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Podcast title	PRobecast
Website URL	http://TechPRGems.com
Description	Topaz Partners' PRobecast, conversation and insights from where traditional and new media PR meet.
Updated	Thu, 09 Feb 2012 13:50:04 GMT
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Category	Marketing
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Episodes
1. PRobecast 135: Voting via Smartphone, Disney and YouTube dea http://topazpartners.hipcast.c... download (audio/mpeg, 4.01Mb) Description: In this episode of PRobecast, Renatta Siewert joins me in talking about the idea of voting via smartphone, Disney and YouTube’s $10M deal and social media not being one-size fits all.
2. PRobecast 132: Blackberry Offering Free Apps, Dr. Pepper Ten http://topazpartners.hipcast.c... download (audio/mpeg, 4.86Mb) Description: In this episode of PRobecast, Renatta Siewert and Caitlin Smith join me in talking about free blackberry apps, Dr. Pepper Ten and Lindsay Lohan’s trouble with the law.
3. PRobecast 131: Misleading Advertising, the Recent Blackberry http://topazpartners.hipcast.c... download (audio/mpeg, 6.76Mb) Description: In this episode of PRobecast, Tony Sapienza, Renatta Siewert, Sam Friedman, and Justin Martell join me in talking about Ford’s and Chrysler’s misleading advertising, the Blackberry outage and Bank of American’s new charges.
4. PRobecast 129: The death of self checkout, Foursquare campai http://topazpartners.hipcast.c... download (audio/mpeg, 5.84Mb) Description: In this episode of PRobecast, Tony Sapienza, Renatta Siewert and Justin Martell join me in talking about how people don’t want the help of tech in grocery stores, Neiman Marcus’ Foursquare campaign and Facebook's changes.
5. PRobecast 128: Abercrombie’s Beef with the Shore, Google’s b http://topazpartners.hipcast.c... download (audio/mpeg, 4.26Mb) Description: In this episode of PRobecast, Renatta Siewert and Justin Martell join me in talking about how Abercrombie & Fitch has asked for the Jersey Shore cast to stop wearing the brand on TV, Google bidding to buy Motorola and the new Amazon iPhone application for college students.
6. PRobecast 125: Shark Week, Intel on Education, Casey Anthony http://topazpartners.hipcast.c... download (audio/mpeg, 2.41Mb) Description: In this episode of PRobecast, Justin Martell and Paula Slotkin join me in talking about the social media tactics behind Shark Week, Intel’s classmate PC and the Casey Anthony verdict.
7. PRobecast 122: Twitter, Coupons being Cool, TV Ratings and W http://topazpartners.hipcast.c... download (audio/mpeg, 2.41Mb) Description: In this episode of PRobecast, Justin Martell joins me in talking about Twitter and Facebook being banned in France, coupons being cool, Twitter TV Ratings and the Weiner scandal.
8. PRobecast 119: Planking, Twitter lawsuits, Two & a Half Men http://topazpartners.hipcast.c... download (audio/mpeg, 4.44Mb) Description: In this episode of PRobecast, Liz O’Donnell, Renatta Siewert and Justin Martell join me in talking about ‘planking,’ Twitter lawsuits, PR and Ashton joining Two & a Half Men.
9. PRobecast 118: YouTube’s On-demand Videos, Local Media and a http://topazpartners.hipcast.c... download (audio/mpeg, 2.01Mb) Description: In this episode of PRobecast, Sarah Thomas and Justin Martell join me in talking about You Tube adding on-demand movies, what ‘local media’ is and the teen that was banned from prom.
10. PRobecast #115: BP, Taco Bell, & landlines http://topazpartners.hipcast.c... download (audio/mpeg, 3.81Mb) Description: In this 115th episode of PRobecast, Topazers Liz O’Donnell and Justin Martell join me in talking about BP’s oil spill one – year anniversary, mobile phones replacing landlines, Taco Bell’s crisis communications strategy, and Apple’s iOS location tracker.
11. PRobecast Special Edition: Sam Whitmore and the Changing tim http://topazpartners.hipcast.c... download (audio/mpeg, 4.42Mb) Description: We had a special guest joining us during this week’s PRobecast – Sam Whitmore, founder and editor of Sam Whitmore’s Media Survey, which provides tech media analysis and consulting to tech PR Pros and media buyers. Along with Sam, Topazers Tony Sapienza and Liz O’Donnell join me for a round table discussion about how PR has changed – from pitching to different social media tactics.
12. PRobecast #114: Southwest’s Woes, Amazon’s Music Service & Y http://topazpartners.hipcast.c... download (audio/mpeg, 2.22Mb) Description: This week during PRobecast episode #114, Topazers Renatta Siewert, Sarah Thomas and Justin Martell join me in talking about Southwest’s cracks in the Boeing 737, Amazon’s launch of their new online music streaming service and YouTube being revamped to offer original news content.
13. PRobecast #113: Funerals, Girl Scouts & ESPN’s new blog http://topazpartners.hipcast.c... download (audio/mpeg, 1.80Mb) Description: Better late than never for PRobecast episode #113! Topazer Renatta Siewert joins me in talking about the technology at funerals, the Girl Scouts accepting credit cards and ESPN’s new corporate blog.
14. PRobecast #112: AT&T, T-Mobile, NYT’s fees & the Nissan Leaf http://topazpartners.hipcast.c... download (audio/mpeg, 4.13Mb) Description: In PRobecast episode #112, Topazers Evan Siff, Renatta Siewert and Justin Martell join me in talking about the AT&T/T-Mobile deal, the NYT’s new pricing and the Nissan Leaf.
15. PRobecast #111: Children’s Digital Media Consumption, The Po http://topazpartners.hipcast.c... download (audio/mpeg, 3.52Mb) Description: In PRobecast episode #111, Topazers Evan Siff, Renatta Siewert and Justin Martell join me in talking about a study on the digital media consumption of children, the power of mom bloggers and LinkedIn’s new aggregator service.
16. PRobecast #110: Charlie Sheen, Recalls, “Unplug” Day, New Al http://topazpartners.hipcast.c... download (audio/mpeg, 4.85Mb) Description: In PRobecast episode #110, Topazers Paula Slotkin, Renatta Siewert, Justin Martell and Evan Siff join me in talking about Charlie Sheen, Johnson & Johnson’s recent recall, National Unplug Day, Google’s new algorithms and location based texts.
17. PRobecast #109: Emotional Detachment, Non-Alcoholic Beer, Pe http://topazpartners.hipcast.c... download (audio/mpeg, 3.37Mb) Description: We have a big group offering up their opinions this week! In PRobecast episode #109, Topazers Renatta Siewert and Justin Martell join me in talking about how technology could be causing psychological damage, a non-alcoholic sports drink, holograms as conference calls and more.
18. PRobecast #108: The End of Cell Towers, New Apple Fees http://topazpartners.hipcast.c... download (audio/mpeg, 4.88Mb) Description: We have a big group offering up their opinions this week! In PRobecast episode #107, Topazers Justin Martell and Evan Siff join me in talking about the possibility of no more cell towers, Delta’s compensation for a dead kitten, Apple charging for new subscriptions and the possibility of a revved up economy.
19. PRobecast #107: Super Bowl ads, Facebook Trademarks http://topazpartners.hipcast.c... download (audio/mpeg, 4.26Mb) Description: Another big group this week! In PRobecast episode #107, Topazers Joanna DiTrapano, Evan Siff, Renatta Siewert and Justin Martell join me in talking about our favorite Super Bowl ads, Facebook trademarking “face,” and mobile applications.
20. PRobecast #106: Cell Phone Towers, Tech Buy Backs http://topazpartners.hipcast.c... download (audio/mpeg, 3.42Mb) Description: We have a big group offering up their opinions this week! In PRobecast episode #106, Topazers Joanna DiTrapano, Evan Siff, Renatta Siewert and - a new addition to the Topaz team - Justin Martell join me in talking about NextG Networks putting a cell phone tower in someone’s yard, retailers buying back gadgets, free in-flight Facebook and Flickr’s PR woes.
21. PRobecast #105: Steve Jobs, Verizon’s iPhone, Starbucks http://topazpartners.hipcast.c... download (audio/mpeg, 3.90Mb) Description: In PRobecast episode #105, Topazers Tony Sapienza, Evan Siff and Renatta Siewert join me in talking about Steve Jobs leaving Apple, Consumers Reports advice on the Verizon iPhone4, Starbucks starting to accept mobile payments and the new GoDaddy.Co girl.
22. PRobecast #104: Apple’s “App Store,” VZ's iPhone... http://topazpartners.hipcast.c... download (audio/mpeg, 2.76Mb) Description: In PRobecast episode #104, Topazers Evan Siff and Renatta Siewert join me in talking about Apple owning “App Store,” Verizon’s iPhone, Amber Alerts on Facebook and Hyper Local Marketing.
23. PRobecast #102: AT&T’s Spectrum Purchase, Fees, GPS Sales http://topazpartners.hipcast.c... download (audio/mpeg, 3.77Mb) Description: In PRobecast episode #102, Topazers Joanna DiTrapano, Evan Siff and Renatta Siewert join me in talking about AT&T’s $2 billion dollar wireless spectrum purchase, restocking and baggage fees, smartphones trumping GPS sales & more.
24. PRobecast #100: Don’t Track Tech, AT&T, Facebook http://topazpartners.hipcast.c... download (audio/mpeg, 3.45Mb) Description: In PRobecast episode #100, Evan Siff joins me in talking about Do Not Track Tech, AT&T, Facebook profiles more.
25. PRobecast #99: Distracted Driving, Google, Kardashian Kard http://topazpartners.hipcast.c... download (audio/mpeg, 4.35Mb) Description: In PRobecast episode #99, Topazers Tony Sapienza, Renatta Siewert and Evan Siff join me in talking about the blocking cell phone use in cars, Google’s possible acquisition the Kardashian Kard and more.
26. PRobecast #98: KFC’s Scholarship Tweet, Movember, PPEmail http://topazpartners.hipcast.c... download (audio/mpeg, 3.32Mb) Description: In PRobecast episode #98, Topazers Paula Slotkin, Renatta Siewert and Evan Siff join me in talking about the KFC’s scholarship tweet, Movember, pay-per-email and more.
27. PRobecast #96: Tracking Employees, EBay Gift Giving, New Ads http://topazpartners.hipcast.c... download (audio/mpeg, 4.37Mb) Description: In PRobecast episode #96, Topazers Amy Krigman and Evan Siff join me in talking about software that tracks employee whereabouts, group buying via EBay and Demi Lovato.
28. PRobecast #95: Four Loko, “Green” Products, Google Privacy http://topazpartners.hipcast.c... download (audio/mpeg, 4.06Mb) Description: In PRobecast episode #95, Topazers Joanna DiTrapano, Renatta Siewert and Evan Siff join me in talking about the recent consequences of Four Loko being drank in excess, Google tightening privacy and Madonna’s fitness club launch.
29. PRobecast #94: Sp.Edition – Sam Whitmore http://topazpartners.hipcast.c... download (audio/mpeg, 2.09Mb) Description: This week we have a special edition of PRobecast which features Sam Whitmore! As you may know, Sam is the founder and editor of Sam Whitmore’s Media Survey, providing tech PR pros with tech media analysis and consulting. Whitmore also hosts a weekly teleconference series featuring prominent tech editors. In this special edition of PRobecast, we ask Sam to answer some questions about PR challenges Topazers have had recently faced.
30. PRobecast #93: Gap, FCC Regs, Caffeine http://topazpartners.hipcast.c... download (audio/mpeg, 4.00Mb) Description: In PRobecast episode #93, Topazers Renatta Siewert and Evan Siff join me, Alison Raymond, in talking about the Gap’s new logo, FCC proposing a rule for wireless providers to alert customers when in danger of nearing overage fees, the caffeine/wi-fi debate and more.
31. PRobecast #92: Verizon, Mobile Fueling Lateness, Randy Moss http://topazpartners.hipcast.c... download (audio/mpeg, 4.88Mb) Description:
32. PRobecast #91: TechCrunch, Texting While Driving http://topazpartners.hipcast.c... download (audio/mpeg, 6.05Mb) Description:
33. PRobecast #90: Twitter Flaw, AT&T, Katy Perry http://topazpartners.hipcast.c... download (audio/mpeg, 3.78Mb) Description: PRobecast episode #90 features Alison Raymond, Joanna DiTrapano, Renatta Siewert, Paula Slotkin and Evan Siff talking about the recent twitter security flaw, AT&T’s dead zones in the Bay area, companies texting their customers/fans, etc.
34. PRobecast #89: Babies, Eavesdropping & Google Creeps http://topazpartners.hipcast.c... download (audio/mpeg, 4.00Mb) Description: PRobecast episode #89 features Alison Raymond, Joanna DiTrapano and Evan Siff talking about screaming children, PR, messaging and Google creeps.
35. PRobecast #88: NPR’s new sites, HP/Oracle battle & More! http://topazpartners.hipcast.c... download (audio/mpeg, 3.23Mb) Description: In PRobecast episode #88, Alison Raymond, Renatta Siewert, Joanna DiTrapano and Evan Siff talk the travel industry and its use of social media, NPR’s hyperlocal sites, the HP/Oracle battle and Lady Gaga’s meat controversy.
36. PRobecast #87: PR Skills, Tech in Relationships and More! http://topazpartners.hipcast.c... download (audio/mpeg, 3.21Mb) Description: In this week’s loosely edited PRobecast, Alison Raymond, Sarah Thomas and Renatta Siewert talk about social media, must haves for PR professionals, technology as a 3rd party and more.
37. PRobecast #85: Social Media, Dislike Button, Buick and more http://topazpartners.hipcast.c... download (audio/mpeg, 3.53Mb) Description: This week’s PRobecast, Alison Raymond, Amy Krigman, Ann Dalrymple and Renatta Siewert talk the evolution of social media and what’s to come, facebook’s “dislike button,” Buick’s new image and more.
38. PRobecast #84: Flipboard, Twitter, Wyclef http://www.topazpartners.com download (text/html, 0.00Mb) Description: This week’s PRobecast, Alison Raymond, Mike Sapienza and Tony Sapienza talk why companies need to connect with their PR agencies right away, the Flipboard app, and much more.
39. PRobecast #82: Twitter, Communities, Mobile Tech http://topazpartners.hipcast.c... download (audio/mpeg, 2.96Mb) Description: In this episode, Alison Raymond, Joanna DiTrapano, Tony Sapienza and Renatta Siewert talk about if marketers are using twitter effectively, how the iPad could help researchers, if mobile is saving the world and more!
40. PRobecast #81 http://topazpartners.hipcast.c... download (audio/mpeg, 1.23Mb) Description: In this PRobecast episode, Alison Raymond, Renatta Siewert and Malinda Singh talk why PR firms need to be one-stop shops, the end of single-fee broadband, email stress and the value of social media.
41. PRobecast #80: Social Media, Scott Brown, Mommy Bloggers http://topazpartners.hipcast.c... download (audio/mpeg, 4.31Mb) Description: There was a big group participating in this week’s PRobecast! In this episode, Alison Raymond, Paula Slotkin, Amy Krigman, Wendie Larkin, Renatta Sierwert, Mike Sapienza and Joanna DiTrapano talk social media, cell phone usage on planes, Scott Brown, the influence of Mommy bloggers and more!
42. PRobecast Episode #79: Mobile, Google, Location-based http://topazpartners.hipcast.c... download (audio/mpeg, 3.27Mb) Description: This episode of PRobecast, Topazers - Alison Raymond, Tony Sapienza, Joanna DiTrapano and Amy Krigman - discuss the flawed antenna in the iPhone 4, Microsoft dumping the KIN, potential Facebook rivals, our thoughts on location-based services and more.
43. PRobecast: Sam Whitmore on Media and Innovation http://topazpartners.hipcast.c... download (audio/mpeg, 4.10Mb) Description: Sam Whitmore is concerned that the word "innovative" may be overused by PR executives, but he still thinks that real, genuine innovation is happening now in the technology world -- and in the newsroom. Sam is the founder and editor of Sam Whitmore's Media Survey, and is widely known as an authority when it comes to analyzing the tech media landscape -- and predicting what's next. A former media columnist for Forbes.com, Sam spent 14 years at Ziff-Davis Publishing, 12 at PC Week as a reporter, editor, columnist and editor-in-chief. In the latest Topaz Partners PRobecast podcast, Sam sits down with Topaz Partners Co-Founder Tony Sapienza for a wide-ranging interview about the intersection of tech pr and tech media in this era of rapid and continuous change.
44. Transforming PR in an Era of Media Consolidation http://topazpartners.hipcast.c... download (audio/mpeg, 1.80Mb) Description: Media consolidation is not a new concept but is still making a huge impact on the face of media and the way we as PR professionals do business. Recently, some folks here at Topaz got together to discuss this trend and what it means for the PR world – how we’re finding different ways to penetrate key publications as new opportunities arise and how to keep the wheel of content spinning. Take a listen and let us know what you think! How have you seen the media change, what are you doing to keep your content flowing?
45. PRobecast Episode #77: Jaw Branding http://topazpartners.hipcast.c... download (audio/mpeg, 10.52Mb) Description: When it comes to marketing and branding, the conventional wisdom is that the “elevator pitch” is a must-have. You should be able to boil down what your company does in 30 seconds, the length of an average elevator ride. Marketing consultant Steven Melanson is a contrarian. He says the elevator pitch is misguided -- that it’s too long and overlooks a key branding objective: differentiating you from your competition. Steven is President of Melanson Consulting, a "verbal branding development and instruction company." He is also the author of Jaw Branding™, a book and audio CD "that describes the verbal gap in the branding services marketplace, Jaw Branding™ philosophies for verbal interactions, the relationship to memory and psychology, its superiority to traditional sales or communications approaches for revenue generation, and the implications of verbal branding for organizational culture." Steven joined Topazers Glen Zimmerman, Anne Dalyrymple, and Wendie Larkin for a special episode of PRobecast, which you can listen to in this podcast.
46. PRobecast #76 - The No Politics Show http://topazpartners.hipcast.c... download (audio/mpeg, 7.83Mb) Description: In this long-awaited episode of PRobecast, Tim Allik, Anne Dalrymple, and Glen Zimmerman manage to completely avoid what may be the most historic presidential election in history and talk PR, journalism and social media, pure and simple: 1. The Christian Science Monitor goes to a web-centric delivery and distribution model and we like it. Private ownership has distinct advantages in the media world. 2. WBUR, Boston's NPR news station, uses Twitter to set up live meetings in the studio with its listeners, and we like that too! 3. This tech economy isn't like the one we experienced in 2001, thank goodness. We talk about how it's different this time. 4. Social media and productivity is once again on the agenda. How we've already been faced with a "distraction challenge" with email, and what we should have learned from it. Subscribe to PRobecast via RSS here: PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is by Boston area bandBlizzard of '78
47. PRobecast #75: Identity, Web 2.0 and the About Us Page http://topazpartners.hipcast.c... download (audio/mpeg, 29.60Mb) Description: Welcome to episode #75 of PRobecast, Topaz Partners’ occasionally weekly podcast exploring the latest developments in the world of social media and public relations! Todd Van Hoosear is joined by Wendie Larkin, Glen Zimmerman, Tim Allik, Ann Dalrymple, Joanna DiTrapano, Katelyn D'Eramo and Malinda Singh to chat about: 1. It’s the economy, stupid! The major indices were hurting this week. Will Web 2.0 save us? 2. Did you Tweet about the debate? Is mixing politics, business and technology a good idea? Do Democrats own the social media space? Are new online polls accurate because of this? 3. Does your entire online social network know your birthday? Your pets’ name? Your mother’s maiden name? They might be able to assume your identity! 4. Does citizen journalism work? It didn’t for Apple. 5. Should the About Us page be banned? 6. What's next for Todd? You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2410. Or leave a comment on our blog! PRobecast’s opening music is "Junk In A" by Pat Zelenka, available on the Podsafe Music Network. Our closing music is "Show Me" off of The Blizzard Of 78's self-titled album, available on iTunes or on CD from their site.
48. PRobecast #74: Friends, Twitter and Politics http://topazpartners.hipcast.c... download (audio/mpeg, 12.97Mb) Description: Welcome to episode #74 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations! Todd Van Hoosear is joined by Wendie Larkin, Glen Zimmerman, Tim Allik and Ann Dalrymple to chat about: 1. 6 reasons why we can't be friends 2. Executives who Tweet (and the PR people behind them) 3. How to kick your content up a notch (and how not to Tweet) 4. Monitter.com 5. Two stats you need to know 6. The election: Tweeting politics, scoring the debate, hosting your own debate party, and remixing the debate
49. PRobecast #73: Elections, Propoganda and PR http://topazpartners.hipcast.c... download (audio/mpeg, 8.66Mb) Description: Welcome to episode #73 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations! Rob Capra is joined by Todd Van Hoosear, Wendie Larkin, Tim Allik and Ann Dalrymple to chat about: 1. Current TV to broadcast `tweets' during debates 2. SoMe Election 08 3. Are bloggers "media?" 4. Is PR propoganda? 5. Why can't PR still get it right? 6. Fostering entrepreneurship and driving innovation 7. It's okay to go negative!
50. PRobecast #72: Obama, Streisand and the risk of transparency http://topazpartners.hipcast.c... download (audio/mpeg, 9.51Mb) Description: Welcome to episode #72 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations! Rob Capra is joined by Todd Van Hoosear, Wendie Larkin and Ann Dalrymple to chat about: 1. Obama needed to score big at the DNC. Biden flopped. How did Obama do? 2. Giving up: it's not just for wimps anymore. Why companies like Circuit City and AMC should just give up control, unlike Babs. 3. Disclosure: Did it help or hurt the Social Media Group and Livingston Communications? We all agree that disclosing the break-up was the right thing to do, but could they have avoided all the publicity, positive and negative, if they'd waited until they were done with the due diligence before announcing the merger?
51. PRobecast Episode #71 - Top Ten PR Myths http://topazpartners.hipcast.c... download (audio/mpeg, 7.52Mb) Description: In these dog days of August, Tim Allik and Rob Capra take a shot at being PR contrarians in this special edition of PRobecast, with the latest, greatest Top Ten PR Myths. They are: 1. Social Media is new 2. The phone is worthless 3. Email is useless 4. Print outlets are dead and insignificant 5. The press release doesn’t matter 6. Live Tweeting at conferences is worthwhile 7. Social media increases PR productivity 8. The ability to multi-task is key to any PR project 9. CEOs typically give great media interviews 10. Reporters hate PR flaks more than ever Don’t agree? Write a comment and let us know why.
52. PRobecast Episode #70 http://topazpartners.hipcast.c... download (audio/mpeg, 7.20Mb) Description: This week on PRobecast, Tim Allik, Wendie Larkin, and Glen Zimmerman discuss: How uncool is Cuil? The new search engine launched with the best buzz money could buy but landed with a thud. The PR lesson learned? Great PR just isn't enough. Corporate blog relations. Friday's New York Times covers the trials and tribulations of blogger Brandon Dilbeck, who gribes about Comcast on his blog - and then complains when the company emails him to ask if they can do anything to work things out. Earth to Brandon, you can't have it both ways. If you want to keep your thoughts to yourself keep a personal diary. Otherwise, prepare to engage. And kudos to Comcast for reaching out. Help a Reporter Out. At www.helpareporter.com, Peter Shankman's effort to distribute reporters' request for sources is taking the PR world by storm, with 20,000 subscribers to the service in just a few months. Are the folks at Profnet quaking in their boots? They probably should be, because HARO is free. D'oh! Our panelists float and consider a related idea: Could PR folks create a aggregated list of PR pitches (protecting embargoes and anonymity, of course) that could then be distributed on a regular basis to reporters? What do you think? Is the press release dead? Before you start yawning in the face of the age-old question, consider our experience at Topaz with our client Language Weaver, a leader in statistical machine translation. We distributed a press release that linked to a podcast with one of the company's founders. The release itself was interesting enough for famed inventor and futurist Ray Kurzweil to link to it from his website, www.kurzweilai.net. The one element missing from this equation? A reporter.
53. PRobecast B2B Special #1: John Cass http://topazpartners.hipcast.c... download (audio/mpeg, 11.57Mb) Description: There are lots of good examples of B2C social media successes out there (you have to dig, but they're out there). But try looking for B2B examples. They're few and far between. We're trying to put an end to that. We're therefore launching a PRobecast series that will highlight the B2B social media examples and (hopefully) successes. Our first guest of the series is John Cass (http://pr.typepad.com/pr_communications/), SNCR founding fellow (http://sncr.org/2008/01/15/sncr-founding-fellows-advisory-board-members/) and online community manager at Forrester Research. I had a chance to meet up with John at Podcamp Boston 3 this weekend. John shared some excellent B2C examples at the June Social Media Club Boston event (http://techprgems.com/2008/06/social-media-in-the-enterprise/), but these weren't really focused on B2B. So today, John and I talked about a few B2B social media examples, including: * Scuderi Group (http://www.brightcove.tv/title.jsp?title=1352562216&channel=1156873648) * Emerson Process Management (http://www.scoutblogging.com/success_study/blogger_interviews/emerson_process_management_deb.html) * Indium Corporation (http://www.scoutblogging.com/success_study/blogger_interviews/indium_corporation_rick_short.html) Do you have examples of B2B social media success you'd like to share? Drop us a line! We'll have you on the next installment!
54. PRobecast #69: Google, National Public Radio and swearing http://topazpartners.hipcast.c... download (audio/mpeg, 12.15Mb) Description: Todd Van Hoosear is joined by Rob Capra and Stephanie Shultis for this week's PRobecast, number 69! This week's topics: 1. THE NEW YORKER CARTOON SCANDAL http://www.bloggernews.net/116786 2. BUMPER STICKERS AND FACEBOOK GROUPS http://www.observer.com/2008/media/while-were-it-times-reporters-should-leave-out-facebook-preferences-too 3 SWEARING ON THE JOB http://techprgems.com/2008/07/dont-like-swearing-gfy/ 4 GOOGLE: LAMENTS THE DECLINE OF NEWSPAPERS WHILE IT CUTS DOWN ON ADVERTISING http://www.twistimage.com/blog/archives/google-not-optimistic-about-the-future-of-newspapers/ http://bits.blogs.nytimes.com/2008/07/17/google-deliberately-sells-fewer-ads-and-may-have-gone-too-far/ 5. NPR OPENS UP http://www.npr.org/api/widgets.php 6. HAVE FUN AT PODCAMP BOSTON THIS WEEKEND. WE’LL SEE YOU THERE! http://www.podcampboston.org/ PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” by our own Rob Capra. We’ll be back next week—see you then!
55. PRobecast Musical Interlude 2 http://topazpartners.hipcast.c... download (audio/mpeg, 13.02Mb) Description: Happy 4th of July, Canada Day, etc. Since there's nobody left around here but me, it's time for another musical interlude. As with the last time, all this music is available on the Podsafe Music Network (http://music.podshow.com/). Our first artist is Michael W. Burgess performing "The Broken Promise." He's followed by Lauren Zettler's "Over My Head" and Matt Stevens' "Dolls House."
56. PRobecast #68: Gloucester, Bad PR Jobs and Pay Gaps http://topazpartners.hipcast.c... download (audio/mpeg, 14.30Mb) Description: Rob Capra is joined by Chia Hsuan-Wu, Wendie Larkin, Stephanie Shultis, Katelyn D’Eramo, Malinda Singh and Todd Van Hoosear. Our topics this week: 1. GLOUCESTER HIGH – The not so perfect storm http://medianation.blogspot.com/2008/06/in-gloucester-murky-clarification.html 2. COMMUNICATIONS VERSUS PR – (Rob) 3. EIGHT MOST CHALLENGING JOBS IN PR – http://www.ereleases.com/pr/pr-Eight-Worst-Jobs.html 4. PR GENDER PAY GAP – http://prstudies.typepad.com/weblog/2008/06/womens-pay-in-p.html 5. WHO’S MORE TRUSTWORTY, BLOGGERS OR TRADITIONAL MEDIA? http://blog.bitepr.com/2008/06/whos-more-trust.html 6. PR TOOL OF THE WEEK – TWINGLY http://www.twingly.com/ As always, please send your feedback to our email address: probecast@topazpartners.com. You can also call your feedback into 781-404-2409, or leave a comment on our blog at techprgems.com. PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music is “Chase Me On A Bike” by our own Rob Capra. We’ll be back next week—see you then!
57. PRobecast #67: The A.P., Ownership and Measurement http://topazpartners.hipcast.c... download (audio/mpeg, 23.20Mb) Description: Hello and welcome to episode #67 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations! Todd Van Hoosear is joined by Amy Krigman, Stephanie Shultis, Wendie Larkin, Chia-Hsuan Wu and Rob Capra. Please send your feedback to our NEW email address: probecast@topazpartners.com. You can also call your feedback into 781-404-2409, or leave a comment on our blog at techprgems.com. 1. THE A.P. CRACKS DOWN ON BLOGGERS The A.P. “has seen the enemy, and it is blogs”. It issued takedown orders to the Drudge Retort for including quotes of AP content. Is YOUR blog next? 2. WHO OWNS SOCIAL MEDIA? Jeremiah Owyang is putting together a series of social media FAQs, and yesterday he asked “who owns social media?” It’s a VERY good question. 3. MEASUREMENT Poor K.D. It seems that ‘ad equivalency” just won’t die. Why? 4. THE CAMPAIGNS EMBRACE SOCIAL NETWORKING On Tuesday, Obama hit the 1 million supporter mark on Facebook. McCain is putting videogames and videos up on his site. People are competing to get seats on campaign buses. What’s next for the campaigns? 5. For more on the A.P. story, Twitter and Twebinars, check out this week’s Media Bullseye Radio with yours truly as a guest. PRobecast’s opening music is “Junk In A” by Pat Zelenka, available on the Podsafe Music Network. Our closing music was composed by our own Rob Capra. We’ll be back next week—see you then!
58. PRobecast #66: Tweeple, Spam and MySpace's Facebooklift http://topazpartners.hipcast.c... download (audio/mpeg, 8.52Mb) Description: Hello and welcome to episode #66 of PRobecast, Topaz Partners' weekly podcast exploring the latest developments in the world of social media and public relations! Todd Van Hoosear is joined by a crack panel of account executives and coordinators, including Joanna DiTrapano, Malinda Singh, Katelyn D'Eramo, Chia-Hsuan Wu and Stephanie Shultis. 1. TWEEPLE RULE. What's YOUR favorite word, technological or event mashup? 2. SPAMIVERSARY. Can you believe it's been 30 years? 3. SOCIAL MEDIA AND THE ENTERPRISE. A recap of Enterprise 2.0 and the Boston Social Media Club Enterprise events. 4. MYSPACE GETS A FACEBOOKLIFT. 5. RIP TIM RUSSERT. You can send your feedback to probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our blog! PRobecast's opening music is "Junk In A" by Pat Zelenka, available on the Podsafe Music Network. Our closing music was composed by our own Rob Capra.
59. PRobecast #65: Scottygate, Popcorn & Summer Reading http://topazpartners.hipcast.c... download (audio/mpeg, 9.06Mb) Description: Hello and welcome to episode #65 of PRobecast, Topaz Partners’ weekly podcast exploring the latest developments in the world of social media and public relations! Todd Van Hoosearis joined by Tony Sapienza, Wendy Larkin, Glen Zimmerman and Ann Dalrymple. Feel free to send your feedback to our NEW email address: probecast@topazpartners.com. You can also call your feedback into 781-404-2409. Or leave a comment on our new blog! 1. SCOTTYGATE: CBS News’ Legal Analyst Andrew Cohen blasted the PR profession, but is the legal profession any better? http://www.cbsnews.com/stories/2008/06/01/sunday/main4142947.shtml 2. POPCORN AND CELLPHONES. Scary, but is it true? And what should Orville Redenbacher and CTIA do about it? http://www.whatsnextblog.com/archives/2008/06/this_is_your_brain_on_cellphone.asp 3. PRESS RELEASE GRADER David Meerman Scott called our attention to HubSpot’s new Press Release Grader http://www.webinknow.com/2008/05/grade-your-pres.html 4. Are technology companies losing their edge? 5. SWEAT THE SMALL STUFF Lessons for PR folks from eWeek’s Joe Wilcox on why you shouldn't try to hide information. http://www.microsoft-watch.com/content/desktop_mobile/nettop_puts_xp_below.html?kc=MWRSS02129TX1K0000535 6. Have you gotten in line for your iPhone yet? Do you like Apple? Do you like how Apple markets its products? 7. SUMMER READING SUGGESTIONS Ours include: * Tom Perkins (of Kleiner Perkins), Valley Boy * K.D. Paine, “Measuring Public Relationships” * Josh Bernoff, “Groundswell” – at least for the case studies * Don Tapscott’s and Anthony D. Williams’ “Wikinomics” * A couple of USA Today reporters got together to write “Zero Day Threat”, a real-life book about cybercrime that reads like a novel. * I guess we have to add Scott McClellan’s book too… 8. WHAT TO DO NEXT WEEK Enterprise 2.0 is next week, and with it is their Enterprise 2 DOT OPEN show. Also, LP&P is hosting this month’s Social Media Club Boston event on enterprise social media case studies. http://www.enterprise2conf.com/conference/by-day.php http://socialmediaboston.org/
60. Probecast Interlude http://topazpartners.hipcast.c... download (audio/mpeg, 10.37Mb) Description: A musical interlude for you, courtest of PRobecast and the Podsafe Music Network (http://music.podshow.com/). We'll be back on Friday with a new edition of PRobecast!
61. PRobecast 64: PR: Where are the men at? http://topazpartners.hipcast.c... download (audio/mpeg, 21.84Mb) Description: Welcome to the PRobecast, Episode 64 of Topaz Partners' weekly PR-related podcast. Adam Zand, Tim Allik, Tony Sapienza and Ann Dalrymple 1. Study: Men Missing in PR or Women doing it for themselves? Kent State Prof in MediaBullsye 2. Did Dove's "Real Beauty" campaign really need a touch up? BusinessWeek blog and Advertising Age "weigh" in. Topaz prefers parody of Lardo makeover 3. Disasters in China, Myanmar and New Orleans. Do governments make or prevent the news? Do media consumers move on to the latest sorrow? 4. Spygate is over!!! (please). Jon Tomase tries to clarify and ESPN and Senator Specter are still a bad joke (Patriots bias at PRobecast?) 5. Where was Topaz this week? AMA Boston does "How Consumers Control the Conversation about Your Brand with Web 2.0" with Steve Mulder of Molecular. Did Chris Penn take your photo at POPSignal Boston? 6. Things to do this weekend - Bet Gayego in the Preakness since our fav horse, Tank is at Hunter Pace in Ipswich. Go to the Red Sox with Topaz softball ringer - Ben Weiss Comment: email bmoc@topazpartners.com, call 781-404-2409 Opening Music: "Junk In A" by Pat Zelenka, available on the Podsafe Music Network and closing music is by Topazer Rob Capra.
62. PRobecast 63: Shrinking Newsrooms, PR Spammers and Wikis http://topazpartners.hipcast.c... download (audio/mpeg, 30.37Mb) Description: Welcome to the PRobecast, Episode 63 of Topaz Partners' weekly PR-related podcast. Todd Van Hoosear, Tim Allik, Wendie Larki and Glen Zimmerman discuss: 1. Sales are up at the WSJ and USA Today 2. While newsrooms are shrinking 3. What are the implications for the future of journalism? 4. Social networking: MySpace vs. Facebook vs. LinkedIn 5. Plug for Peter Shankman's Help a Reporter Out service 6. Wikipedia, user-generated content and libel: are you at risk? 7. The PR Spam Blacklist: Topaz has stayed off the list (so far), but lots of good agencies are on it: how to fix the problems 8. Things to do. Comment: email bmoc@topazpartners.com, call 781-404-2409 MP3 File You can subscribe to PRobecast via Podcast Ready -- or iTunes. Or simply use the RSS link here: Opening Music: "Junk In A" by Pat Zelenka, available on the Podsafe Music Network and closing music is by Topazer Rob Capra. Technorati Tags: PR, publicrelations, topazpartners, probecast, WSJ, USA Today, BostonGlobe, PRSpam, spam, wikipedia, blacklists, journalism, content
63. PRobecast 62: Controlling spokespeople, PodCamp NYC & mor http://topazpartners.hipcast.c... download (audio/mpeg, 28.57Mb) Description: Welcome to the PRobecast, Episode 62 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik, Rob Capra, Adam Zand and Todd Van Hoosear discuss: 1. Controlling spokespeople: what do you do with your Rev. Wright? 2. What we did last wek: PodCamp NYC and Social Media Breakfast 7, "Hiring in a Web 2.0" (with a discussion of Adam's rockin' sports goggles) 3. Jesse Blaze Snider update: a little blatant plug for our current favorite PR project for client TalkShoe 4. Doug's kvetching about being left out of a Boston Business Journal article on Twitter is cut off by Adam's boasting about being included in an article about BlackBerries in the same publication. Then, the discussion devolves into an entertaining reprise of the mobile devices in meetings argument. 5. Things to do this weekend: Walk for Hunger in Boston, plus our annual Kentucky Derby picks. Comment: email bmoc@topazpartners.com, call 781-404-2436 Intro Music: "Junk in A" by Pat Zelenka & Mike Jackson, from the Podsafe Music Network Outro music: "Sweet July" by PodSafe artist and PodCamp mainstay Natalie Gelman
64. PRobecast 60: Fixed Mix Version http://topazpartners.hipcast.c... download (audio/mpeg, 24.27Mb) Description: Welcome to the PRobecast, Episode 60 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik, Adam Zand and Rob Capra discuss: 1. Marshall Kirkpatrick of ReadWriteWeb offers a novel way to pitch: via RSS. 2. My Data is Your Data. Is there a way to protect your data or privacy in the Web 2.0 world? Also, Facebook Beacon lawsuit gets to court. 3. J.K. Rowling defending her brand or holding it too closely? Copyright infringement lawsuit vs. the publisher of the "Harry Potter Lexicon." 4. A discussion of the PR issues surrounding the Pope's last-minute addition of a Boston visit to his American tour. 5. A recap of the Mass Technology Leadership Council's latest event on global business 6. What to do this weekend: Follow former CSNY drummer Dallas Taylor on Twitter and get his new album; Join "Cradle of Rock" contestant Jesse Snyder on Talkshoe (a Topaz client) Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pat Zelenka & Mike Jackson, from the Podsafe Music Network Outro: "Baby It's You" by the Taylor Neely Band, available at www.dallastaylorband.com
65. PRobecast 59: The Two-Word Pitch http://topazpartners.hipcast.c... download (audio/mpeg, 32.07Mb) Description: Welcome to the PRobecast, Episode 59 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Todd Van Hoosear discuss: 1. Mark Penn ousted as Clinton's chief campaign strategist: PR conflict of interest involved? 2. American Airlines Pilots Union directs disgruntled passengers to www.tellyouraastory.com 3. Events recap! CTIA Wireless, MIT Communications Forum (Adam crashes the MIT Media Lab), BusinessWire breakfast on investor relations 4. Shel Holtz responds to our topic on paid seminars vs. free content 5. Flickr adds video and the members are revolting! iJustine is not revolting, however 6. New standard to beat: the two-word pitch 7. What to do this weekend: judging the Bell Ringers, Lez Zeppelin, "Rotary Club" and Beta House party Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pat Zelenka & Mike Jackson, from the Podsafe Music Network
66. PRobecast #58: Analyst Talks and Hawks http://topazpartners.hipcast.c... download (audio/mpeg, 22.35Mb) Description: Welcome to the PRobecast, Episode 58 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Rob Capra discuss: 1. Forrester on how to do a first-time analyst briefing 2. PR Week and PR Newswire survey on state of the media and PR 3. Shel we apologize? 4. April Fool's Roundup: and should you put out a real press release on April 1? 5. Second Life: Avatars invade Congress 6. Meetings without laptops 7. Red Hawk attacks A-Rod at Fenway 8. What to do this weekend: rickroll the Mets, Charity soccer, and Curious Rob goes to the Symphony Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pat Zelenka & Mike Jackson, from the Podsafe Music Network
67. PRobecast #57: Giving It Away http://topazpartners.hipcast.c... download (audio/mpeg, 17.88Mb) Description: Welcome to the PRobecast, Episode 57 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Tim Allik discuss: 1. CNET lays off 10% of workforce... 2. ...leading into a discussion of the state of the newspaper business 3. The New York Times' David Pogue talks social media 4. "Tips of the Trade" - what, and how much, of our expertise should we give for free? Included, discussions of SEO at Social Media Club and Shel Hotz and Ragan Communications 5. What to do this weekend: more NCAA hoops, baseball opens, and CTIA next week! Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pat Zelenka & Mike Jackson, from the Podsafe Music Network
68. PRobecast #56: Something's Fishy http://topazpartners.hipcast.c... download (audio/mpeg, 27.74Mb) Description: Welcome to the PRobecast, Episode 56 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Sandy Kalik, Rob Capra and Todd Van Hoosear (on sports) discuss: 1. Trust your fish? Gorton deals with a tampering crisis 2. Five years in Iraq: a discussion of the PR issues 3. Adam recounts a Mass TLC session on presence and presentations 4. We actually say something nice about the Yankees, as they visit Virginia Tech, and the Red Sox stand up for their coaches 5. Starbucks gets into online communities, amid their stock woes 6. Coming on the blog: Susan Koutalakis' interview with Adweek's Brian Morrissey about his use of Facebook and Twitter 7. What to do this weekend: Purim, Easter, and next Thursday, PRSA Boston's event on War Zone PR. Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pat Zelenka & Mike Jackson, from the Podsafe Music Network
69. PRobecast #55: Watch your mouth http://topazpartners.hipcast.c... download (audio/mpeg, 28.42Mb) Description: Welcome to the PRobecast, Episode 55 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Rob Capra, Sandy Kalik and Tim Allik discuss: 1. A Recap of the recent Social Media Club Boston meeting on SEO. 2. The SXSW Interactive Sarah Lacy/Mark Zuckerberg flapdoodle, lading to a renewal of the live-blogging/twittering debate 3. Why stalking might be a bad theme for a branding or PR campaign 4. "Off the Record." Does it exist? 5. Gov. Spitzer's PR woes 6. A discussion on profanity in the workplace 7. What to do this weekend Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pat Zelenka & Mike Jackson, from the Podsafe Music Network Outro music bt Rob Capra
70. PRobecast #54: Twitter press conferences http://topazpartners.hipcast.c... download (audio/mpeg, 24.22Mb) Description: Welcome to the PRobecast, Episode 54 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand, Rob Capra and Todd Van Hoosear discuss: 1. A Twitter press conference? 2. Should a PR agency blog about its clients? 3. The Social Media Release gets IABC backing, and comes under fire 4. A few words about Edelman's "Authentic" announcement 5. Oprah's webcast event 6. Baseball goes Social? The St. Louis Cardinals let their fans in on the scouting program. Plus a program that uses fantasy baseball to teach elementary school math. 7. Brian Morrissey of AdWeek-- another journalist on Twitter and Facebook 8. what to do this weekend. Judging children; comedy and hip-hop in Boston; next week, the next Social Media club Boston event, "The Search for Social Media Success," March 13. 9. A nerd's eulogy for Gary Gygax, creator of Dungeons and Dragons Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pat Zelenka & Mike Jackson, from the Podsafe Music Network Outro music: "Thank you Gary Gygax" by Uncle Monster Face
71. PRobecast #53: Goin' Coastal http://topazpartners.hipcast.c... download (audio/mpeg, 24.22Mb) Description: Welcome to the PRobecast, Episode 53 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Todd Van Hoosear discuss: 1. Coastal PR: does location matter when picking a PR agency? 2. Embargos: Some recent whining by TechCrunch's Michael Arrington over a BusinessWeek broken Embargo prompts a discussion of the state of that venerable PR practice 3. Blog Collectives: Does the end of MyKinda bring blog business models into question? 4. Is PR Recession Proof? Discussion of a recent PR Week article 5. Bush and the Red Sox: Some good PR for the beleaguered President 6. A tale of two Princes. A fake prince on Facebook and areal prince in Afghanistan 7. Victoria's Secret rethinks its branding. The three guys hosting this week's PRobecast spend way too much time on this topic 8. What to do this weekend: Nothing. It's March Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pete Zelenka & Mike Jackson, from Podsafe Music Network
72. PRobecast #52 http://topazpartners.hipcast.c... download (audio/mpeg, 24.20Mb) Description: Welcome to the PRobecast, Episode 52 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Glen Zimmerman: 1. A CNN producer-- fired for blogging? 2. BusinessWeek updates it corporate blogging -- excuse me, social media-- article from 2005 3. BootB puts ad creative up to bid-- could this work for PR? 4. Dealing with negative blog posts and nuking jargon 5. What to do this weekend; shovel snow and pick the Oscars Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pete Zelenka & Mike Jackson, from Podsafe Music Network
73. PRobecast #51: Suffering From Evil Tidal Wave of Hillary Vid http://topazpartners.hipcast.c... download (audio/mpeg, 23.20Mb) Description: Welcome to the PRobecast, Episode 51 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Todd Van Hoosear, Todd Van Hoosear and Tim Allik discuss: 1. A quick recap of Boston's social Media Breakfast 5; "How Twitter Changed My Life," and Twitter hits the books 2. Wired's Bruce Sterling unloads on PR: Fair or not? 3. Cringe-inducing pro-Hillary Clinton music video goes viral 4. Medill Journalism school has trouble sourcing quotes 5. Newspapers roundup: New York times layoffs and no link-love (no links, period) from USA Today 6. Naked Justice? Naked Cowboy sues naked M&M. 7. Stock pick of the week and what to do this weekend; celebrate the end of the writers' strike Comment: email bmoc@topazpartners.com, call 781-404-2419 Intro Music: "Junk in A" by Pete Zelenka & Mike Jackson, from Podsafe Music Network
74. PRobecast #50: The Big 5-0! http://topazpartners.hipcast.c... download (audio/mpeg, 22.66Mb) Description: Welcome to the PRobecast, Episode 50 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Todd Van Hoosear, Sandy Kalik and Tim Allik discuss: 1. Out landmark 50th episode, complete with new music and a shoutout from Marketing Over Coffee 2. Podcasting numbers up, according to eMarketer 3. Social Media News Release running into Google snags? 4. A look back at the recent Social Media Club Boston event on social media and politics 5. Virtual worlds and terrorism? 6. Jimmy Kimmel, Sarah silvermna, Matt Damon, and Snapple. 7. The Industry Standard returns from the sorta-dead...sorta. 8. What to do this weekend; Pro Bowl? I don't think so. Comment: email bmoc@topazpartners.com, call 781-404-2419
75. PRobecast #49 http://topazpartners.hipcast.c... download (audio/mpeg, 6.77Mb) Description: Welcome to the PRobecast, Episode 49 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Todd Van Hoosear, Adam Zand, Sandy Kalik and Rob Capra discuss: 1. Microsoft wants to buy Yahoo! Implications? 2. U.S. Library of Congress adds photo collection to Flickr for public use-- and tagging 3. PR agencies taking credit for all placements-- is that really necessary? (via Bad Pitch Blog) 4. Effectiveness of Super Bowl Ads 5. Goredforwomen.org 6. What to do this weekend: Super Bowl, get ready to vote, and Social Media Club Boston next Thursday... plus, looking forward to episode 50! Comment: email bmoc@topazpartners.com, call 781-404-2419
76. PRobecast #48: http://topazpartners.hipcast.c... download (audio/mpeg, 7.69Mb) Description: Welcome to the PRobecast, Episode 48 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik and Rob Capra discuss: 1. Pointless discussion of what celebrities we aretold we resemble. 2. EU says persinal IP addresses are private information. What about America, and American companies that do business in Europe? 3. AFP bans Facebook and Wikipedia as sole sources; new Tribune chief lifts Internet filters for access to social sites. Why would news organizations have these filters at all? 4. New York Times moves up its presidential endorsement announcement; because they were scooped or because of the tight primary schedule? We talk about online deadlines affecting print news media. 5. rumors of Boston Globe layoffs, and how the company is handling the rumors in public. 6. McDonald's UK has fun with a consumer facing site. Would this fly in the US? 7. What to do this weekend? Vote for Chris Bosh for the NBA All-Star Game? Comment: email bmoc@topazpartners.com, call 781-404-2419
77. PRobecast #47: Miss opportunities and blog truthiness http://topazpartners.hipcast.c... download (audio/mpeg, 8.63Mb) Description: Welcome to the PRobecast, Episode 47 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik, Rob Capra and Sandy Kalik discuss: 1. Update on InfoWorld's "Save XP" campaign-- Topaz is now heloing with the campaign. 2. MacWorld broke the Internet? A quick look at Steve Jobs keynote coverage. 3. Missed social media opportunity I: Target "does not participate with non-traditional media outlets." 4. Missed social media opportunity II: Hasbro/Mattel and Scrabulous: held back by legal? 5. Missed social media opporutnity III: Ford and Cafe Press 6. Blog Truthiness: a discussion of Jeremy Pepper's blog post on blogs vs. journalism, and 7. Preview of an upcoming special edition of PRobecast, an interview with Boston Herald reporter Darren Garnick about his campaign to have his baby photographed with all of the presidential candidates. 8. What to do this weekend? See Pats win.
78. PRobecast Episode #47 http://topazpartners.hipcast.c... download (audio/mpeg, 3.67Mb) Description: Welcome to the PRobecast, Episode 47 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik, Rob Capra and Sandy Kalik discuss: 1. Update on InfoWorld's "Save XP" campaign-- Topaz is now heloing with the campaign. 2. MacWorld broke the Internet? A quick look at Steve Jobs keynote coverage. 3. Missed social media opportunity I: Target "does not participate with non-traditional media outlets." 4. Missed social media opportunity II: Hasbro/Mattel and Scrabulous: held back by legal? 5. Missed social media opportunity III: Ford and Cafe Press 6. Blog Truthiness: a discussion of Jeremy Pepper's blog post on blogs vs. journalism, and 7. Preview of an upcoming special edition of PRobecast, an interview with Boston Herald reporter Darren Garnick about his campaign to have his baby photographed with all of the presidential candidates. 8. What to do this weekend? See Pats win. Comment: email bmoc@topazpartners.com, call 781-404-2419 Duration:
79. Special Feature: Interview with http://topazpartners.hipcast.c... download (audio/mpeg, 6.92Mb) Description: A special edition of PRobecast, featuring an interview with Boston Herald reporter and Slate.com reporter Darren Garnick about his widely covered campaign to have his baby photographed with all of the presidential candidates. Comment: email bmoc@topazpartners.com, call 781-404-2419
80. PRobecast Episode #47 http://topazpartners.hipcast.c... download (audio/mpeg, 3.67Mb) Description: Welcome to the PRobecast, Episode 47 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik, Rob Capra and Sandy Kalik discuss: 1. Update on InfoWorld's "Save XP" campaign-- Topaz is now heloing with the campaign. 2. MacWorld broke the Internet? A quick look at Steve Jobs keynote coverage. 3. Missed social media opportunity I: Target "does not participate with non-traditional media outlets." 4. Missed social media opportunity II: Hasbro/Mattel and Scrabulous: held back by legal? 5. Missed social media opportunity III: Ford and Cafe Press 6. Blog Truthiness: a discussion of Jeremy Pepper's blog post on blogs vs. journalism, and 7. Preview of an upcoming special edition of PRobecast, an interview with Boston Herald reporter Darren Garnick about his campaign to have his baby photographed with all of the presidential candidates. 8. What to do this weekend? See Pats win. Comment: email bmoc@topazpartners.com, call 781-404-2419
81. PRobecast #47: Miss opportunities and blog truthiness http://topazpartners.hipcast.c... download (audio/mpeg, 8.63Mb) Description: Welcome to the PRobecast, Episode 47 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik, Rob Capra and Sandy Kalik discuss: 1. Update on InfoWorld's "Save XP" campaign-- Topaz is now heloing with the campaign. 2. MacWorld broke the Internet? A quick look at Steve Jobs keynote coverage. 3. Missed social media opportunity I: Target "does not participate with non-traditional media outlets." 4. Missed social media opportunity II: Hasbro/Mattel and Scrabulous: held back by legal? 5. Missed social media opporutnity III: Ford and Cafe Press 6. Blog Truthiness: a discussion of Jeremy Pepper's blog post on blogs vs. journalism, and 7. Preview of an upcoming special edition of PRobecast, an interview with Boston Herald reporter Darren Garnick about his campaign to have his baby photographed with all of the presidential candidates. 8. What to do this weekend? See Pats win. Comment: email bmoc@topazpartners.com, call 781-404-2419
82. PRobecast #46 http://topazpartners.hipcast.c... download (audio/mpeg, 12.04Mb) Description: Welcome to the PRobecast, Episode 46 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik and Todd Van Hoosear discuss: 1. PRSA/Social Media Club Boston joint event on January 10. Discussion of "Beyond Blogging" topic, how the two crowds mixed, and whether or not the "Bad Kids" table behaved themselves this time. 2. CES: Gizmodo's lame prank, and was there actually anything cool at CES? 3. Save XP: InfoWorld's campaign to extend sales of the Microsoft OS. 4. A look at Kami Huyse's For Immediate Release interview with former FEMA communications director Pat Philbin 5. What to do this weekend: Facebook and Forrester's Charlene Li on 60 Minutes. Did Mark Zuckerberg take HGH? (oops wrong story). Comment: email bmoc@topazpartners.com, call 781-404-2419
83. PRobecast #45: Free Edition http://topazpartners.hipcast.c... download (audio/mpeg, 7.20Mb) Description: Welcome to the PRobecast, Episode 45 of Topaz Partners' weekly PR-related podcast. Doug Haslam, tim Allik and Adam Zand discuss: 1. Free Scoble! Are Facebook's terms of service evil or did Robert Scoble overreach in his testing of a data-scraping application. Does Plaxo deserve some blame? 2. Free the WSJ? How much more traffic does the Wall Street Journal need to break even if it goes free? Does Rupert Murdoch even care? 3. Free the Webkinz rooms. Webkinz welcomes kiddies to the world of virtual world service outages. 4. Not-so-free Social Media Event. Social Media Club Boston and the local PRSA chapter join forces for "Beyond Blogging: PR and Today's Social Media Revolution" on Thrusday January 10. Comment: email bmoc@topazpartners.com, call 781-404-2419
84. PRobecast #44: Look ahead to 2008 and review of 2007 http://topazpartners.hipcast.c... download (audio/mpeg, 11.15Mb) Description: Welcome to the PRobecast, Episode 42 of Topaz Partners' weekly PR-related podcast. Todd Van Hoosear, Doug Haslam, Rob Capra, Wendie Larkin, Sandy Kalik and Tony Sapienza discuss: 1. A look ahead to 2008 predictions, riffing on the predictions already proffered by Paul Gillin and David Strom of "Tech PR War Stories." Will tech coverage become fragmented? will the WSJ go free? Will relationships become more important for PR? 2. The best of 2007: what changed-- or didn't-- in PR in 2007? Comment: email bmoc@topazpartners.com, call 781-404-2419
85. PRobecast Episode 43 (Corrected) http://topazpartners.hipcast.c... download (audio/mpeg, 6.22Mb) Description: PRobecast Episode 43: Webkinz, Jackass, Social Media Rules and Steroids Welcome to the PRobecast, Episode 43 of Topaz Partners' weekly PR-related podcast. Adam Zand, Rob Capra and Tim Allik discuss: Webkinz and advertising to kids – Will you child’s pet read ads? Not coming to a theater near you – Jackass 2.5 free online for a week Google’s new grassy “knol” of content – shooting for Wikipedia? Baseball PR on steroids and contextual advertising Breaking up through social media – Research from a shopping comparison site? Social media rules are made to be broken – Commentary from Chip Griffin
86. PRobecast - Topaz Partners PR Podcast - Episode #43 http://topazpartners.hipcast.c... download (audio/mpeg, 12.04Mb) Description: Welcome to the PRobecast, Episode 43 of Topaz Partners' weekly PR-related podcast. Adam Zand, Rob Capra and Tim Allik discuss: Webkinz and advertising to kids – Will you child’s pet read ads? Not coming to a theater near you – Jackass 2.5 free online for a week Google’s new grassy "knol" of content – shooting for Wikipedia? Baseball PR on steroids and contextual advertising Breaking up through social media – Research from a shopping comparison site? Social media rules are made to be broken – Commentary from Chip Griffin Things not to do this weekend: drive in a storm with Doug
87. PRobecast #42 http://topazpartners.hipcast.c... download (audio/mpeg, 11.15Mb) Description: Welcome to the PRobecast, Episode 42 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Tim Allik discuss: 1. SNCR Symposium: Topaz wins an award, a discussion of symposium topics, including Shel Israel's keynote, and media-making at the event (including live-twittering). 2. Social Media Club Boston, following the SNCR event, solicited and debated controversial social media topics. 3. the Blog Council, large brands in a private group discussing blogging best practices-- good? 4. "Word of Mouth" vs. "Viral." Two distinct terms or no difference? 5. Web site plug: Media Bullseye 6. What to do this weekend: Happy Hannukah! Comment: email bmoc@topazpartners.com, call 781-404-2419
88. PRobecast #41 http://topazpartners.hipcast.c... download (audio/mpeg, 8.49Mb) Description: Welcome to the PRobecast, Episode 40 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Todd Van Hoosear and Rob Capra discuss: 1. Staff for presidential candidate Chris Dodd accidentally lets out an internal email-- or was it on purpose? 2. Tips on Viral video published in TechCrunch lead readers into an ugly ethical quagmire 3. Long Tail Fail? Critics of the Long Tail get a reading 4. Social Network Sampling: try 'em all, spend time on the ones that are worth it to you 5. Blog plug: PR On the Prowl 6. Events: Pulver Social Media Breakfast, SNCR, Social Media Club Boston and Bryper's Social Media Breakfast Comment: email bmoc@topazpartners.com, call 781-404-2419
89. PRobecast #40 http://topazpartners.hipcast.c... download (audio/mpeg, 7.71Mb) Description: Welcome to the PRobecast, Episode 40 of Topaz Partners' weekly PR-related podcast. Doug Haslam, susan Koutalakis and Sandy Kalik Discuss 1. Mobile Internet World and further evidence of the value of Face to Face 2. Bad PR by Amazon and Apple 3. WSJ allows Digg? 4. Do Not Track List-- bad idea? 5. End of Year Pitches-- it's that time of the year 6. TechCrunch Boston, and HJappy Thanksgiving Comment: email bmoc@topazpartners.com
90. PodCamp Poston 2: Following and Joining Online Conversations http://topazpartners.hipcast.c... download (audio/mpeg, 22.52Mb) Description: Special Episode of PRobecast: From PodCamp Poston 2: Following and Joining Online Conversations: Social Media PR 101. Presented by Bryan Person of Monster.com, Bryper.com, and the NewComm Road Podcast, and Doug Haslam of Topaz Partners on Saturday, October 27, 2007. An introduction to the world of blogs and social media. Learn how to follow what’s being said about you and your organization online, and why you should care. Learn when and how to jump in to this existing conversations and how to reach out to bloggers. The session includes plenty of audience questions and participation.
91. PRobecast #39 http://topazpartners.hipcast.c... download (audio/mpeg, 8.08Mb) Description: Welcome to the PRobecast, Episode 39 of Topaz Partners' weekly PR-related podcast. Doug Haslam and Adam Zand: 1. Topaz participates in PR Roundtable put together by Aaron Brazell of b5media. A summary. 2. No blogging for Whole Foods executives (note: Doug misspoke and said CEO Mackey debunked "clients" online: meant "competitors") 3. Prince hates his fans? 4. Yahoo! takes a beating in Congress over China. 5. Listener question--how do you keep in touch with your networks? 6. What to do this weekend. At Harvard: B-School Cyberposium, and Law-school Poker event. You decide 7. Tuesday events: PRSA Boston meeting, and Jeff Pulver Social Media Meetup. Comment: email bmoc@topazpartners.com
92. PRobecast #38 http://topazpartners.hipcast.c... download (audio/mpeg, 7.66Mb) Description: Welcome to the PRobecast, Episode 38 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Tim Allik discuss: 1. Long Tail ails PR. Chris Anderson outs emails of PR Spammers. Our take 2. OpenSocial. So, what'll it be? Plus, Charlene Li and Whoops! Embargo-lypse! 3. Steve Rubel drowns in his own Kool-Aid 4. Fake Fema Press Conference 5. VON shout-out to Bubbe This Weekend; Pats to Destroy Colts, BC over FSU, and Wal-Mart shopping begins now! Comment: email bmoc@topazpartners.com
93. PRobecast #37 http://topazpartners.hipcast.c... download (audio/mpeg, 8.87Mb) Description: Welcome to the PRobecast, Episode 37 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Sandy Kalik and Todd Van Hoosear recap PodCamp Boston 2, live from the convention hall, with a special appearance by Ewan Spence of The Podcast Network. Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype topaz.partners
94. PRobecast #36 http://topazpartners.hipcast.c... download (audio/mpeg, 10.01Mb) Description: Welcome to the PRobecast, Episode 36 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Tim Allik discuss: 1. Booyah! How not to pitch, and how to pitch, courtesy of B.L. Ochman. 2. Trade shows! Tim Allik talks about Storage Networking World and reminders of the value of face-to-face meetings. 3. Politics! Jott the candidates, a social media index for the candidates (hat tip to Allen Stern of Center Networks), and gasp politicians use PR to sway public opinion! 4. Consumers! Spirit Airlines ignores blogs, and tim grouses about stinky airplanes. What to do this weekend: Head of the Charles Regatta, Red Sox march to World Series 5. R.I.P. Joey Bishop, Lucky Dube and Deborah Kerr. Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype topaz.partners
95. PRobecast #35 http://topazpartners.hipcast.c... download (audio/mpeg, 9.37Mb) Description: Welcome to the PRobecast, Episode 35 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Tim Allik discuss: 1. Forrester's Groundswell conference. We weren't there, but we talk about it anyway, particularly Richard Edelman's presentation. 2. Should PR agents post comments on behalf of clients? We agree to disagree. 3. Target tells its customers to astroturf 4. Farewell, Amanda Chapel? A discussion of the pros and cons of Strumpette. 5. Christopher Dodd for sale online. MLB put the kibosh on the "go to a game with Senator Dodd" campaign, but at least we have been reminded the Distinguished Gentleman from Connecticut is running for President. 5. Upcoming Events: Talk is Chap unconference in Toronto November 15, next Boston Social Media Breakfast at PodCamp Boston. 6. What to do this weekend. Listen to Fitzy, Watch baseball, and Happy Birthday Ruben Allik! Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype topaz.partners
96. PRobecast #34 http://topazpartners.hipcast.c... download (audio/mpeg, 11.03Mb) Description: Welcome to the PRobecast, Episode 33 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Rob Capra discuss: 1. Skype: financial trouble for eBay, plus they stole $9.32 from Doug 2. Radiohead's new album available through their Web site, payment optional; a sign for the recording industry? 3. Meanwhile, the RIAA wins a court case against a Kazaa user 4. Sen. Dick Durbin writes legislation with the help of bloggers 5. A Harvard study looks back at Internet marketing predictions and sees how they measured up 6. Toymaker makes up for lead-poisoned toys by sending...more lead-poisoned toys 7. We resurrect our "Clip of the Week" segment with stories of getting coverage in the Wall Street Journey and the New York Times 8. Events: social Media Breakfast last week, and PodCamp Boston 2 October 26-28 9 What to do this weekend: apple picking and baseball playoffs Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype topaz.partners
97. PRobecast #33 http://topazpartners.hipcast.c... download (audio/mpeg, 6.34Mb) Description: Welcome to the PRobecast, Episode 33 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik, Wendie Larkin, Todd Van Hoosear and Rob Capra discuss: 1. Trade shows in competition. Good, bad or confusing? 2. Building relationships in order to market your message 3. DEMO recap, including live blogging, or the lack of it 4. More evidence that the press release needs an overhaul, plus a missed opportunity by PR Newswire at DEMO Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype topaz.partners
98. PRobecast #32 http://topazpartners.hipcast.c... download (audio/mpeg, 7.26Mb) Description: Welcome to the PRobecast, Episode 32 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Adam Zand and Rob Capra discuss: 1. A recap of the latest Social Media Cub event in Boston, with Forrester's Josh Bernoff, Dan "Fake Steve Jobs" Lyons of Forbes, and Steve Restivo of Wal-Mart 2. Paper press kits: dead or alive? Discuss. 3. New VC Report puts Boston ahead of Silicon Valley in Web 2.0 investments. So there. 4. Dan Rather sues CBS. That takes courage. Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
99. PRobecast #31 - the Topaz Partners PR Podcast http://topazpartners.hipcast.c... download (audio/mpeg, 6.53Mb) Description: Welcome to the PRobecast, Episode 31 of Topaz Partners' weekly PR podcast. Rob Capra, Sandy Kalik and Tim Allik discuss: 1. Poor old Yahoo!’s unintentional news leakage of its new “Mash” social media platform. The element of surprise is certainly lost, but isn’t Yahoo! Late to the game anyway? 2. A Techcrunch post by Nick Gonzalez that asks the unsubtle question, Does social media make you dumb?” We didn’t know the answer to that one. But seriously, folks … 3. Rob’s musings about the of nude pix of “High School Musical 2” star Vanessa Hudgens and her subsequent PR campaign (We wondered if this story will boost PRobecast’s Digg ranking. See #2, above.) 4. AT&T’s rebranding campaign. AT&T wireless became Cingular, which became AT&T again. BusinessWeek’s Matt Vella asks if it has resulted in an identity crisis for the company. But our team begs to differ: we’ve been pleasantly surprised at how short the public’s collective attention span seems to be when it comes to the AT&T/Cingular/AT&T brand. Comment below or email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419
100. PRobecast #30 http://topazpartners.hipcast.c... download (audio/mpeg, 19.76Mb) Description: Welcome to the PRobecast, Episode 30 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Todd Van Hoosear and Rob Capra discuss: 1. The PR issues around the latest Apple iPod announcement, and reaction to the price reduction of the iPhone. Arrogant or responsive? 2. The Mitt Romney citizen-created ad contest. Is the campaign ready for the negative ads? 3. Would you like Quechup with your spam? A social network shows how to screw up right out of the gate. 4. Office 2.0 is looking at how to use social media in the enterprise. 5. An appreciation of Business 2.0, which is finally being put down--now what? 6. Allen Weinkrantz gives good lessons on his blog about getting coverage in the Wall street Journal, and other major publications 7. Event roundup: Tech Cocktail, Web Innovators, and PodCamps in Philadelphia and Boston. Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
101. PRobecast #29 http://topazpartners.hipcast.c... download (audio/mpeg, 14.44Mb) Description: Welcome to the PRobecast, Episode 29 of Topaz Partners' weekly PR-related podcast. Rob Capra, Adam Zand and Todd Van Hoosear discuss: 1. The Skype shut down and related corporate communication problems: Blame Microsoft (or maybe not). 2. Businesses frown on Facebook; PR pros and journalists smile; but is bacn good for you? 3. Spies Like Us and need social networks too. 4. The Monster.com security breach and its (and bacn's) implications on privacy. 5. Are social networks good for your health (and even better research about AC-DC and decision making) 6. Some slow progress on the Internet radio fee story? 7. What not to watch on TV: Anchorwoman tanks in the ratings. Reality TV in China is a hit but Big Brother is watching. 8. Chocolate Rain goes 8-bit – Our new theme song? You be the judge! 9. Upcoming events: Social Media Breakfast August 29, Social Media Club with Dan Lyons and Wal-Mart on September 20 Comments? Suggestions? Send an email to bmoc@topazpartners.com, or leave a message at +1-781-404-2419, or Skype doug.haslam (but wait till Monday when he's back). PRobecast is available online at www.probecast.com, and in RSS form at http://topazpartners.hipcast.com/rss/probecast.xml . Have a great weekend, and we'll be back next week!
102. PRobecast #28 http://topazpartners.hipcast.c... download (audio/mpeg, 14.44Mb) Description: Welcome to the PRobecast, Episode 28 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik and Rob Capra discuss: 1. Doug remarks on the changing makeup of the media after a recent media tour. 2. Is print media dead? New articles continue this discussion. 3. The Twitterization of Mainstream Media? A discussion of David Berlind's recent ZDNet blog post, and a Twitter smackdown among Messrs. Howard, Fine and Howard. Oh, and a plug for Doug's recent appearance on the Forward Podcast. 4. More ZDNet: a great resource called IT Facts. 5. Plugs for upcoming events being promoted via social media: PodCamp Boston and One Voice Walk. 6. What to do this weekend. Stock Market Panic! Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
103. PRobecast #27 http://topazpartners.hipcast.c... download (audio/mpeg, 8.61Mb) Description: Welcome to the PRobecast, Episode 27 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Tim Allik and Adam Zand discuss: 1. Google News is allowing comments. How will that work? Is this a PR opportunity? 2. Bloggers get same protections as regular journalists; well, some of them anyway 3. Bloggers' union in the works? Do newspaper writers see bloggers as a threat similar to freelancers? 4. George Colony of Forrester Research tells CEOs to get with the Web 2.0 program or else. 5. Social media as a marketing channel. Appropriate? A discussion started by Chris Brogan and continued by Doug. Plus, tips on stalking reporters via social media. 6. Defcon: Undercover reporter outed by hackers. No losers here; color us amused 7. What to do this weekend-- celebrate Doug's Rez Day! Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
104. PRobecast #26 http://topazpartners.hipcast.c... download (audio/mpeg, 19.81Mb) Description: Welcome to the PRobecast, Episode 25 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Rob Capra and Sandy Kalik discuss: 1. Second Life bans gambling? Can the fantasy world go on? We think so. 2. YouTube debate post factum, John Edwards took it a step further, and what will the Republicans do? 3. Kryptonite redux: Kryptonite attacked on the blogs again, but this time they're ready. 4. ComScore report on global reach of social networks: re-capping Doug's grumpy blog post, and how do we use them as PR people? Plus, obligatory Twitter mention! 5. After BlogHer: a discussion on pitching bloggers. Again. With mostly common sense points that can be applied to traditional media pitches as well. 6. Elton John says shut down the Internet because it destroys creativity. Whatr's a creative way to say Shut. Up. Elton. 7. Viral videos -- can we create a "Chocolate Rain" for our clients? What can we learn from viral videos that catch fire on their own? 8. What to do this weekend: Pan Mass Challenge, raising money for Cancer research. Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
105. PRobecast #25 http://topazpartners.hipcast.c... download (audio/mpeg, 10.55Mb) Description: Welcome to the PRobecast, Episode 24 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Rob Capra and Sandy Kalik discuss: 1. The "Public Relations" entry on Wikipedia: Is it ok if PR people contribute to it--pretty please, Mr. Wales? 2. We discuss a new white paper, "Relating to the Public; the Evolving Role of Public Relations in the Age of Social Media," by Paul Rand and Giovanni Rodriguez. We talk particularly about integrating social and traditional media, recruiting, and teach new media in PR classes. 3. "Social Media Influence" index: Do we need one? Is it useful? Should we create one that shows Tech PR Gems to be the most influential blog? 4. Cheering on the Grammar Vandal: striking a blow for proper English. Plus, yet another appeal to get rid of "Post Mortem" in business usage. 5. On the Blog: Facebook vs. LinkedIn, Facebook vs. MySpace, and focusing social media usage 6. On the Blog: Read alison Raymond's post on Technorati! 7. What to do next week: social media-driven film screening for "No Reservations" at Fenway Theater in Boston, July 24. Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
106. PRobecast #24 http://topazpartners.hipcast.c... download (audio/mpeg, 7.57Mb) Description: Welcome to the PRobecast, Episode 24 of Topaz Partners' weekly PR-related podcast. Doug Haslam, Rob Capra and Alison Raymond discuss: 1. Pitching by Facebook: What do three PR flaks think of Robert Scoble's preference for being pitched on his Facebook wall? 2. the ethical implications of using email to fish for comments for a client's blog 3. The real consequences of astroturfing: Whole Foods' CEO posting anonymously on Yahoo! stock forums 4. Our thoughts on Nielsen/Net Ratings dumping the page view measurement standard 5. Anne Murray needs to work on her messaging instead of her golf game 6. What to do this weekend: celebrating Bastille Day with an obscure movie Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
107. PRobecast #23 http://topazpartners.hipcast.c... download (audio/mpeg, 7.57Mb) Description: Welcome to the PRobecast, Episode 23 of Topaz Partners' weekly PR-related podcast. Adam Zand, Doug Haslam and Tim Allik discuss: 1. Sicko: Michael Moore's new film comes with a rash of PR topics: a Blue Cross executive's memo, a Google blogger trying to drum up advertising business to combat the movie's effects, and the did leaking of the movie on the Internet prior to release have any impact on the bottom line? Also, Tim's review of the movie. 2. Second Life Lawsuit: the issues behind a real-life copyright infringement lawsuit filed by one Second Life user against another 3. Shameless self-promotion. The Social Media Board Game, and an invitation to make your own version. 4. Shameless promotion of other people's stuff: Chip Griffin's e-book, "The New Media Cocktail" 5. Scooter Commuted: If you have bad news you want to slip by relatively unnoticed, July 3 is not a bad choice. Plus, tim brings up the Bright Side, in which he points out that Paris Hilton is a hardened ex-convict by comparison. 6. What to do this weekend: "Life is Good" event at Fenway Park. Please let us know a better word than "good" so he can impress his 5th grade English teacher (Life is reasonably pleasant? Life is relatively unsorrowful?). Comment: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
108. PRobecast #22 http://topazpartners.hipcast.c... download (audio/mpeg, 11.94Mb) Description: In this week’s episode of PRobecast, Tim Allik and Rob Capra discuss the Apple Incorporated’s successful effort to build an unprecedented amount of buzz over what amounts to be a new phone. Who cares? Quite a few people, obviously. We also discuss a Topaz Partners Tech PR Gems blog post this week about phone calls, “Can we just talk??” According to Newsweek, Some bloggers are refusing to take telephone calls from reporters, insisting that all communication be through e-mail. Is talking on the phone for business a dying art form? Next up: Save net radio. June 26th was a “day of silence” for net radio activists, who say they can’t pay for impending higher royalty fees. The duo concludes that there is no such thing as a free lunch. Wake up and smell the coffee, net broadcasters! The Bright Side winner of the week is MSNBC television newsreader Mika Brzezinski, who was afforded the opportunity to display her “journalistic integrity” this week by refusing to report a story about Paris Hilton being released from prison. Brzezenski, the daughter of Jimmy Carter’s National Security Advisor Zbigniew Brezinski, attempted to burn her script on live television. In a following segment, she crumpled the script. Finally, she put the script through a shredder.
109. PRobecast #21 http://topazpartners.hipcast.c... download (audio/mpeg, 10.05Mb) Description: Welcome to the PRobecast, Episode 21 of Topaz Partners' weekly PR-related podcast. This week, we record from the lovely Blue Shutters Inn facing good Harbor Beach in Gloucester, MA, with a bigger than usual gang of suspects. Tony Sapienza, Todd Van Hoosear, Susan Koutalakis, Tim Allik, Doug Haslam and Adam Zand discuss: 1. "Don't Be This Company." Spell check your pitches, because you never know when, say, Michael Arrington of TechCrunch might be grumpy to call you out in public. 2. Tech publishers in trouble? What will be the impact of the consolidation of CMP properties, and the sell off of Ziff Davis' enterprise magazines? 3. Topaz making the rounds: Tony Sapienza talks about his recent speaking engagements at BullDog and PRSA, and Todd Van Hoosear recaps the latest Social Media Club Boston event on Social Media ROI. 4. Juvenile behavior report: Google holds a party during eBay Live, eBay retaliates by pulling advertising. 5. Hillary Clinton chooses her campaign theme song, and the blog debate spills over into PRobecast. 6. Things to do: Internet Radio Silence Day in protest of impending RIAA fees, and getting in line for the iPhone (plus Doug tells the worst PR joke ever). 7. Coda: Christina Carlson feels bad for the AT&T employees who have to cancel vacations due to the iPhone launch. Comment at www.probecast.com or email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
110. PRobecast #20 http://topazpartners.hipcast.c... download (audio/mpeg, 10.51Mb) Description: (Re-posted to fix errors in the mix) Welcome to the PRobecast, Episode 20 of Topaz Partners' weekly PR-related podcast. This week, Doug Haslam, Rob Capra and Adam Zand discuss: 1. Liveblogging and sports: should the NCAA have expelled a Louisville Courier-Journal reporter/blogger from an NCAA baseball tournament? 2. The New York Islanders embrace hockey bloggers. 3. PR Measurement comes up again, courtesy of PR News. And a preview of Katie Paine's appearance at the next Social Media Club event in Boston. 4. Presidential Social Media (Again!): an upcoming Democratic debate will use questions submitted via YouTube. 5. Listener-submitted question: comparing Catchpole, PRSourceCode, and Marketing with Honors, along with Harrington Communications 6. Having your client deliver the pitch: good strategy or ceding control? 7. We recap recent visits to Topaz from David Berlind of ZDNet and Karen Testa of the Associated Press Boston bureau. 8. What to do this weekend: celebrate FIR's 250th episode, boo Barry Bonds at Fenway, check out the Playboy sim in Second Life and please tell Doug what they heck they are doing there (CC Chapman does have some clues). Comment at www.probecast.com or email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
111. PRobecast - The Topaz Partners PR Podcast http://topazpartners.hipcast.c... download (audio/mpeg, 8.85Mb) Description: In this episode of PRobecast, Topazers Todd Van Hoosier, Tony Sapienza, and Tim Allik mind-meld over the following: Ghostblogging: The final chapter. Todd tells us he has the answer to the Ghostblogging dilemma that we first talked about several weeks ago. PR Then and Now: We try to identify which PR skills translate best from the pre-Web to the post-Web worlds. Keeping it clean online: Tony talks about a legal remedy involving URL redirects that one cyberstalking victim is leveraging to combat online defamation of character. The Logo from Hell: Tim awards the 2012 Olympics with this week's Bright Side Award. The logo has been universally panned as ugly and overpriced, and video ads featuring the logo have resulted in epileptic siezures among scores of victims. Online Advertising: Mayor Michael Bloomberg announces "Online Advertising Week" in New York City as online ad revenue enjoys another quarter of stellar growth, even with overall ad revenue down slightly. Upcoming Events
112. PRobecast - The Topaz Partners PR Podcast http://topazpartners.hipcast.c... download (audio/mpeg, 8.85Mb) Description: In this episode of PRobecast, Topazers Todd Van Hoosier, Tony Sapienza, and Tim Allik mind-meld over the following: Ghostblogging: The final chapter. Todd tells us he has the answer to the Ghostblogging dilemma that we first talked about several weeks ago. PR Then and Now: We try to identify which PR skills translate best from the pre-Web to the post-Web worlds. Keeping it clean online: Tony talks about a legal remedy involving URL redirects that one cyberstalking victim is leveraging to combat online defamation of character. The Logo from Hell: Tim awards the 2012 Olympics with this week's Bright Side Award. The logo has been universally panned as ugly and overpriced, and video ads featuring the logo have resulted in epileptic siezures among scores of victims. Online Advertising: Mayor Michael Bloomberg announces "Online Advertising Week" in New York City as online ad revenue enjoys another quarter of stellar growth, even with overall ad revenue down slightly. Upcoming Events
113. PRobecast #18 http://topazpartners.hipcast.c... download (audio/mpeg, 12.17Mb) Description: Welcome to PRobecast episode #18, the weekly PR podcast from Topaz Partners. This week, Doug Haslam, Adam Zand and Tim Allik discuss: - New, user-friendly URL: PRobecast.com - The nikon D80 blogger outreach campaign. Good, ethical PR or Blogola? - "Flea" unmasked. Doctor/defendant in malpractice case unmasked. Anonymous blogging, and watch what you blog about. - Presidential Social Media Part I: John Edwards campaign makes good after missteps in Twitterer outreach - Presidential Social Media Part II: Hillary Clinton asks the public to coose a theme song. Plus, we rate the songs that made the cut. - Melcrum's new Communicator's Network joins MyRagan in the PR communities space. - Products of the week! Microsoft Surface, iTunes Plus, iTunes University. - What to do this weekend: Red Sox fans welcome A-Rod to Boston, Human Giant twitters MTV Movie Awards, and an early Belmont pick from Adam (Tank). Send comments to BMOC@topazpartners.com, or call 781-404-2419
114. PRSA Yankee podcast http://topazpartners.hipcast.c... download (audio/mpeg, 4.99Mb) Description: This is the podcast that Chip Griffin of CustomScoop and I recorded at the PRSA Yankee Chapter social media workshop we conducted in Manchester, NH on May 15. The session attendees all contributed their comments here as a way of showing how easy it is to get your messages across via podcast. It was quite an interesting group. Rather than the Technology PR folks we are used to in Boston, this chapter included an intersting mix of educational, goivernmental and nonprofit communicators, among other professional practitioners. They all share a passion for communicating, and as I am constantly discovering, know more about social media than I-- or they-- have thought
115. PRobecast #16 http://topazpartners.hipcast.c... download (audio/mpeg, 11.19Mb) Description: Welcome to PRobecast episode #16, the weekly PR podcast from Topaz Partners. This week, Doug Haslam and Adam Zand discuss: - Engadget runs with a bad tip that affects Apple's stock price. Are we ready to hold new media to old media standards? - Adam attended the Advertising, Marketing & PR Industry Diversity Job Fair and Leadership Conference in Boston and spoke with Steve Etzler of the Business Development Institute. - Do blogs need edcals? Will they provide edcals? Doug explains why he doesn't expect to see it happen. - Doug gives a recap of the PRSA Yankee Chapter social media workshop he conducted with chip Griffin of CustomScoop, and Doug and Adam recount the Social Media Club Boston "Getting a Second Life" event. - The media are for telling stories: Adam discusses a recent radio story on the family of a slain American soldier serving in the Iraq war. - Bright Side of the week goes to "Kid Nation," the new CBS reality show featuring kids. We can't wait for Fox to rip this off. - What to do this weekend: celebrating the Red Sox as their lead over the Yankees approaches 10 games: Adam picks the Preakness ("Street Sense," if you must know. Raise your glass of crab cake cocktail and toast the completion of another PRobecast episode! Send comments to BMOC@topazpartners.com, or call 781-404-2419
116. PRobecast #15 http://topazpartners.hipcast.c... download (audio/mpeg, 4.90Mb) Description: PRobecast #15 -- The Topaz Partners Podcast -- Second Life, Journalism, Fortune magazine and fights at the Boston Pops Adam Zand as host; Rob Capra on 12-string; Peter Gorman on stand-up bass with Stray Cats Strut stage moves Topic 1 – Is Second Life still relevant after the media blitz? Reminder about Social Media Club Boston at Harvard Club, May 17 Three innovations in Second Life we checked out the past week: 1) www.virtualive.tv – Morpheus Media and some actual cool social media bands (sorry Doug) – Keep on rocking in first and Second Life together? 2) Virtual Thirst campaign for Coca-Cola by Crayon – Cleon Goff, a very cool avatar and his friends have a Coke and a Smile. 3) CNet interviews Jimmy Wales, founder, Wikipedia with dance moves at the virtual auditorium. Topic 2 - Question: Why be a journalist? Answer 1:Good news update – Harry McCracken is back at PC World (Just how does Sam Whitmore get such great scoops? Check out his blog) Answer 2: J-School outlook – Great research out of University of Georgia and Prof. Lee Becker gives us hope. Topic 3 - Clip of the Week: JumpTap in Fortune with Dan Olschwang named Top 25 innovator. Topic 4 – Update on Cartoon Network and light brites that shut down traffic Community improvement by Cartoon Network’s haircut experts Topic 5 - Bright side of PR: No beer in some club houses of MLB but still flowing with fights at the Boston Pops on opening night. Things to do next week: We forgot to mention that Topazer Doug Haslam and PRobecast listener Chip Griffin of Custom Scoop will be speaking at PRSA Yankee Chapter – May 15. Road trip! Technorati Tags: Second+Life, Crayon, virtual+thirst, PC+World, Harry+McCracken, Cleon+Goff, Cnet, Jimmy+Wales, JumpTap, Fortune+Magazine+Top+25+Innovators, Dan+Olschwang, Peter+Berdovsky, Mooninite, Lee+Becker, Journalism+School, Josh+Hancock, Boston+Pops+Fight, PRobecast, podcast
117. Probecast #14 http://topazpartners.hipcast.c... download (audio/mpeg, 5.51Mb) Description: Welcome to the PRobecast, Episode 14 of Topaz Partners' weekly PR-related podcast. This week's panel, Adam Zand, Doug Haslam and Rob Capra, discuss: 1. PR Newswire and Umbria team up to bring blog tracking to wire service customers 2. PC World's editor in chief resigns. Is advertiser influence on editorial to blame? 3. The Digg community gives Digg a particular PR problem, as they won't let Digg comply with a cease & desist order regarding the posting of an HD-DVD encryption code. 4. We discuss a conversation I had with Marshall Kirkpatrick of Splashcast about their blogger and podcaster relations campaign to deal with concerns arising from their new MyPodcastNetwork service 5. Bright Side: goes to all the companies at an Arab tourist conference in Egypt that did not showcase mandatory fingerprinting programs 6. Best wishes to the publishers on the launch of Blogger and Podcaster Magazine 7. We get Adam Zand's Kentucky Derby pick in under the wire Special thanks to Russell Holliman of Podcast Ready and Chip Griffin of Custom Scoop for topic suggestions this week. We want your comments! Text: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
118. PRobecast #13 download (, 0.00Mb) Description: Welcome to the PRobecast, Episode 13 of Topaz Partners' weekly PR-related podcast. This week's panel, Adam Zand, Doug Haslam, Tim Allik, Paul Hughes, and mystery man Todd Van Hoosear, discuss: 1. Military PR issues. Topazer and former military public affairs officer Paul Hughes joins us for a perspective on the Pat Tillman story. manufacturing stories or will they come back to bite you? 2. Audio comment: Bryan Person brings up blog transparency; does a blog without bylines have a disclosure problem? A discussion arose online about the Air Hybrid Blog, which Topaz maintains for Scuderi Group. Kami Huyse also blogged about it, and it became an example of a blog conversation taking a positive turn, with rapid responses and practical changes. 3. Is Web 2.0 a conversational vacuum? Extending the conversation, with help from Chris Brogan, Christopher Penn, This is going to be BIG! and the Garden City Blog. Yes, Doug brings up Twitter. 4. Tech Product of the Week: the Barbie MP3 player. Hear Doug sing Aqua 5. Stock Pick of the Week: MySpace goes to China. By the way-- who was the first big Western rock act to play mainland China? 6. MySpace again: couple goes to MySpace to adopt a child. Doug manages to bring up Twitter again. 7. Barack Obama on Twitter? Jury is out. We want your comments! (Sen. Obama, ease up on the exclamation points) Text: email bmoc@topazpartners.com Audio: Leave a comment at +1-781-404-2419, or Skype doug.haslam
119. PRobecast #12 http://topazpartners.hipcast.c... download (audio/mpeg, 7.19Mb) Description: Welcome to the PRobecast, Episode 12 of Topaz Partners' weekly PR-related podcast. This week's panel, Tim Allik and Rob Capra, discuss: 1. Tim Allik's recent journey to the SAE automotive show in Detroit, and hid liveblogging efforts from same. 2. Virginia Tech-- appropriateness and effects of NBC running the shooter's video. 3. China needs PR professionals-- who knew? 4. The Pet Food problem continues-- the PR campaign does too, and the industry gets Tim's Bright Side award for getting away with its less than forthcoming attitude prior to the crisis. 5. Rob found $400. What could he do with it? 6. The Battle of the Podcast Them Songs is live now, as we finally take on the first challenger, BusinessWeek's Cutting Edge podcast. Vote early and often! Leave a comment! Text: email bmoc@topazpartners.com Audio: call +1-781-404-2419, or Skype doug.haslam
120. PRobecast #11 http://topazpartners.hipcast.c... download (audio/mpeg, 12.44Mb) Description: Welcome to the PRobecast, Episode 11 of Topaz Partners' weekly PR-related podcast. This week's panel, Adam Zand and Doug Haslam, discuss: 1. Imus and Duke Lacrosse: a PR perspective on these two recent controversies. And shut up, Kellie Ripa. 2. PodCamp NYC: Adam introduces his own report from the event. 3. Blogger Code of Conduct: do we need one? 4. Bambi Francisco leaves Marketwatch: conflict of interest? And podcasters take note: Frank Barnako is gone as well. 5. Stock tip of the week: GOOG, and getting your news tipos faster via Twitter. 6. Happy Patriots Day/Boston Marathon Day/April Blizzard Day, Jackie Robinson Day, and RIP Kurt Vonnegut. Wear Sunscreen. email comments to bmoc@topazpartners.com, call +1-781-404-2419, or Skype doug.haslam
121. PRobecast Episode #010 http://topazpartners.hipcast.c... download (audio/mpeg, 11.36Mb) Description: Welcome to the PRobecast, Episode 10 of Topaz Partners' podcast. This week's panel, Doug Haslam, Tim Allik and Rob Capra, discuss: 1. UMass Boston's Center For Media and Society and New England Ethnic News- Topaz recently spoke with students who are incorporating social media into their online news site 2. A look at Technorati chief David Sifry's "State of the Live Web" report 3. Video blogger Josh Wolf released from prison 4. Search Engine Marketing a threat to PR? 5. PodCamp NYC, the PodCamp Foundation, and liveblogging 6. Bright Side: Massachusetts Secretary of State William Galvin 7. PRSA Boston's 2007-2008 Scholarship Grant Program 8. So long InfoWorld (print) 9. Battle of the Podcast Themes is coming-- honest!
122. Topaz Partners PRobecast #009 http://topazpartners.hipcast.c... download (audio/mpeg, 7.19Mb) Description: Welcome to the PRobecast, Episode 8 of Topaz Partners' weekly Tech PR podcast. This week's panel, Adam Zand, Todd Van Hoosear and Peter Gorman, discuss: * CTIA wrapup-- an overview of the show, and how pitching six clients for one show worked out * Waggener-Edstrom/Microsoft/Vogelstein briefing page leak; big oops, or big shrug? * Curt Schilling, Blogger: good idea? Leave a comment! Whether you love what we said, hate it, or wonder why Todd brought up an article he didn't read, we welcome your feedback and will include it in the show. Text: email bmoc@topazpartners.com Audio: call +1-781-404-2419, or Skype doug.haslam
123. Topaz Partners PRobecast #008 http://topazpartners.hipcast.c... download (audio/mpeg, 7.19Mb) Description: Welcome to the PRobecast, Episode 8 of Topaz Partners' weekly Tech PR podcast. This week's panel, Tim Allik, Rob Capra and Doug Haslam, discuss: * Opening notes-- thanks to Sam Whitmore for the mention in his latest Media Survey podcast * Listener comment -- Bryan Person of Bryper.com and the New Comm Road podcast on Bum Rush the Charts, and does mainstream media coverage matter for an online event? * Listener comment 2-- Chip Griffin of Custom Scoop, Pardon the Disruption and the Disruptive Dialogue podcast on Vegas and the New Comm Forum, and his comment on RSS leads us into a new discussion of podcast listenership numbers from Edison Media Research. * Coldwell Banker now selling real estate in Second Life. Honest commerce or another scandalous intrusion into virtual worlds? Nevertheless, Coldwell Banker takes our weekly Bright Side award. * Ron Jeremy-- forget Engadget, this is the latest must-get for consumer tech PR. * Rob updates us on the podcast theme music challenge. Heather Green of BusinessWeek has accepted our challenge. Watch this blog for word of the start of the challenge. * Things to do this weekend: March 24, Shutdown Day. Leave a comment! Whether you love what we said, hate it, or wonder why Doug didn't mention Twitter even once in this episode, we welcome your feedback and will include it in the show. Text: email bmoc@topazpartners.com Audio: call +1-781-404-2419, or Skype doug.haslam
124. Topaz Partners PRobecast #007 http://topazpartners.hipcast.c... download (audio/mpeg, 10.57Mb) Description: Welcome to the PRobecast, Episode 7 ofTopaz Partners' weekly Tech PR podcast. This week's panel, Tim Allik, Adam Zand and Doug Haslam, discuss: * Opening notes-- a challenge to Bryan Person and Chip Griffin * Google moves to make search archives anonymous, and announces it on the company blog * State of the Media Report from the Project for Excellence in Journalism-- tidbits from the Online section of this annual report, including: podcasting adoption faster than RSS? (Plus gratuitous Twitter mention. * Adam Zand and Jen McClure of the Society for New Communications Research from the New Communications Forum * Massachusetts Governor Deval Patrick makes the show again, this time for making moves in the face of PR crises. Plus, word of the day: "Governoring." * This week's Bright Side: Tim finds a silver lining in the Frito's/dead mouse story-- plus, the stock tip of the week * Adam issues a Podcast Theme challenge to Heather Green of BusinessWeek's Blogspotting * Things to do this weekend, even though it'll be too late by the time you hear this: Elven drum circle in Second Life, St. Patrick's Day/Evacuation Day, and a (ok, another) totally made up holiday * We ran out of time to mention it, but don't forget to Bum Rush the Charts March 22 Leave a comment! Text: Leave a comment at http://topazpartners.blogspot.com or email bmoc@topazpartners.com Audio: call +1-781-404-2419, or Skype doug.haslam Video: email a file to bmoc@topazpartners.com
125. Topaz Partners PRobecast #006 http://topazpartners.hipcast.c... download (audio/mpeg, 7.49Mb) Description: Welcome to the PRobecast, Episode 6 ofTopaz Partners' weekly Tech PR podcast. This week's panel, Tim Allik, Susan Koutalakis and Doug Haslam, discuss: * Technical note-- the Levelator is working quite well for us * Susan on pitching trade shows--what is the reporters' reception to pitching 6 clients at once for a trade show, as Topaz is doing for CTIA? Also, some trade show media lists are not, shall we say, accurate (hat tip to Chuck Tanowitz of Media Metamorhosis) * Ghostwriting blogs. Revisiting the PRSA Boston social media panel, and the subsequent online debate about PR people writing blogs for clients (Hat tip to Sterling Hager, John Cass, and our own Todd Van Hoosear; by the way, the word of the day is: "Sanctimonious") * Tim praisesUSA Today, which has stopped moderating comments-- plus we take an easy shot at Boston.com's "blogs." * Doug does Twitter redux (he found it useful after all), and a report by Adam Zand from the New Communications Forum * Bum Rush the Charts: scheme to put an indy band on top of the iTunes charts March 22. Leave a comment! Text: comment at topazpartners.blogspot.com or email bmoc@topazpartners.com Audio: call +1-781-404-2419, or Skype doug.haslam Video: email a file to bmoc@topazpartners.com
126. Topaz Partners PRobecast #005 (corrected http://topazpartners.hipcast.c... download (audio/mpeg, 8.43Mb) Description: Pardon the multiple postings-- all technical burps have been fixed Welcome to the PRobecast Episode 5, Topaz Partners' weekly Tech PR podcast. Back to sounding good (even better!) this week, but with the same old theme music (more on that in weeks to come) This week's panel, Tim Allik, Rob Capra, and Doug Haslam, discuss: * Where's Adam Zand? Among his travels in the next week, he will be at the New Communications Forum. We look forward to his report in one of our upcoming podcasts * PRSA Boston-- some impressions on last Monday's session, "Social Media: Practical Tips, Tricks, Tools and Pitfalls," where Topaz's own Todd Van Hoosear was a panelist. A hat tip to panelist Paul Gillin's summary of the evening, which also included panelist Todd Defren and moderator John Cass. * Rob discusses municipal PR; in particular, the city of New Orleans' search for professional PR help, evolving into a discussion of community blogging, including our own participation. * The U.S. Army tells troops not to talk about Walter Reed Army Medical Center expose-- Tim awards the weekly "bright side" award to the U.S. military for their handling of the issue, because it can only get better (with a vote for Jet Blue's own PR regression) * Twitter; Doug expands on his post on Twitter burnout (and pulls out the word of the day, "onomatopoetic"). * Politics and PR!(?); Hillary vs. Barack vs. David Geffen, and John Edwards gets psyched out in Second Life. Leave a comment! Text: comment below or email bmoc@topazpartners.com Audio: Call +1-781-404-2419 or Skype doug.haslam Video: email a file to bmoc@topazpartners.com
*127. Topaz Partners PRobecast # 004 with music intro** http://topazpartners.hipcast.c... download (audio/mpeg, 7.39Mb) Description: PRobecast, the weekly Topaz Partners PR Podcast, covers Jet Blue, Massachusetts Governor Deval Patrick, Dilbert, the Boston Social Media Club, and the use of emoticons in email. Panelists: Tim Allik, Adam Zand, Todd Van Hoosear, Susan Koutalakis *Re-submitted episode 4 with music intro and outro
128. Topaz Partners PRobecast # 003 http://topazpartners.hipcast.c... download (audio/mpeg, 8.04Mb) Description: Topaz Partners' PRobecast Episode 3 is up... remarkably, the sound quality is much better, and we don't even have the good mic's in yet! What we haven't addressed yet is the music, not to mention the name of the podcast-- all in good time. If you are just getting around to listening to our podcast, this is the one to start with. Here are the notes: The Panel: Doug Haslam, Adam Zand, Tim Allik, Rob Capra * Show open: give us feedback via the Podcast Ready FeedCaster widget below, phone in at 781-404-2419, or email us text or audio comment file at BMOC@topazpartners.com-- or simply leave a comment below. * 6 Signs We're in a New Bubble (iMedia Connection) * Is PR a sales job? * John Edwards in Second Life * "Look at the Bright Side" : Tim Hardaway's homophobic rant and NBA response * Stephen Colbert gets his own Ben & Jerry's Flavor (so what?) * Clip of the week (non-Topaz division): InformationWeek on... desk germs? (thanks to new Topazer Wendie Larkin for the tip) * AFP takes pleasure in New England weather woes
129. Topaz Partners PRobecast #002 http://topazpartners.hipcast.c... download (audio/mpeg, 7.87Mb) Description: 2nd episode of the still-to-be-named Topaz Partners Podcast (PRobecast ?!?) We disagree about the music theme John Edwards/bloggeers controversy Snickers ad and homophobia in sports: how did the NBA handle one player's coming out? Wikipedia hates PR ‘Look at the bright side’; (a new PRobecast feature) : NASA's female astronauts Things to do this weekend in the Boston area: Jewel at South Station
130. PRobecast 001 http://topazpartners.hipcast.c... download (audio/mpeg, 18.26Mb) Description: Topaz Partners' pilot podcast, the PRobecast, with members of the Topaz Partners staff discussing PR topics of the week. This week: 1) Welcome to our podcast 2) Aqua Teen Terror Force 3) Gov. Deval Patrick is podcasting 4) Superbowl