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Podcast title The Business of Thinking Big
Website URL http://www.liannekim.com
Description The Business of Thinking Big Podcast
Updated Wed, 13 Mar 2019 21:24:28 +0000
Image Lianne Kim
Category Business

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Link to this podcast The Business of Thinking Big


1. Creating An Audience Of Raving Fans With Brittany Young
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Description: Episode 11 – Creating an Audience of Raving Fans with Brittany Young Who is your target audience, and what do they want? Do you know how to get them to buy from you? In this episode I talk with Brittany Young, creator of Certified Celebrator who sold 400 tickets in only 8 minutes (and crashed her own website and the ticket website while doing it)! Tune in to hear how she did it. Brittany Young is a mom and a Certified Celebrator. Her business, Certified Celebrations, teaches busy Mom’s how to be “intentional” about celebrating and building family memories, all on a realistic budget. Her mandate is simple, to be intentional about celebrating and creating a joyful home for families. Starting out Brittany quickly realized that building authentic relationships required targeted content. Once she targeted the working mom of elementary school kids, she was surprised to note that a new audience emerged, the Grandma’s! She learned that by building an audience of raving fans she had to let go of the people she didn’t want to serve and focus in on her target audience. Her advice for someone just starting on social media? Pick one platform, develop relationships there and master it before adding a new one. Rachel also talks about how her mindset changed. She speaks about how she needed to bring and share what she had so her followers would become clients later on. Be visible and don’t be intimidated, be your authentic self and your target audience will only want more of you. Find your excitement, when you love and are passionate about what you do; you can get excited easily, so dig deep, share and enjoy. Our discussion ends on being authentic and real – how much is too much? If there’s something your audience likes, then use that to keep them inspired and interested. Just be you, and let your personality shine through. The more you, you can be, the easier it will be for the right people will find their way to you. Links mentioned in this episode Brittany Young https://www.certifiedcelebrator.com/ Facebook: https://www.facebook.com/CertifiedCelebrator Instagram: CertifiedCelebrator Pinterest: https://www.pinterest.ca/CertifiedCelebrator/?eq=certified%20celebrator&etslf=5362 Twitter: BrittanyYoungCC Salome Schillack Episode: https://www.liannekim.com/blog/6 Episode 2, My Number 1 Goal for 2019: https://www.liannekim.com/blog/2

2. The 4 Essential Ingredients Your Content Must Have
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Description: Episode 10 - The 4 Essential Ingredients Your Content Must Have Our content is the vehicle that we are using to reach and engage our people all the time. In this episode I talk about how to connect, educate, engage and inspire action in your business. Last week we broke down 3 ways you can share content with your audience, if you haven’t heard it then please take a listen here. https://www.liannekim.com/blog/9 So, whether it’s blogging, podcasts or videos, it has to be the kind of thing that will allow people to get to know you, enjoy you, and then to connect with you! Connect – If you are doing it right you are putting out something consistently (weekly, biweekly or monthly).  Your audience should be used to hearing from you so you can help and serve them. When you are creating your content keep in mind that old adage, facts tell and stories sell! Educate – What do you want to be known for?   What can you give your audience weekly to build their trust and support? Engage – We have to continue them on their journey by engaging them. Inspire Action – When someone signs up it tells us they are taking a leap of faith, they are ready to learn more from us. It’s a stepping stone from “I don’t know you,” to “I kind of know you,” to “I’m engaged and I’m ready to buy.” This is all part of a bigger journey.   My call to action for today – Please go ahead and send me an email or reply to this podcast and let me know what is resonating with you, or what you thought about this, or if there was a piece you wanted to know more about.

3. How to Choose the Right Content Platform
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Description: Episode 9 – How to Choose the Right Content Platform Today’s episode is a deep dive into 3 very popular and different types of content, so you can figure out which is best for you and your business. As a business coach who helps entrepreneurs I know how important content is for your business.  It is a great way to position yourself as an expert and a thought leader. Your free content, whether it is blogs, podcasts or videos is a great way for people to get to know you, and for you to reach them.   Creating content is a privilege, not a chore! I want to remind you that your content is sometimes the first exposure to you and your brand.  If it’s doing its job then it’s helping them to see you and what you can do for them. Blogs – Blogs are the easiest and most accessible form of content. With no special equipment necessary (no added expense), there should be an easy way for you to schedule and manage your blog right on your website!   Podcasts - With podcasts, my audience can hear my voice and feel my enthusiasm, it’s a wonderful tool which allows people to understand who we are better when they can actually listen to us (as opposed to reading text in a blog).  Getting my podcast started took a while though, because as a technophobe I had to embrace the technology, as well as to purchase the necessary equipment. Video – Video is the King of content! Look at Marie Forleo https://www.marieforleo.com/ who is gifted at putting out regular videos. You do not have to be a TV star to nail this! By the year 2022 it’s expected that the majority of all content will be in the form of videos. A big plus of video is that it gives potential clients a taste of what working with you would really be like.   Create a formula that works for you and stick with it!  Get your audience used to hearing from you on a regular basis, in the hopes that they would get excited about hearing from you regularly! Do what feels right for you! Links mentioned in this podcast: Microphone Audio technica microphone  (https://www.amazon.ca/gp/product/B004QJOZS4/ref=oh_aui_search_detailpage?ie=UTF8&psc=1) Marie Forleo https://www.marieforleo.com/

4. Strengthening Your Couple
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Description: Episode 8 – Strengthening your Couple In this episode of The Business of Thinking Big, I interview Allison Villa, the co-founder of House and Hook, (https://www.houseandhook.com/) a website dedicated to keeping couples’ thriving throughout parenthood. We discuss why having a solid, well-functioning relationship is so important to entrepreneurs who are raising their families while simultaneously growing their businesses. Allison is a wife, mama of 2 and a registered psychotherapist. She is also the co-founder of House and Hook, a website dedicated to keeping couples' thriving throughout parenthood. Originally from Toronto, Canada, Allison and her family are currently living in Puerto Escondido, Mexico. We have a very candid and real conversation about our expectations of ourselves as parents and business owners, our perceptions of how we believe our lives should be versus our everyday reality. Allison reveals her story that started 18 months ago in Toronto, which has led her to now having a strong connection with her husband and children in sunny Mexico on a yearlong “family sabbatical.” Allison points out that it’s not the family sabbatical itself that has brought their family closer together, but the path she and her husband took as a couple in order for it to happen. She outlines the steps they took and gives strategies that worked for them, which ultimately strengthened their relationship, to get themselves to their ultimate goal. Links mentioned in this Podcast: Allison Villa, House and Hook
Facebook: House and Hook
Instagram: Houseandhook

5. How To Know If It's Time To Rebrand
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Description: Episode 7 - How To Know If It's Time To Rebrand In January of this year I rolled out a new brand with a shiny new website (complete with new platform), new business name and a new content delivery system… all really big changes in a business!   You don’t have to go all in the way I did, there is not always a need for a complete reinvention.  Sometimes it’s just coming up with a new name, colours, logo etc., for me I really got to a point where the old brand wasn’t serving me anymore and it wasn’t me, not what I wanted to be known for. In this podcast I outline the steps I took while making my decision, and creating my new brand. Mission - My mission had changed, I had built my website and had started taking clients on the side of a full-time permanent career. I was now a fully time bona-fide entrepreneur, my site needed to reflect that! Clients - Who I was serving changed.   Over time and through my coaching work I discovered that I’m not cut out for everyone, but my messaging was too generic in the original model so I needed to update it.   Me - I had changed.  This is the hardest part for me to speak about, when I set out initially I didn’t really know what I was doing. I started thinking about rebranding to LianneKim.com, and in 20 minutes I had a mind map about who I am and although it was really hard it was great to see what I wanted to be known for. I’ll be honest, I thought about this for over a year.  I had bought my domain name over two years ago before actually doing anything about it.  It’s not about a logo, new colours or a new font for me, it was about uncovering the person that I wanted to become.   3 Questions to ask yourself:   Is your mission the same as it was when you launched your existing brand?   Has the person I am serving changed in the last couple of years?  Has the client evolved or become more specific? Are you the same person as you were when you did your current branding materials? Links mentioned in this podcast: Lianne Kim https://www.liannekim.com Nathalie Amlani

6. The Hero's Journey With Salome Schillack
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Description: Episode 6 – The Hero's Journey With Salome Schillack Are your marketing strategies and ads helping or hindering your business? Do you ever feel like you just aren’t getting enough clients, or enough of the right clients? Today’s conversation is with Salome (suh-LO-mee) of Shine and Succeed. Salome helps coaches and online course creators master the art of lead generation through Facebook and Instagram ads. Salome also assists Rick Mulready and Amy Porterfield by answering questions and coaching their clients. Are you looking to give your online marketing strategy the pick me up it needs? Tune in to listen to Salome and I discuss and apply the principle of The Hero’s Journey to online marketing strategy. After this episode you will have a clear sense of how you can show your dream clients what you can do to serve them in their business! Links from this episode: Salome Schillack https://shineandsucceed.com/ Facebook: shineandsucceed Instagram: SalomeSchillack Rick Mulready “Iron Man of Facebook Ads” https://rickmulready.com/ Amy Porterfield Marketing Expert, Author https://www.amyporterfield.com/ The Hero’s Journey: Joseph Campbell on His Life and Work https://www.amazon.com/Heros-Journey-Joseph-Campbell-Collected/dp/1608681890 Joseph Campbell, Author Building a Story Brand: Clarify your Message so Customer’s Will Listen https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?s=books&ie=UTF8&qid=1549332839&sr=1-1&keywords=donald+miller+building+a+storybrand Author: Donald Miller

7. Taking Control Of Your Business Finances With Michaela Burns
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Description: Episode 5 – Taking Control of your Business Finances with Michaela Burns Today’s conversation is with Michaela Burns of Mint Décor. A former HR Consultant and mother of 2, Michaela is the owner and principal designer of Mint Décor. Michaela and I met at Business Bootcamp in April 2018, following that she took my Profit & Prosper online coaching course. Since then, Michaela has become one of my clients for one on one business coaching. Our mindset comes from our beliefs; our money beliefs really determine our success. Tune in to hear our candid discussion on how taking the Profit & Prosper online course has been a game changer when it comes to the money side of her business. She reveals the obstacles and emotions she faced during her first year, and how she was able to grow and flourish both in business and in confidence in 2018. She speaks in depth of the mindset changes that she made in that resulted in her doubling her revenue last year. If you are spending money and not getting results, it’s a drain on your company. Michaela also talks about how she was able to identify what wasn’t working in her company, and instead of beating herself up she figured out how to fix it! Profit & Prosper (https://www.liannekim.com/p/profitprosper) is a 6-week course that will take you from financially stressed to financially free! If you are afraid to look at your finances; if you know you are making money but you aren’t sure you are turning a profit; if you aren’t paying yourself; and if you don’t have financial systems in place and you are frustrated by your lack of financial savvy; then this course is for you! Lianne Links mentioned in this episode: Michaela Burns/Mint Decor www.mintdecor.ca @mintdecorinteriors Business Bootcamp is an event run by Mamas & Co. It is a full day conference giving Mama-entrepreneurs the most essential and up to date tools, skills, and strategies to help grow and scale their business. https://www.mamasandco.ca https://www.mamasandco.ca/pages/business-bootcamp

8. Simple Money Habits That Can Change Your Business
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Description: Episode 4 - Simple Money Habits That Can Change Your Business This episode covers the money habits that have the ability to change your entire business simply by implementing them! Last week was about Money Mindset, this week we are going to talk strategy! This is more of the practical side of what I coach and teach, as well as my Mini Course which called Profit and Prosper, as well as the free Mini Course which is called Profit Year. If you are at all struggling with the money side of your business, I encourage you to sign up for the free course. https://thinkbigsalesconsulting.lpages.co/profit-year/ Money Habits The money side of your business is a muscle that need to be challenged, the same way you would train for a marathon, you practice a little every day to achieve your money goals. The following are habits, not one time activities, these are consistent exercises that should be done on an ongoing basis. Daily – Visualize your Daily Goal Visualize the target you are currently working towards. I visualize myself writing it down and/or entering it on a spreadsheet. I know it sounds crazy, but visualizing it makes it manifest. I zero in on the number I want to achieve, when I do this I feel like the kind of woman that I would feel like if I made that money. Do this every day until you achieve the goal, and if you’ve achieved it then raise it! Weekly – Make offers Do not sit back and wait for leads or clients to come to you. This is a very passive approach which will work, but very slowly. Plan for a number of sales or discovery calls per week in order to grow your business, these will lead to offers. Do this in a way that feels good, and keep in mind that it should come from the place where you want to help and serve someone else. Even if it is a free session, it’s still making an offer and still counts. Monthly – Look at the Numbers Many of us only look at the money once a year, when it's tax time. This is a terrible activity as we do it at a time when we are stressed out, and it’s too late to do anything about it! Starting now, take 2 hours at the beginning of each month to look at the money. You should be using an accounting program, Freshbooks, Wave, Quickbooks, etc., these will calculate your sales and expenses. Get clear on what is happening! If you want the details, you should sign up for my free mini-course, but basically you need to know what’s coming in and going out. You need that clarity every 30 days. If you aren’t hitting your goals, then you will start to see why. You need to know where you are at the beginning of each month, quarterly is too long and weekly is too short. Annually – Raise your rates Every year you become better at your craft. You are helping more people, and helping to create better results out in the world and you should be paid more. When you worked as an employee, you received a raise just for showing up! As an entrepreneur we need to do this for ourselves. It’s our job to be the boss, put on our CEO hat and raise our rates. I’m doing more and giving better results. I do this at the end of December and early January, and I know exactly how much money came into my business. Charge more money, get fewer clients, but make sure that the clients you get in are the ones that really value what you bring to the table. That’s what is going to change your business. You deserve to pay yourself well, once a year give yourself a raise. The course will give you more clarity, more of what you want and how to know if you are achieving it! When you leave this course, you will be armed and ready to tackle 2019. https://thinkbigsalesconsulting.lpages.co/profit-year/

9. Five Money Beliefs That Are Holding You Back
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Description: Episode 3 - 5 Money Beliefs That Are Holding You Back Today we are talking about mindset and beliefs. 99.9% of thoughts we have in our heads are not facts - they are the beliefs we have about the facts. Is this a belief, or a fact? All the time we are judging and making assumptions, and our beliefs can be positive or negative, today we are going to take a look at the most common beliefs about money and how they may be holding you back. Resist the temptation to judge yourself, it’s really holding you back and is not helpful. We need to take notice about how we feel and think about money, so we can make some positive changes. If we held onto the beliefs we’ve had all our lives we wouldn’t be able to move forward. We can change our beliefs and it starts today. Identify the negative beliefs that are holding you back. Money mindset resources: Think and Grow Rich - Napoleon Hill https://www.amazon.ca/Think-Grow-Rich-Million-Dollars/dp/0449214923/ref=sr_1_1?ie=UTF8&qid=1547576101&sr=8-1&keywords=think+and+grow+rich Denise Duffield Thomas; there are books and a podcast that are available on her website. https://luckybitch.com/ Mini Course - Profit Year; a free resource that is open to anyone who is interested and it will change the way anyone who is interested. https://thinkbigsalesconsulting.lpages.co/profit-year/ 5 Money beliefs that are holding you back No-one is going to pay THAT for what I do! It’s not serving us, and it’s not true! No matter what you do, there is someone else who also does it and may charge more! Your clients cannot pay if you don’t ask them to. If you want to know if someone will pay, raise your rates and see what happens! Do not make excuses, justify your rates, or offer discounts. I can’t charge that because I’m just starting out! Stop comparing yourself to people who have more experience than you. I have many clients who are ready to buy when they talk to me, they aren’t shopping around or comparing me to others. Set a Goal - I don’t want to set a goal in case I don’t make it! This is a belief I see in 2 types of people: “A” Type personalities that hate to fail, and beginner business owners. Not writing down or stating your goal is immature, a beginner way of thinking. I challenge you to set a financial target for 2019. I am already too expensive, I couldn’t possibly charge more! Do not hold onto the belief that you aren’t worth what you charge. Even when we feel we are already too expensive, we are saying that we aren’t worth more. Add value, think of other ways you can do more for your clients. How can you help them achieve better results? If I charge that, people will think I’m greedy or that I’m too pushy! What other people think of us, is frankly none of our business! The people who judge me are not the people that I care about, they are likely not going to be my clients and are definitely not going to become my friends. People who feel that way should not be affecting how you show up in your business. Look for your true supporters, and behave in a way that will support. People will think I’m worth every penny and that I’m a total value and that I will get them results. This is a new belief that I’ve had to work on over the last few years. My raving fans do not shop around, they are ecstatic to work with me. How will this belief serve me in my journey? Every day our financial success depends on these beliefs. If you have been listening and you think “Yep that is Me,” if you have negative emotions such as frustration, anger or embarrassment that you aren’t really tackling the money stuff, if that is where you are feeling then I encourage you to sign up for Profit Year on https://thinkbigsalesconsulting.lpages.co/profit-year/ It’s 3 videos, it will start on Jan 28th and it’s free.

10. My Number One Goal for 2019
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Description: Episode 2 – My Number 1 Goal for 2019 Goals, goals, goals! This is something that tends to come up at the beginning of each year. I have a larger revenue goal for 2019, you should have one too. What is your revenue goal for 2019? There should always be a revenue goal, but it doesn’t need to be the main goal. Liannekim.com is my new website, which is launching soon! My number 1 goal for 2019 is to be more ME than ever before! Sound strange? The thought behind this is that I’ve struggled with everyday life, with people judging me, imposter syndrome, self-doubt, haters, overwhelm, and I struggle with being authentic, and how to be ME. I want to be okay with not being liked, I want to be okay to just be myself. As someone who is my brand, I want to focus on the people that do like me, or that do get me. I want to concentrate on those who do appreciate what I bring to the table. Those are the people who are going to get my full attention in 2019. This is a journey, not a destination. I want to be sharing that side of my story, what’s not working in my business, so that others can learn from my mistakes as well. Don’t get sucked into the negativity in this world. Do not get hurt or bothered by those people who don’t love you, this should be a goal for 2019.

11. My Formula for Business Success
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Description: Episode 1 - My Formula for Business Success In this episode I speak about my secret formula for business success, and let me tell you, it’s probably not what you think! For me, success means nothing if you are not personally fulfilled and have the life of your dreams! I’m a big believer in getting really clear on what you want your life to look like. Want more time for travel? Time for your partner and kids? You can create the life and business you want. Making great money and having a great life are not mutually exclusive, you can have both! My 3 Ingredient formula – what it means to me and how to get it! Mindset – when working with entrepreneurs we have to get clear on having the right mindset in place! It’s like physical fitness, you don’t go once a year to the gym and expect to be fit. It’s a daily practice, we have to continue to train and work on. No one is going to believe in you, if you don’t believe in you! Books that I would recommend on the subject – Think and Grow Rich (https://www.amazon.ca/Think-Grow-Rich-Updated-Century/dp/1453644911/ref=sr_1_2?ie=UTF8&qid=1544583990&sr=8-2&keywords=think+and+grow+rich%27) (money mindset), The Secret (https://www.amazon.ca/Secret-Rhonda-Byrne/dp/1582701709/ref=sr_1_1?s=books&ie=UTF8&qid=1544584061&sr=1-1&keywords=The+Secret) (personal development), this one is about the law of attraction and personally I’ve achieved many things in life due to some of the ideas in this book. Another great book is The Magic of Thinking Big (https://www.amazon.ca/Magic-Thinking-Big-David-Shwartz/dp/1897384424/ref=sr_1_2?s=books&ie=UTF8&qid=1544584144&sr=1-2&keywords=the+magic+of+thinking+big), it speaks to needing to think big in all aspects of your life. A big shout out to James Wedmore, his podcast “Mind Your Business” (https://itunes.apple.com/ca/podcast/the-mind-your-business-podcast/id1074394632?mt=2) he gives great talks about how having a positive mindset is so great for your business. Go check him out! Mindset is foundational, it’s a muscle that we need to train day in and day out. My mindset is that I CAN do this, and I SHOULD do this! Success is 80% mindset and 20% mechanics, the How To’s. If you have the mindset then the mechanics becomes a lot easier. Strategy – Entrepreneurs need to have a solid business model. Tactics vs Strategy – Tactics are the small things we do every day. Strategy is figuring out how we are going to get there. Need to have a strong strategy before the tactics will make sense! What are you all about? Who is buying your product? What is your plan? Strategy’s change, evolve and grow in your business. Don’t get stuck on the action piece of the business, focus on the strategy too! Intentional Action (Hustle!) – You will need to do a lot of hustling in the first year or so of your business because new business won’t just fall into your lap. We have to act and be seen so our clients can find us! Don’t wait for opportunities, create them if necessary. Are you making excuses? If so, then you need to be more intentional in your actions. My goal for this podcast is for you to stretch your thinking, dig deep into your dreams and consider the following questions: What is the mindset I’ve put in place? What is the overarching strategy that I’ve put in place? What are the intentional actions that are helping me get to this success? This is all about believing in yourself, even when other people don’t!