roselwald
Adult Onset Awkward

“Getting your first job out of college is like starting kindergarten all over.”

—Prescott Perez-Fox

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“We are what we repeatedly do. Excellent, then, is not an act but a habit.”

–Aristotle

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Babson College Omnicom University Nancy Kane, from Harvard Business School Information Recreation Design Observer Brand New (and all the UnderConsideration blogs) Design*Sponge HOW and Print The New York Times CNN The Wall St. Journal The New Yorker Vogue Harper’s Bazaar Scientific American / SciAm Mind on airplanes, where it’s quiet(?)

“Multitasking is the enemy of focused creativity.”

—Debbie Millman

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Debbie is now ashamed of her past pride as a multi-tasker

“When the going gets tough, we go to Facebook.”

—Debbie Millman

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Multi-tasking is usually “rapid-switching” Lisa Grant, Debbie’s better half at Sterling J’aime Cohen, original SVA dir. of operations Mark Dudlik, current SVA partner in crime Curtis Fox, producer for Design Matters Energy management is more important than time management. Tools SWOT analysis for brands Facebook (the default distraction; internet background noise) Twitter Instagram To-do lists (for things with deadlines) Techniques Copy the habits of small studios and create “in-house studios” within the larger agency Allow strong Debbie Millmanality to exist and thrive in a company; build a culture as such Prepare strategy and challenges during proposal/pitch stage. Don’t wait until you’ve won it. Want something done? Ask a busy Debbie Millman — they have less time to procrastinate. Learn what you’re good at. Production/details? Coming up with ideas? Habits Celebrate small victories, such as winning a new project or client Sleep a lot. 8 hours at least. Eat better. (better than soda, candy, cigarettes, that is.) Read constantly. Try Audible.com Free for 30-Days

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Get The Episode Download The Busy Creator Podcast, episode 18 (MP3, 58:09, 27.9 MB) Download The Busy Creator Podcast, episode 18 (OGG, 58:09, 26.74 MB)

 

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32. Online Resources for Creative Professionals to Learn Business Skills - The Busy Creator Podcast 72
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This episode is a rundown of resource I've been collecting and analysing for some time. The Busy Creator Podcast is far from the only place online to learn business skills and discuss productivity, so strap yourself in and listen to this collection of 27 online resources where creative pros can learn business skills.

 

Tools & Website FizzleCommunity The Fizzle Show SeanwesCommunity The Podcast Dude Freelancers' Union FU Hives Stack Exchange GraphicDesign.StackExchange.com Lynda LinkedIn acquires Lynda for $1.5B InDesignSecrets.com Skillshare Coursera Udemy Udacity Chip Kidd on Skillshare Jessica Hische on Skillshare Erica Heinz on Skillshare Erica Heinz on The Busy Creator Podcast Courtney Eliseo on Skillshare Courtney Eliseo on The Busy Creator Podcast General Assembly The Flatiron School Digital Strategy School Marie Poulin & Ben Borowski Marie Poulin on The Busy Creator Podcast Ben Borowski on The Busy Creator Podcast Nathalie Lussier 30-Day Listbuilding Challenge Louder Than Ten Marketing Mentor Pitch Perfect Presentation The C Method Christina Canters on The Busy Creator Podcast Prescott Perez-Fox on The C Method Podcast Paper and Oats Guerrilla Freelancing Sidecar Made by SY/Partners 30-Foot Gorilla The Nu School Online Pricing Guide from The Nu School Learn The Secret Handshake HOW Magazine HOW Design Live Communication Arts TRY AUDIBLE.COM FREE FOR 30-DAYS

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33. Examining Audience Growth & Online Promotion - The Busy Creator Podcast 71
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How should a creative professional go about building an audience for an online project or brand? What can we do to connect with likeminded people and potential partners? How can bring a killer app or perfect gift to a hungry audience? 

Like many others on the Internet, I don't have all the answers, but I know a few experts.

In this episode, we hear from Johanna (@GoodVibesJo) and Charles (@TheBrownVegan), the team behind Good Vibes Life, on the hard lessons learned in their first year of online brand-building. We also hear from Ben Kreuger (@BenWKreuger), of Cashflow Podcasting, on popular and proven tactics for audience growth. Finally, Kate Erickson (@KateLErickson) of Entrepreneur on Fire and Kate's Take shares the Top 7 Strategies: How to Grow a Podcast Audience

When all's said and done, there are a few genuinely proven routes to take to building an audience, but each takes consistency, energy, and time. Lots of time. Learn what they are in today's conversation.

Show Notes & Links Johanna is a holistic health coach, yoga instructor, and nurse Recipes are available  Long-term strategy pays, some food bloggers have been going for 7+ years @YogaGirl, a popular yogi who shares her personal life Johanna & Charles have taken different approaches with social media: free-form and very regimented

"The point of social media is not just to gain followers."

—Johanna Perez-Fox

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"75% of the classroom has the same question, but no one is brave enough to ask."

—Charles Penn

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"The smallest thing you can do in the world is a single tap on a digital screen."

—Prescott Perez-Fox

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Maslow's Hierarchy Johanna observed a loss in engagement, even in a two-month period

"In order to have an audience of any kind, there has to be a medium of communication."

—Ben Krueger

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Pareto Principle aka The 80/20 Rule Kate's recent blog post on growth Critical Mass: The point at which your project's marketing isn't reliant on you The Consistency Formula: Post Consistently + Audience Makes Listening a Habit = Podcast Growth Facebook or LinkedIn Groups are a good place to find like-minded people, but can be distaction-filled Derek Halpern's approach to the 80/20 rule: "Create content 20% of the time. Spend the other 80% of the time promoting what you created."  Gary Vaynerchuk says "you should never schedule a tweet."  Johanna Perez-Fox on Facebook  Johanna Perez-Fox on Instagram  Johanna Perez-Fox on SnapChat  Johanna Perez-Fox on Periscope  Charles Penn on Facebook  Charles Penn on Instagram  Charles Penn on SnapChat  Charles Penn on Periscope  Good Vibes Life on YouTube  Ben Kreuger on Twitter  Ben Kreuger (Authority Engine) on Facebook  Cashflow Podcasting on SoundCloud  Kate Erickson on Twitter  Kate Erickson on Instagram  Entrepreneur on Fire on Facebook  Entrepreneur on Fire on YouTube Tools Skype Hootsuite Meet Edgar Techniques Publish recipes or other content to build a following over years (decades) Speak about yourself from a place where you learned something Get involved with in-person events, even if you're building an online business Position yourself as a mutual learner with a community of likeminded people Leverage your time to the most effective tasks Batch your tasks to save time and energy Growth Strategy 1: Confirm Uniqueness (format, tone, content) Growth Strategy 2: Be Social (spread the word; no one else will) Growth Strategy 3: Be Consistent (always!) Growth Strategy 4: Create Community (make people feel welcome in comments) Growth Strategy 5: Do the Rounds (guest blogging and guest appearances) Growth Strategy 6: Always Listen (continuous improvement) Growth Strategy 7: Have a Strong Call-to-Action (send folks to the show notes or email) Go back to your archive and use previously-released content Choose 3-5 groups to participate in. There are too many to join to be productive. Habits Share your personal details as well as your professional happenings Observe and question the value of a "Like", make sure you're asking for valuable feedback Continually answer questions to the entire audience, rather than to individuals Work in 2-3 hour chunks, with breaks in between Find ways to publish your content in multiple formats and media Be careful about scheduled posts when a dramatic event occurs in the world Continually tweak and improve your projects; give 'em time. TRY AUDIBLE.COM FREE FOR 30-DAYS

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34. How Kitty & Alice Chan Helped Build Procurify's Design Team - The Busy Creator Podcast 70
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Kitty Chan (@IMKittyChan) and Alice Chan (@AliceChan319) are twin sisters and co-workers at Procurify, an online software company based in Richmond, BC, Canada. The duo work together within the design team at Procurify, and have originated many of the company's creative workflows and protocols, grown the product and marketing offerings from the ground up, and installed a healthy creative culture.

In this conversation, we discuss how the sisters came to work together at Procurify, some of the early creative challenges faced by a small software company, and what sort of workflows and rituals you can use in your own company to help create order and harmony.

Procurify is an online tool to aide companies in their purchasing and procurement. Check them out at Procurify.com

 

Show Notes & Links Alice and Kitty are UX/UI designers Procurify helps businesses with their procurement processes, to help businesses buy the stuff they need The design team is only three designers, so everyone wears multiple hats Procurify began as as school project for three students at BCIT Kitty was the first designer, with Alice leaving her "corporate startup" to join about 6 months later

"We know how we both work. It's very easy to communicate."

—Alice Chan

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Challenges at the start concerned process. A lot of trial-and-error.

"Don't bake a giant cake; you might not like the flavour. Bake a cupcake first and taste it."

—Alice Chan

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InVision, and their blog Lo-Fidelity/Hi-Fidelity design

"Fail fast but also learn fast."

—Alice Chan

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Adrienne Stortz runs xoxocooks, her cooking show on YouTube. She'll like our cooking metaphors.

"Our design team is in the center of everything."

—Kitty Chan

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Kitty & Alice (and their third designer) work on marketing, sales, and lots of other elements. "Two Pizza Team" — keep it small enough to feed everyone with two pizzas Ready, Fire, Aim by Michael Masterson on Amazon and on Audible

"Boss is a four-letter word."

—Prescott Perez-Fox

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"[Our office] feels like a community center sometimes."

—Kitty Chan

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Show Your Work by Austin Kleon on Amazon

 

 

Steve Gordon, and his Instagram feed Prescott prefers Kanban Boards over Gantt Charts Matt Cutts HelloKittyChan.com  Kitty Chan on Twitter  Kitty Chan on Facebook  Kitty Chan on Instagram  Kitty Chan on Dribbble  Kitty Chan on Pinterest  Kitty Chan on LinkedIn AliceChan.design  Alice Chan on Twitter  Alice Chan on Facebook  Alice Chan on Instagram  Alice Chan on Dribbble  Alice Chan on Pinterest  Alice Chan on LinkedIn  Procurify on Twitter  Procurify on Facebook  Procurify on Instagram  Procurify on YouTube  Procurify on Dribbble Tools Procurify InVision Smash Bros. Whiteboards Trello Wrike, and its Gantt Chart feature Sketch, over Photoshop, for interface design Techniques Product Owners should bring in Designers from the start to create a feature Define a "development workflow" which breaks projects into smaller chunks Publish-and-iterate, not just in app/software design Move the Design Phase earlier to decide on features. Don't build things before they've been planned. Take care to ensure consistency across apps, marketing materials Have a company scrum every Friday to showcase what you've during the week Upload your work to Dribbble as a team When moving from design to development, show your thinking in InVision and include images Habits Continually share your work — even your in-progress stuff Take the weekends "off" TRY AUDIBLE.COM FREE FOR 30-DAYS

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35. How to Design a Creative Office & Workplace Interior, with Betsy Helmuth - The Busy Creator Podcast 69
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Description:

Betsy Helmuth (@BetsyHelmuth) is an interior designer & decorator in New York City. Her company, Affordable Interior Design, offers, well, affordable interior design. Over the years, she's designed rooms in over 1,000 apartments, as well as many offices and home offices.

In this conversation, we discuss some simple steps that we creative pros can take to improve our workspaces — both while renting an office and in fixing up our home office. We cover lighting, colour, shelving, storage, and other little "hacks" for setting up shop and enjoying a happy, productive, creative work-day.

Show Notes & Links

Betsy is the founder of Affordable Interior Design She believes you can "maximise your productivity and creativity by changing the atmosphere in which you work" When looking for an office, look for the basics — location, space, costs Also look for a building with similar businesses for future collaboration Many companies overlook their interior office design — they look good online, but it doesn't translate to the real world Barbara Corcoran says to "overextend yourself" in terms of rent. It creates hustle. "If you build it, they will come." Betsy applies this to empty desks in your office.

"It's more expensive to move than to pay a little bit more each month."

—Betsy Helmuth

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"A rented space needs to have some home-office flavor."

—Betsy Helmuth

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Noisli.com, plays focus-enhancing background noise Prescott and Betsy both have home offices, as do many people in creative businesses. Many couples will keep their second bedroom and turn it into a nursery/office. Bad to mix those two. Glass desks are terrible, because of their clinking noise for a start kabelsalat, the German word for "cable salad" aka the mess of tangled cords & cables Bamboo and Plywood desks Matt Cremona, a woodworker and furniture maker, appeared on The Busy Creator Podcast, ep. 61 Task Lighting Studies show you shouldn't have too much white (and blue) light into the evening hours. Betsy's husband, Jack, is a comedy writer. Their office is "fun." Ernst & Young, accounts, probably not a fun office. West Elm CableOrganizer.com Betsy Helmuth on Twitter Betsy Helmuth on Facebook Affordable Interior Design on Twitter Affordable Interior Design on Facebook Affordable Interior Design on Instagram Affordable Interior Design on Pinterest Big Design Small Budget podcast on iTunes

Tools

Plug-in dimmer switch on Amazon Incandescent lightbulbs Prescott's desk, a ThermoDesk Elite sit/stand motorised adjustable desk Betsy's [dream] desk, a Steelcase Tanker desk (with legs) Philips Hue Bulbs (and iPhone app) Cable Raceways and Channels

Techniques

Get an office near the bathroom so people pass by Put your logo on the door and welcome visitors Add colour, design your space Design your office for the people who use it "350 days per year" Try to arrange a good view in your work area Match your dog bed to your logo — simple colour matching goes a long way Turn off your overhead lights and use hanging pendant lights Sub-lease empty desks in your office to other creatives and independent pros Choose an office that's close to your home — otherwise you'll just want to work from home. Arrange your bedroom work area so you're not facing the desk directly from bed Keep things tidy to avoid extra stress on your mind Reduce glare using diffuse window treatments To get true colour, go outside with your paint swatches. To see how it looks in a room, paint a portion of the wall. Avoid light blue or sage green for an office, they're too relaxing. Use pops of yellow or orange, they're stimulating and energizing.

Habits

Wear headphones even if you're not listening to anything. That trains co-workers not to interrupt. Keep one desk photo or screensaver of your family/pets

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36. In Memory of Ethan F. Greene — The Busy Creator Podcast Bonus Episode
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This bonus show is dedicated to Ethan Frederick Greene, my friend and a talented musician, who passed away September 13, 2015. Featured are a selection of Ethan’s composition work across multiple genres included electronica, chamber music, opera, ambient, and other bits that defy category.

For more about Ethan, please visit his site, EthanGreene.org

Ethan Greene on SoundCloud



37. The Importance of Sales & New Business in Creative Agencies, with Dan Fields - The Busy Creator Podcast 68
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Dan Fields (@danthebeast) is a Vice President of Operations at Aarra, an interactive management firm based in New York and Chicago. Once a humble Flash developer, Dan has moved into a sales and new business role, building relationships with large agencies and small shops alike.

Our conversations discusses the need for sales and relationships in creative businesses, how Dan made the transition to new biz, and some of the challenges facing the ever-changing advertising industry.

Catch up with Dan on his personal site Danfields.com or via his podcast, Save It For The Show.

Show Notes & Links Dan is “no expert” but is a working professional with a passion project on the side. (Aren’t we all?!) Dan is a New Business & Strategy agent for a number of design & interactive studios He started as a Flash developer, gaining an understanding of the creative process  Matt KeefeJosh Miles, previous guests on the Podcast The challenge is now “How do you get potential clients into the room?” 

“You have to have the work in your portfolio.”

—Dan Fields

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Dan studied advertising and journalism at University of Nevada, Reno, (where previous guest Mignon Fogarty is now a professor)

“My work ethic was high enough that I could fake being a decent designer.”

—Dan Fields

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BKWLD, a digital agency in Sacramento — Dan’s first job, and where he met Ben Borowski Dan’s background as not-a-traditional sales guy is “a feature, not a bug.” The 4-Hour Workweek by Tim Ferriss On Amazon and On Audible
Secrets of Closing The Sale by Zig Ziglar On Amazon and On Audible
Save It For The Show, Dan’s podcast and creative outlet Ad Agencies like Goodby SilversteinWeiden+Kennedy come up with good ideas, but Dan needs to find the folks who actually produce it. Old Spice Terry Crews (and his muscles) Facebook apps were everywhere, often because agencies would come up with wild ideas HTML5 Getting Things Done by David Allen On Amazon and On Audible
The pronunciation of GIF Emoji icons “Interesting” means “Not at all interesting” to Britons, especially in a business context How To Get Your Client’s Budget And Not Die In The Intent

“You can be on the phone all day, up to date on your email, or you can actually get things done.”

—Dan Fields

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“At some point advertising forgot that it’s supposed to sell something, not just win awards.”

—Dan Fields

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“Advertising is weaponized media.”

—Prescott Perez-Fox

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Brands saying “Bae” (@BrandsSayingBae) on Twitter Eat24 – an online ordering service with a very funny persona (@Eat24) Oreos “You can still dunk in the dark” Rutheford Gold Foil Experiment aka The Geiger-Marsden Experiments, conducted between 1908–1913 at the University of Manchester; led to the Bohr Model of the atom (Nobel Prize, 1922) and Frank & Hertz’s work on electron impact (Nobel Prize, 1925)  Volkswagen “Milky Way” spot for Cabrio, by Arnold, 1999
Volkswagen “Sunday Afternoon” spot for Golf, by Arnold, 1997

“Every time you do something creative, you’re buying a lottery ticket.”

—Dan Fields

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Straight Outta Compton meme on Instagram Pinochle, the card game for old ladies Lucy Kellaway once remarked on hobbies outside of work — CEOs used to have them, now they don’tcan’t Kiwanis Club  Dan Fields on Twitter  Dan Fields on Facebook  Dan Fields on Instagram  Save It For The Show on Twitter  Save It For The Show on Facebook  Save It For The Show on SoundCloud Tools Highrise, from Basecamp Salesforce Daylite Evernote Follow Up Then Siri Slack An actual calculator, like a TI-83 Techniques If you’re a creative who’s shy, you need to push yourself Create a side project or “fake” projects to build your portfolio Force yourself out of your comfort zone, especially for things like cold-calling BCC “2weeks@followupthen.com” on your emails to receive a reminder to your inbox Ask Siri to set reminders Keep an open internet chat for goofing off; helps build office culture Use video chat to supress miscommunication in email-writing shorthand Don’t hide your budget — don’t waste each other’s time by keeping it secrets Learn small talk, it’s part of relationship-building Habits Find a way to remind yourself; you won’t remember Keep a running list of jokes or notes Get ideas out of your head and into some kind of system Drink coffee, don’t sleep (a by-product of children) Avoid social media; it feels productive, but it isn’t. Focus on email only for an hour; block off everything else. Try Audible.com Free for 30-Days

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Get The Episode Download The Busy Creator Podcast, episode 68 (MP3, 51:56, 25.1 MB) Download The Busy Creator Podcast, episode 68 (OGG, 51:56, 25.3 MB)

 

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38. How Mignon Fogarty Launched a World-Famous Podcast Network and Became Grammar Girl - The Busy Creator Podcast 67
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Description:

Mignon Fogarty (@MignonFogarty) is the founder of Quick and Dirty Tips, the multi-faceted publishing website that produces dozens of topic-specific podcasts based on several characters, the most famous of which is Grammar Girl.

Since creating the Grammar Girl Podcast, Mignon has authored 7 books, collected a host of podcasting awards, and recently assumed the Donald W. Reynolds Chair in Media Entrepreneurship at the University of Nevada Reno.

Our conversation follows Mignon's origins in online business, how she leveraged her early podcast success and existing personal relationships to create a broader network, and how she still prefers to do certain production elements herself.

 

Show Notes & Links Mignon Fogarty is a professor — not a doctor — but her students call her by her first name Britons will call Professors as such, whereas the Americans favour Doctor, when that's available. e.g. Professor Alice Roberts (@DrAliceRoberts), a medical doctor and professor at the University of Birmingham

"There's a lot of power in networks"

—Mignon Fogarty

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Grammar Girl (podcast) began as a hobby project whilst Mignon worked as a technical writer. Her clients kept making the same mistakes. Grammar Girl reach #2 in iTunes within 6 weeks Modern Manners GuyMighty MommyMoney Girl, et al. were Mignon's friends/neighbours whom she recruited for spin-off shows The Wall St. Journal picked Grammar Girl as the Web Pick of the Day - 4 Nov. 2006 "New York Publishers" (a synecdoche, of sorts; a toponym, more specifically) MacMillan Publishing wanted a digital initiative; they partnered Mignon chose podcasting over blogging alone because she "really loved it" SEO-friendly blog posts helped folks discover episodes and the show in general A post on Reddit, in the ELI5 subreddit, regarding colours as last names "Redheads vs. Orangeheads" a post on Grammar Girl regarding origins of the colour orange in English Gretchen McCollugh, PhD Mignon was always "an entrepreneur at heart"; she and a college roommate sold hair accessories Prescott misses Aardvark and Squiggly, characters from her show Grammar Girl now has segments — Intro, Quick and Dirty Tip, The Meaty Middle, Tidbits, Announcements, Ads Mignon uses content from her books and newsletter for podcast content Many English phrases originate from train talk Idioms Fast and Loose derives from an old carnival game Mr. Adolphe Sax, inventor of the Saxophone Tall Poppy Syndrome, an Australian phrase Malapropism

"People write in different ways for different media."

—Mignon Fogarty

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"What texting is, despite the fact that it involves the brute mechanics of something that we call writing, is fingered speech."

—John McWhorter

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"u" has replaced "you" as a pronoun, even in written schoolwork Andrea Lunsford, of The Writing Center at Stanford, concludes there aren't more errors because of teh Internet Affect/Effect or They're/Their/There Google trends allows you to search for phrases like "on accident" The New York Times could find Haikus within the stories Google Ngrams to find first appearances Google News Archive The Teddy Bear, inspired by Theodore Roosevelt

"The Internet is [still] mostly a written medium."

—Prescott Perez-Fox

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The link between language & design: language → grammar → punctuation → typography → design The Oxford Comma "Visual Language" or "Brand Voice" are types of designer personifications

Professor Fogarty Mignon teaches Media Entrepreneurship & Social Journalism 

Grammar Girl's Quick and Dirty Tips for Better Writing by Mignon Fogarty on Amazon and on Audible

 

Grammar Girl's Quick and Dirty Tips to Clean Up Your Writing by Mignon Fogarty on Audible

 

101 Misused Words by Mignon Fogarty on Amazon

 

101 Words to Sound Smart by Mignon Fogarty on Amazon

 

101 Troublesome Words You'll Master in No Time by Mignon Fogarty on Amazon

 

Words Every High School Graduate Needs to Know by Mignon Fogarty on Amazon

 

"Applesaucing", Prescott's term for re-purposing and re-publishing your content

How Mignon organises and plans a book. Very cool
[av_video src='https://www.youtube.com/watch?v=PnSIMqtsgLY' format='16-9' width='16' height='9']

Mignon has written 7 books in 6 years — in your face, Todd Henry!

Fellini

Information Diets

When recording from her home, Mignon uses a walk-in closet with a snowball mic

 Mignon Fogarty on Twitter

 Mignon Fogarty on Instagram

 Mignon Fogarty on Google+

 Grammar Girl on Twitter

 Grammar Girl on Facebook

 Grammar Girl on SoundCloud

Mignon Fogarty tells her story to Leo Laporte on Triangulation, episode 117
[av_video src='https://www.youtube.com/watch?v=LA8ZH_cdl9M' format='16-9' width='16' height='9']

Tools Snowball Mic Pinterest Trello Freedcamp Slack MacBook Air Large Apple Monitor iPod Touch (for social media) Boomerang for Gmail Clammr Audacity Techniques Use the script from your podcast as a blog post Use guest writers for narrow subject matters, especially if they have a PhD in that topic Assign content and schedule shows about 6-7 weeks in advance Edit your script for pronunciation — some things are hard to say out loud Use Pinterest to promote a podcast Set deadlines for yourself Hire help to manage you (especially for writing) Keep two separate phones for your separate social media accounts Habits Delegate, especially social media Uses content from her books and newsletter for podcast content Workout every morning, before lunch rather than first thing Make sure to drink caffeine with lunch TRY AUDIBLE.COM FREE FOR 30-DAYS

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39. Productivity Habits: Examining Ourselves and Taking Steps Toward Better Effectiveness with Author & Consultant Ben Elijah – The Busy Creator Podcast 66
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Description:

Ben Elijah (@inkandben) is a consultant in the productivity sector and author of the book The Productivity Habits. In this conversation, we dig into the productivity sector as a whole, and discuss his origins as an author and as a not-very-productive person.

The Productivity Habits, by Ben Elijah

This episode is oddly self-referential, as we, two productivity nerds, talk about how bad we are with our own habits, and about how we continually struggle to stay productive — at least in our own eyes. Ben writes and speaks about the topic, which is an ongoing struggle for all of us. You’ll learn some of Ben’s tested habits and techniques you can use to get started down the road toward better effectiveness.

Catch up with Ben via his site, InkAndBen.com

Show Notes & Links In case you’ve forgotten, The Busy Creator discusses Tools, Techniques, and Habits Ben admits that he came to focus on productivity because he’s “very bad at it” Getting Things Done by David Allen On Amazon and On Audible
The Productivity Habits by Ben Elijah On Amazon
Ben observes some of the same routines everyday in creative pros Ben and Prescott are prone to “depressive cycles of thought”

“Really creative people care about things … but do they deploy passion the right way?”

—Ben Elijah

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Maslow’s hierarchy of needs Is your pensivity turned up to 11? A problem that affects [young] people is their inability to plan

“Education is serial; in work, things come in parallel”

—Ben Elijah

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“Who am I going to disappoint today?”

—Merlin Mann

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Merlin Mann, productivity writer According to Ben, there are no “high habits” to which we should all aspire to

“There isn’t anybody talking about this that isn’t also a student”

—Ben Elijah

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Kaizen, the Japanese philosophy of continuous small improvements

“It takes a certain amount of self-awareness just to begin”

—Prescott Perez-Fox

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“The world that the human brain has created is very ill-suited to the human brain.”

—Ben Elijah

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“Your brain is for having ideas, not for holding them”

—David Allen

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The Ether Make sure you’re doing productivity, not “pornography” Memento The Power of Habit by Charles Duhigg On Amazon and On Audible
Reddit, a classic time-waster The Cult of the Morning Routine, see also: The Busy Creator Podcast ep 65 w/Cathryn Lavery Ben hates the word “productivity” because it encourages the “easy-answer people”  Prescott hates the word “branding”

“For me to become even moderatel effective has taken nearly 10 years of blood, sweat, tears, and constant failure.”

—Ben Elijah

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[n] ways to [verb][problem] — solves the wrong problem Clickbait Context, in the David Allen sense, is something that constrains us

“A context is a function of space, time, and thought.”

—Ben Elijah

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“Switching between tasks has overhead”

—Ben Elijah

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Ben prefers a state of flow over rapid-switching You can’t go “from zero to Ninja” Sixth Form Makes Its Own Gravy Maker’s Schedule, Manager’s Schedule by Paul Graham  Ben Elijah on Twitter Tools AquaNotes, a waterproof notepad for your shower In-baskets, for a paper-full office OmniFocus Squarespace Techniques Experiment with a “system” for recording ideas, thoughts Build a habit by using the Trigger/Reward/Routine approach Observe your situation — mood, energy, time, equipment Work out of order, depending on what’s appropriate to the situation Create tasks that are “granular”, and cannot be broken down further Habits Carry a notebook and record ideas Build the routine of reviewing your notes Wake up at 5:30 to write, prepare, workout Eat a high protein breakfast Try Audible.com Free for 30-Days

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Get The Episode Download The Busy Creator Podcast, episode 66 (MP3, 50:55, 24.5 MB) Download The Busy Creator Podcast, episode 66 (OGG, 50:55, 21.5 MB)

 

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40. Designer & Entrepreneur Cathryn Lavery Shares Her Personal Productivity Habits, Tactics for a Successful Kickstarter Launch - The Busy Creator Podcast 65
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Cathryn Lavery (@CathrynLavery) is an architect-turned-designer, entrepreneur, and maker. After leaving architecture, she created Calm The Ham, where she designs and sells posters and other products. Cat's next project is The Self Journal, a printed, bound journal with templates to help you craft a productive morning routine and accomplish your quarterly goals. Our conversation covers Cat's productivity habits, especially as they relate to morning routines, how she leverages her passions for design but leaves the marketing duties to other people, and how she takes a systematic approach to launching on Kickstarter by manipulating her media contacts. Catch up with Cat on her personal blog, LittleMight.com, or via CalmTheHam.com and TheSelfJournal.com

Listen Now

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[caption id="attachment_2565" align="alignnone" width="452"] The Self Journal, closed[/caption] [caption id="attachment_2566" align="alignnone" width="411"] The Self Journal, open[/caption] [caption id="attachment_2567" align="alignnone" width="411"] The Self Journal, open[/caption]

Show Notes & Links Cat studied at Glasgow School of Art, and trained as an architect Cat describes herself as a "maker"; it's on her business card She abandoned architecture after discovering that the job becomes less creative as the years endure Cat's design company, Calm The Ham, produces posters and other design goods The initial investment for Calm The Ham was essentially the cost of a nice printer Cat began working on websites because people asked her The Foundation, a course to build SaaS products Clinic Hero, Cat's software for Chiropractors/Physical Therapists Groupon "Decision Fatigue" is to be avoided Nate Voss, guest on a previous episode, described team-ups as "forming Voltron" "California doesn't have a water problem, it has a people problem."

—Cathryn Lavery

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Fart apps "You don't want two designers starting a business together. You need someone doing the marketing & sales."

—Cathryn Lavery

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The metaphor of "The Invading Army" vs. "The Occupying Army" Coffee-flavoured Doritos Cappuccino-flavoured Lay's (yes, this is a real product) [caption id="attachment_2556" align="alignnone" width="250"] Cappuccino-flavoured Lay's[/caption] "Do the things you love to do to keep your batteries charged."

—Cathryn Lavery

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The Miracle Morning by Hal Elrod On Amazon and On Audible
Cat installed multiple habits simultaneously early in January Bulletproof Coffee Hurricane/Super-storm Sandy The Self Journal, Cat's new product, launching on Kickstarter 19 Aug 2015 The brain's Reticular Activating System Getting Things Done by David Allen On Amazon and On Audible
"You want to make it look like Apple created it."

—Cathryn Lavery

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Trust Me, I'm Lying by Ryan Holiday On Amazon and On Audible
QNS Collective, co-working space in Queens, NY Cathryn Lavery on Twitter Cathryn Lavery on Facebook Cathryn Lavery on Instagram Calm The Ham on Twitter Calm The Ham on Facebook Best Self Co. on Twitter Best Self Co. on Facebook Tools Clinic Hero The Foundation LeadPages Medium 7-Minute Workout app on iTunes app store The Self Journal Techniques Share how your projects are made Learn from people outside your industry (e.g. digital marketers if you're a designer) Listen to your audience for advice on what to create next Research a market, pre-sell a product, and then look for a developer to make it happen Look for people to buy in to your project; folks to be invested not just have a job Leverage parts of the project you most enjoy, and give the other elements to other people Don't try to do everything yourself (e.g. marketing, content, design) Align your skills/passion with the sort of work that suits you (long-term vs. short-term) Hoard water in buckets if you live in an area prone to droughts Limit yourself to three targets for the day (not a huge to-do list) Practice a gratitude habit in the morning Get things out of your head and into a system Create a high-quality video on Kickstarter, even for a print or physical product Create professional image assets for your project Build a media list for future outreach - Cat's blog post on her Kickstarter methodology Use Google Images to search for articles covering a specific product Use a Virtual Assistant to build your spreadsheet and take care of research tasks Impose deadlines on yourself, if only to keep things fresh! Habits Develop a morning routine. Here's Cat's Meditate first thing in the morning, or move it around to whenever it fits best Do a quick workout before your [ice-cold] shower so your body is warm Use a journal to plan your days, and your goals for the quarter Tell your story of how you develop a product Try Audible.com Free for 30-Days

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41. Todd Henry Returns to Discuss Significance, Vision, and Competence for Creative Pros – The Busy Creator Podcast 64
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Todd Henry (@ToddHenry) is an author, speaker, and creative consultant who has written three books, including his newest, Louder Than Words, available August 11, 2015.

Todd Henry’s new book, Louder Than Words

Building on his previous writing efforts, Louder Than Words is aimed at creative professionals who struggle to find significance in the larger arc of their work and careers. Together, we discuss his unwavering writing methodologies, the struggles faced by creative pros at various points in their career, and what he’s discovered in writing and publishing three related books in seven years.

Catch up with Todd at ToddHenry.com, or AccidentalCreative.com



42. Freedcamp CEO/Co-Founder Angel Grablev Shares the Company’s Origins and Methods for Project Management – The Busy Creator Podcast 63
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Angel Grablev (@AngelGrablev) is the CEO and Co-Founder of Freedcamp, an online project management and collaboration application. Angel began Freedcamp as a side project, but has since built a global distributed team, and now works full-time to improve project management for thousands of customers.

Our conversation covers Angel’s previous work as a web developer, Freedcamp’s origins and intents, as well as the trouble faced in conventional project management. We also discuss management style and company culture more generally, as it relates to measured results and keeping your co-workers informed.

Sign up for Freedcamp, for free, at Freedcamp.com

Show Notes & Links Freedcamp is a collaboration system which helps any team work together on any sort of project. Prescott learned about Freedcamp from Bryan Orr, when he appeared on Episode 31 – Project Management Tools & Collaboration Software FTP, the best way to share files not that long ago Jack Johnson Lenny Kravitz Angel’s former employer introduced him to Basecamp UCSB – University of California at Santa Barbara

“No team is alike.”

—Angel Grablev

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Angel got the idea for Freedcamp after attempting to organize a camping trip on email “Underdo The Competition” — Basecamp’s tagline iPhone 1, started with basic apps, but the App Store added tons of functionality

“No one is interested in paying money to organize a camping trip.”

—Angel Grablev

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Freedcamp boasted 30,000 users in its first year Some use cases include hurricane clean-up efforts, parent-teacher associations, university students ADHD & Dyslexia led Angel to becoming a web developer with design skills Angel built the first HTML5/CSS3 framework, 52 Framework Santa Barbara City College  Freedcamp’s team lives in California, Australia, Ukraine, and Netherlands Eating your own dog food GitHub Agile Development Scrum Waterfall AMC, users of Freedcamp A gaming studio used Freedcamp’s Wiki application to plan an entire game The Wall, a social, less formal place to have conversations within Freedcamp Reddit Animated GIFs & Emoji — adding flavour to group chatter

“The biggest gift I have is the people I work with.”

—Angel Grablev

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The One Thing by Gary Keller & Jay Papasan On Amazon and On Audible
Angel broke the daily habit of drinking a Monster Energy Drink each morning bacn, the newsletters and other stuff in your inbox that isn’t quite spam Ramit Sethi‘s example of Flossing One Tooth

“Take one step, everything else will take care of itself.”

—Angel Grablev

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 Angel Grablev on GitHub  Angel Grablev on Twitter  Angel Grablev on Facebook  Angel Grablev on Instagram  Freedcamp on Twitter  Freedcamp on Facebook  Freedcamp on YouTube Tools Freedcamp Gmail Google Docs Basecamp Jira from Atlassian Trello or Asana, competitors to Freedcamp Adobe Photoshop PNGHat & CSSHat, plugins for Photoshop XAMPP, to run local servers JQuery & Angular.js frameworks Skitch, for screenshots Sketch, for interface design FireworksInDesign, for vector-based design Techniques Reduce email; get everyone on a project mgmt. app as soon as possible Don’t build a huge feature list; go for simple and easy to use Think about where your product can grow Find a technical co-founder; don’t suffer alone with skills you lack. Go for 80% functionality and create a workaround for the final 20% Be flexible with how you use any tool Use [brackets] or #hashtags as a DIY way to have tags/categories Create a catch-all “bucket” of to-dos for your company. It deters meetings & email. Discover what works best for your team Write down decisions made in [daily] meetings Skim, don’t read, email. Just look for critical things. Pause and look for the “most important thing” Break down a project into two-week increments Habits Track time to get an accurate picture of your week, and to send invoices Be social with your co-workers on the Wall Establish a daily standup meeting to discuss what you’re working on Follow-up and share results for projects or tasks Continually gather ideas from your team Use three monitors for Photoshop, Code, and Browsers Quit Caffeine (be prepared for headaches) Avoid email first thing; instead do your most important work first Try Audible.com Free for 30-Days

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43. Programmer & Developer Ben Borowski explores the creative side of software and shares his recent personal projects – The Busy Creator Podcast 62
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Ben Borowski (@TypeOneError) is a software developer and programmer based in Vancouver, BC, Canada. In past years, Ben run a small studio doing web development for top agencies, but has recently made a move to create his own project, and is working on that full-time.

Ben is one half of Oki Doki, along with Designer & Digital Strategist Marie Poulin. Together, the duo are hard at work on Doki, a web platform to build and run online courses and communities. In this conversation, Ben discusses the creative side of programming, the definition of a “coder”, and the challenges of putting aside client projects for the endeavor of building your own app.

Catch up with Ben on his site, Type One Error, or check out Doki.io.

 

Show Notes & Links Marie Poulin was a guest on The Busy Creator Podcast last year Ben defines himself broadly as a web developer, but more specifically as a programmer in Ruby, and other disciplines TWiT – This Week in Tech Ben doesn’t subscribe to the idea that “Coders aren’t necessarily programmers”  If StatementsFor Loops – essentials in programming Mark-up is code

“I’ve met many computer science guys … who are completely stumped by CSS.”

—Ben Borowski

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“If you’re building a website and you write HTML tags, you’re a coder.”

—Ben Borowski

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Markdown, the coding format for Reddit comments Dustin Hartzler, WordPress Engineer and host Your Website Engineer Podcast Podcast Movement Conference

“Programing is more technical … but making software is creative.”

—Ben Borowski

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Product Designer, as the term applies to web design, can incorporate development/programming Open-Source, a place for inspiration Ben consults and develops cross-platform games, and other projects Doki, currently in development as a consulting platform and will be a public product soon Previous guests on The Busy Creator Podcast have discussed online teaching, such as Karen MarstonSteve Dotto Javascript framework Ember.js (similar to Ruby-on-Rails for the front end of the website) Prescott attended Drexel University, a school set up on the quarter system. Alpha testers

You can’t have nine people make a baby in one month.

—productivity adage

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Unit Tests or Feature Tests are useful for programmers when merging code and error-correcting Material Design, from Google — hard to describe because it’s almost like a framework … for design Facebook asks developers to work on the main product in their first week Gone in 60 Seconds, writing on the walls in detergent and using a blacklight Type One Error Oki Doki  Ben Borowski on Twitter  Ben Borowski on Facebook Tools HTML to Markdown converter Markdown to HTML converter WordPress Jetpack, the official suite of plugins for WordPress Infusionsoft MailChimp Google Analytics WishList for WordPress Platform-as-a-server Amazon web services Heroku EngineYard 9Folds Sit or Stand adjustable GeekDesk MacBook Pro SublimeText GitTower, a GUI application for managing Git projects  iTerm, Terminal replacement for Mac Homebrew, a Ruby Framework Vagrant, custom virtual machines on your system Teamwork.com EcoStatic Slickynotes Techniques Write your WordPress entries in Markdown — it’s fast and simple Examine where you can reduce lines of code, load time, etc. Launch first, and then go back and optimise More team members always help the progress of a programming project Give your team the building blocks, for design or programming alike Develop a naming and organization system — any system — for your team to follow Require new [programming] employees to push live code to the site on day one; this teaches them the entire process Head to a coffee shop or co-working space 2-3 days/week even if you prefer to work from home Keep a clean image of your system after a fresh reinstall If you can, go full-time toward developing a product rather than try to cram it in “after hours” Habits Jog or Rock-Climb Take breaks to walk (or wrestle with) the dog Do some exercise in the morning, even stretching Drink and eat in the morning (write it down if necessary) Try Audible.com Free for 30-Days

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44. Woodworker & Furniture Maker Matt Cremona discusses self-teaching and doing a solo video show - The Busy Creator Podcast 61
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Matt Cremona (@MattCremona) is best known for his woodworking video channel on YouTube. Primarily self-taught, Matt challenges himself to build beautiful furniture, going so far as to cut and prepare the timber, documenting the forest-to-finished-piece process along the way.

Matt’s background is diverse, with previous work in software development, interface design, and economics. Together we discuss wood, carpentry and essential tools, and producing a weekly video show. Check out his videos and some of his work at MattCremona.com

Show Notes & Links  Woodworking with Matt Cremona on YouTube Matt calls himself a “furniture maker” because he doesn’t focus on pure design Matt, a former software designer, learned to build and maintain homes by working for his landlord Unlike most woodworkers, Matt will take a piece from forest to showroom. Adam Smith wrote about the input of labour into the cost of goods Matt studied Business Finance and Vertical Integration

“Everything I have that’s useful in my day-to-day life … I taught myself.”

—Matt Cremona

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Autodidact

“Every time [timber] changes hands, the cost doubles.”

—Matt Cremona

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Dovetail Joint & Half-blind Dovetail Joint

Dovetail Joint

Half-Blind Dovetail Joint

Matt’s Shop Update — published every Monday, after four hours of production
Matt learned video editing in the high school A/V club, and returned to the practice years later Lindsay Katt, quotable past guest on The Busy Creator Podcast Calculus

“Geometry plays an incredibly large part in what I do.”

—Matt Cremona

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Heisenberg’s Uncertainty Principle Is this a Rhombus or a Kite? Raspberry PiArduino, and other electronics Modding XBOX to build a Linux web server, for example Prescott aspires to 3D model and print his own steampunk outlet covers Drywall anchors, tile spacers — can be 3D printed

Drywall anchors, will be 3D printed as needed in the future

The original Metre was just a brass bar with two chinks in it (now it’s the oscillations of a Krypton ion)

The First Metre

A Foot is actually defined by its proportion of a Metre — .3048m exactly Chroma keying (green screen) Slabbing up a 6000-lb red oak log
Matt’s Cherry Cabinet project
Selecting the panels for the doors
 Matt Cremona on Twitter  Matt Cremona on Facebook  Matt Cremona on Instagram Tools Milling machines such as jointers, planers
YouTube, for learning just about anything A second monitor (the best tool for a digital workflow) Display Fusion, and other Taskbar management apps for dual monitors Evernote Adobe Premiere Stabilization Plugins Saws – hand saw, circular saw, mitre saw Techniques Examine your material costs and where you can save money by producing your own Hire a guy with a saw mill, rather than try to do that part yourself Look for trees that have already fallen or been damaged Publish a weekly update to force yourself to do something each week Fight to have everything square from the start Keep an old computer in your shop and look at your notes Shop for used equipment, build your workshop slowly Arrange your workshop around your workflow; place first-run tools closer to the door Pick a first project before you choose your first tools Bring a camera and record events … you never know when you’ll need the footage! Learn to use the grain of the wood Habits Combine power tools with hand tools Find the time that’s most productive for your (midnight–3:00am for Matt) Prepare and eat pancakes every day Answer email and connect via social early in the morning, get it out of the way Map out “main goals” for each day Try Audible.com Free for 30-Days

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45. Copywriter, Author, and Journalist Kristen Fischer Discusses Life as a Freelancer – The Busy Creator 60
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Kristen Fischer (@KristenFischer) is an independent copywriter, author, and journalist living and working at the Jersey Shore. Following a stint as a cub reporter, she turned to freelance writing, making efforts to diversify her professional practice along the way.

A proponent of freelancing and professional issues around independent creatives, Kristen co-hosts Freelance Radio and has written When Talent Isn’t Enough, a business guide for creative professionals.

Our conversation covers writing tactics, the relationships between designers and writers, and how Kristen balances client work with authoring books. We also discuss the emotional trials of freelancing and some of the mistakes made and drama faced in her earlier years. Catch up with Kristen via her site, KristenFischer.com

 

Show Notes & Links Kristen describes herself as a copywriter, journalist, author Part of being a business writing is taking less-than-brilliant assignments at times Two camps of copy — white papers, articles, and other long-form vs headlines, lead-in paragraphs, and short forms Kristen teams up with designers; the best relationships work when writers think with design in mind and vice-versa Kristen approaches a project as a journalism, getting right to “the gist”  Prescott wrote for The Triangle, the student newspaper of Drexel University Kristen studied Environmental Science … naturally. As a freelancer, Kristen, like Prescott, has worked part-time jobs to cover the gaps Previous episode with Jeff Goins, author of The Art of Work

“Sometimes freelancing ‘on the side’ is very difficult to manage.”

—Prescott Perez-Fox

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“Don’t ‘take the leap’, instead ‘build a bridge.'”

—Jeff Goins

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The Art of Work by Jeff Goins On Amazon and On Audible
Kristen worked as a night editor for a year while she was building her freelance practice

“The first few years [as a freelancer], I was a hot mess.”

—Kristen Fischer

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Freelancers typically struggle with one of three things: Staying energized, staying motivated, staying organized Kristen struggles with long-term vision and emotional context, Prescott struggles with focus hour-by-hour Our previous episode on Mind Hacking with Sir John Hargave Kristen has a dedicated home office, where her four cats make themselves comfy Creatively Self-Employed by Kristen Fischer On Amazon
Ramen Noodles, Rent, and Resumes by Kristen Fischer On Amazon
When Talent Isn’t Enough by Kristen Fischer On Amazon
50 Shades of Grey began life as Twilight fan fiction  Kristen Fischer on Twitter  Kristen Fischer on Facebook  Kristen Fischer on Instagram Tools Microsoft Word Galaxy Note Lenovo Yoga II Docking station iPod Mozy, for backups FitBit Techniques Keep an email headline to 50 characters Marketing messages differ from subject matter messages Concentrate on the gist, and add tone after Write using an “Inverted Pyramid” for articles — if the bottom gets cut off, it doesn’t matter The order of writing: Intro — Need — Call to Action. But that might change depending on the client and medium. Keep asking yourself “why am I doing this?” and purse the long-term goals Learn to develop a thick skin as a freelancer, not to take things personally Habits POP your troublesome tasks. (POP = Procrastinate on Purpose) Schedule admin tasks like invoicing Schedule time within the routine to work on your book or side project; a big block of time won’t appear Stay “old school” with software and office tech Clear your household to-do list so it doesn’t interfere with your business tasks Give yourself permission to have a flexibility schedule (gym in the morning, when everyone else is at work) Use Sunday as a Writing Day — go to Starbucks Try Audible.com Free for 30-Days

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Get The Episode Download The Busy Creator Podcast, episode 60 (MP3, 51:34, 24.9 MB) Download The Busy Creator Podcast, episode 60 (OGG, 51:34, 43.6 MB)

 

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46. Prepare to Share, methods and mindset for bringing others into your projects – The Busy Creator Podcast 59
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For a full text transcript, see the show notes at http://busycreator.com/59

 

Tools Corkboards Dropbox Google Drive Asana Freedcamp Bounceapp Harvest Freshbooks ScreenshotMonitor Skype DesignSignOff Pinterest IFTTT Zapier Niice Dropmark Techniques Imagine an ideal workflow before you start sharing it Store all files in an agreed-upon place, preferable automatically backed up Use a tasking app for simple items Review work online and be clear in your writing Back everything up! Habits Track time and report daily or weekly, if not continually via a system Try Audible.com Free for 30-Days

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Get The Episode Download The Busy Creator Podcast, episode 59 (MP3, 17:09, 8.5 MB) Download The Busy Creator Podcast, episode 59 (OGG, 17:09, 15.2 MB)

 

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47. The Busy Creator - programming note
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Programming note from Prescott — The Busy Creator Podcast will switch release schedule for the summer to *every other week* rather than weekly. Episodes will resume Monday, June 1, 2015. Thanks for listening and supporting.



48. The Busy Creator 58 w/guest Karen Marston
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Karen Marston (@KarenMarston) is an independent copywriter and the founder of Untamed Writing. Dissatisfied with her earlier roles, Karen took to writing SEO-focused articles and now works with clients writing bold, memorable copy for websites and other projects.

Her latest project is a foray into teaching. She now instructs others how to be effective, productive freelance writers. Our conversation discusses her personal workflows and habits, as well as her outlook on teaching and client project management.

Show Notes & Links Karen describes herself simply as “a writer” Karen started writing SEO-optimised articles — 500 word articles heavy with keywords to bring attention to the clients Lately, Karen is taking on personal writing JK Rowling, author of the Harry Potter books, has a higher net worth than Queen Elizabeth II Karen now earns more from teaching than from writing Organisations struggle to have a voice, even though they talk about “brand voice” and whatnot

“As much as graphics and photos are essential on the web, it’s still mostly a written medium.”

—Prescott Perez-Fox

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“A brand is the human component of a non-human entity.”

—Prescott Perez-Fox

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Eat24Mailchimp — brands with personality, especially in their written voices

“Serious and professional are not the same thing. You can be professional without being serious.”

—Karen Marston

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Part of being a professional means pushing back against clients Scrum-Sprint Methodology A number of Karen’s students have self-confidence issues, which inhibits their careers as a freelance writer The Top 3 Things that Stop Talented Writers Making Money

“I’m a best-selling author, not a best-writing author.”

-Robert Kiyosaki

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Rich Dad, Poor Dad by Robert Kiyosaki On Amazon and On Audible
Untamed Writing School  Karen Marston on Twitter  Karen Marston on Facebook  Untamed Writing on Facebook  Karen Marston on Instagram Tools Facebook groups, especially if it’s your group Location Rebel, and its forum Trello, for to-do lists Paper “catch-all” notebooks Evernote MacBook Air StandStand Kneeling Chair, as used by Lisa Simpson

Lisa Simpson uses a kneeling chair

OpenOffice Dropbox Techniques Drop the serious, professional, corporate persona and write like an actual person Be surprisingly human in your writing Keep projects to two week periods: first week is planning, strategy, and first draft. Second week is for editing. Allow unlimited revisions … but limit the time of the overall projects Don’t specify to clients why you’re unavailable, just say when you can fit them in Offer to connect a client with another writer (or designer) Participate in a community and observe the questions being asked … then seek to answer them. Habits Cross a big diagonal stripe across a paper to show that everything on it is finished Don’t get out of bed until getting 8 hours sleep Take time on Mondays to plan the week [Try to] work out everyday, perhaps taking a 28-day challenge Avoid the supermarket on Sundays (take advantage of your own schedule) Try Audible.com Free for 30-Days

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Get The Episode Download The Busy Creator Podcast, episode 58 (MP3, 37:06, 18 MB) Download The Busy Creator Podcast, episode 58 (OGG, 37:06, 31.4 MB)

 

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49. The Busy Creator 57 w/guest Eric Peterson
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Eric Peterson is a veteran cartoonist & artist who worked across a variety of industries and niches, through advertising & commercial art, and now as a independent artist. Eric has developed a signature style, based in abstraction and surrealism, and referencing silkscreen and printing techniques of centuries past.

Catch up with Eric and see some of his work on his Facebook page.

The Busy Creator Podcast, episode 57 with Cartoonist & Illustrator Eric Peterson 2015.05.11/0 Comments/in Podcast Episodes /by Prescott Perez-Fox

Eric Peterson is a veteran cartoonist & artist who worked across a variety of industries and niches, through advertising & commercial art, and now as a independent artist. Eric has developed a signature style, based in abstraction and surrealism, and referencing silkscreen and printing techniques of centuries past.

Catch up with Eric and see some of his work on his Facebook page.

 Listen Now

THE BUSY CREATOR PODCAST WITH PRESCOTT PEREZ-FOX

Ep. 57 w/Eric Peterson
 
 
   

Eric Peterson’s artwork

Eric Peterson’s artwork

Eric Peterson’s artwork

Eric Peterson’s artwork

 

Eric drawing a character, without formal sketching

Show Notes & Links Eric describes his work as strange, surreal Eric’s influences were comic books and book illustration Dr. Seuss Where The Wild Things Are by Maurice Sendak On Amazon and On Audible
Block-printing and engraving, methods of reproducing illustration in centuries past

Example of an engraving illustration

Cross-hatching, a shading technique

Crosshatch styles

Gray’s Anatomy, originally published 1858 Dr. Henry Vandyke Carter, the unsung illustrator for Gray’s Anatomy Eric worked in advertising in the 80s, but didn’t find creative satisfaction Stream of consciousness Zen Canadian publisher taking on Eric’s next comic project

“A true artist does things that are organic or abstract.”

—Eric Peterson

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Silkscreen

“There’s something that happens in spontaneity that lends a huge visual aspect that fine-tuning just doesn’t have.”

—Eric Peterson

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Joel Duggan, cartoonist & illustrator, appeared on The Busy Creator Podcast, episode 2

“Coffee and drawing is perfect.”

—Eric Peterson

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Art methods of old The Learners by Chip Kidd On Amazon and On Audible
Brazil, The movie, written by Terry Gilliam  Eric Peterson on Facebook Tools Drafting table India Ink No. 2 or No. 4 Watercolor brush Japanese brush pens Red photo pencil Techniques Allow the writing to lead the art, as well as the art lead the writing Take a break — perhaps even months or years Keep your pencil sketching loose, let the inking process take the lead Procrastinate on purpose, to take meaningful break Embrace creative distraction Habits Sketch ideas as they pop into your head, don’t let them vanish Wake up with coffee and enjoy the rituals of all its sensory aspects Carry a sketchbook at all times! Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get The Learners by Chip Kidd as a free audiobook

Get The Episode Download The Busy Creator Podcast, episode 57 (MP3, 30:19, 14.8 MB) Download The Busy Creator Podcast, episode 57 (OGG, 30:19, 22.8 MB)

 

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 About the Author  Latest Posts
About Prescott Perez-Fox Prescott Perez-Fox is a New York-based graphic designer and brand developer with 14+ years experience in branding, packaging, graphic design, and web design. He runs The Busy Creator.
Pro Tip for Keeping Your Portfolio Up To Date - 2015.05.07 The Busy Creator Podcast, episode 56 – Mind Hacking with Sir John Hargrave - 2015.05.04 The Busy Creator Podcast, episode 55 with Designer & Illustrator Nate Voss - 2015.04.27
Tags: advertisingartbrushcartooncommercial artEric Petersonillustrationinkprintingsilkscreensketch
 
 
RECENT BLOG POSTS Pro Tip for Keeping Your Portfolio Up To Date The Busy Creator Podcast, episode 56 – Mind Hacking with Sir John Hargrave The Busy Creator Podcast, episode 55 with Designer & Illustrator Nate Voss The Busy Creator Podcast, episode 54 – The Art of Work with Jeff Goins The Busy Creator Podcast, episode 53 with Designer, Developer & Entrepreneur Matt Keefe Software Tools For Designers to Stay Organised and Focused
CATEGORIES Field Report (2) Habits (7) Level-Up Strategy (3) Podcast Episodes (57) Pro Tip (6) Quotes (1) Resources (2) Techniques (15) Tools (10) BLOG ARCHIVES Blog Archives  Select Month    May 2015  (2)    April 2015  (5)    March 2015  (5)    February 2015  (6)    January 2015  (5)    December 2014  (6)    November 2014  (7)    October 2014  (10)    September 2014  (9)    August 2014  (6)    July 2014  (3)    June 2014  (2)    May 2014  (2)    April 2014  (3)    March 2014  (6)    February 2014  (2)    January 2014  (3)    December 2013  (1)  


50. The Busy Creator 56, Mind Hacking w/Sir John Hargrave
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Description:

Sir John Hargrave (@SirJohnHargrave) is the CEO of Media Shower, a content marketing and media company. Following a background as a high profile internet prankster, he has examined the conditions and obstacles that modern professionals face — many of which are mental. His upcoming book Mind Hacking discusses techniques for training a stronger mind and overcoming these obstacles.

Our conversation discusses the symptoms that affect creative pros and how we can hack our mind with simple, daily techniques and habits.

More information about the book is available at MindHacki.ng. The book isn’t published until 2016, but previews and digital versions are available on the site.

Show Notes & Links Sir John Hargrave is a renowned Internet prankster

Boston, Lincolnshire John is the CEO of Media Shower, a content media company “Sir” John received his knighthood by way of a name-change at the local county courthouse Queen Elizabeth II and her many, many titles The requirements to receive a knighthood (or a MBE, OBE, CBE, etc.) Mind-hacking came about from John’s work with clients and employees, many of whom are creative and seeking peak productivity Hacking, in the sense of tinkering, not infiltrating The brain is not the mind Most of our problems are based in the mind Classic creative problem: procrastination

“[Mind-Hacking] is a bit like training a disobedient dog.”

—Sir John Hargrave

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New Age Vibe

“We need to de-mistify meditation. It’s strength training for the mind.”

—Sir John Hargrave

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Creatives can be precious, and it stops us from making decisions The January Joiners “Install” a habit (again, the computer metaphor) A university study of quality over quantity, life drawing — two groups, who improved more The Power of Habit by Charles Duhigg On Amazon and On Audible
An experiment revealed that Professors who wrote a little each day reached tenure faster The Autobiography of Benjamin Franklin On Amazon and On Audible
Ben Franklin’s Schedule
“Address powerful goodness” -Ben Franklin 3MIT — Three Most Important Things “Eat That Frog” methodology, introduced by Mark Twain
Eisenhower Methodology for Urgent vs. Important Limbic System, a component of our “Lizard Brain” El Coquí (Eleutherodactylus coqui), a tiny frog native to Puerto Rico

El Coquí

Research shows that multitasking is less effective Multitasking is usually “Rapid Switching”

“When you split an atom, energy escapes. When you switch tasks, focus escapes.”

—Prescott Perez-Fox

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Programmers get in the zone (hence the headphones) It can take 15-20 minutes or more to get back in the zone after a distraction Psychic Exhaustion, when you feel mentally depleted Manager’s Time vs. Maker’s Time, by Paul Graham The E-Myth Revisited by Michael Gerber On Amazon and On Audible
Entrepreneurs have to make the thing, manage the business, and build the business Mind Hacking is expected to drop July 2016, but previews are available now Mind Hacking is available as ePub, PDF, and Kindle format  Sir John Hargrave on Twitter  Sir John Hargrave on Facebook  Sir John Hargrave on YouTube Tools Post-Its Coach.me, an exercise app with goals, etc. Mind-Hacking program on Coach.me includes a 21-day plan Techniques Learn to detach from your mind, to observe moments where we stray and get distracted Concentration Training aka Mindfulness aka Meditation Treat Concentration Training like a video game. Award yourself “awareness points” whenever you bring your mind back from distraction Replace “All or Nothing” thinking with “Habit Formation” thinking Set up a queue and a reward for each [desired] habit Keeps rewards positive and healthy (smoothies, relaxing with a book) “Eat a frog” early in the day Reduce Multitasking, Increase Focus Mental Decluttering: look for alerts and distractions you can shut off Habits Produce something everyday; eventually your quality will improve as well as quantity Make list of “Positive Loops”, small goals which help your practice and life 3MIT methodology Get mental rest during the day, not just at the end Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get The Power of Habit by Charles Duhig as a free audiobook

Get The Episode Download The Busy Creator Podcast, episode 56 (MP3, 37:28, 18.2 MB) Download The Busy Creator Podcast, episode 56 (OGG, 37:28, 30.2 MB)

 

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51. The Busy Creator 55 w/guest Nate Voss
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Nate Voss (@Vossome) has lived numerous lives as a designer and creative. First a traditional graphic designer, he spent several years as a freelance illustrator and designer before joining digital marketing & advertising agency VML. Since then, he’s moved into mobile and app design, exploring software development workflows and agency culture up close.

Our conversation meanders across a variety of topics, discussing the transition from agency life to freelance (and back), the culture shock of working in a large organization, and even the type of architecture that best suits a mixed team.



52. The Busy Creator 54, The Art of Work w/Jeff Goins
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Jeff Goins (@JeffGoins) is the author of a new book titled The Art of Work. In researching the book, Jeff has realised that the subject is bigger than a book, and has already moved into creating a movement, branching out to online communities and training to help people find their calling at work and in life.

Our conversation discusses the origins of the The Art of Work, the trouble creative pros face at work, and some of his writing methodologies. Catch up with Jeff on his many social media platforms or via website, GoinsWriter.com.

The Art of Work is available now in print and digital formats (Kindle, ePub, PDF) and will be available soon as an audiobook. Check out ArtOfWorkBook.com for all info.

 

Show Notes & Links Your life’s work, a huge topic

“I didn’t try to talk about [your life’s work] with authority, I just tried to talk about it with curiosity.”

—Jeff Goins

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Jeff is now a full-time entrepreneur and writer The Art of War by Sun Tzu On Amazon and On Audible
The War of Art by Steven Pressfield On Amazon and On Audible
The Pleasures and Sorrows of Work by Alain de Botton On Amazon and On Audible
Todd Henry, author, speaker, and past guest on The Busy Creator Podcast Writers writing about writing, aka meta-work Many creatives and artists are approaching their work the wrong way — it’s not all about passion

“Vocation is the place where our deep gladness meets the world’s deep need.”

—Frederick Buechner

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“You can only connect the dots looking backwards.”

—Steve Jobs

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“You’ve got to do some dot-collecting before you can do some dot-connecting.”

—Lindsay Katt

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“What if hidden in your difficulties are opportunities?”

—Jeff Goins

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“Before I can tell my life what I want to do with it, I need to listen to my life telling me who I am.”

—Parker Palmer

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Jeff studied Spanish and worked as a musician before becoming a marketing copywriter within a non-profit (naturally.) Prescott hates the phrase “side hustle” 87% of the world’s workers are disengaged from work, according to Gallup Making money from blogs first seemed to Jeff like “catching a Unicorn” TribeWriters, Jeff’s first course which grew from his first eBook Forbes predicts “by 2020 over 50% of the US Workforce will be freelance” Jeff tries to [only] write 500 words per day, but consistently  Jeff Goins on Twitter  Jeff Goins on Facebook  Jeff Goins on Instagram  The Portfolio Life w/Jeff Goins on SoundCloud  Jeff Goins on YouTube Tools Notebooks Evernote Techniques Listen to your life, look for themes and threads Don’t “take a leap”, instead “build a bridge” to your next role or job Do an “internal pivot”, find a new scope of work in your current organisation or help create a new department Change the way you’re approaching today’s work in preparation for what’s to come Listen to your body (pain, rashes, etc.) Use teaching to make an impact, connect with community Use the Three-Bucket Method (Notes/Ideas, Drafts, Edits) to write a book Use the Five-Draft Method to go from manuscript to completed work Habits Take your ideas “up” rather than kvetching to co-workers who can’t make changes Use your “byproducts” — your blog posts and speeches can become a book if the ideas are sound Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get You Are A Writer (So Start Acting Like One) by Jeff Goins as a free audiobook

Get The Episode Download The Busy Creator Podcast, episode 54 (MP3, 28:45, 14 MB) Download The Busy Creator Podcast, episode 54 (OGG, 28:45, 25.4 MB)

 

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53. The Busy Creator 53 w/guest Matt Keefe
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Description:

Matt Keefe (@MKeefe) is a multitalented designer & developer, and the co-founder of PixelBit, a design and development agency. PixelBit has no particular home base, with staff spread out all over the world. Managing this requires systems and good communication, which Matt discusses in this conversation.

We also cover tools and methodologies that change over time, sometimes very quickly, balancing client needs with constraints of deadlines and technology, and leaving life as a freelancer for one of a business owner.

 

Show Notes & Links Matt and Prescott met via the Photoshop Cafe forum c.2001 Prescott bemoans the end of forums in general Colin Smith, founder of Photoshop Cafe Facebook groups are nearly impossible to search Matt helps “clients create products and expand on their brands” PixelBit was founded in 2011 by Matt Keefe and Philip Neal as a mobile and app development team Matt was a freelancer for ten years PixelBit will partner with larger agencies when they’re at capacity

“We’re like an outside force inside their business” —Matt Keefe
Click to Tweet

Apple Watch, less of a consumer product and more of a new brand platform Those guys who grow enormous pumpkins, and how they prune Blackberry and Flash, once prominent now all-but-abandoned Developing for Android is often overlooked, but it can be a powerful boost to your brand The balance between intuitive apps that look like the OS, and user discovery from innovative new UI

“Being a freelancer is like being Batman; one day you’re called on to save the world, but the next you’re an orphan.” —Prescott Perez-Fox
Click to Tweet

“Freelancing is all about the journey because there is no ‘freelance destination’ ” —Prescott Perez-Fox
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“As a small business owner, you have to wear 57 different hats.” —Matt Keefe
Click to Tweet

Matt is [still] a programmer, but has moved away from design

“You don’t have the money not to market your company.” —Matt Keefe
Click to Tweet

PixelBit didn’t find success with Twitter or Facebook ads; it’s hard to sell services in 140 characters Von Glitschka, Illustrative designer on Dribbble Vijay Mathews, past guest on The Busy Creator Podcast

“There’s never too much communication … unless it’s by email” —Matt Keefe
Click to Tweet

Henry David Thoreau, and his rural Massachusetts lifestyle Autocross  Matt Keefe on Twitter  Matt Keefe on Facebook  Matt Keefe on Instagram  PixelBit on Twitter  PixelBit on Facebook Tools Slack Flash iOS, Android, Windows Phone OS – mobile operation systems WordPress Sortfolio (formerly Haystack), a directory for agencies Dribbble or Behance, portfolio sites Dropbox InVision to screenshare with clients Trello Jira for bug-tracking Basecamp Harvest Agile workflows Quickbooks Online Xero Ikea desks Techniques Use Slack to maintain a group community (instead of Facebook) Reconnect with previous clients to introduce your new capabilities or team Acknowledge where your skills are best utilized — design vs. development Post work and engage on Facebook, but don’t expect an ROI and real project works Create a Trello board for design and development ideas Implement a “ground game” at local Chambers of Commerce and other groups Include the client on ideation Never be in a position where the client asks “what’s the status?” Write-off the square footage of your home office, but only if there’s a door! Habits Always have a staging server so the client can see the project status Use milestones and formal meetings, because some clients prefer it Wake up at 5:00 or 6:00 in the morning, especially to chat with team members in different timezones Keep a structured eating schedule, especially when you’re deep in a project Maintain hobbies that are entirely separate from computers and technology  Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get Remote: Office Not Required by Jason Fried & David Heinemeier Hansson as a free audiobook

Get The Episode Download The Busy Creator Podcast, episode 53 (MP3, 42:17, 20.3 MB) Download The Busy Creator Podcast, episode 53 (OGG, 42:17, 36.0 MB)

 

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54. The Busy Creator 52 w/guest Adrienne Stortz
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Description:

Adrienne Stortz (@xoxoadrienne) is the creator and host of xoxo cooks, an online cooking show featuring good food you can make at home. She also consults on digital marketing strategy for classical musicians, helping them craft messaging and promote events.

Our conversation discusses the balance between client work and a passion project, how she arrived in both the classical music and online video sectors, and how the premise of experimentation and continual improvement can be powerful for freelancers and businesses alike.

Catch up with Adrienne on her xoxo cooks YouTube Channel, or on her consulting website, AdrienneStortz.com

 

Show Notes & Links Adrienne runs xoxo cooks, a weekly cooking show on YouTube, and works as a digital marketing strategy consultant for classical musicians Adrienne studied classical piano and Music Merchandising rather than video production or cooking Her previous employers include Carnegie Hall, where she learned to “sell tickets” “Musicians are amazing at what they do, but that doesn’t always apply to writing a good email.” Business card with a photo (like a real estate agent) Adrienne is adept at working with “artists”, which includes musicians who don’t always make natural clients Prima donna, a term adopted from Opera Earn1K, a course from Ramit Sethi Adrienne is working to serve up-and-coming musicians, essentially her peers “Layer Cake” pricing vs. three wildly different offerings “Adult Onset Awkwardness” as discussed on The Busy Creator Podcast, Episode 18 with guest Debbie Millman xoxo cooks originated from a desire to master YouTube strategy first-hand An early video from xoxo cooks, admittedly “a little rough” but “still interesting”
Ready, Fire, Aim by Michael Masterson On Amazon and On Audible

“It doesn’t matter what business you’re in, you’re actually in the sales business.” —Michael Masterson ← Click to Tweet

Adrienne films right in her own kitchen That scene from ET where they tent the house
Adrienne doesn’t yet film in batches, largely due to space constraints John Lee Dumas edits 8 podcast episodes in 90 minutes, according to his appearance The Busy Creator Podcast, Episode 50 Katie Q, fellow YouTube cooking show host Katie Q’s production workflow
Prescott watches a ton of woodworking videos on YouTube (and isn’t sorry)
 Adrienne Stortz on Twitter  Adrienne Stortz on Facebook  Adrienne Stortz on Instagram  xoxo cooks on YouTube Tools YouTube Tripod Phone-to-Tripod adapter DSLR Camera: Canon T3i VideoMic Pro Compact VMP Shotgun Microphone iMovie Final Cut Pro Three-point lighting setup Techniques Collaborate with agents and managers, who are used to marketing language and operations Get people on the phone, ask questions, and talk about their needs Don’t start from scratch; borrow from your earlier proposals Look for custom offerings with clients rather than fit them into packages Use your network! Reach out to former clients and contacts. If you’re interested in something, like a new social network, just start making something Be mindful of your video’s sound — it’s just as important as the lighting or picture quality Plan your content around the calendar (e.g. holidays, seasons) Examine Google Trends to time your content and events  Prepare your foods in advance to avoid cutting/chopping on the video Habits Continue to improve, embrace incremental improvement Learn about sales and embrace selling in your own practice Get comfortable with experimentation, being slightly sloppy while putting yourself out there Wake up early and hydrate Avoid caffeine if it makes you insane Clean up the house as part of your wake-up or morning routine Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get Ready, Fire, Aim by Michael Masterson as a free audiobook

Get The Episode Download The Busy Creator Podcast, episode 52 (MP3, 37:27, 18.2 MB) Download The Busy Creator Podcast, episode 52 (OGG, 37:27, 31.6 MB)

 

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55. The Busy Creator 51 w/guest Peter Kubilus
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Description:

Peter Kubilus (@PeterKubilus) is an interiors and architectural photographer based in metro New York. Following studies in both photography and architectural engineering, Peter has created a practice photographing offices, hotels, residences, and more.

Our conversation covers his origins in photography, how he came to specialise in architecture, and the workflow of setting up lights and creating his images.

Check out Peter’s photography at his website, kubilusphoto.com

 

Show Notes & Links Peter describes his work as modern, clean, refined, not messy Previous photographers on The Busy Creator Podcast include Bill WadmanChristine BlackburneTaylor Mathis Peter only photograph’s “The built environment” Seton Hall Prep, high school in New Jersey Peter’s first introduction to architecture and building came from visits to his father’s build sites as a youth Architectural DigestArchitectural RecordInterior Design magazine Peter’s college classes “activated the creative side his head” Prescott and Peter grew up in neighboring towns, both attended Drexel University, but didn’t meet until later. “Circulation” is the term for a person moving through architecture, being at scale, etc. Colour Temperature (mixtures of LEDs, Fluorescents, Sunlight) Shooting for a hotel may mean conveying a lifestyle. Shooting for the architect may center around materials. Peter’s projects range in scale from a kitchen to a 30-story building Each image can take a few hours to set up, yielding only a few images per day High Dynamic Range (HDR) composites in Photoshop

“You can’t turn garbage into a masterpiece.” —Peter Kubilus ← Click to Tweet

Center for ArchitectureAmerican Institute of Architects (AIA) NY ChThe Architectural League of New York 200 Lexington, D&D Building

“Networking was what really initially launched my career.” —Peter Kubilus ← Click to Tweet

Felix Sockwell, Illustrator, and past guest on The Busy Creator

“Opportunity + Preparation = Success” ← Click to Tweet

“Just because I’m not out in the field shooting doesn’t mean I’m not working.” —Peter Kubilus ← Click to Tweet

 Peter Kubilus on Twitter  Peter Kubilus on Facebook  Peter Kubilus on Instagram  Peter Kubilus on LinkedIn Tools Canon 5D Mk-III Photoshop Lightroom Dropbox Constant Contact Paperless Post MailChimp Techniques Take a walk-through of a built space before you photograph Ask the architect questions — he or she knows the plan inside and out Find the right angle, then strip out extraneous material that might distract from the shot Take point-and-shoot photos during a walkthrough Don’t allow objects in a shot to overlap. This may require micro-rotations. Stage the room first, then light it Take multiple shots at different exposures so you can built it later in Photoshop as needed Get the image right “in the camera” so you only have to spend 20–30 minutes in Photoshop Use Lightroom to pare down your images. Then bring to Photoshop for retouching. Deliver files via Dropbox rather than FTP. Attend networking events, even as frequently as 4 days a week. Use email newsletters rather than mini-portfolios — at least you can track who opens emails Have a website with portfolio samples Spend 30 minutes a week on LinkedIn Wake up early and do those digital time-wasters before you start work Use an assistant for shoots Habits Maintain a presence on LinkedIn, Instagram, Facebook fan pages Backup your files immediately after connecting your camera Try Audible.com Free for 30-Days

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Get Digital Photography Guide by Larry Hall as a free audiobook



56. The Busy Creator 50 w/John Lee Dumas & Kate Erickson
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Description:

John Lee Dumas (@JohnLeeDumas) & Kate Erickson (@KateLErickson) are the duo behind Entrepreneur on Fire, a daily podcast about business, life, and success. Working closely and dedicating themselves to systematic behaviour, John and Kate have built a massively successful business around their podcasts and blogging community.

This conversation discusses their individual workflows and systems, how they manage virtual assistants, and how working from home requires discipline and systems.

Check out their podcasts, blogs, communities, and courses over at EntrepreneurOnFire.com

Show Notes & Links John doesn’t consider himself a creative person. He doesn’t have a “design bone” in his body, but his mouth is creative. Kate worked in advertising and marketing on the accounts and project management side Systematic behaviour for John means “always tweaking”

“Day one looks very different from today” —John Lee Dumas ← Click to Tweet

John batches his interviews on Tuesday; 8 interviews in one day John edits a 40-minute show in about 5–7 minutes; 8 interviews in 90 minutes Lists posts seem to have the best responses for blog posts Customer Relationship Management (CRM) software allow you to keep everything in one place Kate understands how to “drop a diagram” and be analytical (especially in Infusionsoft) Kate uses Asana with her Virtual Assistants (VAs) John’s VAs were focused on his schedule and social media John & Kate struggled when working from the same desk, and now lead “separate work lives” John never found the groove when working in a cubical; this still powers his concentration when working from home The Fire Path, Kate’s training program and book from Entrepreneur on Fire The Fire Path by Kate Erickson On Amazon
 John Lee Dumas on Twitter  Kate Erickson on Twitter  Entrepreneur on Fire on Facebook  John Lee Dumas on Instagram  Kate Erickson on Instagram  Entrepreneur on Fire on YouTube Tools Infusionsoft Entreport Constant Contact Asana Techniques While recording, use colour-coded markers as flags for yourself when editing Listen to feedback and monitor social feedback and sharing Use “skeleton writing” to jot down bullet points. This avoids the “blank paper syndrome” Use Virtual Assistants (VAs) to extend your day-to-day capabilities Keep roles distinct for VAs; don’t keep people guessing about what their duties will be Before you hire a VA, spend one week writing down all your repetitive tasks Habits Keep a running list of ideas. Continually record inspiration for blog posts while reading, listening, watching. Skype with your co-worker rather than interrupt each other Take breaks throughout the day, especially if you work from home and don’t otherwise leave the house Build domestic distractions into your morning routine (so they don’t reappear during the day)  Try Audible.com Free for 30-Days

Visit BusyCreatorBook.com for your free trial

Get Podcast Launch by John Lee Dumas as a free audiobook



57. The Busy Creator 49, Salary & Fee Negotiation w/guest Jim Hopkinson
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Description:

Jim Hopkinson (@HopkinsonReport) is the author of the book Salary Tutor: Learn The Salary Negotiation Secrets No One Ever Taught You. His website, SalaryTutor.com, offers free resources and online salary negotiation courses to help creative professionals, students, and freelancers increase their confidence, develop a negotiation mindset, and get paid what they’re worth through effective negotiation.

This conversation discusses how creatives can use their natural abilities to get the job, how to negotiate for a top salary or raise, and how freelancers can approach fee negotiations for project-based work.

 

Show Notes & Links Jim Hopkinson, The Salary Tutor
Salary Tutor: Learn the Salary Negotiation Secrets No One Ever Taught You by Jim Hopkinson On Amazon and On Audible
FUD (Fear, Uncertainty, and Doubt) A previous blog post about The Humble Coloured Folder Jim’s first few negotiations were on the employee side, but while working at a small startup, he had the opportunity to act as the HR side, which gave him both perspectives Jim worked at ESPN and Wired The 4-Hour Workweek by Tim Ferriss On Amazon and On Audible
Jim wrote The Hopkinson Report blog and hosted a podcast for five years (iTunes link) 10,000 hours Creatives don’t necessarily approach negotiation from a different perspective Creatives have advantages built in: standing out through design

“Everyone has the same boring Microsoft Word resume template; designers have an opportunity to stand out visually” –Jim Hopkinson ← Click to Tweet

Having “something to show” is a strong negotiation or job-hunting tactic Put your research into a well-designed graphic layout, don’t just do the research or memorize the figures

“How you do anything is how you do everything.” ← Click to Tweet

“If you want to be, do.” ← Click to Tweet

On getting a raise for a current job, “it’s about proving your worth” A montage showing “war”
Creatives should find the analytics; other folks should make it visual A portfolio example might show adding a Facebook widget to a website, then detailing the before-and-after statistical impact on traffic and revenue Top Performers can earn more than regular employees Verbal hacks: “how can we …”, “let’s look at this together”, “compensation” (instead of fee) Vanessa Van Edwards, body language expert
Your benefits can be worth up to 1.4x your base salary (article source) Use an appropriate response for different scenarios (non-profit, new job, big company, etc.) There’s now a culture of “Double your rate!

“It’s not coming up with a specific number, it’s coming up with a framework for how you work with clients.” —Jim Hopkinson ← Click to Tweet

How Much Should I Charge, a talk at SXSW by Jim Hopkinson
M.Y. R.A.T.E. (Mindset, Yes or No, Research, Adjusting, Techniques (like “anchoring”), Experience/Execution Value Pricing, a different way of calculating things “V&A” pricing (Value + Agony) 5% is considered a “big raise” on a year-by-year basis; according to Jim, 2-3% is standard (article source) Special landing page for listeners of this podcast: salarytutor.com/busycreator  Jim Hopkinson on Twitter  Jim Hopkinson on YouTube Tools Free introductory course on The Negotiation Mindset by Jim Hopkinson How to Negotiate a Raise or Promotion by Jim Hopkinson How to Negotiate a New Job Offer (Professional Edition) by Jim Hopkinson Techniques Create a website if only to take over your Google search results Use your creative and design skills to make your resume/case studies/portfolio look like a sharp project Work on your mindset before you even attempt to negotiate Use a Past/Present/Future model to address your value for a current job Use goal-setting as part of an overall negotiation Continually gather praise, evidence, portfolio samples Demonstrate that you’re already doing the role of someone higher Make a pie chart or visual reference, especially for a before-and-after Grab newspaper headlines to illustrate the landscape of your industry Bring your design work back to the bottom line. Show that your work has context, not just the work itself. Get the timing right — both during the week, and during the calendar year (know your company’s budget cycle and overall financial health) Do not reveal your past salary!! Never lie!!! (It’ll come back to haunt you) Try hourly billing for new projects or loosely-defined scope For a new client, start hourly and give them a “homework assignment” such as gathering logos, copy, etc. Habits Continually gather evidence of your work; numbers are best, anecdotes are useful as well. Always observe the market and know what your industry is doing Try Audible.com Free for 30-Days

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58. The Busy Creator 48 w/guest Artist Eric Kass
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Description:

Eric Kass (@funnel_erickass) is a Commercial Artist who has built a distinct solo practice across identity, graphic design, packaging design, and more. His practice — Funnel, the Fine Commercial Art Practice of Eric Kass — works with startups and artisanal food companies on developing all aspects of their brand story.

Our conversation cover Eric’s definition of a commercial artist, how we works with clients, and his new side project. Catch up with Eric on his website, Funnel.tv

Show Notes & Links Eric creates “heart-made craft brands” His practices reaches across naming, identity, packaging, point of sales, and more Graphic Design isn’t a great term; “graphic” is too specific, “design” is too broad Commercial Artist is a better description → art for sale Branding always appealed to Eric for its ability to craft a narrative, to appreciate details (typography, logo, etc.) Practice, a term usually applied to Medicine or Law, can also be applied to design (or Yoga) The name Funnel emerged from Eric’s experiences and observations, as well as a reflection of his design process Printed Ephemera by John Noel Claude Lewis On Amazon
Ephemerotica.com — Curated Compendium of the Coveted / Authentic & Inspired Vintage Goods

“Every company is now a media company.” —Seth Godin ← Click to Tweet

Felix Sockwellpast podcast guest, has never used InDesign David Blatner & Anne-Marie Concepción joined me for The InDesign Episode of The Podcast Eric grew up on a farm where your work is pretty much overlapping with your “home” life  Eric Kass on Twitter  Eric Kass on Facebook  Eric Kass on Instagram  Eric Kass on Pinterest  Eric Kass on linkedin Tools

59. The Busy Creator 47 w/guest Lucy Leiderman, part II
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Description:

Lucy Leiderman (@Lucy Leiderman) is the Director of Digital Strategy for Toronto-based agency Pilot PMR. Here, she advises clients on content and social media strategy, oversees promotion and advertising across new media, and writes on a number topics related to internet and technology.

Lucy is also a published author, having written the Seven Wanderers Trilogy, a series of novels in the historical fiction/fantasy genre.

This conversation is split into two parts, where the first discusses her work as a digital strategist, and the second speaks more to her personal habits and her workflow as an author. Catch up with Lucy on her website, LucyLeiderman.com



60. The Busy Creator 47 w/guest Lucy Leiderman, part I
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Description:

Lucy Leiderman (@Lucy Leiderman) is the Director of Digital Strategy for Toronto-based agency Pilot PMR. Here, she advises clients on content and social media strategy, oversees promotion and advertising across new media, and writes on a number topics related to internet and technology.

Lucy is also a published author, having written the Seven Wanderers Trilogy, a series of novels in the historical fiction/fantasy genre.

This conversation is split into two parts, where the first discusses her work as a digital strategist, and the second speaks more to her personal habits and her workflow as an author. Catch up with Lucy on her website, LucyLeiderman.com

Show Notes & Links Prescott and Lucy know each other “from the internet” Directors of Digital Strategy need to have the “widest toolbelt” of digital knowledge, to always offer fresh, innovative, custom solutions – there is no more “cookie cutter” approach Agile Methodology “Project Managers have become Scrum Masters”, says Bob Calvano during his episode Scrum Alliance and their certifications “The Scrum Master is, above all, a facilitator.” ← Click to Tweet “At the end of the day, [we]’re all in the business of marketing. We’re trying to get people to do something.” ← Click to Tweet Traditional can be contemporary — living as if they’re in 2008 Lucy writes numerous articles Growth Hacking Internetalia — is that a word? “We’re all psychologists now.” ← Click to Tweet “The Free Market is as active online as it is anywhere.” ← Click to Tweet Instagram gets bought for $1 Billion Instagram needs to solve its multiple login problem The Busy Creator on Instagram — completely locked out and can no longer be updated When Instagram first came out, it didn’t have a web presence  18-year-old Instagram celebrities/millionaires Patagonia on Instagram Zildjian on Instagram “Login Fatigue,” when you have too many damn accounts and log-ins Coca-Cola’s social media “happy” campaign backfires Kim Kardashian’s twitter goof during the Aurora, CO shootings

Wrong Aurora

DiGiorno Pizza during The Ray Rice scandal — hashtag #WhyIStayed

You Had Pizza

“With analytics, anything can be good or bad. It’s up to you to frame it.” ← Click to Tweet The problem with blue light “I started writing because I ran out of reading material.” ← Click to Tweet Lucy’s first books were set in the world of Celtic Mythology Lucy does not take inspiration from Russian Literature, in spite of her heritage Originally, she wrote for children, but her work ended up a little more mature Only about 30% of a story plan actually comes to be Prescott thinks stories are like trees, or spiderwebs. Lucy says they’re more like a tapestry (with threads woven through) “Writing a book is committing yourself to always feeling guilty.” ← Click to Tweet NaNoWriMo – National Novel-Writing Month “I love the finished product, but the process is hard.” ← Click to Tweet Lucy never took courses in writing or studied the craft Average sci-fi novels are 100,000+ words It can take 25 minutes to get back on task following a distraction, according to an article from The NY Times, which cites a study from UC Irvine Lucy has never had a full cup of coffee, prefers tea McDonald’s + Shazam ad – did it work?  LucyLeiderman.com, an About.me page  Lucy’s Author Page  Lucy Leiderman on Twitter  Lucy Leiderman on LinkedIn  Lucy Leiderman on Instagram, mostly her dogs Tools Google Analytics Radian6 Buffer HootSuite Google Drive/Apps for Work Workamajig Basecamp Balsamiq, for wireframes InVision, also for wireframes Slack Microsoft Word Facebook, and its ever-changing nature Techniques Don’t create content for it’s own sake Don’t waste a call-to-action and spend money when it doesn’t drive sales Use data to show how campaigns are effective Get immersed in the community; go to events/Hackathons, watch TED talks Use the channel itself for full analytics; don’t trust third-party sites for data collection Factor “the environment” into your channel-planning Ask questions in your story plan (e.g. “why does this person think this?”) Have a publisher or editor kick your butt a little Use Post-Its to highlight points-to-make Keep a plan for the next 5000 words, and another document for the actual text Build a nest of pillows and stay deep for 5-6 hours of work Allow your daily routine to flex with the day (and the dogs’ breakfast schedule) Read case studies rather than opinions, especially for continued growth/learning Habits Editorialise and examine your data; never show raw numbers to a client Don’t email when voice communication is faster and more direct Acknowledge your inner emotions when writing a book Build a comfortable setup and work in spurts Take breaks and go for walks (with the dogs) Try Audible.com Free for 30-Days

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61. The Busy Creator 46 w/guest Lindsay Katt
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Description:

Lindsay Katt (@LindsayKatt) is a multi-faceted artist & musician based in New York. Her musical work spans several genres across the pop & rock sectors, in addition to work for television and film.

Our discussion meanders a bit on the nature of art, cycles and seasons of creative work, the songwriting process — if there is one — and how creative pros can possibly keep up with today’s wacky world of social media.

Keep up with Lindsay via her many social media outlets, or on her website, Lindsay Katt Music

 

Show Notes & Links Lindsay Katt’s website describes her as an Artist, Musician, Painter, Thinker, Tinkerer, Hugger, Dreamer, Lover, Maker … Still Deciding, and Ever Changing. Lindsay wants to “do all the things” She’s also a producer, director, merry-maker “Really well-done DIY is learning how to hire people more talented than you” ← Click to Tweet Art-shame culture; thinking “art isn’t a real job” Lindsay worked three different day-jobs to pay her way through school (studying psychology & pre-med) Lindsay was home-schooled on forty acres in Montana; learned arts and culture at home Lindsay was “fired” by her piano teacher, but resumed playing as a rebellious teen Studies show that during middle school you don’t learn anything Deliberate Practice There are seasons of creative flow “It’s takes some dot-collecting before you can do any dot-connecting.” ← Click to Tweet The Nature of Rest The Avant Gardener, forthcoming project from Lindsay Katt, produced by Yakov “Why do we have soundtracks to movies, but not filmtracks to albums?” ← Click to Tweet Dark Side of The Rainbow: Pink Floyd’s Dark Side of The Moon played over The Wizard of Oz (which allegedly helped break up Pink Floyd) Beyoncé “Art is how we decorate our space; music is how we decorate our time.” attr. aclayhutchings on Reddit Post-It Pitching, as they do in Hollywood (e.g. Alien = Jaws in Space) Product Hunt (e.g. Tinder for Dogwalkers) Claude Kelly “Everybody is chasing goosebumps.” —Claude Kelly ← Click to Tweet My Happy, on Lindsay’s first album, Picking Out Boxes, came into being in about 30 minutes
Lindsay leans on the side of not-keeping-things-in-a-straight-line “If I can’t be fearless, I at least want to be brave.” ← Click to Tweet The Impostor Syndrome Lindsay still struggles with a form of stage-fright  Lindsay Katt on Twitter  Lindsay Katt on Facebook  Lindsay Katt on Instagram  Lindsay Katt on SoundCloud  Lindsay Katt on YouTube Tools Evernote Post-Its Pro Tools, for more natural stuff Logic, for commercial works Boss BR-1200CD 12-track recording unit Techniques Rest your body and mind to improve your performance — in sports and in creative work Take an “ear-break” Commercial work is about diligence — writing multiple lines, fulfilling the brief, etc. Look for lyrics to lead the melody, or vice-versa Move away from handwritten notes and scribbles (there’s no space for all that paper in NYC) Use trigger words to remind yourself of notes. Leave “breadcrumbs” for Evernote. Ask for help; work on overcoming “artist shame” Habits Jot down ideas as they emerge Take breaks from your work (to collect dots) Converse and meet with other artists  Try Audible.com Free for 30-Days

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Get The Episode Download The Busy Creator Podcast, episode 46
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62. The Busy Creator 45 w/guest Frank Truglio
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Description:

Frank Truglio (@IamPeritus) is a serial entrepreneur and co-founder of a new website, Peritus.nyc, which connects creative pros to companies and agencies seeking talent. Peritus is unique in their use of technology, creating a detailed information profile for candidates in their database, and indexing creatives based on their characteristics and experiences.

In this conversation, Frank discusses the founding of Peritus, how his team used off-the-shelf software to quickly build their first version, and how he keeps thing organized while developing in sprints and working double shifts.

 Listen Now

 

 
 
 
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Show Notes & Links Peritus.nyc Peritus means “Skilled” in Latin Peritus is an “invite-only platform” Frank has spent the last few years working in ski & snowboarding retail Peritus was created to solve the problem with seasonal and on-demand recruitment “Partner with us when all your other options fail.” ← Click to Tweet Most recruitment websites are “repackaged job boards” “We’re a team of two, but we have the backing of 253″ ← Click to Tweet The Everything Store by Brad Stone On Amazon and On Audible
“Every new startup is a technology company operating within.” ← Click to Tweet HEX, Peritus’s six-point indexing system Pandora, creators of The Music Genome Project Frank focuses on business relationships, back-end technology; his co-founder focuses on content, social media, and marketing SEO & Web Optimization Key Performance Indicators (KPIs) Drop-off rates/Bounce rates → target of 40% Vanity Metrics Aimee Mann has twice favourited tweets from Prescott “Get it out quicker than you can build it” ← Click to Tweet Loops and Arrays, in programming Object-oriented programming SQL and MongoDB vis-à-vis  Pertius on Twitter  Pertius on Instagram  Email Frank with the subject line “Prescott’s Podcast Rocks” Tools WordPress CMS Google Analytics Bootstrap with PHP and WordPress Dropbox Google Drive Zapier TypeForm for registration MailChimp Basecamp RelateIQ, CRM service which is the core of Peritus Techniques Use APIs to integrate point-of-sales technology with your CMS and software Don’t get buried in KPIs; find a few important ones to monitor Create a Google Sheet to track your metrics; update monthly Avoid Vanity Metrics Regarding features, ask “Do we need this now?” Use Zapier to stitch together various web apps and services Use Agile Methodology & Sprints to develop features Find your passion; no energy will come without passion Habits Continually update content on your site, adjust your AdWords Wake up at 6, check the calendar to plan the day Check email, but don’t let it derail the day Chunk the day; interviews from 10-3, client discussion after that, then more email Avoid coffee to keep energy constant; avoid spikes Try Audible.com Free for 30-Days

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63. The Busy Creator 44 w/guest Taylor Mathis
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Taylor Mathis (@taylor_mathis) is a food photographer turned entrepreneur based in Charlotte, NC. Taylor has built an online following in the food photography industry, and authored several books. Lately, he’s turned to online entrepreneurship and helping fellow photographers earn steady income through his new venture and podcast of the same name, Business of Creatives.

This conversation covers his origins in photography, the challenges of shooting food, and how he transitioned into different business areas as a creative pro.

Check out Taylor on his sites, Photographing Food , Taylor Takes a Taste, and Business of Creatives, as well as his book, The Southern Tailgating Cookbook.

Show Notes & Links Taylor describes himself as a “content creator” Comes from a family of entrepreneurs  His food photography is run through his blog Taylor Takes a Taste Does some commissioned work through his blog producing recipes and photos Tabasco Fresh Express Wisconsin Milk Marketing Board Taylor graduated in 2008 with a degree in finance but due to the state of the economy decided to go back to school for photography He attempted wedding photography in fall of 2009 but found more of an interest in photographing food  Created his blog in January 2010 with his mother, who happens to be a professional recipe developer, as a way to improve his food photography  Over the next couple of years his business became centralized around food; people were asking “how’d you do that?” This lead to the creation of his site Business of Creatives where he teaches people how to use their creative skills to make a profit Taylor traveled to 25 College Football games over 3 seasons, and wrote a book about it Crush It! by Gary VaynerchukOn Amazon> and On Audible
Developed the educational side of his work through the questions that he was getting from the people who visited his blog This led to the creation of his Photographing Food series ebooks Growth Hacking Instagram Snapchat Facebook, now pay-to-play Life lessons helped to refine his business Patriots vs. Seahawks, the recent Super Bowl contenders Color Gamut & White Balance Taylor found a way to create recurring income through things such as workshops, leasing stock photos, etc.  Bill Gates still does the dishes by hand every night For recipes visit Taylor Takes a Taste For tips on improving food photography visit Photographing Food For tips and information on being an entrepreneur and creating your business visit
Business of Creatives He can be found on instagram as @TaylorMathis Tools Pinterest, which can drive ridiculous amounts of traffic Adobe Lightroom/Photoshop Paypal Pen and paper Online scheduling systems Acuity SchedulingCalendly, and ScheduleOnce Google Docs/Drive Google Analytics AWeber Techniques Use a simple flash with modifier for straightforward food photos at restaurants Use fluorescent continuous lighting for video recording; they stay cool Use a macro lens to capture the details of food. Building an email list is very important; more important than social media platforms Use Split Testing, aka A-B Testing, for email subject lines Set reminders in your calendar for your side project Get an accountability partner to kick your butt a little Habits Write three posts a week for the first two years of his blog, consistency is key. Create an Editorial Calendar, plan out what you are doing a head of time for organization and to create viewer interest.  Block out days in your work schedule. (ex. weekends are always for weddings, posts every Tuesdays and Wednesdays) Find the work schedule that is most productive for you.  Get The Episode Download The Busy Creator Podcast, episode 44
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64. The Busy Creator 43 w/guest Bob Calvano
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Description:

Bob Calvano (@bobcalvano) runs the digital media & design studio for A+E Networks, and oversees the development of mobile apps, websites, interfaces, and a variety of other design elements for A+E’s brands.

This conversation discusses his origins in digital and traditional design work, how he manages a diverse team of designers and programmers, and the challenges of working in the always-changing business of television and entertainment.

Show Notes & Links TV is the first screen; computers are the second screen; mobile is the third screen Bob describes himself thoroughly as a husband, father, son, brother, drummer, speaker, friend, designer … at different times “Proudly hyphenated” A+ELifetimeHistoryFYI — television networks under the A+E umbrella Basement storage racks Bob started as a fine artist & illustrator, later worked as an in-house designer for Panasonic An early business found Bob and his partner painting & airbrushing motorcycles, boats, etc. Oxygen Network R/GA, digital agency To move from creative agencies like media to less-creative agencies like pharma, banking, etc. The Narcissism of Minor Differences Bob’s team focuses on “digital execution” of many different projects “mobile-first” mentality for the websites “watch” apps for Android and iOS (for watching, not timepieces) XBOX 360 Roku AppleTV Amazon Fire TV “media agnostic” — problem-solving is more important than a particular execution “integrated branding” or “360 campaigns”, putting all the pieces together Erica Heinz, previous guest on The Busy Creator Podcast (episode 10) A+E’s studio is packed with “Product Designers” “It’s a designer-slash-developer world.” ← Click to Tweet Waterfall method, sort of outdated but still in use in many agencies/teams “A show idea could come from anywhere.” ← Click to Tweet Duck Dynasty, not-so-accidental smash hit Netflix Original Programming Amazon Original Programming Vimeo Original Programming A+E Studios, upcoming original content producers Forthcoming Apple Watch Responsive design vs. breakpoints Microsoft changes rendering engine for Outlook Vikings, on The History Channel The History Channel app for iOS No traffic department We did an entire episode about Project Management Application & Collaboration Software VesselT-Shaped People“, originally an IDEO term

T-Shaped skillset

“The Static Photoshop Comp is slowly becoming extinct.” ← Click to Tweet “Photoshop is a “mullet-shaped” tool; 90% of the users only use 10% of the features.” ← Click to Tweet Vijay Mathews was a previous guest on The Busy Creator Podcast (episode 32) Designers should have a background in Calculus (jeez, what a cranky bastard) Google Ventures design sprints
Lifetime app for iOS Oxygen app for iOS A&E app for iOS All the networks have social media followings (too many to list, in fact) Tools Blank paper (for sketching during conversations) “watch” apps History Here app for iOS Jira by Atlassian Freedcamp (a free version of Basecamp) Trello Sketch Techniques Use Agile framework for your design+development projects Use Scrum framework to keep teams together Kanban board to manage project stages Mine your own data Set up “teams of three”, where Art Directors work closely with a UX/UI designer and a developer Turn your Project Managers into Scrum Masters on a Product Team (same thing but on a different model) Use an all-digital workflow Hire T-Shaped People and encourage them to grow Present clickable prototypes rather than flat comps — it yields better results, even if it takes slightly longer Use transit time to prepare for, and recover from, the working day. Meditate or at least mentally plan.  Habits Sketch during conversations; think out loud Capture and measure all possible statistics; use data & metrics to inform decisions Don’t base everything off data & metrics; trust your gut as designers  Keep your finger on the pulse of design & digital media by going to conferences, taking classes, subscribing to magazines, take field trips Wake up at 5:45 Eliminate Gluten & Dairy Take the stairs! If you’re a commuter, they’re always right there. On weekends, sleep as late as kids & dogs will allow Try Audible.com Free for 30-Days

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65. The Busy Creator Podcast, episode 42 with Artist, Designer, Illustrator, Animator & Writer Laurie Rosenwald
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Description:

Laurie Rosenwald (@RosenWorld) is an artist, designer, illustrator, writer, and all-around creative spirit. Throughout her careers, she’s managed to fly under the radar of New York’s design and publishing industries and still be recognised for her distinct style and wit.

Our conversation focuses on her origins in the creative fields, her working style, and her new workshops. See some of Laurie’s work on her studio page, Rosenworld.com.

 

Show Notes & Links Amazon refers to Laurie as a “professional nonconformist”  Intergalactic Arms Dealer, Bill Doranprevious guest on The Busy Creator Podcast Rosenworld, Laurie’s studio, which governs animation, design, illustration, and anything else “So I Fired The Shrink”, animation by Rosenworld
Shouts and Murmurs, in The New Yorker Laurie splits her time with 20% dedicated to each painting, writing, illustration, design, & animation “The portfolio generation” The New York TimesThe New YorkerNew York Magazine Laurie did the Target billboards in Times Square Thomson travel (UK) Bob Gill, founding member of Pentagram Forget All the Rules You Ever Learned About Graphic Design: Including the Ones in This Book by Bob Gill on Amazon
RISD Fiorucci, cool jeans from the late 70s Lunch at the UN by Bob Gill
Email is, frankly, a disadvantage. Email replacement software — could be anything that gets folks to stop emailing Laurie’s name came up on a previous podcast episode with Felix Sockwell Laurie never had a normal job At The New York Times Magazine, Laurie was “like a mascot” Antonio Lopez, the fashion illustrator Jean Paul Gaultier Jessica Lange Coffee Shop in Union Square Vogue Italia Condé Nast, on and off, but never on a masthead “I would do a whole bunch of layouts and then leave” ← Click to Tweet GQ Mademoiselle Magazine Paul Rand Alexey Brodovitch Zeitgest Purple + Teal, a definitive colour scheme of the early 90s
Free electrons “I like to do the work itself … everything else, I have avoided.” ← Click to Tweet “My days are spent making stuff. Sometimes I get paid for it; sometimes I don’t” ← Click to Tweet New York Notebook by Laurie Rosenwald on Amazon
Chronicle books, San Francisco And to Name But Just a Few, Red, Yellow, Green, Blue by Laurie Rosenwald on Amazon
Barnes & Noble “Creating a book is organic. It happens because it has to happen.” ← Click to Tweet Bloomsbury All The Wrong People Have Self-Esteem by Laurie Rosenwald on Amazon
“Everything is middle school.” ← Click to Tweet Abrams How to Make Mistakes on Purpose, forthcoming book based on Laurie’s workshops Post-It Notes, Penicillin, Viagra … all created by accident*  Adam Harrison Levy, Producer/writer for the BBC and [previous podcast guest]  ParsonsPrattNYUCalArtsRISDMICA — design schools in the US Camberwell — art & design school in London Jennifer, and extremely popular name in the 20th century
AIGAArt Directors ClubGoogleStarbucks — places where Laurie has conducted workshops Erik Spiekermann, type designer in Berlin Laurie can’t type. She “hunts and pecks and suffers.” Marian Obando, up-and-coming designer and Laurie’s assistant Laurie Rosenwald is on Facebook, as a brand and also as a person Amy Porterfield is an expert in Facebook marketing and fbinfluence is her course  Encaustic Challenge for the new year: make money “Have your cake and eat it too … and then have more cake.” ← Click to Tweet Tools Squeeze Bottle Adobe Photoshop Adobe Illustrator Freedcamp (now with Kanban view) Mod Podge, brand of glue  Techniques Use email to flirt Go on instinct (if your instincts are good) Write down ideas and save them for later Make something first, and find a place for it later Don’t start with a blank page: Make a blob or something Make your own pigments, paint, and gesso Draw with a squeeze bottle Photograph collages at various stages to add a digital component Use Photoshop & Illustrator in the most “baby” way Rent out your apartment when you’re traveling! Habits Floss and use toothpicks (or those bristles things) Wake up early and enjoy being home Ride a bike whenever possible  Retreat to a secret place, perhaps a library, for writing Write or paint to fill time between client projects Never sketch Try Audible.com Free for 30-Days

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Get The Episode Download The Busy Creator Podcast, episode 42
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66. The Busy Creator 41 w/guest Joaquin Cotler
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Description:

Joaquin Cotler (@ShinyIslands) is a musician based in Brooklyn, NY. In the ten years since finished his degree in music, he’s discovered the many strange sides of being a working musician, from recording and gigging with bands, to writing and performing solo, to teaching and conducting workshops.

This conversation covers the music industry, the struggle of working musicians, how YouTube is changing the game, and how musicians across the spectrum learn, perform, and produce music.

Catch up with Joaquin via his website, JoaquinCotler.com Check out our episode below, as well as some of his tracks embedded after the jump.

 



Show Notes & Links The Busy Creator is recorded at a standing desk BBC Radio mounts their microphones in the ceiling

BBC Radio 1