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Podcast title Brands On Brands On Brands
Website URL http://www.brandsonbrandsonbra...
Description Welcome to Brands on Brands on Brands! I'm Brandon Birkmeyer and my goal is to make it easy for anyone to build a brand that matters to today's consumers. Brands that are true to a purpose. Brands that put people first. Brands that build real connections.
Updated Thu, 27 Feb 2020 14:03:19 +0000
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Category Business
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Episodes

1. How to Create a Coaching Framework | BBB 111
https://www.brandonbrands.com/... download (audio/mpeg, 20.45Mb)

Description:

Today we talk about creating a coaching framework and making an impact on other people’s lives.

This is the first topic in my three part series on creating impact through coaching, which  was covered in episode 97, "Make an Impact".                     

There are three steps on creating a coaching framework:

Find Your Special Way – Build a model for your way of doing things which you can teach other people Test and optimize it – Figure out what works and what can be improved Find repeatable success – Your model needs to deliver consistent results across multiple clients

We dive much deeper in today's episode. Take a listen!

If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.

and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:

www.brandonbrands.com/bteam

If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.

Thanks for listening.



2. How to Generate Unlimited Story Ideas with Melanie Deziel | BBB 110
https://www.brandonbrands.com/... download (audio/mpeg, 43.30Mb)

Description:

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.

In this episode, we talk about the power of storytelling, content creation, and strategies which you should implement in building a better brand.

Highlights from the episode:

What’s the value of good content and good storytelling and how it helps you connect with your audience How to develop your creativity and do things more efficiently Some ideas on how to create content more consistently How to strategically repurpose your content Some new approaches to connect with your audience through storytelling Advice on how to make more engaging content

Quotes:

"Content is a tool for building a relationship."

"Putting our audience’s needs at the center, I think is absolutely key."

"I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier."

"You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works."

 

Episode Links:

Melanie’s site: https://www.storyfuel.co/

Get Melanie’s book at: http://iwantmelaniesbook.com/

If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.

If you enjoyed the show, screenshot it and share it with your friends!



3. Creating a Terrible Lead Magnet | BBB 109
https://www.brandonbrands.com/... download (audio/mpeg, 15.62Mb)

Description:

Today we talk about the purpose and benefits of creating a terrible lead magnet, how growing your email list leads to a stronger and more profitable business.

This is the third topic in my three part series on building a community, topic which was covered in episode 96, ’’Build Your Community’’.

These are the three steps on developing a lead magnet and growing your list:

Create a valuable resource - Build content which will get people’s attention and make them want to come to your community Nurture your leads - Make sure to keep sharing content consistently with your audience, continue adding value, and try and connect with them more directly through a call or event. Create brand advocates - After you've helped your customers, ask them to share your story across their network.

We dive much deeper in today's episode. Take a listen!

If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.

and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:

www.brandonbrands.com/bteam

If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.

Thanks for listening.



4. Boost Your Aesthetic Intelligence with Pauline Brown | BBB 108
https://www.brandonbrands.com/... download (audio/mpeg, 46.05Mb)

Description:

Pauline Brown is a longtime leader in luxury goods and former Chairman of LVMH North America, renowned for acquiring, building, and leading some of the world’s most influential brands.

Today we talk about her new book "Aesthetic Intelligence", the idea behind it and how to use it to help deliver your brand to your customers.

Highlights from the episode:

What aesthetic intelligence is about Why is it relevant today for businesses and marketers How to get started telling your story using aesthetics How senses can improve customer experience and create a stronger connection with them Four steps to develop your aesthetic intelligence What are the good and the bad examples of it

Quotes:

"Perfection is not interesting"

"One of the most powerful ways to connect with people is through their senses."

"Why don’t we double down on what we do so well and bring those values and the sensibilities to our work lives in a way that feels good and I think gets results."

 

Episode Links:

Pauline’s site: https://www.aestheticintelligence.com/

Pauline’s Instagram profile: https://www.instagram.com/tastemakerpauline/

Get Pauline’s book at: https://www.amazon.com/Aesthetic-Intelligence-Boost-Business-Beyond/dp/0062883305

If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.

If you enjoyed the show, screenshot it and share it with your friends!



5. Helping The Right People Find Your Brand Community | BBB 107
https://www.brandonbrands.com/... download (audio/mpeg, 22.54Mb)

Description:

Today we talk about brand discovery, helping people find your community to get to know your brand, and sharing the things that you stand for.

This is the second topic in my three part series on building a community, topic which was covered in the episode 96, "Build Your Community".

These are the three steps on growing the audience around your brand community:

Introduction – Figure out the right way to tell your story and the things that you stand for Networking – Interact and build relationships with people that you want to be in your community Promotion – Create content which will catch people’s attention and advertise it at the places where they are

We dive much deeper in today's episode. Take a listen!

If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.

and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:

www.brandonbrands.com/bteam

If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.

Thanks for listening.

 



6. The 7 Lies Marketers Sell with Phillip Stutts | BBB 106
https://www.brandonbrands.com/... download (audio/mpeg, 50.16Mb)

Description:

Phillip Stutts is the founder and executive chairman of Go BIG Media (a political media firm) and the founder and CEO of Win BIG Media (a corporate marketing agency). Together, these companies have won more than 41 national awards for marketing and creative content.

He is the author of the best selling book Fire Them Now: The 7 Lies Digital Marketers Sell. And he is one of the masterminds behind the curtain of political marketing with more than 20 years of political and marketing experience.

Today we talk about the marketing strategies which you should implement to your business and how to avoid being exploited by your marketing partners.

There are five steps to a successful marketing program:

Research the data – Figure out what the customers care about the most Set up the marketing plan – Devise a program plan based on the data to provide the best possible service to your customers Build a brand – Set up a platform where you want to share your message Test the product – Find out what works and what doesn’t work for your brand Launch the marketing campaign – Run it where your audience is

Quotes:

"I win when the client wins."

"If you’re not giving more than you are taking then you’re going to be out of business."

"I’ve put their interest ahead of mine and now they have complete trust because it’s not me guessing, it’s what the data says."

"The business owners should say: No, I’m in charge."

 

Episode Links:

Phillip’s site: https://www.phillipstutts.com/

Phillip’s company site: https://www.winbigmedia.com/

Get Phillip’s book on Amazon by clicking here.

If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.

If you enjoyed the show, screenshot it and share it with your friends!

 



7. Building Authority In Your Community | BBB 105
https://www.brandonbrands.com/... download (audio/mpeg, 20.46Mb)

Description:

Today we talk about the role and importance of making yourself an authority within your community, giving people a reason to listen to you, and how helping other people benefits your business.

This is the first topic in my three part series on building a community, which was covered in the episode 96.

These are the three steps on how to build authority within your business:

Research your core topic - Constantly keep learning and expanding your knowledge about your business so that people can always learn something from you. Curate the best of – Provide the resources and tools that help people save time and solve their problems. Provide quick wins – Creating value and making an impact on people’s lives helps you establish authority in your community and grow your business.

We dive much deeper in today's episode. Take a listen!

If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.

And you can join the insider mailing list to get updates each week on show releases and exclusive offers at:

www.brandonbrands.com/bteam

If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.

Thanks for listening.



8. Indispensable Brands with Mitch Duckler | BBB 104
https://www.brandonbrands.com/... download (audio/mpeg, 43.01Mb)

Description:

Today we talk about the ways on how to build a brand strategy that overcomes a brand monotony in their industry, transforming them from indistinguishable to indispensable.

Our guest today, Mitch Duckler, is a marketing keynote speaker, workshop facilitator and a founding partner of FullSurge, a brand strategy consultancy which helps clients achieve enduring, profitable growth through building world-class brands.

He is the author of the best selling book "The Indispensable Brand: Move from Invisible to Invaluable". He writes articles on branding and marketing strategy and his work has appeared in Brandweek, Marketing News, Marketing Management, etc.

 

Highlights from the episode:

Why is it so difficult to be indispensable Mistakes that people make without a brand strategy  How to differentiate and position yourself in the market What makes people actually care about a brand How does branding interconnect with content and community

Quotes:

"Information is more attainable than ever before so it’s harder to establish a competitive advantage through just access to information."

"It’s not what you do but how you deliver it."

"Brand is an important component but it’s not everything."

"What sort of experience do customers want and expect from your brand based on what makes it different?"

 

Episode Links:

Contact Mitch at: mduckler@fullsurge.com

Mitch’s firm site: https://www.fullsurge.com/

Get Mitch’s book at: https://www.amazon.com/Indispensable-Brand-Move-Invisible-Invaluable/dp/154450134X

If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.

If you enjoyed the show, screenshot it and share it with your friends!



9. Leveraging Social Proof for Your Brand | BBB 103
https://www.brandonbrands.com/... download (audio/mpeg, 22.90Mb)

Description:

Do you want to become an authority in your market?

If so, today we talk about the concept of social proof, which helps you validate your message and grow your audience faster.

These are the three steps on how to create social proof for your brand:

Demonstrate your expertise – Create expert content with examples of work that support your message so that people believe in what you have to say. Create an association – Build relationships with valued people and businesses in your industry. Get featured on other platforms – Figure out the right way to deliver your message and grow your audience faster.

We dive much deeper in today's episode. Take a listen!

If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.

and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:

www.brandonbrands.com/bteam

If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.

Thanks for listening.



10. How to Stay Relevant with Allen Adamson | BBB 102
https://www.brandonbrands.com/... download (audio/mpeg, 39.46Mb)

Description:

Allen Adamson, a noted industry expert in all disciplines of branding and author of BrandSimpleBrandDigital and The Edge: 50 Tips from Brands That Lead, has worked in marketing with a broad spectrum of consumer and corporate industries.

Allen is the co-founder of a consultancy called Metaforce, and has appeared on NBC’s Today Show, CNBC’s Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal Advertising Age, USA Today, the Washington Post, and Forbes.

Today, we dive into brand relevance, how to build a brand through story telling, and the importance of knowing what makes you different.

Highlights from the episode:

- Why your brand story is so important

- How to stand out and be different in a crowded market

- Why it's so hard for a business to keep up with change

- The role of content in your brand strategy

- How any business can get noticed

- Why to not be fixated on your competitor

- Some storytelling tips for personal brands

Quotes:

"If you are telling a story, you have to keep it simple."

"Pretend you are telling your story to one person who you think is most likely to like it."

"Most businesses are struggling with the speed of change."

"Success is not just copying what everyone else is doing."

"Brands, when they are working great, are shortcuts."

 

Episode links:

Allen's Consultancy site: https://www.metaforce.co/

Get Allen's book at: https://www.shiftaheadbook.com/

 

If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.

If you enjoyed the show, screenshot it and share it with your friends!

www.brandsonbrandsonbrands.com

 



11. How to Build Your Brand Platform | BBB 101
https://www.brandonbrands.com/... download (audio/mpeg, 21.00Mb)

Description:

Do you have a message to share with the world?

If you have a message, or you are in the process of finding your voice, you need a platform on which to build, grow, and tell your full story.

Today we talk about how to build your brand platform to share your message and become a one man/woman media company. A brand platform puts you in control of the story, and gives you an archive of your perspective to share with the world.

There are three stages to building your brand platform.

Pick your format -  Chose the type of content (video, audio, or written) that suits your personal style and skill. Make it searchable - All of your content should be easy to find within your catalog using the right episode titles and tags. Be patient - When you start your platform, it will grow slowly at first. But as you spend more time creating, you will bring in an audience of subscribers that will compound over time.

We dive much deeper in today's episode. Take a listen!

If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.

and you can join the insider mailing list to get updates each week on show releases and exclusive offers at:

www.brandonbrands.com/bteam

If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.

Thanks for listening.



12. The Right Words for Your Brand with Jaime Cohen | BBB 100
https://www.brandonbrands.com/... download (audio/mpeg, 47.28Mb)

Description:

Jaime Cohen is a speaker, communications coach, and consults with people to help them figure out their messaging and branding. Jaime received more than one million post views on less than 50 LinkedIn posts. She was selected one of The Top 75 Influential Voices on LinkedIn. She's the host of a Linked Live show called "The Right Words". 

We dive into how to choose your words wisely, the intent, how to be a good listener, and how to figure out your communications style and skills. And we give you ways to communicate that will help you level up your success.

Highlights from the episode:

Why it's so important to have strong communication skills. The one thing that's left out of most of our communication training. The trick that makes it easy for you to connect with people when you listen. What typically trips us up when communicating. Some tips to help you remember names better and be a more active listener. The better question to ask people you meet for the first time. How to tell better stories and achieve success.

 

Quotes:

"Everything in life that brings us success comes from us having strong relationships."

"There is so much of what a person says that is between the lines of the words that they are using."

"Having the right words isn't about having the perfect words."

"When you are telling a story, though you are the one that experienced it, the audience is the hero of the story."

 

Episode Links:

Jaime's Linkedin is http://LinkedIn.com/in/jaime-cohen

Jaime's course, "Connecting with Your Audience Using Video", can be found at www.brandonbrands.com/jaimecohen.

 

If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.

If you enjoyed the show, screenshot it and share it with your friends!



13. How to Create a Well Positioned Personal Brand | BBB 099
https://www.brandonbrands.com/... download (audio/mpeg, 20.55Mb)

Description:

Do you truly stand out from the competition? It's pretty easy to start to sound like everyone else if you have not positioned your brand in a unique and ownable space.

Today we talk about the three steps to create a well positioned personal brand. They are:

Know yourself - Understanding what you do best and what you do different. Know who you serve - Understanding your audience and what they need from you. Be great - Understanding how to create value and experiences for your clients and customers.

We dive much deeper in today's episode. Take a listen!

If you want more tips each week, make sure to subscribe to the podcast. You can go to www.brandsonbrandsonbrands.com to find links to the podcast on iTunes or your platform of choice.

And you can join the insider mailing list to get updates each week on show releases and exclusive offers at:

www.brandonbrands.com/bteam

If you'd like to work with Brandon, go to www.brandonbrands.com/apply to set up a free call.

Thanks for listening!



14. Turning Fans into Customers with David Meerman Scott | BBB 098
https://www.brandonbrands.com/... download (audio/mpeg, 29.02Mb)

Description:

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.

Today we talk about his new book, Fanocracy - Turning Fans Into Customers and Customers Into Fans. He coauthored this book with his daughter Reiko Scott, and they talk about taking this idea of fandom and making it a prescription for your business.

Highlights from the episode:

After you create a product/service, you need to let go of your creations. Let people share their fandom in the way that they want. Consumers don't want to be told how to engage with a brand. Make your customers "insiders" by giving them a peek inside the business. When you share the fandoms of your personal life in your professional life, you can create an organization that draws people in that are fans of you in the same way you are a fan of those things.

Quotes:

"I believe we are entering a new phase, a phase around humanity"

"When you are physically in the presence of people at a company... the human emotional bond is much stronger."

"The relationships we build with our customers are more important than the products and services we sell to them."

"When people are passionate about something, that passion shows."

Episode Links:

Get the book now at www.fanocracy.com

Learn more about David at www.davidmeermanscott.com

To follow David on social, his handles are @DMScott

If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.

If you enjoyed the show, screenshot it and share it with your friends!



15. Make an Impact - Personal Branding (Part 3 of 3) | BBB 097
https://www.brandonbrands.com/... download (audio/mpeg, 20.65Mb)

Description:

Today we talk about making an impact with your customers for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.

The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.

The three topics covered in the series are:

1) Finding your voice and message

2) Building a community

3) Creating impact

Today we dive in to creating impact. The three components of creating impact are: 1) frameworks, 2) tools/skills, and 3) value exchange.

Here are the highlights from the episode:

When you build a community you have the opportunity to learn the challenges of your people and to help them solve problems. The first thing you need to help solve people's problems is a framework. This allows you to be consistent with how you people without having to reinvent the wheel every time. It also is something that can be ownable and uniquely yours which sets you apart from the competition. Also, when you have a framework it means you are able to repeat success from client to client and you can find where you can make your process better over time. The second thing you need to make an impact are tools and skills to share with your clients. As you find tools that you've seen results with, you can recommend them and save people time as a trusted adviser. You also have tactical skills that you've developed that you can pass on and save people the time it takes to learn through trial and error. The final thing you need is a value exchange. You need to create something that actually helps people, makes their lives easier, or creates some kind of change for them. They need to leave ahead of where they started. Also, that value needs to be exchanged. People only value what they pay for and it holds them accountable to the work they need to do on their end to succeed. Your goal is to prove that the value extracted was far greater than the initial investment.

Also this connects beautifully within the circle of the personal branding framework. If you are missing any one of the three you'll find it difficult to succeed and grow.

Episode Links:

Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together.

To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb

To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam

If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends!

www.brandsonbrandsonbrands.com

 



16. Build Your Community - Personal Branding (Part 2 of 3) | BBB 096
https://www.brandonbrands.com/... download (audio/mpeg, 21.78Mb)

Description:

Today we talk about building your brand community for coaches, consultants, and experts. This is the second topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.

The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.

The three topics covered in the series are:

1) Finding your voice and message

2) Building a community

3) Creating impact

Today we dive in to building a community. The three components of building a community are: 1) authority, 2) discovery, and 3) list building.

Here are the highlights from the episode:

You have to be known for something and have authority and expertise for people to want to listen to what you have to say. People need a reason to go somewhere, so you need to let them know they can look to you for guidance. When you establish authority, you get to curate the experience and bring together like-minded individuals. When you do that, it encourages engagement through common interest. The second component of community building is discovery. A community gives you somewhere to send people after they meet you or come across your content. It turns a one time encounter into a potential long term relationship. As you build a community, you have the opportunity to ask for their information which puts you in control of your future communication with those people. People in your community have a better chance of receiving your content across social media and within your own channels which builds your following. A community also gives you the opportunity to ask people about the challenges they have that you can help with. The third component in community building is list building. You need to thoughtfully create a valuable resource to give away in exchange for contact information. As you build your list, you can promote your content, you can tell your story, you can turn cold leads into warm leads, and you can sell. More importantly, you can ask them what it is that they need, and then build it for them as a product.

If you take these steps you will be well on your way to building your community. As you build your community and ask them what their challenges are, you will be better prepared to take the next step in your personal branding journey which is providing solutions and making an impact. We'll talk about that on the next show!

Episode Links:

Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together.

To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb

To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam

If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends!

www.brandsonbrandsonbrands.com

 



17. Find Your Voice - Personal Branding (Part 1 of 3) | BBB 095
https://www.brandonbrands.com/... download (audio/mpeg, 21.24Mb)

Description:

Today we talk about finding your brand voice for coaches, consultants, and experts. This is the first topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.

The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.

The three topics covered in the series are:

1) Finding your voice and message

2) Building a community

3) Creating impact

Today we dive in to finding your voice and message. The three components of finding your voice are: 1) positioning, 2) platform, and 3) social proof.

Here are the highlights from the episode:

Creating content is the best way to find your voice. As you create you will see themes develop which you will become known for. Positioning is the first step as it helps you know why people should choose you vs the competition. If you don't own what makes you unique, you are missing a huge opportunity. Once you have a position, you then need to carefully tell your story to highlight your position. The second step in finding your voice is to build a platform. Most people just post on social media channels, but you need to people people from social media into your world through content platforms such as your blog, your podcast, or your Youtube channel. These are the key channels where you can create a catalog of your ideas and content that is searchable. Now you have a place to point people that enter your world. The third step is to create social proof. This is about leveraging your content to demonstrate authority through both your ideas, and through association with the guests that you interview or co-create with. Outside of content on your own platforms, you have to find a way to share your knowledge with other people's channels. Get featured in known publications in your industry or be active in your industry circles and let people know about your content.

If you take these three steps you will be well on your way to finding your voice and honing your message. As you find your voice, you will be better prepared to take the next step in your personal branding journey which is building your community. We'll talk about that on the next show!

Episode Links:

Are you looking to launch a podcast in 2020 or for some marketing advice? Feel free to go to www.brandonbrands.com/apply to see if there is a way for us to work together.

To join our community of brand builders, you can join our Facebook group at www.brandonbrands.com/fb

To subscribe to our insider's group for weekly updates on our content and offers, go to www.brandonbrands.com/bteam

If you found value in this episode, please subscribe to the show, leave a review and rating, and share with your friends!

www.brandsonbrandsonbrands.com

 



18. Season 2 Launch! How to Change Your Brand Forever with Brandon Birkmeyer | BBB 094
https://www.brandonbrands.com/... download (audio/mpeg, 16.74Mb)

Description:

Welcome to Season 2 everyone! Today we talk about how to change your brand forever and what to expect this season on the show.

Brands On Brands On Brands is a top 100 marketing podcast on iTunes and we are excited to continue to grow in 2020.

Make sure to go to www.brandsonbrandsonbrands.com to subscribe to the show.

This season will be talking to keynote speakers from the top marketing conferences in the country, authors who have written the best selling marketing books from the past 2 years, and entrepreneurs who are building businesses from the ground up.

On Monday, January 13th, 2020, we'll be dropping our first interview episode of Season 2. It's an interview with David Meerman Scott

And here are some highlights from this episode:

- The top way to change your approach to marketing and branding is to change the way you set priorities. You need to take the time to set a strategy that focuses on driving the most attention at the best price.

- The #1 mistake entrepreneurs are making in marketing today is investing in an agency to manage their social media posts. Those posts are better managed in-house, and that money is better spent on traffic driving Facebook ads.

- A top priority on your to do list should be to develop your message, find your voice, and understand how you differentiate yourself.

- The best reason to create content is to find your voice. Most people think creating content is about gaining subscribers. That's true in the long run, but short term your goal is to develop your voice so you can understand what you want to be "known" for.

- The three prong approach to personal branding is 1) Focus your message, 2) Build your community, and 3) Create impact in the lives of your customers. (This will be explained further in the next three episodes... stay tuned!)

Episode Links:

Sign up for our insider's group to receive email updates on our content and offers each week at www.brandonbrands.com/bteam

Want to work on your personal brand or launch your podcast? Go to www.brandonbrands.com/apply to set up a call with Brandon.

Join my online community at www.brandonbrands.com/fb

Please remember to subscribe to the podcast, leave a review and rating and tell your friends!

If you found value in this episode, please screenshot the episode and post it to Instagram and tag me @brandonbirkmeyer

Brands On Brands On Brands



19. Rebroadcast: Instagram Branding for Dummies with Jenn Herman | BBB 093
https://www.brandonbrands.com/... download (audio/mpeg, 31.59Mb)

Description:

Jenn Herman is an author, speaker, blogger and “Instagram expert.” As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn’s Trends to examine how the web’s biggest brands make themselves household names.

In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody’s discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint.

The Finer Details of This Episode:

How Jenn went from just casually browsing Instagram to mastering it. What exactly are Instagram “pods,” and how do they negatively impact the underlying algorithms? Breaking down how Instagram’s central content recommendation algorithm works. Jenn’s “quality over quantity” approach to accumulating Instagram followers. Why Instagram can be so valuable to an entrepreneur. How you can get your brand going on Instagram and why you should switch over to a business profile. The reason you need to attach a singular, identifiable job title to your Instagram profile. What is a user going to get out of engaging with your profile? The do’s and don’ts of attaching a name, face and logo to your profile. What it means to post “thumb-stopping” content. Why you’re better off putting your money into ads rather than a photoshoot. At what point should you consider outsourcing content creation? Why establishing a brand should always come before getting your sales numbers up. What Jenn has planned in the near future and what her ideal customer testimonial would be.

Quotes:

“I fell into this niche of being an Instagram expert because it was just something I loved and I genuinely put the time and effort into it.”

“This is all organic, targeted growth versus just saying ‘Here’s a bunch of people that like me’.”

“I’d rather have ten thousand followers and like a ten percent conversion rate versus a hundred thousand followers and like a half a percent conversion rate.”

“For me Instagram, as a community-building tool, is unmatched.”

“Most people that read your bio are only ever gonna read it the first time they come to your profile.”

“People tend to connect with humans more than they connect with logos.”

“Nobody can talk to your brand better than you.”

“In the long run, the branding gets you more sales, but the branding is what gets you there.”

Guest Links:

Jenn’s Trends  - https://www.jennstrends.com/

Jenn on Instagram - https://www.instagram.com/jenns_trends/

Jenn on Twitter - https://twitter.com/jenns_trends

Jenn’s Facebook group - https://www.facebook.com/jennstrendsonline

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



20. Rebroadcast: Brand Truth, Brand Image, Brand Love | BBB 092
https://www.brandonbrands.com/... download (audio/mpeg, 11.34Mb)

Description:

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it’s not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love.

In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improve your marketing strategy. If you want to really polish your image on Instagram, sign up at 6 Minute Grams on Brandon’s site to view an exclusive video session where he’ll coach you through the essentials of making your IG brand pop and draw attention.

The Finer Details of This Episode:

What does it really mean to build a brand, and why should you try thinking of a brand as a person. How having a strong customer community can actually build a brand for you. Looking for the sensitive points in your current marketing strategy that will allow you to amplify your image and convey a certain message. 

Quotes:

“What are you trying to accomplish and what’s that mission?”

“It could be that you have a story to tell but you’re not telling it everywhere you’re looking.”

Links:

 

6 Minute Grams - https://www.brandonbrands.com/6minutegrams

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.brandonbrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



21. Rebroadcast: Flip Your Entire Approach to Persuasion with Oren Klaff | BBB 091
https://www.brandonbrands.com/... download (audio/mpeg, 37.39Mb)

Description:

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).

In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality.

The Finer Details of This Episode:

Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it. How do you influence customers in an era where no one really wants to be sold to anymore? Oren breaks down the key piece of advice at the heart of Pitch Anything. Oren’s method for planting the seed of an idea What are “pre-wired ideas” and how do they work? Why every industry and line of business needs its own “Winter is coming” to innovate and survive. Oren discusses the different layers of your persona that make you compelling.

Quotes:

“Salespeople don’t know how to sell because today buyers don’t want to be sold.”

“People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.”

“The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.”

“Your value system that cannot be altered by a sales meeting is what makes you compelling.”

“Business, to me, is about relationships.”

Guest Links:

Oren’s homepage - https://orenklaff.com/

Pitch Anything - https://pitchanything.com/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



22. Rebroadcast: Don't Build Your Business Alone | BBB 090
https://www.brandonbrands.com/... download (audio/mpeg, 20.95Mb)

Description:

In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusses how to hire the right coach for you, and suggests how you can avoid some of the basic mistakes beginners make.

The Finer Details of This Episode:

You don’t have to start from scratch; other colleagues in your industry can provide you with tried and true jumping-off points. Don’t let the independent entrepreneur mindset isolate you from advice and support! The industry is full of resources—some premium, some completely free. Use them! Avoid making big mistakes by speaking to the industry veterans who’ve made those very mistakes themselves on their way up. Don’t be afraid to hire a coach! Brandon has tips for vetting the right one.

Quotes:

“You can benefit from finding people in your industry that are doing the same thing you’re doing.”

“Stop wasting time and start today!”

“Don’t be shy about asking for help. Just get out there and do it!”

Brandon's Links:

Visit Brandon’s website at www.brandonbrands.com

For coaching with Brandon go to www.brandonbrands.com/apply

And please leave a rating and review on iTunes!



23. Rebroadcast: The Most Human Brand Wins with Mark Schaefer | BBB 089
https://www.brandonbrands.com/... download (audio/mpeg, 35.08Mb)

Description:

Welcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve.

Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark  is a marketing strategy consultant, keynote speaker, and author of Marketing Rebellion: The Most Human Company Wins. You can read about his thoughts on the profession on the blog {Grow}, or even hear about them on the podcast he hosts, The Marketing Companion.

In this episode, Mark explains how you can make your brand more human and engaging, discusses what you should be doing to forge connections with your customers, and speculates on how we’ll need to adapt branding for the next generation.

The Finer Details of This Episode: 

What inspired Mark to write his newest book and how all of his writing fits into a singular overarching narrative. Why he’s concerned marketing agencies haven’t evolved enough with the times. How Mark’s grandfather inspired him to forge a career in marketing. The benefits of working to find a groove with customers rather vs. trying to change them. A few lessons that marketers and entrepreneurs can take away from Mark’s book right this instant. Is branding or selling more important for a business in the long term? Why Mark respects Glossier founder Emily Weiss and what he thinks other marketers can learn from her.

Quotes:

 “With this power shift, the whole world of marketing has now moved over to our customers.”

 “Our company cultures have not kept up with the pulse of popular culture and our consumers.”

 “I think the best storytelling will make the customer the hero.”

 “I’ve built a platform where people believe in me, they trust me and they listen to me. That’s a great opportunity to create some good in the world.”

Guest Links:

Website: www.businessesgrow.com

Book: Marketing Rebellion: The Most Human Business Wins

Podcast: The Marketing Companion

Blog: {Grow}

Twitter: @MarkWSchaefer

Facebook: www.facebook.com/mark.schaefer3

 

Brandon's Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



24. Last episode of 2019 - Back in January 2020 with Season 2! | BBB 088
https://www.brandonbrands.com/... download (audio/mpeg, 21.32Mb)

Description:

It's my year end wrap up! This is a behind the scenes look at what I've learned across my first 88 episodes. We'll be taking a small break in December and then launching Season 2 in January!

Thanks to everyone that's been a part of the journey with me this year. Your support is hugely appreciated. Big shout out to all the amazing guests we've had this year. Together, we've made this show a top 100 marketing podcast.

It's been a huge year for me in terms of investing in personal growth and development. I've attended more events, taken more classes, invested in more coaching, and met more people than I have at any other point in my life. And I couldn't be happier with the results.

I've heard it say that it's not enough to want to be great. You actually have to do something great. And while I don't think I've done that yet, I know I've set myself up to start to serve others and have impact in their lives and businesses. I've developed the skills, the platform, and the community that I will need to create opportunities to be great. This was the year of finding my voice, building community, and finding clarity in my business.

Next year will be the year of nurturing what I've built to get better at coaching and helping people. And then it's all about scaling the business and sharing my message with as many people as possible. I'll be seeking out more speaking opportunities and PR to share my message and grow my community. And I'll continue to focus where I invest my time in terms of the next level of personal development and growth.

What a crazy year. It's been exciting and stressful, encouraging and crushing, rewarding and demanding, and I've had plenty of wins and losses. The biggest thing I'm working on is patience. I know how much work it's going to take to get to the next level of my business, but I'm determined to focus on what's in front of me and to just take the next step forward.

I appreciate everyone listening and following along on this journey.

To connect with me and access more of my content and resources, go to:

www.brandonbrands.com

 



25. How to Accelerate Your Business on LinkedIn with Judi Fox | BBB 087
https://www.brandonbrands.com/... download (audio/mpeg, 47.88Mb)

Description:

LinkedIn is a powerful tool to accelerate your business if you know how to use it the right way. Our guest today, Judi Fox, is a LinkedIn expert and coach, a speaker, a content strategist, and podcaster.

In 2018, Judi grew her LinkedIn from 2,000 to 23,000 followers, had over 3 million views of her content, and averaged 600 likes and comments per post. She's now reverse engineered that process and sharing it with others in her content and in her course called "The LinkedIn Business Accelerator" at www.judifox.com

Today we cover tips on how to start today growing your LinkedIn engagement and following, how to consistently create content, and what to think about when updating your LinkedIn profile.

The Finer Details of This Episode:

How to start growing on LinkedIn with focused engagement of 10-20 people in your industry. Why Judi started teaching courses about creating video content. Transitioning from corporate work into entrepreneurship. How to create more content by leveraging what comes naturally to you. How to choose the right words to use in your content. The #1 update you can make to your LinkedIn profile today.

Quotes:

“What you like and comment on does need to be high quality because people are watching that on LinkedIn."

"Because we have so much information coming at us, the words we use matter. The words I use can make people gain trust or lose trust."

"We can still reach mass numbers but do it in a more humanized way."

"Treat your cover image like it's a business card."

Guest Links:

Get more 🦊 at www.judifox.com

FOLLOW #FoxRocks

LISTEN 🎙 The Judi Fox Show Podcast

Follow www.instagram.com/judifoxrocks

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

If you’re aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/.

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

 



26. The 3 Biggest Priorities on Your Marketing To Do List | BBB 086
https://www.brandonbrands.com/... download (audio/mpeg, 19.87Mb)

Description:

It's list building season! This week we talk about how to set the priorities that drive your marketing to do list. Everyone has plenty of work keeping them busy, but how do you know if it's just busy work or work that's actually helping your bottom line.

You can easily wastes thousands of dollars and hundreds of hours on marketing activities that don't actually move the needle in your business. The problem is that we mix up our priorities.

Your marketing approach can work just like a well run farm. You need to think of your marketing cycle in seasons and each season you need to do some planting, nurturing, and harvesting.

The first seeds you plant should be profit driving activities connected to your brand positioning and messaging as well as setting up your marketing infrastructure such as emails, crm, and list building activities.

Then you can move on to nurturing your campaign. This includes listening, learning, revising and executing. You're main focus in this step is to make your offering stronger, update your messaging, and collect testimonials and referrals.

And finally you can jump into harvesting where you roll out your updated offering to a wider audience. Continue to improve on what's working and then start all over again adding new marketing layers one at a time.

The goal in all of this is to keep a sharp focus on profit driving activity, while building repeatable processes and learning that can grow your business.

Enjoy the episode! Listen now at www.brandsonbrandsonbrands.com

 



27. Start, Shoot, & Grow Your Personal Brand with Video featuring XayLi Barclay | BBB 085
https://www.brandonbrands.com/... download (audio/mpeg, 39.83Mb)

Description:

XayLi Barclay is a visual content creation coach who specializes in helping entrepreneurs effectively stand out and make a genuine impact in the digital space. She's the founder of the Start, Shoot, Grow Video Academy, which teaches you how to create a visually engaging online presence through video content. And you can find more of her blogs and video content at XayLiBarclay.com.

In this episode, XayLi discusses what it takes to make videos from start to finish, the value of having clarity of purpose and mindset, how to make a genuine impact in the digital space, and how to develop a personal brand.

The Finer Details of This Episode:

How XayLi got into creating video for the first time by sharing beauty and hair advice and solutions. Why she started teaching courses about creating video content. What the value is of creating video content. How to use live video to nurture your audience. What got XayLi started on teaching course creation. Some core lessons on getting started with creating video content.

Quotes:

"I just didn't want to leave my baseline in the hands of someone else."

"If you create video in your business, you create trust in your business so much faster... and you get a much more loyal audience that is committed to you."

"Your personal brand is a journey. It's whatever you are going through and how you are reaching back and pulling people forward."

"I want to help more people. That kept me going."

Guest Links:

For XayLi's video lessons - www.startshootgrow.com

For XayLi's content - www.xaylibarclay.com

For XayLi's free course - www.camfidence.com

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

If you’re aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



28. Gratitude and My Top 5 Dream Interviews | BBB 084
https://www.brandonbrands.com/... download (audio/mpeg, 12.83Mb)

Description:

Happy Thanksgiving! Just taking a little time this episode to express my gratitude for your support this past year. We're celebrating as the Brands On Brands On Brands podcast hit #61 on the iTunes charts for marketing this week. This is driven 100% by the support of my great community and the awesome guests that have blessed the show.

We also dive into the top 5 interviews that are on my "dream board" for the future.

1) Michael Jordan - about how he redefined what it means to be a personal brand and about building a cult following around basketball and shoes.

2) Kris Jenner - about orchestrating attention across traditional and new media channels and about starting the next generation of reality celebrity entertainment.

3) Tony Robbins - about building impact through community building and live events.

4) Lady Gaga - about creating intrigue and excitement by standing out and pushing social norms

5) Oprah Winfrey - about how she turned her daytime talk show into a massive media company. And because she's Oprah.

More details in the episode. Listen up and have a great holiday!

www.brandsonbrandsonbrands.com



29. Level Up Your LinkedIn With Brian Schulman | BBB 083
https://www.brandonbrands.com/... download (audio/mpeg, 35.57Mb)

Description:

Brian Schulman is the founder of Voice Your Vibe: part consulting firm for those looking to livestream on LinkedIn, part livestream itself. Dubbed the “godfather of LinkedIn video,” Brian was one of the first people to go live with video on LinkedIn. He actually took up previous guest Goldie Chan’s (episode 075) challenge to go live, and now he’s a top voice and top video creator on LinkedIn—not to mention one of Forbes’ featured entrepreneurs.

In this episode, Brian discusses LinkedIn’s advantages as a streaming platform, reveals his personal challenges growing up, and explains how LinkedIn users can network with each other in person.

The Finer Details of This Episode:

The reason Brian sees the relatively small number of people streaming from LinkedIn as an advantage. What about LinkedIn stood out to Brian compared to so many other streaming platforms? The one thing Brian says people need to understand before bringing their material to LinkedIn. What initially held him back from taking on Goldie Chan’s challenge—and how he pushed through in the end. What it was like growing up and how he found strength in self-knowledge. What people fundamentally misunderstand about building relationships through LinkedIn. An overview of just some of the courses Brian offers through LinkedIn. How does Brian make himself comfortable in front of the camera? What is a LinkedIn Local and why you should consider going to the nearest one.

Quotes:

“It is the most organic opportunity to take advantage of.”

“I didn’t come to LinkedIn to do business—I came to LinkedIn to achieve my Why.”

“I want to tell a good story because everyone loves a good story.”

“It’s supposed to be terrible: it’s your first video!”

“It’s not rocket science; it’s being human first.”

“I’ve spent thousands of hours learning how to just get comfortable being uncomfortable.”

“I found a voice I never knew I had.”

Guest Links:

THIS… Is LinkedIn Video - https://www.linkedin.com/pulse/linkedin-video-brian-schulman/

Voice Your Vibe - https://linkedinmasterclass.thinkific.com/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

If you're aiming to start your own podcast, Brandon has room to take on a few one-on-one clients. Sign up at http://www.brandonbrands.com/apply/

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



30. The Fastest Way to Get On a Top 100 Podcast | BBB 082
https://www.brandonbrands.com/... download (audio/mpeg, 17.56Mb)

Description:

This week I dive deeper into how to land a guest spot on a top 100 podcast. We had so many amazing ideas shared with us in the previous episode, that I wanted to highlight a couple and add some more perspective.

Now don't be surprised that we talk a lot about mindset. If you want to get on to a top 100 podcast as a guest, you need the right mindset to succeed. We talk about patience, human connection, adding value, gratitude, intention and much more. These concepts make the difference between succeeded and failing.

However, there are plenty of actionable steps you can implement as well, after you have the right mindset. Those more tactical ideas you can access in Nicole Holland's FREE course called "Get That Yes".

If interested go to:

www.brandonbrands.com/nicoleholland

 

Podcast guesting is a great way to get your name out there, build your influence, grow your audience, and become known. If you want to do it well, without making the easy mistakes along the way, learn from someone who know's what they are talking about.

Have a great week!

If you are interested in working with Brandon to build and launch your own podcast, apply at:

www.brandonbrands.com/apply

 

As always you can tune in for more episodes of the podcast at:

www.brandsonbrandsonbrands.com



31. More Leads From Podcast Guesting with Nicole Holland | BBB 081
https://www.brandonbrands.com/... download (audio/mpeg, 37.76Mb)

Description:

Nicole Holland is a business owner, coach, and a top-rated podcaster on her own self-titled show, where she dispenses vital business strategy tips to her listeners. After years of working on her own show and with other podcasters, she knows the right and wrong ways to leverage the PR potential of this growing medium.

In this episode, Nicole breaks down how you can make the best case for yourself as a podcast guest, reveals her biggest pet peeve when it comes to spreading awareness of your brand, and explains why it’s okay to start small.

The Finer Details of This Episode:

How going on other people’s podcasts taught Nicole that being a guest is an incredibly effective method for building your brand. Some of the barriers you should prepare for if you aim to guest on other shows. Nicole gives us the lowdown on her upcoming ebook that will help readers tailor the best possible pitch for their podcasts. Figuring out what other hosts want so you know what kind of value you can provide by guesting. Why you need to stop “cold-pitching” podcasts to other hosts. The reason you should start off guesting on smaller shows than go for a big one on your first try. Nicole helps you figure out which of her programs is best for your goals. Her parting advice for what you should and should NOT do when looking to grow your podcast influence.

Quotes:

“When you wow and impress and do good by somebody, they are gonna hand-deliver you to other people who can help you too.”

“Just because you want to be on a show, doesn’t mean it’s gonna be easy—but it can be done.”

“Pay attention to how the host is already demonstrating that they want to receive a potential ‘great fit’ guest.”

“Downloads are only one aspect.”

“If we’re not getting you an ROI, I don’t want your money.”

“If you aren’t getting the ‘yes’ from the host, then something’s wrong.”

“Prove your process, prove your thesis, then come back and take the course.”

Guest Links:

Nicole’s homepage - https://thenicoleholland.com/

Enrol in Nicole’s FREE Get That Yes program - http://brandonbrands.com/nicoleholland 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



32. How to Survive Entrepreneurship | BBB 080
https://www.brandonbrands.com/... download (audio/mpeg, 18.03Mb)

Description:

It's our 80th episode and this week we talk about surviving entrepreneurship. There are a lot of challenges when you go out on your own and try to build your own business. This dives into some of the keys to getting through all the mental hurdles you have to jump in your first year of business.

We highlight some of thoughts from Travis Chappell from a previous show (episode #005) about keeping the promises we make to ourselves, trusting the process, investing in your ideas, and pushing through the hard times, even when you are the only one who cares about your idea.

There's true freedom in commitment. Only when you release yourself to the process and push through the hard times, can you reap the rewards of your hard work.

www.brandsonbrandsonbrands.com



33. Creating Online Courses with Paddy McGill | BBB 079
https://www.brandonbrands.com/... download (audio/mpeg, 30.20Mb)

Description:

Marking a milestone, this episode of Brands on Brands on Brands is the first to be recorded from a Facebook livestream! Our guest for this special occasion is Paddy McGill, head of partner and affiliate marketing at Thinkific, a software platform that makes it easy for entrepreneurs and small business owners to design and distribute online courses. Paddy’s years in online marketing have taught him there’s really no limit to what kind of course you can put out into the world—the secret is finding your niche and catering to its needs.

In this episode, Paddy discusses the essential ingredients of a successful video course, explains the vital relationship between courses and their communities, and breaks down the balancing act of submitting tactical instructional videos.

The Finer Details of This Episode:

How Paddy thinks the spread of online courses will have an impact on the future of college and university programs. What’s the difference between the online courses Paddy specializes in and the ones offered by colleges? Paddy lays out his ingredients for a successful online course. Do courses grow out of communities or vice versa? How to optimize your courses to ensure people are getting the results they need. Really figure out who you’re trying to reach with these courses and cater to them—don’t be afraid to seek a niche! How Paddy and his colleagues go about determining if a course has value or not. On the benefits of testing the waters before you actually launch your course. What are the most offbeat and unique courses Paddy has seen in his time?

Quotes:

“It’s been just a whirlwind of learning.”

“The end game, always, is to deliver a transformation for that user.”

“Competition is actually a really good sign that there is market demand for what you do.”

“Your story is an important part of your course.”

“The course marketplace is a great way to generate leads for your premium product.”

Guest Links:

Thinkific - https://www.thinkific.com/

Check out the free 1-month trial of Thinkific Pro & Growth at https://learn.thinkific.com/try30/

Paddy on LinkedIn - https://www.linkedin.com/in/partnerpreneur/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



34. Building Your Email List From Scratch | BBB 078
https://www.brandonbrands.com/... download (audio/mpeg, 14.56Mb)

Description:

Building an engaged email list is the difference between having a business and having a following.

In this episode, we talk about list building and the role it plays in your marketing and branding.

Everyone is excited about social media these days. And they should be excited because it's a great discovery platform. But the step that often gets missed is converting the people who are following you on social media into email subscribers.

It's important because an email list is an owned point of contact that you control. Once you have someone's contact information, you can use that as you see fit to tell your story, build trust with your audience, and sell your products and services.

The problem with social media is that you are not in control. You can post to your million followers, but the platform controls how many of those followers are shown the content. That content you are spending time creating, may only be shown to 2-3% of your following.

Oh and they can change the algorithm and drive that lower whenever they feel like it. Not to mention that they can delete your account with zero explanation or recourse.

The best way to protect against that happening is to provide value to that audience on social media in exchange for their contact information. The best way to control the future of your business to control your list.

It's a simple but often overlooked concept. And if this inspires you to take action and refocus your efforts, I've done my job!

www.brandsonbrandsonbrands.com



35. Ecommerce & Startups with Select Blinds Founder Rick Steele | BBB 077
https://www.brandonbrands.com/... download (audio/mpeg, 30.71Mb)

Description:

Rick Steele is the founder and chief marketing officer of Select Blinds, an online retailer specializing in the very best in window fashion. His company was one of the very first blinds retailers to go totally cordless in their designs, and within 10 years of launching they were able to grow revenue to over $65 million. Rick is also an expert on Internet traffic and conversion rates and believes that it’s essential to face adversity if you want true personal and professional growth.

In this episode, Rick discusses how he went from selling Beanie Babies to selling blinds, elaborates on his decision to take a risk and invest in cordless blinds, and explains why he believes nothing good ever comes from being comfortable.

The Finer Details of This Episode:

What are some elements of ecommerce that we take for granted today that were much harder to pull off when Rick was starting out? The reason Rick chose to specialize in blinds rather than other retail products. Why Rick decided to sell his products and only his products through his website early on. The series of events that led to Rick appearing on Extreme Home Makeovers. The vital reason Select Blinds invested so much time and effort into creating cordless products and why Rick is okay with the growth it cost them. How Select Blinds got creative when it came down to competing with Amazon. Rick relates Select Blinds’ misadventures in outsourcing and what lessons he took away from that experience. Why Rick has an entire series of marathons lined up for the coming year.

Quotes:

“Everything kinda originated out of my one-bedroom house, and we’re now sixteen years into this game selling blinds.”

“You have to create your own social proof.”

“Truly it’s about the social proof it creates, and as marketers it’s up to us to create that.”

“That’s all business is, that’s all marketing is: it’s solving a problem.”

“Only outsource to automation and products that you know will make your life better.”

“Everything that’s happened to me in my life has come through adversity.”

Guest Links:

Select Blinds homepage - https://www.selectblinds.com/

#GoCordless - https://www.selectblinds.com/gocordless.html

Rick’s email - rick@selectblinds.com 

Rick on Instagram - https://www.instagram.com/ricksteeleofficial/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



36. How to Use Paid Media vs Organic Media | BBB 076
https://www.brandonbrands.com/... download (audio/mpeg, 14.58Mb)

Description:

The key to growing your brand awareness and your business leads is your ability to leverage paid and organic media. Today we talk about the difference between the two, when to use each of them, and the advantages of each approach.

For organic media, it takes a longer time to build traction. But overtime, there are massive benefits to having an owned media footprint that you control. The key to organic media is to be early to adopt fast growing new channels, to focus on engagement with your audience, and to commit to a long-term consistent presence.

For paid media, it's a more cluttered environment and takes more work to stand out from the crowd. But when you invest strategically against your core audience, you can build an audience much faster than you can with organic media. The key to paid media is to be smart about how you execute and measure your performance and to focus on ROI and converting new leads into long-term customers.

We dive into these topics and more in this weeks episode.

If you are interested in podcast coaching you can go to www.brandonbrands.com/apply

Or you can participate in the free 30 DIY Podcast challenge at www.podlifechallenge.com

www.brandsonbrandsonbrands.com

 

 



37. How to Stand Out with LinkedIn Legend Goldie Chan | BBB 075
https://www.brandonbrands.com/... download (audio/mpeg, 37.57Mb)

Description:

Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents.

In this episode, Goldie recalls the resistance she faced when she decided to make video content LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you’re best suited for.

The Finer Details of This Episode:

Goldie discusses her “LinkedIn-first” streaming platform and some of the other content creators she’s involved with. The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had? How she dealt with other people’s concerns that going exclusive with LinkedIn was a bad idea. Why the idea of “social media with purpose” fuels much of Goldie’s work. What Goldie does to keep her work fun and what she believes is the great irony of content creation. The reason innovation motivates Goldie more effectively than simply desiring success. Why how you played around as a kid can give you a good indication of what type of content creation you’re best suited for. One memorable moment on the job that brought self-described introvert Goldie out of her shell.

Quotes:

“It was just such a fun time to be an early creator on a platform.”

“You can create really thoughtful, meaningful, helpful content on LinkedIn.”

“I think the most fun thing to do is to help people understand better their brand, or the brand that they’re part of and trying to build.”

“I really wanted new creators to feel welcome.”

“I am still trying to understand fully how the last two years have radically changed my life.”

Guest Links:

Goldie’s website - https://www.goldiechan.com/

Goldie on LinkedIn - https://www.linkedin.com/in/goldie/

Goldie on Twitter - https://twitter.com/GoldieChan 

Goldie on Instagram - https://www.instagram.com/goldiecylon

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



38. The Personal Branding Framework | BBB 074
https://www.brandonbrands.com/... download (audio/mpeg, 12.84Mb)

Description:

What are the core ingredients in building a personal brand? Where do you start? How about with content, community, and impact.

Today we talk about why those three steps are so important in developing a personal brand. We also talk about how each of these steps are interconnected and feed into each other.

We also cover 3 important rules:

1. Content needs a platform

2. Community needs communication

3. Impact needs to come from solving the challenges of your community

For those of you interested in the 30 day podcast challenge mentioned in the episode, go to www.podlifechallenge.com to sign up.

www.brandsonbrandsonbrands.com



39. Live Storytelling and Digital Learning with Ai Addyson-Zhang | BBB 073
https://www.brandonbrands.com/... download (audio/mpeg, 32.09Mb)

Description:

Ai Addyson-Zhang, Ph.D. is the creator of Classroom Without Walls, which provides entrepreneurs and digital marketers with the tools and strategies they need to get a foothold in the rapidly growing online marketplace. A former associate professor of communications studies at Stockton University, Ai realized that she could reach and educate people beyond the confines of academia. Her desire to reinvent traditional classroom teaching led to Classroom Without Walls, which she livestreams every Wednesday at 2PM PST.

In this episode, Ai discusses what pushed her to trade her physical classroom for a virtual one, reveals what surprised her about modern social media usage, and has you really consider what you want out of livestreaming.

The Finer Details of This Episode:

Ai lays out the many ways people are utilizing livestreaming in their brands or businesses today and explains what it was like for her to go live for the first time. Why it’s worth taking the time and effort to assemble a clean and reliable streaming setup. What spurred Ai to leave her conventional teaching career and embrace a livestreaming platform? Ai explains what really surprised her about her former students’ relationship with social media. Ai’s tips for expanding your livestreaming audience and drawing guests to your show. The reason you should figure out methods of repurposing your own content.

Quotes:

“If I want to teach this, I cannot just be a teacher. I have to be a practitioner.”

“I really think… our educational system doesn’t really encourage our teachers to become practitioners.”

“Taking action gives us clarity, momentum and confidence.”

“Quality is a lot, lot, lot more important than quantity.”

“Treat every single person as a VIP.”

Guest Links:

Classroom Without Walls - https://www.classroomwithoutwalls.ai/

Ai on Twitter - https://twitter.com/aiaddysonzhang

Ai on LinkedIn - https://www.linkedin.com/in/aiaddysonzhang/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



40. How to Start Building Authority and Influence | BBB 072
https://www.brandonbrands.com/... download (audio/mpeg, 18.02Mb)

Description:

What sets you apart in your industry? If you haven't started to figure that out, this is the episode for you.

Today we dive into how to get started building authority and influence. Specifically, we cover the idea of finding your voice and sharing your perspective. It can be daunting if you don't know what steps to take. But you'll never have it all figured out. So the first step is... to take the first step!

We talk about how to take your first step creating content in the formats that work for you to get you moving towards your goals.

For those of you interested in the 30 day podcast challenge mentioned in the episode, go to www.podlifechallenge.com to sign up.

www.brandsonbrandsonbrands.com



41. Gear & Guidance for Creators with Ross Brand | BBB 071
https://www.brandonbrands.com/... download (audio/mpeg, 37.83Mb)

Description:

Ross Brand is a former radio broadcaster and a “pioneer” in the field of internet livestreaming. Klout ranked him as the number #1 livestreaming expert to follow on social media and Switcher Studio considers him an expert in live video production.  Through his business Livestream Universe, he helps other brands and entrepreneurs get their own livestreams off the ground while impressing how the medium is an unparalleled networking tool. 

In this episode, Ross discusses how he made the transition from traditional radio broadcasting to web livestreaming, gives you the low-down on how you can get a livestream setup of your own going, and makes the case for why entrepreneurs should go all in on it.

The Finer Details of This Episode:

What it was like going live the first time for Ross and how he gradually became less camera-shy over time. Ross’ advice for getting your audio to sound crisp and clean—and why you should invest in a good set of headphones. The differences between condenser and dynamic microphones and what each means for your recording setup. Some microphones to consider: Audio-Technica ATR2100-USB Dynamic, Samson Q2U Handheld Dynamic USB How Ross got into broadcasting to begin with and why he views it as a way to build new relationships. Ross pitches the value of livestreaming to entrepreneurs and marketers who may be listening to this episode. What you can do to engender relationships and networking via livestreaming. Why Ross prefers livestreaming to more traditional radio broadcasting work—and why it takes more work than you may think. The reason Ross believes branding plays a more instrumental role in getting your small business off the ground than selling.

Quotes:

“The heart of the content is really in the conversation.”

“It’s not as important how many people show up as can it help you convert more leads.”

“There are all these different ways you can use livestreaming that can give you a competitive advantage versus those who aren’t using it yet.”

Guest Links:

Livestream Universe - http://livestreamuniverse.com/

Livestream Deals - https://livestreamdeals.com/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/fb

And please leave a rating and review on iTunes!



42. Anyone Can Podcast | BBB 070
https://www.brandonbrands.com/... download (audio/mpeg, 16.54Mb)

Description:

"If you want it bad enough, and if you are not afraid of sucking at first, podcasting is for you."

"If you have a personal brand, you have to be speaking to who you were yesterday."

These are the messages that stood out from my conversation in episode #069 with Zachary Babcock. We dive into what mentality you need to have to be successful at podcasting and the value of investing in your own growth.

If you want to join one-on-one coaching with Brandon to launch your first podcast, go to www.brandonbrands.com/apply

If you want to join the #PODLIFECHALLENGE and get tips to start your podcast yourself, go to www.podlifechallenge.com and I'll send you my DIY step-by-step guidance.

www.BrandsOnBrandsOnBrands.com



43. Personal Branding and Passive Income with Zachary Babcock | BBB 069
https://www.brandonbrands.com/... download (audio/mpeg, 30.66Mb)

Description:

After turning his life around following a stint in prison, Zachary Babcock launched Underdog Empowerment, a resource for other entrepreneurs looking to build a personal brand and earn passive income. Zachary is also the host of Underdog Empowerment, a top 200-rated podcast on iTunes where he chats with other advertising and marketing professionals—as well as celebrities and athletes—about how you can stand out as an entrepreneur in a competitive and super-saturated market.

In this episode, Zachary discusses the twists and turns his life had to take to get to where he is now, distinguishes being nice from being helpful, and emphasizes the importance of being vulnerable if you’re going to get ahead.

The Finer Details of This Episode:

How Zachary turned his frustration into the Underdog Empowerment Movement and helps entrepreneurs who work with him. Why Zach walked away from his network marketing and life coaching jobs. The defining moment that made Zach reconsider his situation and want to turn his life around. How pain became a primary motivating factor on Zach’s road to success, and why he thinks emotional intelligence is key to turning things around. Why Zach believes getting yourself a mentor is an irreplaceable asset on the road to successful entrepreneurship. How one of the toughest decisions Zach ever made turned out to be one of the best in the long run. Why becoming a successful podcaster means getting over your fears of failing and imperfection. Zach’s philosophy for attracting your ideal, high-paying customer. The reason Zach views outsourcing as essential to establishing a successful business. What’s the difference between making someone happy and doing something good for them? Why being vulnerable is vital to making your mark as a personal brand.

Quotes:

“I knew my reasons why I had to make it happen, and ever since that moment I’ve been moving in a completely different direction.”

“My failure and success is all on me.”

“If you’re afraid of sucking at first, then podcasting is not for you.”

“After you get clear on who it is who you serve, then the offers become easy because you know what they want and you know how to talk to them.”

“As soon as you start bringing on help it becomes addicting because you get so much more time and freedom back.”

“If you share those flaws and rip your own self apart, what can somebody else do to you at that point?”

Guest Links:

Underdog Empowerment homepage - https://underdogempowerment.com/

Underdog Empowerment Podcast - https://underdogempowerment.com/podcasts/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



44. Tenacity In Sales And Marketing | BBB 068
https://www.brandonbrands.com/... download (audio/mpeg, 11.60Mb)

Description:

"Tenacity in sales and marketing is the number one thing that keeps entrepreneurs from achieving their financial and business goals."

This is the message that stood out from our conversation in episode #067 with Kelly Roach. We dive into this concept and what actions we can take to be more tenacious in our businesses.

www.brandsonbrandsonbrands.com

 



45. Unstoppable Success Mindset with Kelly Roach | BBB 067
https://www.brandonbrands.com/... download (audio/mpeg, 24.08Mb)

Description:

Kelly Roach is a professional coach known throughout the industry as “The Business Catalyst.” Previously a Fortune 500 sales expert, she helps business owners change the game in their respective fields and generate breakthroughs of over a million dollars. In addition to her coaching work, she hosts the Unstoppable Success Radio podcast where she and other marketing experts tell you how you can leave a lasting impression in digital media.

In this episode, Kelly discusses the unique arc her career has taken, explains why you need to figure out which of your tasks are productive, and impresses the importance of service in establishing a positive brand reputation.

The Finer Details of This Episode:

How Kelly went from Fortune 500 to business coaching, and why business owners should consider seeking out her services. Kelly’s advice for those looking to make a significant shift in their career and overcoming the fear that holds them back. The difference between productive and non-productive tasks and understanding the “80/20 rule” that will get you ahead. What business owners need to understand about using social media effectively. Kelly’s path from football cheerleading to Fortune 500 sales management, and why she thinks having a corporate background can be very important for entrepreneurs. The reason Kelly believes it is absolutely imperative to take total responsibility for your life if you hope to achieve your goals. Why consistent service was essential to Kelly building her brand and reputation as a coach. How to successfully scale up your business by building and curating a healthy community around it.

Quotes:

“If you’re stuck at a certain plateau in your business for any period of time, there’s something you’re not seeing.”

“There’s no time for scrolling if you actually want that to convert into a viable income stream for you.”

“I never had anything handed to me and I think that’s the best thing that ever happened to me.”

“You were given the dreams that you were given because you were intended to achieve them.”

“If you show up for people, they’ll show up for you.”

Guest Links:

Kelly’s homepage - https://kellyroachcoaching.com/

Unstoppable Success Radio podcast - https://kellyroachcoaching.com/unstoppablesuccessradio/

Tribe of Unstoppables Facebook group - https://www.facebook.com/groups/2080754075505322/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



46. Looking at Spam to Learn Email Marketing | BBB 066
https://www.brandonbrands.com/... download (audio/mpeg, 8.48Mb)

Description:

Talking about the tools out there like Email marketing and CRM that help us grow our business. Specifically, we dive into one big take away from my conversation with Jon Ferrara, founder of Nimble, and the godfather of CRM tools.

How do you decide what you are going to say to your customers once you have a great CRM system set up? We dive into how to tackle that question head on leveraging the power of spam. How to use spam as a benchmark to determine best practices.

www.brandonbrands.com



47. Leveraging CRM and Email with Jon Ferrara | BBB 065
https://www.brandonbrands.com/... download (audio/mpeg, 38.48Mb)

Description:

Jon Ferrara is the of founder Nimble, the hit customer relationship management (CRM) software company. Jon helped to pioneer CRM systems and learned early on that the tools we use to keep track of customer information and records are essential to building strong relationships with the people we sell to and help us stick out from the competition in their minds.

In this episode, Jon discusses the ins, outs, ups and downs of CRM, explains what Nimble in particular brings to the marketplace, and describes his chance encounter with a famous musician that shaped how he thinks about his work.

The Finer Details of This Episode:

Jon breaks down the particulars of CRM and what those systems have meant to his career. What are some of the issues modern CRMs run into, and how does Nimble address them? Jon’s process for establishing your brand as the first and foremost option in the minds of potential customers. Some of the bad habits that sale people listening to this episode should try to avoid when pitching to prospective clients. Exploring the “Dunbar limit” and what it means for networking with customers. What prompted Jon to turn Nimble from an idea into an actual program that has changed how salespeople interact with customers? What about Jon’s line of work really makes his day, and what one of his doctor’s celebrity patients made him realize. Why having a central brand network is key to your company’s success. The reason “shut up and listen” might be the most important decision you make when engaging with potential customers.

Quotes:

“Your job on this planet is to grow by helping other people grow.”

“People don’t buy great products, they buy better versions of themselves.”

“I think we’re going through a renaissance in relationships through the evolution and revolution of social media.”

“People need to see your eyes and your face because that’s how they connect to you.”

“If you add value to others at scale, you can get anything that you want in life.”

Guest Links:

Nimble homepage (use the code JON40 to get 40% off your first three months of Nimble) - https://www.nimble.com/

Jon’s email - jon@nimble.com

Jon on Twitter - https://twitter.com/Jon_Ferrara 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



48. The Human Worth Project | BBB 064
https://www.brandonbrands.com/... download (audio/mpeg, 9.60Mb)

Description:

In this episode, we talk more about the importance of having systems and processes in your business. We also dive into the value of investing in yourself, finding your voice, and building a personal brand.

We also talk about the Human Worth Project. We're on a mission to help dreamers realize their ambitions. Through mentorship, resources, education, and tools, we hope to empower people to take their first steps towards building their personal brand.

A personal brand is the #1 thing you can do to position yourself, build your reputation, and grow your influence. And a great way to get started on your personal branding journey is with podcasting. To find out why, give the show a listen!

To join connect with Brandon, join the Brand Growth Community on Facebook by going to www.brandonbrands.com/fb

For access to all of Brandon's free tools and resources, you can now go to www.brandonbrands.com/resources to download today!

If you are liking the show, please remember to subscribe, rate, review, and share!



49. List Building for Podcasters | BBB 063
https://www.brandonbrands.com/... download (audio/mpeg, 15.76Mb)

Description:

This week, we have more systems, more processes, and more tools for podcasters to use to grow their audience and the business behind their podcast.

One of the tactics I'm a huge fan of is building your list of customers. Today we talk about how you can start figuring out how to leverage tools and systems to build awesome content that you can offer to your customers in exchange for their contact information.

That's what this whole thing is about. You need their contact information. And the way to get that is by providing some sort of value upfront.

If you want my tips to accomplish that, listen to the episode and download the step-by-step guide at:

www.brandonbrands.com/podguide

Thanks for listening. Remember to subscribe to the channel so you get the latest episodes each week downloaded straight into your listening app.

You are also welcome to connect with me directly by joining my Facebook group at:

www.brandonbrands.com/fb



50. Magical Marketing Systems with Brooke Sellas | BBB 062
https://www.brandonbrands.com/... download (audio/mpeg, 34.97Mb)

Description:

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. Brooke also co-hosts the podcast Marketing Companion with Mark Schaefer, which covers a wide and informative variety of topics in the marketing world.

In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as explains how to carve out your niche on the web.

The Finer Details of This Episode:

How Brooke sought out and went about collaborating with Mark Schaefer. What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business. When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product. Why templates are key to streamlining your work as a marketer and getting the most bang for your buck. Some of the tools and content management systems Brooke uses in her marketing work. What factors you should consider when seeking out a branding specialist for your own company. Who is Brooke and B Squared Media’s ideal client? Why Brooke and her colleagues offer “customer care” as opposed to “customer service.” The reason Brooke went from thinking selling was more important than branding to the other way around.

Quotes:

“You wanna work smarter, not harder with your content.”

“As an entrepreneur, anytime you can save time and save money, that’s a golden ticket for a win.”

“You need to be the Goldilocks of social media tools… go find out which is just right for you.”

“No one can be your brand the way you can.”

“How are you going to tie those efforts to actual business outcomes?”

“Really smart branding also sells without selling.”

Guest Links:


B Squared Media - https://bsquared.media/

Get your free B Squared Media “swipe file” - https://bsquared.media/swipefile/

Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/

Brooke on Twitter - https://twitter.com/BrookeSellas

Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



51. Podcasting Made Easy | BBB 061
https://www.brandonbrands.com/... download (audio/mpeg, 10.31Mb)

Description:

Five years ago was the best time to start a podcast. The next best time is now. Rocket your reputation, your network, your authority, your experience, your confidence, your community, and your leads all with podcasting.

Now I'm not going to tell you it's easy. It takes a lot of work to do it well and a lot of time to get it done. But the the rewards are worth the investment.

Today I'm excited to talk about what's been going on with my podcast, how I plan to help other's get their podcast started, and my goal to save people time on production and editing so that they can focus on promoting their show and growing their list.

I have some simple steps that I've shared out to promote new podcast episodes, but this is just a teaser. You are welcome to download it at www.brandonbrands.com/podguide

But the real value is in joining the list of subscribers so that as I drop the full length tutorials, templates, guides, and other resources, you'll have the first round access.

I also will be working with a select group of podcasters in a beta training program to build out the promotional muscles of your podcast. You can email at brandon@brandonbrands.com if you are interested in coaching.

For more access to me and my community, join the Brand Growth Community on Facebook at www.brandonbrands.com/fb

Please remember to subscribe, rate, and review the podcast if you find it valuable. Thanks!



52. #060 How to Start Your Personal Brand Business
https://www.brandonbrands.com/... download (audio/mpeg, 13.83Mb)

Description:

In this episode, we talk about how to create a personal brand that supports your business, builds credibility, and generates leads. We dive into the specifics on creating content and building out your brand platform, and discuss the differences between social media and ownable media channels.

To learn more about personal branding and connect with Brandon directly, join the Brand Growth Community on Facebook. Go to www.brandonbrands.com/fb to find the group.

If you want to get started today, you can download Your Personal Branding Toolkit at www.brandonbrands.com/blogkit

Thanks for tuning in each week and don't forget to subscribe, rate, and review the show to show your support!



53. #059 Brittany Krystle | Beyond Personal Branding and Influence
https://www.brandonbrands.com/... download (audio/mpeg, 36.19Mb)

Description:

Brittany Krystle is an expert in growing your personal brand. Between her courses and one-on-one coaching, she helps her clients develop an idiosyncratic brand that not only stands out from the rest but will draw the right kind of audience. In addition, Brittany chats with other major branding thought leaders on her Beyond Influential Podcast.

In this episode, Brittany explains how you can draw in the exact kind of crowd you need by narrowing your focus, compares the two key components of clarity, and discusses her own personal branding heroes.

The Finer Details of This Episode:

What inspired Brittany to help others spread their influence across LinkedIn? The biggest lessons about personal branding that Brittany took away from working with Gary Vaynerchuk. Why Brittany thinks of personal branding as an “insurance policy.” How clarity becomes a foundational pillar in all successful personal brands. What you need to know about effectively niching down and drawing the crowd you want. Brittany debunks some persistent myths about personal branding and explains why it’s not selfish like some people think. The reason Brittany thinks the relationship between branding and selling is a symbiotic one. What other personal brands does Brittany look up to?

Quotes:

“If you have a job and you work for a living, you’re monetizing your personal brand.”

“Own your name before somebody goes and does it for you.”

“The more you actually niche down and get specific, the easier it is to grow.”

“It’s not selfish if what you’re putting out is of service to somebody.”

“The more you speak up and use your voice, the more confident you get.”

“Selling is the art of mixing branding and sales.”

Mentions:

Gary Vaynerchuk

Guest Links:

Brittany’s homepage - https://www.brittanykrystle.com/

Beyond Influential Podcast - https://www.brittanykrystle.com/category/podcast/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



54. #058 Freestyle Friday - How To Use Your Community To Find Your Niche
https://www.brandonbrands.com/... download (audio/mpeg, 12.91Mb)

Description:

Have you found your niche? Should you have a niche? Is it possible to niche down too far? In today's episode, we discuss how you can leverage your community to discover what products you should build and how to niche down.

We also cover the balance between creating a niche product vs creating a niche personal brand. Sometimes you can find a way to keep your branding and content broader, while providing solutions to your community that solve problems at a more niche level.

If you are just getting started on your personal brand, you can download Brandon's Personal Branding Toolkit at www.brandonbrands.com/blogkit

To connect with Brandon directly, join his Facebook group, the Brand Growth Community, at www.brandonbrands.com/fb

As always remember to subscribe to the podcast, leave a rating and a written review, and tell your friends if you like what you are hearing!

www.brandsonbrandsonbrands.com



55. #057 Four Steps to Creating Killer Content For Your Business and Brand
https://www.brandonbrands.com/... download (audio/mpeg, 26.59Mb)

Description:

Creating content is hard! Creating content that moves your business forward is even harder, but it can be done! In this weeks episode of Brands On Brands On Brands, we discuss four steps to create killer content that converts.

The four steps we dive into on the show are:

1. Choosing the right content formats

2. Creating consistency that you can count on

3. Content plan creation

4. Setting goals for your content

And if you like these tips and want to dive deeper into how to create content that drives leads, I'll be teaching a lesson this month live within my Facebook group, the Brand Growth Community. You can join today at www.brandonbrands.com/fb

If you'd are just getting started with creating content and want some tools to help get you started you can download my Personal Branding Toolkit at www.brandonbrands.com/blogkit

As always, thanks for listening and don't forget to subscribe to the podcast, leave a rating and review, and share it with your friends!

www.brandsonbrandsonbrands.com

 



56. #056 Brian Fanzo | The Next Generation of Live Branding
https://www.brandonbrands.com/... download (audio/mpeg, 46.96Mb)

Description:

Brian Fanzo of iSocialFanz is a social media marketing expert, keynote speaker, evangelist for technology, and podcast host who travels across the United States, urging people to get out there, embrace social media, and show the world what they have to offer. He’s also the host of the FOMOFanz Podcast and co-host of the Just Try This podcast with Amy Landino. Brian believes that social media is fair game for everyone and that you don’t need to be an expert or thought leader to succeed online.

In this episode, Brian reveals what opened his eyes to video’s potential, explains why he stresses authenticity in every avenue of your work, and discusses why we can’t just blame technology for the world’s problems.

The Finer Details of This Episode:

Why “Press the damn button” became Brian’s rallying cry for his brand and how it reflects his skepticism toward perfectionism. How livestreaming pushed Brian to embrace the medium of video for his work. Why you need to get over your fear of putting out an unpolished rough draft of your work as quickly as possible. The reason why focusing on a desired audience, rather than where you feel comfortable, leads so many storytellers astray. The short- and long-term importance of authenticity in every possible interaction and presentation you’re a part of. How Brian earned the title of “Pager-Wearing Millennial” and why he’s proud of it. Brian’s advice for listeners who are committed to a niche, and also why you shouldn’t be afraid to keep your options open. Brian explains why consistency is key to online success right now. Why he doesn’t think social media is the real cause of many ills in modern society.

Quotes:

“I like connecting great people with great people to do great things.”

“I believe every person has a story to tell.”

“We have to stop thinking as a marketer and start thinking as a storyteller.”

“I can’t say that I was passionate about every job that I’ve ever had, but I found a way to be passionate about the work I was doing.”

“If you aren’t real with who you are at your core, I truly don’t believe building a community is possible.”

“If we want the world to be more empathetic, we have to do it ourselves.”

Mentions:

Fiverr

Guest Links:

iSocialFanz - https://www.isocialfanz.com/

FOMOFanz Podcast - https://www.isocialfanz.com/fomofanz/

Just Try This Podcast - https://anchor.fm/just-try-this

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



57. #055 Freestyle Friday - Finding Time to Plan For Growth
https://www.brandonbrands.com/... download (audio/mpeg, 12.63Mb)

Description:

This week we've been talking a lot about productivity and efficiency within our businesses. Brandon dives into some of the things he's doing right now to continue to make his business more efficient.

In trying to make better use of his time, Brandon has spent this week grounding himself in the priority projects that need to move forward to help grow the business.

Every Friday, continue to go behind-the-scenes with Brandon on his journey to build his brand.

To connect with Brandon and his community of entrepreneurs, marketers, and creators, go to www.brandonbrands.com/fb to join the Brand Growth Community on Facebook.

Please remember to subscribe, leave a rating and review, and share this show with your friends!



58. #054 Kickstart Your Personal Brand Today
https://www.brandonbrands.com/... download (audio/mpeg, 15.37Mb)

Description:

In this episode, we discuss the easy ways anyone can get started today building their personal brand. Brandon shares the tips and tricks that helped him build his brand so that you can skip ahead and do the same thing much faster. 

The theme this week was business productivity and efficiency. And the key to unlocking your efficiency is by starting today and leveraging the tools that can help you get started.

If you'd like to get Brandon's list of recommended tools, go to www.brandonbrands.com/blogkit and fill out the 2-second form to get your free download.

At that link you will also find the link to brandon's blog post that tell's his full story on how he got started.

As always, if you'd like to connect with Brandon as well as his community of entrepreneurs, you can join the Brand Growth Community on Facebook by going to this link:

www.brandonbrands.com/fb

Thanks for tuning in each week. Don't forget to subscribe to the podcast to get new episodes each week and leave a star rating and review.

www.BrandsOnBrandsOnBrands.com

 

 



59. #053 Yvonne Heimann | Bulletproof Your Business
https://www.brandonbrands.com/... download (audio/mpeg, 31.77Mb)

Description:

Yvonne Heimann is CEO of Pacific Crest Media, which helps its clients develop a recognizable online presence, as well as the owner of and mentor at Ask Yvi, her own efficiency consulting firm. Yvi helps entrepreneurs determine the most effective ways to make their businesses work for them rather than the other way around, and is on a mission to help with “bulletproofing” your business—essentially making sure your business can run in your absence in case of emergency or another priority.

In this episode, Yvonne discusses the very personal loss that shaped her path in life, explains how experimentation factors into nearly every part of her day, and emphasizes the importance of establishing trust with your customers over nearly everything else.

The Finer Details of This Episode:

Yvonne explains how she helps her clients out by effectively becoming a project manager for their businesses. The family tragedy that made Yvonne realize how her business wasn’t secure in the event of an emergency. How efficiency and experimentation are as much a part of Yvonne’s life as they are part of her work with clients. Yvonne describes the origin and underlying ethos of her Bulletproof Business Planner. Boundaries and the right tool: the secrets to Yvonne’s success communicating with others. The highs and lows Yvonne encountered launching and building up her business, as well as how her successful Facebook community developed. Why regardless of how technology evolves, you will always need to network effectively in order to succeed. Whether Yvonne thinks branding or selling is more important, and why it isn’t a necessity to stay “relevant.” Why knowing a customer trusts her is the best testimony Yvonne could possibly receive.

Quotes:

“As long as you’re interested in a person you’re always gonna come up with a couple questions.”

“The right tool is the one you actually use.”

“From funny topics to disgusting topics, I’ve always been an open book. If you ask me you’re always gonna get an answer.”

“I don’t want you to put it off ’til tomorrow because we don’t know if tomorrow is gonna be there.”

“You can make it happen but you can’t do it alone.”

Mentions:

Asus, Canon, Keurig, Ikea, Google

Guest Links:

Ask Yvi - https://askyvi.com/

Ask Yvi on Instagram - https://www.instagram.com/askyvi/

Ask Yvi Facebook page - https://www.facebook.com/askyvi

Ask Yvi YouTube profile - https://askyvi.tips/aytsubscribe

Bulletproof Business Planner - https://shop.askyvi.com/

Pacific Quest Media - https://pcm.cc/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



60. #052 Freestyle Friday - Building Your Reputation with Podcasting
https://www.brandonbrands.com/... download (audio/mpeg, 12.05Mb)

Description:

Brands on Brands on Brands marked its 50th episode earlier this week—see Brandon’s interview with Oren Klaff. In light of this milestone, Brandon is taking a step back to put into perspective just how far he’s come with the show, how he’s branched out, and what are the most valuable lessons he’s taken away from it so far. He also discusses how having your own podcast just might be the most powerful networking tool in your possession.

In this episode, Brandon impresses why you should give his Brand Growth Community a look if you want to become more involved online, reminds you that you don’t need to be an expert to be a good podcast host, and discusses the lessons he’s internalized after hosting his own live show.

The Finer Details of This Episode:

Brandon’s reminder that you should join his Brand Growth Community on Facebook at https://www.facebook.com/groups/BrandGrowthNow/.  Remember that your podcast doesn’t have to come from an area of expertise—your interest is enough to propel conversation if you find the right guests and topics. What Brandon’s been learning and gaining from his recent weekly live shows (Wednesdays @ 1PM PST at BrandGrowthLive.com). Brandon lays out the “secret sauce” to building your reputation and authority online.

Quotes:

“I think everyone out there should have a podcast.”

“It’s mind boggling how much I've grown simply because I got out there and started asking questions to people that wanted to answer them.”

“The opportunity’s right there. It’s not the hardest thing to do.”

Links:

Brand Growth Live - http://www.brandgrowthlive.com

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



61. #051 How to Stay Relevant in Corporate America
https://www.brandonbrands.com/... download (audio/mpeg, 11.87Mb)

Description:

In his interview with Brandon earlier this week (episode #050), sales expert Oren Klaff laid out why every entrepreneur and salesman needs their own “Winter is Coming”—Game of Thrones fans may know what he’s talking about. Essentially, you need to impress to your customer that a certain scenario or problem is inevitable, and that your product or service is the solution they need for when the time comes. But on that note, what solution do you have yourself when the winds of work change?

In this episode, Brandon takes an honest look at the shifting nature of modern work, discusses his old fears of irrelevancy, and explains how pursuing his own brand has afforded him a degree of independence.

The Finer Details of This Episode:

Why big corporations might not be as well-prepared to deal with sudden changes and paradigm shifts as you might think. How the Internet and modern technology is changing the rules regarding standardization, specialization, and how rare or common your skillset is. The “journey of small steps” Brandon took to become less dependent on the corporate world and more viable as an entity on his own. If you have your own worries about adapting to the changing tides of business, or if you’ve actually successfully dealt with that turbulence, let Brandon know at brandon@brandonbrands.com!

Quotes:

“I needed to find a way to put myself out there in a way where I am no longer a resume—I am now a brand.”

“Think about how to start building your own personal brands before you have that decision made for you.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Live Facebook FAQ every Wednesday @ 1PM PST https://www.brandgrowthlive.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



62. #050 Oren Klaff | Flip Your Entire Approach to Persuasion
https://www.brandonbrands.com/... download (audio/mpeg, 37.70Mb)

Description:

Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).

In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality.

The Finer Details of This Episode:

Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it. How do you influence customers in an era where no one really wants to be sold to anymore? Oren breaks down the key piece of advice at the heart of Pitch Anything. Oren’s method for planting the seed of an idea What are “pre-wired ideas” and how do they work? Why every industry and line of business needs its own “Winter is coming” to innovate and survive. Oren discusses the different layers of your persona that make you compelling.

Quotes:

“Salespeople don’t know how to sell because today buyers don’t want to be sold.”

“People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.”

“The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.”

“Your value system that cannot be altered by a sales meeting is what makes you compelling.”

“Business, to me, is about relationships.”

Guest Links:

Oren’s homepage - https://orenklaff.com/

Pitch Anything - https://pitchanything.com/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



63. #049 Freestyle Friday - Growth and Success in Podcasting
https://www.brandonbrands.com/... download (audio/mpeg, 13.84Mb)

Description:

Once you have the topical and technical aspects of your podcast taken care of, how do you get the word out? How do you make both your show and yourself known quantities? If you want people to listen to your show, it absolutely helps for people to know who you are and what you can speak confidently about. Thankfully networking, Apple Podcasts categorization and simply being a guest can go a long way to making your personal podcast brand stick out.

In this episode, Brandon considers a few ultimate podcast formats that may draw in different kinds of listeners, asks for your help in defining this podcast’s community, and explains how you can be an engaging and sought-out podcast guest.

The Finer Details of This Episode:

Brandon’s exciting announcement about Brands on Brands on Brands’ latest ranking—and the best thing you can do to support the show. Taking a closer look at how Apple Podcasts categories have changed and what that means for this show and your own. Email Brandon at brandon@brandonbrands.com if you have any ideas for what he should call the Brands on Brands on Brands community of listeners! How going on other people’s podcasts can help you become a “person of interest” others want to seek out. Figure out which topics you can speak authoritatively on and make that your hook as a guest. Some alternate episodes Brandon is considering to bring more value to you listeners.

Quotes:

“Continue to engage and I’ll continue to bring everything I can to help you guys move forward.”

“It’s hard to be found if you’re not actually putting yourself out there to new places to be discovered.”

“You have to actually put yourself where the opportunity happens.”

Links:

Brand Growth Live - http://www.brandonbrands.com/live/

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Live Facebook FAQ every Wednesday @ 1PM PST https://www.facebook.com/brandonbrandsinc

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



64. #048 Podcasting to Explode Your Personal Growth
https://www.brandonbrands.com/... download (audio/mpeg, 9.82Mb)

Description:

Brandon’s at a podcast conference this week—Podcast Movement in Orlando—to exchange tips with other podcasters, network with them and arrange interviews. It’s in these moments that he’s especially grateful for the value podcasting has brought to his life. Even if it’s just a side-hustle, podcasting can give you something outside of your usual job and help get you out of any rut you may be in. Moreover, helming your own podcast is a reliable way of making solid connections and expanding your own knowledge base, as well as that of your listeners.

In this episode, Brandon explains why it’s better to start with a subject you DON’T know rather than one you know inside out and reveals how a single podcast interview can provide even greater opportunities than a conference meet-and-greet.

The Finer Details of This Episode:

Brandon breaks down what percentage of people listens to podcasts—and what that means for your own show. Start small, and instead of going with a subject you know top to bottom, go with a topic that you’re generally curious about and wish to learn more of. The trick to getting the first few guests onto your podcast. Let Brandon know if you start up your own podcast and how it’s going for you by sending a message to brandon@brandonbrands.com!

Quotes:

“Suddenly your network is working for you in a way that it never did in real life.”

“You getting on other people’s podcasts means that you now have credibility as the person presenting the content.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Live Facebook Q&A every Wednesday @ 1PM PST https://www.brandgrowthlive.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



65. #047 John Lee Dumas | Firing Up Your First Podcast
https://www.brandonbrands.com/... download (audio/mpeg, 17.27Mb)

Description:

Mondays are when Brandon brings on accomplished and inspiring guests, and to start this week off with a bang he’s invited entrepreneur and podcast host John Lee Dumas. His show, Entrepreneurs On Fire, airs every weekday and is one of the most highly rated entrepreneurial podcasts on the charts right now. In addition, he launched the Podcasters’ Paradise community to help other aspiring hosts get their own shows off the ground.

In this episode, John explains his tips for making a mark in the podcasting world, reveals what he thinks is the weakest aspect of most podcasts, and discusses why being the best may not be as important as being the first.

The Finer Details of This Episode:

Looking at how John was able to construct his own kind of Internet empire and earn over $100,000 in a month! John discusses his scale-independent, solutions-based approach to developing his podcasting community. How John saw a void in the podcast market and used his show to take advantage of it. Why podcast hosts shouldn’t be afraid to disagree with the guests they have on.

Quotes:

“At the end of the day, you’ve got to find your own, special, unique niche.”

“What can you be the best, the worst, the only at, from day one? That’s your thing.”

“The world is a collision of ideas. The world is a collision of opportunity. The world is a collision of people.”

Guest Links:

Entrepreneurs On Fire - https://www.eofire.com/

Podcasters’ Paradise - https://podcastersparadise.com/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



66. #046 Freestyle Friday - Tackling Writer's Block
https://www.brandonbrands.com/... download (audio/mpeg, 10.29Mb)

Description:

Brandon found himself coming up short on ideas this week—ironic, considering his interview with Mike Allton about blogging and minisode about writing released just a few days ago. Thankfully, he made the most of this little mental drought by dedicating this week’s Freestyle Friday to sharing the process he uses to get out of a creative slump.

In this episode, Brandon reveals his most tried and true methods for kindly showing writer’s block the exit and invites you to send in your own solutions for stalled creativity.

The Finer Details of This Episode:

Brandon walks us through the steps he used to get over his own bout of writer’s block this week and highlights which tactics helped him the most. How Brandon finds creative inspiration through both his successes and the obstacles he faces. Remembering that consistency is key to long-term success and just as important—if not more so—than putting out the highest quality content possible. Don’t wait for the last minute for your best ideas to percolate—take note of the little ideas that spring into your head every day. When in doubt, change up your setting. Email your own techniques for getting over writer’s block to brandon@brandonbrands.com (subject line: Ideas)!

Quotes:

“The simple solution to getting through [writer’s block] is talking about the struggle you’re having in the moment.”

“If you’re committed to being someone who creates content, doing it consistently every week is the work.”

“Look for little inspirations throughout your week, every week.”

Links:

Brand Growth Live - http://www.brandonbrands.com/live/

The Online Branding Checklist - http://www.brandonbrands.com/checklist/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



67. #045 Why You Should Be Writing
https://www.brandonbrands.com/... download (audio/mpeg, 14.25Mb)

Description:

Whether your business is big, small, or very personal, good writing is an essential skill for success. It’s possible to develop smooth, confident spoken delivery through time and practice, but writing is the perfect method for organizing and fine-tuning your thoughts.

In this episode, Brandon explains the benefits that writing blog posts have in creating long term credibility. In addition, Brandon is now hosting a live FAQ every Wednesday at 1PM PST on the Brand Growth Live Facebook page (https://www.brandonbrands.com/live)!

The Finer Details of This Episode:

The advantages writing has in developing your brand voice over other forms like podcasts, videos, etc. Getting over the mental obstacle of wanting your writing to be perfect on the first go. Writing is an opportunity to solve your customers’ problems—tutorials, FAQs and blog posts are easy ways to answer the questions on their minds. How you can use your writing, regardless of form, to generate valuable leads as well as catalyze content.

Quotes:

“Start finding your voice and perspective and putting it into practice through writing.”

“You can have pieces of valuable information you can be handing out as people meet you.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.brandonbrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



68. #044 Mike Allton | Blogging to Benefit Your Brand
https://www.brandonbrands.com/... download (audio/mpeg, 38.87Mb)

Description:

Mike Allton is the founder of award-winning blog and agency The Social Media Hat and a brand evangelist for Agorapulse, a social media management tool that helps people organize their content across multiple platforms. Known as “the Blogging Brute”—also the name of his own blog—Mike is part of 360 Marketing Squad alongside former Brands On Brands On Brands Guests Stephanie Liu (episode #008) and Jenn Herman (episode #020), specifically focusing on content marketing.

In this episode, Mike explains how to more effectively and efficiently produce content for your brand, reveals how you can use blogs to your advantage, and gives you tips for developing your own voice as a writer, even if it doesn’t come naturally to you.

The Finer Details of This Episode:

How the 360 Marketing Squad got together and what Mike in particular contributes to it. Mike explains why blogging is such a valuable asset to building your brand, as well as where his “Blogging Brute” moniker came from. His technique for getting people who are normally averse to writing to more easily express themselves through blog posts. What benefits do blog posts have over Twitter, Facebook and other social media posts? Should you consider a contributor model for your blog? The subjects Mike is most interested in blogging about these days. How Mike was able to optimize the amount of traffic coming to his site. Mike’s tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base. Publishing more content earlier on so you can publish fewer but higher quality pieces in the long run.

Quotes:

“If we want to make money, that content has to drive people to a website, and once they’re on the website people need to read—they HAVE to read.”

“I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site.”

“Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day.”

“You’ve got a lot of information in your head and that’s what I want you to pour out in your blog posts.”

“There are no shortcuts to any aspect of marketing.”

Guest Links:

The Social Media Hat - https://www.thesocialmediahat.com/

Agorapulse - https://www.agorapulse.com/

Blogging Brute - https://bloggingbrute.com/

360 Marketing Squad - https://360marketingsquad.com/

Mike on Facebook - https://www.facebook.com/allton

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



69. #043 Freestyle Friday - Facebook Fun Facts
https://www.brandonbrands.com/... download (audio/mpeg, 11.11Mb)

Description:

It’s the end of the week once more and for this edition of Freestyle Friday, Brandon is following up on his interview with Dorothy Illson this past Monday (check out episode 42) and focusing on Facebook: how to advertise on it, what kind of content works best for it, and why you shouldn’t miss out on this valuable platform.

In this episode, Brandon discusses the impact each guest has on his show, reveals what he enjoys chatting about the most with his guests, and dives into some 2019 Facebook fun facts.

The Finer Details of This Episode:

Brandon explains how a single guest can provide a wealth of information and opportunities. A closer look at Brandon’s new Brand Growth Live show on Facebook and YouTube and what you can get out of it. If you’re interested in going on the show, submit your application at www.brandonbrands.com/liveguest 10 Need to Know Facebook Marketing Stats for 2019

Quotes:

“You’re gonna have to find a way to drive people to see what you’re actually posting—otherwise, posting is a waste of time.”

“Make sure that when you’re building something and you’re posting something that you’re making it optimized for someone on their phone.”

“Take advantage of those things that help you perform a little bit better.”

Links:

10 Need to Know Facebook Marketing Stats for 2019 - https://www.socialmediatoday.com/news/10-need-to-know-facebook-marketing-stats-for-2019/547488/

Brand Growth Live - http://www.brandonbrands.com/live/

The Online Branding Checklist - http://www.brandonbrands.com/checklist/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



70. #042 Your Million Dollar Message
https://www.brandonbrands.com/... download (audio/mpeg, 16.55Mb)

Description:

Are you aiming to make yourself a million dollars in a year through your startup or small business? Then what you’re communicating to existing and potential customers is essential. Your brand’s message needs to do more than just list what your product or service is capable of—it has to demonstrate how it can change your customer’s life for the better. If you want to ensure that the message you’re putting out into the world resonates with your ideal audience and really moves the needle, you should absolutely listen to this episode.

In this episode, Brandon explains what it means to craft a “transformative” message, urges you to zero in on the product you know is selling, and breaks down how to adjust your prices according to your customer base.

As well, Brandon is now hosting a new Facebook Live Q&A show called Brand Growth Live every Wednesday at 1PM PST. (www.brandonbrands.com/Live)

The Finer Details of This Episode:

Why having a well-defined message is so key to your product or service’s success. Looking at your brand message as if you’re introducing yourself to someone for the first time. Why a brand message should express a transformation rather than just list features. Picking a “hero product” of the ones you have available to build your message around. When to work on building up a larger customer base vs. when to scale down your product’s price. The reason selling a book early on in your brand’s life likely won’t net you your million dollar year. Remembering that the effectiveness of your message comes down to how you say it, not necessarily what you’re saying.

Quotes:

“If you don’t know what to say, you’re gonna have trouble building a relationship.”

“You have to be able to show them that you’re going from This to That.”

“Do you have what it takes to be able to serve forty people at once every month?”

“It might take you a hundred thousand people being aware of you to convert two thousand people to buy from you.”

“Don’t expect the book to be your business.”

“How do you stand out wherever you are? How do you do something different? How do you not look like the rest of the pack.”

“That message needs to speak to the people who are buying now!”

Links:

Visit Brandon’s website at www.brandonbrands.com 

Sign up for coaching at www.brandonbrands.com/apply 

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



71. #041 Dorothy Illson | Profitable Facebook Ads
https://www.brandonbrands.com/... download (audio/mpeg, 34.10Mb)

Description:

Dorothy Illson is a speaker, entrepreneur, and founder of Needle’s Eye Media, an advertising management agency that helps customers get the most online visibility for their dollar. She also hosts Do Well & Do Good, a podcast where she asks other entrepreneurs how they’ve achieved professional and personal success while still contributing to the community. Dorothy believes financial growth is a vital ingredient to having a positive effect on the world at large.

In this episode, Dorothy explains how she found her calling in the world of ad management and explains how she was able to bring in clients when starting her business. She also dishes some important tips for making the most of your own Facebook ads.

The Finer Details of This Episode:

How Dorothy’s agency helps its clients get on top of their ad game and optimize the traffic coming to their sites. What is “paid traffic” and what does it mean to a rising entrepreneur? Why Dorothy realized accounting wasn’t the career for her and what drew her to the world of ad management. The reason a good grasp of numbers can go a longer way than good copy in the advertising game. Dorothy’s secret for finding clients in the early days of her agency. Dorothy’s core lessons for entrepreneurs looking to implement Facebook ads into their marketing strategy. Why you never want to send paid traffic directly to your homepage. Building an avatar for your ideal customer to understand what they want and how you can best deliver it. Why big brands with big advertising budgets are surprisingly not as effective with regards to paid traffic. The reason Dorothy trusts personal brands more than the larger, more well-known ones.

Quotes:

“I was able to really get experience and taste a lot of different areas of marketing.”

“You really need to let your ego quiet down a little bit and just have the guts to ask for help.”

“The best way to build a business is by creating raving fans out of your clients and customers who are then gonna tell people about you.”

“It’s not just about getting clients, it’s about delivering to an extremely high level so that those clients are gonna keep coming and coming.”

“Give people what you promised them and make it so valuable that they are gonna start to build that Know, Like and Trust factor that’s gonna lead to a sale.”

“The brands that I trust the most are the brands built around people.”

Mentions:

Moink, AdSkills, Chris Harder, Gerard Adams

Guest Links:

Needle’s Eye Media - https://www.needleseyemedia.com/

Do Well & Do Good - http://dowellanddogood.co/

Dorothy on Instagram - https://www.instagram.com/dorothyillson/

Dorothy on Facebook - https://www.facebook.com/dorothyillson/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



72. #040 Freestyle Friday - Branding Behind The Scenes
https://www.brandonbrands.com/... download (audio/mpeg, 14.64Mb)

Description:

This week’s Freestyle Friday focuses on a very hot topic right now, one brought about through the era of social media: personal branding. Thanks to the intimacy of platforms like Facebook and Instagram, it’s no longer necessary to structure your brand around a specific product name or even a product, but you yourself and what you have to offer, quirks and all.

In this episode, Brandon takes is through his journey building the foundations of his personal brand, explains what he did to spread the word, and reveals how he changed in order to make an even bigger mark.

The Finer Details of This Episode:

Brandon walks us through the early days of establishing his personal brand and how he began building his presence on the Internet. The benefits curating a personal brand has over simply letting word of mouth spread. Check out http://www.brandonbrands.com/apply/ if you ever want to work with Brandon on a VIP Day or six-week workshop. Brandon lays out how he went about relaunching his brand and stood out from the rest of the crowd—even people with the same name. Why you shouldn’t hide your personality quirks when you put your brand out there.

Quotes:

“It’s not information that the random world put out there about me—it’s everything from me, in my voice, telling my story, in the way that I want to put it out there.” 

“The big advantage of a personal brand is that you get to tell the story. You’re in control.”

Links:

The Online Branding Checklist - http://www.brandonbrands.com/checklist/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



73. #039 Lauren Davis | From Bootstrapping To Branding For Real Businesses
https://www.brandonbrands.com/... download (audio/mpeg, 34.22Mb)

Description:

Lauren Davis is an entrepreneur, local business owner, a marketer, a graphic designer, and a “brand builder” who, through Lauren Davis Creative, helps local businesses strategically leverage social media to attract the customers they need to flourish. Lauren got her start co-founding the record and gift store Culture Shock in Rockford, IL, and has since launched her own conference, #SocialRockConf, which brings small business owners together.

In this episode, Lauren details how she went from running lemonade stands, to launching her own record store, explains why scheduling loads of content in advance means little if you don’t follow up on it, and gives you a crash course in lead magnets.

Get Lauren's Instagram Brainstorming Worksheet here: http://bit.ly/LDCTOT

The Finer Details of This Episode:

What exactly Lauren does in her line of work and some of the projects she’s currently working on. Looking into what Lauren’s new Instagram course has to offer. How Lauren got a head start on entrepreneurship and what it was like to open her own record store. What Lauren did to get the word out about her business in the early days of social media. Why the most important thing Lauren has learned in her career is something that really can’t be taught. How Lauren guides her clients through the early stages of developing a brand and look. The reason Lauren doesn’t think stacking content in advance isn’t as cracked up to be as you might think. What are “hashtag communities” and how can you think more like your customer?” How Lauren went about establishing her own social media conference. Lauren breaks down what a lead magnet is and how you can design one to best appeal to people who sign up for your mailing list.

Quotes:

“When they are done with my course, I want them to just breathe a sigh of relief and say ‘Wow, I had no idea this could be that fun’.”

“Really, what taught me how to do what I do is the real life experience of building a brick-and-mortar store in a community.”

“I got to learn it as I went instead of having some idea of how it should go and then applying those principles.”

“When you are fundamentally clear on what your passion is behind your branding, no one can compete with you, because that passion is yours and yours alone.”

Mentions:

Noom, Lizzo, Choices Natural Market

Guest Links:

Lauren Davis Creative - https://laurendaviscreative.com/

Lauren on Instagram - https://www.instagram.com/ldaviscreative/

Culture Shock homepage - http://cultureshockshop.com/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



74. #038 Mike Kim | Branding You
https://www.brandonbrands.com/... download (audio/mpeg, 36.64Mb)

Description:

Mike Kim is a marketing and personal branding specialist, a highly sought-out speaker, and copywriter. He also hosts the Brand You Podcast, where he speaks to other marketing experts and draws from his own experience to give you insight into what makes a personal brand stand out and connect with others. Mike believes that the key to branding success is keeping your image and product in proper alignment with one another and to even leverage what people may assume about you at first glance.

In this episode, Mike discusses the three things you need to make your brand appealing and marketable, explains why building a personal brand isn’t as complex as you may think, and explores the “rhythm” of clarity.

The Finer Details of This Episode:

The value Mike finds in developing a personal brand. Why Mike sees personal brands becoming mainstream in the next few years. Mike defines the three “V’s” he uses to determine a brand’s effectiveness. Making sure your image, your messaging and your product are in proper alignment with one another. How Mike encourages his clients to turn some stereotypes that might be made of them into an advantage. Why Mike believes Vince McMahon of WWE excels at personal branding. People aren’t psychic, so you have to make what you’re selling and promoting as clear and accessible to others as possible. How Mike structured his content mastery strategy. The Personal Brand 3 (PB3) questions Mike asks people looking for clarity about their own personal brands. Why Mike is saddened by the “fish tank” that is mainstream employment. How adult and professional life strip people of the abundance of guidance they’ve received up until that point. Who Mike thinks is currently killing it in the personal branding space.

Quotes:

“The value of building a personal brand is that you have control.”

“Social media’s only just gonna become more prevalent and the workplace is only gonna become more decentralized.”

“You can either be Louis Vitton or you can be Walmart.”

“You’ve just gotta use what you’ve been given.”

“By the time opportunity knocks it’s too late to prepare.”

“Marketing isn’t about closing a sale. It’s about opening a relationship.”

“I believe true fulfillment starts with the courage to be yourself no matter the context.”

“If you build a relationship with people, the selling comes very, very naturally.”

Mentions:

Kajabi, ConvertKit, ATHLEAN-X, Apple, Theory, Burberry

 

Guest Links:

Mike’s homepage - https://mikekim.com/

Brand You Podcast - https://mikekim.com/brandyoupodcast/

Mike on Instagram - https://www.instagram.com/mikekimtv/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



75. #037 Freestyle Friday - Selling vs. Serving Customers As A Personal Brands
https://www.brandonbrands.com/... download (audio/mpeg, 11.25Mb)

Description:

This week’s Freestyle Friday focuses on how to work with others and make a good impression while you are maintaining your own personal brand. Running your own business takes a lot of time, and that time is already divvied up as you try to balance several plates at once—logistics, finance, communications and, of course, content. It’s by no means an easy balancing act, so it helps to have a go-to method for establishing rapport with customers to hear what they want and figure out how you can help them.

In this episode, Brandon discusses what he says and does to establish clear, healthy communication with his customers and explains how to push them toward a sale without necessarily giving your services away for free.

The Finer Details of This Episode:

What do you charge for and what do you give away for free? How Brandon establishes a rapport with potential customers. What Brandon wants to convey in conversations with people he’s interested in working with. Brandon walks us through the process he uses to diagnose his customers’ issues. The three choices Brandon’s customers face at the end of the problem-solving process.

Quotes:

“You can learn the tactics of being more persuasive while still maintaining strong relationships with your customers.”

“The problem that they see in their business is a problem and it is one that is solvable, it’s not something they have to do alone.”

“When you’re giving away your free advice, when you’re giving away your tips or tricks, I do think you need to prove to people that you are the real deal.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



76. #036 Brand Love: Meaningful Customer Connection
https://www.brandonbrands.com/... download (audio/mpeg, 8.87Mb)

Description:

We’ve come to the third and final part of Brandon’s Brand Trilogy. After discussing how you can make your brand stick out from its competitors and effectively convey its message, we’re going to look at the big—and little—things you can do to really resonate with your customers and make them spread the word about what you have to offer.

In this episode, Brandon lays out five steps for going above and beyond to make the best possible impression on your customers, as well as some technical suggestions for how you can improve customer communication.

The Finer Details of This Episode:

Why it’s necessary to go above and beyond when making a mark on your customers these days. Actions speak louder than words, so consider how little deeds make a bigger impact on your customer’s impression of you than any story or mission statement. How the Internet makes it easier for brands to spread word-of-mouth and stay relevant these days. Think about the massive, far-reaching improvements you can make to your product or service rather than incremental changes. What is your biggest strength? Figure out what that is and lean into it. Consider what you would really like a customer to say about you and your product, then what you could do to match or exceed their vision. Be sure to invest in a good CRM (customer relationship management) interface.

Quotes:

“Take action every day to provide value to your customers.”

“What you do matters much more than what you say or think.”

“What is the actual thing that matters to someone that you can change right now?”

“You have to have that mindset that there can be a big difference made in your business.”

“There are so many ways to be timely, relevant and engaging that your customers will notice.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



77. #035 Jeff Tippett | The Power of Persuasive Branding
https://www.brandonbrands.com/... download (audio/mpeg, 31.71Mb)

Description:

Jeff Tippett, known as “Mr. Persuasion,” is an international speaker, podcast host, writer, and expert in persuasive communication. Jeff is the founder of the public affairs and communications firm Targeted Persuasion, and author of the book Unleashing Your Superpower: Why Persuasive Communication Is the Only Force You Will Ever Need.

In this episode, Jeff explains how persuasive communication played a vital role in adopting his daughter, breaks down his "Three C's" of communication, and discusses why persuasion is a powerful act for everyone involved.

The Finer Details of This Episode:

How Jeff got an early start as an “entrepreneur.” The reason adopting his daughter played a major role in shaping Jeff’s attitude toward persuasive communication. What makes persuasion different from manipulation, and why Jeff sees the former as instilling a kind of leadership in people. How persuasive communication allows you to do more with less and convince people without them even realizing at first. Capture, Connect and Convince: Jeff’s “Three C's” for persuasive communication. Why Jeff puts his faith in mom & pop businesses and grassroots organizations over their bigger counterparts.

Quotes:

“Persuasion is seeing a better future, a better outcome for someone else and helping them to see it for themselves and bringing them along in this journey.”

“I wanna say something that doesn’t give them everything, but gives them enough.”

“I didn’t have to cause the emotion, I didn’t have to create it. I just had to connect with it and give them an outlet to change it.”

“How do I reframe this in a way that speaks to what they care about, not what I care about?”

“You’re already building your brand whether you realize it or not.”

“There’s so much peace when all of our work aligns with who we are internally and what matters to us.”

Mentions:

Chubbies 

Guest Links:

Jeff’s homepage - https://jefftippett.com/

Targeted Persuasion - http://targetedpersuasion.com/

Unleashing Your Superpower - https://www.amazon.com/dp/173353380X/ref=cm_sw_r_tw_dp_U_x_zbKkDb473RRPB

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



78. #034 Freestyle Friday - Consistent Content Myths
https://www.brandonbrands.com/... download (audio/mpeg, 17.83Mb)

Description:

A lot of entrepreneurs drive themselves mad fretting about not having enough content at the outset, but really they have it all backwards. Building a brand, at least in the early stages, really isn’t about creating content day after day. Rather it’s about listening for what prospective customers are looking for, reaching out to them for input and to gauge interest, and making the most of what you have while you build up recognition. 

In this episode, Brandon explains how he was able to make his brand known before he had a ton of content, suggests ways you can optimize your own content in the early stages of brand-building, and reminds you not to let perfectionism overwhelm you.

The Finer Details of This Episode:

Answer the questions people in your industry and prospective customers are asking so you can tailor your service to existing needs. Realize how a single piece of content, such as a video interview or podcast, can be a source for additional content. Don’t be so hard on yourself in the initial stages and try to be perfect. You’ll have time to improve. Stake your claim on the Internet by buying a domain, putting up your pictures, and fill in the rest later. Also put your name out there by interacting with people you admire and like-minded individuals, and even participating in hashtags. Taking a look at how Brandon shows up in a cursory web search.

Quotes:

“This is why you build a brand, so that people can find you.”

“Consistent content is the destination, not the journey.”

“Today you need to set the goal of making your content consistent in the future.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



79. #033 Brand image: Sharing Your Story Everywhere
https://www.brandonbrands.com/... download (audio/mpeg, 8.19Mb)

Description:

For the next installment in Brandon’s “Brand Trilogy,” he shines a light on the image you craft for your brand to make it distinct and resonant. What tone are you setting for your potential customers? How are they discussing you? Is your brand image even reaching people to begin with? You need to know first how your brand comes off to people if you want to figure out what’s the best “look” for you.

In this episode, Brandon instructs you to seek out the people who are already talking about you, explain how to increase your brand image’s reach through relevancy, and reveals how you can do a lot of this for free!

The Finer Details of This Episode:

Why all the finely crafted brand image in the world doesn’t matter if nobody can actually find you. The myriad of free ways you can build a brand persona for your company. Ask your customers how they found you in order to optimize the traffic coming into your site. You can hear what people are saying about you and your product by checking in on review sites like Yelp. Your brand won’t catch on unless it’s relevant to customers’ desires and feelings.

Quotes:

“If you’re not findable, then the [brand] image doesn’t exist.”

“You can never lose if you’re listening to your customers.”

“You gotta find new ways to tell your story.”

“At the end of the day the brand image is decided by the customers.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



80. #032 John D. Russell | Creative Assets for Your Brand
https://www.brandonbrands.com/... download (audio/mpeg, 28.34Mb)

Description:

John D. Russell is a professional photographer and creative director based out of Manhattan Beach, CA. A good friend of Brandon’s for the last 15 years, John works with brands across the globe to help them create powerful content that effectively conveys what companies have to offer to their customers. He can count Toyota, Ford, Skechers, Habitat for Humanity among his clients and has photographed celebrities such as John Legend and Magic Johnson. To John, photography isn’t just a career but a passion that change the course of his life for the better.

In this episode, John explains how photography provided him with guidance during a very dark period in his life, suggest ways influencers can more effectively work with the photographers they hire, and reveals how one of his favorite brands has very little to do with brands at all.

The Finer Details of This Episode:

How photography got John through a very turbulent period in his young life. The comment from a complete stranger that sent John down the path to professional photography. What pushed John to make his life-changing decision and kept him on the straight and narrow. John describes some of his more memorable experiences working as a photographer and what traits have kept him afloat and sought-after in his profession. Why John believes it’s essential for new business owners to focus on their value proposition. Why influencers should have very clear intent when working with a photographer. The reason John believes selling is more important than branding—and how we should think of selling from a different perspective. Which brands John likes, which ones he trusts, and why he believes Burning Man is doing something different and important. The one major thing John would do differently if he could start his career over from scratch.

Quotes:

“Photography became my outlet.”

“I made a pact to myself very early on in the midst of tremendous pain and suffering that I wouldn’t become a victim.”

“My network has given me opportunities to have these incredible experiences.”

“When you’re given an opportunity, you have to show up.”

“People don’t do business with brands; they do business with people.”

“I think creating value and helping people comes first.”

“Everything you ever wanted in your life is on the other side of fear.”

Mentions:

Burning Man, Facebook, Instagram, Uber, Airbnb, Delta Airlines, The Giving Spirit

 

Guest Links:

John’s homepage - https://www.johndrussell.com/

John’s professional Instagram - https://www.instagram.com/john.d.russell/

John’s personal Instagram - https://www.instagram.com/myeyescapture/

John on Facebook - https://www.facebook.com/johndrussellphoto/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



81. #031 Freestyle Friday - Practicing Patience and Listening
https://www.brandonbrands.com/... download (audio/mpeg, 10.92Mb)

Description:

This week’s Freestyle Friday reminds you that leading a successful business means talking to your customers and really hearing out their wants and desires, rather than keeping them at arm’s length. If you fail to keep in touch with your customer base you can risk them moving away to a different product or service without warning. Don’t let yourself get locked out of the loop from the people who keep your business thriving!

In this episode, Brandon emphasizes why you should communicate with your customers to hear what they really want, explains how you can make it easier for them to contact you, and reminds you that it may be necessary to take it slow.

The Finer Details of This Episode:

If you haven’t already, do leave a star rating and review on Apple Podcasts to keep Brands on Brands on Brands on the charts. Unless you’re regularly in contact with your customers and listening to what they have to say, you won’t be able to keep ahead of where they wish to spend their money. Make sure that your customers have an easy way to get a hold of you through your own website and through social media. Patience is essential because marketing is a long-term game that doesn’t always show immediate results. Don’t be discouraged by slow growth! Take the time to get to know what your customers really want. 

Quotes:

“You have to be able to talk to your customers, hear what they need and answer those needs.”

“I value what you guys say and I’m building my business around your feedback and your comments.”

“The Google search algorithm is not gonna find you if you aren’t consistent and [don’t] have a lot of content.”

Links:

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



82. #030 Brand Truth: What Makes Your Business Different
https://www.brandonbrands.com/... download (audio/mpeg, 10.24Mb)

Description:

What brings value to your customer and makes them choose you instead of the competition? And before you say your product or service, remember that every company out there offers a product or service as a baseline. You need to find something around your product—your customer service, your message, your whole vibe—that will make you stand out in a sea of similar services. What’s unique about your company? What inspired you to start it in the first place?

In this episode, Brandon explains why having a “quality” product isn’t nearly enough in today’s market, lists the myriad of other ways you can stand out from your competitors, and breaks down how you can figure out your strongest selling point.

The Finer Details of This Episode:

Saying you have a quality product or service doesn’t mean much in a market flooded with them; find something specific to say about your materials or awards. Being the most convenient option may attract customers more than a low price point can. Innovation can be tricky if you’ve been around for a while, but it can take many forms. Do an audit and figure out where you have an advantage over your competitors. What’s the emotional truth behind your business that resonates with your customers’ deeper desires? 

Quotes:

“Don’t just say you’re high quality, come up with examples that explain why.”

“There might be ways to innovate in your space beyond your actual physical product.”

“You need to hone in and find out what sets you apart. That’s how you get to your brand truth.”

“There’s always little things you could be doing to take advantage of being a little bit more nimble than the big guys.”

 

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



83. #029 Dan Gingiss | The Customer Experience Is Your Brand
https://www.brandonbrands.com/... download (audio/mpeg, 33.74Mb)

Description:

Dan Gingiss is a social media consultant, Forbes contributor and an acclaimed keynote speaker. He has spent the last two decades helping numerous companies—from McDonald’s to Discover—optimize the service experience they provide customers with and, more recently, their social media engagement. Dan is the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media, and co-hosts the customer experience podcast Experience This! with Joey Coleman.

In this episode, Dan impresses the importance of social media engagement, describes how he went from corporate to entrepreneurial work, and discusses some of the best customer service experiences other brands have treated him to.

The Finer Details of This Episode:

Why putting yourself in your customer’s shoes is essential for creating a good website experience. How effective social media interaction can turn complaining customers into big-time advocates for your brand. It doesn’t matter how big or small your company is, there are always ways to engage with your customers. The key areas business owners should work on to improve their customer relations right now. Why crafting the best possible customer service experience became one of Dan’s biggest passions. How Dan transitioned from full-time corporate work to his current social media consulting career. The reason customer relationships make branding more important than selling in the long run of your company’s success. Why Dan feels targeted advertising makes far better use of your time and money than mass reach. Dan relates two memorable times when brands went above and beyond to deliver the best possible customer experiences. 

Quotes:

“What social [media] did to change the game is it gave the consumer a voice to say ‘No, I don’t want to hear that. Here’s what I want to hear instead’.”

“You can’t just have a megaphone in social media. You’ve got to make it a two-way conversation.”

“Put yourself in your customer’s shoes and deliver to them what they want.”

“Every time you’re asking your customer to click twice, figure out how to have them click once.”

“You don’t have to be everywhere. You only have to be where your customers are.”

“No other company has the human beings that you have who are creating that experience.”

“You can have a personal brand and a professional brand at the same time, and they can be related but not the same.

 

Mentions:

Chewy, Hyatt

 

Guest Links:

Dan’s homepage - https://www.dangingiss.com/

Experience This! Podcast - https://www.dangingiss.com/podcast

Dan on Twitter - https://twitter.com/dgingiss

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



84. #028 Freestyle Friday - Building Word of Mouth Brands
https://www.brandonbrands.com/... download (audio/mpeg, 11.67Mb)

Description:

This week’s Freestyle Friday is focusing on the marketing tactics you should use to build up your word-of-mouth businesses. Focus not on the people who find your content passable or “meh,” but those who genuinely love it, since they often end up being your top referrers. Forge strong personal connections with these customers that makes them want to spread the word about what you have to offer.

In this episode, Brandon breaks down why direct referrals bring in a lot more customers, explains how you can reach out to and strengthen your relationships with top referrers, and asks you to consider the best kinds of customers who can bring in more business for you.

The Finer Details of This Episode:

Why Brandon sees a silver lining his first three-star rating on Apple Podcasts. The “95:5” ratio that word-of-mouth referrals are capable of. The reason Brandon talks to his clients about referrals even before they get into logos or websites. Don’t be apprehensive about asking your most loyal customers how they heard of you, or who told them about you. Make a point of rewarding the customers who do bring you referrals—it incentivizes them to bring in more. Brandon’s challenge: this weekend, take a minute to write down a list of 10 types of people who would be effective at bringing in new business for you. Figuring out your niche is key to discerning who will bring you the best referrals. Do more than send your top referrers a thank you message; have a conversation with them. 

Quotes:

“Your referrals are gonna drive your business.”

“The majority of your business will be because of happy customers.”

“Bring some value and some way back to the people that are pushing you to the customers that are coming in the doors.”

“You just gotta wrap your mind around what people would say about you when you’re not in the room.”

“I’m trying to help every single person I encounter in one way, shape or form.”

“What is that framework that you are telling people that makes them think of you?”

Links:

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



85. #027 Brand Truth, Brand Image, Brand Love
https://www.brandonbrands.com/... download (audio/mpeg, 11.34Mb)

Description:

Building a brand from scratch without the benefit of a research firm or big budgets may be difficult—after all, any minute an entrepreneur spends on building their brand is a minute taken away from improving their product or service—but it’s not impossible. You can make your enterprise stand out by focusing on three key components for building a brand that matters: brand truth, brand image and brand love.

In this episode, Brandon discusses what each of these main brand components mean to both you and your customers and how you can use them to improve your marketing strategy. If you want to really polish your image on Instagram, sign up at 6 Minute Grams on Brandon’s site to view an exclusive video session where he’ll coach you through the essentials of making your IG brand pop and draw attention.

The Finer Details of This Episode:

What does it really mean to build a brand, and why should you try thinking of a brand as a person. How having a strong customer community can actually build a brand for you. Looking for the sensitive points in your current marketing strategy that will allow you to amplify your image and convey a certain message. 

Quotes:

“What are you trying to accomplish and what’s that mission?”

“It could be that you have a story to tell but you’re not telling it everywhere you’re looking.”

Links:

 

6 Minute Grams - https://www.brandonbrands.com/6minutegrams

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



86. #026 Chris DiVecchio | Building a Life-Changing Fitness Brand
https://www.brandonbrands.com/... download (audio/mpeg, 32.86Mb)

Description:

Chris DiVecchio is a fitness trainer, a lifestyle specialist, and a health and wellness expert. He founded Premier Mind & Body, a wellness and coaching company based out of Los Angeles, and is the author of 5x2 Method: Revealing the Power of Your Senses. Chris believes that the 23 hours a day we’re outside the gym are just as important to your health and fitness, if not more so, than the 1 hour we spend training.

In this episode, Chris discusses how he started a training business in his own backyard, explains how he dealt with the biggest curveball thrown his way, and reveals how he helped a client win a $1.2 million weight loss bet.

The Finer Details of This Episode:

How Chris’ early life experiences influenced him to enter the world of bodybuilding . Why Chris moved away from the “grip it and rip it” method of weight training to one that emphasized the mind-body connection. What he did to transform his backyard startup into a booming business. When Chris realized that it’s the time we spend outside the gym that has the biggest impact on our health. Where does Chris think his entrepreneurial spirit comes from? Chris reveals the first customers that really put their faith in what he had to offer. What Chris is really excited about right now and what he has planned for the near future. Why he believes brand personality and identity are even more important to your company’s success than selling. What Chris hopes his customers will say about him when referring new clients. The biggest loss he’s dealt with in the course of creating his business and how he made the most of it. How Chris stands out from the crowd and stays relevant. Why he feels boundaries between him and clients are important and what he does to avoid self-indulgence. What Chris loves the most about his chosen career. 

Quotes:

“I believe so much in my own philosophies and my own principles. It’s my own approach that I’ve applied to my own life.”

“80% of my clientele I work with right now are C-level executives who have spent the majority of their lives building their success and wealth at the expense of their health and wellness.”

“It’s not always about doing more; sometimes it’s about doing less.”

“If I can think it, it’s possible. Let’s do this, let’s find a way.”

“You can’t force transformation down somebody’s throat. People have to be ready for that.”

“I’ve turned what turned out to be one of the biggest losses into the biggest win.”

“The outside gets fixed when the inside gets fixed.”

Mentions:

Aesthetic Revolution, Gary Vaynerchuk, Jim Kwik, Nike

Guest Links:

Chris’ homepage - https://www.chrisdivecchio.com/

Emergency 7 - https://www.emergency7.com/product-launch-sales-page25207804

Chris on Instagram - https://www.instagram.com/chrisdivecchio/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



87. #025 Freestyle Friday - The Secret World of Masterminds
https://www.brandonbrands.com/... download (audio/mpeg, 11.95Mb)

Description:

When Brandon left his corporate job to become an entrepreneur, he quickly realized he needed to start investing in himself to grow fast enough to succeed. He needed to learn from others that came before him. Networking is key to that, which is why for this Freestyle Friday Brandon’s diving into the fascinating world of Masterminds.

In this episode, Brandon recounts his experiences attending Masterminds, and networking events, and reveals what you’ll get out of his own upcoming Mastermind.

The Finer Details of This Episode:

Why anyone looking to market their business should work with a marketing coach as a first step. Breaking down what Masterminds are and how they’ve benefitted Brandon over the course of his marketing career. How Masterminds is the ideal alternative to the styles of networking Brandon ordinarily dislikes. To sign up for Brandon’s own upcoming Mastermind, join our Brand Growth Now Facebook community or apply directly at http://www.BrandsOnBrandsOnBrands.com/apply

Quotes:

“No matter how you got here I’m glad your path somehow led you to me.”

“It’s essential to have a tribe of people that you can trust and lean on.”

“I wanted to give back in a way that was similar to what I got.”

“Get out there, conquer your dreams, build your brands.”

Links:

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Now Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



88. #024 Top Needle Movers for Your Brand
https://www.brandonbrands.com/... download (audio/mpeg, 16.85Mb)

Description:

What moves the needle for your business? Today we discuss what marketing tasks to prioritize if you want your business to grow and move forward. This includes the adjustments and strategies that will make your brand pop just a little bit more than they did before because, if executed correctly, you’ll stand out more to the part of the crowd that will really like what you have to say. This means leaning into your strengths, attending to where you’re weakest, and ensuring you have a community to reach out to.

In this episode, Brandon discusses five key areas that will move the needle on your business if you put the right kind of focus into them, and explains why simply putting the word out about your business should be the last thing you prioritize.

The Finer Details of This Episode:

Looking at the traditional “funnel” approach to marketing and how it’s limited when it comes to working with small businesses. Why advocacy is where Brandon always starts when he works with a new client. How over-delivering can be key to getting you and your customer off on the right foot. Figure out what you want to be known for and stand out from the crowd, then from there seek out the tools that will allow you to distinguish yourself. Find common ground between your customers and use that to build a community around your business. What are you best at right now? Whether it be events, videos or podcasting, lean into that talent for all it’s worth. Patch the “bottom of your bucket” by figuring out where your marketing is weakest and doing what you need to do so that it reaches people. Lastly, and of least priority, includes broader reach tactics to scale your business awareness

Quotes:

“A lot of times the things to focus on aren’t the first thing on the list.”

“You have to create the experience and the script for them to be able to share your story appropriately.”

“Treating your customers as a community is an important step.”

“How do you get as many people as possible for the lowest possible cost?”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



89. #023 Neal Schaffer | The Art of Influencer Branding
https://www.brandonbrands.com/... download (audio/mpeg, 29.28Mb)

Description:

Neal Schaffer is a global keynote speaker, university educator, consultant and owner of media agency PDCA Social. He works with brands to craft effective social media strategies that allow them to reach their audiences without intruding on their online experience. Neal is also the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, and his upcoming book The Age of Influence is set to release in February 2020.

In this episode, Neal describes how working in Asia shaped his approach to marketing, argues that “organic” social media ads aren’t as effective as we think they are, and explains what entrepreneurs can take away from influencers.

The Finer Details of This Episode:

Neal describes when and how his interest in marketing really took off. How Neal’s experience in Asia gave him a very holistic perspective on business. Why Neal’s customers are where he finds inspiration for the content he writes. YouTube streamers and influencers: the Dot Com boom of today. The topics in Neal’s upcoming book he believes are most relevant to his readers’ success. Why mastering Facebook ads is kind of like Jon Snow learning to ride a dragon. Important lessons about influencers that entrepreneurs can take away from this episode. Neal’s favorite examples of companies working well in tandem with influencers. Looking for better ways to connect with customers without interrupting their social media experiences. Why Neal views branding as “eternal” and essential to your company’s long-term success. 

Quotes:

“I like to add value. I like to help people. That’s sort of my core DNA.”

“Don’t ask me what I want to talk about. It’s all about what your customers want to hear.”

“Social media should be as much of a collaboration as it is about marketing.”

“Now it’s really about breaking down those barriers and making the audience part of your brand.”

Mentions:

Volkswagen, Origins, Amazon, Apple  

 

Guest Links:

Neal’s homepage - https://nealschaffer.com/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



90. #022 Freestyle Friday - How to Convert Followers Into Buyers
https://www.brandonbrands.com/... download (audio/mpeg, 8.17Mb)

Description:

Brandon’s discussion with Jenn Herman this past Monday (check out episode #020!) has him thinking about the ways we can make social media work for us rather than the other way around. Many startups and entrepreneurs believe they have to build up a base of followers before getting them willing to invest in your product or service, when in fact you’re bound to get more success convincing people to purchase first, then building a community around them that increases word of mouth.

In this episode, Brandon describes what separates a buyer from a social media follower and explains how you can build your reputation through each successful sale.

The Finer Details of This Episode:

Thanking everybody who was kind enough to leave a review for Brands on Brands on Brands in the last week. Why you should approach social media in terms of accruing buyers rather than followers, and what differentiates the two. Building your reputation one person at a time so you eventually have a community of people willing to buy why you’re selling. What the major priorities should be for your business and where you can find the highest ROI. 

Quotes:

“There’s so much information out there, but also there’s enough that you can drown in it and not know what to do first versus second.”

“A follower does not necessarily equal a buyer.”

“Instead of converting followers into customers you’re converting customers into followers.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



91. #021 Top 5 Ways to Spend $3K per Month on Marketing
https://www.brandonbrands.com/... download (audio/mpeg, 13.10Mb)

Description:

For the high six figure and seven figure businesses out there just getting started, $1K-$3K per month tends to be the advertising budget for anyone ready to grow their business with marketing. In the grand scheme of advertising resources, that’s not a lot, but with smart spending and the right expertise you’ll find that this limited budget can pay dividends. Thankfully, Brandon knows what to do to ensure you’re wasting neither your money nor your time.

In this episode, Brandon discusses five key ways you can optimize your monthly advertising resources so you can get the most bang for your buck and reach as many potential customers as possible. As well, Brandon has opened his coaching program up, so you can work one-on-one with him through either a VIP Strategy Day or a six-week course by signing up at www.BrandsOnBrandsOnBrands.com/apply!

The Finer Details of This Episode:

Why creating a professional logo is so key to maintaining an edge in the early stages of your brand. If your website is already in place, have someone take a look at it to ensure it’s getting the traffic you desire and that it’s conveying the key information about your brand it needs to get across. Figure out what are the key pieces of content your website is providing to visitors. If you’re not a marketing expert, seek out a marketing consult who can review your strategy and determine if it’s reaching the audience you want to reach. Why Facebook ads are the cheapest yet most effective way to spread the word about your business. BONUS TIP: get someone to coach you on an optimized email strategy so you can manage your relationship with existing customers and bring in new ones. 

Quotes:

“Have someone design the voice and look of your business.”

“Invest in that content first.”

“Bring people in to talk about the priorities in your business.”

“Investing in someone who knows what they’re talking about is way more important than just starting to execute tactically without any direction.”

“When you’ve been guided by market strategy and your website’s humming too, suddenly you start to see a return.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



92. #020 Jenn Herman | Instagram Branding for Dummies
https://www.brandonbrands.com/... download (audio/mpeg, 31.59Mb)

Description:

Jenn Herman is an author, speaker, blogger and “Instagram expert.” As one of the forefront bloggers on Instagram marketing, she helps her clients craft optimized social media strategies that get them noticed. She also uses her site Jenn’s Trends to examine how the web’s biggest brands make themselves household names.

In this episode, Jenn discusses how she honed her Instagram game, explains what you can do to put your profile on the forefront of everybody’s discovery feed, and gives some pointers for how you can best spend money to boost your virtual footprint.

The Finer Details of This Episode:

How Jenn went from just casually browsing Instagram to mastering it. What exactly are Instagram “pods,” and how do they negatively impact the underlying algorithms? Breaking down how Instagram’s central content recommendation algorithm works. Jenn’s “quality over quantity” approach to accumulating Instagram followers. Why Instagram can be so valuable to an entrepreneur. How you can get your brand going on Instagram and why you should switch over to a business profile. The reason you need to attach a singular, identifiable job title to your Instagram profile. What is a user going to get out of engaging with your profile? The do’s and don’ts of attaching a name, face and logo to your profile. What it means to post “thumb-stopping” content. Why you’re better off putting your money into ads rather than a photoshoot. At what point should you consider outsourcing content creation? Why establishing a brand should always come before getting your sales numbers up. What Jenn has planned in the near future and what her ideal customer testimonial would be.

Quotes:

“I fell into this niche of being an Instagram expert because it was just something I loved and I genuinely put the time and effort into it.”

“This is all organic, targeted growth versus just saying ‘Here’s a bunch of people that like me’.”

“I’d rather have ten thousand followers and like a ten percent conversion rate versus a hundred thousand followers and like a half a percent conversion rate.”

“For me Instagram, as a community-building tool, is unmatched.”

“Most people that read your bio are only ever gonna read it the first time they come to your profile.”

“People tend to connect with humans more than they connect with logos.”

“Nobody can talk to your brand better than you.”

“In the long run, the branding gets you more sales, but the branding is what gets you there.”

Mentions:

Instagram, TSA, The Love Bomb Co., The Royal Family, Sam Edelman, Samsung, E! News

 

Guest Links:

Jenn’s Trends  - https://www.jennstrends.com/

Jenn on Instagram - https://www.instagram.com/jenns_trends/

Jenn on Twitter - https://twitter.com/jenns_trends

Jenn’s Facebook group - https://www.facebook.com/jennstrendsonline

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



93. #019 Freestyle Friday - "For Purpose" Businesses and Brands
https://www.brandonbrands.com/... download (audio/mpeg, 12.45Mb)

Description:

When Brandon was at the Thrive: Make Money Matter conference this past weekend, he heard some of the presenters speak on the subject of businesses that are neither for-profit nor nonprofit, rather “for-purpose,” managing both the financial growth of the former with the altruism in the latter. Traditional nonprofit organizations do very important work, but they’re ultimately limited by how many donations they receive. For-purpose businesses take the best of both worlds and create something even greater.

In this episode, Brandon discusses the how and the why of a for-purpose business, relates his recent encounters with a couple of listeners, and explains how he’s using this show as a means to bring a little extra good into the world.

The Finer Details of This Episode:

What does it mean to build a “for-purpose” business? Brandon thanks those listeners who’ve left reviews and tracks Brands on Brands on Brands’ rise through the charts. Why you shouldn’t be ashamed of having low viewership so early in the game. Which two “mystery listeners” Brandon had the chance to chat about the show with. What you’re eligible for if you sign up for Brandon’s coaching before this Sunday (June 9). How you can use your business as a tool for good, and how Brandon specifically is giving back using his coaching. A couple of key pieces of advice that Brandon took back from Thrive. 

Quotes:

“If you build a business—an engine that can generate money—you can use that money for good.”

“How are you gonna do something that touches people and is built around more than protecting your lifestyle and those few things that you want to accomplish in life?”

“This is long term for me. I’m investing in this and this will be here long after I’m gone.”

“What can you do to use your business as a tool to advocate for that cause that you already care deeply about.”

“I know what I have to offer, I know that I can help people, and I hope you guys see that and appreciate that.”

Links:

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



94. #018 Chasing Dreams and Breaking Routines
https://www.brandonbrands.com/... download (audio/mpeg, 22.56Mb)

Description:

Brandon turned 40 this January, which has made him contemplate what his goals are and how he’s going to accomplish them moving into the next 10 to 20 years of his life. While he knows that, statistically, many people in their middle age and beyond are capable of achieving a lot—thanks to experience—he’s still concerned that his path has been too safe. To create real success, and on a faster timeline, it will be necessary to break from routine and take what Robert Frost called the road less traveled.

In this episode, Brandon discusses the three “roads” available to you in the course of your professional career, outlines their upsides and downsides, and explains why the riskiest road might be the best choice for you.

The Finer Details of This Episode:

Thinking of life in terms of the road you travel to get from point A to point B. The first road: the “routine road,” where everything is well lit and maintained, there are pit stops, and everybody’s cheering you on along the way. However it’s a safe loop and you end up back where you started. The second road: the “hero hill,” from which you’re able to see where you can pull off to make improvements such as a promotion, new job, or big idea. But it’s still a slower path where you may have to wait in line for opportunities. Big things feel beyond your control. The third road: “Stormy Mountain Highway.” It’s unlit, windy, rainy, animals are running across the road. Overall, it doesn’t look safe, but many people have been down this road before you and have left signs, care packages and overall just a wealth of information to guide you along your way. Ultimately, none of these paths are free from mistakes and missed opportunities, but the riskier path can get you to where you want to be sooner. Keep moving, get yourself out of your comfort zone, and embrace change. 

Quotes:

“A lot of what I do and how fast I get there have to do with the roads I take.”

“For a lot of us I think growth is inherent with our happiness.”

“You weren’t the first person to ever take that stormy mountain highway.”

“There’s so much growth that can happen when you are challenged.”

“There’s gonna be mistakes on every road, and you’re gonna learn from those mistakes.”

Links:

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



95. #017 Dr. Mark T. Wade | Building Leads With Events and Summits Online
https://www.brandonbrands.com/... download (audio/mpeg, 21.57Mb)

Description:

Dr. Mark T. Wade is the CEO of Virtual Summits, the host of the top-rated Virtual Summits podcast, and now helps entrepreneurs interface remotely yet directly with their customers. As well, his Hustle & Scale coaching service works with online business owners to turn their side-gigs into six and even seven figure ventures.

In this episode, Mark makes a case for why you should give virtual summits a go, relates some of the obstacles he’s come up against running his own, and explains why direct customer interaction is so essential for branding.

The Finer Details of This Episode:

How Mark went about starting his own summits and making use of list-building. Why the summit approach worked better for him than email lead magnets. The reason you should focus on directly engaging with your customers, and why summits play such a big role in that. What compelled Mark to expand from his successful private posture practice. How Mark’s curiosity has led him to experiment and expand over the years. What entrepreneurs need to understand about summits and make the most of these events, and why summits are so important to entrepreneurs. The challenges Mark has had to grapple with when running summits and how he’s managed to forge relationships with his customers through thick and thin. Why he values branding so much over selling. Mark explains his “fire starter” approach to influence. 

Quotes:

“Generating an engaged audience that you could have a conversation with and build a relationship was fundamental to any business.”

“Summits are the engine to conversation, collaboration and empowerment.”

“We all have a message that needs to get out to the world. A summit is a way to start that conversation.”

“The elephant in the room, really, is attention span. That’s what we’re all competing against.”

“We're literally changing people's lives by giving them access to people with the answers to their problems.”

“Magnetize, monetize, maximize and multiply.”

Mentions:

Apple, Dodge, Harley-Davidson, Scubapro, Amazon,

 

Guest Links:


Hustle & Scale - https://hustleandscale.com/

Virtual Summits Software - https://virtualsummits.com/

Virtual Summits Podcast - https://podcast.virtualsummits.com/

Hustle and Scale Instagram - https://www.instagram.com/hustleandscale/

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



96. #016 Freestyle Friday - The Secret Talking Points You Need for Every Business Conversation
https://www.brandonbrands.com/... download (audio/mpeg, 12.18Mb)

Description:

Talking points are required for any business conversation. These points make a case for what you’re selling as quickly and clearly as possible. If you use these talking points correctly, and with the right strategy, you can develop the relationship you’ve already built with your community even further.

In this episode, Brandon relates the moment he realized he couldn’t simply ad lib the big choices and explains how you can steer the conversation through phone and email.

The Finer Details of This Episode:

Brandon celebrates as Brands on Brands on Brands continues to rise in the charts and gives a shout out to everybody who’s reviewed the show! The anecdote from Brandon’s own past that emphasizes why you should have a plan in place for important life decisions. To understand what you want out of these important business conversations, you need to understand who your customers are and what they desire. Always make sure that you sound relatable and direct—individually tailoring emails is a good start! How to check in with your clients without coming off too sales-y. 

Quotes:

“We don’t think enough about how we talk to people that are involved and engaged in our business.”

“In any conversation, your first step is figuring out what you need to know about the listener to determine the goal of the conversation.”

“You should have your intentions figured out so that you know what you’re trying to accomplish and it comes off clear in the call.”

Links:

 

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



97. #015 Investing in Your Personal Growth
https://www.brandonbrands.com/... download (audio/mpeg, 16.82Mb)

Description:

If you hope to develop your skills and eventually make a name for yourself, you’re going to have to do more than the bare minimum training that your job provides you. That means getting involved when and where the average employee isn’t expected to get involved, reaching out to like-minded professionals, and coming up with content that you can pitch to an enthusiastic audience. You are your own most precious resource, and you should invest in yourself like you would any other important asset.

In this episode, Brandon explains why conferences are key for getting yourself out there, reveals just how helpful writing regularly can be, and helps you get over your apprehension toward networking.

The Finer Details of This Episode:

How Brandon worked his way up the corporate ladder and what he realized he missed out on. Make a point of attending industry events that usually only managers and owners take part in—aim for 1 per quarter. After you’ve attended a few of these conferences, think of ways you can add value to them, either by pitching yourself as a speaker or inviting other speakers back to your company. Really take an interest in your industry’s news and literature. Read past headlines and check out the works of writers and speakers you find fascinating. Self-help: you might think it’s corny, but it can help you bring out your best strengths and mitigate your weaknesses. You might be averse to networking, but consider it an opportunity to help others rather than just have it create opportunities for yourself. Making writing a daily habit will help you develop your voice and identify your passions—this will build your online profile in the process.

Quotes:

“There’s a lot that’s happening out there in your industry that you aren’t connected to.”

“There’s nothing better than finding things you’re passionate about and investing time in it.”

“Once you contribute and invest in your own personal development, suddenly your job and your life becomes way more satisfying because you’re growing.”

“You’re not trying to meet people to get something out of them, you’re trying to meet people to develop relationships.”

“Don’t underestimate the power of having your own voice.”

“Don’t rely on a company to teach you everything you know to take that next level.”

 

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



98. #014 Marshal Gillen | Launch Your Personal Brand and Speaking Career
https://www.brandonbrands.com/... download (audio/mpeg, 39.36Mb)

Description:

Marshal Gillen, aka Marshal LIVE, is an inspirational speaker, lifestyle entrepreneur and author based out of San Diego. Marshal shares how he turned his mess into his message and now inspires others to turn what they previously thought were unreachable goals into achievable realities.

In this episode, Marshal reveals how his emotionally troubled upbringing shaped him, discusses the chance encounter that set him on the path to motivational speaking, how he built his personal brand, and explains why he believes selling is “dead.”

The Finer Details of This Episode:

The rocky but ultimately life-affirming path Marshal took to find his passion for motivational speaking. How Marshal turned his formerly annoying energy into a talent he was grateful for. Why he’s able to so effectively get to the core of what motivates his clients. Marshal’s honest, non-sugarcoated approach to coaching clients and even himself. Finding your “drill” rather than simply relying on a “screwdriver.” How Marshal “hacked the system” to create his own personal brand. How Marshal treats his social media platforms as digital storefronts, and why you need to be available in audio, video and written word. Figuring out what message you want to put out into the world. What Marshal did to jumpstart his speaking career, and how he’s currently trying to redesign his life.

Quotes:

“The only thing stopping me from having legitimately anything and everything that I want in life, is me.”

“Success is not final and failure is not fatal.”

“The reason I keep winning is because I'm not afraid to immediately ask for feedback and then take action.”

“What is your mission in life, and how can you go out and be evangelical about that mission because you don't anyone else to feel that pain that you used to feel?”

“The brand pre-sells your service or product.”

“I really want to help people tap into an energy and an understanding of themselves that they didn't even know is possible.”

Mentions:

Colgate, Apple, Nike, Bird, Charmin, Alkaline 88, Progressive

 

Guest Links:

Store Front - https://www.marshalgillen.com/home18390043

Marshal TV - https://www.youtube.com/channel/UCxGt7ASK6sbsRTUbQhm1JEw


Brandon's Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



99. #013 Freestyle Friday - Finding Relevance and Purpose
https://www.brandonbrands.com/... download (audio/mpeg, 11.45Mb)

Description:

For this Freestyle Friday, Brandon shares his own professional journey, reveals what he's passionate about, and lays out what he hopes his work can find a resolution for.

Brandon discusses future guest, Mike Kim from the Brand You podcast and runs through an exercise he learned from Mike's content, answering these questions:

What pisses you off? What breaks your heart? What’s the big problem you’re trying to solve?

The Finer Details of This Episode:

Please leave a review on iTunes! You’ll help give this show a boost and get the word out to people who need it. Plus Brandon will give you a shoutout on Freestyle Friday! Brandon explores which aspects of his career have been frustrating, what he cares about, and how that drives him. Debunking the notion that “anyone” can be a marketer—anyone can become one, but it is a difficult process. Why Brandon feels specialization is hurting us in the long run. The reason we need to make it easier for people to tell their stories. Give this process a shot and let Brandon know how things are working for you by joining the Facebook group.

Quotes:

“It pisses me off that you can work that hard in an industry and still become irrelevant simply because of your age.”

“I think it’s heartbreaking that you might be stuck doing something without any sense of how to invest in yourself and your personal growth.”

“If yesterday you didn’t do it, now is the time to start thinking about how to connect better with your passions.”

Links:
Brand You Podcast - https://mikekim.com/brandyoupodcast/

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



100. #012 Humanize Your Brand With Live Video and Bots
https://www.brandonbrands.com/... download (audio/mpeg, 21.07Mb)

Description:

Some of the hottest marketing trends and useful tools to reach your customers authentically are livestreaming and pre-programmed messenger bots to breathe life into your marketing and make it accessible to any curious customer, even if you’re technically not there to answer their questions. So listen, take notes, and get on top of these things now so you aren’t playing catch up in a few years.

In this episode, Brandon explains how you can do more with less using a single live video, lays out how you can tag your way to success, and has some tips for how you can spice up boring old emails.

The Finer Details of This Episode:

Live videos and bots allow us to interact directly with our customers and get instantaneous feedback. Why a simple Facebook live video, for example, can provide a wealth of engaging content from podcast audio to images to blog posts. More and consistent content gets the attention of not only your users/readers but the algorithms that push your brand to the top of search results. Chat/messenger bots on your site can instantly provide curious users with needed information and make them feel welcome even if you technically aren’t available. Smaller brands can excel at adopting these techniques—when they have the time—because they can pivot much more quickly than larger brands. Using live video to create appointment viewing. Instead of sending the same promotional email out to your entire base of followers, try to tailor different versions to specific demographics within that community. More tags and more keywords = more often your bots can provide specific answers to inquiries.

 

Quotes:

“Put out live content and use that to feed the machine of your media platforms.”

“You are using your communication as a way to better connect with customers and as a way to solve problems.”

“If you can focus on building community and listening to community, you are at such an advantage.”

“You need to figure out how this stuff’s used and play with it while you still have the permission to make mistakes.”

Links:


Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



101. #011 Chris Strub | Going Live and Twitter Marketing Tips for Entrepreneurs
https://www.brandonbrands.com/... download (audio/mpeg, 33.78Mb)

Description:

Chris Strub is the CEO of I Am Here, LLC, a social media consultant agency, and an expert on how to get your brand noticed, discussed and promoted. He is also the author of 50 States, 100 Days - The Book and the first person to livestream in all 50 United States, both of which allowed him to promote youth-centric nonprofit organizations across the country. Through his extensive experience with social media over the last decade, Chris knows what will and what will not get people talking about you.

In this episode, Chris lays out how he and other experts have pioneered this era of social media branding, reveals how you can make a name for yourself on Twitter, and explains why everything boils down to getting people to talk about you.

 

The Finer Details of This Episode:

Chris explains the 50 States, 100 Days challenge and the roadtrip that gave him the idea. The very personal reason Chris got into nonprofit work. How old media actually helped Chris develop his skills with new media. Explaining why this decade’s successful social media brands will be seen as pioneers by future generations. Chris makes his case for Twitter and how it’s an excellent tool for professional AND personal networking. Why he thinks Twitter is far from the dying platform some people have said it is. Chris’ biggest piece of advice for getting started: ignore your follower account. The one tweet that can help you set yourself up for success as an online destination. Having an excellent product does nothing unless people are talking about it. Why selling and branding won’t mean much unless you have a solid product or service to back it up. The sheer hard work and coordination it takes to turn your brand into something reputable. What Chris hopes his customers and the people he regularly engages with would say about him.

Quotes:

“I know now that even at a relatively young age I’ve left something that has made this world a better place.”

“It’s really a matter of having a good idea and executing upon it at all costs.”

“I’m trying to do things a little better today than I did them yesterday, and trying to do them a little bit better tomorrow than I’m doing them today.”

“If you don’t start something soon you’re gonna get lost in the wash.”

“When you’re on Twitter you’re basically establishing your voice.”

“Use social media as a mechanism to connect with real people in real life.”

 

Mentions:

Shonduras, Dan Gingiss, At Your Gate, Switcher Studio, American Airlines, Twitonomy, Publix, Uber, Mario Armstrong

 

Guest Links:

Chris on Twitter: https://twitter.com/ChrisStrub

Chris Strub - Social Media Education: https://www.teamstrub.com/

I am Here, LLC: https://twitter.com/iamherellc

50 States, 100 Days - The Book - https://www.amazon.com/50-States-100-Days-Book-ebook/dp/B019J7MA3Y

 

Brandon's Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



102. #010 Freestyle Friday - Thoughts About the Podcast Launch
https://www.brandonbrands.com/... download (audio/mpeg, 8.67Mb)

Description:

It’s the first edition—or official edition, at least—of Freestyle Friday, where Brandon follows up with listener questions, comments and reviews, and discusses what happens to be on his mind. Something that’s obviously on his mind this week is Brands on Brands on Brands’ recent launch, especially the work he had to do to step up the quality of the show, and also the feedback sent by you listeners and supporters.

In this episode, Brandon discusses the weekly format of this new show, how Brands on Brands on Brands’ launch went, and how he went from transforming his old show into this new one.

The Finer Details of This Episode:

What listeners can expect from Brandon every Monday, Wednesday and Friday. Brandon thanks everybody who supported him through the launch and written reviews. Why reviews during launch are so important. What steps Brandon took to relaunch his show and who he consulted. The ways people in Brandon’s formative years shaped how he seeks out and makes use of knowledge for himself and others.

Quotes:

“This launch week is about you guys.”

“Your feedback is critical, so let me know what you’re liking the best.”

“If I’ve learned something along the way, I love to pass that back to the people coming up behind me.”

“I think that mentorship that I was missing I’ve always looked to give back.”

“I feel like I’ve grown more this year than in the past 10.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



103. #009 Tips for Going Live with Video
https://www.brandonbrands.com/... download (audio/mpeg, 19.76Mb)

Description:

The recent launch of LinkedIn’s live video service got Brandon thinking about what actually makes for engaging video content and how each person can tailor theirs to a specific audience and/or platform to get the most bang for their buck—that is to say, every dollar spent on video and broadcasting equipment. It takes more than a high quality camera and microphone to make videos people actually want to tune in.

In this episode, Brandon lays out his 7-step method for creating high quality and attention-grabbing video content.

The Finer Details of This Episode:

Invitation: Let people know about your product or service and where/when they can see it. Context: Consider who you want to talk to and if the platform you’re using is appropriate for that audience. Relevancy: Does what you’re talking about matter to your audience? Engagement: Acknowledge your viewers and make them feel like they’re part of your production. Answer questions: Can you provide your audience with the information they’re seeking? Tell stories: Don’t just drop facts; use your presentation to craft a narrative that pulls people in. Energy: Find a pace that holds your audience’s attention while not wearing yourself out.

Quotes:

“There’s no point in slowing your feed down and your recordings down to incorporate people when there’s not gonna be people there.”

“The content should fit the context of the platform.”

“You are setting the pace for how your audience interacts with you.”

Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



104. #008 Stephanie Liu |Lights, Camera, Live Branding
https://www.brandonbrands.com/... download (audio/mpeg, 32.36Mb)

Description:

Stephanie Liu is an online marketing specialist, live video expert and a speaker at major marketing conferences. She hosts live videos and interviews with other marketing professionals at Lights, Camera, Live, which is part of the 360 Marketing Squad. This is THE episode to listen to if you aim to make live video part of your personal business, as Stephanie has firsthand experience building her service from the ground up.

In this episode, Stephanie discusses how she cobbled her live video service together, explores some methods for engaging viewers, and reveals which ’90s band is her favorite karaoke choice.


The Finer Details of This Episode:

Stephanie recounts the first time she went live on Facebook and how she managed to stand out. Why she’s had more success with a Facebook audience vs. a YouTube one. Stephanie describes what it was like moving from a corporate environment to one that was purely entrepreneurial. Stephanie’s key social media lessons for aspiring entrepreneurs. What equipment you can use to get your livestreaming off the ground. Some key ways to grab people’s attention and engage your viewership. Where Stephanie sits on the branding vs. selling debate. Figuring out the best social media platform to launch your brand from. Which brands and other live video artists Stephanie admires. How Stephanie’s own personality has played such a prominent role in her success.


Quotes:

“Social media is your opportunity to test out what works.”

“Every social media platform is kind of like its own country.”

“If you can’t captivate a room, you aren’t winning that pitch.”

“You gotta be playful. You can’t take yourself too damn seriously.”

“Success is always going to leave clues.”


Mentions: 

Jenn Herman, Mike Alton, Amanda Robinson, 360 Marketing Squad, Social Media Marketing World, OBS Studio, Ecamm, Loom, Logitec c920, ATR2100, Sephora, Brit + Co, Temptu, Sean Cannell, Google Home

Guest Links:

Lights, Camera, Live: https://www.lightscameralive.com/

360 Marketing Squad: https://360marketingsquad.com/

Instagram: https://www.instagram.com/heystephanieliu/

Brandon's Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!



105. #007 Brandon Birkmeyer | Introducing Brandon Brands
https://www.brandonbrands.com/... download (audio/mpeg, 5.27Mb)

Description:

We could all use a little help with our business. As your personal marketing coach, I'm here to help you go from unknown to being a brand that matters.

This episode provides a little more background on the show. With 3 shows per week, you should get the advice you need to set the marketing strategy for your business. I interview marketing experts and game changing entrepreneurs who share their secrets on how to build better brands. Brands that are true to a purpose, brands that build real connection, and brands that matter to consumers.

You can connect with me directly by going to www.brandonbrands.com/community

Or if you just want any show notes or links from the episodes go to

www.BrandsOnBrandsOnBrands.com

 



106. #006 Don't Build Your Business Alone
https://www.brandonbrands.infl... download (audio/mpeg, 20.95Mb)

Description:

Launching a branding business was a tricky process for Brandon because he didn’t really have any marketing connections from his former line of corporate work. Thankfully, he was able to seek out a few communities that made his next steps more confident and purposeful, and through coaching and free resources was able to grow his own brand to where it is today.

In this episode, Brandon Birkmeyer debunks the myth that starting your own business means starting completely from scratch, discusses how to hire the right coach for you, and suggests how you can avoid some of the basic mistakes beginners make.

The Finer Details of This Episode:

You don’t have to start from scratch; other colleagues in your industry can provide you with tried and true jumping-off points. Don’t let the independent entrepreneur mindset isolate you from advice and support! The industry is full of resources—some premium, some completely free. Use them! Avoid making big mistakes by speaking to the industry veterans who’ve made those very mistakes themselves on their way up. Don’t be afraid to hire a coach! Brandon has tips for vetting the right one.

Quotes:

“You can benefit from finding people in your industry that are doing the same thing you’re doing.”

“Stop wasting time and start today!”

“Don’t be shy about asking for help. Just get out there and do it!”

Brandon's Links:

Visit Brandon’s website at www.brandonbrands.com

Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow

And please leave a rating and review on iTunes!



107. #005 Travis Chappell | Build Your Network & Build Your Brand
https://www.brandonbrands.com/... download (audio/mpeg, 33.69Mb)

Description:

Travis Chappell is the host of Build Your Network, one of the top 50 business podcasts. Travis also runs Cool People Cool Places, a personal development retreat for entrepreneurs. Formerly a door-to-door salesman, Travis has had an unusual career path in that he used the community he was part of to launch a business instead of the more traditional route of building a network out of an existing business.

In this episode, Travis discusses how he leveraged his network to launch a successful coaching business and explains why his personal brand was so instrumental to getting the word out.

The Finer Details of This Episode:

How a network developed into Travis’ business rather than the other way around. The epiphany that inspired Travis to give up door-to-door sales and go into personal development. The indirect route Travis took to launching his own podcast and how he shifted focus along the way. How he struggled to turn his podcast into a success. Discussing how massively important branding has been to the arc of Travis’ career. What building a personal brand really means to you and your work. Core tenets of relationship-building and networking that entrepreneurs should lean into. How you should be prioritizing branding vs. selling when getting your business off the ground. The important relationship Travis has with his very first customer, Mark.

Quotes:

“I always had something bigger that I was trying to head toward, and it didn’t make sense for me to not use my time and money and energy to after those things.”

“If you’re truly committed to something you have actual freedom, because there’s no second-guessing.”

“With no personal brand, you have no positioning.”

“You have to learn how to give without the expectation of receiving anything in return.”

“Always be giving at least 51% of the value in every relationship that you have.”

“If you brand well enough your sales become so much easier.”

 

Mentions:

Mentions: Grant Cardone, Ed Mylett, John Lee Dumas, Gary Vaynerchuk

Guest Shout-outs: Nike, Hurley, Toyota, Bose, Apple

Guest Links:

Website: www.travischappell.com

Podcast: The Build Your Network Podcast

Events: Cool People Cool Places

Instagram: @TravisChappell

 

Brandon's Links:

Visit Brandon’s website at www.brandonbrands.com

Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow

And please leave a rating and review on iTunes!

 

 



108. #004 How to Build a Community Around Your Brand
https://www.brandonbrands.com/... download (audio/mpeg, 10.20Mb)

Description:

Advertising is great for getting the word out about your business, but you don’t simply want customers who come and go. Instead, thinking about what you can do to build and manage communities around your businesses and services. A strong community can make customers and users feel like they’re part of something bigger than simply using your products.

In this solo show, Brandon explains how you can use your existing connections to forge a strong community around your business.

The Finer Details of This Episode:

Finding a way to leverage who you know into becoming your first customers. Why these existing connections can give you the most important feedback early on. Think about who you can help by expanding your business community. To build your community, check out the new Brand Growth Community Facebook group!

Quotes:

“Our first customers tend to be the people we know.”

“Having a community is what may make or break that path that you’re taking.”

Links:

Visit Brandon’s website at www.brandonbrands.com

Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow

And please leave a rating and review on iTunes!



109. #002 Six Tactics for Building Brands That Matter
https://www.brandonbrands.com/... download (audio/mpeg, 13.21Mb)

Description:

So much of success in business is being able to pull customers toward your product and service. Quite fittingly, there’s a six-step process called P.U.L.L. M.E. that’s essential for figuring out what exactly you need to do to accomplish that. To truly connect with customers and succeed, you need to actively engage with them at every step of the transaction process.

In this mini-episode (minisode, if you will), Brandon explains how you can bring your customers value on a daily basis and breaks down the PULL ME method.

The Finer Details of This Episode:

Personalize: making each customer interaction bespoke and memorable rather than standardized and uniform. Unique: how does your company, firm or product stand out from the crowd? what story can you tell about what you’re putting out in the world? Lead: ensure that your intended audience can actually find you; know where to find them and how to entice them. Like: what are you doing to show your customers that you care about and empathize with them? Meaningful: forging trust and loyalty with customers through shared interests. Exceed: set a standard for what customers can expect from you, and then go above and beyond in delivering it.

Quotes:

“If you talk about branding, it’s more of a pull than a push.”

“Follow up in a way that personalizes the experience and let that customer know that they are important.”

“Meaning is going to come from you guys finding common ground or common shared values.”

Links:

Visit Brandon’s website at www.brandonbrands.com

Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow

And don't forget to leave a rating and review on iTunes! Thanks!



110. #003 Steve Sims | Building a High Profile Brand for Influential People
https://www.brandonbrands.com/... download (audio/mpeg, 34.78Mb)

Description:

Steve Sims is the founder of personal concierge service Bluefish and a speaker who has worked with Richard Branson, Elon Musk and many other rich and influential figures. Forbes has called him “the real life Wizard of Oz,” acting as a kind of Make-a-Wish Foundation for the super rich and providing them with bespoke experiences beyond their wildest dreams. He is also the host of The Art of Making Things Happen podcast and author of Bluefishing: The Art of Making Things Happen.

In this episode, our host Brandon Birkmeyer speaks with Steve about some of the unique services Bluefish provides for its high profile clients. And Steve explains how he turned his little startup into an extremely well-connected business, and discusses which brands he has the greatest faith in.

The Finer Details of This Episode:

What exactly Bluefish does on a daily basis and who its clients are. How does Steve get out the word about Bluefish and what he thinks the problem is with modern communication. Why networking and building relationships have been so essential to Bluefish’s success. The ups and downs Steve endured turning his little branding company into the massive concierge service it is today. Steve’s tips for maintaining relationships with influential people. Weighing the merits of branding vs. selling in the long term. The moments Steve thinks have been the biggest turning points in his career. Which brands Steve is currently obsessed with and which ones he really trusts. What Steve secretly wishes a customer would say about him in a testimonial.

Quotes:

“Never ask a question where someone can answer with a ‘yes’ or ‘no’.”

“I focused on my substance over my shine and that’s what built up my credibility.”

“I created by my own brand by my identity and my values.”

“If you don’t have a client, no matter how pretty your logo is you’re fucked.”

“I try to find growth in whatever I do.”

 

Mentions:

Richard Branson, Elton John, Andrea Bocelli, Journey, Ferrari,

Guest's Brand Shout-outs: Ducati, Suntory Whisky, McIntosh Laboratory, Apple, Starbucks, McDonalds

Brandon’s Brand Shout-outs: Skippy Peanut Butter

 

Guest Links:

Website: www.stevedsims.com

Mobile Text: Text “SIMS” to 345345 for videos, events, and Bluefishing playbook

Book: Bluefishing: The Art of Making Things Happen

Podcast: The Art of Making Things Happen

Instagram: @SteveDSims

Facebook: https://www.facebook.com/SteveDSims

 

Brandon's Links:

Visit Brandon’s website at brandonbrands.com

Join the Brand Growth Community on Facebook at http://bit.ly/brandgrowthnow

And please leave a rating and review on iTunes!



111. #001 Mark Schaefer | The Most Human Brand Wins
https://www.brandonbrands.com/... download (audio/mpeg, 34.12Mb)

Description:

Welcome to the premiere episode of Brands on Brands on Brands, where marketing expert and coach Brandon Birkmeyer chats with other experts in his field about the ins and outs of their industry and what can be done to engage more with customers as society and technology evolve.

Mark Schaefer has been generous enough to grace this show with his presence for its inaugural episode. Mark  is a marketing strategy consultant, keynote speaker, and author of Marketing Rebellion: The Most Human Company Wins. You can read about his thoughts on the profession on the blog {Grow}, or even hear about them on the podcast he hosts, The Marketing Companion.

In this episode, Mark explains how you can make your brand more human and engaging, discusses what you should be doing to forge connections with your customers, and speculates on how we’ll need to adapt branding for the next generation.

The Finer Details of This Episode: 

What inspired Mark to write his newest book and how all of his writing fits into a singular overarching narrative. Why he’s concerned marketing agencies haven’t evolved enough with the times. How Mark’s grandfather inspired him to forge a career in marketing. The benefits of working to find a groove with customers rather vs. trying to change them. A few lessons that marketers and entrepreneurs can take away from Mark’s book right this instant. Is branding or selling more important for a business in the long term? Why Mark respects Glossier founder Emily Weiss and what he thinks other marketers can learn from her.

Quotes:

 “With this power shift, the whole world of marketing has now moved over to our customers.”

 “Our company cultures have not kept up with the pulse of popular culture and our consumers.”

 “I think the best storytelling will make the customer the hero.”

 “I’ve built a platform where people believe in me, they trust me and they listen to me. That’s a great opportunity to create some good in the world.”

 

Mentions:

Chris Savage, Wistia, Giant Spoon, Seth Godin, Michael Preysman, Everlane, Chris Strub, Social Media Marketing World, Glossier, Emily Weiss, Into The Gloss, Bonobos, Yeti, Jet BlueTaco Bell

 

Guest Links:

Website: www.businessesgrow.com

Book: Marketing Rebellion: The Most Human Business Wins

Podcast: The Marketing Companion

Blog: {Grow}

Twitter: @MarkWSchaefer

Facebook: www.facebook.com/mark.schaefer3

 

Brandon's Links:

Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!

Check out this episode!