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Podcast title The Snapshot
Website URL http://snapshot.libsyn.com/pod...
Description The Homesnap Snapshot podcast features real estate agents who are using social media and content marketing in innovative ways to develop clients and build their brands.
Updated Mon, 10 Jun 2019 21:49:11 +0000
Image The Snapshot
Category Business

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Link to this podcast The Snapshot


1. Snapshot #106: Make Your Content Marketing Work For You
http://snapshot.libsyn.com/sna... download (audio/mpeg, 23.34Mb)


We talk to Sarah Layton, a real estate content marketing expert, about how to craft content that brings in the clients you want. 

We discuss:

1. What content marketing means today.
2. Why Amazon is a Trojan horse and how to incorporate Alexa into your digital marketing.
3. Why real estate lends itself so well to content marketing.
4. How content can serve as a stream of revenue (and an exit strategy).
5. What you should outsource - and what you shouldn't.
6. Why agents should have their own website.
7. How to match your content to the audience you want to reach.

2. Snapshot #105: Why An Agent Built His Own CRM System
http://snapshot.libsyn.com/the... download (audio/mpeg, 29.50Mb)


We talk to Ross Seligman, principal broker at Living Room Realty in Portland OR, who developed his own CRM system called Sphere that does exactly what he needs it to do.

We discuss:

1. How Seligman decided to create a CRM system that would let him grow his business while maintaining his lifestyle.

2. How saving a few minutes a day on key tasks makes a big difference.

3. Seligman's plans for expanding Sphere to other markets, and the source of most of his referrals.

4. How Seligman based Sphere's functionality by looking at best practices of other agents.

5. Which type of agent will benefit from Sphere, and which won't.




3. Snapshot #104: Social Media Rules To Live By
http://snapshot.libsyn.com/the... download (audio/mpeg, 28.53Mb)


Homesnap chats with Lee Davenport, real estate trainer and educator from Learn With Lee, about some basic guidelines to keep in mind while sharing content on social media, including a deep dive on Instagram Stories.

We discuss:

1) What agents should be sharing on Instagram Stories (and why they should also be cautious on that platform). 

2) How to tell a story about any house.

3) How to use Instagram Polls to generate engagement and leads.

4) What Facebook chatbots are and why they are underutilized by agents.

5) The benefit of adding a call to action to everything you post.

6) Why consistency is key.


4. Snapshot #103: How A Community Facebook Page Brings In Business
http://snapshot.libsyn.com/the... download (audio/mpeg, 28.30Mb)


We chat with Katie Busk and Josh Kahn of Coldwell Banker Premier Group in Eureka, MO about why they changed their Facebook strategy to focus on community-focused content, and how that has helped build their brand.

Topics discussed:

1. How Katie and Josh changed their content focus from their own business to the city of Eureka, MO.

2. How they partnered with the city to become the unofficial source of information.

3. The time commitment needed to maintain a community-focused Facebook page.

4. Why they focus on Facebook vs other platforms.

5. How the Facebook page leads to real estate clients.

Links mentioned:

Eureka Community Facebook Page


5. Snapshot #102: Using Drones To Market Homes
http://snapshot.libsyn.com/the... download (audio/mpeg, 25.46Mb)


We chat with Brian Persons, a home inspector with Front Range Home Inspections in Greeley, CO about using drones for marketing and home inspections.  

We discuss:

1. Why drones are an agent's secret weapon.

2. What drones offer that traditional aerial photography does not.

3. Safety issues around drones.

4. The benefits of using drones for home inspections.

5. What an infrared thermal camera can tell you about the condition of a house.

6. How to get started with drones.

7. How Brian markets his services to agents.


6. Snapshot #101: Authenticity In Real Estate Marketing
http://snapshot.libsyn.com/the... download (audio/mpeg, 36.25Mb)


We talk to Peter Lorimer of PLG Estates in Beverly Estate - the Rock and Roll Realtor - about authenticity in real estate marketing, Instagram, and getting the most out of your content.

We discuss:

1. How being true to his personality - and speaking honestly to his clients - worked for Peter and led him to his client base and his own brokerage.

2. Why Instagram fits the real estate industry so perfectly.

3. Whether agents should have a personal and a professional Instagram account, or just one. 

4. Peter's hashtag strategy.

5. Why you shouldn't post for the competition - post what you're passionate about.

6. Geotags (which you should be using).

7. Why Peter bailed on Snapchat.

8. Syndication to other platforms - yes or no?

Links mentioned:

Jessie Driftwood Instagram

Josh Altman Instagram

Agent 2021


7. Snapshot #100: Marketing A Referral Business
http://snapshot.libsyn.com/the... download (audio/mpeg, 36.14Mb)


We welcome Marguerite (Giguere) Martin - our first guest ever - back to the podcast for our 100th episode!

Marguerite still works for Windermere Professional Partners in Tacoma, Washington, but she's on sabbatical and focusing her business on referrals - attracting clients and matchmaking them with other agents.

You'll learn:

1. How Marguerite changed her marketing to attract referral business.

2. Why agents need to up their content game.

3. What people want from local content.

4. How Marguerite's blog fuels her referral business.

5. Which digital marketing tactics Marguerite is using now.

Links mentioned:

Move To Tacoma blog

Get What You Want blog 

8. Snapshot #99: 3D Tours: Worthwhile, Or A Fad?
http://snapshot.libsyn.com/the... download (audio/mpeg, 29.52Mb)


We talk to Laurie Weston Davis, CEO/Broker/Principle of Better Homes and Gardens Lifestyle Property Partners in Pinehurst, NC about how she uses visual marketing like 3D home tours as a differentiator in her market.

You'll learn:

1. Why visual marketing is more important today than ever.

2. How much it costs to get started with 3D tours.

3. Which houses are best suited for 3D tours.

4. Why Laura makes 3D tours standard in her listing presentation.

5. Where to share 3D video.

6. How Laurie incorporates other videos into her marketing.


Links mentioned:


A Simple Favor



9. Snapshot #98: Trends In Agent Marketing
http://snapshot.libsyn.com/the... download (audio/mpeg, 27.77Mb)


We chat with Pat Hiban, the host of the Real Estate Rockstars podcast, about what he's learned about agents and marketing after airing hundreds of shows.

You'll learn:

1. The themes that recur on Pat's shows

2. Why it's so important to FOLLOW UP

3. How to stay top of mind

4. Why retention is such a pain point for brokers

5. How participating in social media actively suggests that you're hungry for business

6. How buyers have changed in recent years

7. How agents must adapt to a new role to deliver value to clients

Links mentioned:


You Can't Hurt Me by David Goggins

Rebus University



10. Snapshot #97: Lead With Who You Are
http://snapshot.libsyn.com/the... download (audio/mpeg, 30.00Mb)


We chat with Jenelle Isaacson of Living Room Realty in Portland, OR about how authentic, inclusive messaging informs her marketing and establishes connections with her audience. Clients are looking to work with real people - they don't just want information gatekeepers - and being yourself will help build those relationships.

Other topics mentioned: Instagram, newsletters, Yelp, local storytelling.


Links mentioned:


Meetup App

11. Snapshot #96: All About No Risk Home Staging
http://snapshot.libsyn.com/the... download (audio/mpeg, 30.39Mb)


We chat with Justin Riordan of the Spade And Archer Design Agency about why they offer guaranteed home staging through a commission structure rather than the conventional upfront flat rate.

You'll learn:

1) Why aligning the stager and the seller's interests works well for both parties.

2) Justin's approach to understanding the buyers for each house.

3) The biggest challenge home stagers face.

4) Why the seller isn't Justin's ultimate client - the buyer is.

5) Common seller and agent mistakes in the staging process.

6) What Justin wishes his clients knew before he walked in the door.

7) How agents can help facilitate successful staging experiences for their clients.

8) How Justin markets Spade And Archer.

Links mentioned:

Marco Polo


Parent Vue

Parking Kitty 


12. Snapshot #95: What's New in Digital Marketing for 2019
http://snapshot.libsyn.com/the... download (audio/mpeg, 27.01Mb)


We talk to Jeanne Whipple, owner, and Gemma Schaefer, marketing manager, of the Philly Home Girls (Coldwell Banker Preferred in Philadelphia) about what they are planning to do differently in 2019 in terms of their marketing. The Philly Home Girls have built their brands and brought in clients in an organic, engaged way and they have big plans for this year.

You'll learn:

1. How the Philly Home Girls refreshed their brand messaging based on their audience's interests.

2. How segmenting and prioritizing their audience has made their audience more engaged.

3. Why they push clients beyond social media to in-person engagement

4. Why less DIY/home improvement is a trend for 2019.

5. How the Philly Home Girls get their agents onboard with their marketing philosophy.

6. The technology tools the Philly Home Girls use to be productive.

Links mentioned:


Deep Work

Girl Wash Your Face




13. Snapshot #94: Use Instagram Strategically To Land Clients
http://snapshot.libsyn.com/the... download (audio/mpeg, 21.10Mb)


We talk to Chase Nuttall of Nest Seekers LA about the strategic ways he uses Instagram to bring in a specific type of client.

You'll learn:

1. Why you need to be a stalker on Instagram.

2. How to transition from being a follower to closing a sale.

3. Strategies for using hashtags. (Hint: don't use #realestate.)

4. How to make it easy for people to find you.

5. How Chase tailors his content differently to buyers and sellers.

6. How to use Instagram as a business card.

Links mentioned:

Chase on Instagram

TradedLA Instagram

Architectural Digest Instagram

Luxury Listings Instagram

iPhone calendar app

Gmail app







14. Snapshot #93: YouTube Channel Drives 70% of An Agent's Business
http://snapshot.libsyn.com/the... download (audio/mpeg, 22.88Mb)


We talk to Karin Carr, realtor with Keller Williams Coastal Area Partners and owner of Georgia Coast Homes, about the great success of her YouTube channel, Karin Carr Real Estate, in driving business. She is getting 70% of her CLOSINGS from her YouTube channel!

You'll learn:

1. How a YouTube video helps potential clients get to know you before you've met

2. How people get to real estate content on YouTube

3. The content she covers in her YouTube videos

4. Why YouTube is underutilized by agents

5. How Karin chose a subject matter niche.

6. How to repurpose video content on other platforms.

7. How to convert audience into clients.

8. Why you shouldn't be intimidated by video!

Links mentioned:

Teleprompter Pro

Filmic Pro

Karin's online course YouTube For Agents

($100 coupon code: HOMESNAP)




15. Snapshot #92: Why Every Agent Needs A Google My Business Profile
http://snapshot.libsyn.com/the... download (audio/mpeg, 23.31Mb)


We talk to Homesnap's Director of Product Marketing, John Hogan, about why it's so important for agents to have a robust Google My Business Profile and how Homesnap's new product, Homesnap Pro+, makes it easy for agents to set them up.

You'll learn:

1. Why having a Google My Business Profile is as important as having a website and Facebook presence.

2. Why not having a Google My Business profile can lead to other real estate players hijacking traffic meant for you.

3. How most home searchers find an agent.

4. Why agents need to focus on both word of mouth referrals as well as the digital space (Google and Facebook).

5. The process for setting up a Google My Business profile - with and without Homesnap Pro+.

6. How Homesnap's relationships with Google and MLSs make Homesnap Pro+ so powerful.

7. How Homesnap keeps the content in Google My Business profiles current.

8. What kinds of results agents are seeing with Homesnap Pro+.

Links mentioned:

Homesnap Pro+

Chess by Optime Software


Yahoo Fantasy Football App






16. Snapshot #91: Get More Business From Social Media
http://snapshot.libsyn.com/the... download (audio/mpeg, 22.81Mb)


We talk to Sonia Figueroa, an agent at Century 21 in Chicago about how to get more business from social media.

You'll learn:

1. How Sonia has gotten business through Snapchat, including referrals, Snapchat content and groups.

2. What to post on Snapchat.

3. The difference between the Instagram Newsfeed and Instagram Stories.

4. How to deliver valuable content and engage with your audience.

5. How Sonia developed a blogging strategy.

6. Why agents should "be real and show vulnerability".

Links mentioned:

Sonia's Inman article about social media

Camera + 2

Quickbooks Self-Employed App





17. Snapshot #90: Social Media Contests For The Win
http://snapshot.libsyn.com/the... download (audio/mpeg, 23.89Mb)


We talk to Nicole Solari of The Solari Group in Solano and Napa Counties, CA, about how social media contests can boost engagement and drive results. 

You'll learn:

1. Why contests are so appealing. (We love free stuff!)

2. How to use contest to drive people to open houses or to bring in business.

3. How a comment giveaway works.

4. How to use your own inventory to create a contest.

5. How to determine ROI of contests.

6. How Nicole has used "Evidence of Success" posts to drive business

Links mentioned:

Article about social media contests

Rhonna app

5-0 Radio Police Scanner

Nicole Solari on Facebook 





18. Snapshot #89: Don't Post The Wrong Social Media Content!
http://snapshot.libsyn.com/the... download (audio/mpeg, 23.40Mb)


We talk to Candy Miles-Crocker, real estate trainer at Real Life Real Estate, about how to determine the line between appropriate and inappropriate social media content. Be flexible and astute, and listen.

You'll learn:

1. How to take cues from your social media audience to determine the right content topics.

2. Whether personal content is appropriate for agents' social platforms.

3. How to use social media to develop clients, especially through referrals.

4. Why you should show your "good news" to your audience.

5. The importance of being consistent on social media.

6. Why you should start now. Social media is a long game!

7. About Homesnap's new Google business profile product, Homesnap Pro+






19. Snapshot #88: How Virtual Staging Can Help Sell Homes
http://snapshot.libsyn.com/the... download (audio/mpeg, 25.98Mb)


We talk to Jared Barnett and Augusto Bittencourt of Compass in New York City about how virtual staging has evolved into a very valuable tool to sell homes and sets this team apart from other agents.

You'll learn:

1. Which homes are good candidates for virtual staging

2. How to avoid 'bait and switch' complaints when using virtual staging

3. How much money you can save using virtual staging

4. How to show renovation possibilities without misleading buyers

5. How to add features that will appeal to a broad range of tastes

6. The mechanics of virtual staging software

7. How to breathe new life into a stale listing using virtual staging

8. How Google Earth can be used to create videos.

Links mentioned:

Constant Contact

Filmmaker Pro






20. Snapshot #87: Don't Make These Common Marketing Mistakes
http://snapshot.libsyn.com/the... download (audio/mpeg, 26.37Mb)


Homesnap chats with Italina Kirknis, an online presence expert who works with real estate agents, about common mistakes agents make in their social media marketing.

You'll learn:

1. How to send people from your personal Facebook page to your business page.

2. How to list your services on your Facebook page and add a description to your Facebook photo.

3. How to create a content mix that provides value, is relevant and still promotes you and your personality.

4. How to get the most out of LinkedIn by not dismissing it only as a professional platform. (Also - think SEO.)

5. Why you need to post consistently on Instagram.

6. Why to stay away from real estate-focused hashtags on Instagram.

7. Why you have to have a Google Business page.



Links mentioned:

Italina's Inman article

Gmail app

Legend app

Hyperlapse app


21. Snapshot #86: How A Denver Lifestyle Blog Brings In Clients And Sells Homes
http://snapshot.libsyn.com/the... download (audio/mpeg, 28.21Mb)


Homesnap chats with Mor Zucker, an broker associate at Kentwood Real Estate in Denver, CO, about her awesome lifestyle blog, The Denver Ear, which delivers value to clients after they have moved into their new home, and addresses a need they have.

We talk about:

1. the time commitment to produce the blog

2. the genuine relationships Mor has built with the businesses she covers in the blog 

3. why you should ignore "best time to post on Facebook" articles

4. Mor's most successful content

5. why you should write about what you're passionate about

6. why retargeting is so important

Links mentioned:






22. Snapshot #85: Technology In The Agent-Client Relationship
http://snapshot.libsyn.com/the... download (audio/mpeg, 23.29Mb)


We talk to Sarah Kirsch Richardson, Designated Broker/Principal at Tru Realty in Scottsdale AZ about the proper role of technology in the agent-client relationship. When does it make sense to use technology to automate, and when must it not replace the trust and rapport of the agent-client relationship?

You'll learn:

1. Why you shouldn't automate your content

2. CRM tools that help you automate your lead generation and relationship management

3. Which technology tools clients want to have at their disposal

4. Who should be providing technology to agents

5. How much time agents should spend on technology education


Links mentioned:








23. Snapshot #84: How To Manage Millennial Real Estate Agents
http://snapshot.libsyn.com/the... download (audio/mpeg, 24.90Mb)


We talk to Christina Pappas, District Sales Manager at The Keyes Company in Miami about millennial agents and how they are transforming the business of real estate.

You'll learn:

1) What millennials can learn from seasoned agents, and vice versa.

2) How millennial agents are developing business using social media, and why it beats door-knocking and networking events.

3) What millennials expect from their brokers. (Think culture and community!)

4) How millennials - agents and clients - approach office and work space.

5) Why millennials want so much training.

6) How brokers can retain their millennial talent.

7) What the Broker Public Portal is and how it protects consumers.

Links mentioned:

Homesnap and the Broker Public Portal


Quickbooks Self-Employed App



24. Snapshot #83: Marketing To Agents - What's Working?
http://snapshot.libsyn.com/the... download (audio/mpeg, 27.52Mb)


We talk to Tom Flaherty, Director of Marketing and Communications at Northstar MLS in Minneapolis about how he uses digital marketing to reach agents, as well as how his members are using marketing.

You'll learn: 

1) The #1 way Northstar MLS reaches agents.

2) Why it's important to hit agents on more than one channel.

3) How Northstar is using targeted marketing to send their messages to the right audiences.

4) The one type of marketing message that works every time.

5) How Homesnap and the Broker Public Portal is helping stem the tide of traffic to third party websites.

6) What other MLSs have done that Tom has admired.


Links mentioned:

Homesnap and Homesnap.com

iOS Podcasts App

MPLS Parking App

Cookie Jam Game

Northstar Facebook page and blog



25. Snapshot #82: Cold Calling Is Dead, So What's Next?
http://snapshot.libsyn.com/the... download (audio/mpeg, 31.46Mb)


We talk to Bubba Mills of Corcoran Consulting and Coaching LLC in O'Fallon Illinois about real estate sales tactics that work today.

You'll learn:

Why returning inquiries by text message can be more effective than phone calls. When a handwritten note is appropriate When cold calling IS appropriate Why holding a seminar is a good sales strategy, especially if you offer a monetary credit for attendance Why Bubba holds home buying seminars for high school seniors How to transition seminar attendees into clients Why writing a blog gives you credibility and shows off your personal expertise, and you don't have to spend a lot of time on it. Why you can should your audience organically Differentiate yourself by sending out a print (gasp!) newsletter How to create and distribute an e-book Common mistakes agents make in their digital marketing


Links mentioned:

RealTrends article about alternatives to cold calling


Cole Directories

Blue Hammer

Weird Facts App



26. Snapshot #81: How To Create SEO-Friendly Content
http://snapshot.libsyn.com/the... download (audio/mpeg, 25.49Mb)


We talk to Joshua Jarvis of 4rd Marketing about SEO, and why good content is more effective than buying up keywords. Video content, for example, provides quality content that audiences want and helps establish stronger, trusted relationships.

Recommendations for effective content and tactics for SEO:

1. Monthly video market updates

2. Video FAQs - post them on LinkedIn!

3. Be consistent

4. Choose between the SEO content website camp or the pay per click website camp

5. Create content around what you're passionate about

6. Register for your Google My Business page

7. Link your website to your testimonials and reviews on other sites.

8. Search engine marketing can pay off quickly through clicks, but search engine optimization is a longer term strategy based on owned content.

Links mentioned:

Joshua's Inman article about search




27. Snapshot #80: Marketing 101 For New Agents
http://snapshot.libsyn.com/the... download (audio/mpeg, 25.86Mb)


We talk to Shayan Jalali of Berkshire Hathaway HomeServices Warrenton Residential in Boston about how new agents should spend their first year in terms of marketing their business and building a brand.

You'll learn:

1. Treat your real estate practice like a business from day 1.

2. Be purposeful with your marketing.

3. Be sincere. Wording matters! (Don't call potential clients "leads.")

4. How to avoid generic content. Don't be something for everyone, but be everything for someone. 

5. Put yourself in your audience's head.

6. How the hub-and-spoke content system puts you in control. Also, don't get on every platform at once. 

7. How to use Facebook Messenger in real estate.

8. Best uses of video.

Links discussed:








28. Snapshot #79: Write Email Subject Lines That Work
http://snapshot.libsyn.com/the... download (audio/mpeg, 25.49Mb)


We talk to Tom Van Buren, Content Manager at social media scheduling tool MeetEdgar about how to write subject lines that get people to open your emails and read your content.

You'll learn:

1. Why email is not dead!

2. Be specific in emails.

3. Use "language with muscle".

4. Provide an answer, don't ask a question.

5. How your open rates/click rates compare to the industry average.

6. How much email is too much? (Be mindful of timing, and give your audience control.)

7. Common mistakes in email marketing.

Get a free month of MeetEdgar here, using the code SNAPSHOT.


Links mentioned:

MeetEdgar post on email marketing



29. Snapshot #78: Forming Connections Through Content Marketing
http://snapshot.libsyn.com/the... download (audio/mpeg, 49.79Mb)


We talk to Heather Flack, director of marketing at ERA Grizzard in Central Florida, about the value of inbound marketing in building a brand and developing clients. 

You'll learn:

1. The difference between inbound and outbound marketing (giving vs. selling)

2. Why real estate agents in particular should focus on content/inbound marketing

3. How content marketing establishes credibility and gives prospective clients a sense of what an agent is like

4. Why content marketing is not "one and done" and why you should avoid the generic stuff. Express your passion!

5. How much time and money to spend on content marketing.

6. Where to start to improve your content marketing game. (Hint: define your audience and figure out what they want.)

7. Common mistakes agents make with content marketing.

8. Why content marketing is just part of your overall marketing strategy.

9. Why less-polished content is becoming more popular.

Links mentioned:




Heather's Twitter account





30. Snapshot #77: 4 Marketing Trends Shaping Real Estate in 2018
http://snapshot.libsyn.com/the... download (audio/mpeg, 32.86Mb)


We talk with Brandon Doyle, realtor at Doyle Real Estate Team in Maple Grove, Minnesota and co-author of Mindset, Methods and Metrics: Winning As A Modern Real Estate Agent about what is going on this year in the world of real estate marketing.

We'll cover:

1. The importance of personal relationships with your sphere of influence and investing in your CRM. Don't spam your clients! And don't give up on leads too soon.

2. The importance of real-time response to leads - ideally a human contact within 5 minutes. Cut off all automation after you've had an in-person contact.

3. ROI and why you need to measure how your efforts are doing.

4. Video - neighborhood videos, personalized videos, and digital showings.

Links mentioned:

Brandon's article about 2018 trends in Inman

AdRoll retargeting







31. Snapshot #76: Audience and Message Segmentation on Social Media
http://snapshot.libsyn.com/the... download (audio/mpeg, 60.54Mb)


We talk to Lisa Coutts and Evan Marbury, realtors at The CM Group at Compass in Washington, DC, about how to use different social media platforms to accomplish messaging goals and reach distinct audiences. We discuss when it makes sense to segment based on audience or content, and how the different platforms provide unique opportunities to reach specific goals. We also cover how to allocate budget among platforms and how to monitor campaigns. 

Links mentioned:


Homesnap Pro ads






32. Snapshot #75: Free Marketing Tactics To Promote You And Your Listings
http://snapshot.libsyn.com/the... download (audio/mpeg, 30.15Mb)


We talk to Brandon Jones of Real Estate Hacks in Springfield, Missouri about free marketing tactics that agents can take advantage of. Some of the tactics we discuss include:

Facebook Marketplace Blogging Reciprocal linking Mini open houses Video walk-throughs

Links mentioned:

Inman article: 5 Free Marketing Tricks For Your Next Listing





33. Snapshot #74: Digital Marketing Trends for 2018
http://snapshot.libsyn.com/the... download (audio/mpeg, 42.33Mb)


We talk to Brian Hopper, a broker with Sotheby's International Realty in Kirkland, WA, about digital marketing trends in 2018 and how to incorporate them into real estate agents' marketing plans. Trends discussed:

authentic video VR "house rooms" storytelling and how to come up with topics building relationships with media and influencers how to create content while 'going about your day' enhanced listing photos social media marketing

 Links mentioned:








Genius Scan

Sign Easy




34. Snapshot #73: How Search Marketing Delivers High-Interest Leads
http://snapshot.libsyn.com/the... download (audio/mpeg, 29.26Mb)


On this episode, Homesnap Chief Product Officer Lou Mintzer introduces our newest network for Homesnap ads: Google.

42% of people who use search engines will make contact or buy after getting their results, making search marketing a very effective way to connect with high-interest, motivated leads. Homesnap ad campaigns on Google include search ads, Gmail ads within inboxes, and animated, interactive web ads. 

You'll learn:

1. How Homesnap is democratizing search marketing

2. How to allocate budget between search and social marketing

3. How Homesnap tests and optimizes keywords and lead pages to deliver best results for agents

4. How to respond to a lead from search marketing

5. Why Homesnap ads work for any agent, regardless of their deal flow

Links mentioned:

Homesnap Ads


App Store


Lou on Twitter




35. Snapshot #72: A 12-Month Marketing Plan For New (And Veteran) Agents
http://snapshot.libsyn.com/the... download (audio/mpeg, 40.82Mb)


We talk to Christy Murdock Edgar of Writing Real Estate about what new real estate agents should be doing in their first year to get their marketing efforts off the ground. She takes us month by month, focusing on how to prioritize and how to sequence marketing activities.

You'll learn:

1. How to get the right headshot.

2. Business cards: standard or standout?

3. How to set up a system to track contacts.

4. How to define your sphere of influence.

5. Why it's ok to take time to figure out what you're doing before you make a big investment in marketing.

6. Why a social media calendar makes you more efficient and productive.

7. How to define your niche and who you bring value to.

8. What a "client avatar" is and why you should develop one.

9. Why you should launch a blog and repurpose the content over and over.

10. Why you need to segment your email list and your content.

Links mentioned:

Inman article by Christy Murdock Edgar


24 Me


36. Snapshot #71: How To Do Branding A Different Way
http://snapshot.libsyn.com/the... download (audio/mpeg, 58.53Mb)


Homesnap talks to Kim Colaprete of Team Diva Real Estate (Coldwell Banker Bain) in Seattle about the distinctive brand her team built around personalized relationships with clients. 

You'll learn:

1. Why Kim doesn't need to be the agent for everyone.

2. How being authentic and delivering a personal message leads to stronger client relationships.

3. Why Team Diva doesn't shy away from political discussions, and in fact finds that they strengthen client relationships.

4. Write about what you're passionate about. It will show if you don't.

5. Why Yelp works for Team Diva.

6. How Team Diva is using a hub-and-spoke marketing system with an email newsletter to deliver great value to their clients.

7. The dangers of using a generic drip marketing campaign. 

Links mentioned:








37. Snapshot #70: Building A Niche Brand In A Competitive Market
http://snapshot.libsyn.com/the... download (audio/mpeg, 43.02Mb)


Homesnap talks to Stacie Staub, Owner and Founder of West + Main Homes in Denver, about launching a boutique real estate brand in a very competitive market through building community. We cover:

1. Stacie's storefront office and how that has engaged her community around her brand

2. how her logo and collateral reflects the values of her brand

3. how she uses digital marketing and social media

4. her high-quality print magazine (designed internally) and how it attracts clients

5. why she's doubling down on video in 2018

6. why blogging is a great community-building tactic

Links mentioned:



Google Keep

West + Main Instagram







38. Snapshot #69: Creating A Distinctive Brand Through Content & Social Media
http://snapshot.libsyn.com/the... download (audio/mpeg, 56.53Mb)


Homesnap talks to Gemma Schaefer and Kristin McFeely of the Philly Home Girls about how they've developed a very distinctive brand through content and social media for niche audiences. Find out what they do differently and why it works.

You'll learn:

1. How the Philly Home Girls pay attention to their audience's interests to determine which content to create and post.

2. How they curate and tag content to increase SEO and reach.

3. How they remove ego from their marketing and focus on what their audience wants.

4. How they bring a human touch to their listings.

5. How they've organized their website around home stories and neighborhoods to connect consumers, neighborhoods and properties.

6. Why the Philly Home Girls show their personal, human side through social media.

7. How they divide marketing roles among their staff.

8. What they have planned for 2018.

Links mentioned:


Creative Market




39. Snapshot #68: Building And Defining A Brand Through Digital Marketing
http://snapshot.libsyn.com/the... download (audio/mpeg, 40.16Mb)


We talk to Kenny Truong of Climb Real Estate Group in Oakland CA about how he built his brand, Fast Agent, using digital marketing and social media.

You'll learn:

1. How Kenny used a hashtag to introduce his brand.

2. Why he built a brand distinct from his last name or brokerage name.

3. Why Kenny expanded to include motivational, coaching and training content aimed at other agents.

4. Facebook vs. Instagram - how he uses them differently.

5. How Kenny uses retargeting on social media.

6. How Kenny uses ad platforms to amplify successful content, rather than creating separate content just for ads.

7. Common mistakes agents use when building a brand.

8. How Kenny looks to other industries and companies for inspiration for his own content.

Links mentioned:






40. Snapshot #67: Again, Social Media Is A Long Game!
http://snapshot.libsyn.com/the... download (audio/mpeg, 67.60Mb)


We talk to Kris Lindahl of The Lindahl Team in Minneapolis about incorporating technology into his brokerage to serve clients and attract new buyers or sellers.

You'll learn:

1. Why you need to be present on many different platforms to reach different demographics.

2. Why you need to communicate the way your client communicates, not the way you want to communicate.

3. Which platforms outside of Facebook are worth investing in.

4. The right content mix to encourage engagement and also promote your business.

5. Why you should let your brand values and personality guide your content.

6. Digital marketing is a long game.

7. What to think about if you want to form a team.

8. Why Kris invests in his agents' development.

Links mentioned:




41. Snapshot #66: How To Outsource So You Can Focus On Lead Generation
http://snapshot.libsyn.com/the... download (audio/mpeg, 46.84Mb)


We talk to Jessica Stanley of Washington, DC's HomeFile about why agents should invest in a transaction coordinator so that they can focus on income-generating activities.

We discuss:

1. Pain points for agents that can be relieved by outsourcing.

2. How technology keeps the transaction process transparent and accessible to agents.

3. What not to outsource!

4. How transaction management has changed over the last few years.

5. Why agents wait too long to ask for help.

6. Why it's important for agents to stay in touch with clients after the transaction has closed.

Links mentioned:


Adobe Spark








42. Snapshot #65: Marketing Listings on Waze
http://snapshot.libsyn.com/the... download (audio/mpeg, 44.33Mb)


We talk to Justin Nabozna, U.S. Channel Sales Lead at Waze, about the new Waze Ads by Homesnap, which are geo-targeted listing ads aimed at drivers who are near advertised listings.

You'll learn:

1) What Waze is and who uses it

2) How agents can reach people near their listings

3) What message agents should be sending at the physical point of sale

4) How Waze Ads by Homesnap can generate leads

5) Why Waze partnered with Homesnap

6) Best practices for Waze geo-targeted campaigns

7) How mobile will evolve over the next few years (think self-driving cars)


Links mentioned:


Waze Ads by Homesnap


CitiBike App




43. Snapshot #64: What's New In Lead Generation For Real Estate?
http://snapshot.libsyn.com/the... download (audio/mpeg, 60.19Mb)


We talk to Chris Watters of Watters International Realty in Austin TX and author of The Million Dollar Real Estate Team about his success with (mostly) digital lead generation, with some traditional tactics thrown in.

You'll learn:

1. How Chris is boosting lead quality and Facebook conversion rates through Agent Legend.

2. Chris' success with getting leads from expireds, withdrawns and FSBOs.

3. How Watters decides which topics to create videos about, and how they generate leads.

4. Chris' secret method for newspaper advertising!

5. Why you should focus on being a great salesperson and creating leads, and leverage other people's expertise to grow your business.

Links mentioned:

Agent Legend

Vulcan 7

True Caller


The Million Dollar Real Estate Team

44. Snapshot #63: Why Content Marketing Is Still King
http://snapshot.libsyn.com/the... download (audio/mpeg, 62.94Mb)


We talk with repeat Snapshot guest Andrew Fortune, owner of Great Colorado Homes, about content marketing and why it has been so successful for him.

You'll learn: 

1) The role Facebook plays in content marketing

2) Andrew's approach to listing videos and what they will accomplish

3) Why Andrew thinks this podcast is awesome!

4) Why Facebook is so dominant vs Snapchat

5) What has changed in terms of client use of social media over 18 months?

6) Open houses - worth it?

Links mentioned:


Facebook Ads App





45. Snapshot #62: Make Snapchat An Essential Part Of Your Marketing Plan
http://snapshot.libsyn.com/the... download (audio/mpeg, 76.83Mb)


We talk to Chelsea Peitz, Director of Marketing for Fidelity National Title, about how to work Snapchat into real estate marketing plans. 

You'll learn:

1. Why you cannot build a powerful brand without creating video.

2. Market yourself and your face, not just your homes.

3. Who's using Snapchat and why it's worthwhile to be there.

4. What is the end goal of using Snapchat.

5. What to post!

6. Filters, filters, filters.

7. Why you shouldn't ignore Facebook in favor of Snapchat.

Links mentioned:



Facebook Pages Manager




46. Snapshot #61: Launching A New Business Using Social Media Marketing
http://snapshot.libsyn.com/the... download (audio/mpeg, 65.27Mb)


We talk to Garrett O'Shea, CEO of D.C. furniture moving company PockitShip, about how he has used digital media marketing to launch and grow the business.

You'll learn:

1. How Garrett is using digital marketing to get the word out about PockitShip.

2. Why Craigslist ads are challenging.

3. How to use and scale word-of-mouth platforms like neighborhood listservs and NextDoor.

4. Why radio worked so well for PockitShip.

5. Garrett's checklist when PockitShip moves into a new market.

6. How to get started with influencer marketing.

7. Why you need to be hyperaware of review sites like Yelp and Thumbtack and Angie's List.

8. How Garrett's small team handles social media.

Links mentioned:




PockitShip Facebook page






47. Snapshot #60: Why Email Is Still King
http://snapshot.libsyn.com/the... download (audio/mpeg, 66.06Mb)


We talk to Joe Garcia, Director of Marketing and Innovation at Mark Spain Real Estate, about email marketing, why it's still so effective, and how to do it right (deliver valuable and relevant information!).

You'll learn:

1. Why email is still such a marketing mainstay

2. Best practices for subject lines and sender identities

3. How content is determined by the type of email

4. Emojis - yes/no?

5. The #1 goal for email

6. Suggested email content topics

7. How email fits into a larger digital marketing plan

Links mentioned:






Joe Garcia Twitter, email: joegarcia@markspain.com



48. Snapshot #59: How To Do Hyperlocal/Niche Marketing
http://snapshot.libsyn.com/the... download (audio/mpeg, 67.32Mb)


We talk to Kymber Lovett-Menkiti, president of sales at the Menkiti Group in Washington DC, about hyperlocal marketing and why it has worked for her. She shares how to define your market, how to focus your marketing efforts, and which tactics work best for a narrow market.

You'll learn:

1. What hyperlocal marketing is and why it might make sense for you.

2. Which market (geographic, demographic) you should focus on.

3. Why you should "go deep, not wide".

4. How to become the subject matter expert in your area.

5. How to determine ROI for hyperlocal marketing efforts, like events.

6. How to use digital marketing for hyperlocal marketing.

7. Where to target your marketing when you want to capture people outside your geographic segment.

8. Why you need a 12-month plan.

9. Why hyperlocal marketing takes longer.

Links mentioned:





Kimber Twitter 







49. Snapshot #58: How New Agents Can Build A Brand
http://snapshot.libsyn.com/the... download (audio/mpeg, 54.70Mb)


We talk to Gitika Kaul of Wydler Brothers in the DMV about how to use digital marketing to build a brand.

We discuss:

1. How to start with a digital marketing plan, including which platforms to focus on.

2. How to decide where to allocate those precious marketing dollars.

3. Being authentic in your social media marketing.

4. Why Gitika has focused on Facebook and Instagram

5. How blogging can establish you as a real estate expert.

6. How to get comfortable with video.


Links mentioned:

Insta Reposter

Scannable Aoo

LightTrac App

Gitika's Facebook Page

Gitika's Instagram Account




Links discussed:

50. Snapshot #57: Developing Millennial Agents
http://snapshot.libsyn.com/the... download (audio/mpeg, 48.44Mb)


We talk to Sammer Mudawar of Re/Max Prestige in Costa Mesa, CA about training and working with millennial agents. We discuss why he doesn't recruit, the type of agent who succeeds in his office and the tools millennial agents are using to develop clients. We also explore whether millennial clients like to work with millennial agents and compare old vs. new marketing tactics.

Links mentioned:

Inman article about Sammer








51. Snapshot #56: Developing A Real Estate Content Strategy
http://snapshot.libsyn.com/the... download (audio/mpeg, 67.54Mb)


We talk to Carrie Little, managing broker of CarMarc Realty Group, about some basic digital marketing tactics for real estate agents, including content marketing, audience targeting, direct mail and websites.


You'll learn:

1. How to develop a content marketing strategy, and create that content.

2. How to set the goals for that content.

3. Which platforms are best for your content, and how to know whether they are working.

4. The basics of audience targeting.

5. How to repurpose videos as Facebook ads.

6. What's in (phone calls!) and out in digital marketing, and what mistakes agents are making.

Links mentioned:


Set More appointment app









52. Snapshot #55: Creating Authentic, Engaging and Persuasive Videos
http://snapshot.libsyn.com/the... download (audio/mpeg, 52.40Mb)


Drop whatever you're doing and check out Conrad Bitangcol's marketing videos. He creates authentic and engaging videos - recent sales, closings, listings, life in Edmonton, Canada - that make clients want to work with him. Find out how he got started and how these videos fit into his overall marketing plan.

Also, Conrad hits on three key Snapshot podcast themes in one sentence, which makes us very happy.

Links mentioned:

Conrad Bitangcol's Instagram

Conrad Bitangcol's YouTube channel


Seven Minute Workout



53. Snapshot #54: Embrace Your Strengths To Stay Ahead Of The Competition
http://snapshot.libsyn.com/the... download (audio/mpeg, 71.86Mb)


Real estate coach and trainer Bernice Ross talks about how to embrace your strengths and develop long term behaviors that lead to success as a real estate agent. What differentiates top producers from mediocre producers? What holds agents back from reaching their top potential? Bernice also talks about the importance of cutting edge marketing tools (Homesnap, Matterport, augmented reality (AR)) to keep you ahead of the competition. It's also crucial to have a business plan, and designate the stuff you don't do well.

Links mentioned:




54. Snapshot Special: Facebook Live With Homesnap CEO John Mazur
http://snapshot.libsyn.com/the... download (audio/mpeg, 21.05Mb)


This week, we're sharing our recent Facebook Live session with Homesnap CEO John Mazur. We talk about what attracted him to Homesnap, what sets Homesnap apart from the competition, his favorite features of the app, and which song gets the most play on his iPhone. (Hint: he's a classic rock guy.) 

55. Snapshot #53: Creating Original, Engaging Real Estate Videos
http://snapshot.libsyn.com/the... download (audio/mpeg, 51.30Mb)


We talk to Ivan Estrada of Ivan Estrada Properties about his excellent video content. Ivan focuses on delivering relevant content of value to his audience instead of just selling and pushing homes.

You'll learn:

1. Which topics resonate the most with Ivan's audience.

2. How video content fits in with his larger content strategy.

3. Why millennials reject traditional marketing videos.

4. How to get started with video.

5. How to get comfortable in front of a camera.

6. Whether you should invest in a videography team (and why it has paid off for Ivan).

Links mentioned:





Ivan Estrada Channel on YouTube


56. Snapshot #52: How Snaplistings Is Transforming Real Estate Marketing
http://snapshot.libsyn.com/the... download (audio/mpeg, 59.80Mb)


Snaplistings is an account on Snapchat that features compelling, entertaining agents who create video content around desirable properties. It was founded by digital marketing experts Michael Hoffman and Dolly Meckler, and we talk to them about how Snaplistings came about, how they create content, and why it's so important to tell a good story when you're selling real estate. They also talk about why Snapchat's real-time, temporary content is a great fit for marketing apartments.

Snaplistings has become a marketing platform for agents as much as it is for listings.

If you use Snapchat, or are interested in learning about the platform and why it's so powerful, then this is a must-listen.

Snaplistings site

SnaplistingsNYC on Facebook

Snaplistings on Instagram

57. Snapshot #51: Why You Need A Marketing Plan
http://snapshot.libsyn.com/the... download (audio/mpeg, 65.13Mb)


Join us for a great conversation with Neil Mathweg of the Onion Juice Podcast about what's hot in real estate marketing, why digital marketing is a long game, and the biggest mistakes that agents make in marketing.

 You'll learn:

1. What's exciting in Facebook advertising right now.

2. How to "document your day" and turn it into social media content.

3. Why it's OK not to be perfect on social media.

4. How to use Snapchat to show potential clients who you are.

5. Why you need to have a clear marketing plan.

6. Whether Google+ is still alive. 

7. If it's possible to be a successful agent without being on social media.


Links mentioned:

Shannon Milligan on Facebook


Google Docs App

58. Snapshot #50: Making Order Out Of Chaos Through A CRM Platform
http://snapshot.libsyn.com/the... download (audio/mpeg, 58.56Mb)


We talk to Zvi Band, Co-Founder and CEO of Contactually, about how CRM platforms like Contactually can help agents mine their existing relationships, messy and disparate as they may be, through technology.

You'll learn:

1. Why we're in the "post-acceptance, pre-disruption" phase of technology and real estate.

2. How Contactually addresses the messiness in our lives, in terms of our overlapping spheres of influence, both virtual and "real".

3. How Contactually incorporates new social platforms into its CRM.

4. Handwritten cards are making a comeback!

5. That word of mouth and providing a great product are Contactually's main marketing tactics.

6. The best way for agents to generate leads: building and maintaining authentic relationships.

Links mentioned:







59. Snapshot #49: How To Hire The Right People
http://snapshot.libsyn.com/the... download (audio/mpeg, 41.14Mb)


John Pyke of The Talent Genius explains how companies can identify high performers before they hire them. What tools are available for companies to identify top performers, and what are their limitations? What are some of personality traits that companies should look for when they decide who to hire? John also talks about how to write the perfect job ad and what to ask in an interview. We also cover why that interview is so important, and the questions applicants should ask to determine whether a job is the right fit.

Links mentioned:

VIP Perks

60. Snapshot #48: Making The Case For Professional Photography
http://snapshot.libsyn.com/the... download (audio/mpeg, 35.26Mb)


We talk to Jay Stringham, Internet Marketing Coordinator at Real Tour Vision in Traverse City, Michigan about why you need professional photographs / visual content for homes you're selling. 

You'll learn:

1. How to choose a photographer based on the style of photography you want.

2. How to create virtual tours using RTV's DIY service.

3. How to get the most mileage out of your house photography.

4. How to select the right images for the right platforms.

5. How video fits into a listing package, including drone footage and virtual tours.

6. Why video walk throughs are becoming more popular.

7. Why it makes sense to pay someone to help with marketing.

Links mentioned:

Adobe Lightroom for Mobile


If This Then That

Real Tour Vision on Facebook and Twitter






61. Snapshot #47: Tips For Creating A Powerful LinkedIn Profile
http://snapshot.libsyn.com/the... download (audio/mpeg, 39.43Mb)


We talk to Rhonda Sher about why agents need to be on LinkedIn: to create relationships who will be sources of referrals. Linkedin is also an excellent way to establish credibility.

You'll learn a wealth of actionable tips for how to make your LinkedIn profile more powerful. Too many to list here!

Links mentioned:

Dux Srappaportioup


The Scan App



Card Tap

VIP Perks


Rhonda's LinkedIn Profile 


62. Snapshot #46: All About Virtual Staging
http://snapshot.libsyn.com/the... download (audio/mpeg, 32.42Mb)


We talk to Brian Balduf of VHT Studios in Chicago about virtual staging and how it can help with home buying, which is an emotional process that relies on visual content.

You'll learn: 

1. How virtual staging can show the potential of a property.

2. The pros and cons of using virtual staging.

3. What you need to get started with virtual staging.

4. How virtual staging content should be shared on social media.

5. Some success stories about agents who have used virtual staging.

Links mentioned:

Google Home

Amazon Echo







63. Snapshot #45: The Power Of Facebook Video Ads
http://snapshot.libsyn.com/the... download (audio/mpeg, 31.45Mb)


We talk to our own SVP of Engagement and Revenue Tim Condon about Facebook Video Ads and Homesnap's latest marketing tool.

You'll learn:

1. Why you can't beat Facebook for reach and marketing.

2. The purpose of real estate Facebook ads.

3. How to target Facebook ads to make them most efficient.

4. How to set an appropriate budget for Facebook ads.

5. How to use Homesnap Facebook Video Ads.

6. Some common mistakes that agents make when running Facebook ads.

7. Why you need paid and organic presences on Facebook.

8. Why Facebook is pushing video over static photo content.

Links mentioned:

Homesnap Facebook Video Ads







64. Snapshot #44: Automation, Consistency And Frequency Are Key To Digital Marketing Success
http://snapshot.libsyn.com/the... download (audio/mpeg, 41.88Mb)


Homesnap talks to real estate coach Orlando Montiel of the Miami Real Estate Show about how to market "one to many" using automation and consistent, frequent content. 

You'll learn:

1. How agents work with Orlando to develop marketing plans.

2. How Orlando uses his show to help promote his clients.

3. How to develop a content strategy that provides constant communication with clients.

4. How to use social media to drive traffic to your website.

5. Why you need to have an effective landing page.

6. Which social media platforms are most effective for agents.

7. How to automate your marketing so that you can maximize your efforts.

Links mentioned:

Deep Work by Cal Newport





65. Snapshot #43: The Social Media Year in Review... and What's Ahead
http://snapshot.libsyn.com/the... download (audio/mpeg, 52.66Mb)


We do a year-end social media roundup with Katie Lance of Katie Lance Consulting - what's hot right now, what's coming up, and how to be smart about your social media efforts. Be sure to check out Katie's social media resources and her online course/community, Get Social Smart Academy. 

You'll learn:

1. Why social media is such a natural fit for agents.

2. The hottest social media platforms for agents right now. (Think video.)

3. Why consistency is the key to success on social media.

4. How to reach different audiences by repurposing content.

5. Content ideas for different platforms.

6. The question Katie gets asked most often: how to get started with social media.

7. What you should outsource... and what you shouldn't.

8. How to make social media pleasurable.

9. How to schedule content successfully.

10. How much - and where - to spend on paid social marketing.

Links mentioned:


Meet Edgar






66. Snapshot #42: Don't Forget About Twitter As A Marketing Tool
http://snapshot.libsyn.com/the... download (audio/mpeg, 30.06Mb)


We talk to Kyle Hiscock of Nothnagle Realtors in Rochester NY about using Twitter to share content and develop business.

We discuss:

1. What agents should be tweeting.

2. How Twitter can help with SEO.

3. Kyle's content strategy and how Twitter fits in.

4. How agents can adhere to the 80/20 rule on Twitter.

5. Sharing images and scheduling content on Twitter.

6. How to fit content creation into your schedule.

7. How Kyle uses Pinterest and LinkedIn to drive traffic to his content.

Links mentioned:

Kyle on Twitter and Pinterest


Xpense Tracker



67. Snapshot #41: Is LinkedIn The Unsung Hero Of Real Estate Marketing?
http://snapshot.libsyn.com/sna... download (audio/mpeg, 48.51Mb)


In this episode, we get a primer from Nicole Beauchamp of Engel & Volkers in New York City about using LinkedIn as a business development tool.

You'll learn:

1. Why people resist using LinkedIn for business development, even though it is focused on business.

2. How Nicole uses LinkedIn - specifically - to drive new leads. (Write recommendations!)

3. How to research potential clients on LinkedIn.

4. How to participate in LinkedIn groups, and which ones to join.

5. How LinkedIn fits in with Nicole's larger social media marketing strategy.

6. How Nicole has landed clients through LinkedIn.

7. When handwritten notes and little gifts are essential.

Links mentioned:

NYT crossword app

Words with Friends

Nicole's LinkedIn page

Nicole's Twitter account

Nicole's Instagram feed






68. Snapshot #40: Selling a Lifestyle With Pinterest
http://snapshot.libsyn.com/the... download (audio/mpeg, 30.25Mb)


We talk to Melinda Gunther of Naples Modern in Naples, Florida about how she uses Pinterest to sell a lifestyle and bring in business.

You'll learn:

1. How Melinda uses Pinterest to define herself as an agent and attract clients by selling a lifestyle.

2. How Pinterest has helped Melinda from an SEO perspective.

3. Why Melinda includes a property address in every pin.

4. Where you should source images from if you're an agent using Pinterest.

5. How Melinda has succeeded with an organic social media strategy.

6. How clients have found Melinda through Pinterest.

7. Why this is one of our favorite Snapshot episodes!

Links mentioned:


Melinda's Pinterest Page



69. Snapshot #39: One Agent's Multiplatform Marketing Strategy
http://snapshot.libsyn.com/the... download (audio/mpeg, 36.47Mb)


We talk to Larry Powell of Dallas, TX about how he has developed a multi-platform approach to social media marketing.

You'll learn:

1. How Larry separates (or doesn't!) his personal vs professional Facebook accounts, and what he posts in each.

2. How social media helps agents pick the right clients.

3. How Larry uses LinkedIn strategically for business development.

4. How Larry rounds out his strategy with YouTube and Twitter.

5. A lot of content ideas for social media platforms, including video.

6. Some simple syndication tools that will extend your social media reach and impact.

7. Why you should post about the people inside a house, rather than the house itself.

Links mentioned:

Larry's Facebook and LinkedIn pages

Solved Social Media

Pic Stitch


Stanley Floor Planner

File Master

70. Snapshot #38: Why You Should Be Podcasting Too
http://snapshot.libsyn.com/the... download (audio/mpeg, 36.66Mb)


We talk to Toby Salgado, the founder and host of Super Agents Live, about why podcasting is a a smart marketing tactic for real estate agents. It's all about relationship building with the right people and providing engaging content.

You'll learn:

1) Why you need to own your own platform, including a podcast. 

2) That your email list is your business.

3) Why podcasts are great content to send to your email list.

4) What to talk about on your podcast, and with whom.

5) How to pick your ideal audience and deliver content for them.

6) How to get started.

7) How to develop a content calendar.


Links mentioned:




71. Snapshot #37: Top Tech Tips for Agents
http://snapshot.libsyn.com/the... download (audio/mpeg, 31.83Mb)


We heard Kristi Kennelly, national speaker at Move.com, speak at Inman SF this summer and thought her tech tips would make for a great podcast.

You'll learn:

1. How to build your CRM by exporting your LinkedIn connections.

2. Why you should create a Google alert for your listings.

3. How Gboard - a Google keyboard within your texting platform - can make texting much easier. (Try Slash if you have Android.)

4. How to learn more about someone from their email address using Pipl.

5. How to make your contact record more robust and easily found.

Some other good apps to check out:









72. Snapshot #36: Video, Video, Video
http://snapshot.libsyn.com/the... download (audio/mpeg, 39.39Mb)


Homesnap talks to Melissa and John Steele of Steele San Diego Homes in San Diego about developing a multi-platform video strategy to sell homes and build your brand.

You'll learn:

1. The types of video content you can create and where to share it.

2. Which types of content to use on which platforms.

3. All about Facebook Live.

4. The basic technology you need to create effective video.

5. How video breaks down the barriers of traditional advertising and personalizes the agent.

Links mentioned:



Ghost Codes


73. Snapshot #35: All About Instagram Stories
http://snapshot.libsyn.com/the... download (audio/mpeg, 23.98Mb)


Homesnap welcomes back Snapshot guest Jordan Scheltgen of Cave Social to talk about Instagram Stories, which is Instagram's answer to Snapshot. (Think disappearing content.)

You'll learn:

1) Why someone would use Instagram Stories over Snapchat.

2) Why Instagram has the edge on natural discovery.

3) Whether Instagram will succeed as "Snapchat for grownups".

4) Why you need two types of Instagram feeds - and Snapchat too.

5) How to let your audience guide your content.

6) What to post!






74. Snapshot #34: Why Agents Should Join Facebook Groups
http://snapshot.libsyn.com/the... download (audio/mpeg, 25.31Mb)


We talk to Laura Ure of Keenability about why agents should join Facebook Groups to develop their brand and business.

You'll learn:

1. What a Facebook Group is (and isn't).

2. Why Facebook rewards Facebook Group content.

3. What's the point of joining and engaging in these groups? (Hint: it's a long game.)

4. The rules of the road in a Facebook Group.

5. How engaging in a Facebook Group lets potential clients know who you are.

Links mentioned:




75. Snapshot #33: Everything You Need To Know About Using Facebook
http://snapshot.libsyn.com/the... download (audio/mpeg, 48.11Mb)


We talk to Josh Smith of Revisto Real Estate Group in Phoenix about Facebook and the best ways to use the platform to generate leads. He walks through Facebook ads, using Facebook groups to boost your organic reach, recommended posting schedules, and many more concrete tips for building your following and developing clients, referrals and leads.

This podcast is so chock full of tips that we can't even sum it up here. Just give it a listen.

Links mentioned:

Josh's podcast, GSD Mode

Josh's Twitter

Josh's YouTube


76. Snapshot #32: Doing Digital Storytelling Right
http://snapshot.libsyn.com/the... download (audio/mpeg, 44.10Mb)


We talk to Audie Chamberlain of Lion & Orb about how he encourages real estate agents to develop digital content plans to help them tell their stories. Social media interactions may be quick, but the relationships they build are long.

Guidelines to follow: 

Don't become a marketing broken record Keep it simple Treat people how you want to be treated

Learn where people are spending their time on social media (hint: it's not just Facebook) and how to decide which social platforms are right for you. And find out how to get people to connect emotionally with you on social media.

Links mentioned:







Lion & Orb Instagram

Audie Chamberlain LinkedIn



77. Snapshot #31: Making An Impact With Authentic Instagram Content
http://snapshot.libsyn.com/the... download (audio/mpeg, 37.66Mb)


We talk to Sarah Johnston of MaxWell Canyon Creek in Calgary about using social media platforms, notably Instagram, in an authentic way to build relationships and bring in business.

You'll learn how a single Instagram post changed Sarah's whole approach to social media. We also cover the three main recurring themes of the Snapshot: 1) social media is a long game, 2) always provide something valuable to your clients and other agents, and 3) be yourself on social media. Finally, we discuss how to use social media for *you*, and when to use written communication (yes, it still exists).

Links mentioned:







78. Snapshot #30: Using Snapchat To Recruit And Train Agents
http://snapshot.libsyn.com/the... download (audio/mpeg, 31.64Mb)


We talk to Michael Meier of boutique NYC brokerage Meier Real Estate about using Snapchat to recruit and educate real estate agents and help improve communication in the industry.

You'll learn: 

1) About Michael's snapucations (real estate education in 6 snaps or less) and how he is connecting with other agents and raising the bar in the industry.

2) Why Snapchat is so uniquely powerful for building relationships.

3) How Michael figures out what to post in the morning.

4) What Michael gets out of this Snapchat activity.

5) How to use Facebook Live to educate clients.

6) How to repurpose Snapchat content on other platforms.

7) The more raw the content, the better the engagement. "If you're not uncomfortable at least some of the time you're using Snapchat, you're not doing it right."

Links mentioned:

Michael Meier Facebook (meiergroupnyc)

Michael Meier Snapchat





79. Snapshot #29: Secrets Of How To Work With Millennials
http://snapshot.libsyn.com/the... download (audio/mpeg, 33.22Mb)


We talk to Zoe Eisenberg, senior news editor at RISMedia, about how to market to and communicate with millennials.

You'll learn:

1) The tech basics you need to know in order to work with millennials.

2) The platforms millennials are gravitating toward.

3) The best ways to communicate with a millennial client.

4) How to incorporate visual content into marketing to attract millennials.

5) Top turnoffs for millennial clients.

6) Why you need to be funny.

7) Why you should offer perks to your millennial clients.

8) Where millennials want to live and what they want to buy.


Links mentioned:

Dos and Don'ts for Working With Millennials


RISMedia Housecall Blog


80. Snapshot #28: DocuSign and the Elimination of "The Paper Problem"
http://snapshot.libsyn.com/the... download (audio/mpeg, 36.54Mb)


We talk to Georg Gerstenfeld, VP & GM of DocuSign's Global Real Estate Business, about the future of the popular digital transaction management platform for real estate. 

You'll learn:

1) What DocuSign does and why it makes people's lives easier.

2) The value the agent brings in a paperless transaction.

3) Who uses DocuSign.

4) Some impressive stats about the benefits of digital transactions (85% of documents get signed in the first 24 hours).

5) How close we are to a "paperless lead-to-close".

6) What's on DocuSign's product roadmap.


Links mentioned:


DocuSign For Real Estate Facebook Page


If This Then That




81. Snapshot #27: Creating A Digital Marketing Strategy Through Storytelling
http://snapshot.libsyn.com/the... download (audio/mpeg, 41.84Mb)


Homesnap does some soul-searching with Wes Pinkston (formerly of The Broke Agent) about digital marketing and storytelling. Wes shares a unique perspective on using social media content to build relationships and convey one's personal value proposition.

You'll learn:

1) The hub-and-spoke model of social media content sharing.

2) Why you need to know your story before you start your social media efforts.

3) Why real estate is a relationship business, and your role in helping clients through the process.

4) How to turn client testimonials into telling stories.

5) How to create emotionally compelling narratives for listings to win business.

6) How to use social media to create "referral buddies".

Links mentioned:



Wes Pinkston Instagram, Facebook, Twitter

82. Snapshot #26: Home Staging Goes Virtual
http://snapshot.libsyn.com/the... download (audio/mpeg, 30.78Mb)


Homesnap talks to Tori Toth of Stage 2 Sell Strategy about virtual home staging and how and when agents should think about using it to market a home.

You'll learn:

1) What virtual staging is.

2) When to consider virtual staging vs. actual home staging.

3) How to use virtual staging as a marketing hook to bring in buyers.

4) Common mistakes in virtual home staging.

5) Tori's top three home staging tips. (Get rid of 50% of the stuff in the house!)

6) How to tailor your house to likely buyers.

7) Why agents should create house tour videos. 


Links mentioned:

The Stage 2 Sell Strategy



Magic Plan

83. Snapshot #25: Generating Leads Through Simple, Consistent Messaging
http://snapshot.libsyn.com/the... download (audio/mpeg, 33.69Mb)


We talk to Brian Wilson of Wilson Realty Group in Washington, DC about how he uses a simple, consistent marketing message to generate a high volume of leads, and how he processes those leads efficiently and effectively. 

You'll learn:

1) The surprising marketing tactic Brian finds most effective in generating leads.

2) How Brian differentiates himself through marketing and keywords.

3) Why Brian's brand is about his business model, instead of his experience.

4) How Brian processes leads to identify the most promising ones, quickly.

5) How Brian built technology processes that can scale as inbound leads increase.

6) How content marketing supports these efforts through engagement, not lead generation.


Links mentioned:





Sentrilock App



Due App

84. Snapshot #24: Effective Technology for Brokerages and Agents
http://snapshot.libsyn.com/the... download (audio/mpeg, 34.65Mb)


We talk to Sam DeBord of Seattle Homes Group about the technology brokerages need to offer agents to remain competitive. 

You'll learn:

1. How agent technology needs have changed in recent years.

2. Why it is so important for agents to stay top of mind in their digital sphere.

3. How to retain agents in your brokerage by providing good tools.

4. Where Sam sees the MLS role evolving in terms of providing technology.

5. The technology clients want from their agents.

6. How to provide value to millennials.

7. Sam's vision of the future for broker technology.

Links mentioned:


Sam DeBord Twitter and LinkedIn


85. Snapshot #23: Networking Like A Pro
http://snapshot.libsyn.com/the... download (audio/mpeg, 43.09Mb)


In this episode, we talk to NAR Director of Communications Networks Rob Reuter about how to network effectively, which involves much more than just being outgoing and meeting people. Learn about his strategy for getting the most out of networking events and developing business through your contacts.

You'll learn:

1. Why networking is so important for real estate agents.

2. How networking improves the real estate transaction experience.

3. About the "Realtor Reputation" premium.

4. Which platforms are best for building a network.

5. The three components of active networking: live events, real estate database (CRM) and social networks.

6. Why you should use Facebook's birthday feature. 

7. How to prepare for a real estate conference.

8. How to develop a system to keep track of the people you meet.


86. Snapshot #22: Virtual Reality And Selling Real Estate
http://snapshot.libsyn.com/the... download (audio/mpeg, 37.33Mb)


In this episode, we have a philosophical discussion with Preston Zeller of M Realty in Vancouver, WA about virtual reality (VR) and the impact this technology is having on how agents sell real estate and how consumers interact with real estate information.

You'll learn:

1. What VR means in the context of real estate.

2. When an agent should consider using VR to serve clients.

3. How VR can streamline the closing process.

4. Why VR is not like 3DTVs.

5. The role agents play in a virtual world.

6. What you need to know to get started with VR.

Links mentioned:

Preston's article about VR on Inman News







87. Snapshot #21: How To Convert Internet Leads
http://snapshot.libsyn.com/the... download (audio/mpeg, 31.61Mb)


We talk to Bruce Keith of Bruce Keith Results about internet leads - how to minimize the time you spend processing leads and how to maximize your lead conversion.

You'll learn:

1. How to improve conversion rates from internet leads.

2. Why personal connections with internet leads is so important.

3. Bruce's 4-part lead conversion formula.

4. Bruce's "question game" for improving response rates from leads.

5. The biggest mistakes agents make when responding to internet leads.

6. Which info agents should collect on their landing pages.

7. Why agents should consider using video email responses.

Links mentioned:

Bruce Keith Results YouTube Channel

Bruce Keith Facebook Page


88. Snapshot #20: Make Instagram Your Marketing Platform
http://snapshot.libsyn.com/the... download (audio/mpeg, 37.25Mb)


We're talking (organic) Instagram with Jennifer Egbert of Modern Luxury Real Estate in Boulder, CO, who sells beautiful, modern homes to affluent clients. She has a very successful Instagram account and shares her content strategy with our listeners.

You'll learn:

1. Jennifer's Instagram strategy and how it helps bring in clients.

2. Why people are using Instagram like Google.

3. Which hashtags work and why.

4. How to create a consistent ecosystem on social media.

5. How to get mileage out of a promotional lifestyle video.

Links mentioned:

Jennifer's Instagram account

Jennifer's Facebook account

Jennifer's blog

Jennifer's Pinterest account

Jennifer's promotional video






89. Snapshot #19: How To Use Email Marketing Effectively
http://snapshot.libsyn.com/the... download (audio/mpeg, 28.85Mb)


We talk to Homesnap VP of Engagement and Revenue Tim Condon about best practices for using email marketing for real estate.

You'll learn:

1. When agents should be using email to get in touch with clients.

2. Some content ideas to consider for your email marketing.

3. When to promote your own transactions.

4. What you need to know about your clients in order to send valuable and effective messages.

5. The 3 questions to ask when evaluating a potential email.

6. Best practices for drafting and formatting emails.

7. Common mistakes in email marketing.


Links mentioned:

Google Docs, Sheets, Slides


MLB At Bat








90. Snapshot #18: Developing A Multi-Platform Digital Brand Strategy
http://snapshot.libsyn.com/the... download (audio/mpeg, 34.65Mb)


In this episode, we talk to Jason Cassity of City Consulting Group in San Diego, who is killing it across many platforms: LinkedIn, Medium, YouTube, Facebook, Twitter, Instagram, local TV and long-form content for Inman and his company's blog. Learn about how he integrates all of these platforms into a unified digital strategy.

You'll learn:

1. The evolving goals of Jason's social media efforts.

2. What a "real estate debate show" is.

3. How long form writing helps build Jason's brand.

4. How to make Twitter work for you as a real estate agent.

5. The benefits of posting natively.

6. How to decide which platforms are right for you.

7. When to cut your losses on platforms that aren't working.

8. Creative uses for Snapchat filters.

Links mentioned:





91. Snapshot #17: A Primer For Using Snapchat For Real Estate
http://snapshot.libsyn.com/the... download (audio/mpeg, 31.51Mb)


In this episode of The Snapshot, we talk to Alex Wang of The Sereno Group in Palo Alto, CA. We revisit the topic of Snapchat, because there is still so much to talk about! 

You'll learn:

1. What type of content Alex is posting on Snapchat.

2. Why Alex combines personal and professional content on Snapchat.

3. Who is using Snapchat.

4. How content unrelated to real estate is helping Alex's real estate business and the profession in general.

5. How Snapchat can lead to referral business.

6. How to use Snapchat for internal communications within an office.

7. Why The Sereno Group loves Homesnap Pro!

Links mentioned:




Start Snapchat Video Guide








92. Snapshot #16: Using Drones To Film Your Listings
http://snapshot.libsyn.com/the... download (audio/mpeg, 41.01Mb)


We talk to Doug Trudeau of Tierra Antigua Realty in Tuscon, AZ, the first realtor in the country to use drones for real estate, about using video and drones to tell the story of a home. 

You'll learn:

1. Which basic cinematography techniques to use when creating a listing video and how to make it look professional.

2. How to make a video match the personality of a home.

3. How to use a drone to film a listing: which techniques to use and what to shoot.

4. The hoops you have to jump through to fly a drone.

5. How to be safe and respect privacy when using a drone.

6. How much it costs to operate a drone.

7. How Doug's use of drones has proven to be a competitive advantage.

8. How Doug uses virtual tours, video and professional photos to impress potential buyers.


Links mentioned:

Doug Trudeau Facebook

Doug Trudeau YouTube

Doug Trudeau Pinterest

3497 Drake video









93. Snapshot #15: Are Instagram Ads The Next Big Thing?
http://snapshot.libsyn.com/the... download (audio/mpeg, 38.96Mb)


We talk to Joe Herrera of the Joe Taylor Group in Las Vegas about his experience using Instagram ads to market listings and bring in clients.

You'll learn:

1. How to place ads on Instagram.

2. Why you should delegate marketing to someone who likes it, if you don't.

3. How Instagram users differ from Facebook users.

4. What an ideal Instagram ad looks like.

5. The goals of an Instagram ad (and each one can have a different goal).

6. The pros and cons of syndicating content between Instagram and Facebook.

7. About the success of Joe's Instagram ad campaigns.

8. How to do funny verbiage.

9. Best practices on hashtags.




94. Snapshot #14: How Real Estate Agents Should Use LinkedIn To Develop Business
http://snapshot.libsyn.com/the... download (audio/mpeg, 30.93Mb)


We talk to Jordan Scheltgen of Cave Social about why LinkedIn is a smart place for real estate agents to invest time to build their brand and develop clients.

You'll learn:

1. What needs to be in your LinkedIn profile.

2. How to differentiate your profile through a robust summary and LinkedIn Pulse.

3. Why it's better to be "an inch wide and a mile deep" on LinkedIn.

4. How to use LinkedIn Groups to your advantage.

5. Why you shouldn't treat LinkedIn like it's Facebook or Twitter.

6. Why you should recommend your clients on LinkedIn.

7. Why you should connect with everyone you meet on LinkedIn.


95. Snapshot #13: Using Niche Websites To Reach Key Audiences
http://snapshot.libsyn.com/the... download (audio/mpeg, 37.47Mb)


We talk to Sebastian Frey of Sell For Sure in Aptos, CA about how he uses two niche websites to reach different audiences and bring in clients.

You'll learn:

1. Why Sebastian loves Homesnap Pro!

2. How different websites can serve different purposes, and how to decide which kind to set up for your business.

3. The benefits of hyperlocal lifestyle content.

4. How websites fit into a larger marketing strategy.

5. How Sebastian drives organic traffic to his sites.

6. Why you should skip an IDX feed on your site.


Links mentioned:

Aptos Community News

Sell For Sure

Yoast SEO


Day One



96. Snapshot #12: What Real Estate Agents Need To Know About SEO
http://snapshot.libsyn.com/the... download (audio/mpeg, 26.77Mb)


We talk to Josh Brown of Can I Rank? about how search engine optimization (SEO) for real estate agents and what agents need to do to achieve high search rankings. (Surprise! SEO is a long game, and it's all about delivering value.) 

You'll learn:

1) The difference between local and organic SEO and what you should be focusing on.

2) What type of content is most effective in terms of driving traffic. 

3) How to create content your audience needs

4) How to develop an SEO plan that works

5) All about keywords that signal to Google that your search is relevant

6) Why you need to focus on branding, not just keywords, to achieve SEO

7) The relationship between social media engagement and SEO ranking



97. Snapshot #11: Using Video To Land Clients
http://snapshot.libsyn.com/the... download (audio/mpeg, 39.34Mb)


We talk to Karlton Utter, Senior Director of Learning for Better Homes and Gardens Real Estate, who shares creative ideas for how real estate agents can use video to develop clients.

You'll learn:

1. How to use video in your communication every day to build and enhance client relationships and get listings.

2. Some really cool ideas for simple ways to incorporate video into your regular communications. 

3. How to replace key emails with video messages.

4. How to create short videos that keep clients' attention and differentiate you.

5. How to go beyond the typical slideshow in your videos.

6. What you need to do - and have - to get started with video.

7. The best ways to share your video content.

8. Agent success stories with video.


Links discussed:







98. Snapshot #10: How Agents Can Do Cause Marketing Via New Story
http://snapshot.libsyn.com/the... download (audio/mpeg, 34.77Mb)


We talk to Brett Hagler, the CEO and co-founder of New Story, which crowdfunds homes in the developing world. What does this have to do with agent marketing? Sponsoring a New Story home provides a relevant, aligned story for agents and brokers to tell in order to build an emotional connection with their clients.

You'll learn:

1. What New Story does

2. Why agents and brokers should consider supporting causes like New Story and incorporating that sponsorship into their marketing

3. About the content New Story provides to agents and brokers to make marketing their sponsorship simple and powerful

4. Why this type of marketing is particularly appealing to millennials

5. How social good investment can lead to clients

6. How New Story has achieved total transparency in its operations

Learn more about this fascinating nonprofit in Episode 10 of the Snapshot.

99. Snapshot #9: Why Agents Need To Use Paid Facebook Marketing
http://snapshot.libsyn.com/the... download (audio/mpeg, 35.50Mb)


We talk to Christina Ethridge of Leads and Leverage, who helps real estate agents capture, convert and close Facebook leads.

You'll learn:

1. Why you need a paid Facebook presence to fuel your organic presence

2. How to use your Facebook presence to address or solve your audience's problems

3. How to deliver long term, consistent results from Facebook 

4. What the ideal Facebook ad should contain

5. How to target your Facebook ad through audience segmentation

6. How Facebook Canvas ads can tell a story

7. How to take advantage of livestream Facebook video

8. Why retargeting is the power of your ad structure

"You need to be where your consumers are, and the majority of home buyers and sellers are on Facebook. Facebook is hands down the best place you should be fully implementing first before you explore other platforms." - Christina Ethridge


100. Snapshot #8: How One Piece Of Creative Content Branded An Agent
http://snapshot.libsyn.com/the... download (audio/mpeg, 42.10Mb)


We talk to Stephanie Lanier of Lanier Property Group in Wilmington, NC about how she used one piece of original content - a custom map - to help define her local market and reinforce her own brand. Find out why Stephanie was named one of Wilmington's 5 Most Intriguing People.


You'll learn:

1. How to figure out what your audience wants and develop valuable content to address it

2. Why images and visuals are everything in social media

3. How to use content marketing to build your credibility

4. How to create content that's so good that people can't ignore it

5. Why you should stick to the social media platforms that work for you


Links Mentioned:

Lanier Property Group

Curaytor: How A Small Brokerage Is Getting Big Results With A Clever Custom Map



Word Swag