Podcast Directory
| Podcast title | Across the Sound New Marketing Podcast
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| http://www.acrossthesound.net/... | ||
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| Updated | Mon, 09 Apr 2012 17:24:08 -0400 | |
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| Category | Business |
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Episodes |
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1. Jaffe Juice #160 - Jaffe and Joel discuss Nike as a Technology company http://feedproxy.google.com/~r... download (, 0.00Mb) Description: Is Nike a Shoe company? An apparel company? A health and fitness lifestyle company? Or a technology company? DigiDay Brian Morrissey's insight and my purchase of a Nike Fuel Band prompts a great discussion about brands, branding and the future of marketing and consumer engagement in a digital world. Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme... |
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2. SUPER (Bowl) Beans http://feedproxy.google.com/~r... download (, 0.00Mb) Description: It's a Super Bowl flavored episode of The Beancast, where host Bob Knorpp is joined by panelists Steve Hall (Adrants), Tedd Aurelius (Martin Agency), Dan Goldgeier (AdPulp) and yours truly to discuss the following marketing topics: Super Bowl run up Admeter Impact Agism in Adland Owning vs Creating Content Ads in Search Results Download or listen here Subscribe to this wonderful podcast series via iTunes here PS I even got the title of the episode named after me as I attempt to validate Life after the 30-second spot to talk about Evol8tion (somewhat successfully) |
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3. Jaffe Juice #159 - Madison, Mountain View and Mitch Joel http://feedproxy.google.com/~r... download (, 0.00Mb) Description: In this episode, Mitch and I discuss my new company, Evol8tion, as well as the intersection of Marketing/Advertising and Technology in the form of Madison Avenue and Mountain View. We also interject some Super Bowl discussion Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter. And be sure to forward this to any brand marketers you think would benefit from the discussion and ultimately give their perspective on the theme at hand. Listen to it LIVE (left click) or download it HERE (right... |
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4. Jaffe Juice #158 - Chatting with Mitch Joel about Ideas, Time and Money http://feedproxy.google.com/~r... download (, 0.00Mb) Description: In this monthly debate, Mitch and I have a meaty conversation about one of the hottest and endless topics in the marketing world: how to correctly value, price and position ideas. It all stems from an article which Scott Montgomery wrote in Ad Age, where he attempted to debunk the myth about how long idea generation takes and on a parallel path, how ideas should be valued and compensated as such. We also open on a brief conversation about blogging, authentic voices and being re-certified. Join the Conversation dammit (it's not a cliche when I coined the term and wrote... |
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5. Jaffe Juice #157 - Chatting with Author Geoff Ramsey about Digital Impact http://feedproxy.google.com/~r... download (, 0.00Mb) Description: I recently sat down with co-founder and CEO of eMarketer, Geoff Ramsey to talk about his new book, Digital Impact. In addition to being an industry veteran, he's also an all round nice guy and friend. It was really great to catch up with an "old timer" about the evolution of the new media space. Buy the book here. @jaffejuice on Twit-tah. Listen to it LIVE (left click) or download it HERE (right click) Subscribe to the show via iTunes here |
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6. Jaffe Juice #156 - Jaffe and Joel discuss #occupywallstreet and its marketing, social media and consumer implications http://feedproxy.google.com/~r... download (, 0.00Mb) Description: In this episode, Mitch and I discuss #occupywallstreet - its consumer behavior insights and learnings for brands and brand marketers. We discuss some of the obvious and less than obvious catalysts or ingredients that have contributed and combined to create - arguably - a force for change and an idea whose time has come. We debate whether #occupywallstreet is just the left's version of #teaparty or something else. We also attempt to isolate government versus big business' role and ultimately responsibility in terms of weighing in, being accountable and taking action. Most interestingly, we chip in our respective marketing POV's... |
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7. Marketing over Juice http://feedproxy.google.com/~r... download (, 0.00Mb) Description: John Wall is one of the good guys. He's also a social media veteran - meaning he's been doing this at least since 2005. In fact, I met John when he was the host of the wonderful, "The M Show". Today, John podcasts with another well known name in marketing podcasting circles, Christopher Penn (host of "The Financial Aid Podcast"). Their show is called "Marketing over Coffee" and it's a pretty popular and really informative show which I recommend you subscribe to. A few weeks back, I was in Boston for a panel at the DMA, led by Beancast host,... |
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8. Discount Beans (Marketing Panel Podcast) http://feedproxy.google.com/~r... download (, 0.00Mb) Description: Latest Beancast marketing podcast is up, where I join host Bob Knorpp, and panelists Tim Malbon, Darrell Whitelaw and Anthony Kalamut to discuss the following topics: The Death of Deals Mobile Shopping or Buying Apple after Jobs Twitter looking for PR Help September 11th Marketing Download or listen here Subscribe to this wonderful podcast series via iTunes here |
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9. Jaffe Juice #155 - Location Based Marketing for Dummies with Authors Aaron Strout and Mike Schneider http://feedproxy.google.com/~r... download (, 0.00Mb) Description: Location Based Marketing or LBM is definitely riding the crest of a wave. The growth of mobile, gaming and loyalty marketing are all converging quickly and explosively. So join me as I chat with authors Aaron Strout and Mike Schneider as we discuss their newly release book, "Location Based Marketing for Dummies". @jaffejuice on Twitter. Listen to it LIVE (left click) or download it here (right click) Subscribe to the show via iTunes here Mega links: The book Amazon Book website Aaron Strout His blog His company His Twitter handle His podcast Mike Schneider His company His blog His Twitter... |
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10. Jaffe Juice #154 - All about size as Jaffe and Joel dish on social media experts, boutiques and behemoths http://feedproxy.google.com/~r... download (, 0.00Mb) Description: In this episode, Mitch and I discuss the oft maligned "social media expert" (12.9 million results on Google!) and make the case for and against the importance of specialization and subject matter expertise versus the "one size fits all" approach of the larger players (agencies). To be sure, there are several key benefits and shortcomings of "one throat to choke" i.e. single point of contact versus the peacock approach. And visa versa. It's less about the size of the agency than it is about making sure: Brands are able to deploy an integrated approach Execution. Execution. Execution to balance all... |
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