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Podcast title	Purse Strings-Marketing to Women Podcast hosted by Maria Reitan
Website URL	http://www2.webmasterradio.fm/...
Description	Purse Strings discusses marketing and advertising for women and the female population, hosted Maria Reitan, Senior Principal of Carmichael Lynch Spong.
Updated	Tue, 22 May 2012 19:45:52 +0000
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1. Connecting with Mom As a Very Unique Individual http://feedproxy.google.com/~r... download (audio/mpeg, 38.64Mb) Description: Learn how you should connect with mom as very unique individuals with Vera Holroyd and Bleema Bershad from Mom Focus Marketing. We also hear their thoughts on the P and G Thank you, Mom campaign, and a recent Forbes article on Mom Marketing.
2. Women Emerging From the Economy http://feedproxy.google.com/~r... download (audio/mpeg, 43.05Mb) Description: Discussion on Women Emerging From the Economy as Maria is joined by Kelly Thompson, Senior Partner and director of brand planning at Carmichael Lynch, who chats about a proprietary research project they partnered on and presented at the recent M2W Conference.
3. BlogHer 12 Preview; The Future of Blogging http://feedproxy.google.com/~r... download (audio/mpeg, 36.23Mb) Description: Maria speaks with Elisa Camahort Page - co-founder of BlogHer and manager of its events, marketing and corporate operations, discusses the upcoming BlogHer conferences this summer and the future of blogging.
4. Mom Blog Magazine http://feedproxy.google.com/~r... download (audio/mpeg, 28.90Mb) Description: Maria speaks with Jennifer James, founder of Mom Blog magazine. Find out how this inspiring woman created an entire magazine to support bloggers and has generated a do good organization that engages them as well.
5. 200 Episodes of Purse Strings http://feedproxy.google.com/~r... download (audio/mpeg, 22.61Mb) Description: 200 Episodes of Purse Strings as Maria hosts a best-of program highlighting some of the notable guests featured on the show.
6. M2W Marketing to Women Conference 2012 Preview http://feedproxy.google.com/~r... download (audio/mpeg, 28.12Mb) Description: M2W Marketing to Women Conference 2012 Preview as Maria chats with Jacinta Devlin, project manager with PME Enterprises to preview the eighth annual Marketing to Women Conference.
7. Women, Power and Money http://feedproxy.google.com/~r... download (audio/mpeg, 32.65Mb) Description: Maria speaks with Hearst Magazines Vice President, Executive Director of Research Marlene Greenfield about Wave Four of the industry‐leading study Women, Power and Money, which finds todays woman retaining her strength, leadership and optimism amid ongoing economic uncertainty.
8. The Power of Celebrity Moms http://feedproxy.google.com/~r... download (audio/mpeg, 28.17Mb) Description: Maria talks about the power of celebrity moms with Payal Berning, who leads global reporting for the SMG Moms Human Experience Center, where she shares insights and inspiration generated from the center throughout the network.
9. Parenting Doesnt Have to Be Perfect http://feedproxy.google.com/~r... download (audio/mpeg, 28.69Mb) Description: Jill Smokler tells us about the popularity of her Scary Mommy blog, the theme Parenting Doesnt Have to Be Perfect, why it resonates and how marketers can do a better job of connecting with blogging audiences.
10. Reaching Hearts and Minds of Female Consumers http://feedproxy.google.com/~r... download (audio/mpeg, 26.90Mb) Description: More on Reaching Hearts and Minds of Female Consumers as Maria speaks with Tom Jordan, former Chairman and Chief Creative Officer at HY Connect.
11. Tapping The Powerful Tween Market http://feedproxy.google.com/~r... download (audio/mpeg, 28.22Mb) Description: Tapping The Powerful Tween Market as Maria speaks with Tween expert, entrepreneur and change maker Denise Restauri. As founder and CEO of AK Tweens and AllyKatzz.com, Denise translates tween thoughts and opinions into valuable feedback for companies.
12. Hearts and Minds of Female Consumers http://feedproxy.google.com/~r... download (audio/mpeg, 30.76Mb) Description: Maria welcomes Amanda Stevens, author of the book PurseStrings – New Ways of Reaching the Hearts and Minds of Female Consumers.
13. Millennials and their Mom Complex http://feedproxy.google.com/~r... download (audio/mpeg, 32.87Mb) Description: Talking Millennials and their Mom Complex with entrepreneur, marketing expert, author and active blogger, founder and CEO of VibrantNation.com Stephen Reiley Stephen discusses what will Millennial adult children do without their Moms to tell them what to do and handle their issues and what is the next chapter for them.
14. Shopping Rituals of the American Mom http://feedproxy.google.com/~r... download (audio/mpeg, 31.57Mb) Description: Maria learns the results of a BabyCenter study entitled Shopping Rituals of the American Mom. Hear how Moms shopping habits are driving the couponing trend and find out what she wont give up — no matter the cost with Tina Sharkey, chairman and global president of BabyCenter.
15. The ZMOT Score http://feedproxy.google.com/~r... download (audio/mpeg, 27.91Mb) Description: Google director of U.S. Sales and Service Jim Lecinski returns to PurseStrings to share how ZMOT is driving business results. Winning the Zero Moment of Truth — is it working?
16. How Remarkable Women Lead http://feedproxy.google.com/~r... download (audio/mpeg, 31.40Mb) Description: Maria speaks wiith Joanna Barsh, Director of McKinsey and Companys New York office. She spearheads the Centered Leadership Project (an effort to accelerate the development of women leaders) and co-authored the book, How Remarkable Women Lead.
17. Marketing 2 Women Conference 2011 Recap http://feedproxy.google.com/~r... download (audio/mpeg, 30.44Mb) Description: Maria welcomes Liz Fongemie, SVP, PME Enterprises and Project Director for Marketing 2 Women and Marketing 2 Mom conference, Chief Strategy Officer at Euro RSCG Rose Cameron and The director of the Good Housekeeping Research Institute, Miriam Arond.
18. Performance of Luxury Marketing in 2011 http://feedproxy.google.com/~r... download (audio/mpeg, 30.06Mb) Description: Milton Pedraza, CEO of the Luxury Institute tells us about the Performance of Luxury Marketing in 2011 and the trends going into 2012.
19. Financial Times Driving Female Purchasing Habits http://feedproxy.google.com/~r... download (audio/mpeg, 26.43Mb) Description: Maria speaks with Stephanie Holland, found of Holland + Holland advertising and blogger of Sheconomy, talking about the art of the deal and how these financial times are driving female purchasing habits.
20. Women and Their Economic Power http://feedproxy.google.com/~r... download (audio/mpeg, 30.26Mb) Description: Maria speaks with Maddy Dychtwald , a nationally recognized author, public speaker, marketing executive and entrepreneur, about the transfer of fiscal power and whether women are ready or not. Maddy is the author of Influence: How Womens Soaring Economic Power Will Transform Our World for the Better.
21. Secrets to Winning in Business http://feedproxy.google.com/~r... download (audio/mpeg, 30.83Mb) Description: Learn the secrets to winning in business with the authors of the book Tuning into Mom, Principal at The Cambridge Group Michal Clements and the Chief Marketing Office and VP of Marketing and Media at Purdue University Teri Lucie Thompson.
22. Mom Insight Trend Report http://feedproxy.google.com/~r... download (audio/mpeg, 33.92Mb) Description: Maria speaks with Stacy DeBroff, founder and CEO of Mom Central Consulting about a recent study Stacy fielded that looks at the connection between moms, the ages of their children and their lifestages.
23. Play Like A Man Win Like A Woman http://feedproxy.google.com/~r... download (audio/mpeg, 33.21Mb) Description: Gail Evans is the author of the best selling book Play Like A Man Win Like A Woman, an informative business guide to the secrets men know about success that women need to learn. Maria speaks with the former CNN News Executive and White House Staff member to President Lyndon Johnson.
24. Zero Moment of Truth http://feedproxy.google.com/~r... download (audio/mpeg, 26.32Mb) Description: Maria discusses the Zero Moment of Truth with Jim Lecinski, Managing Director of U.S. Sales and Service for Google. who recently penned the e-book, Winning the Zero Moment of Truth or what is commonly referred to as ZMOT.
25. Live Your Talk http://feedproxy.google.com/~r... download (audio/mpeg, 30.85Mb) Description: Maria speaks with Jill Foster, founder of LiveYour Talk.com about public presentation and the difference in men and women's presentation styles. Believing strong communities come from strong conversations, Jill specializes in helping professionals in technical fields engage through public speaking.
26. Study on Womens Preferences for the Modern Family http://feedproxy.google.com/~r... download (audio/mpeg, 32.63Mb) Description: Maria speaks with Melissa Lavigne-Delville, VP Trends and Strategic Insights for Integrated Media at NBC Universal about the new study NBCU just conducted that reveals some pretty startling insights into the modern family and women's preferences on her role within that family.
27. How to Connect Successfully with Teenage Girls http://feedproxy.google.com/~r... download (audio/mpeg, 29.90Mb) Description: Learn key ways to connect with mom and how to connect successfully with teenager girls – who spend billions every year in consumable goods with Patti Minglin, CEO of Go Girl Communications.
28. Moms Initiatives at Marketing to Mom http://feedproxy.google.com/~r... download (audio/mpeg, 24.57Mb) Description: Maria welcomes Liz Fongemie , SVP, Director of Moms Initiatives for the Marketing to Mom conference. This conference is coming up in Chicago and Liz shares whats on tap, including some of the big speakers, research and trend topics.
29. Being a Real Mom http://feedproxy.google.com/~r... download (audio/mpeg, 39.26Mb) Description: Maria speaks with Meredith Tedford, publisher of Fans of Being a Mom.com – a fast growing site focused on real moms. Meredith will talk about the secret to her success, what moms are really looking for from companies, and what trends shes watching in the blogosphere.
30. Gender Equity http://feedproxy.google.com/~r... download (audio/mpeg, 33.42Mb) Description: Maria Reitan, who speaks with Patricia H. Deyton, Director, Center for Gender in Organizations and Senior Lecturer, Simmons School of Management in Boston. We discuss gender equity and how companies need to improve their practices for the good of business and their employees.
31. Reaching Women With Impactful Promotions http://feedproxy.google.com/~r... download (audio/mpeg, 29.10Mb) Description: Maria discusses Reaching Women With Impactful Promotions with Sandra Rand, marketing manager for Peer 2. Peer Squared is an online marketing and rewards platform that uses a combination of game-play mechanics, proprietary technology and powerful incentives to harness the power of word-of-mouth marketing on the social web.
32. Women in the Workplace http://feedproxy.google.com/~r... download (audio/mpeg, 30.12Mb) Description: Maria's guest for today is Jeffery Tobias Halter, author of the book "Selling to Men, Selling to Women" for a unique and compelling session on Selling and how to overcome the issues that are present for Men as they attempt to sell to Women. They will also explore the challenges that Women face in selling to Men.
33. Reaching Out to Moms Without a Big Budget http://feedproxy.google.com/~r... download (audio/mpeg, 31.60Mb) Description: Maria speaks with Kat Gordon, Founder and Creative Director at Maternal Instinct. As she began helping clients in the mom business with strategy and copywriting projects. She tells us about reaching Moms even if you don't have a big budget.
34. Reaching Moms Through Schools http://feedproxy.google.com/~r... download (audio/mpeg, 33.17Mb) Description: Maria talks with John Driscoll, the VP Business Development for School Family Media, the only marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school. They discuss a case study involving the Proctor and Gamble brand Bounty and the success of reaching moms through schools.
35. PepsiCo Womens Inspiration Network http://feedproxy.google.com/~r... download (audio/mpeg, 26.99Mb) Description: Maria speaks with Jamie Stein, Director of Digital Initiatives at PepsiCo. The PepsiCo Womens Inspiration Network – PepsiCo WIN – is an interactive network offering global female perspective and idea sharing from leaders, innovators and real women around the world. The network shares a behind-the-scenes look at events, interviews with experts across a variety of topics, and discuss trends to spark ideas and forge connections.
36. Connecting with Mom Through Blogs http://feedproxy.google.com/~r... download (audio/mpeg, 27.09Mb) Description: Maria discusses connecting with Mom through blogs with Susan Gunelius, the author of multiple business books as well as President and CEO of KeySplash Creative, Inc.
37. Childs Play http://feedproxy.google.com/~r... download (audio/mpeg, 26.58Mb) Description: Maria is joined by Stephanie Azzarone is founder and president of Childs Play Communications, the first public relations, social media and word of mouth agency to specialize exclusively in products and services targeted to moms.
38. Dress for Marketing Success http://feedproxy.google.com/~r... download (audio/mpeg, 23.98Mb) Description: Maria speaks Linda Froiland, a Minnesota-based-stylist who has dressed women for more than 20 years. Linda share her insight into what may be a marketing opportunity for clothing manufacturers, designers and others whose business is dressing the majority population in this country.
39. GenderTalk Works http://feedproxy.google.com/~r... download (audio/mpeg, 26.97Mb) Description: Maria's guest is Connie Glaser, speaker and author, author of Swim with the Dolphins – a book focused on women in business. Now, Connie has a new book out – and it’s all about how men and women can get along in the work place. The name – GenderTalk Works.
40. 9 Ways Women Can Change How We Think about Power http://feedproxy.google.com/~r... download (audio/mpeg, 30.71Mb) Description: Maria speaks with Gloria Feldt, a national renowned activist and author. Her new book No Excuses: 9 ways Women Can Change How We Think about Power explores why women are stuck with such a small percentage of top leadership roles.
41. VIV Magazine http://feedproxy.google.com/~r... download (audio/mpeg, 24.78Mb) Description: Maria speaks with Adrienne Wallace, VP Brand Marketing for VIV magazine, an all digital magazine that offers insight, advice and authentic stories to inspire and motivate women.
42. Women and Biking http://feedproxy.google.com/~r... download (audio/mpeg, 26.36Mb) Description: Maria with Leslie Prevish, Trek Bicycles Women Brand Manager. Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Leslie came from Harley Davidson Motorcycles and is focusing her efforts on women and the good old fashioned bikes with pedals.
43. Social Trend Spotting http://feedproxy.google.com/~r... download (audio/mpeg, 28.28Mb) Description: Marian Salzman is President of North American, Euro RSCG Worldwide PR. Salzman came aboard Euro RSCG in 2009. She was just recently named PR Weeks Professionals shaken things up. Hear how shes done that and get her thoughts on PR, social engagement and more.
44. Moms and Health Care Study http://feedproxy.google.com/~r... download (audio/mpeg, 23.85Mb) Description: Maria speaks with Kevin Burke, founder of Lucid Marketing and hearditfromamom.com. He shares with us the results of a recent survey Lucid Marketing conducted with moms about how they hear and spread healthcare information.
45. Wage Gap http://feedproxy.google.com/~r... download (audio/mpeg, 29.80Mb) Description: Leigh Wintz, Executive Director of Soroptimist is on to speak with Maria about her international volunteer organization for business and professional women that works to improve the lives of women and girls in local communities and throughout the world.
46. Adult Chocolate Milk http://feedproxy.google.com/~r... download (audio/mpeg, 23.16Mb) Description: Adult Chocolate Milk has gotten a lot of great publicity. What type of marketing do you create to reach women with your product messages? Nikki Halbur and Tracy Reinhardt, founders of Adult Chocolate Milk share their tips for entrepreneurs when it comes to launching a successful product aimed at the female market.
47. Social Engagement 3.0 http://feedproxy.google.com/~r... download (audio/mpeg, 29.67Mb) Description: Maria talks with Maryanne Conlin, a brand marketer and award-winning social media expert. They talk about social engagement 3.o.
48. The White House Project http://feedproxy.google.com/~r... download (audio/mpeg, 32.27Mb) Description: Maria speaks with Marie C. Wilson, who is founder and President of The White House Project,which has been a leading advocate and voice on womens leadership. Marie gives her take on how far have women have advanced to become leaders.
49. Shattering the Glass Ceiling http://feedproxy.google.com/~r... download (audio/mpeg, 29.88Mb) Description: Henna Inam, CEO of Transformational Leadership, tells us about her own consultantcy, focused on assisting C-Suite female executives. We also get her take on the fine line women walk between being highly assertive and the more negative stereotype that we constantly battle.
50. The Boomer Project http://feedproxy.google.com/~r... download (audio/mpeg, 30.06Mb) Description: Maria speaks with Matt Thornhill with the Boomer Project. Matt explains how the Project connects with the very important 55+ marketplace and what companies need to be doing to ensure they are successful.
51. Mom Focus Marketing, Facebook Engagement and Social Communities http://feedproxy.google.com/~r... download (audio/mpeg, 36.70Mb) Description: Maria speaks with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. They discuss ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.
52. WonderBranding: Marketing to Women With Michele Miller http://feedproxy.google.com/~r... download (audio/mpeg, 32.47Mb) Description: Maria interviews Michelle Miller, author of the marketing to women blog, Wonderbranding. Michelle helped to pioneer the marketing to women discipline. As a co-author of The Soccer Mom Myth, she looked at the new face of Mom. We will explore her new book â€¦. Unzipped: A Portable Guide to the Anatomy of the Female Customer.
53. Female Do It Yourself http://feedproxy.google.com/~r... download (audio/mpeg, 29.73Mb) Description: Suzanne Horton is the Chief Jane of BeJane.com, which empowers women to take on the home remodeling project and change their homes, improve their lives at the same time. BeJane.com just relaunched. Maria talks to Suzanne discuss the economic impact on remodeling and how BeJane is meeting womens need for a great home within a good budget.
54. Global Perspective on Chinese Working Women http://feedproxy.google.com/~r... download (audio/mpeg, 31.34Mb) Description: Carol Evans, President of Working Mother Media which publishes Working Mother Magazine, returns to discuss her recent tour to China to meet with women there to better understand their work force challenges. Weâ€™ll be speaking about how China is navigating traditional versus contemporary women in the workforce.
55. The Ever Changing Role of Mom http://feedproxy.google.com/~r... download (audio/mpeg, 36.56Mb) Description: Maria speaks with Kate Muhl and Barbie Casasus from trend watching organization Iconoculture, about the ever changing role of Mom and how the Latino mom is busting traditions.
56. Growing a Female-Friendly eCommerce Business http://feedproxy.google.com/~r... download (audio/mpeg, 24.16Mb) Description: Maria discusses Growing a female-friendly e-Commerce business with Monica Luechtefeld, Executive Vice President of Global E-Commerce for Office Depot.
57. Womens Progress Reshaping American Families and Economy http://feedproxy.google.com/~r... download (audio/mpeg, 31.91Mb) Description: Maria speaks with Heather Boushey and Ann Oâ€™Leary from the Center for American Progress. They are the co-authors of a recent report called Our Working Nation - How Womens Progress is Reshaping Americas Families and Economy, which explores how womens transformative move from the home and into the workplace has impacted everything and the policy changes that need to happen to accommodate this seismic shift in our society.
58. Supporting Multi-Million Dollar Businesses http://feedproxy.google.com/~r... download (audio/mpeg, 29.66Mb) Description: Maria speaks with Dr. Marsha Firestone. Dr. Firestone is an award winning speaker, author, and educator. She is also president of the Womens Presidents Organization (WPO) - for women who lead multi-million dollar businesses.
59. Marketing to Womenâ€“Pioneering the Way http://feedproxy.google.com/~r... download (audio/mpeg, 39.11Mb) Description: Maria interviews Gerry Myers, CEO, President and Co-Founder of Advisory Link. Gerry is the former owner and president of the Myers Group, a consultancy specializing in marketing to women and helping companies hire, retain more female employees. Gerry was the first author to publish a book on the womens market subject way back in 1994. At Advisory Link, Gerry helps companies work better with underserved markets by increasing their communications, marketing and sale to women.
60. Our Social Future with Charlene Li http://feedproxy.google.com/~r... download (audio/mpeg, 30.42Mb) Description: Charlene Li, the Co-Author of Groundswell and the Founder of Altimeter Group, discusses how her 2008 book â€œGroundswell: Winning IN a World Transformed By Social Technologiesâ€ has held up two years after its release. She also explains how in 2011, social media will be viewed more as social business.
61. Mommy Bloggers Unite For Good http://feedproxy.google.com/~r... download (audio/mpeg, 29.42Mb) Description: Maria speaks with Debbie Bookstaber - Founder, Momanista and Bloganthropy. As a blogger, Debbie is working to support women through her charity work online and through her own site. Find out how she is recognizing others who blog for good.
62. Winning Women in Male-Dominated Industries http://feedproxy.google.com/~r... download (audio/mpeg, 28.76Mb) Description: Maria speaks with Jody DeVere, the CEO of AskPatty.com, Inc. She is a marketing to women expert, journalist, car care safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere worked to bring vet traditional male industries with females - and to bring trust to a categoroy where women felt a lot of distrust. Find out how her tips can apply to other traditional male industries.
63. A Cup of Cappuccino for the Entrepreneurs Spirit http://feedproxy.google.com/~r... download (audio/mpeg, 28.03Mb) Description: Jeretta Horn Nord is the Founder and CEO of A Cup of Cappuccino for the Entrepreneurs Spirit. They are a series of books of entrepreneurs true stories written to inspire, engerize and teach. They include adversities, challenges, triumphs, and successes experienced by entrepreneurs to help readers discover passion and basic principles they can use to live the entrepreneurial dream.
64. Skirts in the Boardroom http://feedproxy.google.com/~r... download (audio/mpeg, 27.65Mb) Description: Maria speaks with Marshawn Evans, CEO and Founder of ME Unlimited. Marshawn is a former Miss D.C. who has established a multi-platform business based on tips for womens advancement in the boardroom. An author, speaker, business owner, attorney and more, Marshawn is a shining example of how attitude and gratitude impacts winning in business.
65. The Talk with Kids About Finances http://feedproxy.google.com/~r... download (audio/mpeg, 33.12Mb) Description: The Talk with Kids About Finances as Maria speaks with Kelly Wallace, chief correspondent for a brand new iVillage program called The Talk â€“ which drives discussion between mom and kids around the very touchy subject of finances.
66. What Moms Think: The Working Mother Report. http://feedproxy.google.com/~r... download (audio/mpeg, 30.79Mb) Description: What Moms Think: The Working Mother Report is a new research project Maria learns more about with Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine.
67. Reaching the 50+ Women Demographic http://feedproxy.google.com/~r... download (audio/mpeg, 29.84Mb) Description: Reaching the 50+ Women Demographic as Maria speaks with Stephen Reiley of Vibrant Nation about the boomer woman and how marketers are missing the mark on her.
68. Behavioral Brand Planning and Engagement http://feedproxy.google.com/~r... download (audio/mpeg, 27.11Mb) Description: Behavioral Brand Planning and Engagement with David Grzelak, Executive Director of Behavioral Brand Planning and Cultural Insights at Engague. Engauge is one of the nationâ€™s largest independent marketing agencies, a total engagement agency that melds technology and creativity to ignite business growth for leading brands.
69. Update on BabyCenter 21st Century Mom Report http://feedproxy.google.com/~r... download (audio/mpeg, 7.25Mb) Description: Update on BabyCenter 21st Century Mom report, which came out last September with Tina Sharkey, chairman of BabyCenter. BabyCenter has undergone some additional segmentation study that shows two influential groups online - and its beyond mommy bloggers.
70. Building a Support Network Through Blog Comments http://feedproxy.google.com/~r... download (audio/mpeg, 25.94Mb) Description: Building a support network through blog comments. With a loyal readership and reach far beyond its 7,000 members, SITS is among the fastest growing blog communities on the web. Maria speaks with the co-founder of sitsgirls.com, Tiffany Romero.
71. How Marketers are Missing the Connection to Mom http://feedproxy.google.com/~r... download (audio/mpeg, 27.64Mb) Description: Learn how marketers are missing the connections to Mom. Kevin Burke - with Lucid Marketing and hearditfromamom.com. discusses how marketers are missing the boat in their connections with Mom.
72. Left-Brain Management and Right-Brain Marketing http://feedproxy.google.com/~r... download (audio/mpeg, 31.46Mb) Description: Maria speaks with Laura Reis, the president of marketing consultancy Reis and Reis and co-author of War in the Boardroom: Why left-brain management and right-brain marketing donâ€™t see eye to eye and what to do about it.
73. Sears Launches Many Sides of Me Campaign http://feedproxy.google.com/~r... download (audio/mpeg, 9.39Mb) Description: Sears announces the launch The Many Sides of Me marketing campaign, in order to re-engage women in the Sears brand. We also learn what makes up the purse profile of the Prada Professional.
74. Most Powerful Mums in Britain http://feedproxy.google.com/~r... download (audio/mpeg, 15.90Mb) Description: Marias speaks with Justine Roberts, the co-founder of Britans most powerful site â€“ MUMSNET. Womens voices are so strong and in Britan that fact was made known in a big way. The 10-year old site was at the center of that countrys last General Election. Justine shares the secret behind MUMSNETs success and how theyve shaken things up across the pondâ€¦. And maybe some things WE can learn from them.
75. Power Blogger and Author Heather Armstrong http://feedproxy.google.com/~r... download (audio/mpeg, 28.37Mb) Description: Maria interviews power blogger, author, and HGTV personality Heather Armstrong . Heather is arguably one of the most powerful blogger in the United States â€¦. Her blog Dooce draws 157,100 of visitors monthly. That puts Dooce in the top 10 blogs. Armstrong was featured by Forbes magazine among 30 honorees on its list of The Most Influential Women In Media for 2009.
76. Success of Women Entrepreneurs http://feedproxy.google.com/~r... download (audio/mpeg, 37.47Mb) Description: Maria speaks with Angela Jia Kim with Savor the Successâ€¦ a new publication that launched in May. This magazine with a twist â€“ as she describes it, is all about women entrepreneurs. She herself has started several businesses. The secret of her success and why shes now sharing with that with her readers.
77. Making Male Targeted Products More Female Friendly http://feedproxy.google.com/~r... download (audio/mpeg, 4.69Mb) Description: Jeff LeFever is Director of Marketing for Jack Links Beef Jerky He discusses how Jerky is going from Man Snack to Smart Snack and how this company is making a formerly male product female-friendly.
78. Advertising Agency 2.0 http://feedproxy.google.com/~r... download (audio/mpeg, 27.81Mb) Description: Maria speaks with Sandy Sabean, Chief Creative Officer for W O M E N K ! N D, a New York-based agency, which harnesses women to produce advertising geared toward their own sex.
79. The Reality of the Working Woman http://feedproxy.google.com/~r... download (audio/mpeg, 21.94Mb) Description: Mya Frazier is content director at Engauge. Mya is the author of The Reality of the Working Woman: Her Impact on the female target beyond consumption, a white paper recently published in national business magazine Advertising Age.
80. PINK Magazine http://feedproxy.google.com/~r... download (audio/mpeg, 30.33Mb) Description: Cynthia Good, founding editor and CEO of PINK magazine talks to Maria about how the magazine has changed, why and what companies need to be doing to support women-owned businesses.
81. Social Communication with Women http://feedproxy.google.com/~r... download (audio/mpeg, 27.13Mb) Description: Ruthie Winig, Director of PR and Social Marketing at Frank About Women â€“ a Mullen agency,will discuss social programs that are successfully communicating with women, but in a different space and different way than the traditional approach.
82. Marketing to Mom http://feedproxy.google.com/~r... download (audio/mpeg, 27.13Mb) Description: Maria chats with Susan Stoev, director of current products at Kodak. Kodak is this yearâ€™s sponsor of the Marketing to Moms conference. Maria and Susan about Kodakâ€™s approach to capturing Momâ€™s attention and driving her to purchase, and how to make this practical in any business.
83. How Design Influences Women http://feedproxy.google.com/~r... download (audio/mpeg, 27.94Mb) Description: Maria is joined by Renita Van Dusen, Founder and CEO of Affina, a strategic design firm that specializes in marketing to women. They discuss the influence of design on women and the three top tips Renita has for companies seeking to market to women.
84. Marketing to the Post-88 http://feedproxy.google.com/~r... download (audio/mpeg, 31.11Mb) Description: Heidi Dangelmaier is the founder and CEO of Girl Approved, formerly called 3iying. Girl Approved is an all-girl innovation think tank. She and her girl team work with major brands giving them the insights, creative concepts and strategies they need to succeed with the future generations of females. She has contributed to four books, published 24 articles and been the subject of more than 30 press pieces and news shows on Bravo and CNN. She has been an industry-appointed design judge for the Industrial Design Association, Computer Game Developers, Graphis, AIGA, Siggraph, Advertising Association and the Webbys. Weâ€™ll be talking about the power of the purse â€“ girl style.
85. Mob Activation http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Maria is joined by Brent Schulkin, founder of Carrotmob. Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. They discuss making it possible to make the most out of socially responsible business practices and how to make it profitable.
86. Driving Your Business Forward http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Kaira Rouda, Brand Consultant, Blogger, Columnist and author of Real You Incorporated: 8 Essentials for Women Entrepreneurs joins Maria today. Kaira works with women entrepreneurs and gives great tips about how knowing the REAL you can drive your business forward.
87. Dickless Marketing: Smart Marketing to Women Online http://feedproxy.google.com/~r... download (audio/mpeg, 32.07Mb) Description: Yvonne DiVita, President of Windsor Media Enterprises INC talks to Maria about her outreach in the social media space, her first book that addresses this called Dickless Marketing: Smart Marketing to Women Online, her passion for assisting up-and-coming writers and her latest book that she calls more inspirational than educational.
88. Reaching Women Entrepreneurs http://feedproxy.google.com/~r... download (audio/mpeg, 12.19Mb) Description: Maria Reitan delves in deep with a Purse Profile: Alpha Moms. Maria discusses the attitudes, habits, and likes of the Alpha Mom as well as shares her insight on why these women are successful entrepreneurs.
89. Fair Trade for Women Globally http://feedproxy.google.com/~r... download (audio/mpeg, 30.22Mb) Description: Phyllis Johnson is the President of BD Imports and is with the International Womens Coffee Alliance. Phyllis works with the International Womens Coffee Alliance and she shares how this organization is shaking things up for women in third world countries and also how she got the United Nations to buy in.
90. Focusing On Your Core Consumer http://feedproxy.google.com/~r... download (audio/mpeg, 31.82Mb) Description: Joseph Jaffe, Chief Interruptor at the marketing agency Crayon, will be on the show talking about his new book Flip the Funnel. In his book, Jaffe talks about how companies should focus on the customers they already have instead of trying to recruit ones who have never heard of them.
91. 7 Triggers to Persuasion and Captivation http://feedproxy.google.com/~r... download (audio/mpeg, 35.31Mb) Description: Maria speaks with Sally Hogshead, author of a brand new book, Fascinate: Your 7 Triggers to Persuasion and Captivation. Find out what they are, how you can identify YOUR 7 triggersâ€¦ how to use them to your advantage and perhaps more importantly, how not to let them become your Achilles heel.
92. The Power of Early Adopters http://feedproxy.google.com/~r... download (audio/mpeg, 28.05Mb) Description: Laura Rich â€“ journalist, author of a white paper Shiny New Things that was just featured in Advertising Age. Its all about the power of the early adopter to influence others and why marketers need to know who these people are in their industry.
93. Financial Risks of Motherhood http://feedproxy.google.com/~r... download (audio/mpeg, 24.91Mb) Description: Tara Brettholtz is the Project Manager for Power of a Purse and Director of Mothers and More. Maria talks to Tara about the upcoming Mothers Day Campaign being done by Mothers and More, designed to share the impact and the financial risks of motherhood with women.
94. Achieving Happiness http://feedproxy.google.com/~r... download (audio/mpeg, 31.82Mb) Description: Lucy Danziger is editor-in-chief of Self. Danziger has been featured on several television shows, including Today, The View and Good Morning America. She also keeps a daily blog on the Self web site titled True to my SELF. Danziger has co-authored a book with Dr Catherine Birndorf called The Nine Rooms of Happiness: Loving Yourself, Finding Your Purpose, and Getting over Life's Little Imperfections. She shares how everyone woman can achieve her own brand of happiness and how marketers can help.
95. Creating Women-Friendly Programming http://feedproxy.google.com/~r... download (audio/mpeg, 23.75Mb) Description: Maryam Banikarim is the senior VP of NBC Universal Integrated Marketing, the group that spearheads targeted cross-platform media initiatives.She shares what exciting things NBC Universal is doing to connect with women and ensure their programming is on target.
96. Challenges Facing Working Moms http://feedproxy.google.com/~r... download (audio/mpeg, 27.63Mb) Description: Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mothers 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 million working moms in American and their families. Carol discusses some of the challenges facing working moms today and how marketers can help.
97. Real Definition of Female-Friendly Companies http://feedproxy.google.com/~r... download (audio/mpeg, 34.07Mb) Description: Julie Gilbert, Founder of Wolf Means Business. Wolf is a sustainable innovation platform enabling organizations mobilize and leverage the global purchasing power and passion of critical customer groups and employees to drive superior and sustainable business, policy and community outcomes. Wolf says its the only company with a proven system that has significantly increased sales, market share and cost savings through the engagement of employees and female customers in a disciplined program of innovation. Julie founded Wolf at Best Buy, then struck out on her own to build her consultancy. Find out why she feels a company must change internally before it can ever reach its female audience and move sales.
98. The New Female Consumer: The Rise of the Real Mom http://feedproxy.google.com/~r... download (audio/mpeg, 29.11Mb) Description: Ann Mack is director of trend spotting at JWT. JWT is a global marketing communications network with more than 200 offices in over 90 countries employing nearly 10000 professionals. Ann oversees trends analysis, thought leadership and other content initiatives. She discusses the white paper she released with co-author Marissa Miley, a Manhattan-based journalist and New York Times best selling author, who is a former staff writer at Advertising Age. This white paper was recently showcased in Advertising Ageâ€¦ its entitled: The New Female Consumer: The Rise of the Real Mom.
99. Keeping Up With Female Workforce Demands http://feedproxy.google.com/~r... download (audio/mpeg, 29.97Mb) Description: Jessica Arons, Director of the Womenâ€™s Health and Rights Program at the Center for American Progress. She is also the co-author of the book Sick and Tired, Working Women and their Health. She tells us about a report that the Center for American Progress and Maria Shriver released last fall titled The Shriver Report: A Womanâ€™s Nation Changes Everything. How companies arenâ€™t keeping up with the demands of their female workforce.
100. Social Media Impact on Generosity and World Events http://feedproxy.google.com/~r... download (audio/mpeg, 32.47Mb) Description: Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events is impacting our society's take on generosity and how social media is amplifying the cause.
101. Statistical and Qualitative Marketing Analysis http://feedproxy.google.com/~r... download (audio/mpeg, 28.00Mb) Description: Maria interviews Tom Anderson, Founder and Managing Partner for Anderson Anayltics. Tom has worked on product and market development projects across several countries and industries including financial services, telecommunications, packaged goods, and travel and entertainment. Tom provides hands-on personalized consultation, high-level advanced statistical and qualitative analysis, and actionable advice to Anderson Analytics clients. He will share ways to accomplish insightful research in this cash-strapped economy.
102. Corporate Mom Dropouts http://feedproxy.google.com/~r... download (audio/mpeg, 29.97Mb) Description: Lucinda Cross is the author of the book Corporate Mom Dropouts and self-described business mid-wife. Her company Ultimate VA Support works with high-end coaches, speakers and authors, supporting them with implementation of their marketing plans and strategies. She discusses how women are seeking more control over their lives and how this impacts companies seeking to do business with them.
103. Purse Strings 100th Episode http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Maria celebrates the 100th Episode of Purse Strings, and she looks back on the interviews she has conducted with high-powered guests ranging from corporate CEOs and marketing executives to authors, creative directors, bloggers, interactive strategists, trend spotters and market researchers.
104. Green Moms Social Study http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Angela Walseng, partner with the Social Studies Group, and Andrea Learned (author, blogger and gender insights/marketing to women thought leader) partnered on a research project that has lead to a white paper entitled: The Green Mom Eco-Cosm: A social study into their motivations, convictions and influence. The research focused on uncovering the various levels of green when it comes to female consumerism in this space. Specifically, how do self-identifying green moms - who are incredibly influencial - really think about environmental issues.
105. Chat, Chew and Chocolate http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Dena Patton is the founder of Chat, Chew and Chocolateâ€¦ which is all about providing fun, friendship and inspiration for busy Superwomen. So how does a female focused company about making some me Time capture womens attention when they have so little of it to give?
106. Capture Your Share of the Worlds Largest, Fastest Growing Market http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Michael Silverstein is senior partner at Boston Consulting Group. BCG is a global management consulting firm and the world's leading advisor on business strategy. They partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Michael is a prolific author. You may have read his previous books which include Trading Up, the New American Luxury and now Michael has a new book out thats generating a lot of buzz. Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market.
107. Marketing to Young Adults in 2010 http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Jane Buckingham, founder of Trendera, an innovative marketing and media consulting firm focusing on digital and non traditional trend forecasting, is the author of the best-seller The Modern Girlâ€™s Guide to Life and The Modern Girlâ€™s Guide to Sticky Situations. Jane discusses what it takes to make a Gen Y connection and what 2010 holds for our youngest adult population.
108. Marketing Trends for Female Consumers in 2010 http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Emily Goligoski works to develop strategic marketing programs for Federated Media, an online publishing company that represents Apartment Therapy, NOTCOT, and BoingBoing among other sites. She discusses the trends that will be key for communicating with women in the marketplace in 2010.
109. Remodeling Motherhood http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Kristin Maschka is the the author of a new book This is not how I thought it would be: remodeling motherhood to get the lives we want today. She tells us how mothers and their role may not have changed as much as we might think and what she did about it.
110. Women and Healthcare http://feedproxy.google.com/~r... download (audio/mpeg, 39.87Mb) Description: Maria talks with Nan McCann president of PME Enterprises and founder of the Conference for Marketing Health Care to Women and its companion conferences, Marketing to Moms and Marketing to Women.
111. Targeted Marketing to Female Consumers http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Guest is Tracy Chapman, co-author of the new book What Shes Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It, talks about the differences between womenâ€™s half truths or what they admit and whole truths or what they believe, do and buy.
112. Struggle To Be A Female Entrepreneur http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Genevieve Bos, Entrepreneur, Co-Founder of PINK magazine, Principal of Trade Wind Partners and founder of GBos.Biz discusses women entrepreneurs and why they are not successful as they could be and why the answer might just lay between our two ears.
113. Business Travel Market Trends http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Maria speaks with Aurora Toth, VP of Marketing for Country Inns and Suites, who discusses current trends in business travel market, and shares some new insights into women, business travel and how its not ALL work on the road.
114. Marketing to Moms http://feedproxy.google.com/~r... download (audio/mpeg, 27.44Mb) Description: Maria Reitan features Elizabeth Frongemie, VP of Sales and Project Manager of M2Momsâ€¦ PME Enterprisesâ€™ hallmark marketing to mom conference. The conference just wrapped October 22, and for those who did not attend, Liz highlights some of the key insights into successfully marketing to moms today.
115. Mentoring Business Owners http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Mary Van Note and Beth Perro-Jarvis of Minneapolis-based marketing strategy firm Ginger, discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
116. Growing Corporate Smarts in the Social Space http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Social landscape architect Lauren McCue discusses how companies can enter the social media space successfully, make money there, and engage women effectively.
117. Holiday Luxury Shopping http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Milton Pedraza, CEO of the Luxury Institute tells us about The Current State of the Luxury Industry, plus he discusses his recent white paper which lists 12 Rules for the 21st Century Luxury Enterprise, plus he tells us what luxury consumers will be purchasing this holiday.
118. BabyCenter http://feedproxy.google.com/~r... download (audio/mpeg, 34.17Mb) Description: Joining Maria Reitan is Tina Sharkey, Chairman and Global President of BabyCenter.com. Tina Sharkey, chairman and CEO of BabyCenter.com appears on â€œPurse Stringsâ€ and discusses the lure of the BabyCenter.com challenge and the changes sheâ€™s made to better connect with her women audience.
119. Marketing Impact of First Lady Michelle Obama http://feedproxy.google.com/~r... download (audio/mpeg, 31.90Mb) Description: Cynthia Gordy, Washington Correspondent with ESSENCE magazineâ€¦ The magazines first ever Washington Correspondent. Sheâ€™s responsible for developing and maintaining key relationships with the Obama administration, the First Ladys staff and cabinet level officers along with covering issues of importance to the African American community. She writes a monthly column in the magazine and a daily [...]
120. Behind the PR Blackout http://feedproxy.google.com/~r... download (audio/mpeg, 31.61Mb) Description: Trisha Haas is blogger and founder of MomDot.com, a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. She tells us about her original intent and how the blackout turned out.
121. Making First Impression on Female Consumer http://feedproxy.google.com/~r... download (audio/mpeg, 3.30Mb) Description: Delia Passi, a nationally recognized sales and marketing expert who is president and CEO of Medelia Inc., founder of WomenCertified and author of Winning the Toughest Customer: The Essential Guide to Selling to Women discusses what it takes to make a good first impression on women.
122. Tips for Great Customer Care http://feedproxy.google.com/~r... download (audio/mpeg, 30.97Mb) Description: Stormy Simon, Senior Vice President of Marketing and Customer Care at Overstock.com. tells us how to ensure your customers keep coming back to you. The secret to great customer care.
123. Feminized Design http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Aurelie Tu, founder of Studio Tu. Studio Tu is a multidisciplinary global shop that focuses on a multitude of solutions for clients â€“ such as branding strategy, design, consumer and cultural insights. Aurelie comes from Nike, where she focused on the technology and design for the companyâ€™s accessories for women.
124. Mom Blogging Competition http://feedproxy.google.com/~r... download (audio/mpeg, 5.00Mb) Description: Kimberly Vetrano of SheScribes.com discusses the PR Mommy Blackout and the competiton for readers in a very busy blogger space.
125. Geek Girls Guide http://feedproxy.google.com/~r... download (audio/mpeg, 29.79Mb) Description: Nancy Lyons and Meghan Wilker of Clockwork Active Media Systems. They will talk about their female-friendly tech site GeekGirlsGuide.com. They give us a glimpse into making social networks an easier fit for both consumer and marketers.
126. Women and their Online Habits http://feedproxy.google.com/~r... download (audio/mpeg, 32.13Mb) Description: Jessica Hogue, research director at Nielsen Online, which delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. They discuss a study called Power Momsâ€¦ a look inside the online habits of women of influence.
127. Women and Online Gaming http://feedproxy.google.com/~r... download (audio/mpeg, 27.06Mb) Description: Laura Fortner, SVP of marketing and insights for CafeMom â€¦the largest online community for moms was on earlier this year to discuss CafeMomâ€™s joint study called Digital Mom. Now sheâ€™s back, talking about women and gaming. Why are women becoming so core to online games?
128. BlogHer ‘09 Conference Preview http://feedproxy.google.com/~r... download (audio/mpeg, 29.73Mb) Description: BlogHer Conference COO and Co-Founder Elisa Camahort Page discusses the growth and success of the BlogHer Conference Series, which is now in its 5th year, how the event sold out and how LobbyCon was created to give additional networking access and the ability to attend the official cocktail parties.
129. New Strategies for Reaching Female Consumers http://feedproxy.google.com/~r... download (audio/mpeg, 32.75Mb) Description: Female Factor CEO Bridget Brennan discusses her new book "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers".
130. Busy Moms on the Go http://feedproxy.google.com/~r... download (audio/mpeg, 28.85Mb) Description: Taiha Wagner is the founder of Mom on the Go Network, where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where sheâ€™s craziestâ€¦ caring for her familyâ€™s welfare.
131. Frito-Lay Female Focused Products http://feedproxy.google.com/~r... download (audio/mpeg, 30.19Mb) Description: Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the companyâ€™s new campaign to launch their female focused product line-up through a campaign called â€œOnly in a Womanâ€™s World.â€
132. Using Twitter to Appeal to Women http://feedproxy.google.com/~r... download (audio/mpeg, 27.68Mb) Description: Jillian McDowell shares her insight into Twitter as a way to engage women.
133. Gender Neutral Marketing http://feedproxy.google.com/~r... download (audio/mpeg, 33.25Mb) Description: Andrea Learned talks about shifting from women â€œoverdriveâ€ into gender neutral. What does that mean and why your company should consider it.
134. Self Networking and Marketing http://feedproxy.google.com/~r... download (audio/mpeg, 48.35Mb) Description: Self Networking and Marketing, plus Learn how women and menâ€™s styles differ when it comes to networking with Andrea Nierenberg.
135. Gender Bending for Increased Market Share http://feedproxy.google.com/~r... download (audio/mpeg, 30.93Mb) Description: Gender Bending for Increased Market Share with Matthew Paprocki of Boombang.
136. Gamma Women in 2009 http://feedproxy.google.com/~r... download (audio/mpeg, 27.64Mb) Description: Nancy Weber, CMO of Meredith, will share where Gamma Women are going in 2009.
137. Marketing to Women in a Down Economy http://feedproxy.google.com/~r... download (audio/mpeg, 29.63Mb) Description: Marketing to Women in a Down Economy with Heidi Mausbach (Director of client services) Betsy Perez (Creative director) of She Hive.
138. Handbag Design http://feedproxy.google.com/~r... download (audio/mpeg, 28.86Mb) Description: Internationally recognized handbag designer Brandi Shigley of Fashion Denver discusses how her designs really took off over word of mouth.
139. Meredith Womenâ€™s Network http://feedproxy.google.com/~r... download (audio/mpeg, 27.23Mb) Description: Lauren Wiener, SVP, Meredith Interactive for Meredith Corporation discusses the newly launched Meredith Womenâ€™s Network.
140. The Digital Mom http://feedproxy.google.com/~r... download (audio/mpeg, 28.86Mb) Description: Terri Walker and Laura Fortner join Maria Reitan to take an in-depth look at the "Digital Mom"
141. Driving Success By Offering Solutions http://feedproxy.google.com/~r... download (audio/mpeg, 37.54Mb) Description: Driving Success By Offering Solutions with Crypton co-founder Randy Rubin.
142. Successful Tools For Jump Starting Your Business http://feedproxy.google.com/~r... download (audio/mpeg, 37.02Mb) Description: Successful Tools For Jump Starting Your Business with Lisa Johnson of the Reach Group.
143. Caring Bridge Connecting Families http://feedproxy.google.com/~r... download (audio/mpeg, 26.68Mb) Description: Maria interviews Sona Mehring, Founder and Executive Director of Caring Bridge
144. Emerging Shopping Trends for Women 2009 http://feedproxy.google.com/~r... download (audio/mpeg, 25.56Mb) Description: Emerging Shopping Trends for Women in 2009 with Michelle Madhok
145. Best Buy Omega Network http://feedproxy.google.com/~r... download (audio/mpeg, 26.67Mb) Description: Best Buy Omega Network focused strictly on women and the store behind it.
146. Generosity versus Greed Study http://feedproxy.google.com/~r... download (audio/mpeg, 29.43Mb) Description: CultureofFuture Founder Jody Turner on the recent Generosity versus Greed Study
147. Success for Women http://feedproxy.google.com/~r... download (audio/mpeg, 27.78Mb) Description: Erin Casey discusses the new womens interest magazine called Success for Women
148. Obama Administration Alpha Panel Study http://feedproxy.google.com/~r... download (audio/mpeg, 27.19Mb) Description: Mary Van Note and Beth Perro-Jarvis from marketing strategy firm Ginger unveil its new Obama Administration Alpha Panel survey results.
149. New PBS Reality Show with Hannah Keeley http://feedproxy.google.com/~r... download (audio/mpeg, 36.62Mb) Description: Lifestyle expert Hannah Keeley discusses her role hosting her new PBS Reality Series.
150. Travel Tourism and the Female Traveler http://feedproxy.google.com/~r... download (audio/mpeg, 29.63Mb) Description: Wyndham Worldwide Senior VP of Communications and Marketing for Betsy O Rourke on Travel Tourism and the Female Traveler.
151. Boomers Social Networking http://feedproxy.google.com/~r... download (audio/mpeg, 32.09Mb) Description: Mary Brown, author of BOOM: Marketing to the Ultimate Power of Consumer: The Baby Boomer Woman, joins Maria on the program.
152. International Marketing to Women http://feedproxy.google.com/~r... download (audio/mpeg, 25.98Mb) Description: International Marketing to Women, in the newly growing markets of India and China with journalist Fara Warner.
153. BlogHer Reach Out Tour http://feedproxy.google.com/~r... download (audio/mpeg, 32.05Mb) Description: News on the BlogHer Reach Out Tour
154. Holiday Food Shopping and Economic Effects http://feedproxy.google.com/~r... download (audio/mpeg, 28.97Mb) Description: Discussing Holiday Food Shopping and Economic Effects with Beth Peta of SUPERVALU
155. Marketing Women Small Business Owners http://feedproxy.google.com/~r... download (audio/mpeg, 30.80Mb) Description: Joy Ott of Wells Fargo talks about Marketing to Women Small Business Owners
156. Is Marketing to Women Dead http://feedproxy.google.com/~r... download (audio/mpeg, 29.27Mb) Description: The question Marketing to Women Dead is answered by Author, blogger, speaker and marketing to women expert Andrea Learned
157. Women and Politics http://feedproxy.google.com/~r... download (audio/mpeg, 28.67Mb) Description: Maria Reitan talks politics and the upcoming election.
158. Surveying Women’s Purchasing Styles http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest survey on women's purchasing styles.
159. Road Trip Through the American Automobile http://feedproxy.google.com/~r... download (audio/mpeg, 31.05Mb) Description: Maria Reitan interviews Kelley Styring ,Principal at Insight Farm, about unveiling exciting new research at the Institute for International Researchâ€™s â€œThe Market Research Eventâ€ about her journey through 7 cities, 5,000 miles in 30 days or Road Trip Through the American Automobile with her entire family in a Honda Pilot.
160. Big Green Purse http://feedproxy.google.com/~r... download (audio/mpeg, 31.04Mb) Description: Diane MacEachern, the author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, and she introduces us to an exciting new program that can help everyday consumers get green easily and simply.
161. Alpha Panel Marketing and Influencer Women http://feedproxy.google.com/~r... download (audio/mpeg, 29.98Mb) Description: The Alpha Panel is a custom marketing panel of ahead of the curve on influencer women in the US who keep them in touch with what women are thinking and doing on a host of subjects. Learn about this panel from guests Mary Van Note and Beth Perro Jarvis from Ginger.
162. Gamma Women Study Results http://feedproxy.google.com/~r... download (audio/mpeg, 31.47Mb) Description: Author and marketing expert Lisa Johnson is back for another discussion on Gamma Women on the results of a study she conducted in conjunction with Lisa Finn and Meredith Corp called The Gamma Factor: Women and The New Social Currency.
163. Word of Mouth Marketing http://feedproxy.google.com/~r... download (audio/mpeg, 27.43Mb) Description: Aliza Freud, founder and CEO of SheSpeaks, a womenâ€™s insights and word-of-mouth marketing network tells us how she helps companies spark womens interest, obtain candid feedback, grow word of mouth awareness and build long term brand advocates.
164. Reaching Hard To Reach Consumers http://feedproxy.google.com/~r... download (audio/mpeg, 32.57Mb) Description: Maria speaks with Duane Benson, Executive Director of the Minnesota Early Learning Foundation about reaching hard to reach consumers as the U.S. population becoming increasingly more diverse, plus how companies are investing in reaching these hard to reach moms. . Duane is a trustee for the Minnesota State Colleges and Universities. He served in the [...]
165. All Access Woman Study http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Susan Plagemann, VP and Publisher of Marie Claire magazine discusses the results of a study conducted with Unity Marketing on women’s attitudes, called All Access Woman, which provides powerful consumer insights into the psychology of women, her values and priorities and how her value system influences her as a consumer.
166. Knowing Your Target Customer http://feedproxy.google.com/~r... download (audio/mpeg, 29.45Mb) Description: Catrina McAuliffe, brand planner, talks the importance of really knowing your target customer, plus she shares insight on what goes into excellent consumer insight; and how companies can leverage that information to elevate awareness, drive trial and recommendation of their products and services.
167. Gamma Factor http://feedproxy.google.com/~r... download (audio/mpeg, 32.23Mb) Description: Lisa Johnson, founder and CEO of The Reach Group, shares the results of a study she conducted in conjunction with Lisa Finn and Meredith corp called The Gamma Factor: Women and The New Social Currency.
168. Influencer Marketing http://feedproxy.google.com/~r... download (audio/mpeg, 33.43Mb) Description: Dermatological U.S. Director of Consumer Marketing Lisa Kovner discusses marketing health and beauty, and she speaks about influencing marketing, mobile marketing and experiential marketing and how all are keys to tapping the female head and heart. Especially around such a personal topic as beauty.
169. Trillion Dollar Moms http://feedproxy.google.com/~r... download (audio/mpeg, 31.01Mb) Description: Maria Bailey, Founder and CEO of BlueSuitMom.com and author of numerous books speaks about the rapidly developing mommy blogger trend and about women entrepreneurs and why a woman should be more like a man when it comes to business. Maria Bailey is the founder and CEO of BlueSuitMom.com. Maria is the host of Mom Talk [...]
170. Understanding Target Demographic http://feedproxy.google.com/~r... download (audio/mpeg, 31.27Mb) Description: Author and Marketing Consultant Holly Buchanan discusses how companies should better understand their target demographic when marketing their products and services, plus we get some insight into her book entitled The Soccer Mom Myth.
171. Trend Watching http://feedproxy.google.com/~r... download (audio/mpeg, 30.22Mb) Description: Nancy Robinson, VP Consumer Strategist of Iconoculture, discusses trend watching and defines for us who are Twisted Traditionalists and the impact they will have on future generations, plus Maria gives us an education on identify Generation Y and GenWe
172. Engaging Bloggers and Consumers http://feedproxy.google.com/~r... download (audio/mpeg, 30.84Mb) Description: Kristen Chase from coolmompicks.com talks about unconventional ways companies can tap bloggers like herself to engaging consumers about their products and services and previews her speaking engagement at the BlogHer 08 conference in San Francisco.
173. Marketing Bloggers http://feedproxy.google.com/~r... download (audio/mpeg, 29.68Mb) Description: Mir Kamin, blogger of two popular blogs, WouldaShoulda.com and Wantnot.net.tells us how companies can best approach bloggers and intrigue women like Mir to talk about their products and services.
174. Marketing Twenty Something Women http://feedproxy.google.com/~r... download (audio/mpeg, 35.11Mb) Description: Unilever Senior Marketing Communications Manager Stacie Bright takes us behind Doves latest venture Dove Go Fresh, and the Fresh Takes mulimedia campaign featuring singer Alicia Keys, aimed at twenty something women, plus we look back at how Dove turned the advertising world on its head with The Dove Campaign for Real Beauty
175. Green Marketplace http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Purse Strings Host, Maria Reitan talks with Mary Hunt, author of In Women We Trust about Women and Green Washing. We also find out if your company hasnâ€™t considered itâ€™s place in the Green space, then youâ€™re already behind. We also find out whether or not every company should get involved in the conversation [...]
176. Consulting Companies Marketing to Women http://feedproxy.google.com/~r... download (audio/mpeg, 68.45Mb) Description: Consulting Companies Marketing to Women with Marti Barletta, CEO and founder of The Trendsight Group discusses how her company consults other companies on how to communicate effectively with women, plus what companies are following the right trend.
177. Women and Politics http://feedproxy.google.com/~r... download (audio/mpeg, 31.63Mb) Description: Talking Women and Politics with League of Women Voters President Mary Wilson and discussing about the importance of the female vote in the presidential election and the issues that are impacting womenâ€™s decisions in 2008
178. Marketing Sports and Outdoors to Women http://feedproxy.google.com/~r... download (audio/mpeg, 31.17Mb) Description: Leslie Prevish of Harley Davidson discuss how the company’s marketing strategy to female riders, plus how women are being marketed to participate in sports and outdoor activities.
179. Marketing to Female Entrepreneurs http://feedproxy.google.com/~r... download (audio/mpeg, 31.55Mb) Description: Center for Womens Business Research Executive Director Sharon Hadary talks about Marketing to Female Entrepreneurs and their enterprises.
180. Branding and Marketing http://feedproxy.google.com/~r... download (audio/mpeg, 55.48Mb) Description: Chief Branding Officer for Carlson Hotels Worldwide Yvonne La Penotiere talks about her work in branding and marketing in order to capture the attention of the female consumer.
181. The Power of PR http://feedproxy.google.com/~r... download (audio/mpeg, 34.84Mb) Description: Carmichael Lynch Spong discusses the power of public relations and how you can incorporate PR to reach women and why companies should consider upping their spend on PR
182. Distributed media networks http://feedproxy.google.com/~r... download (audio/mpeg, 34.84Mb) Description: Glam Media Regional Director Christine Ryder discusses distributed media networks and how a distributed media network plans on connecting with women.
183. Marketing to Women Conference http://feedproxy.google.com/~r... download (audio/mpeg, 34.37Mb) Description: A preview of the upcoming Marketing to Women Conference in Chicago which is the premier national conference for business and marketing professionals looking to increase their emotional, cognitive and financial share of the lucrative woman’s market.
184. Selling to Women http://feedproxy.google.com/~r... download (audio/mpeg, 32.28Mb) Description: Delia Passi discusses her latest book Winning the Toughest Customer: The Essential Guide to Selling to Women from demographics to in store experiences
185. Women Power Bloggers http://feedproxy.google.com/~r... download (audio/mpeg, 32.40Mb) Description: Women Power Bloggers is discussed with Stacy DeBroff , the President of Mom Central, whose company connects your products and services with the influential blogger
186. Seducing the Boys Club http://feedproxy.google.com/~r... download (audio/mpeg, 32.54Mb) Description: McCann Erickson chairman Nina DiSesa introduces us to her book, Seducing the Boy’s Club: Uncensored Tactics from a Woman at the Top and how to success by not following the rules you learned in business school.
187. The Wealthy in the Current Economic Climate http://feedproxy.google.com/~r... download (audio/mpeg, 34.79Mb) Description: Pam Danziger, President of Unity Marketing ,and author of Shopping: Why we love it and how retailers can create the ultimate customer experience, explains how have the wealthy weathered the current economic climate
188. Technology and Women http://feedproxy.google.com/~r... download (audio/mpeg, 34.07Mb) Description: Jennifer Johnston Schaidler, VP of Music at Best Buy, the major big box consumer electronics retailer, talks to us about women, technology and why companies need to look at how its empowering its employees before taking on the consumer
189. Innovation and Trust http://feedproxy.google.com/~r... download (audio/mpeg, 32.44Mb) Description: Business guru,noted speaker and author Martha Rogers discusses what innovation and trust mean for competitive differentiation and long-term success.
190. Marketing Sporting Events to Women http://feedproxy.google.com/~r... download (audio/mpeg, 30.95Mb) Description: Kelly McGrath and Cathy O’Connor of the Excel Energy Center discuss how their company hosted the U.S. Figure Skating Championships in Minnesota, and describe the anatomy of marketing sporting events aimed at women
191. Marketing Omega 3 http://feedproxy.google.com/~r... download (audio/mpeg, 30.95Mb) Description: Cassie France-Kelly and Sarah Sullivan, Marketing and Public Relations experts from Martek, manufacturer of the algae-based omega 3 ingredient Lifes DHA, discuss the challenges with marketing an ingredient.
192. Marketing to Boomers http://feedproxy.google.com/~r... download (audio/mpeg, 31.78Mb) Description: Jack Stanton, chair of Third Life at Carmichael Lynch Spong, explains the importance of the boomer market, and their perspective on age, income level, and specifically ways of marketing to female baby boomers
193. Savvy Networking http://feedproxy.google.com/~r... download (audio/mpeg, 34.94Mb) Description: Andrea Nierenberg,an independent personal marketing consultant and founder of The Nierenberg Group, discusses her latest book Savvy Networking, plus the rules of business etiquette and some specific tips for small business owners.
194. High Net Worth Woman http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Angela Wethor, Director Advanced Markets for Foresters, a fraternal benefit society that provides life insurance products and annuities, speaks about the unique financial challenges faced by the high net worth woman, and how financial services companies may be missing huge opportunities in capturing her attention and winning her loyalty.
195. Interactive Trends http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Jennifer Kemp, of Kemp & Company â€“ an interactive communications resource-shares some of the top interactive trends that you and your company need to be aware ofâ€¦ and how women are already getting hip to the new online world order.
196. Marketing to Single Women http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Discover some startling insight into marketing misconceptions about single women specifically single moms – the largest group of single women with Gigi Carroll, VP, Concept Director with Draft FCB.
197. The Green Movement http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Jennifer Rudolph, Public Relations Manager for TransFair joins Maria to talk about about Green, Sustainability and Do-Good Companies as she explains the green movement and its exploding popularity, the number of messages bombarding women, and the growing skepticism.
198. Experimental Marketing http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Lisa Kovner, Principal at Carmichael Lynch Spong and Chair of the Experiential Marketing group, shares her tips for creating experiential marketing which attempts to connect consumers with brands in personally relevant and memorable ways.
199. Iconic Brands http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Audrey Reed-Granger, Director of marketing and public relations for the portfolio of brands of the Whirlpool Corporation speaks to Maria about iconic brands â€“ how they get that way, how they stay that wayâ€¦ and how women are critical to their success.
200. Marketing Moms http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Hannah Keeley of TotalMom.com discusses how marketers can reach moms through blogs, the internet and social networking and talks about her new book, Hannah Keeleyâ€™s Total Mom Makeover: A Six-Week Program to Completely Transform Your Home, Health, Family, and Life.
201. Marketers connecting with women http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: Insight Farm principal Kelley Styring teaches us how marketers can connect with women through their purses â€“ whether big or small.
202. Real Women in Advertisements http://feedproxy.google.com/~r... download (audio/mpeg, 0.00Mb) Description: President and Chief Creative Officer for KickSkirt Mary Dean shares insight into whats been a trend of showing real women not models in advertisements with examples such as Curves fitness centers and Dove soap ad campaigns.