November 2nd, 2006 by
admin
Some of the world’s biggest companies—including IBM, Disney, and BMW—have realized that podcasts are a very important business tool.
One very obvious benefit that podcasting brings to the business world is that it opens a whole new way for companies to build their brand. It’s a powerful marketing tool, in the sense that it is a very cost-efficient way of delivering very relevant, and very specific information to your market. Let’s say you’re a pharmaceutical that sells insulin for diabetics. This is a very small demographic.
Posted in Podcasting Tips |
November 1st, 2006 by
admin
Do you know that a 30 second ad usually involves several script changes, hours of taping, and many more hours in the editing room as the footage is cut, trimmed and retooled to perfection?
Nothing in the professional broadcasting world is done in one take, and presented in its pure form. Even news shows will have taped segments, and newscasters are given “talking points”. Why? Because professionals know that viewers have very short attention spans, and if you actually drag them through the whole thing, they’ll change the channel.
Posted in Podcasting Tips |
October 30th, 2006 by
admin
There’s more to a good interview than sticking a microphone under the first expert you can find. In fact, journalists spend years perfecting the art of a good interview, and only the best actually secure the much coveted spot on primetime TV or radio. While you don’t have to worry about ratings, you do have to worry about getting loyal subscribers—and believe us, if you bore them to death with a bad interview, they won’t come back. Here are some tricks from the masters.
Posted in Podcasting Tips |
October 28th, 2006 by
admin
It happens even to the most creative and passionate podcaster. You’re staring at the computer screen, your mind blank. After so many episodes on the same theme or topic, you’ve run clean out of ideas. Meanwhile, you’ve promised your advertiser or sponsor to run the podcast for several more months, and your clients are asking you for your “calendar”. You need to give them one, soon, or you may lose the advertising deal. Unfortunately, your brain isn’t cooperating. You’re stuck.
Posted in Podcasting Tips |
