Podcast Directory
| Podcast title | CONTENT 2.0 - NMK's Digital Media Conference
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| http://www.content2point0.co.u... | ||
| Description | Content 2.0 brought together some of the foremost thinkers and experts from both the UK and arcoss the globe to discuss and debate what user generated content, social networks and disruptive technologies mean for content and how we search for and market it. | |
| Updated | Tue, 06 Jun 2006 10:32:00 GMT | |
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| Category | Technology |
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Episodes |
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1. Content 2.0 Keynote http://www.archive.org/downloa... download (audio/mpeg, 13.70Mb) Description: Open source software and technologies, social media and Web 2.0 help aggregate people and content. Marc talks about burgeoning new standards which will help inter-connect social networks together as well as new standards to extend blogging and the notion of a universal "blog this" button. |
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2. Content 2.0 - Scenesetter talk - Adriana Cronin-Lukas, The Big Blog Company 'GOODBYE NEW MEDIA - HELLO SOCIAL MEDIA' http://www.archive.org/downloa... download (audio/mpeg, 12.10Mb) Description: Superchannels (eg. Google, Yahoo!, Microsoft, AOL, eBay, Amazon, BBC) are still channels but the internet is a network. In the short term aggregators and portals make sense. In the long run, it's a matter of understanding the value of content (and the attention economy) and of the long tail. A consumer-centric content business offers a 'bottom up' model , with social media empowering individuals to congregate online in a profoundly social fashion. The resulting dynamics facilitate the rise of superchannels – but how much control do they have? |
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3. Content 2.0 - Forum session 'Marketing 2.0=Content 2.0' http://www.archive.org/downloa... download (audio/mpeg, 39.00Mb) Description: Featuring Jamie Kantrowitz, Myspace, Hugh MacLeod, GapingVoid, James Cherkoff, Collaborate Marketing, chair: Michael Bayler, The Rights Marketing Company. Collaboration is a new force in marketing. Bringing consumers into the heart of businesses is touted as the keystone of 21st Century corporate success. With more power flowing to end users and communities, have we reached a tipping point on the Web 2.0 scales? And with the rise of user generated content, is facilitation the best hope for brands or are digital content producers better placed than most to benefit from deeper engagement with customers? |
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4. Content 2.0 - 'Can Brands Be Trusted?' featuring Shel Israel, Naked Conversations, and Alan Moore, SMLXL. http://www.archive.org/downloa... download (audio/mpeg, 16.90Mb) Description: Do consumers trust the motives of brands that facilitate UGC and social networks? Can conversations with customers be authentic? Who controls this new marketing approach – can brands self-regulate? |
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5. Content 2.0 - Keynote - Bradley Horowitz, Yahoo! 'The Changing Face Of Web Search'. http://www.archive.org/downloa... download (audio/mpeg, 18.40Mb) Description: Better Search Through People - Bradley discusses what he believes will be the next important phase in the state of the art: social search. |
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6. Content 2.0 - Scenesetter talk - Matt Locke, BBC New Media 'Folksonomies: What Are They Good For?' http://www.archive.org/downloa... download (audio/mpeg, 12.70Mb) Description: Why is tagging content so important? Is it just a geek fetish or will it go mainstream? Are there historical parallels we can learn from? And how can we integrate folksonomies with existing taxonomies and structured data to help us find what we want, when we want it? |
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7. Content 2.0 - Forum session - 'Search and Enjoy: The Power Of Search and Recommendation' http://www.archive.org/downloa... download (audio/mpeg, 34.40Mb) Description: Featuring Suranga Chandratillake, Blinkx, Alex Barnett, Microsoft Developers Network, Matthew Ogle, Last.fm. Is the consumer blinded by choice? Is search the ultimate interface to multichannel content? In what way will search extend beyond recovery and discovery? Is specialisation and mining the long tail the future of content promotion and delivery? |
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8. Content 2.0 - Young people and media session - 'The Invisible Culture' featuring Dot and Rory, chair: William Higham, The Next Big Thing. http://www.archive.org/downloa... download (audio/mpeg, 19.30Mb) Description: Content 2.0 is a reality here and now. You have the opportunity to talk to the current generation of young digital consumers. Hear from Generation Y who find this new world second nature as they actively go about building their digital identities. |
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