What is Podcasting?

November 10th, 2006 by admin

Podcasting is the newest way of delivering audio content in the Information Age. Basically, it involves a small file—usually in MP3 format—which is sent to iPods or practically any portable media player.

In fact, portability is the biggest and most important feature of podcasting. While people have been listening to MP3 files on their computer, the benefit of podcasts is that people can listen to it anytime, anywhere. All they have to do is to sync their listening device to their PC media player. Download, transfer it, and in a blink of the eye, they can have thousands of files in a device as small as their wallet.

Posted in Press  |   No Comments

RSS: from Newsrooms to Boardrooms

October 25th, 2006 by admin

You’ve probably heard of RSS, or Real Simple syndication. RSS feeds are very short and compactly written news tidbits that are sent through a news aggregator, typically called the RSS reader. The aggregator not only delivers the information—typically to customers or subscribers, media, partners, and other stakeholders—but also checks for new entries.

Posted in Press  |   No Comments