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Podcast title The Business of Thinking Big
Website URL http://www.liannekim.com
Description The Business of Thinking Big Podcast
Updated Wed, 11 Sep 2019 20:25:37 +0000
Image Lianne Kim
Category Business

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Link to this podcast The Business of Thinking Big


1. Scaling with Online Courses
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Description: Episode 37 - Scaling with Online Courses In this episode, I chat with a former client who has a remarkable story. Rosalee Lahai-Hera of Baby Sleep Love opens up about her journey from overworked, underpaid and burnt out to a thriving business owner with multiple online offerings. Initial Challenges and Shifts Rosalee talks about some of the initial challenges she faced when she first started. The biggest was realizing that she was undercharging for her services and as a result, too many clients were buying (we talk about how a high conversion rate is a real problem in business). The issue here is time. Rosalee was spending all her time on her business, which was affecting the time she wanted to spend with her family. After taking a hard look at her business, she restructured her packages down to two and raised her rates. This was a very successful strategy, but it created a new problem. Rosalee felt that she had eliminated a whole group of families from those she wanted to serve. The answer to this was the creation of an online course. Online Course Introduction Online courses are a great alternative to 1 to 1 coaching, as it allows for self-guided instruction at a reduced cost. Rosalee tells her story of how and why she introduced her first online course and how that worked within her business model. Creating and launching the course was a big investment in time and energy, but it’s paying off as Rosalee is now reaching more clients. She warns that with this type of learning, it’s important to stay in touch with her students to ensure their success. Fears We talk about some of the oh-so-common initial worries people have about shifting from 1 to 1 client work to one-to-many online offers and how she overcame those fears (hint: loss of money and control are involved). Rosalee and I both offer strategies for creating a successful online course. There is also discussion about money, rates, packages and the time involved with running an online course. So, if you’re struggling to figure out how to shift your business so that you can scale it with something like an online course, this episode will give you lots of inspiration and tangible tips. Developing an online course is exciting; being able to see where your business is going next and how you can change lives is the best part of entrepreneurship! Links mentioned in this episode: If you're ready to learn about how to create and launch your first online course, sign up for my free masterclass: liannekim.com/launch The Business of Thinking Big Podcast Episode #22: Letting Go to Grow https://www.liannekim.com/blog/22 Baby Sleep Love Rosalee Lahai-Hera Certified Sleep Consultant http://babysleeplove.com

2. Selling your Expertise
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Description: Episode 36 – Selling Your Expertise with Promo In today’s episode, I have a candid conversation with Tammatha Denyes, the CEO of TD Accounting Services, a forward-thinking and growth-oriented accounting practice that focuses on providing services to businesses in an online environment. Tammatha tells a story of significant personal loss, how it affected her business and the lessons she learned. She then outlines the steps she took to move forward in life and business. Unlike other accounting practices, she and her team believe that business owners should use the most technologically advanced tools to make informed business decisions. TD Accounting Services focus’ on providing bookkeeping advisory services to bookkeepers who are either just starting, or are ready to learn how to navigate new, cloud-based accounting systems. So many female entrepreneurs struggle with the money side of their business, Tammatha empowers business owners to understand and be in control of their finances because not paying attention to them could be the demise of a business. 50% of companies close their doors in the first year because they aren’t in control of their finances, and don’t know where their money is going. We also talk a lot about the importance of mindset while building a business. She was active on Social Media and soon found that she had become a leader in her field. When she decided to try coaching out for the first time, her first course filled up in a matter of days. Tammatha relays the importance of this course, how it not only served her raving fans but how it turned into research for the next big step in her business. Learn more about Tammatha and her team by stopping by the website today. They are NOT your average, straight-laced group of professionals. Tammatha Denyes TD Accounting Services W: www.tdaccountingservices.ca Blog: www.tdaccountingservices.ca/blog Linkedin: https://www.linkedin.com/company/td-accounting-services/ Facebook https://www.facebook.com/BBossOnAMission/ The Business of Thinking Big Podcast Episode 33: Is it time to hire a coach? https://www.liannekim.com/blog/33 MamaCon – Redefining What’s Possible https://www.mamasandco.ca/mamacon Lianne Kim - If you're ready to learn about how to create and launch your first online course, sign up for my free masterclass: liannekim.com/launch

3. Finish 2019 Strong
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Description: Episode 35 – Finish 2019 Strong Success requires planning, and planning requires focus. But where do we start? Let’s be honest for a minute. You know, deep in your heart that if you don’t get clear now, it won’t happen. You don’t want to be disappointed come year end! By getting clear now, you can focus on what you want to achieve in the next 4 months, which for many of my peeps is the most powerful and profitable time of the year. In this episode I walk you through exercises and strategies to ensure that you have what you need to finish 2019 on a high note. I recommend that you grab a pen and paper, don’t just listen this week, actually do the work! Mindset is the foundation for everything. Then comes strategy, and finally intentional action. These three things individually won’t get you where you want to go in your business, but you will set yourself up for success if you use all three! Tune in to this episode (which is really what coaching with me would look like) and set yourself up for success. Links mentioned in this episode: The Business of Thinking Big Podcast Episode #1: My Formula for Business Success https://www.liannekim.com/blog/1 Episode #26: From Doubt to Confidence https://www.liannekim.com/blog/26 Episode #30: Dealing with Dry Spells https://www.liannekim.com/blog/30 Rick Mulready, Coach https://rickmulready.com/ Book: The One Thing by Gary Keller https://www.the1thing.com/

4. Events That Grow Your Business
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Description: Episode 34 - Events that Grow your Business with Candice Tulsieram In this day and age, there are SO many people doing what you do, so how do you stand out? By creating a Signature Event that elevates your brand! The energy at a live event cannot be captured any other way. Live events are a great way to help you stand out in the crowd. The Big Picture Be sure to set clear goals on what you wish to achieve from your event. Think about the purpose, is it an anniversary or a product launch? How would you like your guests to feel about your event? Imitation is the sincerest form of flattery, so it’s okay to take ideas from events that you have attended and loved and add in your own unique flair. Engagement We live in an age of engagement, and everyone wants to be part of something. Attendees expect that you know them already, so anticipate their needs and build them into the event programming. Look for ways to make it fun and engaging, creative signage, networking exercises and breaks between speakers are great ways to nurture attendees. Be unique and think outside the box. When it’s over The job doesn’t end when the doors close. Be sure that you do not miss the opportunity to build on the momentum after your event. Sign vendors, speakers and/or sponsors up for the next year. Be sure to survey your attendees during and/or after your event. The comments and suggestions you receive from them are pure gold! A word about marketing Prior to your event, be sure to create as much buzz as possible through IG and FB posts, leverage others involved to spread the word on their social media as well. Create unique hashtags that will get the attention of your desired audience, and engage influencers and get everyone talking! Also, print copy is a great way to spread the word, see if you can write an article for a relevant magazine or newsletter. On the day of the event Put processes in place to capture real-time testimonials that can be used to market future events. Get on social media during the event and post pictures or video of how it’s going so far. Your audience, who is not in attendance, will see what they are missing, all while still feeling involved in a small way. You will capitalize on their fear of missing out, and likely won’t miss your next event! Best advice – just get started! You won’t know how things will work out if you don’t try, so don’t let your fears hold you back! Links mentioned in this episode: In this episode we talk a lot about different events by female entrepreneurs: - I mention Aviva Allen's Healthy Mom's Marketplace https://gohealthymoms.com/marketplace-2.html - I mention Alana Kayfetz's MomFest that I will be speaking at this year: https://momfest.ca - I also mention Lori Kennedy's Wellness Business Summit https://go.wellnessbusinesssummit.com/wbs19-2 - And of course I share some of the successful strategies we've used at my annual conference for Mamapreneurs - MamaCon: https://www.mamasandco.ca/mamacon - and I mention that our keynote speaker this year is Jill Stanton from https://www.screwtheninetofive.com Candice can be found at: https://360events.ca

5. Is It Time To Hire A Coach?
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Description: Episode 33 - Is it Time to hire a Coach? 97% of all 7-figure business owners have a coach. Hiring a coach can be a complete game-changer in! A lot of people think they need to wait until they have things all figured out before they hire a coach, when in fact hiring a great coach is the thing that will help you figure things out and move forward. So how do you know when it’s time to invest? If your concept is well received, and you are selling products or services, your clients are getting results, or if you are changing someone’s life and generating revenue, then you have what is called “Proof of Concept.” If you are not at this stage, then you are not ready for a coach. A great coach is an investment, but if hiring one would create a strain on your finances, then now is not the time. When your business is consistently earning, your clients are happy, and you are busy, then timing may be right! If you suffer from feelings of stress, anxiety and overwhelm, or if you find yourself always scrambling to complete work IN your business, but never find the time to work ON your business, then it’s probably time for a coach. So, what type of coach should you hire? Well, now that depends! The best strategy for this is to figure out what you are lacking or what you wish you could achieve. Once you know that, you need to find the coach who specializes in that area. It could be a business goal, or a personal one. We need to be mindful that our personal and business lives affect one another, so if we are struggling in one, the other will often also suffer. But know this: You do not need to have everything figured out before you hire a coach! You will know you have found the right person for the job if you feel good about the decision that you have made. Good coaches are not cheap, so keep in mind that hiring the right coach to suit your needs is going to be an investment in your future. Many coaches will offer references and free trials so you can talk to others about their experience and even try it out for yourself. Listen in to learn about the three coaches that I hired, why I hired them, and how it all worked out! Links mentioned in this episode: James Wedmore https://www.jameswedmoretraining.com Adler https://www.adler.ca Shelagh Cummins https://shelaghcummins.com Rick Mulready https://rickmulready.com Rick's episode that I mention: https://www.liannekim.com/blog/19 Julie Lautens https://julielautens.com Free Trial with Lianne Kim www.liannekim.com/vipcoaching

6. High VS. Low Season in Business
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Description: Episode 32 - High vs. Low Season in your Business People that make time for breaks are more successful and tend to be more productive. On a micro level, this could be time blocking; working hard for a few hours, then taking a walk or a break. On a macro level, it could mean planning out blocks of time. It’s helpful for us to know and anticipate where the high and low seasons are. I realized that 90-day planning doesn’t work for me; my business works better on a trimester model. Once I discovered this, it completely changed the way I operate! The Trimester Model: 1st Trimester – Fall (September – December) During this time, I find that most people are looking to grow their business; the kids are back to school, and everyone is hustling. I run a big conference, and my clients are busy, which means I’m working with them, I also offer courses during this time. 2nd Trimester (January – April) January – a fresh start, a new year which brings new goals and resolutions. January through April are always very busy. During this trimester, I run the Forces of Nature retreat for remarkable women. There are also courses, lots of client work and a spring conference. This is my busiest time, and I find that by the end of April, I am pretty much burned out and ready to take a break. 3rd Trimester – (May – August) Historically, this is the quietest time for my business. So, I’ve embraced this season and work my business around it. During this time, I take family vacations and carve out more time for myself. In the high season, you will find me as super focused, with my head down executing marketing, offers, talks and webinars. There is selling, online launches, events and conferences. There is literally no time for anything else. However, during my low season, I do not work on executing marketing campaigns or selling. I still show up on social media and serve my clients as needed, but during this time, I tend to work on other stuff, and I love it. Personally, during my low season, I spend more time with my kids, exploring the city, reading and date nights with my husband. Professionally during this time, I am still serving clients, but I will take time to map out the year ahead, starting in September. I map out events and anchors, and I do things that I don’t want to have to worry about during my busy season. I sign up and complete online courses that will benefit my business, so I’m geared up and ready for September when it comes. Basically, by embracing the ebb and flow of my business, I maximize my time and energy and anticipate what is to come. We all need breaks; if we were in a constant state of stress, we would be unhappy and unfulfilled. Working harder doesn’t necessarily mean being more productive. Links mentioned in this episode: Forces of Nature Retreat https://www.liannekim.com/retreat Amy Porterfield https://www.amyporterfield.com Rick Mulready https://rickmulready.com James Wedmore https://www.jameswedmoretraining.com

7. Failing Forward
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Description: Episode 31 - Failing Forward with Jennifer Myers Chua In this episode, I sit down with one of my fav' business buddies to chat about one of our favourite topics: Failure. It's such a big part of the entrepreneurial journey, and something both of us do regularly. So why isn't anyone talking about it? Jen talks about her biggest failure (and it was a doozy), and how she grew from the experience. She says "Our biggest failures give us the lessons we need to learn." We also have to keep in mind that maybe the thing we are trying isn't quite right, but it's not necessarily a failure. Perhaps we need to take a step back, reflect and adjust to get it right. When we think of failure, many of us worry about being judged by others. Who are we accountable to if we failed? Family? Clients? Will this failure be the end of the business, or would it just be a blip? Resilience is vital, and we can't achieve great things without it. If an idea or product is in line with your company values and is something you believe in, then it's worth it to take a chance. Remember the old saying "Don't put all your eggs in one basket" though, and be mindful of risks. Make sure the business is set up in case things don't go as planned. The road to an end goal for an entrepreneur is never a straight route, but it's the twists and turns that make it the most enjoyable! Failure is not the problem, it's a piece of the journey. Jennifer Myers Chua and her husband Joey are a husband and wife team who own Hip Mommies, a Toronto based distributor of modern, thoughtfully designed baby, toddler and pet products. They pride themselves on partnering with businesses that share the same socially responsible and environmentally friendly beliefs, as well as quality products that are purposeful, safe and well designed. Links mentioned in this episode: Hip Mommies https://hipmommies.ca/ The Secret https://www.thesecret.tv MySpace https://myspace.com/index Mamas & Co. https://www.mamasandco.ca Pat Flynn, Author Will it Fly? How to test your next business idea so you don’t waste your time and money. https://www.smartpassiveincome.com/will-it-fly/ Seth Godin, Author, Entrepreneur and Teacher https://www.sethgodin.com Rick Mulready https://rickmulready.com Amy Porterfield, Online Marketing Podcast Episode 247 https://www.amyporterfield.com/2019/01/247/

8. Dealing With Dry Spells
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Description: Episode 30 – Dealing with Dry Spells We need sales to survive, but what happens when we have gone several weeks (or worse) months without a sale? That is a dry spell. As humans we are hard wired to want to achieve, to get the gold star or the pat on the back. So dry spells can be dangerous to entrepreneurs, and rest assured even the most successful businesses go through them. During these times we go into a funk, and tend to get down on ourselves which causes our confidence to wane. When this happens, it affects how we show up for our clients, and our sales conversations suffer as a result. During the time when things are slow, we should be focusing on learning more about ourselves and our business. It’s an opportunity to take the time we need to slow down, so that later we can speed up. Look inward, where you focus is, and where your energy is going. Is your offer landing in front of the right person? Are you attracting the right client? Think about your sales conversations, what energy you are putting out. Mindset, and making sure that you show up from a place of ultimate service. Train your mindset daily with visualization and gratitude practice. Be strategic with your dry-spell by looking forward to the next quarter or busy season. Take the time now to map out the major anchors and events, and start working on some of the items that need to be done in advance. Enjoy it! Sometimes the universe has a way of telling us what we need, so if we aren’t making sales maybe it’s because we need to slow down and focus on something else. Whatever it is, make sure you use your time wisely while you have it! Links Mentioned in this Episode Ep28 – My Top 10 Favourite Business Books https://www.liannekim.com/blog/28 Ep22 – Letting go to Grow https://www.liannekim.com/blog/22 Ep15 – How to get more clients https://www.liannekim.com/blog/15 Brendan Bouchard – Author High Performance Habits https://brendon.com/blog/high-performancehabits/ James Wedmore Mind Your Business Podcast http://mindyourbusinesspodcast.com/ Rachel Hollis - Author Girl Stop Apologizing https://www.thehollisco.com/girl-stop-apologizing Jen Sincero – Author You Are a BADASS You Are a BADASS at Making Money https://jensincero.com/shop/#product=product-yaaba

9. Business Partnerships
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Description: Episode 29: Business Partnerships When you think about your business, you can easily identify the tasks that keep it running like a well-oiled machine. I would also bet that you can identify which of these tasks you know you’ll procrastinate doing because they just aren’t your thing. That’s okay. I get it, sometimes those tasks take the joy out of business ownership. This episode is a conversation with Meghan and Alex from Toronto Family Doulas, and they don’t hold back about what it takes to be in a successful business partnership. The good, the bad and the ugly, they cover it all. Both women were used to doing things separately, and they cover what it was like to learn how to do things together, adapting to new processes and up-levelling their communication. Each of them brought very different strengths to the business, and they had to identify a clear understanding of each and their long-term goals in order to make it work. They offer their advice to anyone considering entering into a business partnership. Reasons why they each needed a partner in order to make each of their business’ whole and how it has grown both the business and themselves in the process. What qualities to look for in a potential business partner, they cover a list of conversations that should be had before entering an agreement. Such as expectations for what each individual will contribute, personal short and long term goals and where each sees the business going. These are all factors in setting the partnership up for success. Their journey hasn’t always been smooth sailing. They identify how their partnership is much like a marriage. There have been times when they haven’t been too happy with each other. Communication in these cases has been key, and the end result has helped them set up boundaries and come out of these situations stronger than ever. Meghan and Alex have clearly defined their roles within the business. Each has a feeling of trust and calm knowing the other is doing their part. There is camaraderie in their offices, they bounce ideas off each other regularly and have become friends through their business. Torontofamilydoulas.com

10. My Top 10 Favourite Business Books
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Description: Episode 28 - My 10 Favourite Business Books All of these books have helped me move my business forward. These are not motivational fluff, or "rah-rah, you can do it!" reads, these are some fantastic pieces of personal and professional development that could shape the future of your business. If you do not have an MBA (and aren't thinking of obtaining one anytime soon), then check out "The Personal MBA" by Josh Kaufman. In it, Josh covers parts of a business that you may not have discovered yet. "Rocket Fuel" by Gino Wickman talks about those of us who are visionaries in our businesses, and why the need for an integrator may be just the thing to push you forward. "Traction" (also by Gino Wickman) will cover how to map out your vision and systems in your business to help you grow and scale. "Influence" by Dr. Robert Cialdini, you will learn powerful strategies for selling and some basic psychology on how the human brain works, which ultimately leads people to make a buying decision. Are you interested in simplifying, prioritizing and getting clear on what to focus on? Then "The One Thing" by Gary Keller may be your next big read. "The Compound Effect" by Darren Hardy talks about how going too far too fast will not work in your favour. Instead, Darren will teach you how making small incremental changes will have a massive impact over time. There are four personality types in the world, Gretchen Rubin covers identifying both your own and your client's in her book "The Four Tendencies.""The Big Leap" by Gay Hendricks talks about the emotional side of entrepreneurship and how, as business owners, we often struggle and go through periods of discomfort. Habits, the good ones, of course, have the power to dictate our success. "The Power of Habit" by Charles Duhigg talks about how the things we do daily, weekly and monthly affect our business and the psychology of implementing new habits into our lives. If you are interested in how to better understand your brand and how to conveys to other people, then check out "Building a Story Brand" by Donald Miller. Links mentioned in this episode: Audible https://www.audible.ca The Personal MBA, Josh Kaufman https://personalmba.com Rocket Fuel Gino Wickman and Mark C. Winters https://www.eosworldwide.com/rocket-fuel Traction: Get a Grip on Your Business Gino Wickman https://www.eosworldwide.com/traction The Compound Effect Darren Hardy https://www.darryeenhardy.com The Four Tendancies Gretchen Rubin https://gretchenrubin.com/book/the-four-tendencies/ The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level Gay Hendricks https://www.amazon.ca/Big-Leap-Conquer-Hidden-Level/dp/0061735361/ref=asc_df_0061735361/?tag=googleshopc0c-20&linkCode=df0&hvadid=292938044607&hvpos=1o2&hvnetw=g&hvrand=94864538504409748&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1002384&hvtargid=pla-434697743974&psc=1 http://bigleapexperience.com The Power of Habit: Why We do What We Do in Life and Business Charles Duhigg https://charlesduhigg.com/the-power-of-habit/ Building a Story Brand: Clarify Your Message So Customers Will Listen Donald Miller https://buildingastorybrand.com The One Thing Gary Keller https://www.the1thing.com https://www.the1thing.com/podcasts/ Pre-Suasion: A Revolutionary Way to Influence and Persuade Dr. Robert Cialdini https://www.influenceatwork.com/principles-of-persuasion/ The Business of Thinking Big Lianne Kim Podcast #6; The Hero’s Journey with Salome Schillack https://www.liannekim.com/blog/6

11. Shifting From Practitioner To Leader
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Description: Episode 27 Shifting from Practitioner to Leader with Melanie Stevens Sutherland In this episode we look at some of the fears and challenges people face when shifting from being a practitioner to a team leader.  Melanie shares where she was two years ago in her business and how she needed to make some changes heading into her second maternity leave. She wanted to work, but a traditional environment wasn’t working for her or her family. Many women feel as though they have to choose between being a great mother and a great businesswoman. The thing is, you can have both but sometimes you need to create your own situation in order to gain that freedom. Let’s talk money! Entrepreneurs love making money (who doesn’t), but so many of us do not take a hard look at where are dollars are coming from, and where they are going. Being happy to just “pay the bills” isn’t a solid business strategy. Mel talks about how when she took a step back she was able to take a hard look at her projections and targets. Mindset Melanie always wanted to be a “good boss.” She equated this with having her staff like her, instead of assisting them to grow. While portraying compassion and kindness is vital as a leader, the business must be put first in order to grow. Melanie learned that taking the personal feelings out of the equation helped her, her business and her employees. Leadership Mel talks about how her leadership style has developed and evolved. Where she used to micromanage, she now admits that surrounding herself with a team who are excellent at what they do was a much better strategy. She has found it much easier to relinquish control when she trusts that her practitioners will do what they do best. Well, how did she do it? With a willingness to change and go with the flow of course! She aligned herself with people she knew would grow and shine in her business, and allowed them the freedom to do so. Melanie realized that in order to “grow” the business she couldn’t be “in” the business. Taking a step back as a practitioner and letting her team do what they do best has done wonders all around. She has moved into a leadership role she is now able to focus on the parts of the business that have been neglected due to lack of manpower and time. Advice from Melanie The hard conversations and decisions become easier over time, and mistakes are actually learning opportunities and should be treated as such!   Links mentioned in this episode: Mommy Connections https://www.mommyconnections.ca Mamas & Co. https://www.mamasandco.ca Body Co. https://bodycotoronto.com Lianne’s Podcasts mentioned in this episode: Episode #22: Letting go to Grow https://www.liannekim.com/blog/22 Episode #20: Is it time to build a team? https://www.liannekim.com/blog/20 https://www.canada.ca/en/revenue-agency.html

12. From Doubt To Confidence
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Description: Episode 26 From Doubt to Confidence You asked, I'm delivering. When I polled my audience recently about which topics this podcast should cover in the months to come, many of you said you wanted to work on mindset and confidence. This is a personal and important topic to me, and one that I work on almost daily. The value of understanding your own mindset and knowing how to use it to your advantage can make all the difference in growing your business. I decided to break this episode down into three parts, self-doubt, confidence, and moving forward with a confident mindset. By breaking down these elements into smaller chunks, we can see the big picture without feeling intimidated. This means the process of moving from self-doubt to confidence is much easier to accomplish. Part One: Defining Self-Doubt 1) I ask you how you define self-doubt, and how it shows up for you in daily life. Then, I share several examples from REAL women in my community who were bold enough to share their very personal negative self-talk stories (a.k.a. their inner critics). I am so grateful for their willingness to share their truths because I want you to see that if you ever feel this way, you are not alone! I also give you an activity that you can do to get clear on what your thoughts are right now. Later we look at how we can start to reprogram these thoughts. The biggest thing to note: All thoughts are a choice, including thoughts that result in a feeling of doubt, and thoughts that result in feeling confident. Part Two: Defining Confidence 2) Who will you be at your most confident self and how does that person feel? I share a visualization exercise that will help you to understand what confidence is for you. Clarity on this vision of yourself is the first step in knowing how to get there. Part Three: Moving from Self-Doubt to Confidence 3) I share a few strategies that you can implement right away (many on a daily basis) so you can address and reprogram negative, doubtful thoughts and begin taking positive actions that will result in more self-confidence. You will start building momentum, moving towards the confident vision of yourself we outline in part two. Links mentioned in this episode: I refer to a "Thought Download" exercise from Brooke Castillo of https://thelifecoachschool.com I refer Marie Forleo's new book title https://everythingisfigureoutable.com This is the award I applied for: https://www.womenofinfluence.ca/rbc-cwea/

13. Protecting Your Big Business Ideas
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Description: Ep # 25 Protecting your Big Business Ideas with Cynthia Mason In the episode, I chat with my good friend Cynthia Mason whose specialty is helping small businesses protect their big ideas. Cynthia has worked with some major brands you would definitely know, but she is super passionate about helping female entrepreneurs. Cynthia breaks down why it's crucial to trademark our ideas, when and how to get started. She also shares her thoughts on whether or not we should DIY this (as do I and I bet you already know which side of the fence I land on). Did you know that not only your name can be trademarked? Cynthia covers all the different parts of your business that you should be protecting ASAP. She talks about common misconceptions about the trademark process, and what the real truths are. We also talk about timelines, how long it takes to fully register your mark in Canada and things you need to know before getting started. Basically, if you've ever had a burning question about the trademark process, she answers it! I also share my own journey with trademarking several names associated with my businesses and why I decided to make the leap. What you'll likely discover in this episode is that protecting our ideas is as much a mindset game as anything else. This is another way we could and should be "thinking big" when it comes to our business. Links mentioned in this episode: The Business of Thinking Big Podcast Episode 20 https://www.liannekim.com/blog/20 Shelagh Cummins Business Coach https://shelaghcummins.com Government of Canada; Trademark Link http://www.ic.gc.ca/eic/site/cipointernet-internetopic.nsf/eng/h_wr00002.html Mason Professional Corporation; Cynthia Mason Lawyer and Trademark Agent https://masonpc.com https://markably.ca MamaCon by Mama’s & Co. https://www.mamasandco.ca/mamacon2019

14. How To Take A Stress Free Vacation
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Description: Episode 24: How to Have a Stress-Free Vacation In this episode I give you permission to step away from your business this summer and trust that it will still be standing, nay thriving when you get back. I truly believe in the importance of rest and relaxation, and how it’s all part of a joyful human experience. Studies have shown that people that take quality breaks are more productive. I believe this is true not only on a micro level (within our work day) but also on a macro level (throughout our year).  When we take time away from our business, we come back refreshed and more productive. In fact, I bet you get your best business ideas when you're not working in your business. I sure do! My best ideas hit me when I am out for a nature walk, a family adventure, or even swimming laps, seriously!  I also share my top 5 tips for having a stress-free vacation, a few systems you can implement so that you can truly shut off (if that is what you want, and I hope it is) and enjoy your time away.  The benefits of taking some time away are many, but you’ll come back refreshed and excited (and often with some new ideas to boot)! I also share some tips that will help with your re-entry. I encourage you to set aside one "Buffer Day" when you return so that you can get organized before having any client-facing work.  And spoiler alert, I get a little emotional at the end of this episode. You'll have to listen to see what get's me all teared up.  Links mentioned in this episode: The 5 Choices – The path to extraordinary productivity Kory Kogon/Lenna Rinne/Adam Merrill https://www.franklincovey.com/books/5-choices-book.html Steven Covey 4 Quadrants http://www.visionstoexcellence.com/stephen-covey-4-quadrants/ Do Less Kate Northrup https://katenorthrup.com/ Lianne Kim The Business of Thinking Big (podcast) https://www.liannekim.com/blog/22

15. Defining Your Personal Style
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Description: Episode 23 - Defining your Personal Style with Trish Taylor Your personal style (aka how you dress) is absolutely part of your brand, and that's why I knew I had to bring my friend and personal stylist Trish Taylor on the show. Trish helps women own their awesome, to feel comfortable in their bodies, which gives them the confidence to show up authentically. When you love what you are wearing, it affects how people view you as well. When you are happy and feel great, you will be more likely to attract your dream client! More and more we entrepreneurs have to show up online, on video, at events and it certainly helps to have a wardrobe that we feel great in. To be our best selves, we need to look and feel our absolute best, but where do we start? Being able to dress as the woman you want to be is like having a daily high five. Trish talks about learning to dress intuitively and develop our own sense of personal style. She shares what a "Batch Wardrobe" is and how we can use one. I also share some insights I gleaned for prepping for my own personal brand photo shoot, something Trish helps tons of women with. Trish shares her top 3 tips for Dressing for Success at it were, and they're NOT what you might think. In fact, Trish's suggestions are more about confidence and loving ourselves than they are about this year's fashion colours and what accessories to wear on camera. Plus, Trish shares her fun quiz that can help us all identify our style archetype, so we can learn how to dress in a way that feels authentic to who we want to be seen as. Links mentioned in this episode: Trish Taylor https://www.trishtaylorstyling.com/quiz Lianne's Boss Babe Quiz https://www.liannekim.com/bossquiz https://www.liannekim.com/blog/13 James Wedmore https://www.jameswedmoretraining.com/ http://mindyourbusinesspodcast.com/podcast/256 Rick Mulready https://rickmulready.com/

16. Letting Go To Grow
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Description: Episode 22 - Letting Go to Grow Does it feel like you're constantly pushing to get to the next level? In this episode, I invite you to look at a few key areas in your business where it might be time to let go. Let go? Isn’t that the opposite of what I should be doing right now? I know this is exactly what you are thinking because I’ve been there! You are constantly busy, hustling, pushing forward, and sometimes, it's what the business needs, but other times, it's not. If you're early in your business perhaps you need to let go of "perfectionism." Ask yourself, is your need for content to be perfect getting in the way of getting content out to the people who need it? Reality check: there will always be something in your business that isn't perfect, so might as well embrace that now. If you're further along in your business, and you're running out of hours in the day then it may be time to let go of control and ask for help. And if you're past the 6-figure mark, you may need to practice letting go in a very special, nuanced area... Lianne talks about the law of detachment and how applying it to our business (though this might feel counterintuitive) can absolutely bring about more. In this episode, I want to remind you that YOU are not your accomplishments, that being done is better than perfect and that sometimes letting go, though it feels counterproductive is actually the thing you and your business needs most. Links mentioned in this episode: Mamas & Co. Business Bootcamp https://www.mamasandco.ca/bootcamp Kate Northrup, Author https://katenorthrup.com/doing-less-gets-you-more/ Book: Do Less (by Kate Northup) https://katenorthrup.com/preorder/?utm_source=website&utm_medium=main-navigation&utm_campaign=do-less-pre-order&utm_term=book&utm_content=navigation Audible https://www.audible.ca James Wedmore http://mindyourbusinesspodcast.com/podcast/186 Brook Castillo – Amy Porterfield – Putting out B- Work https://www.amyporterfield.com/2018/06/217/ Ep20 - How to build your Team https://www.liannekim.com/blog/20 Jenna Kalinsky http://jennakalinsky.com/ Boss Babe Quiz https://www.liannekim.com/bossquiz

17. Finding more Joy in your Business with Lea Pickard
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Description: Episode 21 - Finding more Joy in your Business with Lea Pickard Do you find you're still experiencing the same joy and excitement you once did in your business? Or is the honeymoon over? Join me in a conversation with my good friend and entrepreneur Lea Pickard as we talk about finding more joy in our business. Lea is a wellness and happiness expert, which is why I asked her to come on my Forces of Nature retreat in January as our Yoga Instructor, and it's also what makes her the perfect person to talk about how we can create a more blissful business. Lea and I love to gab, so this episode is a long one, but we talk about some things I think everyone can relate to. We talk about why a lot of female entrepreneurs are not feeling more joy and fulfillment in our businesses and how that affects us. We mention the "B word" (burnout) and how we can recover from it, or better yet avoid it altogether. Too many female entrepreneurs talk about how they've experienced burn out at some point in their entrepreneurial journey and Lea and I are both on a mission to put an end to this! Lea shares her insights on the mind-body connection and states the science behind why how we feel in our bodies can affect our mind and vice versa. Plus, you're going to learn a little something about yours truly that you may not know already ;) Lea shares 4 key areas we can work on to start to feel more joy in our business. She shares how tuning into our body, getting more sleep, eating for energy and practicing gratitude will help us be more present, and find more joy in our businesses and in our lives. Links Mentioned in this Episode: Forces of Nature - Retreat for Remarkable Women https://www.liannekim.com/retreat Podcast - Building a Team https://www.liannekim.com/blog/20 Book - Love Warrior By:  Glennon Doyle https://momastery.com/blog/ https://en.wikipedia.org/wiki/Glymphatic_system

18. Is It Time To Build A Team
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Description: Episode 20 – Is it time to build a team? How would you like an additional few hours each month to grow your business, reach out to new clients and nurture your existing ones? Are you feeling overwhelmed doing all the things that need attention? Do you find that there aren’t enough hours in the day, or not enough of you to spread around? The solution is simple – by asking yourself a few key questions you can quickly identify which tasks can be handed off to someone else. This will alleviate the stress of trying to accomplish everything alone, and afford you the freedom to focus on growing your business. Building my own team has allowed me to grow my revenue, my impact and my reach. Sounds easy doesn’t it? Many business owners are skeptical though, I hear the same arguments all the time. “I can’t afford it.” “It’s easy for me to do myself, so I’ll just keep doing it.” “I don’t want to manage people!” “No one is going to take as much care as I will.” “It takes too long to train someone else.” Would a 6-figure CEO be doing all the items on their to do list, or do you think that CEO would hire someone else? If the answer is “No” then maybe you shouldn’t be doing it either. If you find yourself waking up already feeling overwhelmed (or maybe you aren’t sleeping well) and you are constantly running out of time, constantly stressed and worried then it’s probably time to think about making some changes. If you find that you are no longer doing what you love, and not loving what you do, then it’s time to get back to the basics and remember what was it about the business that got you going in the first place! If you think you can’t afford additional help then you need to realize that it does cost you when you do it yourself. You are losing the chance to work on clients if you are completing the tasks that someone else can do. When it’s time to build your team it’s important to start slow and keep the lines of communication open when working with someone new. Surround yourself with awesome individuals and match their talents to the items and tasks that need to be completed. Lastly, make sure to touch base on video calls and in person on a regular basis. My team has allowed me to move forward and do the things that I’m supposed to be doing in my business; creating great content, teaching and coaching, building relationships and business development. None of them are full time, but they alleviate the time I’m spending on items I shouldn’t be doing. Links mentioned in this episode: Mamas & Co. www.mamasandco.ca Rick Mulready Online Marketing Strategist https://rickmulready.com/ (Book) Traction: Get a Grip on Your Business by Gino Wickman https://www.amazon.ca/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_fkmrnull_1?gclid=CjwKCAjwq-TmBRBdEiwAaO1en4bBmYPUc-KQlqD911X0n8V3q4WxfHbUkxSLyv93jcIznI5qVqRVQBoCPVQQAvD_BwE&hvadid=283941659405&hvdev=c&hvlocphy=9000911&hvnetw=g&hvpos=1t2&hvqmt=e&hvrand=821510018115576252&hvtargid=kwd-302139691675&hydadcr=22456_9261632&keywords=traction+gino+wickman&qid=1557794080&s=gateway&sr=8-1-fkmrnull (Book) Mindset: The New Psychology of Success By Carol Dweck https://www.amazon.ca/Mindset-Psychology-Carol-S-Dweck/dp/0345472322/ref=sr_1_1?keywords=carol+dweck&qid=1557793940&s=gateway&sr=8-1

19. Social Media Marketing With Rick Mulready
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Description: Episode 19 - Social Media Marketing with Rick Mulready Every good coach has a good coach, and I'm no exception. One year ago, I made the decision to work with someone in the exact area I needed help in my business - online marketing. I knew the basic principles, but I also knew how much I didn't know.  Enter Rick Mulready. Basically, if you want to know anything about FB or IG ads, he's your guy! You might recognize his name from Amy Porterfield's podcast, because Rick is basically Amy's "work husband", and has been her right-hand guy when it came to all things FB ads for a long time. He's a guest teacher in her new course Digital Course Academy and he's also been a guest on her podcast a ton of times.  I have been working with Rick for the past 9 months, and it has been a complete game changer for me. Rick was a huge catalyst for me in starting my own podcast and has basically helped me show up in a much bigger way online than ever before.  In this candid conversation, Rick shares some of the biggest mistakes he is seeing with social media marketing and how to avoid them. He also shares specific strategies for both Facebook and Instagram ads, including what's working now, whether recorded video is better than a Facebook Live, how to find new audiences to target with ads, how to set up a "lead magnet" ad, and so much more! A big part of our chat centres around how we can all overthink things when it comes to our marketing. We talk about some of the mental roadblocks that show up for a lot of us online entrepreneurs, and how to get past them and get out of our own way.  Here's one big thing I have learned - online marketing has as much to do with mindset as it does strategy. We need to get over our need to do things the "right" way and just be ready to try stuff out and see what works. But this podcast episode will definitely get you moving in the right direction.  Links mentioned in this episode: Gary Vaynerchuk, Author Book: Jab, Jab, Jab, Right Hook; How to tell your Story in a Noisy Social World https://www.garyvaynerchuk.com Mamas & Co. www.mamasandco.ca Amy Porterfield https://www.amyporterfield.com Rick Mulready Podcast - https://rickmulready.com/category/aoptpodcast/ Host Program - https://ez208.isrefer.com/go/foundations/lianne/ NOTE: the copy for this final link should read "Interested in learning more about FB ads with Rick? Check out his training.

20. Raising Your Standards With Lesley Wong
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Description: Episode 18 – Raising your Standards with Lesley Wong In this episode I speak with Lesley Wong, a very talented interior designer, who shares her inspiring story about how she went from burnt out to booked out in less than 8 months. When I met Lesley in the fall of 2018, she and her business were stuck. She was working 16 to 18-hour days, and while she had many clients, they weren’t necessarily her Dream Clients. She had no work life balance and her family her sense of self and her business were all suffering as a result. Lesley joined my Dream Client Formula course, and the rest (as they say) is history. Lesley explains that how as a solopreneur she was literally chasing her tail. She was accepting work from all potential clients whether they were good or not. She wasn’t being selective, she was doing too much for too little and was headed for burnout. So often business owners (especially service providers) end up running out of hours in the day. In order to grow a business, it takes raising your standards. It’s okay to say no to work that doesn’t allow you to shine in your business. It’s also very important to get clear on what you are actually paying yourself. In fact, Lesley dove deep and was embarrassed at what her per hour rate actually was. She realized she wasn’t valuing her time and abilities and charging the right amount of money. This was one of the first (in a series of many) changes that she made over the next few months. In that moment of clarity; Lesley committed to raising her price and her standards. She describes it as an “Ah-Ha!” moment. Another big change for Lesley was learning how to let her confidence shine through. She practiced her sales conversations over and over until they became less awkward and difficult. This made it so much easier when the time came to speak with a new potential Dream Client. By purposely choosing the right kind of client, she’s now using her time a whole lot more efficiently. It has been life changing for her and her family. By saying no to the clients who are not a fit, she is opening the door for the ones who are. Lesley is an authority in her field, speaking at home shows and enjoying new multi-million dollar projects. Now she is now enjoying renewed confidence, both personally and professionally. Links mentioned in this episode: Lesley Wong Interiors https://lesleywonginteriors.ca/ Lianne Kim https://www.liannekim.com/ Dream Client Formula https://www.liannekim.com/dreamclient

21. The 3 Keys to Selling with Confidence
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Description: Today I share 3 Keys to Selling with Confidence. Selling is a learned skill, a mindset and an integral part of a successful business. So, if you don’t feel like an expert at sales don’t worry, hang tight and listen in for the tricks of the trade. We need to get into the mindset that there are thousands of people that are struggling and they need you, your expertise and guidance. By not sharing this with others, you are doing them a disservice.. you could be helping people learn and grow. View selling as an invitation for others to use your programs and services. Think of what your products and services can do for others. Understand that when you deny other people of your own unique skills and gifts, you are essentially keeping them from being their best selves. All because you think you are too shy or not good enough at selling. The mistakes I see most often are easy to fix, but just require courage to get started. Many business owners have trouble getting past a perfectionist attitude to get to the initial conversation. It can be as easy as figuring out if there is a way to offer a sample or a free trial of your services so those potential clients can get a taste of what working with you is like. The 3 Keys to Selling with Confidence include: As really great questions, and then listen! Sprinkle the conversation with “credibility nuggets” Be clear and unapologetic on what you are offering and how much it will cost. Remember, it’s not about you but about the potential client. Listen to their needs, be empathetic to their issues and share experiences you have had with others. So many of us lack the confidence to show how we are the expert or the best in what we do. The mistake I see the most often is when the offer is presented. If you do it right, then the potential client will become a client, they will see the value in working with you and will want your services or products. Links mentioned in this episode: The Dream Client Formula https://www.liannekim.com/dreamclient

22. Taking Massive Rapid Action With Nicola Holmes
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Description: Episode 16 – Taking Massive Rapid Action with Nicola Holmes This episode is all about taking massive rapid action in your business. Nicola Holmes, one of my favourite clients, is a Life Coach. She and I discuss the journey she took from feeling stuck as an entrepreneur, and not knowing what action to take next, to having a diverse practice working with clients she loves. All in the space of 8 months. After 10 years of 1:1 coaching, Nicola felt she had been nurturing a hobby instead of a business. New clients were attained through word of mouth instead of marketing and communication strategies. She was emerging from the weeds of being a new mom and was longing to make a career as a life coach. Enter Marie Forleo’s B-School program, which laid a great foundation for marketing new business. Nicola learned so much but still couldn’t figure out how to put it all together. Nicola quickly realized that sometimes we just can’t expect to know how to do everything or know everything within our business, and that yes, sometimes even coaches need coaches! We started working together and Nicola now says the fit was great because she needed my strength in sales and marketing, so she could attract new business and focus on what she does best. In entrepreneurship, when you feel like you have an area that’s holding you back the worst thing you can do to is to run from it. The best way to handle it is to tackle it head on, make it your focus, your mission to overcome it. Hire an expert in that field - the best you can afford, one who will teach and nurture you. When looking to level up from B-School, Nicola made the leap of faith and became one of my coaching clients, in order to grow her business. For Nicola, the stakes were high. She has 2 young children at home and needed to bring in an income along with her partner. She required the clarity she needed to help with sales, marketing and business design. Her new motto? “It’s go time, baby!” Advice for listeners who need to make a big bold move: Encourage everyone to be brave and embrace the willingness to take the big scary risks Don’t undervalue the importance of community Surround yourself with people you admire and who support you Understand that in order to live it, you have to give it! Figure out what you aren’t strong at, and be open to receiving the help you need to overcome. At the end of the day it’s so worth it to go for our dreams and our goals. Nicola is a living, breathing example of what is possible. Links mentioned in this episode: Nicola Holmes Life Coach https://www.nicolaholmes.ca/ Marie Forleo, B-School https://marieforleobschool.com/ Mamas & Co. https://www.mamasandco.ca/

23. How To Get More Clients
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Description: Episode 15 – How to Get More Clients Do you know how to get more leads, and more clients? How do you attract those top raving fans, those high-quality people into your business? Well my friend, I can tell you that it’s as much about mindset as it is about strategy. It’s about raising our standards for who you want to allow into your business and who you are meant to serve. Here are three things that you need to get very clear on in your mind about your Dream Client: Know who you were meant to serve Know what offers you have for them Know what a full client roster looks like for you Many of us get into a vicious cycle of taking on clients that aren’t a fit for our business. We start to doubt ourselves when this happens, and our confidence takes a hit. We need to be brave and raise our standards of who we want to work with and serve, and learn to say no to the clients that are showing red flags. Energetically, we are saying to the world “I expect better of my clients; I expect more from my clients; and I only work with the very best clients.” Get clear on the behaviours that tell us if someone is not suitable to work with you. In my course “Dream Client” https://www.liannekim.com/dreamclient I will teach you the formula designed to grow your business while attracting only the very best clients for you to work with. In it we cover different marketing strategies and strategies on how to show your dream clients what it would be like to work with you. If you are looking to get more dream clients you first need to get clear on who they are, and what the red flags are. Following that you put out great marketing; offer an experience and share knowledge (and leave them wanting more); then they then join you in a conversation so they get a feel for whether or not they should be working with you; then you move to the sale. You need to believe that you are amazing at what you do! You deserve to work with only the very best clients, and you need to be bold enough to get clear on who you want to work with and be brave enough to say no when necessary. Don’t worry, you’ve got this!

24. Creating A Brand That Stands Out In The Crowd With Laura Beauparlant
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Description: Episode 14 – Creating a Brand that Stands out in the Crowd with Laura Beauparlant In a noisy online world, small business owners are always looking for ways to stand out. In order to get attention, we need to be that that smiling face in the crowd! Tune in to hear a lively discussion between myself and Laura Beauparlant filled with tips on how to brand your business and grow your following on social media. Laura Beauparlant of Lab Creative talks about her strategies for branding small business. She explains how every journey is different and filled with so many things, that it’s never static. Through her own journey, Laura has found her voice, and she has honed how to attract the right client. Her mission? To make branding and design accessible to every business owner; to be value packed and affordable. Laura gets the most joy helping the small business owner who is passionate about what they do and why they started their business. Entrepreneurs must get back in touch with the “why and how” to reach those clients that they are meant to serve. Laura describes her “Common Thread Approach,” which is further explained in her book “Brand Chemistry.” Once you figure out what the “common thread” is between all your dream clients, you build it into your brand, then focus on reaching them. Biggest mistakes that people are making in branding: Consistency; Or a lack of! Laura invites everyone to pull up their social media, website and marketing materials. Make sure that the formatting matches, meaning that everything is consistent in style, colour and fonts. Current photos; Pictures you post of yourself on social media should be current, so if you were to bump into someone who follows you they would recognize you immediately. Key Ingredients for a killer brand: Consistency; It’s how you answer the phone, the quality of the products and services you offer, and how you represent yourself on social media. Authenticity; In a world where there is less and less human interaction; you need a brand that is real, visible and authentic. It has to be something that you are proud of and confident in. Clarity; Who do you want to serve and why? Handles; Do your social media accounts and domain name match in name and style? Resources from Laura Beauparlant: Laura Beauparlant Lab Creative https://www.labcreative.ca/ Branch Chemistry: How to Attract the Right Clients and Keep Them https://www.amazon.ca/Brand-Chemistry-Attract-Right-Clients/dp/1999574702/ref=sr_1_1?keywords=brand+chemistry&qid=1554304436&s=gateway&sr=8-1 Instagram: https://www.instagram.com/labcreativeinc/ Facebook: https://www.facebook.com/labcreativeinc/ Episode 13: The Importance of Brand Photography with Anthalie Amlani https://www.liannekim.com/blog/13

25. The Importance Of Brand Photography With Natalie Amlani
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Description: Episode 13 – The Importance of Brand Photography with Nathalie Amlani In this episode I speak with Nathalie Amlani of Pictonat Photography about the importance of social media in small business. Online presence is an absolute must in today’s day and age, and entrepreneurs need more images of themselves as well as their products and services. Your followers care about your product, but they are equally interested in who you are, what you do, and why you do it! Having candid shots of yourself will enhance your online presence, your brand, and build trust with your followers. It’s Nathalie’s mission to assist small business owners in building authentic images of themselves and their brand, and to help build a connection with their audience. Ideally, small business owners need an ongoing source of images that continue to grow along with them. When it comes to brand photography Nathalie warns business owners to beware of mistakes that she often sees in social media. The biggest mistake she sees (the most often) is a lack of photos of the face of the business (ie: the business owner), Nathalie explains that followers are interested in the person behind a company, and that being able to put a face to a business or brand provides insight and a personal touch. It is worth the expense to find a professional photographer who does branding specific photography once or twice a year in order to have multiple shots done to be used in the upcoming months. It is also important to consider having a photoshoot done in order to tell the story of you and the direction you want to take your business. Although brand photography is an added business expense, it is worth it to have candid shots that are done correctly from the start so you aren’t wasting time and energy trying to find something to post. Once the shoot is done you simply pre-schedule the shots over the coming months, so you can focus on other things. Choose your photographer carefully; photos often aren’t natural for most people, so having someone you have a strong sense of trust with is going to make you feel more comfortable. A photographer that has a specific social media branding package or session will give you the most value. They will capture exactly what you want to see and will work with you on your story session. They will ensure that your time is used carefully, and will get your photos back to you quickly. If you feel you need better pictures, you should just go for it. It will attract people to follow you, and will help to tell your story and elevate your brand. This is an investment into your business, not just another expense. People want to see you in action! Links mentioned in this episode: Nathalie Amlani, Photographer Email: hello@pictonat.com Website: www.pictonat.com Instagram: @pictonatphoto

26. Getting Media Attention for your Business with Jennifer Singh
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Description: Episode 12 – Getting Media Attention for your Business with Jennifer Singh Jennifer Singh is a TV reporter turned Media Coach. She works exclusively with women entrepreneurs and small business owners to help them get media exposure for their products and services. Jennifer started working as a reporter at the age of 18, at CTV in Scarborough. She explains how as a general assignment reporter any story can be thrown at you at any time. It teaches you to be very agile, being able to turn nothing into something. Often, she would go to an assignment that she knew nothing about, then have to quickly turn it into news. She knew that being a reporter was not something that she wanted to do for her whole life, in the back of her mind she knew she would make a shift at some point in her life. Jen and I talk about how there’s not enough representation of females in media, she would like to help to amplify the female voice, and there’s no time like right now with everything that’s happening in the world. Her number 1 mission? To help women amplify voice and be their authentic self. She is the expert at helping female business owners pitch their business to the media, her clients routinely get on radio and television and are invited to podcasts. Jen’s clients have been featured on The Social, Global News, CP24 Breakfast Television, CBC Metro Morning (radio show), and CTV News. Many of the small business owners she’s worked with didn’t know where to start or knew the full power of media. With her history as a reporter, Jen has become so in tune with what the media wants, she is able to pitch the story to the right news cycle, she often knows what topics are trending, she uses this as a tool for writing her pitch. Everyone has a story to tell; you just need to know how to figure out how to connect it to the news cycle. Should we be using our media features as our content? Yes! We should be sharing the audio clips and videos as content to help us grow our brand and build our credibility online! This exposure acts as double duty; do one interview then share it on multiple social media platforms. Traditional media sources were radio, TV and print. Modern media is now social media; our audience is not always able to tune in live, which is why sharing it on social media has become so important. A client of Jenn’s had an interview with CTV, which CTV then shared on their FB page; the video was viewed over 10k times in 3 days. Getting into the media isn’t as hard as people think it is! Links mentioned in this episode: Jennifer Singh, Media Coach She’s Newsworthy Media pitch template https://shor.by/shesnewsworthy Instagram: @Shesnewsworthy Mama’s & Co. www.mamasandco.ca Business Bootcamp; April 27, 2019; Mama’s & Co. https://www.mamasandco.ca/bootcamp

27. Creating An Audience Of Raving Fans With Brittany Young
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Description: Episode 11 – Creating an Audience of Raving Fans with Brittany Young Who is your target audience, and what do they want? Do you know how to get them to buy from you? In this episode I talk with Brittany Young, creator of Certified Celebrator who sold 400 tickets in only 8 minutes (and crashed her own website and the ticket website while doing it)! Tune in to hear how she did it. Brittany Young is a mom and a Certified Celebrator. Her business, Certified Celebrations, teaches busy Mom’s how to be “intentional” about celebrating and building family memories, all on a realistic budget. Her mandate is simple, to be intentional about celebrating and creating a joyful home for families. Starting out Brittany quickly realized that building authentic relationships required targeted content. Once she targeted the working mom of elementary school kids, she was surprised to note that a new audience emerged, the Grandma’s! She learned that by building an audience of raving fans she had to let go of the people she didn’t want to serve and focus in on her target audience. Her advice for someone just starting on social media? Pick one platform, develop relationships there and master it before adding a new one. Rachel also talks about how her mindset changed. She speaks about how she needed to bring and share what she had so her followers would become clients later on. Be visible and don’t be intimidated, be your authentic self and your target audience will only want more of you. Find your excitement, when you love and are passionate about what you do; you can get excited easily, so dig deep, share and enjoy. Our discussion ends on being authentic and real – how much is too much? If there’s something your audience likes, then use that to keep them inspired and interested. Just be you, and let your personality shine through. The more you, you can be, the easier it will be for the right people will find their way to you. Links mentioned in this episode Brittany Young https://www.certifiedcelebrator.com/ Facebook: https://www.facebook.com/CertifiedCelebrator Instagram: CertifiedCelebrator Pinterest: https://www.pinterest.ca/CertifiedCelebrator/?eq=certified%20celebrator&etslf=5362 Twitter: BrittanyYoungCC Salome Schillack Episode: https://www.liannekim.com/blog/6 Episode 2, My Number 1 Goal for 2019: https://www.liannekim.com/blog/2

28. The 4 Essential Ingredients Your Content Must Have
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Description: Episode 10 - The 4 Essential Ingredients Your Content Must Have Our content is the vehicle that we are using to reach and engage our people all the time. In this episode I talk about how to connect, educate, engage and inspire action in your business. Last week we broke down 3 ways you can share content with your audience, if you haven’t heard it then please take a listen here. https://www.liannekim.com/blog/9 So, whether it’s blogging, podcasts or videos, it has to be the kind of thing that will allow people to get to know you, enjoy you, and then to connect with you! Connect – If you are doing it right you are putting out something consistently (weekly, biweekly or monthly).  Your audience should be used to hearing from you so you can help and serve them. When you are creating your content keep in mind that old adage, facts tell and stories sell! Educate – What do you want to be known for?   What can you give your audience weekly to build their trust and support? Engage – We have to continue them on their journey by engaging them. Inspire Action – When someone signs up it tells us they are taking a leap of faith, they are ready to learn more from us. It’s a stepping stone from “I don’t know you,” to “I kind of know you,” to “I’m engaged and I’m ready to buy.” This is all part of a bigger journey.   My call to action for today – Please go ahead and send me an email or reply to this podcast and let me know what is resonating with you, or what you thought about this, or if there was a piece you wanted to know more about.

29. How to Choose the Right Content Platform
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Description: Episode 9 – How to Choose the Right Content Platform Today’s episode is a deep dive into 3 very popular and different types of content, so you can figure out which is best for you and your business. As a business coach who helps entrepreneurs I know how important content is for your business.  It is a great way to position yourself as an expert and a thought leader. Your free content, whether it is blogs, podcasts or videos is a great way for people to get to know you, and for you to reach them.   Creating content is a privilege, not a chore! I want to remind you that your content is sometimes the first exposure to you and your brand.  If it’s doing its job then it’s helping them to see you and what you can do for them. Blogs – Blogs are the easiest and most accessible form of content. With no special equipment necessary (no added expense), there should be an easy way for you to schedule and manage your blog right on your website!   Podcasts - With podcasts, my audience can hear my voice and feel my enthusiasm, it’s a wonderful tool which allows people to understand who we are better when they can actually listen to us (as opposed to reading text in a blog).  Getting my podcast started took a while though, because as a technophobe I had to embrace the technology, as well as to purchase the necessary equipment. Video – Video is the King of content! Look at Marie Forleo https://www.marieforleo.com/ who is gifted at putting out regular videos. You do not have to be a TV star to nail this! By the year 2022 it’s expected that the majority of all content will be in the form of videos. A big plus of video is that it gives potential clients a taste of what working with you would really be like.   Create a formula that works for you and stick with it!  Get your audience used to hearing from you on a regular basis, in the hopes that they would get excited about hearing from you regularly! Do what feels right for you! Links mentioned in this podcast: Microphone Audio technica microphone  (https://www.amazon.ca/gp/product/B004QJOZS4/ref=oh_aui_search_detailpage?ie=UTF8&psc=1) Marie Forleo https://www.marieforleo.com/

30. Strengthening Your Couple
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Description: Episode 8 – Strengthening your Couple In this episode of The Business of Thinking Big, I interview Allison Villa, the co-founder of House and Hook, (https://www.houseandhook.com/) a website dedicated to keeping couples’ thriving throughout parenthood. We discuss why having a solid, well-functioning relationship is so important to entrepreneurs who are raising their families while simultaneously growing their businesses. Allison is a wife, mama of 2 and a registered psychotherapist. She is also the co-founder of House and Hook, a website dedicated to keeping couples' thriving throughout parenthood. Originally from Toronto, Canada, Allison and her family are currently living in Puerto Escondido, Mexico. We have a very candid and real conversation about our expectations of ourselves as parents and business owners, our perceptions of how we believe our lives should be versus our everyday reality. Allison reveals her story that started 18 months ago in Toronto, which has led her to now having a strong connection with her husband and children in sunny Mexico on a yearlong “family sabbatical.” Allison points out that it’s not the family sabbatical itself that has brought their family closer together, but the path she and her husband took as a couple in order for it to happen. She outlines the steps they took and gives strategies that worked for them, which ultimately strengthened their relationship, to get themselves to their ultimate goal. Links mentioned in this Podcast: Allison Villa, House and Hook
Facebook: House and Hook
Instagram: Houseandhook

31. How To Know If It's Time To Rebrand
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Description: Episode 7 - How To Know If It's Time To Rebrand In January of this year I rolled out a new brand with a shiny new website (complete with new platform), new business name and a new content delivery system… all really big changes in a business!   You don’t have to go all in the way I did, there is not always a need for a complete reinvention.  Sometimes it’s just coming up with a new name, colours, logo etc., for me I really got to a point where the old brand wasn’t serving me anymore and it wasn’t me, not what I wanted to be known for. In this podcast I outline the steps I took while making my decision, and creating my new brand. Mission - My mission had changed, I had built my website and had started taking clients on the side of a full-time permanent career. I was now a fully time bona-fide entrepreneur, my site needed to reflect that! Clients - Who I was serving changed.   Over time and through my coaching work I discovered that I’m not cut out for everyone, but my messaging was too generic in the original model so I needed to update it.   Me - I had changed.  This is the hardest part for me to speak about, when I set out initially I didn’t really know what I was doing. I started thinking about rebranding to LianneKim.com, and in 20 minutes I had a mind map about who I am and although it was really hard it was great to see what I wanted to be known for. I’ll be honest, I thought about this for over a year.  I had bought my domain name over two years ago before actually doing anything about it.  It’s not about a logo, new colours or a new font for me, it was about uncovering the person that I wanted to become.   3 Questions to ask yourself:   Is your mission the same as it was when you launched your existing brand?   Has the person I am serving changed in the last couple of years?  Has the client evolved or become more specific? Are you the same person as you were when you did your current branding materials? Links mentioned in this podcast: Lianne Kim https://www.liannekim.com Nathalie Amlani

32. The Hero's Journey With Salome Schillack
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Description: Episode 6 – The Hero's Journey With Salome Schillack Are your marketing strategies and ads helping or hindering your business? Do you ever feel like you just aren’t getting enough clients, or enough of the right clients? Today’s conversation is with Salome (suh-LO-mee) of Shine and Succeed. Salome helps coaches and online course creators master the art of lead generation through Facebook and Instagram ads. Salome also assists Rick Mulready and Amy Porterfield by answering questions and coaching their clients. Are you looking to give your online marketing strategy the pick me up it needs? Tune in to listen to Salome and I discuss and apply the principle of The Hero’s Journey to online marketing strategy. After this episode you will have a clear sense of how you can show your dream clients what you can do to serve them in their business! Links from this episode: Salome Schillack https://shineandsucceed.com/ Facebook: shineandsucceed Instagram: SalomeSchillack Rick Mulready “Iron Man of Facebook Ads” https://rickmulready.com/ Amy Porterfield Marketing Expert, Author https://www.amyporterfield.com/ The Hero’s Journey: Joseph Campbell on His Life and Work https://www.amazon.com/Heros-Journey-Joseph-Campbell-Collected/dp/1608681890 Joseph Campbell, Author Building a Story Brand: Clarify your Message so Customer’s Will Listen https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?s=books&ie=UTF8&qid=1549332839&sr=1-1&keywords=donald+miller+building+a+storybrand Author: Donald Miller

33. Taking Control Of Your Business Finances With Michaela Burns
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Description: Episode 5 – Taking Control of your Business Finances with Michaela Burns Today’s conversation is with Michaela Burns of Mint Décor. A former HR Consultant and mother of 2, Michaela is the owner and principal designer of Mint Décor. Michaela and I met at Business Bootcamp in April 2018, following that she took my Profit & Prosper online coaching course. Since then, Michaela has become one of my clients for one on one business coaching. Our mindset comes from our beliefs; our money beliefs really determine our success. Tune in to hear our candid discussion on how taking the Profit & Prosper online course has been a game changer when it comes to the money side of her business. She reveals the obstacles and emotions she faced during her first year, and how she was able to grow and flourish both in business and in confidence in 2018. She speaks in depth of the mindset changes that she made in that resulted in her doubling her revenue last year. If you are spending money and not getting results, it’s a drain on your company. Michaela also talks about how she was able to identify what wasn’t working in her company, and instead of beating herself up she figured out how to fix it! Profit & Prosper (https://www.liannekim.com/p/profitprosper) is a 6-week course that will take you from financially stressed to financially free! If you are afraid to look at your finances; if you know you are making money but you aren’t sure you are turning a profit; if you aren’t paying yourself; and if you don’t have financial systems in place and you are frustrated by your lack of financial savvy; then this course is for you! Lianne Links mentioned in this episode: Michaela Burns/Mint Decor www.mintdecor.ca @mintdecorinteriors Business Bootcamp is an event run by Mamas & Co. It is a full day conference giving Mama-entrepreneurs the most essential and up to date tools, skills, and strategies to help grow and scale their business. https://www.mamasandco.ca https://www.mamasandco.ca/pages/business-bootcamp

34. Simple Money Habits That Can Change Your Business
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Description: Episode 4 - Simple Money Habits That Can Change Your Business This episode covers the money habits that have the ability to change your entire business simply by implementing them! Last week was about Money Mindset, this week we are going to talk strategy! This is more of the practical side of what I coach and teach, as well as my Mini Course which called Profit and Prosper, as well as the free Mini Course which is called Profit Year. If you are at all struggling with the money side of your business, I encourage you to sign up for the free course. https://thinkbigsalesconsulting.lpages.co/profit-year/ Money Habits The money side of your business is a muscle that need to be challenged, the same way you would train for a marathon, you practice a little every day to achieve your money goals. The following are habits, not one time activities, these are consistent exercises that should be done on an ongoing basis. Daily – Visualize your Daily Goal Visualize the target you are currently working towards. I visualize myself writing it down and/or entering it on a spreadsheet. I know it sounds crazy, but visualizing it makes it manifest. I zero in on the number I want to achieve, when I do this I feel like the kind of woman that I would feel like if I made that money. Do this every day until you achieve the goal, and if you’ve achieved it then raise it! Weekly – Make offers Do not sit back and wait for leads or clients to come to you. This is a very passive approach which will work, but very slowly. Plan for a number of sales or discovery calls per week in order to grow your business, these will lead to offers. Do this in a way that feels good, and keep in mind that it should come from the place where you want to help and serve someone else. Even if it is a free session, it’s still making an offer and still counts. Monthly – Look at the Numbers Many of us only look at the money once a year, when it's tax time. This is a terrible activity as we do it at a time when we are stressed out, and it’s too late to do anything about it! Starting now, take 2 hours at the beginning of each month to look at the money. You should be using an accounting program, Freshbooks, Wave, Quickbooks, etc., these will calculate your sales and expenses. Get clear on what is happening! If you want the details, you should sign up for my free mini-course, but basically you need to know what’s coming in and going out. You need that clarity every 30 days. If you aren’t hitting your goals, then you will start to see why. You need to know where you are at the beginning of each month, quarterly is too long and weekly is too short. Annually – Raise your rates Every year you become better at your craft. You are helping more people, and helping to create better results out in the world and you should be paid more. When you worked as an employee, you received a raise just for showing up! As an entrepreneur we need to do this for ourselves. It’s our job to be the boss, put on our CEO hat and raise our rates. I’m doing more and giving better results. I do this at the end of December and early January, and I know exactly how much money came into my business. Charge more money, get fewer clients, but make sure that the clients you get in are the ones that really value what you bring to the table. That’s what is going to change your business. You deserve to pay yourself well, once a year give yourself a raise. The course will give you more clarity, more of what you want and how to know if you are achieving it! When you leave this course, you will be armed and ready to tackle 2019. https://thinkbigsalesconsulting.lpages.co/profit-year/

35. Five Money Beliefs That Are Holding You Back
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Description: Episode 3 - 5 Money Beliefs That Are Holding You Back Today we are talking about mindset and beliefs. 99.9% of thoughts we have in our heads are not facts - they are the beliefs we have about the facts. Is this a belief, or a fact? All the time we are judging and making assumptions, and our beliefs can be positive or negative, today we are going to take a look at the most common beliefs about money and how they may be holding you back. Resist the temptation to judge yourself, it’s really holding you back and is not helpful. We need to take notice about how we feel and think about money, so we can make some positive changes. If we held onto the beliefs we’ve had all our lives we wouldn’t be able to move forward. We can change our beliefs and it starts today. Identify the negative beliefs that are holding you back. Money mindset resources: Think and Grow Rich - Napoleon Hill https://www.amazon.ca/Think-Grow-Rich-Million-Dollars/dp/0449214923/ref=sr_1_1?ie=UTF8&qid=1547576101&sr=8-1&keywords=think+and+grow+rich Denise Duffield Thomas; there are books and a podcast that are available on her website. https://luckybitch.com/ Mini Course - Profit Year; a free resource that is open to anyone who is interested and it will change the way anyone who is interested. https://thinkbigsalesconsulting.lpages.co/profit-year/ 5 Money beliefs that are holding you back No-one is going to pay THAT for what I do! It’s not serving us, and it’s not true! No matter what you do, there is someone else who also does it and may charge more! Your clients cannot pay if you don’t ask them to. If you want to know if someone will pay, raise your rates and see what happens! Do not make excuses, justify your rates, or offer discounts. I can’t charge that because I’m just starting out! Stop comparing yourself to people who have more experience than you. I have many clients who are ready to buy when they talk to me, they aren’t shopping around or comparing me to others. Set a Goal - I don’t want to set a goal in case I don’t make it! This is a belief I see in 2 types of people: “A” Type personalities that hate to fail, and beginner business owners. Not writing down or stating your goal is immature, a beginner way of thinking. I challenge you to set a financial target for 2019. I am already too expensive, I couldn’t possibly charge more! Do not hold onto the belief that you aren’t worth what you charge. Even when we feel we are already too expensive, we are saying that we aren’t worth more. Add value, think of other ways you can do more for your clients. How can you help them achieve better results? If I charge that, people will think I’m greedy or that I’m too pushy! What other people think of us, is frankly none of our business! The people who judge me are not the people that I care about, they are likely not going to be my clients and are definitely not going to become my friends. People who feel that way should not be affecting how you show up in your business. Look for your true supporters, and behave in a way that will support. People will think I’m worth every penny and that I’m a total value and that I will get them results. This is a new belief that I’ve had to work on over the last few years. My raving fans do not shop around, they are ecstatic to work with me. How will this belief serve me in my journey? Every day our financial success depends on these beliefs. If you have been listening and you think “Yep that is Me,” if you have negative emotions such as frustration, anger or embarrassment that you aren’t really tackling the money stuff, if that is where you are feeling then I encourage you to sign up for Profit Year on https://thinkbigsalesconsulting.lpages.co/profit-year/ It’s 3 videos, it will start on Jan 28th and it’s free.

36. My Number One Goal for 2019
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Description: Episode 2 – My Number 1 Goal for 2019 Goals, goals, goals! This is something that tends to come up at the beginning of each year. I have a larger revenue goal for 2019, you should have one too. What is your revenue goal for 2019? There should always be a revenue goal, but it doesn’t need to be the main goal. Liannekim.com is my new website, which is launching soon! My number 1 goal for 2019 is to be more ME than ever before! Sound strange? The thought behind this is that I’ve struggled with everyday life, with people judging me, imposter syndrome, self-doubt, haters, overwhelm, and I struggle with being authentic, and how to be ME. I want to be okay with not being liked, I want to be okay to just be myself. As someone who is my brand, I want to focus on the people that do like me, or that do get me. I want to concentrate on those who do appreciate what I bring to the table. Those are the people who are going to get my full attention in 2019. This is a journey, not a destination. I want to be sharing that side of my story, what’s not working in my business, so that others can learn from my mistakes as well. Don’t get sucked into the negativity in this world. Do not get hurt or bothered by those people who don’t love you, this should be a goal for 2019.

37. My Formula for Business Success
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Description: Episode 1 - My Formula for Business Success In this episode I speak about my secret formula for business success, and let me tell you, it’s probably not what you think! For me, success means nothing if you are not personally fulfilled and have the life of your dreams! I’m a big believer in getting really clear on what you want your life to look like. Want more time for travel? Time for your partner and kids? You can create the life and business you want. Making great money and having a great life are not mutually exclusive, you can have both! My 3 Ingredient formula – what it means to me and how to get it! Mindset – when working with entrepreneurs we have to get clear on having the right mindset in place! It’s like physical fitness, you don’t go once a year to the gym and expect to be fit. It’s a daily practice, we have to continue to train and work on. No one is going to believe in you, if you don’t believe in you! Books that I would recommend on the subject – Think and Grow Rich (https://www.amazon.ca/Think-Grow-Rich-Updated-Century/dp/1453644911/ref=sr_1_2?ie=UTF8&qid=1544583990&sr=8-2&keywords=think+and+grow+rich%27) (money mindset), The Secret (https://www.amazon.ca/Secret-Rhonda-Byrne/dp/1582701709/ref=sr_1_1?s=books&ie=UTF8&qid=1544584061&sr=1-1&keywords=The+Secret) (personal development), this one is about the law of attraction and personally I’ve achieved many things in life due to some of the ideas in this book. Another great book is The Magic of Thinking Big (https://www.amazon.ca/Magic-Thinking-Big-David-Shwartz/dp/1897384424/ref=sr_1_2?s=books&ie=UTF8&qid=1544584144&sr=1-2&keywords=the+magic+of+thinking+big), it speaks to needing to think big in all aspects of your life. A big shout out to James Wedmore, his podcast “Mind Your Business” (https://itunes.apple.com/ca/podcast/the-mind-your-business-podcast/id1074394632?mt=2) he gives great talks about how having a positive mindset is so great for your business. Go check him out! Mindset is foundational, it’s a muscle that we need to train day in and day out. My mindset is that I CAN do this, and I SHOULD do this! Success is 80% mindset and 20% mechanics, the How To’s. If you have the mindset then the mechanics becomes a lot easier. Strategy – Entrepreneurs need to have a solid business model. Tactics vs Strategy – Tactics are the small things we do every day. Strategy is figuring out how we are going to get there. Need to have a strong strategy before the tactics will make sense! What are you all about? Who is buying your product? What is your plan? Strategy’s change, evolve and grow in your business. Don’t get stuck on the action piece of the business, focus on the strategy too! Intentional Action (Hustle!) – You will need to do a lot of hustling in the first year or so of your business because new business won’t just fall into your lap. We have to act and be seen so our clients can find us! Don’t wait for opportunities, create them if necessary. Are you making excuses? If so, then you need to be more intentional in your actions. My goal for this podcast is for you to stretch your thinking, dig deep into your dreams and consider the following questions: What is the mindset I’ve put in place? What is the overarching strategy that I’ve put in place? What are the intentional actions that are helping me get to this success? This is all about believing in yourself, even when other people don’t!