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Podcast title Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
Website URL https://www.gotolaunchstreet.c...
Description Inside Launch Street is the innovation podcast where we interview top innovators out there shaking things up so YOU can innovate and differentiate and get further, faster in this crazy cluttered world. When you are ready to take your game to the next level, join the thousands of others that are upping their innovation edge on gotoLaunchStreet.com, the top online education, resource and community platform for innovators looking to use innovation to get measurable results.
Updated Fri, 14 Jun 2019 22:00:43 +0000
Image Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
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1. 1826: Creating Movements to Ignite Change with Greg Satell
http://launchstreet.libsyn.com... download (audio/mpeg, 62.28Mb)


How do you create a movement and why does that matter so much when you’re trying to ignite change? Today’s world is more fluid and interconnected than ever before, and having a business is no longer a one-way communication with your customer or just a transaction. In order to thrive, you need to be creating cascades. Greg Satell is just the person to share more about movements, cascades, and how that ties in with driving change.


Greg Satell is an entrepreneur, author, speaker, and innovation advisor who regularly contributes to publications such as the Harvard Business Review, Forbes, Inc., and Fast Company. In his previous interview, we discussed his book Mapping Innovation, and today, he joins me to talk about his latest book, Cascades: How to Create a Movement that Drives Transformational Change.


In businesses today, there is a shift from hierarchies to networks, and that makes it so important to focus on movements and creating cascades. Greg shares some real-life examples of cascades that have happened, as well as how to survive victory — why failure happens so often after a huge success and how to overcome it. We also dive into how values turn into actions and investments, as well as the science and practice of creating (and controlling) cascades and movements.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer

Free IQE Assessment

Email Tamara

Greg Satell

Digital Tonto

Inside LaunchStreet Podcast Episode: “What To Do To Stay Relevant In The Exploration Age With Greg Satell

Cascades: How to Create a Movement that Drives Transformational Change,
by Greg Satell

Mapping Innovation: A Playbook for Navigating a Disruptive Age, by Greg Satell





Srđa Popović

Irving Wladawsky-Berger

Louis V. Gerstner Jr.


Orange Revolution in Ukraine

Michael Porter





2. 1825: Blending Your Personality in Business with Jeff Chant
http://launchstreet.libsyn.com... download (audio/mpeg, 48.06Mb)


In business, we have this idea that we have to leave our personal, emotional, and human side at the door. It’s ‘unprofessional’ to appear human. However, we’re human beings and we make our decisions emotionally! Jeff Chant is here to bust those myths and to show you how to blend both the personal side and the business side of things together.


Jeff is the Founder of Magnanimous People Strategies Inc., an organization dedicated to helping its clients re-think their management style and purpose. Jeff is also a keynote speaker and consultant who is able to bridge the gaps between the human condition and strategic business focus.


When the workplace is under heavy pressure, it pushes your team into survival mode, which stifles creativity, innovation, and curiosity. Most workplace problems are actually not people problems, but perspective problems. So, if you’re not getting buy-in for your ideas, take a step back and practice a bit of empathy. In fact, sometimes it’s beneficial to flip the script and ask yourself what are you doing that is stopping your team from succeeding. Innovation happens when your team feels really safe at work and they’ve already built trustworthy connections with their colleagues.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer


Jeff on LinkedIn

Mark Gober

3. 1824: Innovation in Large Companies with Alex Goryachev
http://launchstreet.libsyn.com... download (audio/mpeg, 45.77Mb)


Have you ever wondered what it takes to drive innovation when you’re just one person in a large organization? With bureaucracies, processes, and roadmaps of ‘this is how it’s done’ already laid out, how can you — really — think outside the box and disrupt? Today’s guest, Alex Goryachev, is jammed packed with wisdom on how you can strive for innovation when you’re just one person.


Alex is the Senior Director of Innovation Strategy at Cisco. With over 20 years of experience, Alex has made it his business to turn disruptive concepts into emerging business models. He is an entrepreneurial go-getter who takes risks and thinks ahead about what the future might hold.


We discuss how large companies have shifted their focus from using an outside entrepreneur or consultant to drive innovation to leveraging their in-house staff for support and creation of new ideas. While living in such a fast-paced environment, large organizations realize the importance of investing in innovative teams so that they can get a leg up in the marketplace. Alex explains that, oftentimes, the best ideas come from those who are working directly with the customer. Alex also shares his process on how he thinks about innovation and how he spots a good idea that has lots of ‘spark.’


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer


Alex on LinkedIn

4. 1823: Pivot, Disrupt, Transform with Marcia Daszko
http://launchstreet.libsyn.com... download (audio/mpeg, 41.06Mb)


In so many aspects of life and business, the traditional ways of doing things are gone, or will soon make you irrelevant. That’s why it’s essential in business today to pivot, disrupt and transform — three concepts that can be as scary as they are invigorating. Marcia Daszko joins me to break down what exactly that means for you and your company.

Marcia is one of the world's leading business strategists who has worked with Fortune 500 corporations and private start-ups for over 20 years. She is also the author of the book Pivot, Disrupt, Transform: How Leaders Beat the Odds and Survive, which explores not only how to innovate, but also what to stop doing as leaders.

So, why is business as usual no longer good enough? Marcia and I discuss why business cycles are getting shorter and shorter, and how companies can adapt to that; the answer is to pivot, disrupt and transform. These three concepts are interrelated, and companies need to do all three well in order to survive. Marcia shares some real-life examples, as well as her expertise on why leaders are crucial in creating a system for innovation. We also discuss why performance reviews and best practices hinder innovation, and why leaders shouldn’t be focusing on the financials, the metrics, and the arbitrary numerical goals if they really want to drive innovation.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer

Marcia Daszko

Marcia Daszko on LinkedIn

Pivot, Disrupt, Transform: How Leaders Beat the Odds and Survive, by Marcia Daszko

Marcia Daszkos Q&A Column in the Silicon Valley Business Journal





Free IQE Assessment


5. 1822: Lifting Others with Paresh Shah
http://launchstreet.libsyn.com... download (audio/mpeg, 58.93Mb)


Do you ever wonder what it takes to shine in a way that lifts others around you? Being able to inspire the people you work with to take action, or take on a new project, or to say 'yes!' to buy into your new idea — that's the key to innovation and success. That’s what Paresh Shah is all about, and he joins me to share more about his unique brand of innovation.


Paresh is the founder of Lifters Academy, where he works with Lifters to elevate their teams, organizations, clients, and communities. He describes himself as everything from a serial entrepreneur to an engineer to a yogi and harnesses his vast and diverse experiences to fuel his thinking and drive his thinking.


The greatest innovation blossoms when you let the different parts of your life all flow together instead of compartmentalizing them. Paresh shares how he’s gone from hiding the different aspects of himself to integrating them and moved from intersection thinking to intersection being. He also dives into the importance of weaving work-life together, rather than thinking of it as a balancing act. We discuss why diversity and inclusion is the secret sauce to creativity with some real-life examples, how creating trust and vulnerability in teams leads to more innovation, and so much more.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer

Paresh Shah on LinkedIn


Lifters Academy

2 Guns Espresso

Inside LaunchStreet Podcast Episode 1806: “How Diversity In People and Thinking Leads To Innovation, With Kelly McDonald

How Human Resources can finally be Heroes instead of the Bad News Bears,”
by Paresh Shah

Tough Mudder

Andy Grove

Clay Christensen

Are You a Lifter? by Paresh Shah for TEDxYouth@HongKong

Free IQE Assessment


6. 1821: Data Driven Innovation with Doug Hall
http://launchstreet.libsyn.com... download (audio/mpeg, 55.52Mb)


Innovation is not something that should be limited to one team or department in an organization. Innovation is also not something that should be a risky gamble that cannot be evaluated or reproduced. That’s why we need innovation that’s driven by science and data, and operating systems that allow for constant, continual innovation. And Doug Hall is just the expert to speak on this topic.


Doug Hall is one of the founders of Eureka Ranch Innovation Engineering Institute and Brain Brew Whiskey. He has been named one of America’s top innovation experts, and his latest book, Driving Eureka! Problem Solving with Data Driven Methods & the Innovation Engineering System dives deep into data-driven innovation and how to get everyone in the organization innovating all the time.


We discuss why the current systems most organizations have in place aren’t helping innovation — because they’re designed to control rather than to enable. Doug speaks to the importance of data-driven innovation, and why addressing variation in data through experimentation leads to successful innovation. We also dive Doug’s concept of meaningfully unique innovation, the importance of language and framing when discussing ideas, and how to bridge the gap between what the data tells you and what you can do with that information. So, are you being bold or are you being risky in your innovation?


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer

Doug Hall

Driving Eureka! Podcast

Drive Eureka 1hr Audio Summary

Agile Project Management Software

Eureka Ranch Innovation Engineering Institute

Brain Brew Whiskey

Driving Eureka! Problem Solving with Data Driven Methods & the Innovation Engineering System, by Doug Hall

How the Cadillac Got Its Fins, by Jack Mingo

Monte Carlo Simulation

Can't Mess It Up

Dollar Shave Club

Free IQE Assessment


7. 1820: Changing Leadership Dynamics with Kevin Kruse
http://launchstreet.libsyn.com... download (audio/mpeg, 45.28Mb)


Are you a leader who is still following leadership principles from decades ago? Believe it or not, having an open door policy or treating the star performer on your team the same as the guy who is always late and never hits his sales targets may not be a good thing — for you, your team, and innovation! The dynamics of our teams have changed, but the leadership rules have not. Thankfully, Kevin Kruse recognized the need for new principles to guide leaders, and today we’re digging right into his insights.


Kevin is the founder of several successful startups, CEO of LEADx (world’s first executive coach built with IBM Watson AI), and the author of the book Great Leaders Have No Rules: Contrarian Principles to Transform Your Team and Business.


Most of the leadership rules we as leaders follow are outdated, antiquated, and sometimes just plain wrong. Kevin shares more about some of the old mindsets that he’s completely turned around, including why you should be crowding your calendar and scheduling every minute of your day, and why you need to close your open door policy and set fixed office hours for your team! He also has some great insights into the importance of understanding your own personality in being a good leader instead of depending on 10 random principles, and how AI can help leaders. Remember: Leadership starts with yourself because you can’t give what you don’t have.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities…

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer

Kevin Kruse


Great Leaders have No Rules: Contrarian Leadership Principles to Transform Your Business and Your Team, by Kevin Kruse

15 Secrets Successful People Know about Time Management, by Kevin Kruse

Leading with the Heart, by Mike Krzyzewski and Donald T. Phillips

John Wooden

Jeff Weiner, CEO of LinkedIn

Bill Gates


Deep Work, by Cal Newport

There are now 5 generations in the workforcecan they work together?” on Fast Company

Free IQE Assessment


8. 1819: Finding Innovation in the Gaps with Jack Haldrup
http://launchstreet.libsyn.com... download (audio/mpeg, 33.02Mb)


It takes a certain kind of person to see opportunities where others see only gaps — the instinctual risk taker. Lucky for men all around the world, Jack Haldrup is one, and when he saw that the marketplace was missing a natural, skin-nourishing soap targeted at men, he stepped up to fill that need.


Just over six years ago, Jack founded Dr. Squatch Soap Co., a company that produces healthy, all natural and nourishing hygiene products targeted at the male demographic through funny branding. Today, Dr. Squatch is the top subscription-based soap company in the U.S., with over 150,000 customers and 17,000 subscribers.


How did Jack approach a target audience that doesn’t know what they need? In a really crowded category where there is an overwhelming number of competitors, how did Jack position his products to really stand out? The secret is really innovating at different levels, and Jack shares more about his innovations in marketing to capture their target audience at the right moment. He also reveals his approach to growth, competition, and encouraging innovation within his company, and what it takes to maintain that balance between customer feedback and vision in a way that’s innovative yet true to the brand.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer

Free IQE Assessment

Jack Haldrup on LinkedIn

Dr. Squatch Soap Co.

4-Hour Work Week, Tim Ferriss

Simple Numbers, Straight Talk, Big Profits, by Greg Crabtree

Dr. Squatch - Natural Soap for Men on YouTube


9. 1818: Limitation is an Invitation to Innovate with Skip Prichard
http://launchstreet.libsyn.com... download (audio/mpeg, 46.54Mb)


In today’s fast-paced world, the ability to reinvent or change the trajectory of your business to keep up with change is critical. It’s particularly important when we hit that plateau in business or life cycles, and many of us are struggling with changing marketplaces where we are being squeezed and pushed. Skip Prichard joins me to talk about some of the mistakes that we may be making and how to overcome them.

Skip is an accomplished CEO and a growth strategist with an impressive track record for repositioning and growing struggling companies. He is also the author of The Book of Mistakes, the product of interviewing over 1,000 people and his own experience of being a CEO of several global organizations.

We dive deep into Skip’s book — his motivation for writing it, some of the biggest mistakes people make, and why these nine mistakes are so interconnected. Skip explains the impact of labels in stifling innovation and how great leaders can build a culture within the organization that allows people to do extraordinary things without pulling them back to mediocrity. He also has some great insights about why limitations are really an inquiry into how you can innovate around constraints and some very astute advice for what to do when you find yourself stuck in the wrong lane.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer

Skip Prichard

Skip Prichard on Twitter

Skip Prichard on LinkedIn

The Book of Mistakes: 9 Secrets to Creating a Successful Future, by Skip Prichard

Noah St. John

10. 1817: Learning Lessons from the Market with Matt Cohen
http://launchstreet.libsyn.com... download (audio/mpeg, 43.02Mb)


Innovation is not always just about creating a totally new product. Sometimes, it can be just finding an unmet need in the marketplace and a way to improve a product that can be a gamechanger. If you’re a parent, you might have experienced the frustration and struggle of packing a nutritious and tasty lunch box for your child. If you’re Matt Cohen, you take that frustration and turn it into a solution for parents across the country.

Matt is the founder of KidFresh, a company that provides a line of better-for-you and tasty kids meals, made with the same high-quality ingredients enjoyed by adults. It’s not just a brand that is centered on better food for kids that they love but also offers a solution for parents that they feel good about.

Competing with Lunchables and other frozen meals at the grocery store is not easy, but KidFresh also had to compete with the inertia of people having to change how they do things. Matt describes how he tackled this and other challenges relating to educating the marketplace and the lessons he learned from trying to shift people’s mindsets. He also shares some of the mistakes he made and learned from, his key for sustained growth (Hint: it’s about gaining and keeping your customers’ trust!) and why social media is revolutionizing marketing is done by giving brands a chance to connect with their consumers.

If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sponsor: Brillity Digital Digital Presence Assessment Offer


Matt Cohen


Justins - Nut Butters, Nut Butter Cups

11. 1816: Do Less, and Be More Effective with Ari Meisel
http://launchstreet.libsyn.com... download (audio/mpeg, 34.38Mb)


Are you confusing “things that need to get done” with “busywork that makes you feel productive”? How can you use your time better, work smarter to get the right things done, and have more space to be innovative? Ari Meisel has some strategies to help you with less doing, and being more effective!


Ari is a self-proclaimed Overwhelmologist, and the founder of Less Doing, where he teaches people how to optimize, automate, and outsource everything in their lives in order to be more effective. His recent book, The Replaceable Founder helps innovators scale what we do, with tools to communicate effectively, manage projects and perfect processes.


Get yourself out of the ‘work harder’ trap, and into the ‘work smarter’ habit. Ari explains more about what it means to “do less” and what inspired his passion for it. He shares his three-decisions process: Delete, Deal, Defer, and his criteria for deciding what gets done, and what gets automated or outsourced. Ari also reveals his unique system for ideation — Create, Capture, Sort — and why he believes that constraints are the real life-force of innovation. Tune in to find out the red flags that point to overwhelm, and how you can better manage your email (and the rest of your decisions).


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Sponsor: Brillity Digital 

How well has your company looked at its online presence? Do you know how well you perform online? Is your site safe? Is it fast enough for mobile devices? Are you missing opportunities? At Brillity Digital, we specialize in digital presence assessments. Visit https://brillitydigital.com/dpa/for more info. 

Mentioned in This Episode:

Ari Meisel, Less Doing

The Replaceable Founder, by Ari Meisel

The Less Doing Podcast

Less Doing Free Online Training

Amazon Echo & Alexa






IQE Assessment


12. 1815: How Humor Can Unleash Innovation with Scott Dikkers
http://launchstreet.libsyn.com... download (audio/mpeg, 47.17Mb)


If you’ve ever read The Onion, chances are you’ve had a good laugh that’s brought tears to your eyes. But what’s the key to good humor? And how is being a good comedian related to being a good innovator? Scott Dikkers, one of the founders of the very first ever fake news newspaper, The Onion, joins me to teach us just how to write funny.


The Onion, created in 1988 by Scott and two friends, launched their website in 1996, making it the world’s first humor website. Since his time at The Onion, Scott has published multiple books, including How to Write Funny and Outrageous Marketing: The Story of The Onion and How to Build a Powerful Brand with No Marketing Budget, and teaches others how to consistently create good comedy and humor.


This interview is filled with so many nuggets of wisdom, including tips on how to be funny, and strategies to encourage your creativity and innovation while stopping yourself from getting into analysis mode too soon. Scott reveals what it is about The Onion that resonates with so many people, and some surprising lessons he’s learned in his journey. We also discuss the power of humor in communicating with others, why diversity in teams is a source of strength, and why you need to get back the brain of your three-year-old self.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Scott Dikkers

Scott Dikkers on Instagram

Scott Dikkers on Twitter

How to Write Funny

How to Write Funny Podcast

The Onion

How to Write Funny, by Scott Dikkers

Outrageous Marketing: The Story of The Onion and How to Build a Powerful Brand with No Marketing Budget, by Scott Dikkers

The AV Club


Heinz Ketchup Ad

13. 1814: Seek, Seed, and Scale Innovation with Amy Radin
http://launchstreet.libsyn.com... download (audio/mpeg, 42.68Mb)


Have you ever wondered why innovation processes seem to be so complex, almost hard to follow? That’s because people often complicate processes unnecessarily when they are afraid or unsure of what to do. Lucky for us, Amy Radin has a simple but powerful framework that you can use to become a change maker, too.


Amy Radin is not just a nationally recognized Fortune 100 Chief Marketing and Innovation Officer, adviser and investor, board member, and thought leader on sustainable innovation, but is also the author of The Change Maker’s Playbook: How to Seek, Seed and Scale Innovation in Any Company.


In this fast-paced interview, Amy unleashes a wealth of information about innovation. She explains what it means to be a change maker, who can be a change maker, and what it takes for changemakers to succeed (Hint: They can’t do it alone; it’s all about collaboration!). Amy takes us through the different stages of innovation in her Seek-Seed-Scale model, shares some tips on how to maintain innovation through the different stages, and really drives home the role of empathy in the age of technological advancement. At the end of the day, it’s really all about how you make your user feel and connect with them at an emotional level.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Amy Radin

Amy Radin on Twitter

Amy Radin on LinkedIn

The Change Maker's PlaybookHow to Seek, Seed and Scale Innovation In Any Company, by Amy J. Radin

Seek Seed Scale Infographic


Return on Empathy: The New ROE, by Amy Radin


Honest Tea

 IQE Pro Innovation Toolkit

IQE Pro Innovation Toolkit: Team Edition


14. 1813: Business Insights through Music with Roger Nierenberg
http://launchstreet.libsyn.com... download (audio/mpeg, 40.38Mb)


They may sound completely unrelated, but an orchestra can actually teach us a lot about a business. By creating an unforgettable learning experience for teams and organizations through The Music Paradigm®, Roger Nierenberg helps them get new insights about the business.


Roger Nierenberg is a conductor who leads The Music Paradigm, an innovative and immersive demonstration of the fascinating and unexpected organizational dynamics of an orchestra. In each individually tailored session, participants from the organization are seated within the orchestra and observe and participate in different role-playing scenarios, all of which leave them with deep insights into their own company.


It is a powerful personal transformation that people experience as part of a group, and its secret lies in being a fun and delightful yet challenging experience that makes learning possible and makes it stick. Roger shares more about how an orchestra and music can help the leadership of a business in a way that having a discussion doesn’t with some real-life examples, and some of the big themes and patterns that often come up as a result of these sessions. We also dive into how The Music Paradigm helps to spark some of the innovation that is within people that they’re not tapping into, and what you can do to recreate The Music Paradigm in your daily life and tap into your innovative self.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Roger Nierenberg

Maestro: A Surprising Story About Leading by Listening, by Roger Nierenberg

The Music Paradigm


15. 1812: The Power of Beautiful Questions with Warren Berger
http://launchstreet.libsyn.com... download (audio/mpeg, 42.82Mb)


What drives innovation is often not the answers, but the questions we ask. These are not the questions that you’ve always been asking or the questions that keep you stuck, causing endless frustration. The questions that drive innovation are Beautiful Questions — questions that lead to new paths of thinking and hence, new solutions. Warren Berger joins me to tell us all about beautiful questions.

Warren Berger is a journalist, speaker, and the author of the books A More Beautiful Question, and The Book of Beautiful Questions. Starting out as a journalist, Warren quickly realized the importance of asking the right questions, but it was revolutionary when he understood the significance of questioning in everything else that we do.

Our society has conditioned us to spend too much time on the answer and not the question, but if you’re not asking the right questions, you’ll never get the answers you need to move forward. Warren shares more about how you know if you're asking the wrong questions or the beautiful questions, and why questions need to be grounded in honesty and curiosity. We also examine the barriers that keep us from engaging in questioning and keep us stuck to the status quo — fear, knowledge, and time. There are so many layers of rules and assumptions that prevent people from getting to the real thought-provoking questions, but Warren has just the strategies that can help you break free of them. Tune in to learn how you, too, can start asking beautiful questions.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Warren Berger

A More Beautiful Question, by Warren Berger

The Book of Beautiful Questions, by Warren Berger

Makers Schedule, Manager's Schedule,” by Paul Graham

Inside LaunchStreet Podcast Episode 1692: “Nir Eyal Author Hooked: How to Build Habit Forming Products



16. 1811: Make Your Message Count and Get Buy-in for Your Ideas with Joel Schwartzberg
http://launchstreet.libsyn.com... download (audio/mpeg, 40.71Mb)


Half the battle of innovation is coming up with ideas and thinking differently about what's in front of us. The other half is communicating that idea effectively to get buy-in, and that’s where lots of us stumble. Joel Schwartzberg helps people like us remove the barrier to buy-in with effective communication by getting to the point, sharpening our message and making your words count.


Joel Schwartzberg has been teaching effective presentation techniques to clients including American Express, Blue Apron and the Brennan Center for Justice since 2006. He is also the author of the award-winning book Get To The Point: Sharpen Your Message and Make Your Words Count, which talks about how to go from sharing information to making a difference, all by getting to the point.


Why is being concise so important, particularly to innovation? How do you know what is important to your audience and what's just fluff? What’s the difference between sharing vs. selling, information vs. insight? Joel explains why only points and arguments have an impact, and shares his perspective on what it takes to get your point across to your audience (Hint: You have to have a point to make a point!). We also discuss some of the pitfalls around opening and closing your communication, and why you should never end with a Q&A. Joel has just the strategies you need to communicate your new and innovative ideas to the world, so join us for the ride.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Joel Schwartzberg

Get to the Point!: Sharpen Your Message and Make Your Words Matter, by Joel Schwartzberg

Change Management Principles - Get from Information To Insights



17. 1810: How to Gain Velocity in Your Business with Jack Bergstrand
http://launchstreet.libsyn.com... download (audio/mpeg, 37.98Mb)


Organizations these days are all about being nimble and innovative, but it is just as important for them to make the right decisions and move in the right directions. Balancing being stuck in analysis paralysis against reckless implementation can be tricky. Jack Bergstrand helps companies do just that and gain velocity in their business to move forward, with speed AND direction.


Jack Bergstrand is the founder of Consequent Business Strategy Consulting and Brand Velocity, where he works with a broad range of companies from Fortune 500 to startups. He is an expert in enterprise reinvention, and also formerly served as a senior executive at Coca-Cola. He is the author of, among others, The Velocity Advantage, which focuses on how businesses can achieve better and faster results.


It's easy to be fast, and it’s easy to study things to death, but it’s hard to be fast in a way that’s sustainable and produces results. Jack shares his insights about how companies can connect the dots between being stuck in planning mode and implementation that doesn’t stick, as well as the telltale signs organizations should look out for to find out if they don’t have velocity. This episode is bursting with Jack’s wisdom about creating and maintaining velocity, as well as why it’s important to bridge the gap between innovation and execution.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Email Jack Bergstrand

Consequent Business Strategy Consulting

The Velocity Advantage, by Jack Bergstrand

Drucker Institute

Innovation and EntrepreneurshipPractice and Principles, by Peter Drucker

The Keystone Kops

IQE Pro Innovation Toolkit

IQE Pro InnovationToolkit: Team Edition


18. 1809: How to Shift Ahead with Allen Adamson
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As business owners, we all want success — but how do you go about achieving success? Even more critically, once you are successful, how do you maintain that level of success? The answer is almost certainly innovation and staying ahead of the curve, but history is full of examples of companies that failed to innovate, including Kodak, Blockbuster, and Sears. Allen Adamson, the author of Shift Ahead, joins me to talk about why success can be your biggest golden handcuffs, and how to encourage innovation in your organization.

Allen is a notable branding expert, Co-Founder and Managing Partner of Metaforce, and the author of BrandSimple, BrandDigital, The Edge: 50 Tips from Brands that Lead and most recently, Shift Ahead.

When it comes to innovation, people, money and time aren’t enough to drive it in an organization if you don’t have the culture to support it. Allen explains how focusing on optimization can lead to success, but isn’t enough to ensure the company remains innovative — that comes from the leaders. He shares some red flags to look out for that your company isn’t shifting ahead, and strategies to balance innovation with what’s currently doing well. This episode is chock full of concrete examples and insights into why we should be shifting ahead, not just on a company level, but also as individuals.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Shift Ahead: How the Best Companies Stay Relevant in a Fast-changing World,
by Allen Adamson and Joel Steckel

Email Allen Adamson


BrandSimple: How the Best Brands Keep it Simple and Succeed, by Allen Adamson

BrandDigital: Simple ways top brands succeed in the digital world, by Allen Adamson

The Edge: 50 Tips from Brands that Lead, by Allen Adamson

Allen Adamsons column on Forbes

Better is Killing Your Business

Thank You for Being Late: An Optimists Guide to Thriving in the Age of Accelerations, by Thomas Friedman

LaunchStreet Innovation Assessment

19. 1808: How To Innovate In a World Driven By Speed, Ease, and Convenience With Shep Hyken
http://launchstreet.libsyn.com... download (audio/mpeg, 54.09Mb)


As consumers, we pay a lot for convenience. We want it faster, at our doorsteps, easier to handle… you get the point. So how do you innovate in a world driven by speed and ease? In a lot of ways. Inside LaunchStreet guest Shep Hyken shows why disruption and loyalty are important to success and how to innovate in a customer-oriented world. We dig into the six principles in his book, The Convenience Revolution, and how to implement them to innovate and stand out.


Key Takeaways:

[3:04] Shep’s innovator archetype is futuristic collaborative. He is able to create tomorrow’s opportunities.

[3:48] You might be surprised to learn that Shep has lots of interesting interests. He’s a golfing, ice hockey playing musician.

[5:45] Shep grew up learning about customer service when he was a young magician.

[5:57] Shep discusses the difference between customer service and customer experience.

[9:09] How you do build the customer service mindset internally? Listen in as Shep shares a customer service example of luggage. He talks about the journey mapping experience. Tamara reminds listeners that every employee needs to understand how their service impacts everything downstream.

[14:10] Get introduced to the concept of “moments of innovation.”

[17:10] Why is innovation in customer service so important? The ends haven’t changed in customer service but the middle has. Companies have figured out an easier solution. Shep discusses how technology can help technology can help drive conveniences. Innovation makes it easier for the customer. It saves them time, gets rid of friction.

[20:12] Shep’s book, The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty, discusses six principles that help to deliver a customer service experience that disrupts the competition and creates fierce loyalty. He points out how Amazon excels at all six principles. Shep talks about the Amazon dash button. This allows the consumer to order the product that’s directly linked to the dash button.

[24:54] Tamara discusses the biometric airport scanning that Delta is using. Technology is driving extreme convenience. Shep shares the innovation story about Houston Airport. People were complaining about how long it took to get the baggage. So, they gave the people a longer walk to get to the baggage claim!

[26:57] Why does the book title contain the words disruption and loyalty in the same title? Learn the power of the word “always.” Shep encourages listeners to stop thinking about loyalty meaning a lifetime. Think instead about right now, what I am doing so they will come back next time. “Next time” converts to a lifetime.

[29:59] Reducing friction is one of the six principles. This principle is important because customers compare you to the best service they have ever received. Tamara and Shep discuss taxi service before UBER created a friction-free experience.

[35:27] Shep and Tamara talk about the benefits of using Clear screening at airports. It reduces friction in travel and provides a better experience.

[37:10] Principle number 4 in Shep’s book is subscription. Shep shares the success of the Netflix subscription model. Subscriptions are a powerful way to provide convenience.

[43:24] Shep was surprised at how much innovation he discovered while writing the book. He discovered a convenience store on wheels without a driver! Tamara cautions listeners that failed businesses often provide us with stepping stones. We need to look at the patterns and the trends.

[46:00] One of the last chapters in the book discusses sometimes you have to stop trying to be convenient. Jeff Bezos knows when something is failing, you have to get out of it.

[48:44] Shep recently wrote an article about the importance of being different, not better. Tamra and Shep discuss this truth.

[50:33] Shep was surprised how many companies aren’t practicing the six ideas in his book. They aren’t thinking about the customers. Tamara and Shep discuss how the rising tide lifts all boats. Competition is good among businesses. Everybody benefits.

[54:11] Connect with Shep at Hyken.com. Don’t forget to sign up for his weekly newsletter. And find Shep’s weekly videos on Shep TV.

[54:44] Shep suggests that listeners complete the customer mapping project and get everyone involved in creating a better experience.

[56:34] Tamara is going to explore the subscription principle. Which principle will you explore? Take the IQE Assessment today to find out how you will best innovate.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty, by Shep Hyken

Delta News Hub


20. 1807: What GE's FirstBuild Innovation Lab Teaches Us About Successful Innovation With Taylor Dawson
http://launchstreet.libsyn.com... download (audio/mpeg, 43.78Mb)


Why do so many innovations fail? The most recent stat I read claims that 97% of new product ideas fail before they hit the one-year mark. Those are pretty low odds. But, not for Taylor Dawson, co-founder of GEs First Build Innovation Lab. They had a high rate of success, especially given they were operating inside a large system with lots of processes and bureaucracies. Taylor stopped by Inside LaunchStreet to share with us how to increase your success rates and drive innovation that sticks in the marketplace. Taylor's Innovator Archetype is Risk Taker Tweaker.


Key Takeaways:

[2:30] You might be surprised to know that Taylor loves to learn new ways to cook. He’s building an outside pizza oven on his deck.

[4:25] Taylor discusses how GE’s FirstBuild Appliances was born.

[7:16] The first refrigerator trial wasn’t successful. Listen in as Taylor shares some of the roadblocks they had to overcome.

[10:20] The key insight from the lean startup was that we need to get to the consumer interaction as quickly as possible.

[13:29] FirstBuild launched 12 products in 15 months. How was this possible? How did changing the way they looked at launch help accelerate the process?

[16:56] Tamara reminds listeners that launching means launched for testing. It’s not launched for the manageability and sustainability of the product. Taylor and Tamara discuss why focus groups fail.

[19:08] Taylor now applies the concepts he learned from GE and applies it to other situations. There are a lot of interesting projects going on. Only a small percentage get to the end product. Taylor discusses why this is the case. Taylor and team at Giddy, help get investors launched in a hundred days.

[23:27] What do the first ten days look like in the hundred-day plan? Tamara reminds listeners that the consumer is there from day one. Get introduced to the term, “customer discovery.”

[28:43] What happened if you get to the hundred days and it isn’t going to be a success? You congratulate yourself for doing something that was innovative and not spending $100,000.

[29:39] Tamara shares an experience when she was working with a consumer packing goods product. The company attached a milestone to a new product similar to their legacy products. Tamara asks Taylor where milestones fit in.

[33:55] Taylor talks about why he wrote an article called, The Only Ideas Left are the Stupid Ones. Why are the only ideas left the stupid ones? Tamara talks about the success of Tough Mudder.

[37:06] Taylor has learned to completely isolate his opinion of the success or failure from other people’s opinions. He discusses the launch of a $500 nugget ice maker on crowdfunding. You really don’t know until you get out there and try it.

[40:46] Taylor’s app, Giddy, is a design community to help develop products. The community can help you explore the solution space completely.

[43:53] Connect with Taylor on LinkedIn and get your product launched.

[44:20] Taylor’s final piece of advice for LaunchStreeters looking to excel their innovation efforts is to get an education. The only way to move forward is to stand on the shoulders of the people that have gone before you.

[45:22] What are you going to do to mimic some of Taylor’s success? Taylor’s innovator archetype is a risk taker tweaker. Tamara challenges listeners to take the IQE Assessment and identify your archetype.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Giddy Homepage

IQE Assessment

21. 1806: How Diversity In People and Thinking Leads To Innovation, With Kelly McDonald
http://launchstreet.libsyn.com... download (audio/mpeg, 59.55Mb)


Ideas that come from birds of a feather tend to die. Having the same people, with the same background, all looking at the same information isn't going to make that magical innovation genie appear. But, ideas that come from diversity in thinking, thrive. Marketing, consumer trends, and business expert Kelly McDonald shares with Inside LaunchStreet how to build a real culture around diversity. We all know the ‘why’ but Kelly digs into the ‘how’ and the business impact of the how.


Key Takeaways:

[2:01] Kelly’s IQE assessment revealed she's an inquisitive risk taker. Listen in as Tamara explains how Kelly leverages her trigger points.

[3:46] Get introduced to Kelly Mcdonald.

[4:33] You might be surprised to know that Kelly was part of a water skiing show in her youth. She was a pyramid skier and then she started to MC the program.

[6;36] Kelly’s book, How to Work with and Lead People Not like you, helps answer the question: Why is diversity in thinking so important to innovation? She believes that innovation starts with people thinking differently than you. The diversity of thought and experience shape the way that you solve problems and move the business forward.

[8:23] Ideas that come from birds of a feather tend to die. How do you think about getting diversity within your company? Why is it so hard to do? Kelly shares an exercise to help with diversity. The assignment is for everyone to go around the room and share something about themselves. Learning something personal changes the way you see people, fosters better communication and the coming together of the team.

[13:26] Kelly shares how diversity went wrong with Skinny Girl Cocktails. It proved to be wildly successful after being turned down at the beginning. Tamara reminds listeners that ideas are often shot down because the listener isn’t understanding your perspective.

[18:30] What’s in a number? 606 versus 909. People can be looking at the same thing yet see things very differently. This is where the power of innovation lies.

[19:36] Find out how businesses are like cities.

[21:15] People are going to say the wrong things. We all say the wrong things sometimes. Kelly shares two stories where people could have chosen to be offended. Kelly shares the valuable advice that we should always assume good will.

[28:22] Kelly and Tamara discuss how to respectfully see thing differently. Listen in to find out whether HOW or WHY is more powerful in understanding differing points of view.

[36:12] What’s the one thing people love most about Kelly’s book?

[41:18] Tamara reminds listeners that hard doesn’t mean wrong. She tells about how one of her advertising professors met with her to discuss a situation. His students were having a hard time seeing other’s perspectives. Find out why the teacher sent his students to Walmart and how some of their perspectives changed.

[44:44] Kelly talks about the ROI of diversity. Kelly shares a success story about a struggling funeral home becoming a wedding venue. Two things happened. The young girl came up with a bizarre idea. And, the older owner took the time to listen and agreed to try it. It’s important to not dismiss what on the surface might strike us as odd. Tamara shares the success of Dollar Shave Club. Sometimes diversity is as simple as connecting with people outside of your world.

[49:34] The birds of a feather flocking together cost Pepsi some money. They learned a valuable lesson about the diversity of thoughts.

[51:58] Connect with Kelly at mcdonaldmarketing.com. Tamara suggests that listeners subscribe to Kelly’s newsletter.

[53:12] What’s Kelly’s advice to team leaders to improve diversity?

[57:53] Tamara encourages the inquisitive risk takers to pull back the layers and figure things out. Go to LaunchStreet and take the free portion of the IQE Assessment. Then, when you’re ready, subscribe and unlock the remainder of your power triggers. This will put you at the top of your innovation game.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Kellys books


22. 1805: Pushing Against A Legacy Industry To Drive Innovation with Brian Benstock
http://launchstreet.libsyn.com... download (audio/mpeg, 47.86Mb)


Want to know what it’s like to push the boundaries of an industry? To do what others are afraid to do? And to see the payoff a willingness to change and innovate? Me too! That’s why I had Brian Benstock of Paragon Honda on Inside LaunchStreet. He’s in the auto sales field, which hasn’t changed in longer than I can remember. But his business has and customers are flocking to him and competitors are trying to catch up. This is a great lesson in what’s possible, even in legacy industries.


Key Takeaways:

[2:12] You might be surprised to know that Brian is a competitive runner. He loves the runner’s high. He compares running to managing a business.

[4:06] Brian started selling cars in 1982. He has become known as a disrupter in the car selling industry.

[5:19] How has Brian approached the clash of change versus legacy in the auto industry?

[7:21] Did Brian set out to change the rules or did he set out to find the loopholes? Elon Musk pierced the franchise law by using electrification. Tamara points out that change is being forced on you. You can either create change, accept change, or fight against it. Brian discusses Uber and how that impacted both auto sales and the taxi system. In NYC, if you drive less than 11,000 miles, it’s cheaper to use Uber than to own or lease a car. Uber has given the consumer shared control over the process. You can pick the car you want, the drive you want, your destination and the price point.

[10:59] Tamara thinks that shared control is the thing that is really going to force change. Brian talks about Netflix and how it’s changed TV watching.

[12:19] Tamara discusses how most people want to force the way we’ve always done it. Tamara shares how she was involved with a newspaper and they just didn’t get that the consumers wanted other outlets rather than the traditional newspaper. She reminds us that we often look too myopic, not wide enough.

[14:56] Listen in to find out what Brian meant when he said he wanted to be the Apple of Honda. Get introduced to the gang of four.

[17:03] Google studies of North America showed 49 percent of people are willing to buy online. Tamara shares her experience about visiting the busy Peloton store. She asked the salesman if he sold a ton of bikes. The answer was no, they come here for the experience. They buy bikes online.

[19:14] Brian has done some transformative things at his Honda shop. Brian shares how forty boxes of coffee arriving at his door made a powerful influence on his business. He’s a firm believer that the person who creates the least friction wins. Brian coined a term, the future is frictionless. He turned to Google to find out how to accomplish less friction. Google Voice Command is involved in making service appointments and getting the car to and from the dealership.

[24:48] How has Google Voice Command impacted sales? Have other dealerships followed suit?

[29:42] Brian and Tamara discuss Kodak’s fear of going online. They talk about making the process easy for the customer.

[30:59] Why is there so much friction in business? Tamara shares that she was trying on dresses at the mall. She needed a smaller size. Instead of asking the store clerk for help, she went online and purchased it while in the dressing room.

[33:30] Brian believes the car dealership will need to become a boutique. Currently, the franchise laws won’t allow much variation. Dealerships will have to change how cars are distributed. The dealers and the manufacturers have to start thinking as one.

[36:31] Tamara reminds Inside LaunchStreet listeners that the rules and the regulations are often at odds with where the marketplace has gone. Brian talks about voice recognition and how the choices show up. The successful ones will begin to develop those phrases and adverbs that will show up and really dominate.

[38:52] What trends and patterns should we be watching? Brian believes that voice technology is laying the infrastructure to make everything voice controlled. The next part of that is the car will be autonomous. On the horizon.is a car with no driver.

[42:45] Connect with Brian on Brianbenstock.com or at Paragon Honda.

[43:44] Brian encourages listeners to look outside of your business for answers. You need to think like a disrupter. Tamara and Brian discussed the fall of Blockbuster and Sears. When they quit adapting, they failed.

[45:34] Tamara appreciated that Brian discussed innovation and the changes consumers are expecting. She encourages the listener to drive innovation. That starts with having an innovation toolkit at your fingertips. Go to LaunchStreet and pick up the IQE pro toolkit. It has the Innovation Quotient Edge Assessment and all the tools you need to put innovation into action daily.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Paragon Honda

23. 1804: The Power Of Grit with Angela Duckworth
http://launchstreet.libsyn.com... download (audio/mpeg, 45.84Mb)


Do you ever wonder why some people succeed and some don’t — especially when they seem to start out on an even playing field? Well, that’s exactly what our Inside LaunchStreet guest, Angela Duckworth, wondered and took the time to research. She studies everyone from CEOs to West Point cadets. Can you guess the factor that led to those that made it and those that didn’t? It’s not intelligence, resources or skill. It’s grit. Turns out it’s more important that we think. What a great way to kick off 2019!


Key Takeaways:

[1:24] Tamara opens the show by letting listeners know that the most important ingredient to success is grit. It’s not skill, talent, or resources that help you achieve your goals. That means that we all have it! Angela digs deep into this topic, in her book, Grit: The Power of Passion and Perseverance.

[4:03] You might be surprised to know that Angela could be a chef and not a psychologist. Her passion is cooking.

[5:20] Angela defines grit as the combination of being really passionate at what you’re doing as well as persevering over extended periods of time. How can we attain grit?

[9:10] Angela shares an experience about the quarterback, Steve Young. His dad was nicknamed Grit. He taught Steve the power of working really hard. Steve threw ten thousand practice spirals into the net to improve his passing game. His story included talent but also an enormous effort that’s hidden from view.

[11:01] Tamara shares that we often put emphasis and admiration on what we think is a natural talent. But, it’s real grit that gets us to the end. Angela believes there are two reasons why it is dazzling to watch someone perform well — One: It truly is awesome to watch; Two: It is motivational to watch someone perform well. Angela and Tamara talk about Steve Jobs and Thomas Edison.

[15:06] Angela speaks to the young people listening. She reminds them that excellence is not a gift, it’s earned.

[15:50] Angela shares the story that opens her book. She talks about the competitive admissions at West Point. She embarked on a study to find out why candidates drop out in the first two months. She believes that they dropped out because, for the first time in their lives, they weren't the star of the team. She believes a lot of grit is not quitting on a bad day. Tamara discusses having the end in mind, and not getting wrapped up in the moment.

[19:26] How do you measure grit in yourself? Angela developed a Grit Scale for research studies. But, anyone can take the grit scale for personal reflection.

[23:08] If you’re a leader of a team, how do you apply grit to your team?

[25:40] Change is so rapid, Tamara believes you have to have grit to adapt to the change. Angela points out the importance of encouraging the change but it’s also important to keep in mind the steadiness of the ship.

[29:06] Find out if Angela was surprised to find out exactly how big of a player grit really is. She has learned that the story of success isn’t the one she thought of as a little girl.

[31:46] Tamara challengers listeners to do one thing that would make each of us a little grittier. Come in a bit early, stay late, put a little extra effort in, give it a little more oomph.

[32;03] Tamara talks about an article that discussed kids who are rewarded for the effort they put into their grades actually do better long term. Angela discusses growth mindset research done by Carol Dweck. When you praise the effort versus the outcome, you get a more effective resilient motivation. Get introduced to the term ‘process praise’ and the importance of it.

[34:52] Angela reminds listeners to go out of your way to praise. Tamara rewards behaviors and not outcomes at Inside LaunchStreet. She talks about the importance of praising the risk.

[36:54] Learn more and connect with Angela on Characterlab.org. It’s a nonprofit website, so everything is free on the site.

[37:18] Is grit contagious?

[39;28] Tamara reminds listeners that we don’t have to be on our A game all the time. We all have our good times and bad times.

[42:20] Order Angela’s book today.

[42:41] Angela’s final piece of advice for listeners is to always be working on your motivation.

[43:22] Tamara loves that there’s something inside each of us to help make us better. Grit is important to innovation. It helps us push through and overcome the noes and obstacles. Tamara asks listeners to apply grit daily.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Grit: The Power of Passion and Perseverance

Mans Search for Meaning


24. 1803: Innovation Lessons from the epic Crystal Pepsi Failure with Kyle Murray
http://launchstreet.libsyn.com... download (audio/mpeg, 47.56Mb)


Learning from failure is integral to innovation. And it’s best if it’s someone else’s. It’s a free lesson. And that’s exactly what Kyle Murray did with the epic failure back in the day of Crystal Pepsi. He dug deep to understand why it failed and how we can learn the most valuable lessons from their experience. We talked about how you should never assume customers understand the why behind your innovation, why out-innovating your customer is one the biggest traps you can fall into and what behavioral economics has to do with innovation. Kyle Murray is the Vice Dean at the Alberta School of Business and a Professor of Marketing and today he’s on Inside LaunchStreet.


Key Takeaways:

[2:50] You might be surprised to know that Kyle is a big fan of opera and mixed martial arts.

[4:32] Kyle shares why Crystal Pepsi was a failure shortly after the launch in 1983. He believes it failed because the consumer just didn’t see the need.

[8:23] Tamara points out that it’s important to be careful with information coming from the groupthink within a small group. Kyle discusses a bit of behavioral science and identifies the scheme of congruity problems with new products.

[10:28] Tamara shares that the dairy product is working to protect the name milk. They don’t believe that flax milk should be labeled milk.

[12:12] Crystal Pepsi was pulled from the market within about three years. From the failure, the investors learned about scheme congruency. If you can enable understanding, people will be more accepting and less anxious about the product. Kyle talks about creating a green vitamin coffee. If you're going to do something radical, you have to give the consumer a good reason for why you are doing it.

[17:54] The enabler is much better if it’s true.

[18:46] Kyle wrote an article, Enabling innovation: Lessons from Crystal Pepsi, about the demise of Crystal Pepsi. Kyle points out that we tend to focus too much on the early adopters. Psychologically, we don’t like change. Tamara discusses the “er” trap.

[21:22] How do we avoid the pitfall of out-innovating our customers? The disconnect is connecting to customers. The enablers will help the customer understand that the new product is something better. Kyle shares that there was a carbonated milk product, Spider Milk, that was being sold in New Zealand and Australia. The innovator created a new scheme to help the product break out.

[24:25] Tamara and Kyle talk about setting expectations right. Tamara talks about an apple juice with bits of apple. The brand team refused to own the differences with the bits. If they could have found the weirdness, it could have helped set them apart. Kyle talks about the unveiling of chickpea cookie dough.

[27:26] Kyle explains what behavioral economics is and how experimental psychology helps us understand why people do what they do.

[29:59] Consumers are not rational creatures. Tamara shares an experience about lululemon changing their bags. Tamara’s friend wouldn’t shop there because she didn’t support the new bag change.

[32:15] How does understanding the emotional approach help us become better innovators?

[34:09] Tamara asks Kyle his feelings on the Colin Kaepernick Nike ads. Find out how Nike was able to take the emotion of the movement and connect it to their brand.

[37:42] Connect with Kyle on kylemurray.com. Read his articles and view his books.

[38:08] What should innovators think about to end up at the right place on the scheme? Tamara reminds listeners that the idea is only as good as people opening up their wallets to buy it.

[44:30] Tamara asks listeners to think about what failure is out there that you can learn from. Then, do some research and apply the lessons to your world. And also apply the lessons outside of your category.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Enabling innovation: Lessons from Crystal Pepsi

Alberta School of Business

25. 1802: Best Innovation Interviews of 2018 With Tamara Ghandour
http://launchstreet.libsyn.com... download (audio/mpeg, 42.54Mb)


In this episode, I pull out five clips from a range of incredible innovators that have stopped by and shared their brilliance on Inside LaunchStreet in 2018. They range from an Intrapreneur shaking up his large, bureaucratic company, a Silicon Valley pitch expert, a master investor, a pair of rocking entrepreneurs that have built an empire and someone that trained under the management guru, Peter Drucker. These clips highlight just some of the nuggets of gold shared in our interviews.

26. 1801: What To Do To Stay Relevant In The Exploration Age With Greg Satell
http://launchstreet.libsyn.com... download (audio/mpeg, 48.97Mb)


We’ve entered a new era. One that requires us to solve challenges we’ve never seen and explore solutions we’ve never created. If you are like me, sometimes it’s hard to wrap your head around it. And that’s why I had Greg Satell on Inside LaunchStreet. He is the author of Mapping Innovation: A Playbook For Navigating A Disruptive Age, a regular contributor to Harvard Business Review and INC and a sought-after innovation thought leader. We talked a lot about how we are moving from the age of iterating what we know into exploring what we don’t know. He shared with me the top ways to stay relevant and ahead in this changing time.


Key Takeaways:

[:59] Tamara opens the show by sharing that the overarching theme in today’s conversation is the fact that we’re transforming the era that we’re in from iterating what we know into exploring new things. She invites listeners to take the IQE Assessment. This will help you to shift into the new era.

[3:52] Greg just released his book Mapping Innovation: A Playbook for Navigating a Disruptive Age. It was recently selected as one of the best business books of 2017 by


[4:52] You might be surprised to learn that Greg spent 15 years in the former Soviet Union.

[6:10] Greg teaches that we are currently in the digital revolution. It’s been driven by the ability to add silicon wafers. The value has now shifted to the front end to behavioral-design-type things. He thinks the digital era is nearing its end.

[10:13] What can we expect the new era to look like? What should innovators have their eye on into the future?

[16:22] Greg says you need to get out and widen and deepen your connections. Tamara believes it’s more about going wide and connecting the different dots. They talk about connection driving transformation. Greg thinks the key thing is to get away from the idea of constantly adapting. You need to prepare rather than adapt.

[18:31] Greg believes you can change and evolve to keep up, but you can’t win by evolving. Tamara and Greg talk about Google and Facebook evolving.

[21:50] Tamara questions where the fast-casual industry goes and how do businesses prepare for the shift? Greg discusses material science. It’s important to have an idea as to what new technology can affect your industry. Then, start laying the groundwork.

[25:54] Do smaller companies and startups have a handle on it?

[28:02] Get introduced to the 70/20/10 rule.

[31:26] How does innovation become responsible across the 70/20/10?

[33:20] Senior leaders have to make innovation a priority. It’s important to figure out how to sustain over time. Innovation isn’t about ideas. It's about solving problems. Go look for a good, meaningful problem to solve.

[37:27] Greg and Tamara discuss Malcolm Gladwell’s ideas. Tamara says he’s good at taking large and complex topics and making them easily digestible for the everyday person.

[39:28] Connect with Greg at gregsatell.com or at digitaltonto.com.

[39:59] Greg shares the story about Alexander Fleming and the invention of penicillin. Penicillin didn’t become available for twenty years. Listen in to learn how penicillin came to be the important medicine it is today. Tamara reminds listeners that it doesn’t just happen. Innovation is never a single event.

[45:44] Greg’s final piece of advice is to go looking for a meaningful problem to solve.

[46:40] Tamara loved Greg’s idea that innovators are connectors. They’re people out there gathering ideas and experiences. We need to think about how we can be connectors in this world. Get your IQE Assessment and start innovating and adapting.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Mapping Innovation: A Playbook For Navigating A Disruptive Age, by Greg Satell


27. 1800: The Empowered Workplace And Creativity With Shama Hyder
http://launchstreet.libsyn.com... download (audio/mpeg, 38.39Mb)


Let's face it — trying to be innovative in a workspace that feels boring and stiff is hard. Yet, that's what most of us face every day — a workplace that keeps you siloed and doesn't help you think differently. I find it super frustrating so I brought on Shama Hyder to talk about the Empowered Workplace and the new frontier in employee and customer experience. She’s an author, business owner and was called the “Millennial Master of the Universe” by FastCompany.com.


Key Takeaways:

[1:02] Tamara opens the show by inviting listeners to go to iTunes or Stitcher and leave a review about the podcast.

[2:32] Innovation is hard when you’re in an environment that feels stifling, boring and stiff. It's a lot easier when you’re in an environment that fosters innovation, collaboration, and a new perspective.

[2:52] You might be surprised to know that Shama is a very fast reader. She aced the verbal part of her SAT’s.

[4:48] Shama starts things long before the trend emerges. She started Zen Media, a marketing and PR firm to help brands stay relevant in the digital age, long before most people knew what social media was.

[5:09] How does Shama identify the next big wave?

[6:39] The new marketing frontier is physical space. Things are coming full circle. The digital space is shifting to a more traditional space. Shama shares that experience helps to take the friction away. She shares that Chase Business understands that they aren't in the business of banking, rather, they help businesses grow through banking.

[10:54] How does Chase operate differently from other banks in day to day business? Tamara shares that Square Space is successful because they help other people make money. Not that they develop an easy web service.

[13:03] Shama commented in this LinkedIn article, The Future of Workplace Design: The FETCH Model, that today’s workspace needs to evolve to meet the needs of today’s changing workforce. Tamara believes that organizations are successful when they realize that their people come first, along with their customer.

[16:01] How do you create an empowered office?

[16:35] The physical environment is a huge factor in productivity. How are you facilitating the needs of your base? The answer is never a ping pong table in the middle of the office.

[19:39] Tamara and Shama talk about not perceiving things incorrectly and being open to the next wave of innovation and what’s really happening. Shama refers to this as ‘small bets.” She looks at patterns and what's changing.


[24:58] Tamara shares that one of her mass marketing professors would send students to Walmart to interview customers to try to understand why people would shop there. They couldn’t grasp that anyone would want to shop there because they didn’t shop there. Shama talks about diversity. She believes that we think about diversity but it’s often shortchanged. We don’t think about diversity in thought, perspective, and experiences.

[27:44] Tamara reminds LaunschStreeters that what’s important isn't what works for you, but what works for your customers. How do you create experiences online and offline?

[28:28] Listen in as Shama discusses customer-based philosophies.

[29:22] Connect with Shama on Zen Media, at Shamahyder.com, and on LinkedIn.

[29:49] Shama shares a few key pieces of advice from her book, Momentum. First, the idea of really putting the identity of your customer first, Second: the importance of curation. The book provides five guiding principles for how to do business to grow your brand in the digital age. The five principles are agility through analytics, customer focus, integration, content curation, and cross-pollination.

[36:02] What’s the one action you’re going to take in the new frontier of marketing?


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Made Design

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, by Shama Hyder

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, by Shama Hyder


The Future of Workplace Design: The FETCH Model

28. 1799: Sometimes You Have To Think Small To Win Big With Heather Kluter
http://launchstreet.libsyn.com... download (audio/mpeg, 47.58Mb)


Have you ever wondered how to take your team or organization from no or low levels of innovation to high levels? How to get people to buy into the idea that innovative thinking and processes are important to success? Heather Kluter, innovation thought leader, did that at Hyundai and she’s here on LaunchStreet sharing her experience and how she helps companies continue to think big. We talk about how to break down silos, the “not-creating-here” mentality that kills innovation, and why doing small things may actually be the right approach at first. We even talk about cake and huskies.


Key Takeaways:

[:58] Tamara brought Heather onto Inside LaunchStreet because she’s pushed back against the legacy systems and has really had to shift the culture to innovation that impacts the outcome. Listen in as you find out how little things affect the big things.

[2:50] You might be surprised to learn that Heather has recently become a dog lover.

[5:13] Heather believes that many companies are not breaking down silos and working together. Innovation hasn’t been ingrained in the culture. This causes them to miss the boat on innovation. Tamara adds that the innovation efforts ebbs and flows. Innovation needs to be spread across the board and consistent.

[8:45] Heather worked for Hyundai for almost a decade. Heather and her team started with little things that they could apply to the concept of improving the cars. They began taking field trips to watch for ways they could improve the car's functionality.

[12:16] What were some of the keys in getting the initial buy-in? How did the baby steps turn into the creation of the innovation team? Get introduced to the term “assertive grace.” Tamara reminds listeners that those baby steps are important and we need to eat the cake a bite at a time, instead of trying to eat the cake all in one sitting.

[16:26] Why were the baby steps necessary? What important lessons were learned in these small steps?

[18:17] Heather talks about how Hyundai broke down the silos and how they developed a core team and an extended team. The core team branded strategy and advanced planning. The extended team was comprised from the thinkers that have the passion to innovate. This included people from finance, service, sales development, and other areas of the company. She talks about how the off-site location in New Port Beach motivated people to be involved in innovation.

[22:45] Tamara points out that getting people out of the offices to think differently can be a positive thing. But, she struggles with innovation happening off-site because it separates the team of innovators. Heather discusses the challenges of working with the Korea team and the U.S. team. Someone always had the “home turf.”

[24:53] Heather breaks down the use of ethnographies versus focus groups. Tamara shares a story about working on a project to make cereal portable. They discuss that how people see themselves isn’t really always the reality of the situation.

[30:50] Heather talks about successful segmentation studies and algorithms. Tamara shares that long-term customer feedback is so important. Blending technology with the personal panel helps to get great feedback. We need to examine where the customer is headed and not just where they are right now.

[35:53] How do you get companies to think bigger? Heather likes to connect companies to other companies so that they can share success.

[38:11] Tamara reminds listeners to think about what other industries and businesses can you tap into that have a similarity to yours? Make a list and start connecting with these people.

[39:10] How can I identify who I should connect with?

[41:19] Connect with Heather on LinkedIn.

[42:03] Heather’s last piece of advice is to not worry about structure, approval, and budget at the beginning. Do little home-grown ideas that you can bring to the process.

Tamara adds that the small steps are OK. Innovators often get frustrated because they tend to try to sell the whole cake at first.

[45:49] Tamara challenges listeners to go out and find a person that shares a similar challenge. Reach out to learn from each other.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

The Luxury Marketing Council

29. 1798: How To Make Innovation Culture A Real Thing with Yoram Solomon
http://launchstreet.libsyn.com... download (audio/mpeg, 47.19Mb)


Have you ever wondered what you need to build a real culture of innovation? I'm not talking about ping pong tables and trust falls. I’m talking at the base level or culture. The invisible glue that makes it happen. Well, thanks to our guest Yoram Solomon, it’s not so invisible to us anymore. In fact, it’s quite tangible. Yoram is the founder of the Innovation Culture Institute. He has published 8 books, 22 patents, more than 200 articles, and was one of the creators of Wi-Fi and USB 3.0. He was named one of the Top 40 Innovation Bloggers in 2015, 2016, and 2017, and was a columnist at Inc. Magazine and Innovation Excellence — and much more. We dig into the elements that make up real cultures of innovation at the not-so-invisible level.


Key Takeaways:

[:54] Tamara opens the show by asking listeners if you have ever wondered what makes a real culture of innovation? How do you build accountability, autonomy, and innovation? Go to LaunchStreet and take the IQE Assessment so that you know your unique way of innovating. It starts with you! You can add to the culture.

[2:37] You might be surprised that Yoram and Tamara both have coached in the Destination Imagination program.

[5:34] Yoram’s Ph.D. examined why people are more creative in start-up companies versus mature ones. Listen in as Yoram discuss how his research led him to a few truths. First, if you don’t have a culture of innovation, you will not be innovative. Second, This is not a money issue. Money doesn’t buy the innovation culture. He believes that on a team level, it's the ability to conduct constructive disagreements.

[9:20] Yoram believes that the culture starts in the education system. We educate for accountability.

[11:48] Tamara asks if extrinsic motivation actually kills creativity/innovation. Do incentive programs work? Yoram discusses the candle problem experiment.

[15:11] How do you get the team to unlock the intrinsic motivation? Listen in to learn the importance of shielding your team from negativity.

[19:51] Tamara reminds team leaders of the importance of giving your team room and the ability to be creative.

[20:31] Yoram compares two CEOs and two companies. The biggest difference between massive growth and bankruptcy was cheerleading. Find out how to be the head cheerleader!

[23:32] Teresa Amabile, of Harvard Business School defines autonomy as not letting your employees decide which mountain to climb. It’s letting them decide how to climb the mountain. Tamara reminds listeners that we all innovate differently. Take the IQE Assessment to find out your innovation power triggers. Yoram’s power triggers are inquisitive futuristic.

[25:48] Tamara shares that as a team, we can get up that mountain together.

[26:24] Yoram shares three steps to conduct a constructive disagreement. First, be vulnerable. Second, be willing to give direct feedback. Third, be receptive/listen to feedback. Tamara brought up the myth that we need to surround yourself with people that say yes, and… We also need the people that disagree with you and poke holes.

[29:34] How can we train in constructive disagreement? Yoram shares a powerful lesson from the TV series, The West Wing. Ainsley Hayes, a young Republican lawyer, questions why the democratic president would want her to work for him. The president wanted to surround himself with smart people who disagree with him.

[32:12] Why do you get your best ideas when you’re in the shower? How do you create an environment where accidents happen? Yoram shares four steps to create new ideas. One: Immerse yourself in things outside of your comfort zone. Two: Relax. Let ideas incubate. Three: Engage in intense activity. Your brain needs to go neutral from high intensity. Four: Relax in the shower. Let the ideas flow.

[38:48] Sarcasm uses the same area of the brain as creativity. When you have a well-bonded team, it can use sarcasm.

[40:25] Why is trust the underlying element on the team? Yoram has developed a formula to help others build trust.

[42:38] Connect with Yoram on the Innovation Institute's homepage.

[42:59] Yoram’s final piece of advice on how to build trust within an organization is that it starts with building trust.

[45:42] Tamara really liked the discussion about autonomy, accountability, and disagreement. She invites you to go to the blog and check out the videos and articles on building a culture of innovation.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Innovation Culture Institute

Culture Starts With You.: The 5 Pieces of the Innovation Culture Puzzle,
by Yoram Solomon

30. 1797: Breaking The Traditional Business Models To Create New Ones In Education With Alexander Lowry
http://launchstreet.libsyn.com... download (audio/mpeg, 31.34Mb)


Many of us struggle with the roadblocks of bureaucracy and legacy thinkers squelching innovation. Whether we work in corporations, for ourselves or as our guest does, in the behemoth that is higher education, we have to figure out how to navigate the system in order to drive innovation forward. Today’s Inside LaunchStreet guest, Alexader Lowry, has some experience in this so I asked him, “Hey, how do you pivot in an industry that wants to stay the course?” Last year he left J.P. Morgan in New York City and relocated to Boston to join Gordon College and launch the College’s new one-year Masters in Financial Analysis program. He wanted to prove that the old MBA model could work differently. We talk about how to find the right customer willing to take the leap with you, why we need to push back on the institutions we work in and how to move forward with a vision.


Key Takeaways:

[:50] Tamara opens the show by inviting listeners to get the right tools for innovation so that you can perform magic at work. Visit LaunchStreet to obtain the magic. Visit Innovation on Demand training videos to view the digital toolbox.

[3:14] You might be surprised to know that Alexander caught the traveling bug from his dad. His friends have labeled his traveling as his stupidity tour. Alexander has seen Stonehedge and watched Punxsutawney Phil see his shadow. His favorite experience was running with the bulls in Pamplona.

[4:58] How did Alexander come to the conclusion that the traditional two-year MBA system needed to be overhauled?

[8:17] How did Alexander identify which areas needed an overhaul? Get introduced to the term “long-term greedy” and learn about perverse incentives.

[9:42] Alexander believes ethical decision making is just doing the right thing. Under intense pressure and time constraints, it’s easy to not do the right thing. He shares an experience from his Wharton Business Class. His professor came into class and drops down a huge manilla folder. He explains that these are his students that have gone to jail in the last forty years.

[11:36] Tamara asks Alexander how he teaches ethics so that you don’t add to the manilla folder? Alexander believes that the program at Gordon College partially self-selects at the door due to the Christian worldview at the college.

[12:29] What makes the MBA at Gordon College different? It’s a one-year Masters in Finance. It’s done in half the time and with less than a quarter of the cost. This allows you to make different decisions after you are complete the program.

[13:44] What types of pushbacks has Alexander faced from the traditional programs?

[14:50] Alexander has experienced two types of people seeking his program. First, those that come directly from undergrad. And, second, those that come four to seven years out of school.

[16:57] Listen in as Alexander talks about why he left his glitzy Wall Street job and entered the world of academia. Tamara and Alexander talk about how life and your career are intertwined. Tamara tries to avoid the concept of balance. It’s a teeter-totter depending on what’s going on that day.

[19:19] Alexander took the IQE Assessment and his archetype is risk taker and inquisitive. He innovates by leaping and figuring out how things work. He also digs into assumptions and challenges things. Alexander’s wife says that he likes to figure out exactly how the system works so that he can figure out how to get around it. Because of this, he questioned what opportunity could be available that could challenge the Wharton MBA program. Tamara reminds listeners that quite often we miss the real opportunity because we are busy looking for holes in the product.

[21:12] Alexander shares his experience of leaving banking and NYC. He talks about challenging his own assumptions.

[23:06] Connect with Alexander at Gordon College or email him at graduatefinance@gordon.edu.

[23:27] What does the future look like for Gordon College’s MBA graduates?

[24:42] Tamara started her career on Madison Avenue in New York. She was an account coordinator. The best conversations occurred at midnight. She was put on a great disruptive team that had amazing results.

[26:25] Alexander’s final piece of advice is to start with something you’re passionate about. And develop determination strong enough to endure the ups and downs.
[28:00] Tamara reminds us that any industry has room for innovation and disruption.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Gordon College MBA Progam

31. 1796: Avoiding The One Big Mistake That’s Killing Team Innovation With Tamara Ghandour
http://launchstreet.libsyn.com... download (audio/mpeg, 25.49Mb)


As a leader, you’ve probably been given the mandate to build a culture of innovation with your team. So you go back, have a great pep talk, tell your team to be more innovative and even give them a process. But very quickly you realize that efforts are fizzling out or even failing. That’s probably because you are making the one big mistake leaders make that is killing innovation — you expect your entire team made of diverse people to innovate in the same way. If you want to encourage innovation, you’ve got to empower your team to innovate in the way that works for them. On Inside LaunchStreet I dig into how to encourage innovation by empowering your team to tap into their natural talents and strengths, to find the room to innovate.


Key Takeaways:

[:38] In today’s episode, Tamara will be diving into the big mistake leaders make. She was recently on a plane and had a discussion with an auto executive. He mentioned that innovation inside the four walls of his company was struggling. Tamara introduced him to the Innovator Quotient Edge Assessment and explained that it will pinpoint how his employees innovate naturally.

[3:45] Why does the big mistake happen? Leaders are given the mandate to build an innovative team. So, leaders take the mandate to their team. Often, the efforts fizzle out or fail. Is the failure the fault of the team or is it you? She suggests its the leader’s fault. You expect everyone to innovate in the same way. Tamara believes we are failing to live up to our innovation goals because we aren’t tapping into the natural abilities of ourselves and those around us.

[6:54] Your team needs the knowledge of how they innovate, permission, and the ability to flex their innovation muscles. Today’s podcast will tackle the knowledge of how to innovate. You first need to invest in the processes and instruction. If you invest in the people first, the right processes and tools will come out of it.

[9:00] Listen in as Tamara discusses how to empower your people. How do you give them the knowledge? When people understand their innovator archetype — how they innovate best — they are powerful.

[10:23] Is there only one way to innovate? Tamara shares her personal experience about being an advertising account coordinator. She worked for an amazing team that gave her the responsibility of organizing the big creative strategy meeting. Find out what happened when the creative genius failed to show up for the meeting.

[15:04] The team learned some important lessons that day. They learned that everybody is innovative. And, they learned that everyone innovates differently.

[15:56] If you want to be a rockstar innovation leader, have your team take the IQE Assessment and give them access to Innovation on Demand training programs. This will help them flex their innovator’s muscles. Tamara has identified nine triggers or ways people innovate. They are: collaborative, tweaker, experiential, fluid, futuristic, imaginative, risk taker, instinctual, and inquisitive. The way your team innovates is unique. Tamara talks about Marc. He innovator archetype is fluid inquisitive. He innovates in the questions, not the answers. He likes to dig for things. He is really good at taking a mess and stickiness and finding the innovation in ambiguity. Marc’s innovation was hindered because he had too many guardrails. His team removed the guardrails and Marc’s innovation took off!

[18:11] Tamara shares that Kylie is an inquisitive collaborative. Her strength is that she challenges assumptions. Kylie had quit asking questions. When the team identified her strengths, they encouraged her to ask those questions!

[19:05] Shelly is a client from Wendy’s. Her team lacked trust. After taking the assessment, they began to understand each other. This helped to build trust and value each other’s strengths. The team was able to recognize that it’s OK to innovate differently.

[20:02] Tamara challenges listeners to empower their teams by allowing them to innovate in their own way. How can you think differently about how your team innovates?

[20:44] Tamara shares a quote from a corporate executive with Arrow Electronics. “With the IQE Assessment and Tamara’s presentation, I have learned more about myself in the first two hours than I have in most day-long presentations. Her experience has opened my eyes and allowed me to truly understand and leverage my innovator archetype. Using the knowledge I have gained, I am sure I will be able to grow and add value to my career.

[21:34] If you’re the type of leader that believes that investing in your people helps create a high-performance team, Tamara challenges you to go to

GotoLaunchStreet.com and click on training, then go to team training. It all starts with the knowledge of how they best innovate. How about we allow the team to innovate in a way that they do best?


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

IQE Assessment

Innovation on Demand

32. 1795: Building Trust To Overcome Disruption In Your Marketplace with Braden Kelley
http://launchstreet.libsyn.com... download (audio/mpeg, 44.88Mb)


Doesn’t it feel like change is the word of the year?! We talk so much about the accelerated rate of change; how technology, competition, launching new products and services are constantly changing. But what about the customer, where do they fit in? And this is why I had Braden Kelley on Inside LaunchStreet. He is an innovation thought leader, the genius behind the Innovation Excellence website and he has a range of innovative tools. He talked to me about how the biggest challenge we face isn’t just technology, it’s the customer’s increased expectations around the rate of change. How the fast flow of information is causing this AND how trust is how you battle all this crazy change. We also dig into how being agile actually includes some level of fixedness. Let’s get to it.


Key Takeaways:

[:58] Tamara opens the show by inviting listeners to spend seven minutes and take the free Innovation Quotient Edge assessment. It will help to unlock your greatest competitive advantage.

[1:54] There’s so much talk today about the accelerated rate of change. Tech, competition, and speed to market are in a constant state of flux. Where does the customer fit into all of this? Find out why trust is the secret sauce to combat change.

[3:32] You might be surprised to know that Braden is only 5’8 and is pretty good at basketball. His superpower is to see what is going to happen on the court.

[5:04] Braden feels that the rate of change is accelerating rapidly. The age of companies has gone from sixty years to twenty years. Also, the rate of customer expectation is accelerating. The customer’s experience must be as good as another great customer service experience. Customer feedback and information can now reach people globally in minutes with technology.

[9:22] How do you make innovation accessible to everyone on your team? Braden shares some of his nine innovation roles.

[11:50] Tamara created the IQE assessment to help all players recognize that all people innovate. Braden often sees companies put the focus on launching things, instead of innovating.

[14:52] How do you as an organization increase your agility and speed of innovation? If you want to be agile, you must strike the balance of flexibility and fixedness. He shares that the first area to explore is finding time to innovate. Cisco offers internal internships. This provides exposure to different areas of the organization. This also provides an external perspective from outside of the group.

[18:54] Why does a long adoption curve kill innovation? How can you avoid this?

[22:54] Tamara questions if there’s something that gives people an anchor to help them understand where the innovation value is. When something is incremental, it’s easier to make the connection.

They discuss Apple and their genius bar. People needed to have help available to learn the new device.

[25:58] Braden runs the site, Innovation Excellence. It’s a knowledge hub where innovation thought leaders post articles. Braden launched the site with Rowan Gibson’s innovation manifesto. This gives everyone permission to innovate. It inspires them and helps them to be curious.

[27:44] Companies talk about a culture of permission to innovate but often, people don’t feel like they have true permission to innovate. Braden shares the analogy that you don’t throw a ball at someone without giving them a mitt. Most organizations throw lots of balls and don’t give employees a mitt. Processes for innovation must be in place from the very beginning. Braden created Charting Change: A Visual Toolkit for Making Change Stick, to help organizations deal with change.

[31:40] One of the tools organizations use the most is the Change Planning Toolkit™. It is designed to be the central asset. Braden offers the experiment canvas as a free download to help people navigate their way through experiments.

[32:57] Braden’s book, Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose, is about helping leaders identify and remove the obstacles that cripple innovation. Braden identifies some obstacles that get in the way. First: Risk management does not come without a cost. Second: Innovation often becomes hard because of barriers. Third: Organization psychology is often the biggest barrier to innovation. Fourth: Not having a vision, strategy, and goals.

[34:17] How do we get to the place that people feel like it’s not a part of the organization? Tamara talks about Otterbox and WhiteWave Foods. They both hit a tipping point where they started bringing people in to add more processes. This caused them to lose the innovation surge that got them to move forward.

[36:37] What innovation myth is hindering progress? Is it all about new product development?

[37:35] Connect with Braden and check out Innovation Excellence.com for lots of free resources.

[38:20] Braden’s final piece of advice is to not stand still. If you stand still, you’ll get run over from behind. Don’t be afraid to try new things and pick up some new tools.

[40:22] How do you distinguish between real innovation and leaping on the latest trend?

[42:02] Why does the innovation need to be widely adopted? Why are so many people getting patents for mousetraps?


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Innovation Excellence Homepage

Charting Change: A Visual Tool Kit for Making Change Stick, by Braden Kelley

Stoking Your Innovation Bonfire: A Roadmap to a Sustainable Culture of Ingenuity and Purpose, by Braden Kelley


33. 1794: Using A Growth Hacking Mindset To Drive Innovation with Taylor Ryan
http://launchstreet.libsyn.com... download (audio/mpeg, 40.58Mb)


Have you ever noticed how we attach traditional milestones to innovation? As today’s guest points out, it’s like putting a fast fish on land and expecting it to still be fast. In this episode of Inside LaunchStreet, growth hacking and start-up junkie and CMO of valuer.ai, Taylor Ryan talks to us about how growth hacking is a way to innovate and why innovation advocates are important. We also delve into the mistakes we make around creating benchmarks and how to avoid them.


Key Takeaways:

[1:22] Tamara opens today’s show by asking listeners to sign up for InsideLaunchstreet’s free weekly newsletter. It will help you stretch your innovator muscles.

[3:10] You might be surprised to learn that Taylor learned to hypnotize his friends in high school.

[5:47] Listen in to find out how Taylor defines growth hacking.

[7:21] Why is having growth tactics so important to business today?

[9:51] Taylor believes that incubators and corporate garages are getting smarter and using top-down approaches.

[12:04] Tamara and Taylor discuss why the C-suite need to be advocators of innovation. You must make the shift from only a few people innovating to leadership innovating.

[13:56] How do you set milestones so that the C-suite is comfortable allowing you to continue to play and experiment without giving up too soon?

[16:53] Tamara believes that sometimes we forget that the original idea took time. Seinfeld and Archie Bunker (All in the Family) took years before they actually caught on. Taylor and Tamara talk about if it’s counter to the standard, it’s a great indicator that the idea might work. Tamara talks about how Tough Mudder was counter to the standard when it first started.

[19:01] Taylor discusses his worst startup ever, Gluten-free VIP. The failure occurred because of the lack of user interviews.

[22:38] It’s so important to build those ideal customers profiles and find the customers that would actually get value out of your product. It’s easy to get blinded by the idea that you really want.

[25:20] Taylor reminds listeners that you have to be objective to even your best ideas. Sometimes even in the face of all that you know is right, you can be proven wrong consistently.

[26:07] What lessons has Taylor taken away from the failure of Gluten Free VIP?

Could the craziest of ideas actually work?

[29:15] Taylor talks about Valuer and why it works.

[31:34] Taylor shares the secret to what today’s young professionals are looking for.

[33:37] Tamara finds that if she invests in Millennials or X’s, they invest back. Taylor discusses choice anxiety and how that plays into the culture. They discuss old school benchmarks and how they hinder innovation.

[36:26] Connect with Taylor on his blog at Valuer and on LinkedIn.

[37:07] Taylor’s final piece of advice is to go where the puck is actually going. Not where it is right now. Tamara reminds listeners of the importance of looking into the future to find success.

[38:28] Tamara loved the part about having milestones and benchmarks for moving forward. She questions if you have the right benchmarks or if you are trying to put a fish on land.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Valuer Homepage

34. 1793: How Amazon Is Changing How You Shop And Do Your Job With Penny Sansevieri
http://launchstreet.libsyn.com... download (audio/mpeg, 43.59Mb)


We all talk about how Amazon has become this global force that is changing how we shop for everything from books to now food. I wanted to dig a little deeper into the Amazonification of the world so I brought in Penny Sansevieri, CEO and founder of Author Marketing Experts, Inc. (AME) and Adjunct Professor at NYU. She is a best-selling author and internationally recognized book marketing and media relations expert. She knows the industry. We talk about Amazon from an industry and personal level. She takes us through the Amazonification that is impacting us all, even how we do our jobs. We talk about how your perception of change is even more important than the change itself. Why having a “figure it out” mindset helps you manage change and why today’s work environment demands an innovative mindset and entrepreneurial spirit.


Key Takeaways:

[1:43] You might be surprised to know that Penny considers herself a geek. She spent a lot of time in her dad’s shed learning how to take things apart and fix them. She loves technology.

[4:12] Penny considers herself an accidental entrepreneur. Listen in to find out how she started on her journey. One of the biggest things she’s learned is that a successful person must know how to turn the brick wall into a window.

[6:12] Penny was laid off multiple times. She shares that at breakfast, her friend celebrated her new found freedom and told her that she can now do what she was meant to do. This helped to open her window.

[9:41] Independent publishing was the first disrupter in the book market. Print on demand followed. Amazon followed shortly after. Books were how Amazon was built.

[13:24] How did Penny keep up with the changes and follow the domino pattern? Learn how to benefit from the changes. Tamara reminds listeners of the importance of leveraging change and harnessing change for an opportunity. You must have a mindset that you are going to figure it out.

[17:41] Tamara mentions HBO’s documentary, The Defiant Ones, and the transformation in the music industry. If you change your mindset, the change can be tremendous. She challenges listeners to ask how you can turn your walls into windows.

[19:11] How does Penny help clients?

[21:02] Indy Publish can help publish a book in thirty days. Short is the new long. Books no longer need to be 300 pages. If you are the expert, go ahead and get it out there.

[22:30] Tamara talks about her decline in book sales. She gathered feedback and found out that people aren’t wanting to read a whole book. People are looking for shorter reads.

[23:26] Penny wrote a really long book, Red Hot Internet Publicity. Because of its length, people were hesitant to commit to reading. In contrast, her book, 5-Minute Book Marketing For Authors, flies off the shelf, because the time commitment is five minutes. She encourages authors to think about the top five questions you are asked. That is what you should address. Address one major concern and write about it.

[27:39] Penny and Tamara discuss the importance of getting buy-in and hitting them with the value bomb, right from the start. Penny used to teach a class to help authors create an elevator pitch. The pitch should be one or two sentences. It must be clear and specific. Penny advises Tamara to break her book into smaller sections and re-release them.

[31:02] Tamara shares a personal experience with using a recipe on her phone. Consumers now want something that allows them to build and use it in the moment. She reminds listeners to think how the customer is absorbing it on the other end.

[34:06] Connect with Penny at A Marketing Expert or email Penny at penny@amarketingexpert.com.

[34:30] What is Amazon doing that the rest of us need to be doing? What kind of convenience can you offer to your customer? Sometimes you have to give a lot to get a lot.

[39:06] Penny leaves listeners with one piece of advice: take your content down to one idea and then expand it into big ways. People will keep coming back to learn more.

[41:37] Tamara believes that the perception of change is more important in many ways than the actual change. She challenges listeners to think about your perception of change. Do you feel like it’s happening to you? Can you identify the change of an opportunity?


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

AME Homepage

Indy Publishing

Tamara's book, Think Sideways: a game-changing playbook for disruptive thinking

Chicken Soup for the Soul Series

35. 1792: How Breaking Old Habits And Creating New Ones Is The Key To Harnessing Change with Gabe Shaoolian
http://launchstreet.libsyn.com... download (audio/mpeg, 44.67Mb)


You know what feels hard? Change. In this episode of Inside LaunchStreet, I interview Gabe Shaoolian, digital marketing, and business development expert who started an agency as a one-man show and grew it to a mid-size global digital agency with over 250 full-time employees. He works with clients big and small that are trying to manage change. We talk about how the hardest part of innovation and change is breaking old habits to create new ones. How it takes more than the change itself but constant reinforcement. In fact, that reinforcement should become part of your routine. We also dig into how sometimes you need to break away from the day to day just to get out of the weeds and see the bigger picture and how badly it sucks when your customers tell you they don't like what you are hawking.

Key Takeaways:
[1:52] You might be surprised to know that Gabe still feels like he hasn't been successful and hasn’t achieved enough.
[3:24] Gabe started Blue Fountain Media and ran it for thirteen years. He sold it to a Fortune Global 500 company. He left Blue Fountain Media to start a product-based website. A few months after launch, he had to change the business plan. He was heartbroken that his original vision wasn’t going to come to fruition.
[5:04] Gabe talks about his original vision versus the shifted vision. He built Design Rush and realized he needed to look at the big picture after receiving some feedback from his users.
[9:00] Tamara reminds listeners that you can’t fight your audience or the feedback and that it’s often good to break away from the weeds to even see what’s going on. Gabe and Tamara discuss the importance of doing a test marketing pilot program.
[11:05] What other lessons did Gabe learn along the way? Tamara and Gabe discuss the positives and negatives of belonging to a remote work team. Tamara loves the vibe and energy of her shared workspace.
[16:20] Gabe's definition of a change agent is someone that helps you review, strategize, improve, and define your business goals. Change agents identify what can be improved to make it more efficient or more effective.
[18:27] Gabe identifies implementation as the biggest hurdle after the change is identified. Effort, time and a big executive push are needed to make the change. Listen in as he describes how to successfully begin making the change. Employees need to understand and execute the change.
[20:30] Gabe shares his experience about being trained while working at The Wiz electronics store in New York City. At first, he followed all processes and procedures exactly and was very successful. His fellow teammates weren’t doing it and so he quit. He wasn’t nearly as successful after he quit following the processes and procedures. Gabe reminds listeners that processes must be documented and enforced. They must be monitored every week by managers.
[25:32] Listen in to find out why change is so difficult. Gabe compares change to a commitment to going to the gym.
[27:28] Why is change harder for large companies?
[29:37] What does Gabe see as the next big game changers coming to the big companies?
[30:32] Tamara shares a personal story proving that mass advertising doesn’t work. Her boys were trying to bypass the commercials on TV. The commercials affected the boys in a negative way, instead of enticing them to buy the product.
[33:17] Tamara questions why aren’t the companies prepared for the ‘I want what I want when I want it’ movement? She thinks that large companies miss the mark in testing and validation.
[37:00] Gabe shares his two-minute blueprint for getting your business off the ground. Why is a fast loading site so important?
[41:00] Connect with Gabe at Design Rush.
[41:24] Gabe's final piece of advice is to be ready for an adventure.
[42:43] Tamara asks listeners to think about the one habit that’s holding you back. Then, think about the new habit you want to form. Finally, create an action plan for reinforcement.

If you are ready to:
get buy-in from key decision makers on your next big idea
be a high-impact, high-value member that ignites change
foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...
Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:
Design Rush

36. 1791: How Taking The Complexity Out Of Business Can Lead To Massive Success With Matt Scanlan
http://launchstreet.libsyn.com... download (audio/mpeg, 47.20Mb)


Have you ever wondered why some businesses are so complex? And if they even need to be? I mean, is that complexity even necessary? Me too. And so did Matt Scanlan, CEO, and co-founder of Naadam. They make cashmere sweaters and apparel. He took an amazing journey to Mongolia’s Gobi Desert and purchasing 40 tons of cashmere with $3 million cash packed in plastic bags. His company pulls out the complexity or as he’d say the unnecessary fat. He didn't create a disruptive product, he created a disrupted business. As you listen to this one I want you to think about where in your business or industry you can do what Matt did in cashmere. It’s incredible.


Key Takeaways:

[1:56] You might be surprised to know that Matt is a through-and-through natural homebody. He doesn’t like traveling.

[3:25] Listen in to find out how Matt and his co-founder, Diederik Rijsemus, withdrew $3 million in plastic bags to buy 40 tons of cashmere.

[6:46] What inspired Matt to go on this amazing journey to buy cashmere?

Why did they end up staying in the Gobi Desert for a month with the sheepherders?

[12:34] Matt and Diederik felt like the herders were being taken advantage of. They were not making the profit they deserved. Matt and Diederik disrupted the market by buying all of the product. They were then able to control their pricing on material and in turn, increase the price others were paying for the cashmere.

[13:41] Matt started cutting out the middleman and went straight to the sheepherders. He offered them a fairer price for the cashmere that resulted in an unparalleled degree of transparency. This allows him to continue to improve the quality of the product.

[15:36] Matt explains how transparency leads to a better product. He monitors the product through the entire process.

[20:03] Naadam is a Mongolian festival that celebrates the people. We are here as a company to celebrate people and places.

[20:31] You might be shocked to learn that the biggest resistance Matt has faced in disrupting the industry is convincing people that he is driven by a real passion and sense for what makes him happy.

[22:18] What did you do to get customers to get over the hurdle? Matt says they are still trying to get over it. We are always testing ways to communicate with the customers. Building that trust takes time.

[23:56] Real trust is never earned overnight. If I ever lack consistency in my message, people start to lose faith in the message.

[24:41] Matt talks about why you don’t need to take everyone with you on the journey. He shares who it is you must take with you.

[26:47] The early adopters are susceptible believers. Matt knows that you have to align the price first. The younger generations are more adaptable to this type of thinking.

[29:16] Tamara reminds listeners that it takes profit to make a change. She reminds listeners that money does matter.

[30:10] How did you figure out your milestones and benchmarks? What predictors did you follow?

[33:24] It’s important in today’s economy to have a purpose and cause. Technology has allowed people to access large amounts of information. It shows them what the right way should look like. A purpose and cause is a predictor of value.

[35:20] Matt took the IQE assessment and his innovator archetype is instinctual fluid. Instinctual thinkers see and create patterns. The fluid thinkers create innovation in ambiguity and fog. They are good at creating all-new paths. He feels like his success is less about connecting the big points but more about connecting the things that really matter. He really values and relies on his team. Tamara reminds listeners of the importance of listening to others’ opinions.

[42:05] Matt believes that having an opinion is really relative. It’s a really fluid thing. His humbleness comes, in part, from being in special classes in school.

[44:30] Connect with Matt at Naadam.co.

[45:05] Matt’s final piece of advice to Launchstreeter’s is to allow other people’s perspectives to develop your own. Be humble enough to listen rather than talk all day.

[45:47] Tamara challenges listeners to think about how the industry you work in is built. How would you take the complexity out of it?


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Naadam's Homepage

37. 1790: Lessons On Launching Innovation From Wildly Successful Lenny and Larry’s Cookies CEO Apu Mody
http://launchstreet.libsyn.com... download (audio/mpeg, 45.23Mb)


Early adopters. They are the ones that are willing to try your new-to-the-world idea and if they like it, they spread it in their communities like wildfire. No one knows this better than Apu Mody, CEO of Lenny and Larry’s. Have you had one of their high-protein delicious cookies? On Inside LaunchStreet, Apu and I talk about early adopters, why success isn’t an overnight phenomenon and how you need to train your customer when you have a breakthrough product. He also shares something that I think is actually killing innovation at big companies — it's the “I’m not the consumer” mindset.


Key Takeaways:

[1:59] You might be surprised that Apu’s first job was selling books door to door.

[3:56] Listen in to learn how Lenny and Larry’s was born. Benny and Barry created sweet treats with protein out of personal need. Some of the greatest ideas come from personal needs.

[6:00] What was the initial reaction? Barry says that it was the longest overnight success. How was a fire in the bakery a turning point?

[9:49] What is the importance of early adopters? How much of an influence do they really have?

[12:52] Tamara shares her experience of taking the birthday cookie to the gym to share. She received a bunch of feedback that her friends had gone to buy the cookies. Apu believes that people trust the early adopters. They become the experts.

[15:34] The cookie/bar is a crowded market. Lenny and Larry’s have found that context in the store matters. Apu talks about being in the cookie/protein bar market. Part of the hurdle was pinpointing which shelves to best market the cookies.

[21:01] What roadblocks or points of resistance did Lenny and Larry’s overcome? Apu gives an example of switching from whey to soy and then again to plant-based proteins. Consumers provided them with feedback and direction to change the product.

[23:12] Apu shares that they are always trying to lower the sugar. The body is suited to process pure sugar versus sugar alcohols. Feedback is getting gathered and then the product is adjusted. It’s a constant dialogue that is occurring, not just a point-in-time exercise.

[27:02] There are two components to making sure the feedback conversation is continually happening. First: The employee base must believe in the products they are making. They are actively involved in making decisions. Second: You have to have an army of brand ambassadors. They get free t-shirts, discounts, free products. They provide honest feedback and help steer the direction of decisions.

[32:35] Who exactly is the consumer? Why is the mindset so wrong about consumerism?

[34:52] What is in the cards for Lenny and Larry’s future?

[36:32] Three things contributed to the exponential growth Lenny and Larry’s experienced. First: the cookie became the star and was the focus. Second: A couple of early adopter retail partners came on board. Third: We switched packaging and this allowed us a longer shelf life.

[39:23] Tamara reminds listeners that the focus on the cookie is so important. Too many options work against you. First, you have to have the driving force behind you.

[40:50] Connect with Apu on Linkedin and on the Lenny and Larrys homepage.

[41:42] Apu leaves listeners with a few words of advice. First: Be persistent and be focused. Second: Find a few fans to get feedback from. Build a strong relationship with one or two retailers to go deep with.

[43:00] Apu’s favorite product is the soon to be released apple pie cookie.

[43:40] Tamara invites listeners to check out the new website at InsideLaunchStreet Discover your innovator archetype and many other tools to start innovating today.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Lenny and Larrys Homepage


38. 1789: Finding Innovation In Declining Categories with Kodiak Cakes Owners Joel Clark and Cameron Smith
http://launchstreet.libsyn.com... download (audio/mpeg, 47.40Mb)


Are you looking for innovation in the wrong place? Our guests on Inside LaunchStreet, Joel Clark and Cameron Smith, owners of the knocking it out of the park food brand Kodiak Cakes, think we might be. In fact, they grew Kodiak from a boutique to a $100 million business. The key? They look at categories in decline as an opportunity versus chasing high growth areas that we think we want to jump into. Definitely a mindshift and there’s proof to back it up. We talk about managing doubt from others and in yourself. We even validate some of your gut decisions when we talk about how decisions that don’t have data are often the times you see the trends and patterns before someone has the chance to turn them into data. Joel and Cameron also share how they built a culture of innovation on passion and transparency.


Key Takeaways:

[2:23] You might be surprised that Joel has a phobia of bears. He stays awake all night while camping. Cameron also shares a fear of animals. He grew a love for Nebraska sports selling pop on Saturdays.

[5:10] Joel and Cameron talk about how Kodiak Cakes first got started. Joel started selling Kodiak cakes in brown paper bags out of his little red wagon as an eight-year-old.

[7:14] Why did Joel and Cameron go into a category that was rapidly declining? Listen in as they talk about what motivated them to continue.

[10:58] Find out what changed after Joel and Cameron appeared on Shark Tank.

[13:22] Joel and Cameron believe that the perfect opportunity to bring people back into the category is during a decline. How did they convince stores to get their product on the shelves?

[17:24] Tamara was recently in the grocery store and was overwhelmed at the choices in the breakfast aisle. She asked Joel and Cameron how do you stand out to the customers? Cameron talks about how the protein powder pancake was an unanticipated explosion. He talks about the doubters and non-believers. He advises listeners to go with your gut and believe it’s going to work.

[22:08] Joel shares an experience about when they first started out. Some people doubted buyers would pay the extra money for the product. As entrepreneurs, you have to make irrational decisions and act on those. Tamara shares that lots of times, the trends are ahead of the data.

[26:20] Kodiak Cakes has experienced rapid growth since appearing on Shark Tank. How are Joel and Cameron building their culture so that they’re innovative and continue to grow?

[28:50] Kodiak Cakes believes transparency is key so that all employees feel free to innovate and create. Tamara reiterates that if the employees feel invested, the passion to innovate is huge.

[33:42] Kodiak Cakes is super excited that they are expanding their baking products. Look for various microwave products in a cup. They are looking for categories that need innovation, and need healthier options. Tamara reminds listeners of the importance of looking for products that need innovation and finding the gap.

[37:14] What are the downsides and risk of investing in declining categories?

[38:34] How do you decrease the adoption curve? Social media can help drive awareness and trial.

[40:38] Connect with Joel and Cameron at Kodiak Cakes and on Instagram.

[41:10] Joel reminds listeners that sometimes things take time. A lot more time than you think. Success requires patience and perseverance. Cameron tells listeners that you must have confidence in yourself. His biggest ‘aha’ is that you have to believe in yourself.

[45:06] Tamara really loved the part about leading with transparency. It’s key to getting ownership within the team. She invites listeners to go to the Inside Launchshtreet Blog, watch a video and implement one thing that will help build your innovative culture.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Kodiak Cakes Homepage

39. 1788: Being In The Pursuit Of Greatness Every Day With Don Yeager
http://launchstreet.libsyn.com... download (audio/mpeg, 54.59Mb)


Ever wonder how “the greats” do it? Me too. That’s why I had motivational speaker, business coach, and 11-time New York Times Best-Selling author Don Yeager on Inside LaunchStreet. He began his career as a writer for The San Antonio Light, and the Dallas Morning News until he became an Associate Editor for Sports Illustrated in 1996, where he worked for over ten years. You’ll appreciate how he defines greatness in a way that actually includes everyday people like you and me. His story about the baseball player, David Ross, isn’t actually about baseball. It’s a story of perseverance, being open to criticism, actually using criticism to move forward, and finding greatness in a totally unexpected way. The story Don shares, I think, is also one we innovators need to pay attention to. There are lessons in there for us as we fight the legacy systems, try to get buy-in, and push forward. We also talk about his book, Greatness and some of the traits of greatness, which aren’t about talent. In fact, it’s about the little things you do every day. He also shared some interesting perspective on why we shouldn’t celebrate our wins for too long; that is actually us, trapped in the past.


Key Takeaways:

[3:49] You might be surprised to know that Don plays the ukulele. It’s the thing that makes him cool in his kids’ eyes.

[4:49] Don believes greatness is an ideal, the pursuit of something. It’s not something that you can achieve. Tamara questions why you keep doing something if you never achieve your goal.

[6:58] James Bailey, a LaunchStreet listener, submitted the question, how do you identify your aha moments?

[9:08] Can you train yourself to celebrate your wins and wake up the next day in the pursuit of greatness?

[11:33] A great coach will see success if the team collectively improves on a daily basis. It’s not all about winning the Superbowl. It’s about creating change. It’s about doing small things to get there. It’s about a continual progression. Tamara reminds listeners that innovation happens when small changes work to create the big change.

[14:36] What’s the first step to getting past the “if only” and putting myself on the path to change? Don talks about his book, Greatness. He interviewed 2,500 of the greatest sports icons over a 25-year period. The question he asked was, what did you do that set you apart from other people? The most popular answer was that they hated to lose more than they love to win. Failure is the idea that drives most people. You stop making excuses and accept the failure for what it is. The truly great ones have long since stopped making excuses.

[17:20] Tamara talks about the sudden moments of self-sabotage. Oftentimes, not only do we make the excuses after, but even before, so that our failure is validated.

[20:50] The number two answer that came up in the interviews was that successful sports players surrounded themselves with people that were looking to achieve the same success or greater. If you’re surrounded by mediocrity, that’s what you’ll achieve.

[22:44] What does it mean to chase it with abandon? In my space, what does exceptionalism look like? Listen in as Don lays out how to engage in the chase.

[25:53] Tamara points out that you don’t have to be alone in a vacuum. Feedback is so important as you engage. Tamara shares that she is a Crossfit addict. Her goal is to stay in the top 100 in her regional age group. She realized that she doesn’t like to lose and it’s her motivation. Oftentimes, her friends aren’t helping her to achieve her goal.

[29:04] Don talks about visualizing victory. Mentally, put yourself visually in the place to feel success. He talks about Serena Williams and her routine before her tennis match. Successful people understand the value of self-talk. They use adversity as fuel.

[32:05] What things are gained in adversity? The most unappreciated muscle is resilience. You must have a short memory of failure. Human nature means that we sit and wallow in things far too long. We also celebrate success way too long. The key to all of this is to defy human nature. Step away from your past typical habit.

[36:44] Tamara believes that often we don’t deconstruct after we win. In some ways, it’s helpful to treat failure and success the same way.

[37:15] Don’s book, Teammate, is about baseball player David Ross. David was cut from the Cincinnati Reds and recruited by the Red Sox as a third-string catcher. David’s manager called him in and told him that his reputation is that he isn’t a team player and that he wouldn’t be renewed. He began a journey of making himself a great teammate. He went on to win several world series. David Ross learned to become invaluable without ever being valuable.

[43:44] Don had been doing speaking engagements about making teams better. He celebrated employees that were pointed out as being great team members. Many employees commented that they had never been celebrated before. Everything is all about out high performers. Tamara points out that you focus on the pursuit of greatness by taking the actions that you take every single day.

[46:57] How does stepping into greatness bring more innovation to the front?

[49:09] Connect with Don here.

[50:05] Don’s final piece of advice to Inside LaunchStreet listeners to pay attention to your inner circle. Seek out people that could help your mindset grow and flourish. Tamara finds that sometimes it’s the people that make you uncomfortable that can help you move forward. Don will email listeners the digital version of the 16 characteristics of greatness. Simply email Don at Don2@team180.com. Put Inside LaunchStreet in the subject line.

[53:13] Tamara is going to begin seeing greatness as a daily pursuit instead of the end goal. She challenges listeners to think about what you are in pursuit of. She invites you to share your pursuit.

 If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Dons Homepage

Greatness: The 16 Characteristics of True Champions, by Don Yaeger

Teammate: My Journey in Baseball and a World Series for the Ages, by David Ross with Don Yaeger


40. 1787: What To Do When The World Moves Faster Than Your Company’s Processes With Lewis Lin
http://launchstreet.libsyn.com... download (audio/mpeg, 41.54Mb)


So, what do you do when the world moves faster than your company’s processes? Aren’t a lot of us facing that? Innovators dealing with systems that feel like they are working against us? That’s why I had Lewis Lin, CEO of People Maven, on Inside LaunchStreet. He took an outdated, legacy process, in this case, HR, found the broken parts and fixed it. And with People Maven, he found a way to leverage our hyper-connected world to your benefit. We dig into their company values which are a big part of their success — “40% innovative” and “possibility seekers.” He shares how living those values help them compete, and win, against the big dogs and drive innovation that helps you do more with less. He shared his favorite ideation exercise, the reversal method and why we should be focusing on progress, not strategy if we want to see innovation happen.


Key Takeaways:

[3:10] You might be surprised to know that Lewis chose his college major due to the open book test policy.

[4:48] Listen in to find out what prompted Lewis to start People Maven.

[7:33] Why does the traditional recruitment process take upwards of three months to hire? Is this advantageous to the hiring company? How does People Maven help solve the hiring problem?

[9:45] Tamara and Lewis discuss some of People Maven’s daily principles. The first principle they talk about is 40% innovators. The way that People Maven will win against the people with deep pockets is to think about the problems differently and attempt game-changing innovation. 40% is a symbolic reminder to us that we have to be swinging for the fences. We have to change the game by at least 40%.

[11:59] How do you look at problems differently? Lews is a huge fan of design and brainstorming. Get introduced to the brainstorming technique the “reversal method.” Lewis shares an example of a car company, Tred, that takes cars to the customer’s house instead of the customers going to the car showroom.

[15:14] The second principle discussed is 10x drivers. Strategy seems like the sexy thing. But, it doesn’t get things done. We need to strive for progress. Tamara asks Lewis how he tests and validates ideas.

[19:06] Lewis feels that the learning journey can be just as important as the positive result.

[20:52] The third daily principle they discuss is the principle of possibility seekers. It’s easy for individuals on a team to get scared. When you’re shooting for a 40% goal, there are often a lot of risks.

[21:48] It’s most important to stay positive and believe that we are the ones that could be successful. Tamara tells listeners that the thing that kills innovation is by not tapping into everyone to innovate.

[23:14] What kind of customers are using People Maven? How has using this tool changed the recruiting process? Find out why People Maven isn’t just for business recruitment.

[28:54] Tamara talks about her husband’s recent job search and the frustration that comes with the submitting the resume into the “black hole.”

[30:00] Lewis worked for Google and Microsoft in the past. The main thing he took away from his Google experience was to think big and believe that anything is achievable. From Microsoft, he learned how to build consensus and influence others.

[33:25] How can talking about a space elevator to energize your team? Tamara believes that talking about something huge warms up your innovation muscles to then apply that big thinking to other things.

[34:12] Connect with Lewis at Peoplemaven.com.

[36:09] Lewis’s parting advice is to not get fixated on the first solution that you come up with. Good inventors know that it’s not always the first idea that’s the answer to your problem. And, he challenges listeners to think about solving problems all the time.
[38:01] Tamara talks about an exercise where you shout out the first color that comes to mind. Often times, the first ideas are too close in. You need to give people time to get into the great ideas.

[39:11] Tamara challenges listeners to check out Innovation on-demand tools.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Impact Interview Homepage

Tred Homepage

People Mavens Homepage

PeopleMavens Facebook

People Mavens Blog

41. 1786: How Culture Is Your Greatest Differentiator And Risk With Ryan McCarty
http://launchstreet.libsyn.com... download (audio/mpeg, 49.76Mb)


You can have the best product in the world but if the customer doesn’t feel connected to you, they don’t buy from you. And that’s why I interviewed this guy — Ryan McCarty — on Inside LaunchStreet. He is an author, speaker, and the co-founder of Culture of Good, Inc. Building upon the success of his award-winning program at TCC Verizon, Ryan and TCC Verizon CEO Scott Moorehead created Culture of Good to teach for-profit companies how to operate with the soul of a non-profit. We talk about how to scale little moments into a movement that has a lasting impact. Why companies that focus on doing good increase their employee engagement, productivity, innovation, and bottom line. It turns out that when people feel connected to a purpose, they work harder, regardless of the job. Also, consumers don’t engage with business just for the products, they want to know your story and that you do good in the world. We don’t buy transactionally, we buy relationally. How your culture is your greatest differentiator and your greatest risk.


Key Takeaways:

[2:30] You might be surprised to know that Ryan has cut his own hair since he was twelve. In case you need a haircut, he also cuts his friends’ hair.

[4:29] Get introduced to the term “soulular work.” Ryan has always been involved to give back and felt like the for-profits were missing the feeling of connecting people to their life purpose and calling.

[8:27] Once you give employees an opportunity to do something meaningful, they know their own impact. Productivity increases and results in the business are astronomical. Ryan believes that profit and purpose don’t have to be separate.

[10:38] Ryan talks about building a culture of good in his book, Build A Culture of Good: Unleash Results by Letting Your Employees Bring Their Soul to Work. Ryan and Tamara talk about Chapter 4: Connecting moments into a movement. Ryan shares how giving away backpacks with school supplies led him to create the movement to help the employees of TCC Verizon connect their “why with their what.” This made a huge impact on the employees. You must make moments into movements, by creating a strategy of giving back and doing good. Ryan and TCC Verizon CEO Scott Moorehead, created a movement with three tiers: Big good, our good, my good. This speaks to every individual employee by connecting with the individual good, the team good and the corporate good.

[17:16] Since the launch of Culture of Good, same-store sales are up forty percent. A major part of the Culture of Good is teaching employees that their everyday work impacts the business. The business can then turn around and do more good year-to-year. Tamara challenges listeners to think about what your culture of good looks like and what your connection looks like.

[20:12] People are no longer engaging with companies solely because of the product. Ryan highlights Rosas Fresh Pizza, in Philadelphia. They have a culture of good by allowing people to pay an extra dollar, write a kind note and post it on the wall. Homeless people can then get a note off the wall and leave with a piece of pizza.

[23:10] Tamara highlights chapters 6 and 7: Making employees and customers better. Listen in as Ryan discusses the difference between transactional or relational customers. We are all customers of something. The engagement is different when you are willing to listen and care about the customer. Nothing is greater in a person’s life than when you’re serving with someone. If you can give that opportunity to a customer, they will be a customer for life.

[26:27] Listen in to find out why your culture is your greatest differentiator and also your greatest risk.

[29:13] Tamara reminds listeners not to get caught in the ‘er trap.’

[30:17] What does it mean to be emotionally disrupted? Ryan shares a personal experience and the power of the words, “I was there.”

[35:59] Tamara recently partnered up with Steves Club to help at-risk youth. Ryan feels that sharing good is contagious. It helps other people get involved.

[42:17] Profit can be an amazing catalyst for doing good. Your passion can be both profit and purpose. They can work together for synergy.

[44:46] It takes profit to make a change.

[45:21] Connect with Ryan and purchase his book at Culture of Good. Also, connect on Twitter, Facebook, and LinkedIn.

[46:55] Where should LaunchStreeter’s begin to create a culture of good?

[48:19] Tamara asks listeners if they’re playing in a transactional space. It’s hard to innovate if you’re being transactional. She challenges listeners to go to Inside Launchstreet and watch the videos about customer innovation.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Culture of Good Web Page

Culture of Good Book

Rosas Fresh Pizza

Steves Club

42. 1785: Taking the Leap as an Entrepreneur With David Gee
http://launchstreet.libsyn.com... download (audio/mpeg, 41.57Mb)


I’ve had a lot of conversations with you all about taking the leap into entrepreneurship — so I thought I’d bring on David Gee, the author of The Corporate Refugee Startup Guide and an entrepreneur himself. He wrote the book because of his experience of taking the big leap into that vast unknown. So whether you are looking to actually take that leap or just to be more entrepreneurial inside your organization, you’re going to get a lot out of this conversation — especially when we talk about the fallacy of work/life balance! David and I also talk about how we may be looking at risk in the wrong way, and why being rock bottom may actually be a good thing.


Key Takeaways:

[1:30] You might be surprised to learn that David was born in England and he loves home brewing.

[2:54] David speaks about what made him leave his job and become an entrepreneur. [4:54] How David defined risk back then and how he defines it now. Oftentimes, we create our perception of risk based on what we think we’re losing and not necessarily what’s ahead of us.

[7:25] Did having urgency in starting his business ultimately help David?

[9:18] What are the traits of people that gravitate towards starting their own business? David says a common link is people being delusionally optimistic and another is the ability to isolate a problem and creatively come up with a solution.

[11:00] David explains some of the toughest things that entrepreneurs face (from the lack of consistency to “the fog.”)

[13:05] David’s advice to those trying to take the leap or transition into a more entrepreneurial mindset. Be sure to talk to people that would pay you for your product or service (and not just your always-supports such as friends and family).

[15:50] Findings that surprised David in writing his book: the fallacy of work/life balance, and the notion that when you’re in a job you specialize and are not able to nurture your ability to become a generalist.

[19:34] What do you do in the beginning when you cannot afford to hire others to fill in the gaps in your skills (i.e. marketers, designers, etc.)? How do you build yourself up for success? David suggests you seek out resources and encourages you to reach out to others to fill out your gaps.

[22:09] How David defines success: it’s individual and personal for every person. The people he sees being successful are the ones who have gone out to solve a problem — not those chasing the money.

[25:19] How David defines success for himself now: creating generations of innovators and helping people be innovative.

[26:10] Would David define failure? Or is it all a lesson?

[28:45] One of the challenges we all face is we tend to create these unrealistic milestones based off of previous successes.

[31:11] Lack of resources forces you to be innovative.

[31:45] Where to find David online, connect, and find his book.

[32:15] David’s one piece of advice for those looking to take the leap as an entrepreneur: Prepare yourself, prepare your family, and build a solid business model that is focused on solving a problem.

[32:19] When do you know that you’re prepared enough vs. being over-prepared? David says when you start getting those buying signals it is a good sign to go ahead.

[35:02] What’s your big takeaway from this episode? Mine was that we may be looking at risk the wrong way and that it’s based around our perception of what we have to lose. It really shifted my thinking! This week, my call-to-action is to go to the podcast and leave a review to tell others what you get out of listening to this podcast and what you love about it. More reviews equals more amazing guests which means more insights like these for you!


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Peter Principle


Startup Grind

David R. Gee LinkedIn

The Corporate Refugee Startup Guide: How to Prepare Yourself, Prepare Your Family, Leave Your Job and Build the Ultimate Startup, by Dave Gee


43. 1784: How Harnessing Change Begins With Knowing How You Innovate With Anthony Lambatos
http://launchstreet.libsyn.com... download (audio/mpeg, 34.77Mb)


This is the third part of the three-part series with Anthony Lambatos of Footer’s Catering and the IQE partner. In this conversation, we take a slightly different approach. Because Anthony is so well-respected in the events and hospitality world, he often gets asked to speak at conferences and consult other companies on how to achieve the growth that he has. Every time he does that, he speaks about the importance of innovation and power of the IQE assessment to help you make innovation tangible. 

I wanted to better understand why the events and hospitality world needs more innovation and how the IQE helps them deal with the challenges they’re facing. I wanted to dig into that because I think Anthony’s experience with teaching others about the IQE and helping them solve challenges through innovation is something that we can all apply to our worlds.


Key Takeaways:

[2:26] What’s happening in the hospitality and events world that makes innovation so important? Anthony describes why hospitality is ripe for innovation.

[6:04] Tamara tells a quick story about a recent rental car experience, relating it to the idea that you need innovation in your business or it will eventually fail.

[8:05] Why Anthony believes companies come to him to talk about innovation, and what he sees as being the major appeal of the IQE.

[9:24] The IQE assessment makes innovation tangible for people. Anthony describes what the IQE and innovation can do for people in the catering industry (and how it shouldn’t just be limited to the food).

[12:40] Many entrepreneurs are really good at the product they’re making but tend to lack on the business side. Anthony stresses the importance of amazing, innovative service.

[13:59] Some of the best innovation happens when you have a conversation with an extremely dissatisfied customer.

[14:26] Anthony gives three pieces of advice that tend to resonate with the people at the hospitality and events conferences he speaks at (from misconceptions of innovation, how to utilize the IQE, how to put a task force together, to the ‘look four ways’ exercise and giving a picture of what innovation could look like in their company.)

[19:11] Anthony expands on the idea of how when there’s no right answer people are more willing to share their ideas.

[21:04] What Anthony says about the IQE that gets people excited to learn. Anthony shares an experience he had with a salesperson to illustrate this.

[23:30] Other exercises and ways Anthony has brought out the innovator in people: encouraging them to reflect and by participating in the ‘look four ways’ exercise.

[27:39] Why thinking about how your favorite brand approaches a problem can help people become more innovative.

[28:52] Tamara talks about a recent experience with a client they did an IQE package with to help them come together as a better team.

[30:25] Anthony’s last piece of advice to people trying to build a culture of innovation.

[31:25] If you want to have that edge that Anthony has, go get a team pack and go over those opportunities together as a team. When you, as a team, come together and understand how each of you innovates differently and how you can leverage each other ... the power of innovation has exponential growth to it. Go to gotolaunchstreet.com, get a team pack of assessments by reaching out to us directly or buying it online.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

IQE Assessment

Footers Catering

44. 1783: How To Pitch Anything To Anyone With Oren Klaff
http://launchstreet.libsyn.com... download (audio/mpeg, 55.79Mb)


You’ve heard me say it before. Having an innovative idea is only half the battle. The other half is getting buy-in for your ideas. Many brilliant innovations come to a dead stop at the presentation phase. It got me thinking, “What are we doing so wrong?” So I asked Oren Klaff, author of Pitch Anything and Director of Capital Markets at investment bank Intersection Capital, onto Inside LaunchStreet. His book breaks down how he gets people to sign over multi-millions of dollars on his idea pitches. We have a fast-paced conversation where he breaks down the difference between our presentations and the lizard brain, why “winter is coming” is the start of every presentation (i.e. get ready for a change), how to show excitement without desperation so you can craft an irresistible presentation or pitch to anyone.


I know this borders on sales, but I’ll tell you right now, innovators — if you want to get traction on your innovative ideas, you’d better learn how to sell them in a way that makes people listen. Here goes.


Key Takeaways:

[2:51] You might be surprised that Oren has written 255 institutional pitches for money. He has written every single one of them with pen and paper.

[4:06] What is magical about the pen and paper process? Learn why Oren begins his presentations talking about The Games of Thrones and focuses on “winter is coming.” If you aren’t prepared for the change, you are going to be left behind, you are going to get wiped out.

[6:20] Ninety percent of the human mind is dedicated to detecting change. The brain is trained to do three things: detect patterns, focus on anything in the environment that’s changing, and detect deception. Oren reveals the elements that are necessary for a successful pitch.

[9:30] Get introduced into the term, lizard brain. Oren’s book, Pitch Anything teaches how the mind is different than the brain. Listen in to find out how the brain processes information.

[14:12] Oren suggests that Tamara tattoo the words, cognitive load, on her arm. Why are these two words so important? The neocortex uses up more than 20 percent of your energy. MInimize the amount of work their neocortex has to do. It’s your challenge, not their problem.

[17:08] Oren and Tamara discuss ways to limit the cognitive load.

[21:57] Learn about different kinds of frames and how to break them. Frames are a way of looking at the situation. What do you do when your listener exerts power over you?

[23:52] Oren and Tamara discuss ways to break through the power frame when the decision maker, Bob, didn’t show up for the presentation. Oren teaches how to change the dynamic from being controlled to controlling the situation.

[30:30] It’s scary at first to break through that power frame. When someone has power over you, three things happen: First, their focus becomes extremely narrow. It’s hard for them to appreciate the scope of what you’re talking about. Second, they have risk-taking behaviors. Third, they only see you at a very surface area. You have to break the power frame.

[34:31] When does the power frame show up? In the beginning, you must shift the power, take the risk.

[39:24] Why is it necessary to eradicate neediness? Neediness triggers something very uncomfortable in human beings. In primitive times, if you needed something, you were something to be avoided. Anytime you exhibit needy behaviors, it makes someone pull away from you.

[42:19] What’s the difference between showing interest and neediness?

[44:17] Listen in as Oren teaches how to deliver the prize frame and avoid the asshole effect. Tamara reminds listeners that doing this keeps you from taking on the bad clients that suck the life out of you.

[51:33] Oren’s upcoming book, The User’s Guide to Power, looks more deeply at the dominance hierarchy. It discusses where we fit in the people around us. Why do you frame your idea as the plain vanilla?

[53:36] Oren’s advice to listeners is to have the ability to talk about an idea for two to three minutes. Don’t say anything about you or your company. Just talk about the idea.

[55:14] Tamara asks listeners to leave her a message on Inside LaunchStreet about how you are going to pitch your product.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Intersection Capitals Homepage

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, by Oren Klaff


45. 1782: Getting Rid Of Head Trash And Making Space For Creativity With Matthew Ferry
http://launchstreet.libsyn.com... download (audio/mpeg, 45.13Mb)


Head trash! It's what keeps most of us down in the status quo dumps. In fact, have you ever noticed that the louder your mind is, the worse the head trash? And it's always negative and that negativity squelches creativity. With that in mind, I asked Matthew Ferry, coach to thousands of top performers to achieve Enlightened Prosperity and author of 7 Steps to Happiness and Success, to be on Inside LaunchStreet to talk about how to have a quiet mind and an epic life. We dug into how being tuned-in to life gets you to a more expansive and creative state, how we often attach the idea of risk onto the fear of losing out on an imaginary benefit, and he shared how pride, illogical rules and not being of service get in the way of the creative mind.


Key Takeaways:

[1:48] You might be surprised to learn that Matthew is a songwriter and producer. He is a trance music nerd.

[3:18] Find out what it means to Matthew to live an enlightened life. How does one know if you’re tuned into the enlightenment?

[6:35] Once you’re tuned into this state, how do you stay there? When you have head trash, your focus is narrow; things agitate you. When you are not in that head trash place, you see more, you're open to more, and the world seems more beautiful.

[8:01] Matthew believes you can live both a quiet life and a kick-ass, epic life. When you experience your infinite nature, you realize that nothing really matters. You get more space to clarify what really matters in your head.

[10:06] Tamara asks Matthew what tools or tactics can help you to minimize the mind chatter? You have to neutralize the mind’s reason for speaking, for talking, and for thinking. The mind talks because it’s part of our code. One has to be able to find the ways in which you’re being a traitor. Then, you have to release your motive for being a traitor.

[12:16] Matthew discusses the idea of success and failure and ‘am I giving it my all’?

[14:15] Find out why Matthew compares positivity to ice cream over mud pie.

[15:00] Matthew helps clients identify pride, grief, and where are you following illogical rules? He also helps identify where you’re being humble and pretending that it’s noble. Tamara reminds listeners that you bring creativity to the world by allowing yourself to think at this level.

[18:07] Matthew shares some examples of illogical rules: Be cordial, Do what other people do. Follow the rules. As entrepreneurs, it’s your job to question everything.

[20:51] Get introduced to the term, spiritual hooligans. What prevents us from breaking the rules?

[23:48] Matthew’s IQE archetype is fluid futuristic. He’s really good at challenging the status quo and navigating through the mud. He innovates in ambiguity and in solving tomorrow’s problems. Matthew believes that you have to decide if you’re creative. Accept that it’s OK if you aren’t.

[26:10] Why do we fail over and over again? Why do we keep resetting the goals?

Matthew believes that people want to have an experience — that’s what they actually want.

[30:52] Tamara and Matthew talk about the theory that you don’t quit when you want to quit. A deficit is the inspiration for all of our innovation. Watch Matthew teach about goal setting here.

[34:14] If you’re functioning in a state of deficit, do you settle for incremental thinking and ideas? Matthew suspects that you accomplish but you aren’t satisfied. You achieve, but you are unfulfilled. You must dance in between the finite and infinite. Tamara challenges Launchstreeters to examine which place on the teeter-totter you are playing.

[36:06] Connect with Matthew on his homepage and on his Facebook page, Spiritual Hooligans.

[36:51] Matthew challenges listeners to forget about the outcome of your goals and put your attention on the experience you think the outcome will create. Have that experience in the smallest ways, every single day.

[43:12] Tamara asks listeners to mindmap all the rules in your life and work. Find the illogical rules that are holding you back from your next big idea. Then, write a review on iTunes about the value that you get on Inside LaunchStreet.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Matthew's blog

Matthew's homepage

Spiritual Hooligans

IQE Assessment


46. 1781: The Power Of Story With Marc Gutman
http://launchstreet.libsyn.com... download (audio/mpeg, 47.48Mb)


Story matters. In fact, research has shown that as humans we are more likely to believe, buy in and take action when there is story involved. it’s powerful for relationships and for business. Whether you sell a business service or a consumer product, you need story. That’s why I had Marc Gutman, founder of WildStory (Story Editor for Oliver Stone’s Illusion Entertainment) on Inside LaunchStreet. He applies his Hollywood story experience to business. We talk about how to craft a compelling story; how innovative ideas need story to succeed.


Key Takeaways:

[:37] Why do some brands find their way into your heart and some don’t? Marc Gutman, from Wildstory, joins Tamara on Inside LaunchStreet today to discuss the power of storytelling.

[2:08] You might be surprised to learn that Marc was a recently sponsored kiteboarder.

[3:36] Why does story matter so much in business today? How did Marc learn the craft of storytelling?

[6:23] By telling your customers who you are, it tells them who they are.

[7:07] Marc teaches that we craft our story by standing out. We can do this by looking at the past. It’s often the backstory that gives us motivation. A good story has four components: 1, vulnerability; 2, drama/conflict; 3, transformation; and 4, authenticity.

[11:10] Tamara shares that she was recently keynoting at a Women’s Food Service Conference. She noticed that businesses selling business-to-business pushback. Why does storytelling matter just as much to them?

[15:00] Tamara points out that often times we don’t trust data. We can argue that data can be skewed and presented from a certain perspective. If we storify the vision of what we are trying to sell and then support it with the numbers, we can have a successful conversation. It’s the storytelling that will connect you to the person. Marc and Tamara discuss the authenticity of Warbyparker. They have a strong vision of who they are and why they do what they do.

[20:50] Marc helps clients prepare for growth by guiding them through the difficult process of developing their identity, by developing the language to communicate, and by helping them create the tools to standardize their message.

[22:58] How is having a clear internal story advantageous?

[25:15] Tamara and Marc discuss customer touch points. Tamara talks about her experience of ordering knee high socks. The customer service didn’t match the original message. Marc reminds listeners that there is no insignificant touch. You need to honor your story and be authentic.

[28:31] Your story becomes how you do business. A strong story becomes your foundation and aids in making company decisions.


[29:50] Marc took the IQE Assessment and his power triggers are futuristic and inquisitive. Listen in to hear how Marc’s ability to stay steps ahead and build assumptions has helped him to build stories and help his clients.

[32:54] Tamara reminds listeners that often we have to let go of people that don’t want to see our true self. Marc points out that there may be some friction and you have to have courage as you move into this new direction. You might lose a few customers but over the long term, you will attract the right customers and employees.

[34:18] Tamara shares that they are working on their story at Inside Launchstreet. What are some of the pain points that can help you realize that you need to work on your story?

[37:06] Find out the magical link between your culture and your brand product. Tamara points out that you first have to work on things on the inside before you can work on the things outside.

[41:29] Tamara challenges customers to do a journal entry as if you were your customer. You cannot mention your products and services. It helps people to realize that our products and services are a very small part of their lives.

[43:20] Connect with Marc at Wildstory.com. Tamara tells customers to click on the “send me the secret” button on the webpage.

[44:20] Marc shares two things people can do right now to begin to incorporate storytelling into your work.

[46:14] Tamara challenges listeners to apply the power of storytelling. Practice telling your story. Find the conflict you’re going to resolve.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Wildstory Homepage

Warbyparker Homepage

47. 1780: How Knowing How You Innovate Is The Difference Between Incremental and Transformative Results With Anthony Lambatos
http://launchstreet.libsyn.com... download (audio/mpeg, 33.50Mb)


It’s time to dig into how to give people the knowledge and room to innovate so you can gain the edge and win. This is part two of three with Anthony Lambatos, president of Footer's Catering and IQE partner. On Inside LaunchStreet, we talk about how expecting all of us to innovate the same way sets us all up for failure, how it's not one person's job to contribute to innovation and why understanding his own power triggers (Tweaker — Collaborative) has helped him build his business. He shares how knowing his own power triggers has helped him know when and how to lean on the people around him. He also shares his experiences of putting all of the same triggers together versus balancing out the team. Anthony brings home why giving people the knowledge and room to innovate their way is the difference between incremental and transformative results.


Key Takeaways:

[2:24] Anthony joins Tamara for part two in the question-and-answer series. They open today’s show by talking more about leveraging the IQE Assessment. Anthony shares his experience of taking the IQE Assessment and how to leverage the assessment for himself and within the team. Anthony’s archetype is a collaborative tweaker.

[7:16] Collaborative thinkers pull ideas and perspectives together. Tweaker’s edit, evolve and adjust. Big innovation is just one little tweak away. Anthony shares how knowing his innovator type has helped him as the leader of Footers Catering. Tamara shares that she’s an experiential innovator. Knowing your innovator archetype helps you to shine in your arena and use your time in the most advantageous way.

[12:19] How has the IQE Assessment benefitted Anthony’s team? What happens when you have too many of the same archetypes trying to innovate? They build their teams by selecting different types of innovators. This helps to balance out the team.

[18:18] When you pull the right people into the team and create balance, they challenge assumptions and help to overcome barriers. Anthony shares how a team member took the IQE Assessment and had triggers in the futuristic. They ended up putting her in charge of the food presentations, and she’s very successful in her new assignment using her futuristic strengths.

[21:12] Why is it so important to allow people to innovate in their own way?

[22:18] How can your power triggers become barriers? Anthony believes that if you back down from struggles, you won’t ever have an opportunity to be awesome. Tamara shares that people need to know that it’s OK to make mistakes.

[25:08] Tamara shares an experience about how an incorrect link to the IQE Assessment was emailed out. They used this mistake as a great learning tool.

[27:34] Awesomeness is one of Footer’s core values. The whole team embraces awesomeness. Customers feel the awesomeness in their service. Tamara reminds listeners that the culture is the foundation of success.

[30:44] When you understand your innovator archetype it also helps you know when and how you need to collaborate with others. Tamara challengers listeners to take the IQE assessment and discover how you can perform at your best.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

IQE Assessment

Footers Catering

48. 1779: How To Shake Up A Legacy Industry By Removing The Unnecessary Complexity With Rob Levin
http://launchstreet.libsyn.com... download (audio/mpeg, 45.92Mb)


In innovation, we often talk about launching an idea but we don’t spend nearly enough time talking about sustaining and growing our ideas, or businesses. In fact, that's where the failure happens. For this episode of Inside LaunchStreet, I wanted to bring to you insights not just on launching but on sustaining, growing and scaling your brilliant ideas, both inside organizations and as entrepreneurs. With that, I talked to Rob Levin of PrintFly. You may know them as RushOrderTees.com or College.Ink. As their president and a serial entrepreneur, he's done a brilliant job of stripping away complexity to build a successful and scalable business. We dig into why it's easy to launch but harder to survive, how knowing what business you are in really matters (it's not custom tees), and how business is like sports.


Key Takeaways:

[2:10] You might be surprised to learn that Rob recently started competing in Jiu-jitsu.

[4:03] Get introduced to the ‘plus, minus, equal’ Jiu-Jitsu concept. This amazing concept is as powerful in the business world as it is in Jiu-Jitsu. Find out why Rob believes that it if you just train with someone that’s your equal, you will never get any better. This applies to the sports world but also to the business world.

[9:01] Listen in to find out how and why Rob left the financial commerce field and got involved in Printfly.

[12:36] Rob shares some advice regarding how you grow a business and differentiate in a cluttered category. Businesses have to have some different qualities that make them stand out from the competition. Printfly brings some unique qualities to the table. First, they have an obsessive focus on the customer. Second, they own the entire supply chain.

[16:50] How do you communicate differentiation in the market? Tamara and Rob talk about the importance of taking the worry out of the customer’s experience. The customers need to feel the trust. Tamara shares her experience with ordering custom made tank tops for her Crossfit competitions. Most often, she is uneasy and doesn’t trust that the order she’s expecting will arrive. Rob believes that when people find value in what you do, they’re going to buy on something other than price.

[23:03] Rob and Tamara discuss the importance of recognizing when it’s time to shift gears and scale. Rob uses the analogy of shifting gears on a car. It’s important to shift gears without losing what made you unique in the first place. Often business either scale too early or too late.

[25:27] Tamara points out that often the innovator won’t let go and find help. it’s tough to recognize when you’re in a pattern. You have to identify that you’re lacking the skill set, and need to get outside help. Rob talks about evolution. Evolution is not the survival of the fittest. It rewards the ability to adapt.

[27:57] How do you balance the complexity of the day-to-day while keeping an eye on adaptability?

[30:44] Where is customization headed?

[33:40] Tamara shares her recent experience renting a car. Often consumers aren’t voicing concerns and are just dealing with the frustration of business.

[37:06] Connect with Rob at Printfly, College Ink, Rush Order Tees and on Facebook.

[39:38] Rob’s final piece of advice is to go where the customers are. Find out what their problems are and figure out how to solve them.

[43:20] Tamara really loved the comment Rob made that everything looks so easy after the Olympics. The real dedication comes with growing the business and surviving it. In innovation, we often focus on the launching. It’s the staying in business where the rubber meets the road. Tamara challenges listeners to examine if your focus matches the stage of work that you’re in. And she asks for you open your podcast app and leave Inside LaunchStreet a great review.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Print Fly

Rush Order Tees Homepage

College Ink Homepage

49. 1778: What Thousands Of Entrepreneurs Teach Us About Success With JJ Ramberg
http://launchstreet.libsyn.com... download (audio/mpeg, 39.50Mb)


You know, being entrepreneurial and growing a business is tough work. It got me thinking, what are those either big mistakes or smart decisions entrepreneurs make time and time again? I mean, we aren't reinventing the wheel every time right? With that question, I brought JJ Ramberg onto Inside LaunchStreet. You probably already know who she is... host of MSNBC’s “Your Business,” which focuses on business and entrepreneurship and she is the founder of Goodshop.com. She is also author of the best-selling book It’s Your Business – 183 Tips That Will Transform Your Small Business. She also recently launched a podcast Been There. Built That, where she interviewed leaders of billion-dollar businesses. We have a great conversation about the challenges small businesses face today, and how to break through the clutter. She's helped thousands of businesses on her show and we find out some of the stories that even with all that experience surprised her.


Key Takeaways:

[1:58] You might be surprised to learn that JJ read the complete series of Game of Thrones before it was on HBO.

[2:55] JJ started Goodshop the same time she began appearing on MSNBCS Your Business. She noticed that she was experiencing the highest of highs and the lowest of lows. She learned that successful people stay confident even in the low lows.

[4:17] How do you stay confident in the low lows? JJ finds that the common threads among successful entrepreneurs are that they believe in themselves and are willing to take the risk. They weigh the risk and feel like it’s riskier not to take the risk.

[6:50] Tamara and JJ discuss that as your business gets larger, the risk gets bigger.

[8:46] JJ shares some of the challenges small business are currently facing.

[10:35] Tamara and JJ discuss the need for patents vs. proceeding to launch without a patent.

[11:40] JJ shares her top innovation advice for small businesses. It is that innovators should think about product innovation as process innovation. Take a good look at how everything is working as a company. First, strive for simplicity. Second, make sure that everyone understands company goals.

[13:54] JJ and Tamara talk about the impact of letting the wrong person linger. Sometimes, your A players on one level, are not your A players on another level. JJ shares that straight out of graduate school, she worked for cooking.com. She was the head of marketing and business development. As the company grew, she didn’t have the experience to run this growing department. The company had to hire someone that was more experienced to meet the increased demand for marketing and development.

[16:33] How do you set goals in a way that the entire company understands? It’s a conversation, repetition over and over. You must talk about what you are doing today and how it fits in with the goals.

[18:21] What does it take to break through the innovation noise?

[23:18] JJ talks about why innovation needs to extend beyond product development and why the focus needs to be on the business approach. She shares a story about a plumbing company. Their competitive advantage is the way they provide the service. JJ shares that Zappos has changed the customers shopping experience.

[24:52] JJ’s podcast, Been There, Built That, has interviewed CEOs from billion dollar companies. She has found that the founders all have one thing in common. They believe in themselves. John Foley, founder of Peloton, talked with JJ and said, ‘if it were all to fall apart, would my life really be that bad?’

[29:34] Connect with JJ at Goodshop.com and on Your Business. Buy JJ’s new book The Startup Club: The Big Idea, by JJ Ramberg, Melanie Staggs, and S. Taylor.

[31:42] JJ is currently excited to launch her website and is excited about her recent book release for entrepreneurial teens.

[32:20] Listen in to find out if now is a good time to start a business.

[33:10] JJ’s final piece of advice to LaunchStreet listeners is to find a trusted team of people that can give you advice. You can shortcut your learning curve if you ask questions. She believes that most people don’t mind sharing things they have learned.

[36:56] Tamara shares her ‘a-ha’ moment of this episode. It’s that it’s important to identify if it’s riskier to innovate or riskier not to do it. She challenges listeners to stop and think about the risks of not moving forward with your innovation.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:



It's Your Business: 183 Essential Tips that Will Transform Your Small Business,
by JJ Ramberg, Lisa Everson, and Frank Silverstein

50. 1777: Making Innovation Tangible And Results Driven With Anthony Lambatos
http://launchstreet.libsyn.com... download (audio/mpeg, 37.62Mb)


Part one of my conversation with Anthony Lambatos, President of Footers and IQE Partner. We do things a little differently for this episode. Anthony and I go deep into how to make innovation tangible. He shares how the rewards programs, voluntary committees, and the IQE assessment help him make innovation something that happens every day. We also talk about how setting expectations around the J-curve of innovation helps ensure the naysayers don't win and recognizing the power in the 80% rule — something you'll definitely want to consider after this interview.


Key Takeaways:

[2:30] You may be surprised to learn that Anthony has a separate sports bucket list.

[5:09] How do you create a great place to work? Anthony and April’s original goal was to do just that! Part of their mission statement is to make it better every day. They utilize voluntary task forces to help make things better.

[9:36] How do you move the shift past, one more meeting, and get them excited to join a task force? The fact that it’s voluntary is huge. It’s something that they genuinely care about and challenges them to work on something new.

[11:55] How do you pick what’s worthy enough to be a new project?  It’s driven by the strategic plan and the eight company directors. Each director is in charge of an area from the strategic plan. Ideas also come from our team.

[14:38] Anthony employee’s efforts are rewarded by submitting requests for team members to earn Jimmy bucks. The playing field is level in that every employee can submit the request. Tamara talks about the importance of celebrating the behaviors, stepping up, and trying something new. It’s when you only focus on the outcomes that innovation fails.

[17:10] Get introduced to the 80 percent solution, and find out how it’s opened the door to a lot more progress. Anthony talks about failing three times to automate the pack list and about the lightbulb moment about letting go of perfection. We focus on making it better. Our acronym, MIBED, is our internal branding within our team.

[20:50] We tend to focus on the 20 percent because it’s glaring. Everybody can see that this part isn’t working. Productivity doesn’t go in a straight line. Anthony shares the “J” curve.

[24:02] Tamara often shares in her keynote addresses that it gets harder before it gets easier. Setting expectations at the front end is so important to get through that “J” curve. Anthony shares that it’s important to point out what the inconveniences will be and how the team will work through the problems.

[25:24] Anthony and Tamara discuss the importance of failure. Anthony believes that the task forces are a safe place for employees to throw out all ideas. Challenging people to be open with their ideas is essential. He likes the team exercise, Look for Ways.

He shares an example how a one-star review of Snowbird ski resort, was turned around and used as marketing tool.

[28:12] Footers, comes out of the gate differently. At the base of that, is the motto Make It Better Every Day. How has this view impacted your culture, innovation? Anthony shares that Thomas Edison didn’t invent the light bulb, Others had invented it before him. Edison invented the first commercially viable light bulb. Anthony believes that the key to innovation is making small incremental movements that will make it better.  Innovation is tangible and manageable. Tamara talks about rearranging the box, instead of getting out of the box.

[32:42] The secret sauce to a great culture is to genuinely care about the people that work for you, and in turn, the people want to do a great job. Anthony feels it’s also important to give the team opportunities to grow and improve.

[34:17] Tamara encourages listeners to pick one action point that Anthony talked about and implement it today.


If you are ready to:

get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Footers Catering

IQE Assessment

51. 1776: How To Launch An Innovative Product In A Traditional Industry With Jonah Lupton
http://launchstreet.libsyn.com... download (audio/mpeg, 41.26Mb)


There are many factors that make or break the success of a new idea, especially an innovative one that bumps up against a traditional industry. There are two big factors I wanted to address with our guest today, Johan Lupton, creator of SoundGuard, soundproof paint. First, how to solve a big enough problem that you create a massive market for your product, and second how to actually leverage instead of fighting the traditional players in the industry. We dig into Jonah’s mistakes, successes, how we thought differently about where his product fits in the bigger picture and why staying focused on who you serve is key.

Key Takeaways:

[1:29] You may be surprised to learn that Jonah spent 8 years working in the investment industry. Also, he’s never been to California!

[3:24] Jonah left the investment industry and began trying to solve the problem of hearing his neighbor’s kids in the townhouse next door. He set out to create a noise blocker paint that looked nice as well. This began his journey of creating SoundGuard.

[7:44] Jonah built a partnership with the lab to help him build the paint. He knew that he needed expertise. Tamara reminds listeners to know your lane.

[10:27] Find out what lessons Jonah has learned along the production journey. Tamara points out that Jonah figured out how to identify the qualifiers that will take the unnecessary fear out of the conversation.

[15:32] Jonah has had great success in sending cold emails. He’s getting a great response because the subject line addressed a need. Tamara tells about a new idea of drone window washing. The biggest challenge the inventor is experiencing is inertia. Moving to something new is often a big hurdle. Jonah shares how he moves past the hurdles of new construction.

[19:22] What kind of proof do customers need? Is having faith in the product enough? Jonah shares his experience that he declined painting an elevator shaft because he didn’t have the proof that the paint would stop vibration sounds. Some projects, you just have to say no to. Johan pointed out that he has to stay in his lane and focus on the sweet spots of his product.

[23:32] Listen in as Jonah talks about how his dream and focus for SoundGuard has changed along the way.

[26:00] Tamara introduces listeners to innovation on demand, a course to help entrepreneurs create a kick-ass one-page business plan and a commodities no competition zone.

[28:26] What sustained Jonah during the two-year product launch? How did he keep the motivation and drive going? Tamara reminds listeners that you have to have faith in yourself and believe in your product during the uncertain times.

[34:40] Connect with Jonah at Soundguard.io or Google soundproof paint.

[34:59] Jonah gives advice on how to launch a revolutionary and defendable product. He advises that you don’t always need a co-founder. Other specialists can help you fill this space.

[36:41] Tamara challenges listeners that live in shared spaces to tell your manager/owner about Soundguard. Jonah offers a $1,000 referral fee if you can help him land contracts.

[38:35] Jonah reminded Tamara that you can battle the status quo. Yet, figure out a way to leverage the system, be complementary, and still be disruptive. Ask yourself, how can I leverage the system to my benefit?


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

SoundGuard Homepage

52. 1775: Using Structure To Foster Innovation, Not Hinder Innovation with Michael Arena
http://launchstreet.libsyn.com... download (audio/mpeg, 43.26Mb)


Structure and innovation — can they work hand in hand? Can a big company teach us more entrepreneurial spirits about innovation? Michael Arena, Chief Talent Officer at General Motors talks about just that. He shared how he thinks differently about his work and what GM does to stay innovative, as well as his mantra "positively disrupt or be disrupted." We also talk about the importance of scaling and why that matters no matter your size. Whether you feel like you are a cog in a big wheel or the sole innovator, this podcast has some interesting lessons around how structure can foster innovation, not hinder it.


Key Takeaways:

[1:41] Listeners may be surprised to learn that Michael’s garage is full of motorcycles, not cars and trucks.

[3:09] Michael’s vision for talent at GM is that GM needs to get the best people. He defines talent acquisition, building a robust talent pipeline, and making sure people are fully engaged so that they are leveraging all of their potential. “We are unique in the fact that we do a lot of work around social capital.”

[4:29] How does Michael define the ‘best people’? How do you know that people are in the right role?

[7:11] Social capital is defined as people who you have established trust with. Michael shares that he would rather have someone in the center of the network that can leverage what they know. What makes someone great at leveraging the network? Rob Cross researched organization network. He studied fast movers, people that migrate to the center of the network. He found that fast movers are givers, they help other people, they know that it’s about the team. Fast movers help others be better at what they do. Tamara questions LaunchStreet listeners if they are on the center or on the edge of your own network?

[10:36] Michael believes that today’s organizations need to embrace the mantra, “positively disrupt or be disrupted.” Today, it’s all about speed, swiftness, and agility. Would you rather be disrupted or be the disruptor? Tamara shares that when you aren’t the one disrupting, it takes you by surprise.

[13:00] Listen in to find out why you actually need canaries in the coal mine, people on the fringe of the network.

[14:45] How do you leverage the people on the fringe? Why do you need both external and internal bridges? The first thing an innovator wants to do is to go to the top of the organization and get credit. MIchael believes it’s the dumbest move you can make. You are much better off to find a credible friend that will advocate for you. People will listen and the idea will be energized.

[17:43] Tamara shares that Inside LaunchStreet has created Innovation on Demand. The videos that get watched the most are the ones about how to communicate your ideas. It’s not about the ego driving it, it’s about building the network to help you get your idea accomplished. Michael and Tamara discuss the “they versus them” group.

[21:25] Michael debunks the myth that you have to be startup to scale fast. He shares an example of a small company that was acquired by a very large organization. The smaller company was very unhappy. After relationships were built, they were able to scale the concept over the larger marketplace.

[23:18] Michael believes that you have to disrupt traditional models to scale quickly. You must start to think bimodally, cross-functionally. He talks about discovery connections and development connections.

[27:24] Michael compares launching an invention to an airplane taking off into the wind. Tension helps to build better innovation.

[31:36] Michael shares some nuggets from his new book, Adaptive Space: How GM and Other Companies are Positively Disrupting Themselves and Transforming into Agile Organizations. Companies share both tensions to produce and deliver and adapt and innovate. It’s important to make intentional connections in different intervals in regards to different timing. Discovery, development, and scale each need their own timing. Agility is so critical.

[35:18] Is there one person that owns the whole process of discovery, development, and scale? Tamara talks about the one-way tennis match.

[38:56] Connect with Michael at Adaptive Space and on LinkedIn.

[39:43] Michaels final piece of advice is to make the trade-off between ego and impact. You must be willing to let go of parts of it, the chances of getting it off the ground are much greater.

[40:34] Tamara reminds listeners that structure and innovation can work hand in hand. She challenges us to find the gaps in structure and processes and start to innovate. She shares Southwest Airlines Rap as an example of structured innovation.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Adam Grant

Michael's Linkedin articles

Derek Sivers Ted Talk

Charles OReilly Ambidexterity

Adaptive Space: How GM and Other Companies are Positively Disrupting Themselves and Transforming into Agile Organizations, by Michael Arena

Southwest David Rap

53. 1774: How To Be a Power Player In The New Economy with Magdalena Yesil
http://launchstreet.libsyn.com... download (audio/mpeg, 37.92Mb)


Yesterday someone asked me, “Tamara what are the rules of the new economy?” I get that question a lot. How do you get ahead? How do you become seen as a power player in your work? With that question in mind, I had Magdalena Yeşil on Inside LaunchStreet. She is a seasoned Silicon Valley Investor (one of the first in SalesForce), founder of several organizations and the author of Power Up! How Smart Women Win in the New Economy. We chat about everything from taking criticism and using it to get better to being a valued voice when you aren’t the most seasoned one of the team.


Key Takeaways:

[1:35] You might be surprised to learn that Magdalena eats all day long!

[2:49] Find out how being comfortable with being an outsider helped Magdalena to get ahead in the startup venture capital tech world. She learned early to not focus on your differences, but instead to focus on your similarities.

[4:09] How can you leverage being an outsider? Attitude makes all the difference.

[6:26] If you focus on being liked, you have given a lot of power to the other side. If you focus on how good you are about playing the game, it’s all on you. It’s your own skill set. No one else can define you but you. Magdalena shares her childhood story about how she focused on playing the game.

[7:27] What does it mean to be a smart woman? What is the new economy? Magdalena has the answers to these questions in her book, Power-Up! Don’t let the title fool you. The same principles taught in the book apply to men too.

[10:17] Magdalena shares that the book opens with the theme, The Power to Flow. She shares a Turkish custom has been influential in her own life. When someone departs on a journey, the whole neighborhood throws buckets of water on the person. It symbolizing going around the obstacles in the journey and finding the cracks in the rocks for the water to flow through. Tamara reminds listeners to pause and see the water flowing in your own life, giving you power to overcome obstacles.

[12:33] Magdalena shares how to jump over some workplace hurdles. Get introduced to the delicious “f” you attitude. She shares her personal experience of her engineering design review meeting. Her attitude left a tremendous effect on her boss and coworkers.

[16:00] Her ability to remain unflustered and being open to feedback allowed her to improve her design to see success. After the meeting, the men felt like they could continue to give her feedback because she was open and genuinely seeking feedback. We grow by asking for feedback, accepting it and making yourself better.

[18:35] Magdalena shares a powerful strategy for when someone steals your idea at a meeting.

[22:41] What myths can hinder career progress?

[25:21] Is it more important to have a thick skin or be a flexible player?

[26:35] Listen in to find out why having women in the workplace is a competitive advantage. Diversity helps companies receive input and positivity impacts the bottom line. There has to be diversity to really understand what the customer will be doing with our product.

[28:14] Magdalena defines the new economy as any field that’s touched with technology.

[29:45] Innovation does not have a standard formula. Innovation often comes from looking at a problem and saying, “How can I solve this in a different way?” Everyday, Magdalena asks herself what would be the highest leveraging achievement today? She doesn’t leave her office until she has completed that task. Prioritization opens the door to innovation.

[32:21] Tamara believes that we tend to solve yesterday’s problems. We have to figure out ways to look into the future of where we are headed. She advises listeners to look for entrepreneurs that are out there trying to change the game.

[33:57] Connect with Magdalena on her homepage, Twitter, Facebook and on LinkedIn.

[34:26] Magdalena’s final piece of advice is that it’s never to late. Her mother got her first job at age 63. It’s never too late to launch a new career, or to do something you’re not familiar with. It’s never too late to do the exciting stuff you have always wanted to do.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Broadway Angels


Magdalenas homepage

Power-Up! How Smart Women Win In The New Economy, by Magdalena Yeşil

54. 1773: How To Build A Culture Of Experimentation
http://launchstreet.libsyn.com... download (audio/mpeg, 25.92Mb)


Do feel like you spend all your time preparing presentations? And even with all that time spent, it feels like none of the ideas you spent all that time of move forward? You aren’t alone. It’s the presentation loop and it's got to stop. Tatiana from KFC asked me how she could get out of the presentation loop and into what I call the “culture of experimentation.” This is where ideas get to breathe life, where you test out the real viability of your thinking. It’s where you stop presenting and start bringing ideas to life. It’s what truly innovative companies do. My co-pilot and I dig deep into the difference and how you can make that transition too.


Key Takeaways:

[1:22] Tamara believes that the presentation loop squelches innovation. Tamara and co-pilot, Connie Warden, discuss how to get out of the loop so that you can create a culture of experimentation.

[3:10] Tamara recently delivered a keynote speech at the Women’s Foodservice Forum. Tatiana, from KFC, asked, “How do I get out of the deck loop”? Connie asked what a deck is. Tamara describes that a deck is basically a presentation or Powerpoint. The girls discuss the importance of using lingo that your audience understands. They also bring up that it’s so important to ask questions if you don’t know what is being talked about.

[7:00] Tamara believes that when we are stuck in the presentation loop that ideas go nowhere for two reasons. First, we spend all of our time presenting and none of our time doing. Second, It’s hard to gauge the viability of an idea on paper. If we can cut out some presenting time and spend time doing, we will know the viability of the idea and we will know where to spend our time. Connie talks about author, Robert Holden. People are taught to innovate but oftentimes aren’t even sure what idea or problem they are supposed to be working on. Tamara shares that a top retail executive recently came to her but didn’t know how to operationalize innovation. He lacked a focus on how to lead his team in innovation. The focus needs to be on shifting with the market, and harnessing change.

[10:55] How can you get into a mode of experimentation? Tamara shares how Inside LaunchStreet brought Innovation on Demand to life. Connie shares that you have to have courage and that you don’t go from idea to perfection all at once. Tamara and Connie talk about Connie’s idea about stress relief in a box. The first launch never looks like your the idea you envisioned.

[14:48] You can’t go from a Powerpoint to the perfect launch. Tamara thinks that if you can get out of presentation mode, you can move forward. It’s so important to build your idea. People can give response and feedback to physical ideas much easier than a piece of paper. If you can present the model and feedback, you can bring your idea to life much quicker. You are providing validation as to why this idea should move forward.

[16:46] Connie and Tamara discuss the need for courage. You have to be comfortable with people poking holes and not take it as a personal attack or negativity. Get those people to help you fill the holes. Take the feedback from the marketplace and use it to move forward, not shut you down.

[17:04] Find out why you need both “yes anders” and “no butters” to bring your ideas to life. People often shoot down ideas because of how the ideas is presented. Tamara encourages listeners like Tatiana to just do it! Build it, get feedback and then incorporate that into your presentation. People just need to see the difference between presentation and experimentation.

[20:12] It takes courage and a willingness to accept that you’re the first to shift change. Tamara shares that Inside LaunchStreet has developed their own Shark Tank. They each get $50 to experiment and bring an idea to life. Then, they vote on who moves on to the next stage. The ones who move on, get more money to continue testing viability.

[21:44] Tamara encourages Tatiana to think small scale, think consistency and to have courage to be the first one to try it.

[22:02] Tamara challenges listeners to build out their idea. Actually bring it to life and get feedback. Go to Inside Launchstreet to help you get started.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

55. 1772: Strong Leadership Speaks To The Heart, Not The Head With Art Coombs
http://launchstreet.libsyn.com... download (audio/mpeg, 40.11Mb)


Have you ever wondered why some people are strong managers but some are strong leaders? What’s the difference? And why does having strong leaders foster a culture of innovation and having a strong manager leads to a culture of micro-managers? Fortunately for us, Art Coombs, CEO of KomBea Corporation, speaker and author of Human Connection: How the “L” do we do that? has some great experience and insights for us around this. He stopped by Inside LaunchStreet to talk about the importance of the “why” and help us distinguish between managing to the head and leading to the heart. He also has some great things to say about why even the sexiest spreadsheets never move people to action.


Key Takeaways:

[1:20] You might be surprised to learn that Art is like the modern-day Noah. He is raising two sons, two daughters and two horses.

[2:16] Art’s philosophy of strong leadership has always been to lead with the heart and manage with the mind. Listen in as he talks about the differences between management and leadership. Managers focus on the who, the how, and the when. Leaders focus on the WHY.

[5:59] Is it possible to be both a manager and a leader? Why do most true leaders possess authentic venerability? How does one become both a good manager and a leader? It all has to do with talking about the WHY.

[7:32] Art shares a personal managing failure example about his son’s homework. Art helped his son to discover the WHY in his life as they visit the local Wal-Mart at 2 A.M.

[13:08] Tamara reminds listeners that you need to give people room to self direct. In some ways, leaders have to focus on delayed gratification. Sometimes you have to do the things you need to do today for tomorrow’s benefit. Art suggests to give people the WHY and then step out of their way and they will figure out the how.

[17:46] Art and Tamara discuss why you aren’t motivated to go the extra mile until the heart is convinced that the head has it right. How does leading to the heart help to bring innovation, creativity increased productivity to the workplace? There has to be an emotional connection to the leader and those they lead.

[22:02] Art shares some tips to help create the human connection in the workplace. In this book, The Human Connection: How the L Do we Do That?, he talks about the 5 L's: Living, laughing, learning, leading, and loving. He shares a personal experience about a big mistake that he made and the response from his boss.

[27:32] Art and Tamara continue to discuss innovation. When people feel safe in their environment, innovation naturally sprouts like weeds. Art talks about how we create human connections that last. Great leaders are great cheerleaders. Communication is the key to inspiration. When you invoke an emotion, it goes straight to the heart. Art demonstrated strong leadership while working as a CEO in the call center. He used to dress up like Tarzan, and push a cookie, milk, and banana cart. Art was able to make personal emotional connections while talking to each employee.

[32:55] Art shares a story about Doyle, a worker that was consistently late for work. A co-worker helped Doyle recognize the WHY and that his behavior needed to change not only for work, but for life. Real leaders understand that we aren’t just dealing with assets. We are dealing with humans. The person at home and the person in the office are one in the same.

[36:44] Connect with Art on Instagram, Twitter, Facebook or artcoombs.com.

[37:18] Art’s final piece of advice is that people don’t want to be managed, they want to be led.

[37:47] Tamara especially liked the part about how you should think about managing yourself and leading others. Help your team discover their innovation strengths by taking the IQE Assessment.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Human Connection: How The "L" Do We Do That? by Arthur F. Coombs III



56. 1771: How Authenticity Drives Work Engagement with Cathy Brown
http://launchstreet.libsyn.com... download (audio/mpeg, 89.39Mb)


Do you know what’s funny? We talk about employee engagement yet no one ever says, “I feel so engaged today!” That disconnect between what we focus on and how we talk about work got me wondering how do you really engage your team? With that question in mind, I asked Cathy Brown, director of Engage For Success, to join me to talk about her perspective that engagement is a social movement, not a definition and why fitting in is killing your leadership and innovation efforts and why bringing your whole self to work should be your number one engagement priority.


Key Takeaways:

[1:36] You might be surprised to learn that Cathy participates in moristunsa, an English traditional form of dance using bells, sticks, and handkerchiefs.

[3:01] There are many definitions of engagement. Listen in to find out how Cathy defines engagement.

[4:41] What does it mean to bring your whole self to work? What does that look like?

If you’re holding back from being who you really are, you cannot bring your best self to work. Tamara shares that her red ‘power suits’ were not allowing her to be who she really was.

[8:04] How are so many employees feeling disengaged? Cathy quotes that about 30 percent are engaged and really like their job. About 31 percent show up and think that work is OK. And, about 30 percent are totally disengaged, making themselves ill, unproductive, and exhibiting toxic behavior. She believes that the problem is that often we just don’t know what to do to change work engagement.

[10:15] The founders of Engage for Success, David MacLeod and Nita Clarke, performed research to find out what characteristics highly engaged, high performing teams possess. You can find the MacLeod report listing the four enablers of engagement here. First: There’s a strategic narrative that’s living and breathing. Employees know where they fit into the story. Acknowledge the history, the present, and where the employees fit into it. Second: Engaging managers do three things well. They can focus you on the task, trust you to deliver in your way, (they treat you as an individual) and they deal with things that come up quickly. Cathy shares a story that shows the power of managers learning each employee’s names.

[15:49] Third, employee voice, How do people feel about giving you their views? Is their voice welcomed? Do they feel safe? Tamara talks about the black hole that employee’s voices often disappear in. She reminds listeners that you don’t have to take every piece of advice, but do you need to explain what happened to the advice that was shared and why you aren’t taking the advice.

[17:44] Fourth: Organizational integrity. Understanding the values and behavior that are expected. There needs to be trust that the behavior that’s seen is congruent to the values that are exposed.

Cathy talks about Glassdoor and the importance of positive advocates on your staff.

[20:13] Cathy shares a personal story about her working in the IT industry. She understood her role and importance of her job. A good strategic narrative tells each employee WHY they are each there. Employees need to help form strategy and move the narrative forward. Tamara reminds listeners that it’s the front line staff that has lots of the most valuable information.

[23:08] Why does Cathy call engagement a movement?

[24:32] Cathy talks about the third of people that are disengaged with their job. It’s important to know how to go in and change the behavior into a more positive one.

[28:00] Find out the connection between the employees that are engaged and like their job and innovation. (8 enablers of innovation diagnostic map)... There’s a clear relationship to being able to be yourself and innovate. Tamara adds that you must be vulnerable to innovate.

[29:30] How does the culture of innovation contribute to engagement levels?

[30:22] Cathy took the IQE Assessment and her innovator archetype is ‘instinctual risk-taker.’ This means that she connects the dots in new and meaningful ways and is willing to go to new places. How have these skills helped her in her career? Cathy was willing to take problems to upper management and identify where she saw things that needed to be fixed. Tamara reminds listeners that often that means stepping up to places that others haven’t gone yet.

[35:11] Connect with Cathy, and join the newsletter at Engage for Success.

[35:33] Cathy challengers listeners to say thank you today. This is a super positive step that will help with engagement.

[35:57] Tamara believes that fitting in is killing innovation efforts. It’s so important to give people room to be different. She challenges listeners to take the IQE Assessment and then strive to accept and embrace each other’s unique differences.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

MacLeod Report

Engage for Success Homepage

IQE Assessment


57. 1770: Unlock The SuperPowers That Are Already Inside Of You With Mark Henson From SparkSpace
http://launchstreet.libsyn.com... download (audio/mpeg, 45.32Mb)


Do you ever think to yourself, “I wish I had a super cool super talent” like an athlete or a celebrity? I know I've thought that too. Envy sets in and I start to feel inadequate. And that’s why I had Mark Henson, author of Ordinary Superpowers, lifelong entrepreneur and the founder of Sparkspace — a unique and exceptional business retreat center in Columbus, Ohio — onto Inside LaunchStreet. He broke down the “only special people” have superpowers myth. In fact, he’ll help you understand how to unlock your Ordinary Superpower. Why ordinary? Because it's probably something you do every single day. In fact, it's so hardwired into you that you may not even see it. He also will help you understand how unlocking your Ordinary Superpowers equals having a greater impact on what matters to you, the people around you. He also shares how the badge of being busy is sucking success out from under you and why living to your Ordinary Superpowers gives you a super-ordinary life.


Key Takeaways:

[2:41] You might be surprised to know that Mark spun the tunes as a local radio DJ.

[3:40] Why did Mark title his book, Ordinary Superpowers: Unleash the Full Potential of Your Most Natural Talents? Why do we often overlook our own superpowers? To us, they just feel ordinary — things like talents, abilities, and skills that allow us to help the most people.

[6:20] Mark shares his ordinary superpowers: exploring new things, simplifying things, communicating through writing and speaking, and including the unincluded.

[6:52] Listen in to find out how you discover your superpowers.

[9:04] How does identifying your superpowers change how you act day to day?

[10:47] Put your first and best efforts into the work that best fits your superpowers. Focus on the things that you have the greatest impact on. Mark shares a personal experience about domestic duties in his household. We often get into habits and don’t think to ask someone else to help out for a while.

[13:58] Mark and Tamara talk about how being busy has become a badge of honor. It leads to the monkey mind thing. The hardest thing is just to sit and ‘be.’

[16:41] Why do we get out of alignment? We have been taught what success looks like. But, often, the path doesn’t align with what our superpowers usually are. Mark shares an experience about advancing with a previous job. His advancement didn’t allow him to use his superpowers, and he was miserable.

[19:22] Superpowers are as vast as there are people in the world. Your superpowers are yours and yours alone. They are like your fingerprint. Some are unique powers like extreme organization, empathy, seeing unmet needs and acting. Tamara identifies her superpowers as being able to see opportunities, communication, seeing things differently, and simplification.

[21:37] There’s a four-part test outlined in Mark’s book that can help you determine if you have identified your unique superpowers. Does it come naturally to you? Do you have an elevated skill or talent above the circle you spend time with? Does it have a positive influence on other people in some way? Does using that power give you energy back?

[24:25] Tamara challenges listeners to buy Ordinary Superpowers, and identify what things people see as your strengths. A good way to identify your potential superpowers is to watch for areas that people ask for help.

[25:23] There’s a chapter in the book titled, “Understanding Your Default Operating System.” Mark shares that the operating system is the underlying system that keeps everything running. Mark thinks that our superpowers are the system that happens by default. Learn how there’s both a light and dark side to superpowers.

[30:19] How does tapping into your superpowers help you lead a superpowered life? It’s all about being authentic to who you are. The first step is to identify your own ordinary superpowers.

[32:15] Does everyone out there have ordinary superpowers?

[34:01] Mark shares that when you identify your authentic self, pure creativity can come out. Tamara reminds us that innovation isn’t about the outcome, it’s about the process. Mark took the IQE Assessment and his archetype is a risk taker imaginative. This helped him to start a successful business. He has reentered his risk-taking arena and continues to fill in the gaps.

[38:10] Tamara reminds listeners that you don’t have to be an ideal fit for everybody. She talks about the perspective of putting your heart and soul into creating something and compares it to the Hollywood movie making business. Tamra and Mark discuss putting your best efforts into making what makes you happy.

[40:55] Connect with Mark here, on Facebook or at A Superpowered Life.

[41:33] Mark challenges listeners to read the poem, Our deepest fear, by Maryanne Williamson. “It is our light, not our darkness, that most frightens us. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you.” He believes that you will have the biggest impact by being 100 percent YOU!


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Ordinary Superpowers

Sparkspace Homepage

IQE Assessment

Superpower Summit

How I Made This Podcast

Our Deepest Fear Poem

58. 1769: Top 4 Innovation Myths That Are Sabotaging Your Efforts
http://launchstreet.libsyn.com... download (audio/mpeg, 102.77Mb)


When trying to be innovative, do you ever feel like you are just running in place, expending all this energy and not getting anywhere? It could be because you have bought into some of the prevailing innovation myths that are actually sabotaging your efforts. In today’s Q&A session on Inside LaunchStreet, we delve into the top four myths and how to avoid them. Listen in and I bet you'll find that you are probably engaging in one or several of them. No worries, after this podcast you'll get out of those innovation traps and into innovation that ignites impact.


Key Takeaways:

[:44] Maureen Berkner Boyt, of Moxie Exchange, asks, what are the biggest myths in innovation that we are all buying into that are sabotaging our work? Tamara believes that we are not only buying into them, but actively engaging in one or more of these myths.

[1:33] Join us on Inside LaunchStreet, as Connie Warden joins Tamara and they discuss four myths that sabotage innovation. First, you must think outside the box to be innovative. Second, innovation is for the select few. Third, innovation is for a certain time. Fourth, when you’re successful, keep doing what’s working and not innovate.

[3:44] Myth #1. You must think outside of the box to be innovative. Get introduced to Tamara’s term, ‘ridonculous’ as they talk about thinking outside of the box. Find out why innovation often goes nowhere. Connie talks about the term,”Houston, we have a problem.” Apollo 13, is a great example of thinking inside the box, shifting and rearranging what you already have.

[6:21] Tamara highlights examples of companies who have shifted and rearranged successfully. Anythink Libraries, has become a place of discovery. They have elevated the library experience.

[11:02] Tamara shares the book, How The Cadillac Got Its Fins: And Other True Tales from the Annals of Business and Marketing, by Jack Mingo. She tells about the successful rise of Greyhound Bus. Connie and Tamara discuss the image of taking public transport and the importance of flipping the box to bring public transport back into popularity. Domino’s Pizza successfully rearranged the box by owning their problems and innovating.

[15:18] Myth #2 Innovation is for the select few, Connie talks about her friend, Keith. He helped his dentist innovate while sitting in the dentist’s chair. The IQE ASsessment was created to bring to dispel the myth that only a select few can innovate. Connie’s IQE is a tweaker, continually making little shifts, until innovation is successful. Tamara’s IQE is an experiential risk taker. That means that she innovates by being uncomfortable. She must build things, to see things. It’s so important to work within your innovation strengths.

[19:47] Connie brings up the idea that most people want to conform. Humans want to be liked, so we conform too much. She shares her experience of a flight attendant. She could tell how people would behave depending on what city they were flying out of. It’s important to bring awareness to the role that we are currently in. Tamara challenges listeners to let everyone innovate in a way that works for them. Leaders need to motivate the team to show courage to innovate in their own way.

[23:29] Myth #3 Innovation is for a certain time. Tamara thinks that innovation is a mindset, it is not a point and time exercise. Our best ideas may already be created. We just need to find them. Tamara shares a personal story about the roadblocks of getting through her ‘to do’ list. In the process of working through the list, she had shut her creative brain down. We need to validate our brains and continually prime the pump.

[28:57] Intuition doesn’t happen just between 8-5. Connie shares an experience about buying coffee for her kids. It’s important to take the intuition from your mind and just deal with it. Tamara reminds us that when intuition flows, it flows. She has a small bucket on her desk that she uses to store her intuition. Be open to listening to your intuition.

[34:49] Myth #4 When you’re successful, keep doing what’s working and not innovate. Connie and Tamara discuss the demise of Sears, Kodak, Blockbuster, Radio Shack, Blackberry, Pan Am, and KMart. These were all once leaders in their category. The marketplace changed and shifted, and these companies did not. Connie chimes in that things are changing at a much quicker rate than before. Tamara share the success of Starbucks and that they recognized that they were getting complacent. You cannot rest on your success.

[38:02] Do you need to be constantly changing and innovating as humans?

Is it possible to change too much?

[40:45] Tamara recaps the four myths of innovation.

[42:00] Tamara challenges listeners to visit the blog and look for the ways you can engage today in smart innovation practices.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Moxie Exchange Webpage

IQE Assessment

59. 1768: How To Thrive In The New Economy With Billee Howard
http://launchstreet.libsyn.com... download (audio/mpeg, 39.66Mb)


I was sitting in the common area of the WeWork, where we office, and I overheard the most fascinating conversation. They were talking about how they were struggling because it felt like nothing was behind the curtain in business anymore, that the customer wanted to know everything about you — not just if you had a good product or service, but everything — the good, the bad, and definitely the ugly. And you know what, they are right. Transparency is a must if a business wants to thrive. So, that’s why I asked Billee Howard to come on Inside LaunchStreet and share her insights. She is the author of We Commerce — an incredible book about the new economy and Founder + CEO of BRANDthropologie Media, a firm identifies the most powerful collision point of culture and commerce for each client to create captivating story-driven experiences that drive emotional and authentic engagement. I think you’ll find our discussion — around what it looks like to thrive in the We Economy and why having a purpose is as important as a product — valuable. I thought our convo about why the heart matters more than the mind was super insightful.


Key Takeaways:

[2:24] You might be surprised to know that Billee creates in the kitchen while listening to the music that a seventy-year-old man would enjoy.

[3:51] Billee specializes in harnessing creativity to solve business problems. How is using creativity different in solving problems?

[5:26] Find out why Billee believes that storytelling and creativity are the currency of business in the new economy.

[7:24] Listen is as Billee talks about the ‘me’ to the ‘we’ shift in business strategies. Get introduced to Billee’s definition of a ‘we’ economy.

[9:30] Why is storytelling more important than ever? People no longer want to have just transactions with brands. They want to have interactions and experiences. Tamara reminds listeners that it’s easy to get the transaction done, but you have to be more thoughtful to build an interaction.

[12:04] Why do businesses often stop short of emotional satisfaction? Billee shares that Seventh Generation is delivering on their business purpose. They are leaving the world better than they found it for seven generations to come. Tom's Shoes is also hitting it out of the park with the meaningful interaction they play in the community.

[15:25] Is there a connection to your team internalizing your business purpose and bringing creative ideas to the table? Culture is everything today.

[18:09] Tamara shares that Inside Launchstreet holds a quarterly campfire where they eat S'mores and share stories. This has created a powerful ‘we’ culture.

[19:47] Billee talks about using the power of technology with the creativity side of marketing. There is a tremendous amount of opportunity to connect customer emotion to brand performance. Brands have a fifty percent increased likelihood of achieving the desired outcome if they infuse emotions into the process. Empathy is a critical component in everything that you put forward to the world.

[22:04] Tamara talks about growing up in a workplace where emotions were checked in at the door. She shares a story about her friend experiencing a powerful negative emotional reaction to a brand. Billee believes that business can no longer remain emotionless. Consumers want a brand to believe in.

[25:21] How do you drive engagement with your customer’s heart?

[27:00] Brands have become emotionally illiterate. People have not had a need for emotional literacy. Tamara and Billee talk about both Pepsi and Dove faux pas.

[29:13] Businesses consult Billee when they realize that purpose is no longer a marketing ploy. Purpose is a critical thing that needs to define a company’s future. The goal is to best capture customer emotion and connect with it in a way that’s going to really drive performance.

[31:31] Find out how did Billee became an IBM futurist. Tamara thinks that Billee’s archetype is instinctual collaborative on the IQE Assessment.

[33:49] Connect with Billie at Brandthropologie, on LinkedIn, and on Twitter.

[34:11] Billee introduces her book, We Commerce. She believes that you must have an appetite for change and disruption in order to be successful. Collaboration must be a part of business strategy. To be the best in the world, you must constantly push yourself to a place that you are uncomfortable.

[36:00] Tamara reminds listeners that ‘we’ commerce is not a flavor of the month. It’s how we should be doing business. Your purpose should be infused in everything that you do.

[37:30] Tamara asks listeners to write a review on iTunes if you find value in listening to InsideLaunchstreet.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Brandthropologie Homepage

We Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy,
by Billee Howard


60. 1767: A Change Model That Will Help You Innovate And Gain The Edge With Jurgen Appelo
http://launchstreet.libsyn.com... download (audio/mpeg, 41.80Mb)


The other day, I watched the Defiant Ones on HBO and it got me thinking. Why do some people seem to always be ahead of change while the rest of us are struggling to keep up? What thought process or system do they use that would help the rest of us? And with that thought in mind, I had Jurgen Appelo, author of How To Change The World and president of Agile Scales to talk about his Super Model of Change. We chat about how doing what we've always done, faster, isn't the answer. It's actually about how we need to decide to change faster. We also dig into how successful companies die because they are successful and how to create an idea virus (it's a good thing).


Key Takeaways:

[1:44] You might be surprised to learn that Jurgen’s first piece of artwork was published on his kindergarten teacher’s wedding invite.

[2:56] Jurgen calls himself a creative networker. Listen in to learn about creative networking. How do you turn knowledge into creativity?

[6:10] Why is teaching people “how to manage” outdated and irrelevant? Agility is applied to the entire businesses. Hierarchies are most successful when they are turned into networks of self-organizing people. Management is not going away, it’s simply turning into something different.

[8:10] Jurgen shares success of a small company in Paris that is ahead of the curve in management. They have self-organizing teams, people setting their own goals and using OKRs (setting targets for yourself). Time is set aside during business hours for employees to learn. Tamara believes that it can be to our advantage to be small, organized and agile.

[13:00] Legacy culture is difficult to leave behind. Companies change slowly. Individual behavior changes much quicker than companies. It is often easier to start from scratch with a startup company than wait for change within an existing company.

[14:38] Why is it so important to have an agile culture in business today? Survival nowadays means that we have to adapt faster to the changing environment. It is not just about doing things faster. It’s about deciding that what you’ve been doing isn't making sense anymore. You must do something different. Tamara reminds listeners that it’s about making the decision to change faster than what we have done in the past.

[16:33] The Innovator's Dilemma The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) helps readers understand that successful companies die because they are successful. At times, they don’t try the new, scary, risky things, and this brings on death. The time to be thinking about a new direction is when you have a lot of profit. Tamara tells people to watch the Defiant Ones on HBO. It tells the story about Jimmy Lovine and Dr. Dre realizing that they are big fish in a shrinking pond.

[19:14] Jurgen developed a Change Management Supermodel 3,0 It’s about changing behavior in organizations, and convincing the organization to move in a different direction. First, you need to dance with the system (PDCA cycle). Realize that whatever we try, the influence will go both ways. Second, change individual people within the organization (ADKAR model for change). Third, Ideas jump in the network from person to person. It’s called the adoption curve, or the idea virus. Fourth, Change is often initiated by the environment.

[22:44] Tamara asks if a creative cafe would be a good change in the environment for a board meeting? Use the environment to your advantage. How about using the coffee machine as a gathering place to discuss change? Tamara shares a story about walking into the grey cubicles of IBM. A tiny shift in our environment can make a huge difference in the change model.

[26:25] Jurgen discusses writing thank you cards in the form of a kudos box. A CEO in Poland told Jurgen that the kudos box was the best idea he has introduced. Employees love writing and receiving compliments from their peers. This helps the team to decide who is doing what well.

[29:59] Does having an agile culture inherently make the culture more innovative? Where does happiness fit into agility and staying ahead of the curve?

[33:14] Tamara brings up the fact that happier people contribute more and are more creative.

[33:28] Jurgen shares a tip to managing happiness. He really sees value in Tip #2, mind maps. Draw your name in the middle of the paper and begin mind mapping, writing whatever words come to mind that describe you. Then ,the team starts asking questions about your map. This is a fun, onboarding exercise to get to know each other better and make connections.

[35:48] Connect with Jurgen at his homepage, his blog, Management 3.0 and Agility Scales.com.

[36:25] Jurgen leaves listener's with a valuable piece of advice: Be weird, but not too weird. You need to be similar enough for organizations to believe in what you’re doing and have credibility. At the same time, your ideas need to be outside of their comfort zone, but within their stretch zone.

[39:13] Tamara challenges LaunchStreeters to do the mindmaps exercise with your team. She challenges listener’s to take the IQE Assessment. This will help you to understand how the mindmaps show up in their personal lives as well as their work. It will help you see a more holistic view of who each team member is and ideas of how to tap into their strengths.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Innovators Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change), by Clayton M. Christensen

Jurgen's Homepage

How To Change the World. Change Management 3.0, by Magdalena Wszelaki

Agility Scales

IQE Assessment

61. 1766: How Innovative People Go Further, Faster With Less With Matt Tumbleson
http://launchstreet.libsyn.com... download (audio/mpeg, 50.12Mb)


When do you think about marking off all the things on your to-do list? Things like making a doctor’s appointment, asking an online store where your order is, making reservations? If you are like me, it's at odd hours of the day when I then can't do anything about it. I hate it! Well so did Matt Tumbleson, founder of Teckst, a revolutionary technology in the customer service space. He stopped by Inside LaunchStreet to talk to me about taking risks and what it takes to be a successful disruptor trying to transform a legacy industry or organization. He dropped some wisdom bombs around how to innovate within constraints versus always fighting them and how caring about how you can help others feel and be innovative is more important than you being the lone innovator is the difference between feeling amazing and actually moving innovation forward. He ends with how partnerships equal buy-in.


Key Takeaways:

[3:00] You might be supposed to learn that Matt developed an obsession as a kid with airplanes. He grew up in Florida around all things NASA.

[5:07] Matt’s took the IQE Assessment and his innovator archetype is inquisitive imaginative. He excels in the startup world by tackling problems and constantly improving things. Matt talks about his vision for perfection and how he views ‘getting there.’

[7:26] What mindset can innovators learn from entrepreneurs like Matt? He believes that being able to take risks means that you potentially have a reward.

[9:22] Tamara and Matt discuss risks and question if it's necessary to take risks to the ‘max’ to create a change.

[10:39] What inspired Matt to start Teckst?

[15:35] Matt realized that people wanted to reach out but not by phone. He understood the need to create something that didn’t exist. He found himself thinking about many tasks he needed to do and started thinking about how to utilize texting.

[19:49] The inquisitive type comes out when Matt talks about innovating by asking questions. He also challenges assumptions and asks, what if? How would I do this when I connect the dots?

[20:08] What lessons has Matt learned while disrupting in a legacy environment? It’s not the people that don’t want to be innovative. It’s the legacy and the processes that are making it hard for them to move the needle. Matt believes it’s imperative to identify who the end user will be. We come together and connect the dots. The users will see their input manifest in the end result.

[23:24] Tamara reminds listeners that sometimes we have a box that we have to deal with. Matt wanted to be sure that with Teckst, he created something that was within the constraints of the users and the legacy systems. He partnered with his clients so that they are innovating too.

[25:44] Matt talks about his view of partnership and the overused 1+1=3 equation.

[29:17] Tamara reminds listeners that it’s so important to get buy-in. You can eliminate risks when there is no black curtain and everyone knows what’s happening.

[31:27] Tamara reminds listeners that risk can sometimes feel like raising your hand in a meeting and going against consensus. Matt teaches that you’re allowed to say no and issued criteria that everyone can all agree on. By allowing people to say no, that opens the door for improvements. We can move innovation forward faster.

[33:02] Tamara shares that in InsideLaunchstreet, people can come to her with a problem, but first they have to create three solutions. This allows innovative people to solve their own problems. Matt believes that you also need a forum to talk about what you did.

[38:15] Matt holds the title of CEO but relies heavily on his team of experienced innovators to help him innovate. Tamara points out that building a team builds trust and opens the door for innovation. What problems are companies experiencing when they reach out to Matt?

[40:36] Find our why Matt believes innovation is a key factor in today’s fast-paced marketplace. Tamara discusses the pitfalls of attempting to single out a certain group of consumers.

[44:48] Connect with Matt on LinkedIn, or text him at 917-971-3557. Or, use Teckst at 855-980-6848.

[45:45] Tamara digs into Matt’s innovative archetype. She asks Matt how being imaginative and inquisitive has helped him to achieve his final goal. Matt challenges listeners to brainstorm and think about what is the worst way to solve a problem. Start with a terrible idea, flip it, and you’ll have a great idea!

[48:25] Tamara challenges listeners to be the disruptor. Discover your innovator archetype by taking the IQE Assessment today. It starts with YOU.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

GrubHub Homepage

Teckst Homepage

62. 1765: How Collaborative Leadership Brings The Right Ideas To Life
http://launchstreet.libsyn.com... download (audio/mpeg, 34.04Mb)


I bet you know that there’s a big difference between collaboration and consensus — where even the best ideas get watered down into the worst. And that there’s a difference in when to gather input and when to take action. My co-pilot, Connie Warden, and I dig into all of that and more in this Q&A episode of Inside LaunchStreet. I also share the time I was in advertising when Steve, our creative genius, didn't show up and the rest of us lowly everyday people had to be the ones with the brilliant ideas. You'll be amazed at what happens when people are given the chance to add input and you'll be even more surprised at who has the best ideas. It's not who you think, that I promise. We also talk about what to do when it's time to stop gathering and start taking action. And all that relates to how to build a process and culture where collaborative leadership drives the right ideas forward.


Key Takeaways:

[1:01] Connie Warden joins Inside LaunchStreet to address a question from Jonah Grainger. He asks, is there such a thing as too much collaboration? Tamara believes that often we confuse collaboration with consensus. You never get to a decision because you’re trying to get everyone's decisions.

[2:54] Find out why Tamara and Connie think consensus doesn’t work. Tamara defines collaboration as the right people at the table, talking about the right things at the right time.

[5:56] How do you know when the right people are at the table?

[8:20] The mistake people often make is bringing the whole net of people and trying to reach consensus. It’s important to note their contributions and explain that you heard and value their ideas. Then, get the right team to move forward with the decision-making process.

[10:56] Tamara points out that often, the front line isn’t getting thanked or asked to provide input. Tamara shares an experience about a manufacturing company in Japan. Listen in to find out how the janitor solved the problem while standing on the train platform. Connie chimes in that it takes open-mindedness to value everyone’s opinion.

[13:28] Tamara and Connie discuss why the front line is often unseen.

[16:07] Tamara shares a personal story about when she was working on Madison Avenue. She was assigned the job of putting together a meeting between the creative genius, Steve, and the client. Find out what happens when Steve doesn’t show up to craft the creative strategy of the year. Collaborative leadership occurred without Steve!

[20:56] Without Steve in the room, everyone had permission to say the things they had all been thinking about. Connie talks about how much we work on our self-image, rather than what is authentically within us.

[22:22] Connie shares how her birthday Ninja story helped her to discover that your image isn’t important. It’s who you really are that’s important. Tamara reminds listeners that Connie was focusing on the wrong thing.

[26:44] Connie points out that we hide behind something, whatever we fear. We fear that we may not appear like we know it all. Connie and Tamara talk about the book, Braving the Wilderness. It’s OK to say, I don’t know it all.

[28:10] Tamara wraps up the conversation by saying that collaboration is a little bit messy. When you feel like there's too much collaboration, you have actually moved away from consensus. Follow the four phases of successful collaboration — One: casting the wide net. Give people permission to be vulnerable. Two: Have the right people at the table at the right time. Three: feedback loop. Helping people to feel valued and heard. Four: action/communication.

[30:06] Tamara challenges listeners to take real collaboration a test drive!


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Snack Food Business

The One Thing

Braving the Wilderness

Connie's Homepage

IQE Assessment


63. 1764: How to Minimize Uncertainty and Optimize Change Management With Jason Little
http://launchstreet.libsyn.com... download (audio/mpeg, 36.57Mb)


Does it ever feel like the marketplace is moving quickly outside your windows? Yet, the process you’re using inside those windows is moving slower than a turtle on a hot day. I know, I’ve been there — I totally get it. A lot of long-shooters feel this way. Sometimes, I feel like there’s this major disconnect between the change that we have to manage and how we manage it. It’s hard to truly innovate with a disconnect like that. So, Jason Little — author of Lean Change Management and the video series, Agile Transformation — came by Inside LaunchStreet to talk about how we can shake up our thinking and our processes to be more agile and innovate. We chat about how the key to lasting change isn’t about the processes you use — it’s actually about the people first — then, the processes. We also dig into why a set plan does not actually increase certainty and results — In fact, it decreases them. It’s not the plan; it’s the process of planning that minimizes uncertainty.


Key Takeaways:

[2:16] You might be surprised to learn that Jason knows a former guitar player of the popular American heavy metal band, Megadeth.

[3:20] Agile is a powerful tool in helping manage change; It helps you understand your market, your context, and focus less on the process and tools, and more on individuals and interactions.

[4:29] Why some companies have stayed so antiquated with their change processes: Uncertainty.

[5:19] Is the need for certainty keeping us from managing change well? Jason says our brains are not wired for uncertainty which makes it difficult to implement change.

[6:25] How do you make change happen when you don’t feel uncertain? Jason believes changes within a company happens the same way a social change is made; It takes a community rallying together.

[7:44] Everyone needs to see the same problem that you see for change to happen. It’s not about buy-in; it’s about people seeing the same problem that you see.

[9:16] Why we can’t manage transformations the same way we manage an infrastructure project: Change doesn’t follow those schedules.

[10:42] Companies need someone to “shake things up” when pushing for change, transformation, and innovation — not someone authoritative and well-organized.

[12:28] What we should take away from Agile, what works about it, and what challenges we should be mindful of when trying to implement this type of process.

[15:03] Jason’s powerful experiences of helping implement Agile with an organization, bringing about incredible change. It’s all about de-risking and fixing the initial problem, then adding and fixing the secondary aesthetics after.

[16:46] Jason believes that testing out changes as you go, brutal transparency, and having a dialogue with customers is key to the success of implementing new changes.

[17:46] Does having transparency in the process help improve work ethics? Jason thinks so. When you can’t hide your work you become more raw and work more efficiently.

[19:45] How positive friction drives progress. You need someone who can challenge some of the ideas — acting as an anchor or counterbalance — to provide good, positive conflict.

[21:13] Jason shares a story about his first Agile coaching job.

[23:51] Organizations and situations that Agile is not right for. Jason says it’s all about risk vs. reward.

[25:49] “Manage change like a rockstar”; Jason’s take on how being a project manager can be fun, cool, and different. We don’t have to follow the same old step-by-step process.

[27:55] Jason’s “zumba method” shows how change happens in an organization. Through starting a conference with “spontaneous” dancing, he can figure out who is ready to drive change and who is resisting.

[29:47] People who show up to elective meetings are on the extreme ends — those who are extremely motivated to implement change, and the resisters who believe it will never work.

[30:22] How Agile helps a team or organization create a culture of innovation long-term. For Jason, it depends on how well the organization supports the people who are doing it. You don’t have to transform your whole organization. Let the people doing the work have a say in deciding how to do it.

[31:44] About Jason’s book Lean Change Management and how it can help organizations can shift.

[32:19] Where to connect with Jason and learn more: LeanChange.org.

[32:27] One piece of advice from Jason’s book that long shooters can take action on right now: “The people who write the plan don’t fight the plan.” Let the people who have to live with the consequences create the plan — then help them execute it.

[33:39] Tamara has one question for listeners: Who in your organization can be the one that can help you ignite and drive innovation? Go find that person and make them your champion. And if you’re not sure how to connect with them, Tamara has got you covered. Go to Innovation on Demand to get the video on the secrets to getting buy-in to your ideas.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Lean Change Management: Innovative Practices For Managing Organizational Change, by Jason Little

Agile Transformation A Guide to Organizational Change



64. 1763: How Spending Time With People You Disagree With Gets You More Innovative Ideas With Jennifer Riel
http://launchstreet.libsyn.com... download (audio/mpeg, 40.68Mb)


Did you know that you need to spend time with people you don’t agree with? It’s not always easy, but it will help you be more innovative and make better decisions. Jennifer Riel, author of Creating Great Choices, and an adjunct professor at the Rotman School of Management, University of Toronto, specializing in creative problem solving, stopped by Inside LaunchStreet to talk about all this. We dig into how to challenge our own thinking with the opposite views of others and why people with different perspectives help us get to more rich and robust ideas. She also shares the key to better decision making, including Integrative Thinking, creating more tension and why seeking to fall in love with other people’s perspectives is the best thing you can do.


Key Takeaways:

[1:54] You might be surprised to know that Jennifer is a Canadian that has never played hockey. However, she has fallen on her behind many times curling.

[2:57] Jennifer finds meaningful value in spending time with people that see the world differently than you. You mind forms incomplete models. The only way you have a hope of challenging your thinking and improving your model is by talking to people that don’t see what you see. It’s a valuable way to learn and make your own thinking richer and more robust.

[5:04] Jennifer shares a personal story about teaching a group of healthcare leaders that resulted in opposite views regarding vaccines.

[8:10] Why is it hard for us to internalize opposing, provocative, differing views?

[10:19] Learn the keys to better decision making and get introduced to the term ‘integrative thinking,’ Learn how to create great choices rather than to choose between existing options.

[12:13] How do you know when the solutions on the table are the right options? How can your emotional reaction propel you to continue to seek other options? Tamara reminds LaunchStreet listeners that if you feel like you’re compromising or settling, that’s when you keep seeking.

[14:21] Start looking at other options by diving into the most opposing of the choices in front of you. Then, seek to fall in love with the options. Ask yourself, what would be truly great with each of the options? Look at decentralization and then centralization. The more tension you can produce, the greater insight you will receive.

[17:21] Jennifer believes that many times we limit our emotional selves in business. Falling in love with the model means that you go beyond finding the good in the model. Tamara teaches that ‘leaving emotions at the door’ works against us. Humans add value through emotion and innovation.



[20:51] When we fall in love, we get to see why it’s valuable and the benefits the model provides. Tamara challenges listeners to complete an exercise and unpack the ‘what.’

[22:42] Are best practices always best?

[25:49] Tamara questions if we focus on best practices because it gives us an anchor to start with. Jennifer breaks best practices into two categories: heuristic and algorithmic. You need to loosen things up a bit to embrace the intention.

[29:01] Jennifer shares some surprises she experienced while about writing her book, Creating Great Choices: A Leader's Guide to Integrative Thinking, by Jennifer Riel and Roger L. Martin.

[31:11] How do you get the people at the table to get on board? Jennifer thinks it’s powerful to demonstrate your own willingness to question your own model first. If we are genuinely curious fairly consistently, cognitive bias starts to work for us.

[34:35] Connect with Jennifer at Rogerlmartin.com,

Rotman.utoronto.ca/FacultyAndResearch/Faculty/FacultyBios/RielJennifer, and on Twitter

[34:59] Jennifer shares why it is important to focus on great choices. Listen in as Jennifer defines strategy. Jennifer challenges listeners to think about how you define your job in regards to choices. Do you see yourself as one who is able to take the raw materials the world gives you and create innovative ideas?

[36:00] Tamara has learned that creative conflict is essential yet it can go bad fast. You need to set the stage in a way that avoids the traps. Go to Innovation on Demand to learn how to create constructive criticism.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Creating Great Choices: A Leader's Guide to Integrative Thinking, by Jennifer Riel and Roger L. Martin

The Righteous Mind: Why Good People Are Divided by Politics and Religion,
by Jonathan Haidt

Good To Great: Why Some Companies Make the Leap and Others Don't, by Jim Collins

65. 1762: Starting A Successful Business By Not Taking Everyone's Advice With Mark Aramli
http://launchstreet.libsyn.com... download (audio/mpeg, 39.95Mb)


Let's get real for a moment. Have you ever had an idea that you thought was brilliant? Maybe it would make a massive impact on your bottom line. Or maybe it would solve your company's biggest challenges? So many of us have had those ideas. So what did you do with it? Did you shove it deep down into the recesses of your mind because you didn't have the time or energy to pursue it? Did you rush to present it to those key stakeholders and they shot it down before it could even breath life? So many of our ideas die early before they've even hit daylight. So that got me thinking… why… why do so many ideas hit the graveyard so early? And with that question in my mind, I asked Mark Aramli, the inventor of BedJet® to come onto Inside LaunchStreet. He has taken a simple idea for keeping your bed at just the right temperature and turned it into a massive business.


Key Takeaways:

[2:38] You might be surprised to learn that Mark is the world’s biggest supernerd. His favorite sci-fi show is Doctor Who.

[3:46] Mark shares his experimental journey through founding BedJet. The first BedJet® was designed on his kitchen table.

[6:15] Listen in to find out the magic formula Mark has used to compete with the big dogs to create a superior product and end up with the number-one-ranked product in its class.

[10:33] Tamara talks about her uncomfortable personal story about using a heating blanket. The BedJet® can create a sauna-like heat in sixty seconds.

[12:20] Mark has learned that you don’t need million dollar budgets to create new products and services.

[14:45] Mark believes that there’s no upside to biding your time. Time and time again, the value of the idea is meaningless unless you act upon it. He shares a case study about filing patents for BedJet®. The value is not really in the idea, it’s a warehouse full of products that you can sell.

[17:36] Why is the chasm so large from idea to testing viability? Mark feels that most people just don’t know the first steps to run the process. There are both a knowledge and a money gap. The biggest piece of advice he can give entrepreneurs is to hang on to your day job as long as you possibly can. It’s a big mistake to jump all the way in.

[21:30] Should you pursue all of your “aha” moments? Mark and Tamara discuss Mark’s Shark Tank experience. Mark reminds listeners that the only opinion that matters is the paying customers that open their wallets to buy it. You must validate with customers. Tamara shares the inception of Tough Mudder.

[25:40] Mark was not prepared that the Shark Tank would instantly hate his product. Even so, the takeaway was hugely positive. The episode aired the week he started shipping BedJet®. Mark believes that it’s imperative to have a thick skin and an internal well of persistence and resilience to start a successful business.

[30:05] Tamara’s dad gave her some powerful advice. “Remember when you’re up, that you were once down. And, remember when you’re down, that you were once up.”

[30:36] What’s in the future for BedJet®? Mark’s advises that it’s very dangerous to be a one trick pony.

[32:53] Tamara asks LaunchStreeters to think about how they can get a BedJet® and what formula they are developing to do things differently than the competition.

[33:26} Connect with Mark at BedJet.com and at info@bedjet.com.

[33:45] Get introduced to the three pizza rule. Find out why Mark follows the one pizza rule.

[34:42] Mark leaves LaunchStreeters with his top piece of advice: Seek the customer’s validation. Friends and family are a bit biased. Tamara talks about renting a mall kiosk, it's a great way to gather feedback.

[37:04] Tamara asks listeners what you are going to do today to bring your ideas to life and get feedback. Go to Innovation on Demand to help bring your ideas to light.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

The Art of War, by Sun Tzu

How To Be Awesome at Your Job Podcast

BedJet Homepage

66. 1761: Creative Exercises That Spark New Thinking With Tina Seelig
http://launchstreet.libsyn.com... download (audio/mpeg, 45.05Mb)


Yesterday someone told me the saddest thing. They said that their boss told them, and I quote, “You need to be more creative. I’m not sure what that means but I know you need more of it.” Ummm, hello — how are you supposed to improve something when you don‘t even know what it means. How will you know if you are successful? No clue. And that’s why I invited Tina Seeling, a Professor of the Practice in Stanford University and author of the book Creativity Rules, to have a convo on Inside LaunchStreet. You’ll appreciate our conversation around instead of going directly to solutions, taking time to reframe the problem and her feeling that ideas are free, not cheap … and other creative exercises to spark new thinking.


Key Takeaways:

[1:56] You might be surprised to know that Tina is using New Yorker magazine covers to create collages.

[4:40] Tamara reminds Lauchstreeters that you don’t need to be good at art, you just need to do it and have some fun with it.

[6:29] Part of unlocking creativity is about getting out of your routine and habit. It allows you to connect and combine things in really interesting ways.

[7:16] Tina is a neuroscientist by training but she believes that it all comes down to creative problem-solving. Every trade needs the tools for creative problem-solving.

[8:27] Our school system is not tuned to stimulate creativity, partly because it’s hard to measure. Tamara points out that we often try to measure things when they aren’t there. Tamara and Tina have a discussion around the equation 5 + 5 and where the creativity happens in solving this problem.

[11:40] Tina teaches that the questions you ask are the frame into which the answers will fall. If you don’t ask the right question, you won’t create the space to come up with the solutions. Tina shares examples on how to reframe the questions. Get introduced to the term, “framestorm.”

[15:06] Tamara shares Dollar Shave Clubs example of reframing the question. The owner was asking the forward-thinking question, how do I make the shaving experience hassle-free?

[16:02] Tina explains that creative ideas are new to you. Innovative ideas are new to the world. Defining creativity helps you to push past the idea and help you to innovate.

You have to have shared vocabulary and to share the foundation. Tina defines in her book, Creativity Rules, important shared vocabulary. Imagination: envisioning things that don’t exist. Creativity: applying your imagination to address some sort of challenge. Innovation: applying the creativity to come up with a solution. Entrepreneurship: applying creativity to scale and bringing it to the world. Tina calls this the invention cycle because the end leads back to the beginning.

[19:00] How do leaders get the invention cycle moving? Why do you need both an attitude and and action?

[20:25] Tina teachers the different stages of the invention cycle: imagination, creativity, innovation, and entrepreneuring. Learn how Khan Academy was born.

[25:16] Tamara shares her recent weight loss story. Her focus was on things she can do every single day, instead of an exact number to reach. By reframing her goal, she was able to see success. Often, it’s the little things that help to create success. Focus on changing the one percent. Over time, the compounding value is so great.

[29:17] Tina believes that when you get a job, you don’t get a job. You get the keys to the building. Observe all areas in which you can contribute. Tamara reminds LaunchStreeters that today’s job is not about what they hired you to do. You must push forward, this will allow you to creatively problem solve.

[30:44] Tina took the archetype assessment, IQE, and her power triggers are imaginative instinctual. The imaginative side is all about novel ideas, things from scratch. Tina’s reframing and the one percent fit this type to a T. The instinctual connect the dots in new and meaningful ways. Tina reminds us that we all can stretch and get better through creative exercises. She talks about the Six Thinking Hats and how each hat is required in the conversation and helps us problem solve.

[36:12] Find out why you need both “yes anders and yes butters.” Tina teaches that it’s important to know when in the process to engage the black hat “yes butters.”

[37:20] What is the hardest part of the cycle? Coming up with the ideas or the implementation? Ideas are not cheap, they’re free. The creativity is woven through the entire process. It isn’t a one-time thing.

[39:16] Tina and Tamara provide ways to brainstorm new ideas and open the door to new solutions.

[42:04] Connect with Tina on Twitter, and on her webpage.

[42:31] Tina challenges listeners to engage today! Do something different, really pay attention. Spend an hour observing and look for interesting opportunities to unfold.

[43:04] Tamara reminds listeners that the first step of innovation is being empowered. Take the IQE Assessment today to help you get started!


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Creativity Rules: Get Ideas Out of Your Head and into the World, by Tina Seelig

IQE Assessment

Six Thinking Hats

Tina's webpage


67. 1760: Change Leadership Isn’t About Best Practices with Andy Sheppard
http://launchstreet.libsyn.com... download (audio/mpeg, 40.23Mb)


Do you ever think to yourself, “Wait, that worked for so and so that had the same challenge, why didn't it work for me?” I just had that experience yesterday with something I was working on. WTF right? And I think this is especially true when we are dealing with big challenges. I think part of that is the difference between being having change happen to you, and actually being a change leader. And that’s why I had Andy Sheppard, author of The Incredible Transformation of Gregory Todd, and a well-known expert in the area of helping organizations craft constructive change and to be leaders in change as well on Inside LaunchStreet. The conversation is all about change leadership and what it takes to get it done.


Key Takeaways:

[2:24] You might be surprised to know that Andy can insert a credit card into his mouth, both widthwise and depthwise.

[3:31] Why is managing change such an important skill right now?

[4:24] Andy believes that we can’t implement sustained change unless we know how to lead it. Andy’s specialty is extreme change, requiring both behavioral change and system change.

[8:06] Is change about managing through a specific change or about finding a way to leverage change in an ongoing way?

[9:05] Tamara reminds LaunchStreeters to identify change that is connected. It makes a difference when you take your role and figure out how to connect the dots. You must be looking at the connected whole.

[10:03] Andy believes that a pitfall we get into is trying to emulate what we observe rather than applying the principles of our own situation. Read about this in How To Become The Toyota of Your Industry. This can often create more problems than you can solve. Tamara reminds LaunchStreeters to put other’s best practices into your own context and take the principles out of them and not necessarily the tactics.

[13:51] Andy shares that a good change leader is able to look at the physical practices but also unseen changes. You also need to look at principles and have a process that is guided by your principles. The right roles and responsibilities of who’s leading the change must be examined. Andy highlights an experience about how a CEO’s questions set him up for successful change.

[17:24] How does the culture determine if change will be successful?

[20:26] Tamara cautions LaunchStreeters and those leading change not to rush into it. Think about how it’s going to impact others not only today but down the road.

[23:46] Listen in to find out why you need some sense of urgency in change. How does inertia kill our change efforts?

[25:08] Andy took the IQE Assessment to determine his innovator archetype. His archetype is experiential futuristic. Experiential learners learn in motion. You innovate by doing. Futuristic is all about tomorrow. You are ten steps down the road. Andy is great about change management because he’s all about doing but also thinking about the implications of change.

[28:03] Andy’s book, The Incredible Transformation of Gregory Todd, is a business book written as a novel. This helps you to be immersed in a situation so that you can go apply everything in a live environment.

[31:01] Andy hopes that readers of his book come away with a flavor of what it means to lead change and practice everything together.

[33:42] Connect with Andy at AJSheppard.com and on Linkedin.com/in/ajsheppardchangeleadership.

[34:07] Andy advises LaunchStreeters to be prepared to unlearn everything you already know about change. Challenge your own assumptions. He shares a personal experience about managing change.

[37:53] Tamara reminds listeners that you can all be change leaders. Look at the blogs and podcasts on LaunchStreet.com to get started.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

The Incredible Transformation of Gregory Todd: A Novel about Leadership and Managing Change, by A J Sheppard

The 48 Laws of Power, by Robert Greene

68. 1759: Finding Disruptive Innovation Examples Inside A Microbrewery With Henry Schwartz
http://launchstreet.libsyn.com... download (audio/mpeg, 36.92Mb)


In my travels, I meet a lot of entrepreneurs that claim to have an idea that is going to totally disrupt their category. Sadly, it's rarely the case — sorry, but it's true. But then I met Henry Schwartz, one of the Founders of MobCraft Beer. Their entire business model is disruptive. He popped by Inside LaunchStreet to talk about how putting the customer in the driver seat has been the secret sauce to their success and how to transform experimentation from something you fear to a part of your business model.


Key Takeaways:

[1:56] You may be surprised to learn that Henry once had dreadlocks and backpacked to 37 countries before he graduated college. Listen in as Henry talks about pairing his passion to skateboarding. He opened his first store at age 15.

[5:29] Henry lives by the tagline, we turn ideas into beer. People submit flavor ideas, an election is held, and then the flavor winner comes and helps to produce the winning beer. The entire process is crowdsourced. Each beer is crowdfunded.

[8:15] Listen in to find out what lessons Henry has learned along his journey.

[9:42] MobCraft’s unique distribution model has helped to contribute to their success. They have learned to market the product in many different ways. MobCraft is celebrating their 50th month of crowdsourced beers!

[11:48] Find out how the king of fruit, that tastes like heaven but smells like hell, became durian beer, a sweet mango, custard beer.

[13:46] How does Henry view experimentation, failure, and risk? MobCraft scales down their recipe until they ensure that it’s the perfect batch. Tamara advises LaunchStreeters to batch out your innovation and test small experimentations.

[16:53] Disruptive innovation requires that you pivot. It’s really easy to get comfortable. Agility, and thinking inside the box helps you to make decisions. Tamara likes to think of it as rearranging the box.

[18:37] Henry took the Innovation Quotient Edge Assessment and his innovator archetype is imaginative futuristic. The imaginative edge helps Henry to see innovation in blank spaces and to create new novel approaches. The Futuristic edge enables him to pivot, be adaptable and see into the future.

[21:17] MobCraft’s success in disrupting innovation is due to the fact that Henry is always thinking about the next thing. Tamara talks about the importance of the team. It helps you to balance and determine what sequence to follow. She cautions about following your competitor and the importance of owning your own space.

[23:26] Henry talks about swimming with the sharks in the Shark Tank! Find out what he took away from this experience.

[26:57] Tamara loves that MobCraft is an experience from start to finish. Henry shares a story about a phone call from a fan in Florida.

[29:12] How does having excited, wide-eyed customers visit the brewery help your team to stay motivated? The consumer is in the driver’s seat experiencing direct emotional connections.

[31:19] Henry looks for feedback for both personal preference and quality issues. He cautions to dig deeper and get accurate feedback for your product.

[32:53] Connect with Henry on Twitter, Instagram, and henry@mobcraftbeer.com. Vote on the next flavor of beer at MobCraft Beer.

[33:48] Henry tells Launchstreeters the way to disrupt innovation is to do the thing that makes you afraid.

[34:25] Tamara asks listeners how they can rise above the noise. You must be in a space that is defendable and ownable. Check out the Innovation on Demand Courses and Packages to help get you on the right track.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

MobCraft Beer Homepage

Henry's Shark Tank Episode


69. 1758: How To Get People To Overcome Their Fear Of Change
http://launchstreet.libsyn.com... download (audio/mpeg, 46.34Mb)


How do you get those that want to stay in the status quo see the light of innovation? Why do some people seem like they fear change? That’s the question, submitted by LaunchStreeter Kelly Foster, that we answer today. My co-pilot, Connie Warden and I dig into how to “validate and connect,” the difference between mindful and mindless and how to think differently about driving change. We also discover that Connie once banked a plane and Tamara thinks you are the reason innovation doesn’t gain momentum.


Key Takeaways:

[2:16] Half of the battle of change is getting the people to go along with you. Connie believes that it’s the tension of knowing what we know and being both comfortable and uncomfortable with the unknown.

[4:51] How can one help the blind to see the innovation light? Tamara shares a personal experience from one of her keynotes. It’s most important to bring change to the table by bringing awareness. We need to point out that it isn’t that things have been “wrong.” We will always be evolving and transforming.

[7:42] Humans are either growing or decaying. Find out how Connie gets the organization to buy into the idea of change.

[8:50] Listen in to find out how asking your family if they like your new recipe can help you learn to remove your own personal feelings of rejection from the equation.

[11:14] Tamara and Connie talk about positioning change and new ideas. Tamara shares that a powerful way to steer leaders toward change is instead of going to them with just the new idea, listen to what they are saying and find a way to connect the dots. Connie believes that this helps the person understand that you see them and that you are looking for their experience and buy-in. Tamara talks about brain highways and the importance of wording things so that they are positive.

[17:30] Millenials expect change and see it as constant. Tamara thinks we can all learn from their enthusiasm and willingness to accept change.

[18:47] Connie was a flight attendant with Continental Airlines. She was in the cockpit of an Airbus and the pilot asked her if she wanted to bank the airplane. So, she did!

[21:08] One of the first things Connie learned as a flight attendant was that people were very predictable depending on what city they were arriving or departing from. Bringing awareness to the mind is so powerful. Listen in to find out what difference can be made when you learn the culture of your environment. Tamara shares the importance of speaking to people in a way that it connects to them. We need to speak their language. This helps to validate and connect what they have done in the past while bringing them forward.

[23:58] Connie relates a story from Jon Kabat-Zinn regarding the powerful connection when we speak the same language. Tamara challenges listeners to practice in our daily lives two things: First, speak the language of the other person. Second, practice getting comfortable with negative feedback.

[25:40] Tamara talks about personal responsibility. If you want to own it, it’s your responsibility to drive the change. Connie relates a story about her mom learning the iPad. She just kept “pecking” on the keyboard because that is what her neuro pathways related to.

[28:07] Think of creating change as creating new neuropathways. In order to release the tension, and overcome the fear of change, we must validate and connect.

[29:18] Tamara challenges listeners to check out all the videos and tips on the blog that will help you step into the light.


If you are ready to:

get buy-in from key decision makers on your next big idea

be a high-impact, high-value member that ignites change

foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Jon Kabat-Zinn's 9 Mediation Tips to Cultivate Mindfulness

Launchstreet blog

70. 1757: Find Out What It Takes To Be A Successful Entrepreneur With Joni Fedders
http://launchstreet.libsyn.com... download (audio/mpeg, 52.14Mb)


Are you tired of people telling you to be more entrepreneurial or wondering what it takes to adapt in today’s changing marketplace? Me, too! That’s why I had Joni Fedders, the president of Aileron, a national nonprofit committed to helping individuals and small businesses succeed, stop by Inside LaunchStreet. We talk about the power of adding value to the world, the anabolic and catabolic energy it takes to be an entrepreneur and how leaping into the unknown has helped her succeed.


Key Takeaways:

[1:38] Many people are surprised to learn that Joni found her voice at age 12 when she wrote a letter to the editor complaining about a business that left their lights on all night. Little did she know that the business was her Dad’s company!

[2:48] Aileron’s mission is to raise the quality of life in America by developing growing and sustainable companies.

[3:59] Is it possible for a lot of little businesses to have the same impact as large corporate businesses?

[5:02] Joni shares that for small businesses to compete, and be successful entrepreneurs, they need to be proactive and adaptive. You need to be consciously adaptive and aware of what’s happening. You must be good change agents.

[7:03] Do change agents make change happen or do they leverage change as it’s happening?

[8:35] Tamara reminds listeners that right now there is so much room to be the long-term change agent.

[8:56] Being an innovator isn’t just your work. It’s your life. Joni asks class participants one question to point out that there are a lot of emotions that accompany successful entrepreneurs. She asks, When you hear the name of your business, what emotions run through your body?

[10:47] Tamara asks Joni if you always have to feel energized and excited. Get introduced to anabolic and catabolic energy. Joni believes that it’s natural to feel both positive and negative emotions. What’s most important is becoming conscious to the emotions.

[14:00] Tamara and Joni discuss that it’s often hard to deal with the isolation of small business. Often, business owners take it all on their shoulders. Joni’s classes can help people deal with the pressure.

[16:20] Tamara reminds listeners about the importance of seeking other people’s perspective. Learn about the power of a peer advisory board. What does the advisory board look like?

[18:48] Failure and Success make up the two sides of the entrepreneur coin. Joni shares an example of failure with Iams Dog Food. Joni believes that biggest contributing factor to successful entrepreneurship is that you are able to create and articulate value.

[20:09] In today’s marketplace, is it enough to go to market with something better or stronger?

[24:02] What are some commonalities in businesses that succeed? Joni believes that successful businesses are conscious and adaptable. They focus on a win/win scenario — a win for the customer and a win for the business.

[28:03] Tamara mentions that most great leaders lean into learning and keep an open mind.

[28:35] Find out how Joni’s risk-taker imaginative archetype led her from dog food to starting her own tech company.

[31:17] Connect with Joni at Aileron.org.

[31:31] Joni shares that there were many times that she looked back and thought, Wow, I’ve made some big mistakes — but, I am sure glad I did it.

[32:45] Tamara shares that she recently encouraged a member of her family to leave corporate America in search of her own consulting firm. If her experiment fails, she will gain valuable learning to take back into the corporate world.

[34:57] Joni offers two pieces of advice. One — continue to become more of a conscious Aileron leader. Be aware of what you are thinking. Two —keep an open mind and continue to learn. Experimentation adds value.

[36:25] Tamara reminds listeners that it's not enough to be better. You have to add value and articulate value. The value must be innovative! Watch the video about how to avoid the ‘-er’ trap on Innovation on Demand to become a successful entrepreneur.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:


71. 1756: Leading A Change Management Process That Works With Paul Gibbons
http://launchstreet.libsyn.com... download (audio/mpeg, 70.48Mb)


Are you as fed up as I am with all the lip service to change management? We keep talking about it yet most change management efforts fail. That's why I hunted down a few leaders, like Paul Gibbons, author of The Science Of Successful Organizational Change, to help us better understand why they fail and how to do it right. Paul came by Inside LaunchStreet to talk about why most efforts fail, how availability bias is our biggest sabotager, the power of questioning literally everything, and what to do to drive lasting change.


Key Takeaways:

[1:48] Paul’s nickname is Disco Paul, dating back to age 15 when he won a disco contest wearing polyester pants!

[3:57] Listen in to find out why management change is such a hot topic right now. Paul introduces us to the term “availability bias.”

[6:05] Availability bias is where we overweight data available to us. We see only how much effort we are putting in.

[7:05] Paul hypothesizes that we should be talking more about change. There are 100 electives at the Harvard Business School and only one class teaches about how to make changes. Schools shouldn’t be teaching that change is the exception; it’s more of the rule.

[10:27] The best piece of advice Paul can offer to LaunchStreeters is to involve people sufficiently and early enough in the change management process. People are more welcoming to change if they feel as if their voice has been heard.

[11:52] One major piece Paul would like you to take away from his book, The Science of Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture, is to question everything. Paul’s book is a debunking about the early change models. Listen in to find out why change in business is often compared to death. Paul talks about the Kubler Ross Model.

[16:39] Learn about the history of burning platforms in comparison to change management.

[20:25] When did Paul realize that the narratives and platforms surrounding change management were not the real deal?

[25:50] Tamara reminds listeners that we as humans are dynamic. Our organizations are also dynamic. We cannot pigeonhole change into a one-size-fits-all.

[29:24] Paul talks about the psychological aspect of taking risks. It’s important to understand how your team responds when they are under the pressure of taking risks.

[32:04] Is risk culture created by the hard wiring that we bring into the decision or is it the risk psychology that we adopt?

[34:20] Paul and Tamara talk about failure and the inauthenticity of failure. Paul references the failures of Amazon.

[37:12] Paul talks about starting his new company and the importance of creating a compelling ‘we’ vision. You must have something that touches people’s hearts and creates passion. This will get your project off the ground. Tamara reminds listeners that you must have people buy into the ‘why’ of the project.

[41:30] Tamara reminds Launchstreeters how important it is to bring others into your vision.

[41:59] Connect with Paul here and listen to Paul’s newly launched podcast, Think Bigger, Think Better.

[44:43] How can innovators help to shift change in their organizations?

[49:54] Tamara reminds listeners about asking inciting questions — the questions we’ve never asked — can stir and prompt new insights. To find out more about inciting questions, visit Innovation on Demand.


If you are ready to:

get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Kubler Ross Grief Model

Kotters 8-Step Change Model

The Fifth Discipline: The Art & Practice of the Learning Organization, by Paul M. Senge

Reboot Your Life: A 12-day Program for Ending Stress, Realizing Your Goals, and Being More Productive, by Paul Gibbons

The Science of Successful Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture, by Paul Gibbons

Pauls homepage

72. 1755: Organizational Success Starts With Humans With Zach First
http://launchstreet.libsyn.com... download (audio/mpeg, 69.68Mb)


It’s as if information overload has taken over and I can’t figure out the difference between the noise and the junk. Know what I mean? And then I wonder, how am I supposed to innovate when I have no time or clarity? Our guest, Zach First, the Executive Director of the Drucker Institute (yes, founded by the management guru, Peter Drucker) talks to us on Inside LaunchStreet about the negative impact of “information obesity” and how having one part of your team or organization working and being innovative is like only having your knee work while the rest of the body is barely keeping it together.


Key Takeaways:

[2:22] Zach loves singing in church because he isn’t standing out. The end goal is simple — just to sing!

[3:54] Zach gives some insight into the Drucker Institute. It was founded when Peter Drucker, the Father of Management, watched what happens firsthand when management fails to perform. The message of the Institute is to strengthen organizations by strengthening societies.

[6:34] The Drucker Institute just released an article in The WSJ, “The 250 Most Effectively Managed U.S. Companies — and How They Got That Way” Tamara questions how the management landscape of today has changed. Zach believes that part of the change is that management is obsessed with the latest and greatest things. The world is a lot more numerical than it has been in the past. The focus is on metrics and transparent data.

[9:52] Get introduced to Doris Drucker’s term, “information obesity.” It’s important to be careful how much and what kind of information you are consuming. Zach shares three tips to determine the metrics that are worth paying attention to for organization success.

[14:09] Tamara encourages Launchstreeters to apply the information obesity phrase to your life and carefully monitor your information intake.

[15:44] Listen in as Zach discusses how Peter Drucker compares management problems to the human body. Innovation can be compared to the beating heart. Every part of our organization should be engaged in innovation. Innovation is something more than property. It should be thought about as a systematic discipline that can be practiced throughout the organization. Tamara and Zach discuss silos.

[19:44] Zach mentions the East Company article by Rick Wartzman when talking about employees being the company’s greatest asset. We are at a standoff between loyalty between employer and employee. How much should companies spend on employees that show little loyalty?

[23:27] Zach’s article in The HBR, “Rethinking the Corporate Love Affair With Change” highlights why we need to rethink our views regarding change. It’s time to temper how we think about change in organizations. It’s imperative to consider human beings first and build your pace of change around them to achieve organizational success.

[26:12] Organizations often get into a cycle of chasing change. Zach gives listeners two valuable pieces of information. One: You don’t want to constantly be having organ transplants. Two: While you're chasing the competition, they are busy chasing you too!

[29:37] How does a leader manage both people who accept change and people who don’t accept change? How does the ping pong effect of the strategic optimist and the defensive pessimist combine to get work done?

[32:44] Zach and Tamara discuss how to get the ping pong going and a powerful assignment to develop ideas. The optimists and pessimists combine to reach an end solution that ends up with a product launch.

[35:36] Zach talks about some of the companies on the 250 Most Effectively Managed List. The crucial key in all of these all-stars is that they are able to maintain a focus in all five areas.

[39:56] Connect with Zach and his team at The Drucker Institute.

[40:26] The Drucker Institute has some exciting things happening in 2018. They are launching a data consulting service and an investment product available to everyday investors. They will also be awarding their annual $100,000 innovation prize to a non-profit.

[42:00] The most important piece of advice for Launchstreeters to lead in today’s world would be to remember that there is no wonder man or wonder woman. Be mindful of the peaks and valleys. Understand and be mindful of the things you do well and the things you need improvement on.

[43:28] Zach and Tamara discuss failure. Zach suggests that we should look at failure like it’s a gift. We should open it and discuss the failure. We should think about it, talk about it, put in on the shelf and look at it.

[45:46] How are organizations like people?

[49:01] Go to Innovation on Demand to find out how to get more people involved so you can create a more systemic approach to innovation.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

“The 250 Most Effectively Managed U.S. Companies — and How They Got That Way”

The Drucker Institute


73. 1754: Thinking Like A True Innovator From Serial Entrepreneur Michael Wolfe
http://launchstreet.libsyn.com... download (audio/mpeg, 56.72Mb)


Sometimes being an entrepreneur or innovator feels like signing up for a grueling event, day after day. So why do it? And how do you do it in a way that feels rewarding and like you are making an impact? That’s exactly what I asked seasoned serial entrepreneur and co-founder of Gladly, Michael Wolfe, when he came by Inside LaunchStreet. I think you’ll find his comments about why he keeps coming back for more and how he takes “breaks” between fascinating. Also, listen for how he talks about the mindset behind taking risks, adding value, and driving success. It might give you some insight into how you tackle your next big, messy project or business.

Key Takeaways:

[1:27] Mike shares that he’s unusual in that he keeps coming back for more! He has five startup companies, making him the ultimate serial entrepreneur! Listen in to find out his secret for success.

[3:00] How does Mike stay connected when he’s on “break”?

[5:23] Tamara challenges Launchstreeters when taking a break from the daily grind to take the opportunity to learn things that are outside of your category. Then, come back and apply the things you learned.

[7:10] Listen in to find out what motivates Mike to keep coming back for more.

[9:42] What is the difference between the startups that work and those that don’t work?

Why is it less about luck and more about timing? Get introduced to the term founder-market fit.

[13:16] Tamara shares the success story about Tough Mudder and how most people didn’t believe that it was a good idea.

[14:29] Gladly is selling mostly to B2C companies, anyone that has millions of consumers they’re supporting. The first question Mike asks is: Does your company have good customer service? Second, can consumers talk to you? (by mobile app, text, Twitter, Facebook?) Gladly is bringing all of the essential communication together.

[19:02] Consumers are comparing you to their experiences at other companies. If you have a customer service issue, it ends up in the media and spreads quickly. The bar continues to go up in customer satisfaction.

[20:13] Find out what lessons has Mike learned along the way trying to change legacy systems? Mike shares some things to look for when companies are demonstrating readiness to change.

[22:54] Startup companies and large companies can benefit from each other in a variety of ways. Mike talks about how to cross this bridge and meet in that gray area.

[27:11] Big companies tend to think of large capital investments. Everything is BIG! Innovation happens with lots of experiments. Often, the experiments don’t cost a lot.


Mike challenges Launchstreeters to deliver some small project today. Try a few things. Don’t wait until someone gives you a budget and permission to innovate. Prove it by doing something!

[30:04] Legacy thinking is all about getting the project done. The innovation is more about discovering what the project should be.

[30:38] What’s the role for the human factor in technology and innovations? Is the human factor more or less important today?

[33:49] Humans bring added value because they are the problem solvers. When technology is helping your industry, it probably means you’re in a growing industry where you are learning. Mike challenges listeners that no matter what career you are in, embrace technology.

[36:48] Connect with Mike at Gladly.com.

[37:09] Mike explains that the riskiest thing you can do is NOT innovate! It all starts with a mindset. Your personal mindset and your organization need to realize that change is going to continue to occur. Technology never ‘uninvents’ itself. You don’t have a choice to be innovative or not to be innovative.

{40:13] Tamara reminds listeners that being an entrepreneur is a way of thinking about where the gaps in the marketplace exist and then filling in the gap.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:


Product Hunt

74. 1753: Leadership Skills For Maximum Performance That Don't Require A Leadership Title With Jason Treu
http://launchstreet.libsyn.com... download (audio/mpeg, 52.76Mb)


Do you ever feel like you are just going through the motions? Or maybe you know there is more potential inside of you that you aren’t tapping. I know we can’t be ON all the time but it wouldn’t it be great to feel energized and at your best at the place where you literally spend most of your life — work? I’m not talking about health, although that's important, I’m talking about leadership potential, the potential we all have in us. Today’s guest on Inside LaunchStreet, Jason Treu, is a leadership potential expert, executive coach to leaders and rising stars, and a TEDx speaker. We chat about why leadership is more than just a title and how to get past just “showing up” to work.


Key Takeaways:

[2:01] Listen in to find out how Jason became passionate about maximizing potential performance.

[3:04] Tamara questions why and how accountability often slips by the wayside. Jason defines accountability as showing up even when you don’t want to, actually taking action, and moving into uncertainty. You have to be curious and own your own outcome.

[6:29] Who is responsible for attaining leadership skills? The employee or the leader?

Most often, employees don’t know what to do. They need to take self-development into their own hands.

[8:58] Jason suggests that entrepreneurs and intrapreneurs won’t make significant progress until all three leadership pillars are operating. Pillar 1: managing systems, having a knowledge of tools and best practices. Pillar 2: accessing mentors and coaches. Pillar 3: caring/finding support from others that understand.

[12:42] Jason and Tamara ‘groupthink’ uncovering blind spots. Your brain is wired not to let you see them. You have to go through different processes to find them. Jason shares a powerful example of how a sales associate overcame shame and is now sharing her experience with clients. Vulnerability helps to build a solid, permanent relationship.

[18:29] Tamara and Jason discuss the power of vulnerability. Google spent millions of dollars to find out what kind of people make up the perfect team. Find out why psychological safety topped the list included in all high-performing teams.

[21:25] Tamara shares that she used to schedule no meetings on Friday but instead would spend the day taking her team to coffee and get to know the team. This developed a trusting, caring relationship that increased her team’s performance. Jason believes that the most important pillar is caring.

[25:18] Jason reminds us that humanity and emotions should not be put in the back seat. You need to be yourself, even at work, not a composition of Dr. Jekyll and Mr. Hyde. Loneliness is at its highest rate, at 40 percent, in human history. Humans need connection. It’s as important as eating, drinking, and breathing. You have to have go-to people.

[30:04] How did we get to this point of few connections and loneliness?

[32:33] Tamara challenges Launchstreeters to take the time to build connections and bonds and add the layer of collaboration to find joy.

[35:14] Jason created a game called, Cards Against Mundanity, to help people build leadership skills. The game creates the magic; it creates empathy. Empathy is going through a similar emotion, not experience. Common experiences create bonds and productivity raises. If you have a friend at work, your productivity goes up 7X.

[38:25] Leading teams and team builders must take a step back and work on the foundation: vulnerability, potential, and connections. The real success is in the soft skills.

[40:30] Jason shares some tips on how to overcome the hurdle when we ask our team to innovate and make behavior changes.

[43:20] Connect with Jason here.

[44:40] Tamara reminds listeners that innovation requires you to be fully present. Contributing in a meaningful way actually elevates your engagement. Tamara challenges listeners to focus on unlocking your innovation muscles because then your engagement will rise naturally.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

TEDx Talk: “How to Get CoWorkers to Like Each Other”

Arthur Aron Study

Cards Against Mundanity

75. 1752: Business Trends of 2018 That You Should Be Paying Attention To With Rohit Bhargava
http://launchstreet.libsyn.com... download (audio/mpeg, 60.99Mb)


Do you ever wish you had insight into those big trends that are going to impact your business before you are talking about them in the past tense? Sometimes I feel like I don’t really recognize the big trends that impact my customers’ world and their expectations of me until I’m seeing them in the rearview mirror. Not in 2018! This time we are going to look forward at the big business trends of 2018 so we can leverage them to outmaneuver the marketplace before it outmaneuvers us. We are kicking off the year with Rohit Bhargava, innovation and trend thought leader, to talk about this recently published trends report, Non-Obvious Trends: how to predict trends and win the future. We talk Enlightened Consumption, Manipulated Outrage and how you can be a trend curator in your world.


Key Takeaways:

[2:18] Rohit shares that he is a drummer and a percussionist. He can rub his tummy and pat his head.

[3:36] Rohit talks about how the secret to understanding the future is understanding the present. The prediction is that the idea or thing is going to accelerate. Why is intersection important to business trends?

[5:22] Find out why are most trend predictions are useless?

[7:10] Rohit defines trend: a curated observation (observing multiple things and putting it together) of the accelerated present.

[8:42] Rohit and Tamara discuss enlightened consumption — becoming more conscious of the choices we make.

[13:56] Lightspeed learning describes the expectation that we can learn to do anything almost instantly. Rohit shares the story of an eight-year-old boy driving himself and his sister to McDonald's to get a cheeseburger. He learned to drive by watching YouTube videos.

[15:32] Tamara questions if lightspeed learning helps to be more creative and innovative? Rohit talks about Fender Online Guitar Lessons and how people expect to learn to play well fast. How do you communicate with your team and customers at lightning speed?

[17:19] Is there a magic formula in trends? How do we ensure that people don’t hack knowledge? There needs to be a balance between deep learning and lightspeed learning. We don’t want our oral surgeon learning to operate on YouTube.

[18:07] Get introduced to manipulated outrage. Who’s profiting from manipulated outrage? The more angry people are, the more they seem to care. People care about the stuff we hate. As a consumer, how are we letting ourselves be manipulated?

[20:11] Manipulated outrage is becoming so pervasive in our culture. You see it everywhere. Rohit offers suggestions for responding to it. If watching cable news outrages you, stop watching it. Find news from unlikely curators you trust, like

The Skimm. Tamara shares that after The Skimm became wildly successful, CNN, Huffington Post, and others tried to copy Skimm and deliver news facts to people in boxes. They missed the boat, though, regarding the non-obvious trends behind it.

[23:32] Rohit and Tamara discuss the human mode. There’s lots of tension and confusion between technology and the human touch. Rahat believes that in many cases people prefer and trust the human touch. The human mode may be a premium option from now on. Having real people is an alternative but not necessarily a default.

[26:00] Tamara reminds Launchstreet listeners that the human touch is a mode, it’s not a spectrum. Rohit introduces the human library: a library of volunteer people where you can check out a person for a half hour conversation. This is happening in South Australia. The human library helps you understand people, culture and increases empathy.

[28:47] How do the business trends affect innovation efforts? How does crossing industries help to see the connections? Get introduced to the “idea collector.”

[31:58] Tamara challenges Launchstreet listeners to capture everything that makes you go “huh,” and write down why it made you go “huh.”

[32:10] Rohit shares key skills for Launchstreeters to employ to predict the future. First, be observant, seeing processes in action. Second, be fickle — save something because you think it's interesting but you don’t put pressure on yourself to figure out its meaning in the moment, you move on. Third, be elegant: Every word is intentional. It’s chosen because of its significance.

[36:46] Were there any surprises in trends for 2018? What happens when things shift over time?

[38:24] Find out why Rohit considers himself a near futurist. Tamara questions if Rohit has ever connected the trends over time. Rohit is working with Microsoft right now to develop a data visualization of trend elements.

[40:02] Connect with Rohit at The Non-Obvious Company, and on his website.

[41:00] Rohit advises Launchstreeters to expand their media diet and read something different.

[1:34] Tamara suggests that you go to Gotolaunchstreet.com and start using Innovation on Demand to get ahead of the competition and rock 2018!


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — Gotolaunchstreet.com


Mentioned in This Episode:

Non-Obvious 2018 Edition: How To Predict Trends And Win The Future, by Rohit Bhargava

Fender Online Guitar Lessons

The Skimm

Next Draft

Brain Pickings

76. 1751: How I’m Going To Achieve 12x Growth At LaunchStreet in 2018
http://launchstreet.libsyn.com... download (audio/mpeg, 47.67Mb)


Does telling people your goals make you nervous? Yeah, me too! What if I don’t succeed? What if I do? But, we are in this together and because we are a community of innovators, I’m pulling back the curtain and sharing the big pushes. Where Inside LaunchStreet is headed — what we are going to start, stop, and keep doing. The big dreams and how-tos. My hope in sharing is that you’ll start to think about your goals, what you need to change, and how to take massive action in 2018! It’s game time, LaunchStreeters, let’s do this together!


Key Takeaways:

[2:00] Join Tamara as she puts her business innovation out there, pulls back the curtain and shares where Inside Launchstreet is headed in 2018.

[3:34] Tamara states that you have to keep changing and evolving. As you listen to the podcast, ask yourself how you are going to change and evolve in your arena.

Inside Launchstreet’s 2018 business strategy is going to focus on three things — 1: What am I going to stop doing? 2: What am I going to start doing? and 3: What am I going to keep doing?

[6:05] Podcast, innovation on demand, innovation quotient edge assessment and keynotes will all be filtered by using the three-question process.

[7:06] Tamara shares that the 2018 theme will consider everyday impact, surprise, and delight.

[8:55] Why is Inside Launchstreet’s growth goal 12x? What does it take to achieve 12x growth?

[10:20] The podcast is crushing it! The most frequent request is more guest interviews per week and more Q&A with Tamara. In the future, look for more intrapreneurs and innovators inside organizations that disrupt and change the game at work.

[14:22] Tamara is going to devote more time to engage in the closed Facebook groups. There is a group for entrepreneurs and a group for intrapreneurs. She’s excited to connect with you on Facebook. You’ll find podcasts, tips, and nuggets of inspiration.

[16:58] The Innovation quotient edge assessment (IQE) tells you your ideal edge so that you can innovate at the top of your game. Podcast guests will now be taking the IQE before their interview. This will help the listener identify insight into their own innovative self and will help them be an innovation rockstar! Take the IQE here.

[19:14] Keynotes create an innovation experiment together. Tamara loves connecting with people and sharing wisdom with others. The only shift will be building more relationships with speakers, bureaus, and agents.

[20:46] LaunchStreet On Demand is our microlearning online programs. It provides you with the top innovation mindset tools, resources, and ideas. It’s for both individuals and teams. Find out what shift is happening with outreach.

[23:13] In 2018, Launchstreet will be partnering with associations in industries that are experiencing change and recognize that innovation will leverage the change.

Members will become leaders and have access to the best resources out there.

Reach out to Tamara if you have ideas for associations.

[27:10] Twenty-five years of experience, knowledge, and learning are going into Tamara’s experiential, digital book. She’s creating an engaging playbook that will bring to life content through stories. The reader will connect through emotions. It will have lots of RSA visuals, interactive content, and videos. It will be available in digital and printed copy. The goal is to have it available in Fall 2018.

[32:15] If you have advice or ideas to share, please go to the Facebook groups and share. LaunchStreet is a place where we can think differently, learn and grow.

[33:04] Listen in to learn about Tamara’s abundance mantra. She challenges LaunchStreet listeners to create their own mantra.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Entrepreneur Facebook Group

Intrapreneur Facebook Group

IQE Assessment

77. 1750: Top 2017 Innovation Strategy Insights You Should Be Thinking About
http://launchstreet.libsyn.com... download (audio/mpeg, 29.97Mb)


Host Tamara Kleinberg pulls out the top insights from her dozens of 2017 interviews with leading innovators. Innovation strategy that includes — embrace change, get emotional, question everything, seek conflict, experiment, learn the language. To close out the year, Tamara digs into all of these key innovation insights on Inside LaunchStreet.


Key Takeaways:

[2:13] Tamara reflects back on some of the highlights from 2017.

[3:31] The first theme Tamara picked out from the 2017 podcasts was that it’s time to stop fearing change; it’s time to turn our mindset to embracing change. It’s not one big massive disruption; the change today is just a constant hit on micro disruption. We must embrace change as our most leverageable asset.

[6:50] The second theme Tamara reflects back on is emotions. Tamara shares a personal experience of how Lululemon’s recent change of shopping bag wording made a powerful emotional impact on her friend. We, as human beings, constantly make emotional decisions. Yet, when it comes to work, often we’re told to leave our emotions at the door. Clients and customers are shopping based on emotional experiences. When we strip away emotions, we strip away creativity and innovation.

[9:52] Tamara challenges listeners to pause and examine if you are stripping away emotions from the workplace. She believes that adding emotions will bring more innovation.

[11:42] Tamara discusses the importance of questioning EVERYTHING. Our ideas, our decisions, our rules, our outcomes. Value the people around you that are really good at questioning. Get introduced to the “yes, butters” and find out about how they benefit our ideas.

[14:57] Listen in to find out how conflict is good. What is the job of the tenth man mindset? Tamara shares a trick — the stage must be set for constructive conflict. Tamara explores constructive conflict in one of her on-demand training videos. Focus on debating ideas, not each other. Tamara challenges listeners to go out and engage in some conflict.

[18:05] Build a culture of experimentation, not presentation. Why are innovative ideas the first to get shut down on paper? Tamara shares how Tough Mudder’s initial business plan failure launched him into global domination of extreme sports. Experiment first. Find one customer, build one mock marketing page. This will help you see the brilliance, viability, and holes. When you present results, you have proof of your validity. Experimentation provides momentum for your ideas.

[23:40] The last theme Tamara shares is the importance of having a lot of ideas. In quantity, you’ll find quality. Learn how to speak the language of innovation. Once you have done your experiment, learn how to present ideas in a way that gets them on board.


If you are ready to:

get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:


Atlas Shrugged

Tough Mudder

Launchstreet On-Demand Training Videos

78. 1749: How Fun Builds Collaborative Teams With Shawn Madden
http://launchstreet.libsyn.com... download (audio/mpeg, 50.70Mb)


Shawn Madden is a serial entrepreneur in the social sports industry. He is the Founder, CEO, and Ambassador of Fun at Underdog Sports Leagues, League Lab Software, and FunCorp Parties and Events. He stopped by Inside LaunchStreet to talk to us about the power of fun in building cultures of trust, productivity, and innovation. We chat about what happens in teams without a foundation of friendship and why ping pong tables aren’t always a bad idea.

Key Takeaways:

[1:44] Friend-building is creating a better social connection and connections in your workplace to have a better workplace culture. Shawn compares friend-building to a leaky window. Don’t let valuable productivity and engagement in communication leak out your windows. Get introduced to the Abe Lincoln friend.

[6:07] How does fun affect the bottom line? Would people rather get paid more or have fun at work? Find out how fun is a powerful recruiter.

[7:20] Einstein believed play was the biggest part of his creativity and ingenuity. A fun culture can help alleviate stress and help people to feel more like a team.

[8:44] Listen in to find out how fun helps with innovation and how it plays into the failure factor.

[10:50] Failure to create a fun culture can lead to “interview talk land.” How do you bring the fun to your teams? Will a foosball/ping pong table bring the fun? How many people are meeting for the first time at the foosball table? Are social creations being created?

[13:41] Tamara mentions that the magical piece of equipment — the ping pong table in the foyer — doesn’t do the work for you. Shawn believes that you must create activities and events that are purposeful.

[15:50] One of the biggest things we can do is to break the silos that already exists. Listen in to learn about the different types of silos and how to change these connections.

[17:33] Team building can combine companies to bring together more people. This helps aid in collaborations. Shawn shares a success story about a construction company out of Portland.

[19:18] Clients often call Shawn when they realize that they need help with party planning, or they need to do better to create a winning culture. Should the company party default to the HR department?

[22:09] The benefits of friend-building include unlocking a few quiet giants. It can help unlock people’s vulnerability and talents.

[24:23] How does Shawn help people overcome resistance and the feeling of this is just another day at the rodeo? Friend-building needs to be seen as a long-term investment. You’re investing in their social wellness.

[26:46] People don’t really know what interests their team has. The teams are disconnected; that’s the elephant in the room.

[28:56] Shawn suggests a good way to start getting to know your team better is by playing the icebreaker game, high/low/betcha didn’t know. You can ask questions like: What was the high of your day? What was the low of your day? Then, you offer something that your team doesn’t know about you. Most people just need a little nudge to open up about their life.

[31:25] Shawn offers a piece of advice to entrepreneurs. He advises to start very simply but never force friend-building. Look for things you’re already doing, and build on more frequent opportunities.

[33:11] Teams with a foundation of friendship have fewer sick days and increased productivity and engagement.
[34:29] Connect with Shawn and watch a video about the ‘friend wheel’ at Funcorp.

[35:00] Tamara challenges LaunchStreeters to pick one thing to increase friend-building.  Try the high/low/betcha didn’t know game!


  If you are ready to:

get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Underdog Sports League

League Lab Software

The Best Place to Work: The Art and Science of Creating an Extraordinary Workplace, by Dr. Ron Friedman

79. 1748: Tapping Into The Innovator’s Mindset For Better Leadership Skills with George Couros
http://launchstreet.libsyn.com... download (audio/mpeg, 67.05Mb)


George Couros is a leading educator in the area of innovative leadership, teaching, and learning and is the author of the book, The Innovator’s Mindset; Empower Learning, Unleash Talent, and Lead a Culture of Creativity. On Inside LaunchStreet, we talked about the biggest barriers to innovation, why big institutions are so resistant to change and how to become the ripple effect of innovation inside your organization.


Key Takeaways:

[1:11] George defines the components of an innovator’s mindset. You must believe in yourself, learn over time and do something to apply the learning.

[2:44] Why is there often a gap between the generation of the idea and the bringing the idea to fruition?

[4:08] Tamara reminds LaunchStreeters that it is important to take learning, filter it, and apply it to your world. She also cautions that if you’re compliant, you’re often moving backward.

[6:59] George shares why we often have a myopic view in regard to our own work.

[9:34] Learn why innovation is becoming more important to education now more than ever. Why is school no longer the place of learning?

[13:13] Tamara believes that kids are changing and that access to a phone or computer is access to knowledge. She shares that tomorrow’s marketplace is not about test performance. Is the education world reluctant to these changes?
[14:43] George shares a quote by A.J. Juliani, “The job of schools is not to ‘prepare’ kids for something; it’s to prepare them for anything.”

[16:15] Tamara challenges LaunchStreeters to be ready to adapt and change. Risk taking and change are often uncomfortable. We need to be ready to move from a comfortable state to a pursuit that is better.

[20:47] Tamara states that education is a critical factor in our society. What happens if education doesn’t innovate? George talks about the downfall of Blockbuster and the rising of Netflix, He tells that in Canada, the taxis had a moratorium and they had a critical choice. They could have either improved things or continue to complain about Uber. Find out the outcome of the taxi moratorium and how things have changed.

[23:39] George shares some of his characteristics of the innovator’s mindset in his book, The Innovators Mindset; Empower Learning, Unleash Talent, and Lead a Culture of Creativity. He first shares the power of being empathetic. George quotes Ewan McIntosh,”We don’t want our kids to be problem solvers, we want them to be problem finders.” It’s important that kids are critical and pose a solution.

[25:54] Next, he shares the characteristic of resilience. Everyone’s situation is unique.  We all need to find ways to work through things. Reflection is also a big part of this. We need to look back in order to move forward.

[30:09] How do you pattern interrupt someone to get them to realize what they are doing isn’t working? George shares an example from the airline industry. When the executives routine was disrupted, they focused on innovation.

[34:52] Problems in education translate into similar problems in the business world.

[38:44] George shares that his passion around innovation in education began eight years ago when his superintendent started him on a project called, The Division Principle of Innovation and Learning. He began by exploring what innovation in education actually meant.

[42:09] Tamara highlights that the leaders have to be innovative in order to experience the ripple effect of innovation. When ideas are challenged, growth occurs.

[45:08] Connect with George on Twitter and his blog.


If you are ready to:

get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

The Innovators Mindset; Empower Learning, Unleash Talent, and Lead a Culture of Creativity, by George Courus

Georges blog

80. 1747: Develop An Innovation Strategy That Leads To Breakthrough Results With Drew Boyd
http://launchstreet.libsyn.com... download (audio/mpeg, 40.47Mb)


Drew Boyd is a 30-year innovation veteran and the co-author of the book, Inside The Box: A Proven System of Creativity For Breakthrough Results. He stopped by Inside LaunchStreet to talk about why going outside the box sets you up for failure, how to innovate against your constraints, and the five patterns of innovation anyone can do.


Key Takeaways:

[1:22] Drew defines creativity as the cognitive process, the stuff that happens in your head. Innovation is what you do with the ideas to generate them into the marketplace.

[2:04] Tamara poses the question, “Are you good at either creativity OR innovation? Which is better?”

[3:12] Drew debunks the creative genius myth.

[5:19] Get introduced to the ‘ruined product’ exercise. Listen in as Drew discusses this powerful innovation strategy that focuses on the cognitive process of ‘fixivness.”

[8:25] The innovation magic happens when innovators prove they are able to work backwards and confront cognitive bias.

[10:17] Tamara challenges Launchstreeters to work through the ruined product exercise.  Drew encourages that every company incorporate innovation as a routine skill that effects everyone.

[12:01] Get introduced to J. P. Guilford's famous 9-dot puzzle that started the notion of thinking outside the box. Why is the notion of thinking outside the box misleading?

[15:51] Drew and Tamara groupthink why brainstorming is not an effective innovation strategy. Drew believes that unconstrained brainstorming doesn’t work and that the mind slips onto something it knows. Constraints actually free up the mind to create. Constraints are real and the ideas need to be real.

]21:21] Drew’s book, Inside the Box: A Proven System of Creativity for Breakthrough Results, introduces five patterns to guide the brain to crazy configurations. These innovation strategies will help you remain inside the box.

[23:29] The five patterns are identified and examples are given: 1. Subtraction: remove an essential element. 2. Multiplication: make a copy of a product but change it in some way. 3. Task Unification: giving a component an additional job. 4. Division: divide and rearrange in some way. 5: Attribute of dependency: one thing changes as something else changes.

[26:56] Uber and AirBnB were founded using the task unification technique.  (Take something that you currently use and use it for something else). Drew shares that a product that has been invented using the five patterns has a much higher chance of success. Listen in to find out why.

[30:17] Drew shares how one company used the division technique on hoses and developed a non-kinking, heated hose. Drew said, “The trick is to build boundaries around the problem, then apply a few of the patterns.”

[34:52] What challenges are facing businesses today? How can innovation help to overcome these challenges?

[36:40] Drew believes that companies are making three major mistakes around innovation. First, a chief officer should not be assigned to innovate. Second, Companies are failing to see innovation as a skill. (Not investing staff in innovation.) Third: Companies must recognize there is not one lone genius. Companies need a cross-functional team.

[38:32] Action learning is a strategy used by the military. Learn how the four steps of action learning complete the failure mantra, and which step is the golden ticket for success.

[41:00] You need to embrace failure but you must embrace the other three parts too. Reflection is a key piece of life.

[41:50] Connect with Drew at Drewboyd.com. Here you will find video resources,  courses and can purchase his book. Also, connect on Twitter and LinkedIn.


If you are ready to:

get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Inside the Box: A Proven System of Creativity for Breakthrough Results, by Drew Boyd and‎ Jacob Goldenberg Drew’s homepage

81. 1746: How To Become An Entrepreneur And Build A Life You Love with Richard Fertig
http://launchstreet.libsyn.com... download (audio/mpeg, 84.57Mb)


Richard Fertig is a master Airbnb lifestyle, money-making machine. He pops into Inside LaunchStreet to share his incredible journey — all the ups and downs. We dig deep into how to become an entrepreneur — something anyone can do. He also shares his strategies for building the global lifestyle you desire and how to turn what you’ve got right in front of you into money-making assets.


Key Takeaways:

[1:03] Richard shares his personal journey, including some trials and hardships. He had an exciting ride on Wall Street yet found himself in uncharted territory, dismantling a team.

[9:23] Richard talks about the lows of trying to find a new job in finance in 2009. He started running with his dog. This provided him time to think and he realized that life is a journey, and a process, and there would be an opportunity in the end. His optimistic attitude led him to become an entrepreneur.

[14:00] Tamara believes that it’s often a good idea to sit on things for a while and figure things out. The subconscious mind is 20 percent more active if you can shut off the conscious mind.

[16:05] Richard talks about how he handled his less-than-supportive response from his wife. He learned to respect that his journey is an individual journey. He did not need external validation.

[18:40] Richard’s first company was Brilliant Transportation. He then became involved in Airbnb and HomeAway. He started making investment videos and posting them on


[23:56] Tamara challenges LaunchStreeters to think about where your identity is coming from. If it’s coming from the outside, you don’t really own it.

[24:17] Richard tells about his separation from his wife and how it has affected his identity. He’s reinventing how and where he lives. He’s looking to find out how his divorce is part of his journey and looking for things that come out of the woodwork.

[26:48] When we are stuck in a rut, we tend to think of it as “How do I get away from that,” instead of “How do I move towards what I want?”

[27:19] How has Richard’s eternal optimism helped him to become a successful entrepreneur? How can embracing the pain for a period of time be a learning experience?

[32:06] Tamara believes that having the right mindset is powerful in becoming an entrepreneur.

[32:27] Richard spends a lot of time thinking forward. He believes you have to be willing to be wrong and reward being wrong. You have to take the risks. Tamara and Richard talk about letting the genie out of the bottle with Uber and Airbnb.

[37:44] Richard’s Airbnb sharing has led him to partner in a variety of real estate deals.  People’s lives are being changed when they open up their identity and see life through a different lens. Richard challenges people to find ‘their why’ so when things get tough, they can follow through.

[40:52] One of the most common mistakes people make on Airbnb is that people charge too little. They have the wrong metric. Occupancy rate is not the metric you should be viewing success with.

[42:14] Richard’s favorite tip from his Youtube channel is to ask guests for the 5-star review. It’s critical to ask for the 5 stars. Tamara’s favorite tip is to have the Smart T.V.

Richard also suggests to not hide your weakness, but turn it into a positive on the listing.

[46:00] Get introduced to Richard’s 15-year plan. Find out why he’s most comfortable in real estate.

[50:10] Richard thinks it’s still early in Airbnb and Uber investing. He shares a story about every child at his kid’s birthday party being picked up by an Uber driver.

[53:49] The most successful, forward-thinking person Richard knows is Jeff Bezos. He was able to convince Wall Street that he was managing long-term.

[55:25] Tamara reminds LaunchStreeters that to be an entrepreneur, you can use what you already have.

[57:00] Richard’s parting advice is to put a different lens in and see things differently. This allows you to go find opportunities and go where others won’t go.

[58:11] Connect with Richard at RichardFertig.com. View Richard’s Youtube videos at Short Term Rental University.


If you are ready to:

 get buy-in from key decision makers on your next big idea  be a high-impact, high-value member that ignites change  foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Brilliant Transportation





Richard’s homepage

Short Term Rental University

82. 1745: 3 Questions That Will Bring You Game-Changing Business Innovation
http://launchstreet.libsyn.com... download (audio/mpeg, 19.29Mb)


Tamara knows that these three questions will bring you game-changing business innovation. They are the questions she asked herself that got her business out of the commodity game and into the no-competition growth. As she talks about, these questions led to hockey stick growth at Inside LaunchStreet. A big thank you to Julie Ford out in California for asking this important question. Tamara answers with a discussion around the assumptions holding you back, how customers really see you and why your weakness is your greatest strength.


Key Takeaways:

[1:58] Tamara believes that we all feel the squeeze, and if you aren’t feeling it, you’re living in denial. She advises that the game you want to be playing is the value game.  Tamara keynotes often include speaking about getting out of the ER trap. The ER trap is when you are a little bit better, stronger, faster, and slightly improved from the competition. In today’s marketplace, you have to be different and innovate business differently. You have to get out of the ER trap and find that spot of differentiated value.

[5:25] The first question is: What is the biggest assumption of how business needs to be done and if you flip it on its head, what opportunities does it uncover? Tamara shares experiences with razors and wine. The assumption was that you made your money with the refill razor blade. Along came Mike Dubin, who flipped this marketplace on its head and created Dollar Shave Club. Ben Parsons flipped the marketplace on its head when he opened The Infinite Monkey Theorem Urban Winery in Denver. He sells his wine in single-serve cans. Mike opened up a whole new market in the wine market!

[9:28] When Tamara entered the marketplace, twenty-some years ago, the assumption was that consultants needed to come up with business innovation ideas. These ideas ended up on the idea shelf, collecting dust. LaunchStreet dumped this idea on its head and challenged this. Instead of giving people ideas, they give people tools to facilitate ideas. You must marry the people in the room with their ideas and what they are percolating. LaunchStreet decided to make innovation tangible. Their playbook, Think Sideways, will help you dig into the book and empower you to innovate. The Innovation Quotient Edge Assessment was developed to empower people to recognize their own innovation. When they challenged the assumptions at Launchstreet, it was transformed.

[12:13] The second question is: If I asked your customers, would they be able to quickly and truly identify how you are different than the competition? Tamara thinks the key here is to truly tell how you’re different. Tamara likes to think of it as a triangle. Cost of entry is on the bottom and differentiated language is on top of it. Cost of entry is the language you have to provide. We tend to use these words as our marketing language: gets results, action-oriented, interactive, highly skilled. These words do not differentiate. Tamara shares the success of the company, Rackspace. They put their stake in the ground around fanatical support. That is their differentiated language. Zappos is known for delivering happiness. Not delivery time, competitive pricing, range of inventory. Your customers should be able to quickly pick out your differentiated, unique selling space.

[15:34] The third question is: What perceived weakness could you leverage to become your greatest competitive advantage? Tamara believes that as we share our own journeys, we help others to become better. Launch Street was losing work because they were small. The boutique model was created to be small, but this perceived weakness inhibited their growth. They flipped this and launched the online innovation library and are having people come to them. They can now answer questions, listen to our customers and develop new things. This smallness helps us be nimble and it’s now their biggest competitive advantage.

[19:20] Tamara challenges Launch Streeters to take the time and honestly answer these questions to avoid the ER trap. Sign up for our online innovation course and library at Launchstreet.com.


If you are ready to:

get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Think Sideways: A game-changing playbook for disruptive thinking,
by Tamara Kleinberg
Innovation Quotient Edge Assessment Dollar Shave Club The Infinite Monkey Theorem Rackspace Zappos Launchstreet Webpage

83. 1744: Marketing Tactics To Position Your Brand And Drive Sales With Sharon Bolt
http://launchstreet.libsyn.com... download (audio/mpeg, 51.39Mb)


Sharon Bolt is a publicity expert and founder of Get Free Publicity Today. She has been a business owner and Entrepreneur for over 16 years and she has received over £1.5 million ($2 million) in free publicity and free advertising. She is also the co-author of two highly-acclaimed books called Successful Women in Business and Every Entrepreneur’s Guide: Running Your Own Business. She came by Inside Launchstreet to have a convo about marketing tactics for small businesses, the easiest way to get media, how to pitch your ideas so they stand out, and how your journey is your experience.

Key Takeaways:

[1:16] Sharon shares why it’s crucial to share your brand story. People like the human touch and connect with both the head and the heart. The more relatable and authentic you can be, the stronger the connection.

[3:20] Social media and reality TV have personalized everything. The YOU behind your business is a powerful marketing tactic.

[4:38] Tamara believes that often entrepreneurs are too close to their business and tend to hide behind the business. She asks Sharon, “How do we craft the most relevant story for our marketplace?”

[5:48] Are people only interested in rags-to-riches success stories? A great place to get started on ‘your story’ is to ask your friends and colleagues what they would like to know more about. It’s the little things that people can relate to in their everyday lives that make for a strong marketing tactic.

[8:45] Tamara shares her experience of climbing the corporate ladder and realizing that her ladder needed to be on her own wall. Sharon offers some tips about why Laura’s experience is relatable to so many entrepreneurs.

[11:44] Vulnerability and living up to our image hold us back from moving forward.

[12:43] Tamara questions the myth of whether your business needs to market a ‘sexy’ product. Sharon feels that each business just needs to find their niche, make their story unique, and attract people with the same interests.

[15:34] Listen in to find out what is unique about Sharon’s story and how she entered the arena of healing and earned the title of Dog Training Expert.

[19:09] Tamara challenges listeners to think about their own personal WHY experience.  This experience should be driving all other experiences.

[20:16] Tamara and Sharon discuss the importance of your story focusing on an area where you have experienced success. The story must be beneficial to your business.

[22:55] Sharon shares essential tips for getting your story out there. She shares an analogy of creating a painting to marketing your story.

[25:07] Are press’ releases dead? Listen in to find out when to issue a press release and how to be successful.

[29:04] One of the most important things for entrepreneurs is to find out how journalists want to communicate and communicate that way. Finding out what their angle is and building a relationship will help build credibility.

[31:14] The job of a journalist is to entertain, inform, and educate their audience. You need to come up with stories that are relevant to what they want to publish about. It’s about making their listeners’ lives better.

[33:57] Sharon advises entrepreneurs to focus on what’s new. Journalists like talking about new things. Find your unique way, something they haven’t looked at and focus on what’s new and fresh.

[35:29] Get Sharon’s free report, How to Write an Attention Grabbing Press Release That Creates Win-Win Situations With the Media here.


If you are ready to:

get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Sharons Webpage

84. 1743: How To Grow Your Business Into A Global Powerhouse with Jeff Platt
http://launchstreet.libsyn.com... download (audio/mpeg, 33.41Mb)


Jeff Platt is the CEO of SkyZone, a trampoline fun park that helped create the active fun category. Under his guidance, the business has scaled quickly and is now a global powerhouse. Jeff chats with me on Inside LaunchStreet about how to grow your business into a global powerhouse, the major hurdles he faced when growing a business, the power of innovation and listening to your customers and why knowing what you do well is key to success.


Key Takeaways:

[1:30] Jeff shares his inspiration for SkyZone and his dream for creating a new category in the entertainment space by creating play through active entertainment.

[2:22] SkyZone grew to be a global powerhouse due to the publicity of childhood obesity and the need for people to be active.

[4:59] Jeff shares some of the hurdles he faced while paving the way into a new marketplace. It was challenging because it required a lot of education. You had to create a message to resonate with the consumer. Everything had to be created organically.

[5:55] The most important place you can look for inspiration is your guests. Jeff gives an experience about how kids bringing a ball into the park helped to create and organize the dodgeball courts.

[7:15] Tamara believes that the customers have all the answers. Jeff shares some ideas for getting useful customer feedback. First, email shortly after the visit asking for recommendations. Second, research done by in-depth focus groups. Third, do a lot of listening. This provides actions as the company moves forward.

[9:47] Jeff shares that the best way to solve today’s problems and move into the future is by empowering an amazing team of people. You must also be willing to evolve.

[11:45] Listen in as Jeff discusses innovation versus inventing. Jeff and Tamara discuss failure in innovation and why knowing your core make you innovative.

[13:39] How do you translate innovation into company culture? Inspiration for innovation should come from those working the front lines.

[16:43] Tamara thinks that often when one fails at innovation, they are not treated well from that point forward. Find out how Jeff handles failure and then determines what’s next.

[18:10] Jeff shares the importance of the front line feeling safe and recognizing the value of the people behind the front line.

[20:01] Consumers want convenience in all aspects of their lives. Jeff believes that Amazon has changed our culture into everything being about ease, and no friction.

[21:42] What can you accomplish by removing friction?

[24:16] Jeff offers advice to Launch Streeters on how to grow your business First, find a mentor. Someone who’s willing to guide you through the challenging and rocky days. Second, trust your gut.

[26:14] Jeff and Tamara discuss the importance of failing fast and why it’s essential to test ideas live. It doesn’t matter what’s on paper.

[28:19] Jeff thinks that there is no magic bullet in how to grow your business.  He is a firm believer that it takes passion, hard work and a level of ‘crazy.’

[30:13] Find out how Jeff stays passionate during the crazy times.

[31:40] If you’ve never experienced Sky Zone, come play their way! You will experience coming alive through different types of play. You will engage in the here and now and experience play, thrill, and social interaction.

[34:10] Connect with Jeff on Twitter, Instagram, and at Skyzone.com.


If you are ready to:

■ get buy-in from key decision makers on your next big idea ■ be a high-impact, high-value member that ignites change ■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com Mentioned in This Episode: Skyzone.com Simon Sinek: Great Managers Don't Lay Off Employees

85. 1742: How To Navigate And Love Your Life with Raluca Comanescu
http://launchstreet.libsyn.com... download (audio/mpeg, 54.73Mb)


Raluca Comanescu is a performance and results expert, but not in the way you think. She weaves in intention, purpose, and getting rid of all that clutter that gets in the way. She stopped by Inside LaunchStreet to talk about how to navigate your life, your Navigation Tool, and why we shouldn’t borrow other people’s goals or ideas of success.


Key Takeaways:

[1:51] Raluca defines productivity as the mindset of creating the desired reality.

[2:46] Listen in to find out why just getting things done is the wrong way to look at productivity.

[4:55] Raluca advises to make a list and dump everything out of your head. Then, decide what will move you forward to reach your desired goals. You’ll find that things creep in that aren’t really important. Entrepreneurs need to remember that you can do things differently. You don’t have to do things just because other entrepreneurs do them. 

[9:14] Tamara challenges Launch Streeter’s to examine your to-do lists and see what things have crept onto your list that really aren’t things that are your things.

[9:29] Your goals are your navigational roadmap — your friendly plan to get you from point A to point B. Decide clear goals to track in order to complete this. Raluca shares her experience of mapping out her goal of meeting Seth Godin.

[12:40] It’s important to not borrow someone else’s goals. You actually stop living for your life and give yourself 100 percent chance of failure, procrastination, and not feeling happy, when you borrow goals.

[13:09] Tamara feels that it’s important to pause and ask yourself, “What is it that I really want? What emotion do I want to feel?” Chances are, you may be seeking a different outcome. Can you create the emotion you are seeking doing something else?

[16:59] How do toxic thoughts hinder our production? How can we clean our minds?

[18:45] Raluca gives tips on how to clean your mind and brain. This exercise can make you ready for a new direction.

[21:42] Tamara reminds listeners that sometimes clients have served their time, and it’s time to move on. Your mind needs to be cleaned more than once. New space will be created for innovation.

[23:00] Reality’s game is paying attention to everything that comes your way. Instead, you need to mute the reality and start with what matters to you first. Tamara suggests not to let reality dictate what to do in your own world.

[26:42] Find out how being bold for 30 seconds and selfish for a few hours contributes to progress. It’s also important to give yourself retreats after being brave. Tamara shares a personal experience of making a scary call to solicit a client. Her reward was walking the dog!

[30:05] Raluca’s Navigator tool helps you to pull out your intentions. It’s a friendly planner that helps you start with your dreams and helps you move to action. The Navigator can make you smarter in your goal setting. Get The Navigator here.

[37:40] Tamara suggests that innovators dreams are often a bit fuzzy when they start out. Often, they feel like a failure when the outcome isn’t always just like the dream.  The Navigator gives you the permission to redefine the goal.

[40:37] Both Tamara and Raluca believe that the best innovation involves the customer’s input. The customers are so proud when their ideas are inputted into the project.

[45:44] Ask Raluca questions and find out about her workshops here.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

The Feather's Ink

Ask Raluca


86. 1741: Scaling Your Company By Getting Out Of Your Own Way With Les Trachtman
http://launchstreet.libsyn.com... download (audio/mpeg, 54.04Mb)


Les Trachtman is a master entrepreneur and the CEO of Trachtman Consulting group where he helps startups grow and scale. He stopped by Inside LaunchStreet for an in-depth talk on the difference between Founder and CEO, why they aren't usually the same person and how to get out of your own way so that the entrepreneurial venture you started can actually grow and thrive.


Key Takeaways:

[1:37] Find out how Les acquired some bumps and bruises while transitioning from founder to CEO.

[2:28] Les compares moving from founder to CEO to giving up your baby for adoption.

[3:36] How does the entrepreneur know when it’s time to get a CEO or become a CEO?

[5:29] Get introduced to the “founder value ladder.” Find out how to determine your value in each rung of the ladder. If you aren’t the best person for each level, it’s time to hire the person who is. Levels include individual contributor, manager, strategist, architect, investor. Ask yourself, “If I had a boss today, would they hire me to be the CEO?”

[7:05] Tamara shares her personal experience of being a VP in a consulting company. She shares her belief that ‘A-players’ don’t always play great in every position. Les shares that many founders get stuck before they realize that growing and scaling requires change.

[8:51] What are some ways founders become their own worst enemies as they scale and grow? Les explains how to avoid this in his book, Don't F**k It Up: How Founders and Their Successors Can Avoid the Clichés That Inhibit Growth.

[9:29] Les shares that lack of taking risks and lack of innovation can kill any company. Tamara reminds Launchstreet listeners that it’s important to remember that your strength is creating and innovating. That’s what you’re good at. The next level may not be where you are at your best.

[12:16] What things need to happen at the early stages to scale and grow the business? 

You must question everything all the time! How do we learn to ask the right questions to make things more effective?

[15:55] Les shares that it’s important to ask people to think. It’s OK to ask inquisitive questions. It’s OK to turn up issues that are wrong, and It’s OK to fail. This needs to be developed as a culture.

[17:54] Tamara believes that people need to be able to do their jobs when she’s not in the building. Les encourages founders to take vacations to places without good cell service.

[20:50] Les thinks that innovation is critical to today’s business. You must figure out how to get ahead, or another founder will come eat your lunch. You must create a culture where innovation can fail and learn from it.

[22:29] How do companies get over the hurdle of implementing failure?

[24:08] Les defines failure as the task that you are currently performing did not end up with the intended result. He shares the history of 3M Post-it note. Out of failure, the Post-it note was born!

[25:54] As a company grows and scales how do companies continue to innovate?

It’s important to continue to tell the story. How was your company founded? How you risked it all to get where you are today. It’s everyone’s job to innovate, not just a certain team.

[27:46] Les’s advice to founders is to remember that you are great at something. You don’t have to be great at everything. Find someone that is almost as good as you and start handing off jobs. Measure your success by how much you can hand off, not how much you can take on.

[28:43] Founders need to get out of the box and diversify your workforce. Diversity in thought and background are essential. Choose people that are in different disciplines.

[30:18] Les is seeing a massive change in tech but believes that the biggest innovation is seen from the structural move from computing in your office to computing in ‘the cloud.’ 

[32:22] Connect with Les at Foundertransitions.com.


If you are ready to:

■ get buy-in from key decision makers on your next big idea ■ be a high-impact, high-value member that ignites change ■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com Mentioned in This Episode: Don't F**k It Up: How Founders and Their Successors Can Avoid the Clichés That Inhibit Growth, by Les Trachtman Foundertransitions.com

87. 1740: The Power of Strategies And Systems To Build A Successful Business With Mike Arce
http://launchstreet.libsyn.com... download (audio/mpeg, 43.90Mb)


Mike Arce is the host of the top fitness business video podcast, “The GSD Show.” He is also the founder and CEO of Loud Rumor, a 7-figure advertising agency for small businesses in the fitness and wellness space, like Orange Theory. Mike stopped by Inside LaunchStreet to talk about the skills you need to achieve success, the power of systems to unleash great people and innovation, and what it means to GSD daily.


Key Takeaways:

[1:20] How did MIke’s love of martial arts lead him to become a fitness trainer and enter the fitness marketing space? Mike parallels fitness to successful businesses.

[3:12] Mike’s business coaches have all told him that he’s their number one student.  Mike’s ability to put things in motion has earned him this title. Success hinges on learning and executing!

[4:50] Tamara shares that often people think that learning is the execution. Listen in to find out where the balance is between learning and execution.

[7:19] Mike explains what his agency, Loud Rumor is about and chimes in on what it took for them to achieve a great culture. He shares his struggles about looking inward to improve his leadership skills.

[10:39] Mike believes that the greatest skill a good leader possesses is knowing that you are never a great leader! Mike and Tamara both share a personal experience about leadership. Tamara reminds us that leadership comes at all levels.

[13:09] Get introduced to the “entraemployee” mindset. Success happens when everyone operates under the mindset that we all own our company. This mindset creates job security and prevents people from looking for a greener side.

[14:50] How do you foster the sense of ownership and create the “entraemployee”?

Tamara stresses the importance of making your own situation “greener.”

[17:13] Mike wholeheartedly believes that systems make a really great business and great people work within a great system. When there is more organization and clarity, people are happier coming to work. Greater confidence and satisfaction follow.

[20:25] What is the best way to figure out systems? Tamara believes that structure allows for innovation because you have the baseline stuff taken care of. It gives you a framework to walk through the process.

[25:26] Listen in to find out what GSD stands for. You don’t move forward by getting shit started.

[26:44] Mike shares his strategies for getting shit done.

[29:24] Tamara questions Mike about the impact our health plays in business performance. Mike answers the question by saying, “the health of the airplane is the most important part of the entire trip.” Sometimes, we forget that our bodies are the airplane.

[33:14] Mike’s advice to entrepreneurs that are attempting to scale a smart business in a crowded industry is to dive all the way in! The most successful way to learn a foreign language, is to move there. The most successful way to break into an industry is to learn to talk the language by attending conferences, reading books, surrounding yourself with people already in the industry and to have mentors.

[35:14] Mike’s favorite movie series is ROCKY. When ROCKY had to prepare for a fight, he did nothing but prepare for the fight. He did whatever it took to get the job done.  

[36:54] Connect with Mike on Facebook, LinkedIn, Instagram, and at  



If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Mike’s agency


Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, by Simon Sinek

Start With Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek

Hug Your Haters: How to Embrace Complaints and Keep Your Customers, by Jay Baer

Customer Satisfaction is Worthless, Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know, by Jeffrey Gitomer

The E Myth: Why Most Small Businesses Don't Work and What to Do About It, by Michael Gerber

Scaling Up: How a Few Companies Make It...and Why the Rest Don't, by Verne Harnish


88. 1739: Achieving Your Dreams By Finding Clarity
http://launchstreet.libsyn.com... download (audio/mpeg, 40.74Mb)


Clara Capano is a performance expert, coach, and the creator of the 52 Weeks of Clara-Ty program. On Inside LaunchStreet, we dig into how to get clarity and moving from vision to structure to boundaries. We also discussed the power of NO in freeing up space for your creative mind and how to not do it all if you want to do it right.


Key Takeaways:

[1:37] How did Clara follow her heart and transition from a career in real estate to being a performance coach?

[4:12] Clara’s motto is, “You can’t do everything.”  Learn now, to take the superwoman cape off and put in in your drawer. Saying no actually brings us freedom. It’s our own internal battle that we have to get over. Clara believes that saying no comes from fear of disappointing others.

[7:28] Clara shares two questions that can guide your decision-making process. First, ask yourself: If I agree and say yes to this, what am I then saying no to? Second, If I agree to do this, is this in alignment with the person I want to become and with the goals I want to achieve?

[9:31] Find out the positive things that start to happen when you start to say no to the wrong things and yes to the right things?

[10:22] Boundaries, structure, and vision are essential to help cut out the noise. Listen in as she talks about vision and structure. Clara’s book, Find Your Focus: 52 Weeks of Clarity can help you define your vision and your purpose. Get introduced to Clara’s life rocks and bubble time.

[16:47] Tamara reaffirms that you are much more productive when you set time limits and get “in the bubble.” This can limit the distractions.

[17:23] Boundaries are much easier when you have structure and define your vision. It is much easier to say no.

[18:55] Tamara shares a personal story about creating our own boundaries. Clara shares some tips from her book to up your game. Learn why it’s imperative to put yourself first and take good care of yourself.

[21:15] Clients call Clara most often to know how to manage and leverage their time. Clients are feeling pain finding time for themselves.

[22:10] Clara believes that confusion causes you to stand still. Why is confusion squelching dreams? Learn how you know if you’re confused.

[24:42] Fear can be overcome by realizing that it’s not all about me. Focus externally.

[27:40] Creativity and innovation are about letting go a little bit. You have to leave some freedom to authenticity. Tamara shares her process of seeking her authentic self and owning her own voice.


[31:17] Focus allows you to get everything done. When you are truly focused, that’s where greatness happens. Focus is ongoing and requires adjusting.

[33:36] Connect with Clara on  FacebookInstagram, Twitter, and on Clara-ty.com.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Clara’s Homepage

Ninja Selling Homepage

The Go-Giver: A Little Story About a Powerful Business Idea,
by Bob Burg and John David Mann


89. 1738: How Innovation And Product Management Impacts the Bottom Line with Felicia Anderson
http://launchstreet.libsyn.com... download (audio/mpeg, 55.30Mb)


Felicia Anderson is the senior director of the product management council and launch management at Pitney Bowes. She leads a company-wide initiative to increase product managers’ positive impact on business results. She talks with me on Inside LaunchStreet about how to create a culture of innovation, why watching, not just listening, to customer behavior is the key to great insights and driving bottom line results from your team.


Key Takeaways:

[1:29] Listen in and get introduced to Felicia and find out how she launches successful products.

[2:03] Pitney Bowes is a story of transformation over the last decade. Innovation has had to be in their DNA. A lot of transformation has evolved over the last one hundred years. Felicia discusses where the company started and where they are today.

[4:36] Felicia defines a product manager as one that leads a cross functional team to create, develop, deliver, and launch products. It’s one of the most cross-functional disciplines in business.

[7:06] How does innovation fit into the objectives of the product management council? Listen in to discover what four words make up the culture of Pitney Bowes. Find out why collaboration is so important to the process.

[9:14] Felicia discusses how the team knows that collaboration is working. The right people will be in the right place, at the right table, at the right time. Each person has the ball at their venue. The players all know where their piece fits into the puzzle.

[10:11] How do you align and encourage a culture where disagreement happens?

[11:55] The foundation of a successful product launch is to deeply understand the customer.

[14:25] BEST practices include sharing deep meaningful information. It’s more than just sharing data. Setting a goal for monthly or quarterly meetings to integrate knowledge is essential. You must be having open-ended conversations with your customers. Find out what their problems are.

[18:00] Tamara challenges leaders to set aside time to gather insights and make this a priority. Gathering customer insights is not a one-time event. It needs to be ongoing.

Observing customer behavior is different than talking to them. Watching them tells you the what. Follow-up will tell you the why.

[22:48] Felicia shares how to take innovation and put it into practice.

[26:08] Tamara suggests that the process should provide flexibility for the team and be a baseline for BEST practices. Felicia inputs that the process shouldn’t strangle creativity but be a repeatable, consistent process.

[28:31] Felicia stresses the importance of looking at both parties of the product council.  The product management community are the folks working to implement the process.  The Product leadership team communicates within and helps to gather open communication and overcome challenges.

[30:44] Tamara shares that alignment at leadership helps everyone in the chain below them.

[31:13] Connect with Felicia on Linked in.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Pitney Bowes Homepage

Felicia Anderson Linked in


90. 1737: How Changing Retail Environment Presents Massive Entrepreneurial Opportunities with Matthew Bertulli
http://launchstreet.libsyn.com... download (audio/mpeg, 68.14Mb)


Matthew Bertulli is the master of the changing retail landscape. He is the Co-Founder & CEO of Demac Media, an award-winning Commerce Agency and brings several of his own innovative products to market. He stopped by Inside LaunchStreet to talk about the massive shifts in retail that are killing the big dogs and presenting massive opportunities for entrepreneurs and those willing to think differently.

Key Takeaways:

[1:14] Matthew explains that big shifts are happening in the retail world. Digital technology is making it much easier to disrupt the traditional consumer chain. Northface is making huge gains with 40% of their revenue being sold directly to the consumer.

[4:09] Tamara shares her recent shopping experience to her local mall. Most retail stores were devoid of customers. The stores that did have customers were the Apple Store, the Peloton Bike Shop, and the Tesla store.

[6:50] The retail shift has given entrepreneurs a prime chance to take on the monster retailers and CPG companies. How do I begin? The day of the order taker is gone,  There’s never been a better time to enter the market.

[8:35] Tamara shares the example of Diamond and Sparkle. They have over a million followers! It’s never been easier to get in front of the people that want to follow you.  Opening up a market or building your own has never been easier.

[11:12] How can entrepreneurs take advantage of this retail shift? Matthew introduces his product, Pelacase and how his company is eliminating supply chains and turnaround times. Matthew and team innovated the product but also the business model of a lightning-quick turnaround time.

[14:20] What tradeoffs did Matthew’s company have to accept for the quick turnaround time? Tamara advises that you have to think about what you have to give up versus what you want to get.

[17:20] Listen in as Matthew shares some mistakes that retailers often make. One: They go at it backward. Two: They’re going in with what’s good for them instead of going into it with a win-win situation. Build your own audience and find out who your audience is.  Tell a different story by arming yourself with your data that supports the retailer’s business.

[21:55] Demac Media, Matthew’s business, is partnered with Shopify. They create more economic value than they capture for themselves. Shopify captures 30-40% of the value that they create. Listen in to learn how you can create more value than you capture.

[24:16] Matthew believes that ecommerce is going to turn the retail markets on its head and capture 25% of the market globally in the next five-to-eight years. Data is becoming like gold. Think of the opportunity in the shift. Entrepreneurs are sitting on a gold pile!

[26:36] Tune in to find out how Matthew’s local grocery store has created brand loyalty by teaching customers how to make smoothies and eat healthily!

[28:22] Matthew shares what brands he feels are doing well online. It’s important to remember that successful brands aren’t always billion dollar industries. Your chance of building a really great $10 million business is so much better now than ten years ago.

[31:00] Media often preys on fear and money. The Podcasts movement is great because it is exposing the many success stories of base hit entrepreneurs.

[33:34] Matthew started Demac Media to help merchants build and grow ecommerce businesses. In this process, they have started and acquired their own brands. He shares success from a Canadian company called Cuddlebug. Turnaround time on decisions is ten minutes. This is intoxicating! The retail shift is going to favor the small and the nimble, not the large.

[36:45] One of the reasons Matthew decided to go vertical and have their own brands is that it gives them an edge. It’s powerful to be in the market and experience actionable data that we have tried ourselves.

[37:48] How does Matthew juggle and balance it all? How does he put his own products in the market and help others do it?

[40:58] Connect with Matt.


If you are ready to:

■ get buy-in from key decision-makers on your next big idea ■ be a high-impact, high-value member that ignites change ■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com Mentioned in This Episode: Demac Media Homepage Pelacase Homepage Mattbertulli.com Apple Store Peloton Bike Tesla Store

91. 1736: Disrupt or Be Disrupted With Jay Samit
http://launchstreet.libsyn.com... download (audio/mpeg, 60.02Mb)


Jay Samit is the man behind the TED talk, “Disrupt YOU,” and the creator of the Disrupt YOU workbook and has raised millions of dollars for disruptive startups. We chat about how to disrupt yourself, why you can either create disruption or be disrupted, and how people willing to let go of how they do things today are the ones that are going to shake up the world on Inside LaunchStreet.


Key Takeaways:

[1:30] How are innovation and disruption different? Listen in to find out how Indiana Jones disrupts and changes all of the incremental advances.

[2:48] Listen in to find out how technology is increasing the rate of disruption.

Jay believes that whether by choice or circumstance, every career gets disrupted.

[4:52] Forty-seven percent of U.S. jobs will disappear in the next decade. The only defense you possess is how you respond to the disruption. Uniqueness comes when we realize the changes to society and how we leverage them for personal advantage.

[7:13] Why should I disrupt myself and how do I proceed? The first step is to change yourself and the image you see of yourself. It’s not about changing the world. List the problems you have in your life and begin to see them as opportunities to change your life and the life of others. Jay shares a story about two kids living in Tel Aviv that created the WAZE app.

[10:32] Silly Putty, Playdough, and Slinky were all created as innovators began to look at things differently and sought out opportunity. Tamara challenges her listeners to accept Jay’s 30-day challenge of writing down your problems in a notebook and identifying problems that you can innovate and change things for the better.

[14:40] Tamara shares that sometimes when we look at problems, we believe that it’s too simple. It’s important to remember that problems compound.

[15:42] The consequence of not disrupting guarantees that we will be roadkill. Don’t wait for something bad to happen.

[18:14] Jay believes that the risk you don’t take will be your biggest regret.

[19:13] Failing and failure are not the same thing. Find out how they are different. Jay shares how the dating site, Tune In, Hook UP, evolved to YouTube and Airbnb was born from the idea of renting out air mattresses.

[21:19] Jay shares how endless innovation has contributed to the thinking that consumers are no longer buying things to last forever. Change is the new normal, and the only person that can stop you is you.

[25:47] How does the ripple effect play into disruption? It’s imperative to get ahead of the ripples.

[28:51] Listen in to find out what things are shifting that can create opportunities.

Find out how big businesses invention can benefit you.

[33:10] Jay expounds on his nugget of advice, “It’s not the job of people living in the past to understand the future. It’s your job to communicate your vision in a way that people living in the past can comprehend.” Start living in a way that you can explain it to them and you’ll see progress.

[34:58] Click here to get started on your journey to disrupt yourself! Order Jay’s free 40-page workbook and listen to Jay’s “Disrupt You,” TED talk.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Jay's Home Page 

Jay's Facebook Page


92. 1735: What Makes You Innovative with Jeff DeGraff
http://launchstreet.libsyn.com... download (audio/mpeg, 71.22Mb)


Jeff DeGraff knows what makes someone innovative — it’s in the code. He is the author of The Innovation Code: The Creative Power of Constructive Conflict, and a leader and teacher of innovation. He chatted with me on Inside LaunchStreet for a discussion on the four types of innovation approaches, why so many leaders give lip service to innovation, and how conflict fosters great ideas.


Key Takeaways:

[1:12] Why do leaders often have an “empty playbook” when it comes to innovations?

[3:52] Jeff explains how you can maintain equilibrium versus being deviant. It’s important to remember that one size doesn’t fit all in innovation; it’s highly situational.  Tamara compares this to a teeter-totter analogy. Listen in to learn how you can successfully balance the teeter-totter.

[6:53] Tamara believes that radical innovation often gets thrown under the bus. Jeff believes that the problem isn’t failure, the problem is success. The issue is believing in what you’re actually getting back from the market. Innovation gets squashed in the teeter-totter going from the innovation end to the optimization end.

[9:08] How can the innovation code bust down the innovation brick wall? Innovation rule is the 20/80 rule. Imagine a bell curve and imagine when do you really change? People change when they have to. Innovation happens from the outside in. Innovation is about conflict.

[10:55] In Jeff’s book, The Innovation Code, he explains that innovation happens when conflict/contrast is introduced. The death of innovation is apathy. It’s important to understand that diversity is not a democratic process, everybody’s voice doesn’t count the same. Learn about the positive hum of generative energy.

[13:42] Good (smart) conflict isn’t about personalities, it’s about ideas. Recognize that the debate is about the idea, not the personality.

[15:18] Tamara shares a personal story regarding avoiding conflict when she worked with a beverage company. Jeff believes you don’t have to avoid safe spaces and trigger words. You don’t have to agree with people. Social media is driving this belief that fosters monological thinking.

[17:21] Jeff suggests that if you’re engaged in a conflict, you need move the idea away from the personality and generate ideas in ways that people don’t feel threatened. The object is to make people see their blind spots. Constructive conflict is your idea about something. A powerful question to ask is, “But, have you thought about this?”

[18:24] Listen in to learn the million dollar question to ask after introducing a new idea.

[19:29] How do leaders move the team forward? Jeff suggest that you partner people with their opposites, and ask them for hybrid ideas. Then, work backwards and look at the causes of the outcome.

[21:56] Jeff expounds on two of his worldview personalities: Artsy and Engineer.

Think of Lennon vs. McCartney. Innovation is not born from freedom. It’s born from constraints.

[26:26] Tamara shares that these opposite pairs must share a common thread that propels them forward to success.

[27:17] Jeff continues to share his worldview personalities of Athlete and Sage.

[29:50] Your dominant worldview is your strength but also your weakness. You have to learn how to live with it, incorporate it.

[31:42] How can I use the worldviews to help me innovate? Make people aware, without belittling them, when they are in the negative zone and then walk them out of the zone.

[33:32] Jeff explains which worldview personality fits best into different phases of innovation. All four types need to be represented in all four phases.

[35:54] How can organizations avoid assigning innovation to the “special shirt” team? What playbook is successful?

[38:24] Jeff challenges listeners to think that innovation requires generative energy. Energy is created when you surround yourself with people that don’t believe what you do. He also challenges them to dive into conflict.

[40:34] The whole process of being a leader is making sense of things. Strong leadership can pinpoint insights. Jeff feels like the biggest thing that’s currently changing are social issues. First: Starting in 2014, over half of the births born to women under the age of 30 are outside of marriage. Second, people want to work for themselves. And, third, the fastest growing religion of people under 30 is atheism.

[42:46] Tamara shares an experience while on vacation that shows just how much purchase behavior has evolved with the generations.

[44:18] Connect with Jeff at  JeffDeGraff.com, and watch his Jeff-ism videos. Buy his book, The Innovation Code, and take a free assessment to determine what worldview personality you are.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

The Innovation Code: The Creative Power of Constructive Conflict, by Jeff DeGraff
and Staney DeGraff


Watch Jeff explain the Competing Values Framework


93. 1734: Questions To Inspire Innovation with David Fradin
http://launchstreet.libsyn.com... download (audio/mpeg, 47.67Mb)


David Fradin knows how to create questions to inspire innovation. He is the creator of the S.P.I.C.E method, and has 45-plus years of product and marketing experience, and is responsible for over 75 products, representing $250M in revenue. He pops over to Inside LaunchStreet to talk about how asking the wrong questions kills our innovation efforts, why lacking process creates a culture of blame, and how to use S.P.I.C.E to move ideas forward.


Key Takeaways:

[1:15] David shares his successful key ingredient as a product innovator. He believes it is focusing on what the customer wants to do: why, when, where, and how they want to do it. As well as the question, what is unsatisfactory with the current process?

[2:58] Find out why knowing the why, and what is unsatisfactory, is so crucial in product innovation. David discusses the urban fable of Henry Ford asking people if they want a car. The answer might have been, “I don’t want a car, I want a faster horse.” Ford should have asked, Would you like to go from point A to point B faster?

[5:07] How do we move from asking the wrong questions to asking the right questions?

[9:07] David’s definition of innovation is helping people do what they want to do faster, cheaper, or with style. Tamara encourages intrapreneurs and entrepreneurs to recollect if you are helping your consumers do what they want to do.

[11:24] David shares his experience of bringing the new concept of the Apple ProFile (a hard disc on a PC) to market.

[14:00] How do you combat the resistance of a new product and get past Newton’s First Law of Motion?

[18:10] Why it’s important to do the do: do the innovation and define the value proposition first. Then, market research and competitive research, market segmentation, total available market, and prospect of journey, sales, trading plans, and identify metrics of success. Then, you start development.

[20:15] David walks us through figuring out what your customers do: First, observe who, what, where, when, why, and how. Second, develop an interview questionnaire searching for how satisfied they are for getting something done now. This will help you prioritize your opportunity based on a formula between what they want to do, and what their satisfaction is in getting the thing done. Find the formula in David’s book, Building Insanely Great Products. Third, is a format for writing a value proposition. The template for writing the value proposition can be found here at David's ecourse.

[23:02] Get introduced to the mnemonic S.P.I.C.E S. Strategy, Process, Information, Customer, Employees, Systems and Tools, in order to build insanely great products.

[26:00] Find out why the lack of process creates a culture of blame, and hinders success and innovation.

[29:58] Tamara shares the importance of team collaboration up and downstream from what you do. This will help you get the whole vision.

[31:28] Tamara shares her personal experience about going to the mall. The mall had very few customers except for the Apple Store, Tesla Store and Peloton Bike Store. David shares a story about Steve Jobs and his vision with his first stores.The successful experience all goes back to observing what people do.

[35:54] Tamara believes the question retail stores need to be asking is, how can I create an experience for our customers? Decisions need to be based on the customers and what they want.

[39:07] Connect with David at SpiceCatalyst.com, on LinkedIn or Dave@spicecatalyst.com.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Foundations in the Successful Management of Products: A Must Have Guide for Todays Product Managers and Product Teams, by David Fradin

Building Insanely Great Products: Some Products Fail, Many Succeed... This is their Story: Lessons from 47 years of experience including Hewlett-Packard, Apple, 75 products, and 11 startups later, by David Fradin


94. 1733: Turn Customer Input Into Innovation With Andrea Simon
http://launchstreet.libsyn.com... download (audio/mpeg, 51.07Mb)


Andrea Simon knows how to turn customer input into innovation. She is a leader in the emerging field of corporate anthropology and the author of the award-winning book, On The Brink: A Fresh Lens to Take Your Business to New Heights. On Inside LaunchStreet, we explore how we should think of our businesses as small scale societies, avoiding the challenges of the herd, and turning everyday observations into profound insights.

Key Takeaways:

[1:33] Corporate anthropology is a social science approach to studying our society and how humans organize themselves. Corporate anthropologists take observation and turn it into innovation.

[3:50] Tamara compares organizations/innovation to microorganisms. They are either growing or dying. There really is no such thing as stagnant. Most companies would be perfectly happy if everyday was like yesterday.

[5:46] Listen in to hear Andi discuss some common problems of today’s business. Find out why the 30-somethings don’t answer the phones!

[7:54] How do you turn observation into innovation? Really listen to what the consumer is telling us and turn it into what they are asking for. Part of it is discovery and part of it is delivery. How do I do this in an innovative way?

[13:55] Tamara shares a personal experience about ethnography and self perception.  The power of observation is so much greater than anything else.

[17:09] The first thing Andi does it take the client out into the field. The disconnect between what the customer really needs, instead of what you think they need, is the gap where ethnographers can play the role to understand what they are seeing differently.

[18:30] Get introduced to the “What If” sales process. Find out how to solve the client’s unmet needs.

[19:24] Find out what pitfalls clients are experiencing when they call Andi for help. Andi shares an experience about a filling station and filling a water bottle.

[22:42] Tamara advises that the question we need to ask ourselves is, are we going to move in our marketplace and sell more tomorrow?

[25:00] Tamara and Andi discuss why malls across America are fully staffed yet empty.  Why are there customers in Apple, Tesla and Peloton Bikes but very few elsewhere? Why is the biggest challenge for doormen in Manhattan finding space for delivered packages for the tenants?

[29:21] Listen in to find out how a mall bowling alley, pool table club, and bar have combined space to experience success by focusing on upscale experiential valuable upscale experiences. Customers want to experience the purchase.

[32:03] Andi believes that people are most comfortable in a herd. They like to hang out, and find their tribe and culture. The herd brings some challenges. First, most of the herd will resist when change is on the horizon. Second, the herd is typically not motivated to change until there’s a crisis. Third, It’s difficult to allocate money, resources amongst the herd. Fourth, the herd groups together and resists change to politics and power.

[34:35] A few tips to avoid following the herd are to seek for ways to become open-minded to disagreement, and to resist the urge to push new innovation away.

[37:52] Humans make decisions using heart to head processes. We need to ask ourselves which group do I want to belong to? Do I want to be an outlier in this decision?

[38:56] Tamara challenges her listeners to take step back and come to understand and come to an informed judgement. Is it possible for the herd to be involved in innovation?

[42:18] Andi compares collaboration to golf. Find out why Tamara advises us to observe and take copious notes to what people are saying and doing, for profound insight.

[43:56] Connect with Andi , listen to On The Brink Podcast and buy her book here.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Simon Associates Management Consultant Homepage

On the Brink: A Fresh Lens to Take Your Business to New Heights,
by Andi Simon, Ph.D.


95. 1732: How To Avoid the Victim Mindset And Create A Solid State Of Happiness
http://launchstreet.libsyn.com... download (audio/mpeg, 69.78Mb)


For Maura Sweeney, Living Happy from the Inside Out is more than a slogan. It’s a life mantra. Author, Podcaster, HuffPost Contributor, and International Speaker, this Ambassador of Happiness and thought leader helps individuals find their voice, entrepreneurs develop their brand, and leaders emerge into their most brilliant selves. We chat about how to make happiness an internal trigger, what makes someone influential, and how to avoid being a victim in life.


Key Takeaways:

[2:06] Maura shares her preschool reflection of how JFK’s presidency left her with a passion for inspirational leadership, innovation and the importance of becoming a change agent.

[4:21] Maura’s mindset is simple. You can either say, it’s too bad, I’m not the one in charge. Or, you can say, I have a challenge, I am going to prove that there is a solution!

[6:50] Maura believes that leaders of today have shifted their motivation. They are not thinking about making it a win/win situation for all. It’s more about what is the impact for me at this moment?

[8:55] Tamara and Maura discuss that great innovators see the world around them and  contribute to their part. They also achieve loyalty by, advocating, supporting, and  collaborating together.    

[12:44] Get introduced to Maura’s two personas. Either you are the victim or the beneficiary. Focus on the thought that I am a benevolent person and beneficiary in a benevolent universe! You can then undo that feeling of being the victim and become the conduit to positive change.

[18:44] How can being in the beneficiary mindset help you to gain control of your space, allowing you to influence and innovate? Tamara challenges her listeners to catch yourself and own your feelings when you are playing the victim.

[21:00] Maura defines that happiness is not pink dresses and fairy dust. Happiness is a state of mind, one that is often chosen as if it becomes a discipline. Happiness is a state of being and it’s a state of presence. It’s something that is practiced.

[23:43] How does happiness affect your success? How does it help you to get into your innovative space?

[27:50] Tamara and Maura discuss how a perspective shift can provide you with power to change your life. Maura teaches about perspective in her Foundations of Happiness ecourse.You need to shift your perspective in your mind, in order to shift it in your world. It’s the catch phrase, “There’s nothing here or there’s everything's here.”

[31:52] Listen in for tips to advance from: there’s nothing here, to there’s everything here!

[34:31] Tamara asks Maura for pitfalls and payoffs for exiting the comfort zone. Listen in as Maura shares her pitfall dancing experience.

[38:52] Maura compares a diving analogy to taking your first step to exit your comfort zone. Start small, take your first step, and own it. Then, take your next step.

[42:01] Connect with Maura at Command Central to purchase her books, ecourse and listen to her podcast at Maura4u.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com


Mentioned in This Episode:

Foundations of Happiness ecourse

The Art of Happiness, by Maura Sweeney


96. 1731: How to Outsmart Your Instincts And Get Over Your Biases For Better Ideas
http://launchstreet.libsyn.com... download (audio/mpeg, 48.87Mb)


Adam Hansen is the VP of Innovation/Innovation Process Consultant at Ideas To Go, and a career-long innovation leader, student and devotee. He is also the author of Outsmart Your Instincts: How the Behavioral Innovation Approach Drives Your Company Forward. We delve deep into the three natural biases that sabotage our innovation efforts and how to overcome them, how trust and conflict are important to innovation, and the six-second rule.


Key Takeaways:

[1:30] Listen in to find out why Adam believes that innovation is heroic and that there’s a responsibility of imagining the future of different possibilities.

[4:58] Adam believes that you gain authority when you author, not just write books, but create. He is interested in people that author, and believes that’s what is heroic.

[6:35] How do our ancestors affect how we innovate today? Risk aversion was a good thing for our ancestors but it’s not what we focus on today.

[8:53] Adam discusses three natural biases that sabotage innovation. First: negativity bias is the belief that bad is stronger than good. Second: availability bias is believing that what we see is all there is. Third: confirmation bias is the idea that once we believe the idea to be true, we continue to prove it’s true.

[13:19] Adam talks about attention, awareness, and how having a framework with tools can help you to overcome biases.

[15:20] How can understanding naive realism help with relationships and innovation?

[17:14] What is the role of the leader in creative dissent? Premature agreement can be harmful if reached too early. You want a breadth of different types of ideas.

[21:37] Tamara shares the truth that you only have one piece of the puzzle. You must have the other pieces in order to move forward.

[22:18] Get introduced to the amygdala hijack and 6 seconds.org. Adam shares the belief that to do innovation well, we need to become more emotionally intelligent and have better tools.

[28:14] Tamara challenges her listeners to a six-second challenge and encourages them to pause and take six seconds to answer the tough questions.

[30:44] Negativity bias is automatic and appears very smart. But truly, it’s not helpful in the contribution.

[33:24] How can framing your adventure challenge bring high impact to the conversation? Challenge the entire experience that goes around the benefits. Adam shares an example using pizza wars.

[37:08] Diverge/converge helps you to come up with better ideas. This needs to happen right from the start. Tamara talks about Under Armor’s innovation and their experience answering the I’m not selling ___, I’m selling ___ question.


[39:40] Adam shares Geoffrey Moore’s bowling pin strategy of thinking that head pin is what pin you need to knock down first. This makes if all the easier to knock down the rest of the pins.

[40:30] Adam shares advice on how to unlock innovation and outsmart their primal instincts. Ideas early in the process are vehicles to help you get to get to better places, not end destinations in and of themselves.

[42:18] Connect with Adam at Ideas2go.


If you are ready to:

■ get buy-in from key decision-makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on Launch Street — gotolaunchstreet.com

Mentioned in This Episode:

Adam’s Forbes Magazine Interview

6 seconds.org

Ideas2go Homepage

Outsmart Your Instincts: How the Behavioral InnovationTM Approach Drives Your Company Forward, by Adam Hansen, Edward Harrington, and Beth Storz

97. 1730: Why Product Leadership Is Critical To Building An Innovative Company And Team
http://launchstreet.libsyn.com... download (audio/mpeg, 48.04Mb)


Richard Banfield is the CEO and co-founder of Fresh Tilled Soil, a leading Product User Experience Design Firm in Boston, and the co-author of the best selling book, Product Leadership: How Top Product Leaders Launch Great Products And Build Successful Teams. We dig deep into why product leadership is so important, how to bring that skill to your work, building fast innovation cycles, determining the signals from the noise, and driving good decision making.

Key Takeaways:

[1:21] You need a good leader to have a successful product. Leaders must be able to deliver and measure value to their customer. Find out what’s different in the role of a product manager and a product leader. You must listen to the customer and seek out negative feedback.

[6:12] Richard shares advice so that you can be less emotional and more objective about feedback. It’s like any skill that requires effort. You have to get out there and practice it!

[8:17] Is this feedback I can do something about? Find out about gravity problems and how to address them.

[9:29] Prototypes are more important than PowerPoints. Prototypes should pose a question that generates an answer for you.

[12:43] Why is product leadership so relevant today?

[15:44] Modern companies with any real desire to succeed will actively pursue the voice of the customer. Product managers aid in soliciting the customer's voice.

[16:33] How does a company build and nurture high-performing teams to achieve success? First, the teams must be cross-functional teams that represent all units within the organization. Second the teams must be co-located, connected, and working with each other. Third, autonomous; they must have the training and coaching to make good decisions.

[18:49] People must be taught to make good decisions. However, not every decision will be good. Don’t go for the big reveal. Work in a quick microcycle to deliver value, and fix problems along the way. Innovate, tweak, fix, and revolve as you move through the process.

[20:47] Richard believes the innovation team should be coaching and training everyone else how to think within the company.

[23:42] Successful product companies ship a lot of experiences and deliver hIgh rates of  value, around 5-10 experiences a month.

[24:42] Richard talks about some “aha” moments that he experienced while writing his book, Product Leadership. It’s OK to say, “I don’t know.”

[26:33] How does one divide the signal from the noise? Leadership must paint a clear vision for everyone, and explain why it’s meaningful, and how to get there.

[29:29] How can you identify product leadership? It needs to be obvious by intention. You need to get people on board, and then organize the effort. Leaders need to possess  empathy, organize and present well, and have the energy to go and perform every single day.

[32:06] Product leadership is one of the keys to making sure innovation is happening.  All aspects of the business must be part of innovation.

[33:44] Richard shares an analogy of the doctor making a house call to the crazy cat lady. Go and observe the customers in action and live in their shoes. Walk through the manure.

[38:24] Why is it necessary to be a lifelong learner?

{40:00] Connect with Richard on Twitter or on Richard’s homepage. Purchase Richard’s book on Amazon.

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on Launch Street — gotolaunchstreet.com

Mentioned in This Episode:

Product Leadership: How Top Product Leaders Launch Great Products And Build Successful Teams, by Richard Banfield

Richard's Homepage

Connect with Richard on Twitter

98. 1729: How to Build a Thriving Business in a Changing and Challenging Marketplace
http://launchstreet.libsyn.com... download (audio/mpeg, 65.95Mb)


Steven L. Blue is the CEO of Miller Ingenuity, and a nationally-recognized expert in transforming businesses into global powerhouses. He is also the author of American Manufacturing 2.0: What Went Wrong and How to Make It Right. We delve into how to thrive in an industry that is seeing massive change, creating a culture where innovation is infused into the heart of the people, and why you should make it your goal to solve the problems you don't even know exist.

Key Takeaways:

[2:26] Get introduced to ‘bumper sticker values’ and learn what the current problems of Uber, Wells Fargo, and United are teaching companies about values. How does the values gap get so big between the leaders and the employees?

[5:26] Innovation, creativity, and taking risks is included in most companies’ value statement, but how is it playing out in the real business world? Money, commitment, and resources must be allocated in the plan. Innovation cannot get disconnected from the rest of the organization.

[9:32] Steven’s innovation space is in the heart of the factory. This is a space to teach his employees about creativity and innovation. The entire company was taught the principles of innovation.

[13:00] How does one complete a values check? How often should companies do this?  What risks do new hires bring to the table?

[14:47] Steven shares some ideas for picking values that are right for your organization. Picking values can be a discovery process to fine tune what’s important to your customers, stakeholders and employees. Community is a very powerful value to focus on.

[18:21] How is innovation described in Steven’s company? Innovation is the major plank in the last level of the seven levels of ingenuity. Innovation means creating new opportunities and solving problems that we didn’t know existed, or have just manifested.

[20:28] You must have the foundation set up so that your people really care enough to innovate. Then, you have to hire enough people to free up your employees to spend 20 percent of their time innovating.

[22:41] What are the risks associated with freeing employees up to innovate? Learn about Steven’s Creation Station, and the payoff that it brings to his company.

[23:44] Are some values more important than others? Integrity is one of the bedrock values — that must start at the top. Steven shares a personal example about his cherry red 1968 Mustang convertible. Values must be installed from the top down.

[28:02] Drift is natural. To avoid the drift, you must give your employees reason to think about what and how they’ve been doing. Retreats are a powerful tool to provide fresh thinking and respite.The whole purpose of the retreat is to find the synapses that you’re been missing because you’ve been so busy, busy, busy.

[29:29] Find out how Steven’s participation in the Anthony Robbins Firewalk has helped him to acquire the skill of seeing problems that don’t exist yet.

[33:00] Shaking it up is a necessity! There are always two stories to tell the shareholders. Either, you go belly up, or you are successful. You must assume that things are going to get bad if you don’t change.

[36:01] Tamara shares examples of how Kodak missed the mark, by doubling down on what they know, instead of what will make them successful.

[37:19] Steven advises innovators that you have to take a risk and a chance, and that you must be persistent. Get introduced to the ‘spend and see plan’.

Connect with Steven, purchase American Manufacturing 2.0: What Went Wrong and How to Make It Right, as well as other books  at: Stevenlblue.com


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Steven L. Blue's Homepage

Miller Ingenuity

American Manufacturing 2.0: What Went Wrong and How to Make It Right,
by Steven L. Blue

99. 1728: How To Grab Your Customer’s Attention Online And In The Real World
http://launchstreet.libsyn.com... download (audio/mpeg, 47.63Mb)


Kellen Kautzman owns Send It Rising Internet Marketing, and manages a team of over 20 internet marketing professionals. Kellen holds a Master's degree in education, and taught for five years before transitioning into his career as an internet marketer. We delve into the secret sauce ingredients of online marketing, why you can make a huge impact with only six seconds and what everyone is doing that you shouldn’t.


Key Takeaways:

[1:44] Kellen relates how he went from teaching Spanish in the classroom, to living out of his car in Las Vegas, to pursuing his dream of web development.

[4:14] What poses the biggest barrier of getting buyers attention online?

[6:43] The older generation of business owners must have a paradigm shift. Owners must become a celebrity in their space by using social media and youtube. The question one always needs to ask is, “How do we connect with our tribe?”

[10:27] Listen in to learn about the huge impact of just 6 seconds. 1/8th of the population will listen to the full 30 second ad. You must seize that golden opportunity and grab the buyer’s attention in the first 6 seconds.

[13:21] Consistency bring results. Facebook retargeting keeps business in front of folks in a casual way. Find out why some people consider retargeting spooky. Knowing your tribe is key to deciding if retargeting is right for your business.

[19:20] Is it possible to get too specific in targeting? How can knowing your objective help to answer this question?

[21:00] Kellen shares some tips to engage when you are no longer getting the results you once were. First, Engage, adwords (culling) negative keyword list. Second, add call extensions to adwords on mobile but not on desktops. Call extensions are the blue phone that appears on the ad. You can touch the phone, and it will call the business.

[23:00] Kellen’s secret sauce is revealed! You don’t want to miss these ingredients.

[26:33] Exercise your basal ganglion cells in the brain by tracking Google analytics every morning with your morning routine.

[28:26] Kellen shares three styles of blogs: traditional, embedded youtube videos, and photo blogs.

[33:36] What can innovators do when the key words they use don’t exist? Think of terms that exist in the same realm and find things in the same paradigm.

[36:28] The key to successful advertising is to understand that advertising is the struggle to get attention. Innovators need to be gentle on themselves and grow in time organically, and be honest and hang on to your integrity.

Kellen’s new book, Everybody's Doing It will be released in the Fall of 2017. Read some excerpts now! Connect with Kellen here: Kellenkautzman.com

If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:


Everybody’s Doing It

100. 1727: Discover How Data Can Set You Free To Be More Innovative
http://launchstreet.libsyn.com... download (audio/mpeg, 41.29Mb)


Kathy William Chiang is VP of Business Insights at Wunderman Data Management, and the co-author of the book Monetizing Your Data: A Guide To Profit-Driving Strategies And Solutions. We dig into how too much data is a major bottleneck, how to shorten time to insights, why you can’t analyze away risk, and how to think about the two buckets of unknowns in your work.


Key Takeaways:

[2:08] Kathy began her journey into data analysis when she became frustrated with the inability to trace data issues to the root cause. It proved difficult to find the right metrics and framework for aggregation averaging.

[4:01] Tamara shares that often when a team is working together, it’s easy to focus on the wrong thing. Data can easily take us down the wrong rabbit hole.

[5:16] Find out how and why Kathy teamed up with co-author, Andrew Wells, to write their new book, Monetizing Your Data.

[7:33] How can you leverage data to push smart innovation forward and avoid the ‘too much’ analysis data trap?

[10:30] Kathy discusses the advantages of one-to-one marketing. It allows you to retain information on individuals as well as track real time responses and websites. It also allows you to respond to the things you feel are important. It gives you the ability to track and get under the hood of how products are working the market. This brings a richness to manage and drive innovation.

[12:27] Kathy shares with listeners how to determine which metrics to focus on.

It’s important to avoid the lens of what we want to see. Instead, have the discipline to look at why the market is reacting the way it is.

[16:37] Tamara gives two pieces of advice: First, start with the end in mind. Second, understand that you can’t analyze away risk. More data and anchors won’t lower the risk of trying something new!

[19:32] Tamara points out a powerful exercise to help define both known and unknown risk. Think through the process and learn how capturing the known and unknown risk can help you to move forward.

[24:15] Kathy shares a client experience about pulling information together and working with the different teams to harmonize and visualize the data.

[28:18] Tamara shares an experience about taking too much time to pull and create the data. This hinders innovation, because you don't have time to look at the patterns and innovate. 

[30:26] Tamara challenges us to think about what you’re spending your time doing. Set aside time to communicate insights that you can make decisions on. That’s what’s important!

[33:04] Connect with Kathy and Andrew on their website.


If you are ready to:

■ get buy-in from key decision makers on your next big idea

■ be a high-impact, high-value member that ignites change

■ foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities...

Join us on LaunchStreet — gotolaunchstreet.com

Mentioned in This Episode:

Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions, by Andrew Roman Wells and Kathy Williams Chiang

Diffusions of Innovations, by Everett M. Rogers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers, by Geoffrey A. Moore