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| Podcast title | Mike Haydon's Blog
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| http://mike-haydon.blogspot.co... | ||
| Description | ||
| Updated | Thu, 12 Apr 2012 16:29:03 +0000 | |
| Category | Muscle building Exercise Build muscle Nutrition Workout Wordpress plugin review Healthy eating Gain muscle |
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Episodes |
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1. Beyond Affiliate Marketing http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: It's not enough to be a great affiliate marketer. As the online equivalent of the wild west of the early 2000s becomes more and more colonised, affiliate marketers are feeling the pinch. Sites are being penalised or thrown off Google, PPC costs are through the roof and just try to promote something on social media without being reported for being a spammer! It's time to move beyond affiliate marketing and build a business where you're in control of the income stream. Affiliate marketers already have a huge piece of the puzzle in place. Maybe you just need a little nudge to take some action that could drastically improve your income and security. There are a lot of business models where you can utilise your skills. Do some work for local businesses in your area. Heck make your own product. Just do something proactive before the previous waterfall of your affiliate income diminishes into a slow drizzle. Read more here: http://ping.fm/Sb9vA |
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2. Facebook EdgeRank Explained http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: The likelihood of a status update, photo, video, etc showing up in your news feed depends on three things: Your relationship with the person or page doing the sharing, the type of interaction or content shared and the recency of the shared content or interaction. You can improve the visibility of your page's updates by encouraging interaction over a long term. The more people interact with your posts, the greater the likelihood that they and others will see them in the future. See the rest here: http://ping.fm/5YMWV |
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3. Improve Your Internal Linking http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: Many people don't spend time linking their posts or pages together on the same website. Your visitors will appreciate a more interconnected website and the search engines sure will too! Don't overdo it, but make sure when you write new posts to link them to old ones if appropriate. Take some time right now to go through some of your older posts, particularly popular ones, and if you've explained anything better or explored it deeper, link to the newer article from the old. You may even get some ideas for new posts by going through this process and realising you haven't covered some things very well. Or perhaps with time you have increased your understanding of concepts you talked about previously. Read more: http://ping.fm/vZz9t |
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4. Personalised Search Engine Rankings http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: If you see that your site is ranking really highly for your search terms, before you tell all your friends how clever you are, you might want to read this article: http://ping.fm/pYxja - it could save you a lot of embarrassment! |
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5. How To Use The Meta Description http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: This is something that often trips people up. Either they stress over every tiny detail of it, or they completely ignore it. The best way is to think of it like the advertising copy for your search engine listing. Keep it under 155 characters and make sure to write in a way that entices the searcher to click through to your website. More best practices: http://ping.fm/zhSwV |
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6. Google's Search Plus Your World Masterstroke http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: A few days ago, Google announced the rollout of Search Plus Your World where private information on Google+ as well as other Google+ posts would be integrated into Google search for logged in users. Good thing or bad thing? Lots of people are quite upset about it, which is fair enough. Unfortunately, it's a step Google had to take to remain competitive and even take ground off Facebook & Microsoft. Think about it - if you were planning a trip to the beach, wouldn't you want to see your friends' recommendations? It's little things like that which could easily tip the fickle public's attention from Facebook to Google+. Read more: http://ping.fm/rRt6M |
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7. Build Your Ranking Power http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: One of the best things you can do to build the online component of your business is to regularly write useful, well researched articles. Encourage people to share your articles, but don't be shy in promoting your work across the interwebs. You'll have to do most of your work yourself, but if you stick with it, the rewards will pay off big time in the future. A powerful website allows you to easily rank well for new search terms. Then when anyone is doing research for their articles, they'll find what you've written and reference it. This in turn builds upon the strength your site already has and creates an endless strengthening spiral, allowing you to do whatever you want with your site. Maybe promote one (or more) of your products, sell a friends on a joint venture, promote as an affiliate, engage people with your brand, whatever is the goal of your online presence. Read more here: http://ping.fm/T4Zhc |
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8. Time To Increase Your Blogging http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: The best way, hands down, to build your online market leadership is through blogging. But for some reason, a lot of business owners would prefer to sleep on a bed of nails than write a blog. A blog is just a collection of articles sorted chronologically that you add to on a regular basis. Weekly posting is best if you're just starting, but the more regularly you post, the better. You don't have to be Shakespeare. But if you're an expert in your field it should be easy for you to write a post and publish it in under 90 minutes. Do that once a week and you'll reap significant rewards. See more here: http://ping.fm/V2Dcz |
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9. Top 3 Twitter Tips http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: 1. Use a 3rd party application like hootsuite, echofon or tweetdeck 2. Engage in the conversation 3. Make full use of lists Read more: http://ping.fm/g7QLF |
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10. When To Use Your Facebook Profile Or Page http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: The easy way to remember it is profiles are for friends, pages are for business. For best enjoyment of your Facebook profile, keep to less than 230 friends. There's some sound social psychology behind that, but check out http://ping.fm/LqHJe for a full rundown. Your page should be to communicate the doings of your business to your customers and prospects. Build the relationship on Facebook and move the conversation to your website. |
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11. How To Make A Facebook Page http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: If you own or run a business of any size or type, you need to have a Facebook Page. Your customers are all on Facebook, so meeting them where they're at requires you building and maintaining the Page. It's really easy to setup and you don't even need a Facebook Profile. Go to http://ping.fm/cptCL choose your business type and follow the prompts. You'll have to confirm your email address if you don't have a Facebook Profile, but otherwise it's a piece of cake. Put in a profile picture and go through your settings to make sure they are how you want. Finally, go to http://ping.fm/DFS86 and get a pretty url. Choose wisely because you can't change it once it's set. Full instructions and recommended settings at http://ping.fm/uV1Or |
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12. Rich Snippets For Local Businesses http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: Rich snippets are structured markup that enhance search engines' understanding of your site. Things that are obvious to us, like a street address being related to the business name above and phone number below, aren't so obvious to the search engines. They can usually figure it out, but why would you want them to when it's so easy to just tell them and get it right? Get the code for doing your own business formatting at: http://ping.fm/oAYyz If you run a restaurant, travel or hotel type business, rich snippets can really enhance the look of your search engine listing, with stars, pictures, reviews, etc. Other local business owners could potentially use rich snippets to display their best products within the search engine listing. This is something that could really give you an edge over your competitors. |
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13. Start Building Your Online Presence http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: If you're new to the online space, it might all be a little overwhelming. Here's how I would start if I was in your position: http://ping.fm/WN2r0 |
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14. Stay Safe On Social Media http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: A lot of people are leaving themselves open to identity theft by carelessly giving out their information on social networking sites. Don't post your phone number to Facebook Phone Number Events, only post the absolute minimum information online and be careful about giving away your current location in status updates. For a deeper explanation of these and a number of other tips on keeping safe on social media, see: http://ping.fm/A4hzx |
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15. Inbound SEO Link Building http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: Most people don't get the success with SEO that they deserve simply because they underestimate how long it takes to do properly. A lot of work goes into it, day in, day out. Most of that work revolves around building links to your site. I'm talking around 90% of SEO work is link building. Seriously. The best way to get great quality links to your site is through guest posting. After that you have squidoo and hubpages for some great communities. Really get involved and build a community there. Next is the stronger article directories like Ezine Articles, iSnare & Buzzle. Pick one and build out a strong profile of great articles there, each linking back to your site in the resource box. Finally, build links to your links, strengthening the whole network and creating an impenetrable moat around your rankings. Go out and post some more links :) See more here: http://seoperth.net.au/seo-link-building/ |
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16. Thoughts on Search Engine Optimisation for 2012 http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: 2011 was the year that quality content really came to the forefront of search engine ranking. It also laid the groundwork for a huge year in 2012 for social media integration into SEO. Going forward, I don't think you can have social without SEO and vice versa. Integration of both is key and I think you'll see a lot more tools for managing and tracking social media this year. SEO is still vitally important for many businesses, but there is a huge shift happening in how it's being done. Predictably, the spam approach employed by many businesses is being discounted at an ever increasing rate. Good SEO practices are more important than ever before. There are still plenty of loopholes, but they are quickly being closed. Read more: http://ping.fm/tnIs8 |
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17. How To Destress Without Spending Money http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: With the Christmas holidays coming up it can be a time of great stress. Coupled with that - if you've been buying presents for all and sundry you might be a little short on cash. So how do you beat these two things and actually enjoy Christmas? (Hey that'd be a nice change, wouldn't it?!) What about, if you're in Australia, go to the beach? Or skiing or ice-skating if you're in the Northern Hemisphere? Do something outdoors that's free. If it won't add to your stress levels, go with a few people (or your significant other). You get to spend time with them and breathe the fresh air, with a bit of exercise thrown in. It doesn't have to be a huge time imposition. Just aim for an hour or so. This will cause a lowering of your stress levels, which will vastly improve your productivity. So don't think of the time as wasted - think of it as an investment you can't afford to miss out on. Read more: http://ping.fm/d0OPC |
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18. How Structured Are You? http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: I noticed, while filming for the launch of the Business Innovation Framework ( http://ping.fm/IIkB6 ), that I was most comfortable in front of the camera when we went with a structured approach. We wasted over an hour figuring it out. It leads me to wonder - what makes someone structured vs unstructured? Is it something you're born with, or does it develop over time? Can you change it? I believe it's more a continuum, rather than an either/or. It's not a case of being structured or unstructured. Instead, it seems to be more or less structured. Read more: http://ping.fm/KTTph |
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19. Is SEO Spam? http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: Search engine optimization of itself is just a tool. Like email, it is meant to be used for good, but is sometimes utilized by the forces of spam. Some people accuse us of spamming the search engines, but that's far from the truth. Often times, I'm pushing down less useful web pages in favour of ones created by myself or my clients that specifically answers what the user is searching for. SEO encompasses far more than building links. If you don't spend the time to build a target for those links that is well optimized to the search phrase, you're wasting your time. Search engines don't pay for your dinner. People do. Recognizing that, good search engine optimizers design for people, then work to get their message in front of those people. Read more: http://ping.fm/RATkJ |
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20. Google Analytics Now More Reliable http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: Far from being all doom and gloom about Google's latest announcement regarding Analytics reporting ( http://ping.fm/hnKv4 ), I think it's a step in the right direction. Up until now, the personalized search results have been polluting the organic data. This can cause a waste of funds due to a misallocation of your SEO budget, based on incorrect data. Personalized search changes what people see, so you might think you're getting 20 clicks a month from a certain keyword for which you're in position 30. Leading you to calculate that if you were in the top 3 you could get perhaps 100 clicks a day. This may be true, or it may be that due to strong social media promoting some of your friends are seeing your articles high in the SERPs. Clean data is good data. Thanks Google for cleaning it up, but could you please put it back as a separate referrer (like you did with Adwords data)? kthxbye Read more: http://ping.fm/Qcjb1 |
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21. Instructions On First Link Priority http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: First Link Priority causes a fair bit of confusion. Basically, if Page A links more than once to Page B, only the anchor text of the first link from Page A to Page B counts. This can be problematic if the first link is an image link, which cannot pass anchor text. The way around it is to change the first link to something like yourdomain.com/index/ then add a 301 redirect (use your .htaccess) from /index/ to your home page. For added security, block /index/ from the search engine spiders using your robots.txt file. See more detailed instructions here: http://ping.fm/hh0md |
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22. Wordpress Plugin For Filtering Spam http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: Over many years and many blogs, I've tried to find the best spam filtering plugin. I really don't like Akismet because it doesn't do the job very well and you have to pay for it if you have any decent traffic or a commercial blog. Antispam Bee is the best wordpress plugin I've found so far for spam filtering. It does the job great, doesn't require my attention and doesn't inconvenience my readers or force them to jump through hoops. Best case scenario! Read a more detailed review here: http://ping.fm/Lhnxr |
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23. Live In The Moment http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: What are you doing right now? Is it the best use of your time? If it is, turn off all your distractions and focus on doing this one thing right now. There's a time for distractions, but the majority of your time should be spent living in the moment. That's where you'll get the most joy out of life. Read more: http://ping.fm/nC23y |
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24. How To Increase Your Memory Retention http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: Many people complain of having a bad memory. But very few actually do. Unless you have an injury or a piece of your brain missing, your memory has the potential to be as strong as anyone else. "No", you say "you don't understand, I really DO have a bad memory!" Perhaps it's more a case of you don't understand how to use your memory, rather than having anything wrong with you. Perhaps you're just trying to remember in a less than ideal way. How good are you at story telling? I've often found that people who complain of having a bad memory are usually pretty bad at telling stories. And vice versa. There are always exceptions, but telling stories is one of the best, easiest and enjoyable ways to improve your memory. Practice, practice, practice, and check out http://ping.fm/TolKw for a more detailed discussion. |
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25. Inertia http://mike-haydon.blogspot.co... download (, 0.00Mb) Description: One of the biggest problems we face when going after our dreams is actually starting. I believe we completely underestimate how much energy is required to get started. Think how much energy a rocket takes to get off the ground compared to the rest of the flight. If you don't allow enough energy for the task, you're going to get tired just thinking about it! More on the topic here: http://ping.fm/H9Uf5 |
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