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Podcast title	The BuzzBubble - Interviewing advertising icons
Website URL	http://thebuzzbubble.com
Description	Where we pick the brains of great minds in advertising... Interviewing advertising icons like Alex Bogusky of Crispin Porter, Barry Wacksman of RGA, George Lois and more.
Updated	Tue, 16 Mar 2010 05:22:32 +0000
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Category	Advertising Marketing Interactive Social Media
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Episodes
1. E4 Pt 7 George Lois’s New MoMA Esquire Cover Book, the Buzz-Round and more on The Buzzbubble http://thebuzzbubble.com/e4-pt... download (audio/mpeg, 8.28Mb) Description: Enter to win George’s New book at our facebook fan page - (got to watch the first 2 minutes to find out how). George and Kevin discuss George’s book signing for his new book The Esquire Covers at MoMA, the Ali Rap Book and stories about George and Mohammad Ali. Also, Rubin “Hurricane” Carter, his question [...]
2. E4 The BuzzBubble: George Lois Pt. 6: Getting his Esquire Covers Into MOMA, Social Media & More http://thebuzzbubble.com/e4-th... download (audio/mpeg, 10.63Mb) Description: In this episode Kevin and George get into questions from previous guest Rob Schwartz, we discuss facebook, twitter, emailing and grammar issues, getting into MOMA, his new book of Esquire covers, the best greek restaurant in NYC – Milos, the famous wall in the CBS cafeteria by Lou Dorfsman, working with the great Harold Hayes [...]
3. E4 Pt 5 George Lois on The Buzzbubble – Women in Advertising & GL on technology http://thebuzzbubble.com/e4-pt... download (audio/mpeg, 9.37Mb) Description: George Lois and Kevin Kelly discuss: Women in advertising in the 50’s and 60’s, Mary Wells, Phyllis Robinson, Rita Selden (wrote the VW Lemon ad for Volkswagen) at DDB, George’s first account person when he started his agency was a woman. Why it was tough for women to be art directors back then. How the revolutionary DDB [...]
4. E4 Pt 4 Kevin Kelly and George Lois on The Buzzbubble – Mad Men Stole George’s life http://thebuzzbubble.com/e4-pt... download (audio/mpeg, 9.47Mb) Description: Kevin and George Lois talk about the heroic advertising days in the 60’s and more about how mad men is BS, George’s book “George Be Careful” his anti-slogan, Mad Men season 3 closing rips off George’s life, how he almost became a matzoh salesman, PLaying hooky in high school, being a bronx boy and a [...]
5. E4 Pt 3 George Lois on The Buzzbubble – on leaving DDB starting the Creative Revolution http://thebuzzbubble.com/e4-pt... download (audio/mpeg, 9.80Mb) Description: George and Kevin Discuss: The genius crew at crew at DDB: Bill Taubin, Bob Gage, Helmut Krone, Phyllis Robinson, Mary Wells. Leaving Doyle Dane Bernbach a- George and Julian Koenig break the news to Bill Bernbach, Starting the Papert Koenig Lois agency, reinventing brands like Xerox, and we get into the birth of the Creative Revolution, and [...]
6. E4 Pt 2 George Lois on The Buzzbubble – The Road to Doyle Dane Bernbach http://thebuzzbubble.com/e4-pt... download (audio/mpeg, 9.82Mb) Description: We Discuss: How Bill Bernbach changed the face of advertising forever. Doyle Dane Bernbach inventing the art and copy team concept, pairing Bob Gauge hall of fame art director & pioneer Phyllis Robinson copy writer, the original art and copy combination. How David Ogilvy tried to hire George and what George told him to do [...]
7. E4 The BuzzBubble: George Lois Pt. 1: Getting to Know George, The Early Years http://thebuzzbubble.com/e03-p... download (audio/mpeg, 10.08Mb) Description: George Lois, dubbed one of the original Mad Men will completely entertain you in this multi-part interview with Kevin Kelly of The Buzzbubble. George talks about messing with a New York times writer regarding a review George’s part in the award winning Indi film Art & Copy, the quality of his obituary, creating surprising advertising [...]
8. Coming up on The BuzzBubble – George Lois on Mad Men, Art & Copy, Account People and much more http://thebuzzbubble.com/comin... download (audio/mpeg, 2.03Mb) Description: In this preview of our next show, George and Kevin discuss a few things in the raw and very real interview with George Lois. George is relaxed and at his best, and discussed growing up in the Bronx, his time with Doyle Dane Bernbach, and leaving DDB (after only 1 year), creating shocking advertising, breaking [...]
9. E03 Pt4 The BuzzBubble: Rob Schwartz, the Clow-Ometer, and an insiders Tour of Chiat Day http://thebuzzbubble.com/e03-p... download (audio/mpeg, 8.91Mb) Description: Rob takes us through the Clow-o-meter, Lee Clow’s Meter on making breakthrough advertising. We review the ad that got Rob out of NYC and into advertising. We get to know whats on Rob’s ipod and then he asks George Lois (our next guest) a few questions about advertising and greek restaurants. [...]
10. E03 Pt3 The BuzzBubble: We get to know Rob Schwartz CCO of Chiat Day http://thebuzzbubble.com/e03-t... download (audio/mpeg, 7.16Mb) Description: In Part 3 of our interview with Rob, Kevin and Rob discuss: Clients teams, working long hours and being a great agency, finding talent on twitter & making connections on twitter, about Rob Schwartz growing up in NY and influences, the bull ad that got Rob into advertising, bulldozing for nynex, how rob ended up at Chiat Day LA, [...]
11. E03 Pt2 on The BuzzBubble Rob Schwartz Chief Creative Officer of Chiat Day http://thebuzzbubble.com/e03-p... download (audio/mpeg, 6.53Mb) Description: We Discuss: Brain food, The Chiat Day culture, the brilliant people at Chiat Day, Lee Clows approach and Chiat Day’s approach to the Big Idea and coming to a common “aha moment” with the client, disruptive ideas, getting to the Big Idea & Knowing your audience behaviors, the importance of research and focus groups, Advice for [...]
12. E03 Pt1 Rob Schwartz Chief Creative Officer of Chiat Day on The BuzzBubble http://thebuzzbubble.com/e03-p... download (audio/mpeg, 7.40Mb) Description: Kevin travels to LA to visit the Legendary Chiat Day, the land of Lee Clow. This week we pick the great mind of Rob Schwartz – Chief Creative Officer of Chiat Day. We discuss: Chiat Day’s approach to social media, The Pepsi SMM Case Study with Rock-band and MTV Awards, twitter, tweeting information vs “me-formation”, how twitter [...]
13. Coming Up on the BuzzBubble – Chiat Day’s Chief Creative Officer Rob Schwartz http://thebuzzbubble.com/comin... download (audio/mpeg, 1.18Mb) Description: Host Kevin Kelly of BigBuzz Communications heads to Chiat Day in LA. Watch this teaser of what’s coming up on the next Episode of The Buzz Bubble, we travel to Chiat Day in Los Angeles California to interview Executive Creative Director Rob Schwartz. Rob gives us a stem to stern tour of Chiat Day including the [...]
14. E02 Pt5 Barry Wacksman of RGA – Getting to know Barry http://thebuzzbubble.com/e02-p... download (audio/mpeg, 7.49Mb) Description: In this final part we get to know Barry up close and personal. Why he isn’t a philosophy professor or a scuba instructor. His early beginnings in interactive, Barry the coffee barista, whats on Barry’s ipod Bob Dylan Tom Waits, Elvis (find out which elvis) Barry an aging skate punk and huge Tony Hawke fan. The buzz round – beer [...]
15. E02 Pt4 Barry Wacksman of RGA on Being a Digital Agency http://thebuzzbubble.com/e02-p... download (audio/mpeg, 9.24Mb) Description: Part 4 of the 5 part interview with Barry Wacksman of RGA. Kevin and Barry Discuss the digital agency landscape. Do brands realize they need a digital agency, revealing the lesson of Social MEdia, nike ballers network facebook application, iphone apps and mobile device advertising, Mobile reach – Adding the 3rd dimension to advertising, Bob Greenbergs approach [...]
16. E02 Pt3 Barry Wacksman of RGA on Being a Digital Agency http://thebuzzbubble.com/buzzb... download (audio/mpeg, 9.24Mb) Description: Barry and Kevin discuss: Client Technology platforms, The Nike Head to Head football platform, The Medium is the Message (ala Marshall McLuhan), Pitching and the brands RGA works with, the blue sky pitch vs realities of client technology infrastructure.
17. E02 Pt2 an interview with Barry Wacksman of RGA on Being a Great Digital Agency http://thebuzzbubble.com/episo... download (audio/mpeg, 9.24Mb) Description: Be sure to not only watch the You tube videos, but you can also listen to audio or just subscribe to the audio podcast here. This week we discuss what social media is not, the true new media, creation of digital platforms, life integration is true new media, and the success of NIKE plus.
18. Episode 2 Pt1 An Interview with Barry Wacksman of RGA – What it takes to be the #1 digital agency http://thebuzzbubble.com/the-b... download (audio/mpeg, 9.78Mb) Description: Hi I’m Kevin Kelly & Welcome to the buzzbubble were we pick the brains of great minds in advertising. This week we get into the head of Barry Wacksman Chief Growth Officer of RGA, voted as AdWeek’s #1 Digital Agency of the year of 2008. Hi I’m Kevin Kelly & Welcome to the buzzbubble were we pick [...]
19. E01 Pt4 – An the interview with Alex Bogusky on The BuzzBubble http://thebuzzbubble.com/the-b... download (audio/mpeg, 9.29Mb) Description: Join us for this, the final part 4 of 4 of the Interview With Alex Bogusky. We discuss: Shrinkage, The Mini Cooper brand and creating an icon, why CP+B went back to pitching, being in the spotlight – the agency and Alex, racing dirt bikes, Alex asks our next guest (RGA’s Barry Wacksman) a question, and [...]
20. E01 Pt3 An Interview w Alex Bogusky of Crispin Porter on The Buzzbubble http://thebuzzbubble.com/episo... download (audio/mpeg, 8.86Mb) Description: We discuss: The Crispin Porter + Bogusky Culture, being a 12 year old in advertising, going for your “firepole”, how CP+B went from 20 people to 950, Shimano Bikes, and developing The Truth Campaign. This is one of my personal favorite parts, and the audio and video are improved on this section. – KK – Hosted By Kevin [...]