Podcast Directory
| Podcast title | The Complex Brand
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| http://podcast.agencypja.com | ||
| Description | An open source discussion on the issues affecting the world of B2B advertising and marketing. | |
| Updated | Wed, 12 Mar 2008 03:37:15 +0000 | |
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| Category | Business |
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Episodes |
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1. Episode #3: The Strategic Effectiveness of Planning in BtoB Marketing http://feedproxy.google.com/~r... download (, 0.00Mb) Description: PJA president Phil Johnson discusses the planning process with executive VP and partner Hugh Kennedy. 0:00 Opening 0:25 Introduction 0:51 What is planning 2:17 Why clients should care about planning 2:52 Personas 4:20 Planning as a commodity? 4:46 Some surprising discoveries 5:58 Social media’s influence 7:12 What happens when it works 9:02 Closing Download Episode #3 [ pja-thecomplexbrand03.mp3 9m41s 8.8MB ] |
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2. Episode #2: Video for the Small Screen http://feedproxy.google.com/~r... download (, 0.00Mb) Description: PJA president Phil Johnson discusses the video for the small screen with group account director Janet Carlisle and creative director Aaron DaSilva. 0:00 Introduction 1:13 Distribution Mechanisms 2:11 Creative Opportunities 4:42 Media Opportunities 6:08 Measurement and Tracking 8:43 Advice for Getting Started 9:39 Production Considerations 10:31 Closing Download Episode #2 [ pja-thecomplexbrand02.mp3 11m25s 10.5MB ] |
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3. Episode #1: Social Media http://feedproxy.google.com/~r... download (, 0.00Mb) Description: PJA president Phil Johnson discusses the impact of social media on business-to-business marketing with partner Mike O’Toole. 0:00 Introduction 1:04 Defining Social Media 1:34 Social Media’s Value to B2B 2:41 Integrating Social Media 5:04 First Steps 6:48 Conclusion Download Episode #1 [ pja-thecomplexbrand01.mp3 7m23s 6.8MB ] |
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