Podcast Directory
| Podcast title | Altyrian View
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| http://www.altyrianview.com | ||
| Description | Formerly called "Marketing Watch," this is a weekly podcast from the creative minds of Altyris Advertising covering trends and strategies in marketing, advertising, public relations, graphic design, etc. Larry Hill, president of Altyris, and John Mims, VP of communications discuss important news and topics to marketing, advertising and PR professionals. | |
| Updated | Thu, 24 Jul 2008 10:57:07 -0400 | |
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| Category | Management & Marketing |
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Episodes |
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1. Altyrian View 18 - Audio Version download (audio/mpeg, 13.21Mb) Description: Ever want to know the secrets of media buying? John has a sit-down with a former media sales rep. AUDIO VERSION |
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2. Altyrian View 18 - Video Version download (video/quicktime, 31.63Mb) Description: Ever want to know the secrets of media buying? John has a sit-down with a former media sales rep. VIDEO VERSION |
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3. Altyrian View 17 download (audio/mpeg, 17.18Mb) Description: Discussions about top 10 issues on marketers' minds, the Virtual World Conference, television viewing habits, Lamborghini on iTunes, "beeping" four-letter words in ads, user generated content and how it is affecting politics in 2008 and Twitter. |
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4. Altyrian View 16 download (audio/mpeg, 25.78Mb) Description: Discussions about Apple's iPhone marketing, Joseph Jaffe trades an iPhone for sponsorship, Second Life's exodus and Leo Burnett's Simpsons Movie idea. |
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5. Altyrian View 15 download (audio/mpeg, 31.93Mb) Description: The latest trends on podcast listeners, more debate on the Nikon blogger campaign, the NCAA rules on blogging during sporting events, ghost blogging and an interview with C. C. Chapman about Crayon and Coke in Second Life. |
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6. Altyrian View 14 download (audio/mpeg, 26.69Mb) Description: We're back! Discussions about recording the podcast live in Second Life, YouTube and politics, Circuit City and how not to fire people, the rise of Internet advertising and Second Life milestones. |
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7. Altyrian View 12 download (audio/mpeg, 17.11Mb) Description: MPG Research gives a glimpse into the future of television, Sling Media offers more place-shifting options, Agency.com pitches Subway with a viral video, 6 signs that a video is viral and an interview with Sibley Verbeck of the Electric Sheep Company. |
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8. Altyrian View 11 download (audio/mpeg, 22.27Mb) Description: Relay for Life raises $40k in Second Life, TiVo gives advertisers more viewer data, Coke opens some night clubs, Jeep launches jeepcompasskaraoke.com and John interviews Fard Johnmar about Jupiter Research. |
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9. Altyrian View 10 download (audio/mpeg, 20.95Mb) Description: Wal-Mart introduces The Hub, Wired 40, The Wall Street Journal allows ads on the front page, blog and podcast user stats, Ford introduces Bold Moves and an interview with Paull Young about anti-astroturfing. |
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10. Altyrian View 9 download (audio/mpeg, 19.86Mb) Description: In this episode we discuss the change in format for our show, GM's alternate reality game, Tom Cruise's PR nightmare, MySpace's move to number 1, myFox.com and the death of advertising. As always, we want your feedback. |
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11. Consumer Centric Marketing download (audio/mpeg, 8.37Mb) Description: An interview with Concentric Direct Marketing president Tom Gaillard. |
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12. Marketing Lessons from Lost download (audio/mpeg, 6.45Mb) Description: What can ABC's hit show teach us about marketing? Plenty according to Altyris' art director Lara Helms. Even if you don't watch the show, you'll learn how this show has moved outside of the TV and into the mainstream. |
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13. Marketing Minute: 3 Tips to Better Trade Shows download (audio/mpeg, 1.68Mb) Description: Nanocast: If you ever display your company or service at a trade show, you need to know these three important tips to make sure that you're doing your job well. |
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14. Trends in Creativity download (audio/mpeg, 4.85Mb) Description: An interview with Altyris' president and creative director to talk about the latest trends in creativity. |
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15. Conducting Research download (audio/mpeg, 4.46Mb) Description: Learn about the basic types of research and common pitfalls to avoid. |
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16. Dealing With a PR Crisis download (audio/mpeg, 5.33Mb) Description: There are right ways to handle a crisis and there are ways that will completely ruin your image. Find out how public relations pros handle tough crises. |
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17. Saturation Branding download (audio/mpeg, 5.44Mb) Description: Saturation Branding, sometimes called Experiential Branding or 360 Degree Branding, is moving brands from just logos and ads to interiors, customer service and beyond. Learn more about this hot branding topic. |
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18. Trends in Advertising download (audio/mpeg, 5.38Mb) Description: Learn about some of the new ways that companies are using to market themselves. |
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