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Archive for November, 2006

How Businesses Use Podcasts

November 2nd, 2006 by admin

Some of the world’s biggest companies—including IBM, Disney, and BMW—have realized that podcasts are a very important business tool.

One very obvious benefit that podcasting brings to the business world is that it opens a whole new way for companies to build their brand. It’s a powerful marketing tool, in the sense that it is a very cost-efficient way of delivering very relevant, and very specific  information to your market. Let’s say you’re a pharmaceutical that sells insulin for diabetics. This is a very small demographic.

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Posted in Podcasting Tips  |   1 Comment

Editing Rules for Podcasts

November 1st, 2006 by admin

Do you know that a 30 second ad usually involves several script changes, hours of taping, and many more hours in the editing room as the footage is cut, trimmed and retooled to perfection?

Nothing in the professional broadcasting world is done in one take, and presented in its pure form. Even news shows will have taped segments, and newscasters are given “talking points”.  Why? Because professionals know that viewers have very short attention spans, and if you actually drag them through the whole thing, they’ll change the channel.

Read the full post: Editing Rules for Podcasts

Posted in Podcasting Tips  |   No Comments

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