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Podcast title	Brand Malaysia with Peter Pek
Website URL	http://brandmalaysia.fm
Description	Brand Malaysia with Peter Pek is the only branding talk show in Malaysia. Broadcasts on Radio24, 93.9FM. Get insights from brands operating in Asia as well as the latest views and trends on branding in Asia.
Updated	Tue, 06 May 2008 07:50:37 +0000
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Category	Branding Marketing Advertising Asia Brands Public relations Radio Peter pek TV TVC Broadcating Viral Malaysia
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Vote for this podcast	Currently 5.00/5 Rating: 5.0/5 (1 vote cast)
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Episodes
1. DHL Express and how to use Public Relations effectively http://feeds.feedburner.com/~r... download (audio/mpeg, 0.00Mb) Description: Episode 18 examines branding tools for SMIs and SMEs, including the outsourcing of delivery as well as the use of good Public Relations (PR). Peter talks to Ooi Yung Chiun, National Merketing Manager of DHL Express; and Felix Heinimann, Managing Director of Essence Communications. DHL Express was the first international air express company to [...]
2. C. Club Contest Winners http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: Congratulations to the winners of The C. Club Contest. Winners get a RM50 dining voucher each to use at the The C. Club at Pavilion Kuala Lumpur. Annuar Yusop 019 651 XXXX Lee Chee Hoh 012 326 XXXX Tan Kee Kung 012 258 XXXX Tan Kong Huat 017 318 XXXX Rizal M Ismail 016 294 XXXX PS Lee 016 341 XXXX Wong [...]
3. Menara KL and reaching internet gamers http://feeds.feedburner.com/~r... download (audio/mpeg, 0.00Mb) Description: In Episode 17, Peter talks to Dato’ Zulkifli Mohamad, Chief Executive Officer of Menara Kuala Lumpur, and Tony Yim, Chief Executive Officer of Over3Hours. Menara Kuala Lumpur or the Kuala Lumpur Tower, is the fourth tallest telecommunications tower in the world. Built to improve the quality of telecommunication and broadcasting transmission, it has become a significant [...]
4. Win an experience to set-up and fly in a hot air balloon! http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: We have yet another great contest for you at Brand Malaysia with Peter Pek. Win free tickets to participate in the Hot Air Balloon Crew Workshop, which will be held at Taman Tasik Titiwangsa on Sunday, 1 June 2008. Each participant will get hands on experience in setting up a hot air balloon with the pilot, [...]
5. Win a 1901 Gift Pack http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: This week on Brand Malaysia with Peter Pek, you can win a Gift Pack from 1901. The Pack contains food vouchers as well as an exclusive 1901 T-shirt. We have 20 packs to give away. There are now three easy ways to enter! Choose the most convenient one for you, or try your luck with all [...]
6. Piping hot dogs and branding in the sky http://feeds.feedburner.com/~r... download (audio/mpeg, 0.00Mb) Description: Episode 16 looks at the branding aspects of franchising and also features a company that specialises in putting brands on hot air balloons. Peter Pek talks to Tengku Rozidar, the co-founder of the the hugely successful Malaysian hot dog franchise, 1901; and Shannon Lim, Project Director of Sky Events. At the height of the [...]
7. The Day Domino’s Pizza Failed To Deliver - In More Ways Than One http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: I had to work late last Saturday night, and before I knew it, it was getting late and I have not had time to have dinner. As it was past 9pm, I decided to quickly order a pizza from Domino’s rather than go out. After putting my order through online, I received a confirmation email. According [...]
8. Intercontinental rolls out $1 billion global Holiday Inn rebranding http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: InterContinental Hotels Group (IHG) this week announced the first European Holiday Inn hotels to open as part of the US$1 billion global relaunch of the Holiday Inn brand family. 11 Holiday Inn and Holiday Inn Express hotels across Europe, Middle East and Africa (EMEA) - plus 19 in the United States and six across Asia Pacific [...]
9. MTV & Swatch Extend Multi Million Dollar Partnership http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: MTV Networks International and Swiss watchmaker Swatch today announced an extension of their multi-million dollar, award-winning partnership for the latest series of MTV’s user-generated content show, MTV’s Best. Show. Ever. The 2008 partnership builds on 2007’s UGC concept and makes the show and website more interactive and more integrated, as well as extending the show to [...]
10. Kuala Lumpur Convention Centre and the branding of places http://feeds.feedburner.com/~r... download (audio/mpeg, 0.00Mb) Description: Episode 15 focuses on the branding of places - countries, cities, towns, councils, venues and so on. Peter speaks to Peter Brokenshire, General Manager of the Kuala Lumpur Convention Centre, a convention facilities veteran; and Sicco van Gelder, Founder of Placebrands, one of the few experts in the world that specialises in place branding, and [...]
11. Is Your Personal Brand Image More Important Than Corporate Brand Image? http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: Just on top of your head, what is your best answer to the above question? As you know, in any organization it is very important to create a distinct image in the market. This is known as Corporate Image which distinguishes the corporation from its competitors and provides a picture of it to the general [...]
12. Burger King contest winners http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: Congratulations to all our winners. There’s still time to enter some of the other contests that are running. Check the closing dates, post a comment or SMS and stand a chance to win. Winners of the Burger King® VIP Gift Pack. The Pack contains: Burger King® Bonus Card Exclusive Spider-Man 3 Burger King® Cap Burger King® Magnet Burger King® Pen Burger [...]
13. Microsoft releases letter sent to Yahoo! Board of Directors http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: Microsoft Corporation today sent the following letter to the Yahoo! Board of Directors. The letter was dated two days earlier. April 5, 2008 Board of Directors Yahoo! Inc. 701 First Avenue Sunnyvale, CA 94089 Dear Members of the Board: It has now been more than two months since we made our proposal to acquire Yahoo! at a 62% [...]
14. Perfect World Signs New Licensing Agreements for Zu Xian http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: Nasdaq-listed Perfect World, a leading online game developer and operator in China, announced that the company’s first players- only “Perfect Festival” successfully concluded at the “Grand Awards Ceremony” on April 5, 2008 at Renmin University of China. At the ceremony, the Company also signed new licensing agreements with Soft-World International Corp and C&C Media to [...]
15. Advertising Boom in Developing Ad Markets http://feeds.feedburner.com/~r... download (, 0.00Mb) Description: In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgrades its combined growth forecasts for North America and Western Europe this year from 4.4% to 3.8%, as the credit crunch drains consumer and business confidence. However, growth continues to strengthen elsewhere – we have increased our 2008 forecasts for the rest of the world from [...]